Funnel Friday - Video (Russell Brunson - FunnelHackerTV)
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!
YouTube Transcript: English (auto-generated)
00:00
oh we’re going live everywhere
00:06
what if the people don’t like me what if
00:08
they hate green people
00:10
what can i do
00:13
you didn’t know he was insecure did you
00:15
terrible thing
00:16
insecure pickle he’s very insecure
00:20
oh man um it says we’re live but there’s
00:23
just an error
00:23
hopefully it’s working we’re going live
00:25
everywhere all right i think we’re live
00:27
what’s up dude
00:28
what’s going on they’re totally gonna
00:31
fire me for me in charge of pushing the
00:32
buttons
00:34
i think you’re doing a tremendous job
00:36
well thank you i’m working at it so
00:38
what’s up everybody all of our funnel
00:39
hackers from all around the world on
00:41
funnel fridays glad to have you guys
00:42
here today
00:44
i’m excited jim do you notice i have a
00:46
new um accessory in my office here
00:48
i did that’s like the it reminds me like
00:51
of the dr
00:52
seuss uh or the far side bookshelf i
00:55
think it’s amazing did you make that bit
00:57
of sculpture yourself
00:59
um i found it on ebay that technically
01:02
kind of counts as me making it since i
01:03
clicked the buttons to buy it
01:05
you made it show up yes
01:08
i’ve made it show up and it’s here i
01:10
have another one so this one here i’m
01:11
having another one coming here to cover
01:12
up this window it’s not as cool as that
01:14
one
01:14
yeah i ran out of i ran out of bookshelf
01:16
room and um
01:17
as i think you know i’m building a
01:18
library next door but it’s like a
01:20
two-year project so for the next two
01:21
years i got piles of books everywhere so
01:23
i was like i need some more bookshelves
01:25
and that’s what i found nice nice nice
01:28
nice well we’ll have to be like
01:30
mtv cribs once you get that library done
01:33
you’ll have to take it
01:34
hey this is my library and uh
01:37
it’s kind of nuts well we’ll tell people
01:39
when we get closer i’ll show people but
01:40
there’s statues in it there’s
01:42
books there’s crate anyway it’s going to
01:43
be amazing it’s like nerd heaven so i’m
01:46
kind of excited for that anyway
01:47
but other than that we’re doing we’re
01:50
doing some fun funnels today
01:51
is our excited for them how are you guys
01:54
all
01:55
feeling um drop in the chat if you guys
01:57
are excited we’ve been talking about
01:58
membership funnels vsl funnels a bunch
01:59
of really really cool
02:01
really cool stuff that i’m excited for
02:04
if you guys are interested or excited
02:06
let us know in the chats and let us know
02:07
where you’re calling in from we got
02:08
people calling in from
02:10
i saw a bunch up here already oh man
02:12
chad’s going past
02:13
new jersey from california for san
02:16
francisco
02:17
chattanooga tennessee chattanooga london
02:20
boston vegas phoenix honolulu
02:22
india what was gone it goes so fast i
02:26
see the war and it’s like you’re gone
02:27
mexico bali malaysia
02:30
south of somewhere ventura cookie land
02:33
west virginia cape town what cookie land
02:37
someone said cooking i hope so anyway
02:40
that’s near donut town
02:44
oh man i’m excited man funnel fries so
02:47
today you guys see back here this big
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yellow uh
02:49
sign this we’re talking about today it’s
02:51
reversed on my camera but does it look
02:52
normal for you guys
02:53
it looks normal yeah okay so membership
02:55
site funnel secrets
02:57
who here has a membership site or like a
02:58
membership site or is thinking about a
03:00
membership site
03:01
um me me pick me russell pick me
03:05
jim do you want a membership site dude
03:07
i’ve had a membership site since
03:09
two since uh june 6 9 2006
03:12
i started my membership site and i
03:14
haven’t met a membership site with the
03:15
exception of like three or four months
03:17
continuously since then
03:18
it’ll change your life i mean it’s like
03:20
it’s it’s wonderful
03:22
in fact can i show some can i show
03:23
everybody something about membership
03:24
sites
03:25
please okay
03:28
entertain people with mr pickles i’ll be
03:30
back in like four seconds
03:32
hey everybody it’s me mr pickles and
03:35
today we’re gonna learn about how to set
03:36
up your own membership
03:38
site when russell returns he’s gonna
03:41
show us an amazing example that’s gonna
