Funnel Friday - Video (Russell Brunson - FunnelHackerTV)
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!
Show Me How To Get ALL Of My Sales Letters, Scripts And Webinars Slides Written (In Under 10 Minutes) WITHOUT Hiring An Expensive Copywriter!YouTube Transcript: English (auto-generated)
00:00
oh we’re going live everywhere
00:06
what if the people don’t like me what if
00:08
they hate green people
00:10
what can i do
00:13
you didn’t know he was insecure did you
00:15
terrible thing
00:16
insecure pickle he’s very insecure
00:20
oh man um it says we’re live but there’s
00:23
just an error
00:23
hopefully it’s working we’re going live
00:25
everywhere all right i think we’re live
00:27
what’s up dude
00:28
what’s going on they’re totally gonna
00:31
fire me for me in charge of pushing the
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buttons
00:34
i think you’re doing a tremendous job
00:36
well thank you i’m working at it so
00:38
what’s up everybody all of our funnel
00:39
hackers from all around the world on
00:41
funnel fridays glad to have you guys
00:42
here today
00:44
i’m excited jim do you notice i have a
00:46
new um accessory in my office here
00:48
i did that’s like the it reminds me like
00:51
of the dr
00:52
seuss uh or the far side bookshelf i
00:55
think it’s amazing did you make that bit
00:57
of sculpture yourself
00:59
um i found it on ebay that technically
01:02
kind of counts as me making it since i
01:03
clicked the buttons to buy it
01:05
you made it show up yes
01:08
i’ve made it show up and it’s here i
01:10
have another one so this one here i’m
01:11
having another one coming here to cover
01:12
up this window it’s not as cool as that
01:14
one
01:14
yeah i ran out of i ran out of bookshelf
01:16
room and um
01:17
as i think you know i’m building a
01:18
library next door but it’s like a
01:20
two-year project so for the next two
01:21
years i got piles of books everywhere so
01:23
i was like i need some more bookshelves
01:25
and that’s what i found nice nice nice
01:28
nice well we’ll have to be like
01:30
mtv cribs once you get that library done
01:33
you’ll have to take it
01:34
hey this is my library and uh
01:37
it’s kind of nuts well we’ll tell people
01:39
when we get closer i’ll show people but
01:40
there’s statues in it there’s
01:42
books there’s crate anyway it’s going to
01:43
be amazing it’s like nerd heaven so i’m
01:46
kind of excited for that anyway
01:47
but other than that we’re doing we’re
01:50
doing some fun funnels today
01:51
is our excited for them how are you guys
01:54
all
01:55
feeling um drop in the chat if you guys
01:57
are excited we’ve been talking about
01:58
membership funnels vsl funnels a bunch
01:59
of really really cool
02:01
really cool stuff that i’m excited for
02:04
if you guys are interested or excited
02:06
let us know in the chats and let us know
02:07
where you’re calling in from we got
02:08
people calling in from
02:10
i saw a bunch up here already oh man
02:12
chad’s going past
02:13
new jersey from california for san
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francisco
02:17
chattanooga tennessee chattanooga london
02:20
boston vegas phoenix honolulu
02:22
india what was gone it goes so fast i
02:26
see the war and it’s like you’re gone
02:27
mexico bali malaysia
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south of somewhere ventura cookie land
02:33
west virginia cape town what cookie land
02:37
someone said cooking i hope so anyway
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that’s near donut town
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oh man i’m excited man funnel fries so
02:47
today you guys see back here this big
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yellow uh
02:49
sign this we’re talking about today it’s
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reversed on my camera but does it look
02:52
normal for you guys
02:53
it looks normal yeah okay so membership
02:55
site funnel secrets
02:57
who here has a membership site or like a
02:58
membership site or is thinking about a
03:00
membership site
03:01
um me me pick me russell pick me
03:05
jim do you want a membership site dude
03:07
i’ve had a membership site since
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two since uh june 6 9 2006
03:12
i started my membership site and i
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haven’t met a membership site with the
03:15
exception of like three or four months
03:17
continuously since then
03:18
it’ll change your life i mean it’s like
03:20
it’s it’s wonderful
03:22
in fact can i show some can i show
03:23
everybody something about membership
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sites
03:25
please okay
03:28
entertain people with mr pickles i’ll be
03:30
back in like four seconds
03:32
hey everybody it’s me mr pickles and
03:35
today we’re gonna learn about how to set
03:36
up your own membership
03:38
