How To Create A Squeeze Page that will get you a MONSTER Email List

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey this is russell brunson and welcome
00:01
to squeeze page funnel secrets now i
00:03
want to quickly show you how to use
00:05
simple squeeze page funnels to build an
00:07
email list of potential buyers and then
00:09
the end of this video i’m actually gonna
00:10
give you my top converting squeeze pages
00:12
for free but before i do that i want to
00:14
explain to you what a squeeze page
00:15
funnel is how it works and how it can
00:17
work for your business to grow a list of
00:19
subscribers and potential buyers and
00:21
help grow your company dramatically so
00:23
with that said let’s jump right in so
00:24
what is a squeeze page funnel well
00:26
squeeze page funnels one of the most
00:28
simple funnels we have it’s basically
00:29
just two simple pages page number one is
00:32
what we call squeeze page this is where
00:33
we’re asking somebody for their email
00:35
address in exchange for something might
00:37
be a lead magnet might be an ethical
00:38
bribe might be some more information and
00:40
then on the next page we thank them for
00:42
their email address and then we give
00:44
them that thing that we promised them on
00:45
the squeeze page it’s very simple and
00:47
very easy and it’s one of the fastest
00:49
and easiest ways to build a huge email
00:50
list of subscribers now I’m gonna show
00:52
you guys a couple squeeze page templates
00:54
so you get an idea you’ve probably seen
00:55
these a lot out there in the marketplace
00:57
you may not even know what it was so
00:59
this is what a squeeze page may look
01:00
like someone’s offering you a free guide
01:02
or a free report in exchange for your
01:04
email address okay here’s another one
01:05
that’s very simple and very easy same
01:07
thing a free report they opt in and they
01:09
given the email address you can offer
01:10
free book a free video a free white
01:12
paper anything you can think of you get
01:14
offer it for free they give you the
01:16
email address and the next page you link
01:18
them and then you actually give them the
01:19
thing you promised them it’s very simple
01:21
it’s very easy way to start building a
01:23
following of people okay so the question
01:25
I get from a lot of people is like where
01:27
these squeeze pages come from what is
01:28
this who invented this why is this a
01:30
thing and for you to really understand I
01:32
want to go back in time about 10 or 15
01:34
years back to when the internet first
01:36
came around and now if you are like me
01:37
you’ve been doing this for a long time
01:38
you probably remember when you would
01:40
visit web site they’re awesome something
01:41
really knowing what happened remember
01:43
this you go to a website and also you
01:44
see boom a huge pop up right and pop-ups
01:47
were amazing for marketers for business
01:50
owners because what would happen that
01:51
someone would come to your website this
01:53
pop-up would come up and say hey give me
01:55
your email address in exchange for a
01:56
free report or for a free coupon or
01:58
things like that and what happened is
02:00
that marketers business owners started
02:02
growing huge email list of tens and then
02:04
hundreds of thousands of people and they
02:06
make so much money emailing those those
02:07
lists of subscribers different products
02:09
and different things they were selling
02:10
the problem was it was really annoying
02:12
for the end
02:13
customer and so Google started building
02:14
ad blockers and all there and all their
02:16
things saved an Internet Explorer and
02:18
soon pop-ups became a thing of the past
02:19
and people started freaking out because
02:21
their buildings whose email list and
02:23
then all of a sudden that went away
02:24
literally overnight and they thought
02:26
what are we gonna do how should we do
02:27
this and luckily for all of us there are
02:29
some very smart marketers out there who
02:30
started trying to figure out new ways to
02:32
do this and one of things they invented
02:33
is a concept called the squeeze page
02:35
which is basically taking this pop-up
02:37
and steps going to a website thing pops
02:38
up the pop-up becomes the main page you
02:40
actually drive people to now this is one
02:42
of the original squeeze pages this was
02:44
David DeAngelis double your dating com
02:46
back when I first got started over a
