How to Create a Sales Funnel Without A Website

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YouTube Transcript: English (auto-generated)

00:00
hey for those who are just tuning in my
00:02
name is Russell Brunson and today I’m
00:03
gonna be answering a whole bunch of
00:05
different questions on marketing and
00:06
sales and growing your company and
00:07
funnels in traffic and making money and
00:09
I hold much stuff in between but today’s
00:11
question is one of my favorites in fact
00:13
it might cause a little bit of a rant so
00:15
a question is websites vs. funnels and
00:17
the question says so maybe I’m crazy
00:19
that I don’t see a difference can a
00:20
website and it sells funnel why do I
00:22
need a sales funnel oh thank you for
00:23
asking that question
00:24
alright so I’m gonna try to do a little
00:26
it’s kind of fast you guys don’t miss
00:27
any of it so this is a traditional
00:29
website Kay you come right here you got
00:30
your website I’m sure you have some use
00:32
a billion times website at the top
00:33
you’ve got your logo and then there’s
00:35
like a navigation menu and there’s a
00:37
secondary menu then right here that they
00:39
click on any of these it drops down a
00:40
submenu well it’s like 20 different
00:42
options you click here’s like 20 more
00:43
options then there’s like a section here
00:44
in a section here and a section here in
00:46
a section here and then every section
00:48
they click takes from somewhere else and
00:49
then takes from the secondary page and
00:50
the third page and they on page like 92
00:53
there’s like a place where we ask for
00:55
money right I’ll make it green this is
00:57
where I finally asked for money okay
00:59
that’s the traditional website okay what
01:01
does that look like to you okay let’s
01:02
say you go and give mr. Zuckerberg some
01:04
money on Facebook he drives some whole
01:07
bunch of people here it’s literally like
01:09
let’s say you had a store okay in front
01:12
of store you had a whole bunch of people
01:13
blocking people from coming into the
01:14
front door yeah ah let me hold it you
01:16
wanna know about us wait you wanna
01:17
contact us wait you want my back page
01:18
wait you wants my product wants it and
01:19
you’re like blocking them with all these
01:21
links and they’re coming here to get to
01:22
the link right here let’s say this is
01:24
like the money link where they’re gonna
01:26
give you money to get this page right
01:27
here okay but they got past one two
01:29
three four five six seven eight nine ten
01:32
eleven twelve thirty forty fifty six
01:33
then it was like twenty or thirty things
01:35
they have to navigate around to get to
01:37
the spot where you actually wanted with
01:40
a they actually to do something to give
01:41
you money or to become a lead or
01:42
whatever it is that is your traditional
01:44
website they drive me nuts oh right
01:46
there’s either that or the other
01:47
variation is like so if you look at
01:50
these in the real world right so one of
01:51
them is like here’s your storefront and
01:53
you’ve got like armed guards out front
01:55
blocking people from coming through the
01:57
door right so there’s your website
01:58
that’s a lot you guys are doing if you
01:59
got a traditional website you like don’t
02:01
come in please I want to confuse you
02:02
okay the number one rule of direct
02:03
response marketing is a confused mind
02:05
will always say no okay so you are
02:06
blocking and confusing the like I don’t
02:08
know what to do and then they sleeve
02:09
okay
02:10
well the second option is you do more
02:11
like a traditional e-commerce store
02:13
or Amazon right and you don’t have these
02:14
guys blocking him but you’re like
02:16
welcome to my store and they walk in
02:17
there’s a billion things and they’re
02:19
walking like I don’t know what to do
02:20
okay or they walk and you guys we’re
02:21
walking library like I want to learn how
02:23
to tie my shoe you walk in library and
02:25
there’s like eight levels like eight
02:26
hundred books your psyche I don’t know
02:29
to do when you walk out right I’m sure
02:31
the answer is somewhere in there I just
02:32
don’t want know what it is okay that’s
02:33
what most people are doing with the
02:35
website they’re blocking everything Ken
02:36
so now take that let’s shift that to a
02:38