03:43
get you
03:44
super excited about your own membership
03:46
sites it’s all about
03:47
whiteboard profits and i’ve never seen
03:49
anybody
03:50
able to erase a whiteboard faster than
03:53
russell brunson he is a master
03:55
of whiteboard erasure okay well russell
03:59
i’m gonna turn it back over to you
04:01
all right so this is like what i gotta
04:03
say about membership sites so
04:05
i remember um i was in college
04:08
and uh i was just starting playing this
04:10
internet game and i was selling things
04:11
here and there having some fun with it
04:12
and i remember i wanted a car i’d never
04:14
had my own car before my parents gave me
04:16
a car
04:17
when i was like in college like a beater
04:19
car and it was like the end of that
04:20
and this first time like i was married
04:22
now and i get my own car and i was like
04:23
ah
04:24
so i remember going to the dealership
04:25
and i i remember like i was like i want
04:27
to i want a nice car so i remember
04:29
i wanted a lexus so i went in the
04:31
dealership they showed me the lexus i
04:32
was like oh
04:33
this is like my first real car right
04:36
and then they showed me i can’t remember
04:37
the monthly payments where the monthly
04:38
payments were how much
04:40
month payments my car i don’t even know
04:41
anymore on alexa says probably what
04:43
three
04:43
379 was it a lease or a buy it was a buy
04:47
so it was probably about say 400 bucks a
04:49
month okay so 400 bucks a month
04:51
and at first i was like 400 bucks a
04:53
month like that’s a lot of money and
04:54
then i was like wait a minute what if i
04:56
launch
04:56
a membership site and what if i charge
04:59
people on the membership site
05:00
i charge forty dollars per month
05:04
for people to join my membership site
05:05
and i was like okay that’s pretty cool
05:06
and it’s like okay
05:07
now how many people i need to get to
05:09
join to get a free car
05:12
it’s not that many it’s 10 people 10
05:14
people times
05:15
10 equals 400 bucks a month if i got 10
05:18
people doing my membership i get a free
05:20
lexus and i was like wait a minute
05:22
i want a new house and i was like what’s
05:23
that look like on the house so i did the
05:25
numbers again it’s okay
05:26
let’s say my house is gonna be a four
05:27
hundred thousand dollar house
05:29
all right it’s 40 bucks a month how do i
05:31
get if i get
05:32
a thousand people your membership site
05:34
right is math right
05:38
well that’s 40 000. if you got a
05:39
thousand people that’s for it so you’d
05:41
pay the house off in a year
05:42
your results may vary okay what’s that
05:45
what’s the payment on
05:46
let’s do let’s do a million dollar house
05:47
that sounds really cooler so let’s say
05:48
you have a million dollar house
05:50
what’s the monthly payment five million
05:51
dollar house you think i have no idea my
05:53
house is paid off
05:54
let’s say four grand a month so i have
05:57
no idea okay so for your okay a month
05:59
and you say you’re selling your site for
06:01
40 bucks a month how many people have to
06:02
get
06:04
that’d be a thousand russell that’d be a
06:06
thousand
06:07
a hundred people right oh no no
06:11
yeah that’s a hundred people sorry sorry
06:12
i’m trying to pay the house off i’m not
06:14
trying to make the monthly payment
06:16
no no we’re just coming to monthly
06:16
payments i want a free mill i want a
06:18
free mansion
06:19
anyway i remember like this was like the
06:21
the day that my mind was like
06:22
boom just exploding and i was like this
06:24
is how the game is played
06:25
i don’t have to go and like get a
06:27
million dollars for a house i just get a
06:29
house i create a membership site and i
06:30
have my
06:31
members pay the monthly payment on my
06:32
house and i get a free house and then
06:34
like all the will start spending like
06:36
what if i want a cabin what if i want
06:37
this what if i want
06:38
and then like i was like well that’s
06:39
only three members that’s like 12
06:40
members and if i get
06:41
13 more members then now i can get this
06:43
thing in this thing and
06:44
anyway it gets the math becomes really
06:46
really fun so
06:48
how many of you guys are pumped about
06:49
math right now
06:51
i love math so anyway that’s what i’m
06:54
going to share with you guys because
06:55
yeah because if you’ve been living off
06:57
your membership site since
06:58
19 what do you say 96 90 no 2006.