02:48
decade ago this was like the most famous
02:50
squeeze page out there and it was very
02:52
simple and very easy okay if you look at
02:54
this said you’re about to learn secrets
02:55
that most men will never know about
02:56
women inside you’re gonna learn the kiss
02:59
test how to find out she’s really if
03:00
she’s ready to be kissed and then a
03:01
bunch of different things right and so
03:03
you come to this page and instead of
03:04
driving new page having this be the pop
03:06
up this was the actual page and remember
03:08
when when when he first started doing
03:10
this other people started doing it they
03:12
thought they everyone thought they were
03:13
crazy why would you do that why would
03:14
you hide the thing you’re actually
03:15
trying to sell from people by having
03:17
this squeeze page but they started doing
03:19
the testing what they found is that they
03:20
would send people here so they sent a
03:22
hundred people to this page and let’s
03:23
say they get 30 or 40 percent of people
03:25
to buy now you may think well that means
03:27
you know 60 or 70 percent of people
03:29
never actually saw the thing that you’re
03:31
trying to give them but what happens
03:33
after you have their email address you
03:34
have the ability to follow up with them
03:36
and they say on average takes somebody
03:37
seven times seeing what you’re trying to
03:39
sell before they’re willing to buy from
03:40
you and so if you’re just driving all
03:41
your people to a website hoping they’re
03:43
gonna buy you’re gonna lose a lot of
03:44
that potential revenue because you have
03:46
no ability to follow up with those
03:47
people so instead you send them to a
03:48
squeeze page now here on this squeeze
03:50
page what what he was promising people
03:52
is like give me if you give me your
03:54
email address I’m gonna tell you the
03:55
kiss test okay so someone would come in
03:57
or they put their name the email address
03:59
in and then they go to the page right
04:00
here would say here’s the kiss test and
04:01
we explained this is how to know if a
04:03
woman is ready to be kissed and we kind
04:05
of explained it really quick and then
04:06
the bottom and said click here to go
04:07
down with my ebook and then he actually
04:09
sell his book called double your dating
04:11
and that’s when squeeze page watch offer
04:12
them an ethical bribe a lead magnet for
04:15
him it was the kiss test then the next
04:16
page he gives them the kiss test thanks
04:18
infer give him the email address and
04:19
then from here they will push them into
04:21
whatever product or service they
04:22
actually want to sell on the back side
04:24
of it okay now they were able to build
04:26
an email list one
04:27
of thousands of men and build huge
04:29
company by using simple squeeze pages
04:31
like this okay all right so here’s how
04:33
it works step number one you get to
04:35
create some kind of lead magnet
04:36
something you can give somebody in
04:37
exchange for their email address and
04:39
step number two you just trade it for
04:41
their email address it’s very simple
04:42
process it works super well in fact it’s
04:44
almost too simple and too easy here’s an
04:46
example of some squeeze pages that some
04:49
of my favorite ones I’ve seen the past
04:50
this is when a Frank Kern did this is
04:51
one of the Neil Patel did a KISSmetrics
04:53
giveaway some white papers this is one
04:55
where Brandon Bouchard gives away his
04:56
his productivity guide this is one or
04:59
somebody gives away free video which
05:00
actually ends up being the sales video
05:02
for the product they’re trying to sell
05:03
so these are basic squeeze page examples
05:05
there’s tons of different ways to do
05:06
them but that’s kind of what they they
05:08
traditionally look like okay so my
05:10
question for you is how would you use a
05:11
squeeze page funnel inside of your
05:12
business okay well one way is to get
05:15
their email address so you can follow up
05:16
with your customers okay I told you
05:18
before it takes someone on average seven
05:20
times hearing your message before
05:21
they’re gonna be ready to actually
05:22
purchase something from you so by giving
05:24
them something for free and exchange for
05:26
the email address now you can follow up
05:27
with them and have multiple times to try
05:29
to sell them the product or service you
05:31
really want to sell them okay number two