site when russell returns he’s gonna
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show us an amazing example that’s gonna
03:43
get you
03:44
super excited about your own membership
03:46
sites it’s all about
03:47
whiteboard profits and i’ve never seen
03:49
anybody
03:50
able to erase a whiteboard faster than
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russell brunson he is a master
03:55
of whiteboard erasure okay well russell
03:59
i’m gonna turn it back over to you
04:01
all right so this is like what i gotta
04:03
say about membership sites so
04:05
i remember um i was in college
04:08
and uh i was just starting playing this
04:10
internet game and i was selling things
04:11
here and there having some fun with it
04:12
and i remember i wanted a car i’d never
04:14
had my own car before my parents gave me
04:16
a car
04:17
when i was like in college like a beater
04:19
car and it was like the end of that
04:20
and this first time like i was married
04:22
now and i get my own car and i was like
04:23
ah
04:24
so i remember going to the dealership
04:25
and i i remember like i was like i want
04:27
to i want a nice car so i remember
04:29
i wanted a lexus so i went in the
04:31
dealership they showed me the lexus i
04:32
was like oh
04:33
this is like my first real car right
04:36
and then they showed me i can’t remember
04:37
the monthly payments where the monthly
04:38
payments were how much
04:40
month payments my car i don’t even know
04:41
anymore on alexa says probably what
04:43
three
04:43
379 was it a lease or a buy it was a buy
04:47
so it was probably about say 400 bucks a
04:49
month okay so 400 bucks a month
04:51
and at first i was like 400 bucks a
04:53
month like that’s a lot of money and
04:54
then i was like wait a minute what if i
04:56
launch
04:56
a membership site and what if i charge
04:59
people on the membership site
05:00
i charge forty dollars per month
05:04
for people to join my membership site
05:05
and i was like okay that’s pretty cool
05:06
and it’s like okay
05:07
now how many people i need to get to
05:09
join to get a free car
05:12
it’s not that many it’s 10 people 10
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people times
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10 equals 400 bucks a month if i got 10
05:18
people doing my membership i get a free
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lexus and i was like wait a minute
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i want a new house and i was like what’s
05:23
that look like on the house so i did the
05:25
numbers again it’s okay
05:26
let’s say my house is gonna be a four
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hundred thousand dollar house
05:29
all right it’s 40 bucks a month how do i
05:31
get if i get
05:32
a thousand people your membership site
05:34
right is math right
05:38
well that’s 40 000. if you got a
05:39
thousand people that’s for it so you’d
05:41
pay the house off in a year
05:42
your results may vary okay what’s that
05:45
what’s the payment on
05:46
let’s do let’s do a million dollar house
05:47
that sounds really cooler so let’s say
05:48
you have a million dollar house
05:50
what’s the monthly payment five million
05:51
dollar house you think i have no idea my
05:53
house is paid off
05:54
let’s say four grand a month so i have
05:57
no idea okay so for your okay a month
05:59
and you say you’re selling your site for
06:01
40 bucks a month how many people have to
06:02
get
06:04
that’d be a thousand russell that’d be a
06:06
thousand
06:07
a hundred people right oh no no
06:11
yeah that’s a hundred people sorry sorry
06:12
i’m trying to pay the house off i’m not
06:14
trying to make the monthly payment
06:16
no no we’re just coming to monthly
06:16
payments i want a free mill i want a
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free mansion
06:19
anyway i remember like this was like the
06:21
the day that my mind was like
06:22
boom just exploding and i was like this
06:24
is how the game is played
06:25
i don’t have to go and like get a
06:27
million dollars for a house i just get a
06:29
house i create a membership site and i
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have my
06:31
members pay the monthly payment on my
06:32
house and i get a free house and then
06:34
like all the will start spending like
06:36
what if i want a cabin what if i want
06:37
this what if i want
06:38
and then like i was like well that’s
06:39
only three members that’s like 12
06:40
members and if i get
06:41
13 more members then now i can get this
06:43
thing in this thing and
06:44
anyway it gets the math becomes really
06:46
really fun so
06:48
how many of you guys are pumped about
06:49
math right now
06:51
i love math so anyway that’s what i’m
06:54
going to share with you guys because
06:55
yeah because if you’ve been living off
06:57
your membership site since
06:58
19 what do you say 96 90 no 2006.