07:02
that makes more sense june 6 2006 was
07:05
the same day that they launched the
07:06
remake of
07:07
on the exorcist 666 was the was the date
07:11
that’s how you that’s how i remember
07:13
that it’s just like
07:14
meaningless facts yeah i’m getting old
07:17
and i remember
07:18
stupid stuff like that and it takes me
07:20
forever to tell the story
07:21
it’s getting really bad it was worth it
07:24
doing all right
07:25
anyway so there you go so that’s what
07:27
we’re talking about sites today vsl
07:28
funnels to sell membership sites and a
07:30
whole bunch of stuff along the way so
07:32
i’m pumped should we jump in yeah let’s
07:35
do it
07:35
okay so first thing i’m going to do
07:40
um we are going to i screenshot
07:43
somebody had the aha moment right when i
07:45
shared that because for me that was like
07:46
i was freaking out i couldn’t sleep for
07:48
like the next what 18 years since then
07:50
because it’s just like
07:51
everything is possible now like it’s so
07:53
exciting so
07:54
okay so membership funnel secrets we’ll
07:56
show you how to generate monthly
07:57
recurring revenue on autopilot funnel
07:59
experts russell brunson jim edwards
08:01
reveal
08:01
the personal secrets for building and
08:02
launching a high converting membership
08:04
site for selling products services
08:05
e-comm
08:06
sas supplements and more that was the
08:09
headline
08:10
that’s pretty that that somebody got
08:11
their money’s worth out of funnel
08:12
scripts on that one
08:14
yeah plus you get 708 maybe more
08:18
professionally designed membership
08:19
funnels when you attend live so all you
08:21
friends who are here today was live at
08:23
the end of this as you know if you’ve
08:24
been playing this game
08:25
we will give you guys a bunch of free
08:26
templates which would be really cool
08:28
so today’s show has been brought to you
08:30
by two amazing sponsors number one is a
08:32
cool software platform that actually
08:33
allows you to build membership funnels
08:36
and have a membership site
08:37
and sell access to your memberships and
08:39
everything 100 of things can be done
08:41
inside of clickfunnels
08:42
and that’s one of the tools we’ll be
08:43
showing you guys today at
08:44
clickfunnels.com and who’s our second
08:46
sponsor
08:46
our second sponsor is funnel scripts the
08:48
web’s number one
08:50
and original well i don’t know about
08:51
that but it’s the web’s number one
08:54
best most amazing push button
08:57
copywriting solution all you have to do
09:00
is just enter in all the details about
09:02
your customer
09:03
and funnel scripts will take care of the
09:05
rest write your sales letter your vsl
09:07
your ads your emails your subject lines
09:09
and so much more we’ll be doing some
09:10
amazing demos today
09:12
live on funnel fridays can i tell you
09:14
something quick about funnel scripts
09:15
that you don’t know about yet
09:16
uh is it good it’s so good
09:19
okay please do yes so we have
09:23
a lot of you guys know i have i have
09:24
more projects than any of you guys know
09:26
about
09:26
um i have like the ones you guys
09:27
probably see on the clickfunnels slide
09:28
we have other companies like there’s a
09:30
lot of stuff and so
09:31
um i had dean recently going through i
09:33
was like dean i want you to go and fill
09:34
out the customer avatar script
09:36
for every business we have plus every
09:38
avatar inside of every single business
09:39
and clickfunnels there’s like 10 core
09:41
avatars we focus on so he’s good in the
09:42
avatar script for all 10 of those
09:44
plus our green drink and our bone broth
09:46
and all these other companies and then
09:47
when you have to get the avatar script
09:49
haven’t dropped that into a trello board
09:51
so we have it
09:51
and he’s going through and and using
09:53
that to generate all the headlines and
09:55
the bullets and everything
09:56
and so what’s cool is now i have these
09:57
trello boards with like
09:59
this raw copy for every avatar we have
10:02
um and so like when we’re writing ads i
10:03
just pop open the trello board for that
10:05
that demographic it’s like click on it
10:07
there’s the avatar click on it here’s a
10:08
thousand headlines click on it here’s a
10:09
million bullet points and we’re using it
10:11
now to grab copy and create ads and
10:13
landing pages and anyway so wow yes so i
10:16
am
10:17
i am not only a fan and a co-partner on
10:19
funnel scripts i’m also a
10:21
super user so yeah that’s amazing so
10:24
you guys all know like we use this stuff
10:26
every day this is how how important it
10:27
is so
10:28