05:33
it you can start getting new leads and
05:34
build a relationship with them so you
05:36
can sell them other products and
05:37
services in the future another thing is
05:39
you can build an audience of people for
05:40
an upcoming product you’re gonna be
05:42
launching in the future okay now we use
05:43
squeeze pages and all sorts of aspects
05:45
of our business and something you should
05:46
be using as well now here’s an example
05:48
of one of my squeeze pages this is a
05:51
product I put together called the funnel
05:52
hacker cookbook and I have a free pdf of
05:55
this it has my top twenty two sales
05:56
funnels I send people here they click on
05:58
the button it pops up and asks for that
05:59
email address and the next page I give
06:02
them the download link to the email to
06:03
the to the cookbook and then I also here
06:06
offer them a physical copy they can buy
06:07
if they want to upgrade and get a
06:09
physical copy of the cookbook okay it’s
06:10
a very simple squeeze page funnel that’s
06:12
built me a list of tens of thousands of
06:14
people in the last few months alone okay
06:16
so my question for you is what do you
06:19
have you can give away okay what kind of
06:21
lead magnet could you create in your
06:22
company start generating your potential
06:24
dream buyers
06:25
okay you could create some kind of free
06:27
report or a white paper you can make a
06:28
free video you can give weight coupons
06:30
you give access to something amazing and
06:32
a whole bunch of other things just think
06:34
about what is it that your dream clients
06:35
would want go and create that thing and
06:38
then you put it behind a squeeze page
06:39
funnel okay
06:40
now here’s some the best practices of a
06:41
squeeze page this is an example of very
06:43
simple very powerful squeeze page from
06:45
one of my friends Brian rim now on a
06:46
squeeze page a couple things number one
06:47
we want to keep it simple I don’t want
06:49
to overwhelm them I’m not trying to over
06:50
complicate it just very simple like this
06:52
is let me give you in exchange for your
06:54
email address number two I like having
06:55
tons of curiosity the more curiosity
06:57
someone has and that thing you’re going
06:59
to give them the more likely they are to
07:00
give you their actual email address okay
07:02
and the next step you got tell them what
07:04
to do so notice it says download this
07:06
thing right now and then says it tells
07:07
them what to even enter your email
07:09
address down below to get this thing so
07:11
you’re actually telling them exactly
07:11
what to do because that’s page number
07:13
one page number two best practices you
07:15
give them the thing that they asked for
07:17
for some reason people sometimes don’t
07:19
do this they try to hide it down the
07:20
road if you do that people aren’t gonna
07:22
trust you and not going to buy from you
07:23
in the future okay so you actually give
07:26
them the thing that they asked for and
07:27
if you want to then you can send them
07:28
off into your next funnel okay so Brian
07:30
this funnel gives them the manifesto
07:32
they asked for and then sends them off
07:34
to the next funnel we actually sell one
07:35
of his training courses okay and so
07:37
that’s some of the best practices behind
07:39
how squeeze page funnels work so what do
07:40
you need for this funnel first thing you
07:42
need is and you can take this form
07:44
you’re gonna edit it right you need is
07:45
some kind of logo if you’re gonna be
07:46
doing this one you need your headline
07:47
your copy the words are gonna go on the
07:49
page maybe picture really magnet and
07:50
that’s about it that’s how simple it is
07:52
to build out an actual squeeze page fun
07:55
okay now back in the past if you want to
07:57
build one these things this is what
07:58
you’d have to do you’d have to hire a
07:59
designer to design the pages you after
08:01
our webmaster to create them and code
08:03
them and put them together a programmers
08:04
step the autoresponders and the the
08:06
programming and analytics person make
08:07
sure it’s all working and it was
08:08
expensive it took a lot of time okay and
08:10
the good news for you is there’s a
08:11
better way the better way is you can use
08:14
our simple share funnels a downloads
08:16
video noses the whole bunch of amazing
08:17
squeeze page funnels that I have been
08:19
using over the last decade of my life to