07:02
that makes more sense june 6 2006 was
07:05
the same day that they launched the
07:06
remake of
07:07
on the exorcist 666 was the was the date
07:11
that’s how you that’s how i remember
07:13
that it’s just like
07:14
meaningless facts yeah i’m getting old
07:17
and i remember
07:18
stupid stuff like that and it takes me
07:20
forever to tell the story
07:21
it’s getting really bad it was worth it
07:24
doing all right
07:25
anyway so there you go so that’s what
07:27
we’re talking about sites today vsl
07:28
funnels to sell membership sites and a
07:30
whole bunch of stuff along the way so
07:32
i’m pumped should we jump in yeah let’s
07:35
do it
07:35
okay so first thing i’m going to do
07:40
um we are going to i screenshot
07:43
somebody had the aha moment right when i
07:45
shared that because for me that was like
07:46
i was freaking out i couldn’t sleep for
07:48
like the next what 18 years since then
07:50
because it’s just like
07:51
everything is possible now like it’s so
07:53
exciting so
07:54
okay so membership funnel secrets we’ll
07:56
show you how to generate monthly
07:57
recurring revenue on autopilot funnel
07:59
experts russell brunson jim edwards
08:01
reveal
08:01
the personal secrets for building and
08:02
launching a high converting membership
08:04
site for selling products services
08:05
e-comm
08:06
sas supplements and more that was the
08:09
headline
08:10
that’s pretty that that somebody got
08:11
their money’s worth out of funnel
08:12
scripts on that one
08:14
yeah plus you get 708 maybe more
08:18
professionally designed membership
08:19
funnels when you attend live so all you
08:21
friends who are here today was live at
08:23
the end of this as you know if you’ve
08:24
been playing this game
08:25
we will give you guys a bunch of free
08:26
templates which would be really cool
08:28
so today’s show has been brought to you
08:30
by two amazing sponsors number one is a
08:32
cool software platform that actually
08:33
allows you to build membership funnels
08:36
and have a membership site
08:37
and sell access to your memberships and
08:39
everything 100 of things can be done
08:41
inside of clickfunnels
08:42
and that’s one of the tools we’ll be
08:43
showing you guys today at
08:44
clickfunnels.com and who’s our second
08:46
sponsor
08:46
our second sponsor is funnel scripts the
08:48
web’s number one
08:50
and original well i don’t know about
08:51
that but it’s the web’s number one
08:54
best most amazing push button
08:57
copywriting solution all you have to do
09:00
is just enter in all the details about
09:02
your customer
09:03
and funnel scripts will take care of the
09:05
rest write your sales letter your vsl
09:07
your ads your emails your subject lines
09:09
and so much more we’ll be doing some
09:10
amazing demos today
09:12
live on funnel fridays can i tell you
09:14
something quick about funnel scripts
09:15
that you don’t know about yet
09:16
uh is it good it’s so good
09:19
okay please do yes so we have
09:23
a lot of you guys know i have i have
09:24
more projects than any of you guys know
09:26
about
09:26
um i have like the ones you guys
09:27
probably see on the clickfunnels slide
09:28
we have other companies like there’s a
09:30
lot of stuff and so
09:31
um i had dean recently going through i
09:33
was like dean i want you to go and fill
09:34
out the customer avatar script
09:36
for every business we have plus every
09:38
avatar inside of every single business
09:39
and clickfunnels there’s like 10 core
09:41
avatars we focus on so he’s good in the
09:42
avatar script for all 10 of those
09:44
plus our green drink and our bone broth
09:46
and all these other companies and then
09:47
when you have to get the avatar script
09:49
haven’t dropped that into a trello board
09:51
so we have it
09:51
and he’s going through and and using
09:53
that to generate all the headlines and
09:55
the bullets and everything
09:56
and so what’s cool is now i have these
09:57
trello boards with like
09:59
this raw copy for every avatar we have
10:02
um and so like when we’re writing ads i
10:03
just pop open the trello board for that
10:05
that demographic it’s like click on it
10:07
there’s the avatar click on it here’s a
10:08
thousand headlines click on it here’s a
10:09
million bullet points and we’re using it
10:11
now to grab copy and create ads and
10:13
landing pages and anyway so wow yes so i