okay well i got one up on that too then
10:31
okay
10:31
i i used funnel scripts to help
10:35
make the um not to help to make
10:39
the two oto scripts for my latest
10:42
release we don’t have to talk about what
10:44
it is but my latest release
10:46
first the initial sales 29 bucks first
10:49
oto is 97 bucks
10:51
third um offer the the second oto is 197
10:55
dollars
10:56
on the and i use funnel scripts to write
10:58
the copy for the initial offer
11:00
dig this conversion rate on the initial
11:04
offer is 19.3 percent your results may
11:07
vary
11:08
that’s awesome the conversion rate on
11:10
the first oto
11:12
dude you ready 33.11
11:17
and then on the second oto is 12.68
11:22
so my average cart value my initial
11:25
offer is 29
11:26
bucks my average cart value is 79.46
11:31
let’s scale that puppy that’s amazing
11:34
nail it
11:35
and scale it time to scale it so yeah
11:38
what
11:38
the point of saying that is that yeah we
11:41
use funnel scripts
11:42
funnel scripts works yeah so it’s not
11:45
something like we’re selling
11:46
some people like they create products
11:47
they sell them they don’t actually use
11:48
them like we are
11:49
products of our products which is pretty
11:52
cool yep
11:52
awesome awesome awesome so there you go
11:55
um okay we need some training at the end
11:57
we need seven membership funnels for
11:58
free
11:59
free which would be really cool those
12:02
who have read the dot com secrets book
12:04
um inside the value ladder this is um
12:06
this tier in the value out of the
12:07
unboxing funnels is what we’re showing
12:09
you guys we’ll be showing you guys
12:10
oh actually let me move it up let’s
12:12
check it out we’re doing a bsl funnel
12:15
so let me move this little circle thing
12:17
this there we’re going to vsl funnel
12:19
right now
12:20
so that’s where we are in the value
12:21
ladder that’s the presentation style
12:22
funnel which is really cool
12:24
uh let me show you guys how it works so
12:25
vsl funnels this is kind of what the
12:27
funnel looks like
12:28
um the vsl this is like
12:31
back in the day people understood to do
12:33
vsl i don’t see many people doing
12:34
correctly nowadays so i’m gonna show you
12:35
guys kind of how they look the structure
12:37
there’s a video here that that plays
12:39
there’s a call that uh add to cart
12:41
button usually appears somewhere
12:42
um after the video started and this is
12:44
called the video spoiler box or brunson
12:46
box i keep trying people call it brunson
12:47
box but
12:48
this is like the structure of what a vsl
12:51
page looks like
12:52
and we’ve tested these things like crazy
12:54
this is the magic structure this is one
12:55
of my friends supplement company saving
12:57
vsl
12:58
um and then they have the order form
12:59
kind of drops down below
13:01
um this is one when we used to funnel
13:03
university where my old membership sites
13:04
is no longer active right now but same
13:06
thing video right here
13:07
then that blows the video spoiler box
13:09
the kind of in the video spoiler box
13:11
the concept behind yours is you’re
13:12
pulling out hooks and headlines from
13:14
inside of the vsl
13:16
so when someone’s watching it and and
13:18
they may start watching like i don’t
13:19
want to stay
13:20
this thing down here shows them like
13:21
inside the presentation you can learn
13:22
about this this
13:23
this and so show them these hooks that
13:25
gets them to want to consume the actual
13:26
video
13:27
we did tons of testing uh video without
13:29
video spoiler box video with it
13:31
and having this little box right here
13:32
showing uh hooks of what’s gonna be
13:34
happening inside the presentation
13:35
um dramatically increases show through
13:37
rates sales uh sales whole bunch of
13:39
other stuff like that
13:40
and there’s a script inside of funnel
13:41
scripts called the brunson bullets
13:42
that’ll help you make these really
13:43
easily
13:44
and it’s amazing it’s so good
13:47
so that’s kind of the structure of what
13:48
uh these pages look like headline
13:50
video video spoiler box uh button and
13:52
that’s kind of how they work
13:54
um and they’re amazing so here is uh if
13:56
you’re
13:57
if you were to go deep and build that
13:58
entire video sales letter funnel
13:59
membership funnel this kind of looks
14:01
like
14:02
again there’s the there’s the page right
14:03
here we have video cells that are
14:04
selling the actual membership site
14:06
uh order form bumps and same same as any
14:08
other kind of funnel you’ve got upsells
14:10
down cells thank you page all that kind
14:11
of stuff um
14:13