funnel so what is the funnel here’s a
02:41
funnel so a funnel is like imagine this
02:43
person right here’s the dude right here
02:45
coming to your world he comes into your
02:47
store instead of blocking him or
02:49
ignoring him you mean it at the front
02:50
door okay what’s your name like oh my
02:51
name is Russell Oh Russell great to meet
02:53
you so hey I want to make sure you the
02:56
best experience possible so step number
02:59
one what are you actually looking for my
03:01
oh I’m going on a camping trip this
03:02
weekend my cool so what do you want I’m
03:04
like I’m actually looking for a tent
03:05
he’s like oh you want cake and the guy
03:07
grabs me over here and takes me over to
03:09
tents he’s like here is the tent section
03:11
Russell I’m like oh sweet the tent is
03:12
awesome thank you so much the tent and
03:14
like what else Jean on this trip you’re
03:16
going on like well I go backpacking my
03:18
kids like will give a backpack no like
03:20
oh we should and you should get a
03:21
backpack and then dude walks me over
03:22
here and I get a backpack he takes me
03:24
through a customized sales process
03:25
specifically for me
03:26
that’s what a funnel is right or I Drive
03:28
somebody from Facebook and they come to
03:30
a page page number one is it very simple
03:32
like user there’s one thing right
03:34
confused mind always says no from there
03:36
I’m saying hey welcome my landing page
03:38
so would you want from you know if you
03:40
look if you go to click photos calm
03:42
right now you’ll know it’s like hey a
03:43
lot of people use clickfunnels tell my
03:45
kind of business you’re in and I’ll tell
03:46
you exactly what type of funding you
03:47
need right and sighs it’s like survey
03:49
here they tell me exactly what kind of
03:51
funnel I have them based on that I have
03:52
ten different pages I take them to okay
03:55
just like get this if I walked in I
03:56
was like hey I’m in turn a retail
03:59
location how do I use funnels he
04:00
wouldn’t walk me over to some some other
04:02
weird sex she taking exactly where it is
04:04
right so a page one of funnels very
04:05
simple tasks ask who they are what they
04:07
want to take them specifically to page
04:09
they get some exactly what they want
04:10
right and then from there taking the
04:12
next page and I’m able to walk them
04:13
through a very simple sales process
04:15
where it’s it they would see one thing
04:17
at a time I take this process and what
04:19
happens is two things number one this
04:22
customer that you just paid for to get
04:23
to your website or to your funnel okay
04:26
because you know how to customize
04:27
experience he happens a being Rea happy
04:30
like a lot happier right he’s like wow
04:31
these guys treated me really really well
04:33
they didn’t was like slamming into a
04:34
brick wall and hope I can figure my way
04:35
out they didn’t block me and confuse me
04:37
they took me through a very systematic
04:38
sales process I should exactly I was
04:40
doing so your customer becomes really
04:42
happy the second thing is you as the
04:44
shop owner you come out here you become
04:46
more happy because guess what happens
04:48
they end up paying you more money so
04:50
what happens is the customers better
04:51
experience you as the as the owner of
04:53
the funnel makes more money so you have
04:55
a better experience both people win and
04:56
my definition of business is when both
04:58
people leave Philly if they got a better
05:00
deal okay and that’s what a funnel is
05:02
and so if you hate your customers you
05:03
should definitely keep using a website
05:05
keep blocking them and confusing them
05:07
and make sure they don’t know what to do
05:09
or if you want to like change their
05:10
lives then build a funnel and take them
05:12
through a systematic sales process to
05:13
get exactly what they want so the best
05:15
experience possible and you make the
05:17
most money possible from every single
05:18
person so there you go that’s the
05:19
difference between a website and a
05:21
funnel I hope you guys like that red
05:22
thank you so much for watching every
05:25
single week we publish new secrets just
05:26
like this so make sure you subscribe so
05:27
you don’t miss any of them and I will
05:29
see you on the next video

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.