10:16
am
10:17
i am not only a fan and a co-partner on
10:19
funnel scripts i’m also a
10:21
super user so yeah that’s amazing so
10:24
you guys all know like we use this stuff
10:26
every day this is how how important it
10:27
is so
10:28
okay well i got one up on that too then
10:31
okay
10:31
i i used funnel scripts to help
10:35
make the um not to help to make
10:39
the two oto scripts for my latest
10:42
release we don’t have to talk about what
10:44
it is but my latest release
10:46
first the initial sales 29 bucks first
10:49
oto is 97 bucks
10:51
third um offer the the second oto is 197
10:55
dollars
10:56
on the and i use funnel scripts to write
10:58
the copy for the initial offer
11:00
dig this conversion rate on the initial
11:04
offer is 19.3 percent your results may
11:07
vary
11:08
that’s awesome the conversion rate on
11:10
the first oto
11:12
dude you ready 33.11
11:17
and then on the second oto is 12.68
11:22
so my average cart value my initial
11:25
offer is 29
11:26
bucks my average cart value is 79.46
11:31
let’s scale that puppy that’s amazing
11:34
nail it
11:35
and scale it time to scale it so yeah
11:38
what
11:38
the point of saying that is that yeah we
11:41
use funnel scripts
11:42
funnel scripts works yeah so it’s not
11:45
something like we’re selling
11:46
some people like they create products
11:47
they sell them they don’t actually use
11:48
them like we are
11:49
products of our products which is pretty
11:52
cool yep
11:52
awesome awesome awesome so there you go
11:55
um okay we need some training at the end
11:57
we need seven membership funnels for
11:58
free
11:59
free which would be really cool those
12:02
who have read the dot com secrets book
12:04
um inside the value ladder this is um
12:06
this tier in the value out of the
12:07
unboxing funnels is what we’re showing
12:09
you guys we’ll be showing you guys
12:10
oh actually let me move it up let’s
12:12
check it out we’re doing a bsl funnel
12:15
so let me move this little circle thing
12:17
this there we’re going to vsl funnel
12:19
right now
12:20
so that’s where we are in the value
12:21
ladder that’s the presentation style
12:22
funnel which is really cool
12:24
uh let me show you guys how it works so
12:25
vsl funnels this is kind of what the
12:27
funnel looks like
12:28
um the vsl this is like
12:31
back in the day people understood to do
12:33
vsl i don’t see many people doing
12:34
correctly nowadays so i’m gonna show you
12:35
guys kind of how they look the structure
12:37
there’s a video here that that plays
12:39
there’s a call that uh add to cart
12:41
button usually appears somewhere
12:42
um after the video started and this is
12:44
called the video spoiler box or brunson
12:46
box i keep trying people call it brunson
12:47
box but
12:48
this is like the structure of what a vsl
12:51
page looks like
12:52
and we’ve tested these things like crazy
12:54
this is the magic structure this is one
12:55
of my friends supplement company saving
12:57
vsl
12:58
um and then they have the order form
12:59
kind of drops down below
13:01
um this is one when we used to funnel
13:03
university where my old membership sites
13:04
is no longer active right now but same
13:06
thing video right here
13:07
then that blows the video spoiler box
13:09
the kind of in the video spoiler box
13:11
the concept behind yours is you’re
13:12
pulling out hooks and headlines from
13:14
inside of the vsl
13:16
so when someone’s watching it and and
13:18
they may start watching like i don’t
13:19
want to stay
13:20
this thing down here shows them like
13:21
inside the presentation you can learn
13:22
about this this
13:23
this and so show them these hooks that
13:25
gets them to want to consume the actual
13:26
video
13:27
we did tons of testing uh video without
13:29
video spoiler box video with it
13:31
and having this little box right here
13:32
showing uh hooks of what’s gonna be
13:34
happening inside the presentation
13:35
um dramatically increases show through
13:37
rates sales uh sales whole bunch of
13:39
other stuff like that
13:40
and there’s a script inside of funnel
13:41
scripts called the brunson bullets
13:42
that’ll help you make these really
13:43
easily
13:44
and it’s amazing it’s so good
13:47
so that’s kind of the structure of what
13:48
uh these pages look like headline
13:50
video video spoiler box uh button and
13:52