and the other cool thing is that you can
14:14
actually build out your entire
14:15
membership site
14:16
inside of clickfunnels which a lot of
14:18
people don’t know that people like oh
14:19
but should i use
14:20
blah blah blah for this blah blah blah
14:21
i’m like i run a 50 000
14:23
year coaching program and the entire
14:25
thing is built inside the members area
14:26
uh we sell more volume and products
14:28
almost any on the platform all the
14:29
membership sites are built inside click
14:30
funnels
14:31
they work great they’re simple they’re
14:32
easy um and so i’ll show you guys today
14:35
also how to build membership sites
14:36
inside of clickfunnels because they’re
14:37
really easy to do too
14:39
and um oh yeah here’s this is our
14:41
membership
14:42
funnel university is all built inside of
14:44
clickfunnels so they’re really fun as
14:45
well
14:46
i’m going to talk about the funnel
14:47
scripts we’re going to be using today so
14:49
we’re going to be using the vsl script
14:51
we actually have the we have the
14:54
sales copywriting checklist where the
14:56
stuff that you’ll see me using the
14:57
scripts today you’ll be able to download
14:59
a pdf
15:00
uh and we’ll be using the um profile
15:03
script the killer headlines video sales
15:05
letter script
15:06
we’ll be using the bullet scripts call
15:08
to action offer stack we’ll be doing
15:10
all sorts of amazing stuff very cool
15:13
someone asked real quick so can you drip
15:14
feed content inside clickfunnels
15:15
membership site the answer is yes you
15:17
can it’s very easy
15:19
all righty
15:23
what was that i said look at you all
15:24
fancy and stuff
15:26
you know you know all right so we’re
15:28
gonna build some funnels what’s gonna
15:28
happen is the end of this training i’m
15:30
gonna give you guys this secret link
15:31
they’ll take you to this page right here
15:32
it needs some pre-built membership
15:33
phones to follow the structure that um
15:35
that we use for ours
15:37
and so we’re gonna pick one of these to
15:39
use right now in fact let me start time
15:41
so our countdown clock we have 30
15:42
minutes to build this funnel out
15:45
oh yes in minutes right you did it wrong
15:48
last time
15:48
seconds okay 30 minutes and these are
15:50
the funnels so all you got to do is if
15:52
you already have a clickfunnels account
15:53
you click on these funnels and it’ll
15:54
automatically copy the whole thing into
15:55
your clickfunnels account
15:56
if you don’t have one yet then um it’ll
15:58
let you set up a free clickfunnels
16:00
account so i’m going to use
16:02
do you care which one i use i
16:05
do not whichever one you want to i think
16:07
i’m going to use this guy right here so
16:08
selecting this funnel
16:10
they’re copying my clickfunnels accounts
16:11
look weird because i got a million click
16:13
funnels accounts but
16:14
yours will look a little more normal
16:15
than that mine looks like that too
16:17
and i got a huge pay raise as soon as it
16:19
did really
16:20
i’m just kidding oh i was like crap i
16:23
think something’s broken
16:27
that’s awesome uh someone said are these
16:30
the same ones as the lady ones that were
16:32
given away a month ago
16:34
not the same ones i don’t know the lady
16:36
ones are but no i don’t either but
16:38
okay okay funnels copied over to
16:40
clickfunnels
16:41
and now we’ve got funnel structure to
16:43
build on so if you look at this we got
16:44
sales letter order form upsell down so
16:46
thank you page membership and membership
16:48
sites this is all of the pages you need
16:50
inside of uh inside of a membership
16:52
funnel it makes a little bit bigger so
16:53
you can see
16:54
so the first thing we’re going to do is
16:56
start working on page number one which
16:57
is the sales page so click on edit page
16:59
it takes me beside clickfunnels editor
17:02
and here we are and one thing’s cool
17:04
nowadays you guys see the scripts are
17:05
the um the templates we’re giving you
17:07
guys
17:07
is up here they got links to all of the
17:09
actual funnel scripts they’re gonna be
17:10
used inside this page
17:11
um so you can delete that afterwards but
17:13
what we do i usually do is i preview it
17:15
so i’ve got all the links right here
17:17
i can find the scripts really quickly
17:19
and you can come and you can either
17:20
delete the section or you can just hide
17:22
it so if you go
17:23
hide that section is now gone now you
17:25
can start um working on the funnel from
17:27
there
17:28
oh dude that’s cool i didn’t know you
17:29
could hide it without deleting it
17:31