08:21
convert amazingly well I’m just gonna
08:22
give you for free you look down below
08:24
and see here’s a whole bunch of mean see
08:25
exactly what they look like pick which
08:27
one you like you click on a button and
08:28
then it’s gonna take you to what we call
08:29
a share funnel page now on this page
08:31
it’s gonna show you behind the scenes
08:32
where all the pages and the Sherriff run
08:33
will look like and then if you have an
08:35
account to click funnels it’ll just give
08:36
you this funnel for free
08:37
it’ll literally push the thing and tie
08:39
to your account and the England you can
08:40
start editing the pages or if you don’t
08:42
have a clip funnels account yet will
08:44
actually give you a free 14-day trial
08:45
you can sign up then I’ll push this
08:47
entire squeeze page funnel into your
08:48
account you can go in there and you can
08:50
edit it make it you know add your your
08:52
lead map
08:53
add your logo let’s add your headline
08:54
here to copy and that quick you can have
08:56
your own squeeze page funnel up and rate
08:57
start generating leads inside of your
08:59
company
09:00
okay so step number one in this process
09:02
is scroll down below and pick which
09:03
template you like the most there’s a ton
09:05
of them down there
09:05
finally one looks the best that fits
09:07
your brand and the thing you like the
09:08
most I step number one and step number
09:10
two you just customize them let me make
09:11
you let me show you really quickly how
09:13
simple it is to customize this funnel
09:15
inside of click funnels okay so right
09:18
now I’m on the exact same page that
09:19
you’re on and so I look down here I find
09:21
all these different templates which one
09:22
of these is my favorite and then just
09:24
pick whichever one I like the most I
09:25
click on the select this funnel button
09:26
and it’s going to copy the entire funnel
09:29
over inside my click funnels count all
09:30
the pages all everything will be copied
09:32
over here and so I start editing it
09:33
immediately after it’s copy I click on
09:35
the view funnel button
09:39
and that fast the entire funnel is
09:41
copied into my account now on the
09:43
left-hand side who knows these are all
09:44
different pages that I showed you inside
09:45
this funnel and I so I would go through
09:47
and edit each of these pages right now
09:49
I’m gonna just one show you how easy as
09:50
I click right here an edit page
09:53
and it’s gonna take me inside the click
09:54
phones editor and from here I come here
09:56
I can just go where I can start clicking
09:57
out things and changing him hey how are
10:00
you doing I come right here I can change
10:04
out the logos and change out the images
10:05
let someone change out the product shot
10:07
from a book something different click on
10:08
images I find my images I can upload my
10:11
my own if I want I’ll click on the
10:12
camera here and throw them that fast
10:14
this entire page is edited to look
10:15
exactly the way I wanted to if I don’t
10:17
like something I can go on I can drag
10:18
and drop I can move things around
10:20
there’s a bunch of things I can add but
10:22
clickfunnels is so simple that anybody
10:24
can do it you don’t to be technical you
10:25
said be able to drag and drop you can
10:27
make these funnels these pages look
10:28
exactly the way you want when you’re
10:30
done you click on the Save button right
10:31
here then you click on preview and you
10:33
can see exactly what your funnel looks
10:35
like that fast your entire funnels up
10:36
and live if you don’t like something you
10:38
can drag it you can move it around and
10:39
just keep on having fun and tell us
10:41
exactly the way you want and you exit
10:42
and you are done so that’s step number
10:45
two customizing it now again all these
10:47
templates are very simple and easy to
10:48
customize in fact this was one template
10:50
and I customized it three different ways
10:51
from three different businesses but if
10:53
you notice it’s the exact same template
10:54
I change the headline change the images
10:56
change the color scheme and that fast I
10:58
can make this funnel that’s my brand and
11:01
that way it looks exactly the way I want
11:02
it to look I can do that in just minutes
11:04
here inside of clickfunnels now the
11:06
third step after you’ve done it now you
11:07
go out and launch it now I’ll show you
11:09
really quick video for my friends Gerrit