that’s kind of how they work
13:54
um and they’re amazing so here is uh if
13:56
you’re
13:57
if you were to go deep and build that
13:58
entire video sales letter funnel
13:59
membership funnel this kind of looks
14:01
like
14:02
again there’s the there’s the page right
14:03
here we have video cells that are
14:04
selling the actual membership site
14:06
uh order form bumps and same same as any
14:08
other kind of funnel you’ve got upsells
14:10
down cells thank you page all that kind
14:11
of stuff um
14:13
and the other cool thing is that you can
14:14
actually build out your entire
14:15
membership site
14:16
inside of clickfunnels which a lot of
14:18
people don’t know that people like oh
14:19
but should i use
14:20
blah blah blah for this blah blah blah
14:21
i’m like i run a 50 000
14:23
year coaching program and the entire
14:25
thing is built inside the members area
14:26
uh we sell more volume and products
14:28
almost any on the platform all the
14:29
membership sites are built inside click
14:30
funnels
14:31
they work great they’re simple they’re
14:32
easy um and so i’ll show you guys today
14:35
also how to build membership sites
14:36
inside of clickfunnels because they’re
14:37
really easy to do too
14:39
and um oh yeah here’s this is our
14:41
membership
14:42
funnel university is all built inside of
14:44
clickfunnels so they’re really fun as
14:45
well
14:46
i’m going to talk about the funnel
14:47
scripts we’re going to be using today so
14:49
we’re going to be using the vsl script
14:51
we actually have the we have the
14:54
sales copywriting checklist where the
14:56
stuff that you’ll see me using the
14:57
scripts today you’ll be able to download
14:59
a pdf
15:00
uh and we’ll be using the um profile
15:03
script the killer headlines video sales
15:05
letter script
15:06
we’ll be using the bullet scripts call
15:08
to action offer stack we’ll be doing
15:10
all sorts of amazing stuff very cool
15:13
someone asked real quick so can you drip
15:14
feed content inside clickfunnels
15:15
membership site the answer is yes you
15:17
can it’s very easy
15:19
all righty
15:23
what was that i said look at you all
15:24
fancy and stuff
15:26
you know you know all right so we’re
15:28
gonna build some funnels what’s gonna
15:28
happen is the end of this training i’m
15:30
gonna give you guys this secret link
15:31
they’ll take you to this page right here
15:32
it needs some pre-built membership
15:33
phones to follow the structure that um
15:35
that we use for ours
15:37
and so we’re gonna pick one of these to
15:39
use right now in fact let me start time
15:41
so our countdown clock we have 30
15:42
minutes to build this funnel out
15:45
oh yes in minutes right you did it wrong
15:48
last time
15:48
seconds okay 30 minutes and these are
15:50
the funnels so all you got to do is if
15:52
you already have a clickfunnels account
15:53
you click on these funnels and it’ll
15:54
automatically copy the whole thing into
15:55
your clickfunnels account
15:56
if you don’t have one yet then um it’ll
15:58
let you set up a free clickfunnels
16:00
account so i’m going to use
16:02
do you care which one i use i
16:05
do not whichever one you want to i think
16:07
i’m going to use this guy right here so
16:08
selecting this funnel
16:10
they’re copying my clickfunnels accounts
16:11
look weird because i got a million click
16:13
funnels accounts but
16:14
yours will look a little more normal
16:15
than that mine looks like that too
16:17
and i got a huge pay raise as soon as it
16:19
did really
16:20
i’m just kidding oh i was like crap i
16:23
think something’s broken
16:27
that’s awesome uh someone said are these
16:30
the same ones as the lady ones that were
16:32
given away a month ago
16:34
not the same ones i don’t know the lady
16:36
ones are but no i don’t either but
16:38
okay okay funnels copied over to
16:40
clickfunnels
16:41
and now we’ve got funnel structure to
16:43
build on so if you look at this we got
16:44
sales letter order form upsell down so
16:46
thank you page membership and membership
16:48
sites this is all of the pages you need
16:50
inside of uh inside of a membership
16:52
funnel it makes a little bit bigger so
16:53
you can see
16:54
so the first thing we’re going to do is
16:56
start working on page number one which
16:57
is the sales page so click on edit page
16:59
it takes me beside clickfunnels editor
17:02