oh yeah and you come back here and be
17:32
like oh i want it back unhide
17:35
oh wow that’s pretty cool so that’s cool
17:38
okay so the first thing we’re gonna need
17:40
is a headline right
17:41
oh yeah okay a secret to all things is
17:44
the headline
17:47
absolutely so what what i think we’re
17:50
going to do we’re going to do this a
17:51
little bit differently
17:52
russell as far as um we’re going to do
17:54
the headline we’ll do the vsl and then
17:56
we’re actually going to make the brunson
17:58
bullets together
17:59
out of the avatar bullets we’re going to
18:00
show people actually how to
18:02
make those and part of that is you’re
18:05
going to watch the video and then we’ll
18:06
snag some secrets out of it and make it
18:09
amazing and i’m saying vsl
18:11
video sales letter
18:14
so um cool so we start
18:17
you wanna pass back to you to start off
18:19
with yeah well let me do some headlines
18:21
real quick
18:22
and so what we’re gonna do is we’re
18:25
gonna use funnel scripts
18:27
to create some headlines and we’re gonna
18:30
make our little headline package
18:32
with this now showing on the screen is
18:35
the copywriting checklist cool thing
18:36
you’ll be able to download this
18:38
and there are two links for each script
18:40
one is a link just to the plain script
18:43
and the cool thing about this is you can
18:45
go in and use this script yourself
18:48
um it’ll be blank when you load it up or
18:51
you can click on share script and it
18:53
will actually load the example that
18:55
we’re using
18:56
here today so the first thing we want to
18:58
do with funnel scripts now is make sure
19:00
that we’ve defined our avatar for this
19:02
and this basically walks you through the
19:06
process of getting all the hot buttons
19:07
emotional hot buttons and defining your
19:10
offer and all that good stuff and once
19:12
you’ve defined your avatar you can do
19:14
some amazing things because all you have
19:15
to do is just load it into the
19:17
the main funnel scripts and it’ll just
19:19
take care of it for you
19:20
so when you’re writing copy the first
19:22
thing you always got to do is define
19:23
your avatar
19:25
so i’ll just tell you in one minute i’ll
19:28
tell you the story of our avatar today
19:30
because it’s important that you
19:31
understand
19:31
who we’re writing to so my avatar’s name
19:33
is salty pete
19:34
salty pizza pickle lover dreams of
19:36
becoming a profitable pickle peddler
19:38
apparently his focus is on profitable
19:40
pickle production and ultimately he
19:42
wants to make the world’s greatest
19:43
pickles
19:43
but right this minute he’d be ecstatic
19:45
if he could make great profitable
19:46
pickles at home
19:47
unfortunately he needs to figure out how
19:49
to make pickles easily
19:50
because it’s hard and he’s got all these
19:53
questions and things that are bugging
19:55
him but you know what we’ve got an
19:56
amazing stack here for
19:58
uh pickle pete salty pete and we’re
20:01
gonna write some copy for him so the
20:02
first thing we’re gonna do
20:04
is we’re actually going to load
20:07
the script to write the headlines i’m
20:09
going to show you how this works it’s
20:10
real easy you just come down here and
20:13
you click load
20:14
avatar and we’re going to load in
20:17
our pickle mr pickles club
20:21
because that’s what we’re selling it
20:23
loads in all the stuff from the avatar
20:26
so then all we need to do is just click
20:27
build and it’s going to write headlines
20:29
for us
20:30
and we can modify this i’ll load the
20:32
actual project that
20:34
that you know i went didn’t through and
20:35
did a little bit of tweaking and stuff
20:38
and so now all i got to do is come down
20:42
here and click build and this generates
20:43
hundreds of headlines for me so it’ll do
20:46
hot headlines warm
20:48
headlines cold headlines this russell
20:49
talks about hot warm and cold
20:51
inside of com secrets um i scrolled down
20:55
here found some you know just makes all
20:58
the different
20:59
combinations of headlines that you could
21:03
use
21:03
you know how to create amazing
21:04
profitable pickles at home without
21:06
worrying about mushy slippery or nasty
21:07
pickled batches
21:08
uh and so i actually picked one out and
21:11
i sent it to russell
21:13
ahead of time and russell please duh
21:17
show them what we came how we
21:20
show them how to put their headline in
21:22
there and
21:24
so the one quick thing to understand is
21:27
that
21:27
typically your headline package has
21:30
three parts to it it has a grabber
21:33
it has a headline and it has a sub
21:36