11:11
Jay white who uses click forms for all
11:12
of his companies I want to hear his own
11:14
words how much clickfunnels has
11:16
simplified the process for him and all
11:17
four of his companies
11:20
hello my name is Garrett J white the
11:22
master coach mentor and founder of wake
11:24
up warrior Academy and I will tell you
11:27
this right now we have tested with
11:30
platforms we have tested everything I
11:33
have attempted for the past six years to
11:36
use every available software tool I
11:38
could find that made it simpler for me
11:40
to share my message and it started with
11:42
WordPress and then it went plugins and
11:44
then optimized press and then we went to
11:46
kajabi and then we went to leadpages and
11:48
these are all wonderful know the owners
11:49
of these guys fantastic the software
11:51
tools were amazing when clickfunnels
11:53
came out I was like dude I cannot handle
11:55
another software tool I don’t give a
11:57
we’re just gonna manage our stuff
11:58
between leadpages and kajabi and then my
12:01
friend said just test it just try it out
12:03
and I went to cook for most and no
12:06
like every software increment
12:08
over the last five years has been a not
12:10
a quantum shift in what you can do with
12:13
the tool to get your message out to the
12:15
marketplace they’ve been incremental so
12:17
like there’s been a move from kajabi to
12:19
leadpages or from optimized press to
12:21
kajabi and they were these segmented
12:23
steps that had sunlight improvements
12:25
that made it easier click funnels though
12:28
came out of nowhere they took the
12:29
marketplace by storm just like Apple did
12:32
when they first launched the iPhone it
12:34
was it was not a linear move anymore it
12:37
was a quantum move and improvement
12:39
that’ll open up a gap to allow people
12:41
just like you watching this people just
12:45
like you and me who are not technically
12:47
savvy we weren’t burning the matrix and
12:49
we didn’t have a chip implanted in our
12:51
heads we are not engineers or computer
12:52
science majors and we don’t understand
12:55
that stuff inherently clickfunnels gave
12:57
you you might friend an opportunity to
13:00
cut and decrease the time of stress and
13:04
anxiety and suffering behind a keyboard
13:06
trust me the days you want to just pound
13:08
vodka and throw your Mac out the window
13:10
because you can’t figure out
13:12
clickfunnels
13:12
has brought it to a place that it is a
13:15
quantum leap an opportunity which allows
13:17
you just like the iPhone to not only
13:19
look smarter but to feel smarter and
13:21
ultimately to only deal with the stuff
13:23
that matters which is getting your
13:24
message about your product and your
13:26
program service out to the marketplace
13:32
spend all the time
13:33
suicide watch and having to check
13:35
yourself into a hospital and honestly
13:37
trying to deal with everything else
13:38
that’s come out before it so I’m not
13:40
only fully endorsed clickfunnels it’s
13:42
the only software tool that we use when
13:44
it comes to our funnels online across
13:45
all four of my businesses we’re not
13:47
going anywhere else love Russell love
13:49
this event this event married up to that
13:51
software tool you are a dumbass if you
13:54
don’t come and that’s okay there’s
13:55
plenty of dumbasses on the planet just
13:57
don’t let it be you
14:02
so what you need to do right now is if
14:04
you already have it clickfunnels account
14:05
scroll down below and figure out which
14:07
one of these squeeze page problems you
14:08
want to use click on the button take
14:10
your template customize it and you
14:12
launch it that’s how simple how easy it
14:14
is now if you don’t have a clickfunnels
14:16
account yo don’t worry same step go down
14:18
click on the button down below click the
14:19
funnel you’ll be taken to a share funnel
14:21
page go and create your free 14-day
14:22
trial and then that phone will be pushed
14:24
inside your click phone’s account and
14:25
you can customize it edit it and launch
14:27
it you’ll be ready to rock and roll with
14:28
your very first squeeze page funnel with
14:30
that said thank you guys so much for
14:31
watching this video scroll down below to
14:33
see all of my highest converting squeeze
14:34
page funnels and templates and you get a
14:36
free copy of them right now
14:46
you

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