headline a little bit smaller headline
21:37
that typically is a little bit longer
21:39
but maybe not
21:40
um so our grabber is attention
21:43
pickle lovers and our headline that we
21:48
settled on was how to create amazing
21:49
profitable pickles at home even if
21:51
you’ve never sold a pickle before in
21:52
your life
21:53
so russell tell them what you’re doing
21:54
what are you doing what kind of magic
21:56
are you doing with click funnels so i’m
21:58
using two um
22:00
things that i’ve learned in my past
22:01
one’s called copy and the second one’s
22:03
called paste
22:04
if you can copy and paste like you’re
22:06
you’re in it you’re
22:07
like you’ve got a shot in this game like
22:09
that’s it so jim just literally
22:12
filled out a form clicked a button and
22:13
then sent me some stuff and i’m just
22:14
like
22:15
copy so i delete it and then i paste
22:17
what jim sent me
22:18
and that’s kind of it so there you go
22:20
headlines are in there and i’m like kind
22:22
of picky so i’ll probably do some things
22:23
like
22:24
you add like underlines or just little
22:26
things like that but the most part just
22:28
copying and pasting and it turns out
22:31
pretty awesome
22:32
let’s see looks great boom
22:35
there you go so that’s the that’s the
22:37
first part right there
22:39
okay so now we need a
22:42
video sales letter russell last time
22:45
before you had funnel scripts and before
22:47
you had
22:47
um you know you could afford to hire
22:49
professional copywriters
22:51
how long would it take you to create a
22:54
script for a video sales letter honestly
22:56
how long would it take
22:58
uh it would take me personally between
23:00
three and five days depending if i got
23:01
the flow or not
23:02
uh okay and when i would hire somebody
23:04
it would cost typically if a vsl would
23:07
cost you about fifteen thousand dollars
23:08
higher good like an a level copywriter
23:10
to write
23:10
and how long is a video sales letter
23:12
linked wise typically
23:14
um 20 minutes max you know somewhere 15
23:17
to 20 minutes depending
23:19
okay so just depending on how long it is
23:22
and other stuff like that but have you
23:23
ever seen a video sales letter that
23:25
worked really well that was under three
23:26
minutes
23:27
yeah yeah so it all depends on the
23:29
product and the the offer and stuff like
23:31
that but
23:31
yes 100 percent i have okay in fact
23:34
jamie cross built a whole huge
23:35
empire off of a five-minute
23:38
you know webinar sounds so
23:42
anyway yeah exciting and we have it by
23:43
the way we have a script
23:45
that you can make the exact same kind of
23:47
video that she made it’s called a
23:48
five-minute perfect webinar it’s
23:49
incredible
23:50
inside of funnel scripts so i’m going to
23:52
share with you guys just real quick
23:54
um i’m going to share with you
23:58
i’ll share with you guys how you can use
24:00
funnel scripts to create your video
24:01
sales letter
24:02
so down here we have video sales letter
24:05
click on share script
24:06
and that was just basically to shortcut
24:08
the process
24:10
this is um something that’s relatively
24:12
new inside of funnel scripts just this
24:14
year the mega vsl script
24:16
this literally you can load in your
24:19
avatar
24:20
it fills out everything you round it out
24:23
with a few things and it writes not one
24:25
not two not
24:26
but three i was gonna not three three
24:29
different completely different scripts
24:32
video sales scripts the before after
24:33
bridge
24:34
the great big promise and the problem
24:37
agitate solve not only that but
24:38
also generate it in docx and pptx it
24:42
literally will make
24:43
all of the slides for you so if you’re
24:46
like me and have a face made for radio
24:48
you don’t have to get on the camera and
24:51
you don’t have to
24:53
um you don’t have to show your face i
24:55
mean literally you can just edit the
24:57
slides
24:58
and read the slides this is how you’re
25:00
able to to get this done pretty fast
25:02
so i actually recorded this and i
25:05
thought you would and this is kind of
25:07
the fun
25:08
thing um yeah this is the fun part of
25:11
the show
25:12
so as you as you’re playing it you have
25:14
a little static on your side so i’m
25:15
going to play through your
25:16
mic as you’re playing the video with
25:17
just fy okay is it better
25:21
or is it still bad that’s good right now
25:24
okay
25:24
so hopefully it’s just something weird
25:28
yeah all right so here we go
25:35
attention pickle lovers the following is
25:38
a message for every pickle lover who
25:39
wants to make great profitable pickles
25:42
at home but is struggling to compete
25:44
against the big box
25:45
store pickle producers here’s the
25:48
biggest problem you face right now when
25:49
it comes down to profitable pickled
25:51
production and peddling
25:52
it’s huge corporate pickle producers who
25:55
dominate the market
25:56
but that’s not the end of your pickle
25:57
peddling problems it actually gets worse
25:59
why because the big pickle producers
26:02
make it impossible for you to get pickle
26:04
product placement on store shelves to
26:06
peddle your pickles
26:07
even though your pickles are better
26:12
which means if you try to pedal your
26:14
pickles through traditional product
26:15
placement paths your profits will be the
26:18
pits
26:19
and worst of all most pickle lovers
26:21
can’t get past the idea
26:23
that the only way to pitch your pickles
26:25
profitably or to peddle them to the
26:27
public is to put your pickles into the
26:29
big grocery store chains
26:31
which let’s face it is virtually
26:33
impossible
26:34
for home-based pickle shelves like us
26:37
but luckily for
26:38
you there’s now a solution your pickle
26:39
peddling problem introducing mr
26:42
pickles pickle kitchen club mr pickles
26:45
pickle kitchen club helps you
26:47
create amazingly perfect pickles at home
26:49
in every batch
26:51
turn your pickle passion into a
26:53
profitable permanent
26:54
or part-time position peddling pickles
26:56
to the public
26:58
wow your friends and potential customers
27:00
with your perfect pickling powers and
27:02
improve your pickle crafting
27:04
abilities so you can make money peddling
27:07
your pickles
27:08
direct to the public and so much more
27:12
by the way right now you might be asking
27:14
who are we to help you with your
27:16
profitable pickle production and
27:18
peddling
27:19
well i’m sparkles the unicorn
27:23
spokes unicorn for mr pickles
27:25
enterprises and we help pickle lovers
27:27
just like you
27:28
with profitable perfect pickle
27:30
production using patent-pending pickle
27:32
production plans
27:33
and products bottom line mr pickles
27:36
pickle kitchen club will help you
27:38
create mouth-watering profitable pickles
27:40
that turn other pickle chefs green with
27:43
envy
27:43
put your pickles head to head with any
27:46
pickles
27:47
they purvey in the store and create a
27:50
rabid fan base of pickle loving
27:52
customers eager
27:54
for the pickles you pedal week after
27:57
week
27:58
best of all you’ll start seeing results
27:59
in your first pickled batch
28:01
so if you’re a pickle lover whose
28:03
purpose is to profit as a professional
28:04
pickle peddler chef
28:06
get on board with mr pickles pickle
28:08
kitchen club
28:09
right now hey everybody i’m mr pickles
28:13
and i approve this message come on and
28:15
join me
28:16
inside mr pickles pickle kitchen it’s
28:20
amazing
28:23
how many times did you record that you
28:25
did it perfectly without any mistakes
28:29
it it took me four tries to do that it
28:32
took me it took me four tries
28:34
and i would always screw it up and it
28:35
was fun i mean you should have seen the
28:37
outtakes because some of them were let
28:38
me
28:39
man when it got twisted up it was like
28:41
r-rated
28:42
so anyway but what i want to say is that
28:46
entire that entire video sales letter
28:49
was created with funnel scripts it
28:51
output that puppy
28:52
and my pickle peddling perfection
28:56
is on display so show them russell how
28:59
do they put
29:00
that amazing pickle peddling
29:03
product into funnel scripts i mean
29:06
click funnels okay i will show you your
29:09
microphone’s still cracking a little bit
29:10
so maybe look at that while i’m doing
29:11
this
29:13
okay so all i do now is i jim upload the
29:15
video to youtube so i’m going to use two
29:17
very uh
29:18
complicated things number one is i right
29:19
click on it and i write copy
29:21
then i come back to click funnels
29:25
i click on the video right here the
29:26
little gear it opens the video elements
29:28
and i got youtube here so i’m going to
29:29
delete the old youtube video that was in
29:31
there the placeholder and
29:32
paste in there and boom that’s all it is
29:34
i’m going to auto play it
29:35
controls off branding on block pause
29:39
so i click save and now checks out if i
29:41
preview the video
29:42
[Music]
29:43
we’ve got boom there it is the vsl
29:47
letter so the headline now vsl
29:49
we’re like 80 75 percent of the way done
29:52
on this funnel
29:54
it’s looking pretty good so far
29:57
i love it
30:01
…
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!