and here we are and one thing’s cool
17:04
nowadays you guys see the scripts are
17:05
the um the templates we’re giving you
17:07
guys
17:07
is up here they got links to all of the
17:09
actual funnel scripts they’re gonna be
17:10
used inside this page
17:11
um so you can delete that afterwards but
17:13
what we do i usually do is i preview it
17:15
so i’ve got all the links right here
17:17
i can find the scripts really quickly
17:19
and you can come and you can either
17:20
delete the section or you can just hide
17:22
it so if you go
17:23
hide that section is now gone now you
17:25
can start um working on the funnel from
17:27
there
17:28
oh dude that’s cool i didn’t know you
17:29
could hide it without deleting it
17:31
oh yeah and you come back here and be
17:32
like oh i want it back unhide
17:35
oh wow that’s pretty cool so that’s cool
17:38
okay so the first thing we’re gonna need
17:40
is a headline right
17:41
oh yeah okay a secret to all things is
17:44
the headline
17:47
absolutely so what what i think we’re
17:50
going to do we’re going to do this a
17:51
little bit differently
17:52
russell as far as um we’re going to do
17:54
the headline we’ll do the vsl and then
17:56
we’re actually going to make the brunson
17:58
bullets together
17:59
out of the avatar bullets we’re going to
18:00
show people actually how to
18:02
make those and part of that is you’re
18:05
going to watch the video and then we’ll
18:06
snag some secrets out of it and make it
18:09
amazing and i’m saying vsl
18:11
video sales letter
18:14
so um cool so we start
18:17
you wanna pass back to you to start off
18:19
with yeah well let me do some headlines
18:21
real quick
18:22
and so what we’re gonna do is we’re
18:25
gonna use funnel scripts
18:27
to create some headlines and we’re gonna
18:30
make our little headline package
18:32
with this now showing on the screen is
18:35
the copywriting checklist cool thing
18:36
you’ll be able to download this
18:38
and there are two links for each script
18:40
one is a link just to the plain script
18:43
and the cool thing about this is you can
18:45
go in and use this script yourself
18:48
um it’ll be blank when you load it up or
18:51
you can click on share script and it
18:53
will actually load the example that
18:55
we’re using
18:56
here today so the first thing we want to
18:58
do with funnel scripts now is make sure
19:00
that we’ve defined our avatar for this
19:02
and this basically walks you through the
19:06
process of getting all the hot buttons
19:07
emotional hot buttons and defining your
19:10
offer and all that good stuff and once
19:12
you’ve defined your avatar you can do
19:14
some amazing things because all you have
19:15
to do is just load it into the
19:17
the main funnel scripts and it’ll just
19:19
take care of it for you
19:20
so when you’re writing copy the first
19:22
thing you always got to do is define
19:23
your avatar
19:25
so i’ll just tell you in one minute i’ll
19:28
tell you the story of our avatar today
19:30
because it’s important that you
19:31
understand
19:31
who we’re writing to so my avatar’s name
19:33
is salty pete
19:34
salty pizza pickle lover dreams of
19:36
becoming a profitable pickle peddler
19:38
apparently his focus is on profitable
19:40
pickle production and ultimately he
19:42
wants to make the world’s greatest
19:43
pickles
19:43
but right this minute he’d be ecstatic
19:45
if he could make great profitable
19:46
pickles at home
19:47
unfortunately he needs to figure out how
19:49
to make pickles easily
19:50
because it’s hard and he’s got all these
19:53
questions and things that are bugging
19:55
him but you know what we’ve got an
19:56
amazing stack here for
19:58
uh pickle pete salty pete and we’re
20:01
gonna write some copy for him so the
20:02
first thing we’re gonna do
20:04
is we’re actually going to load
20:07
the script to write the headlines i’m
20:09
going to show you how this works it’s
20:10
real easy you just come down here and
20:13
you click load
20:14
avatar and we’re going to load in
20:17
our pickle mr pickles club
20:21
because that’s what we’re selling it
20:23
loads in all the stuff from the avatar
20:26
so then all we need to do is just click
20:27
build and it’s going to write headlines
20:29
for us
20:30
and we can modify this i’ll load the
20:32
actual project that
20:34
that you know i went didn’t through and
20:35
did a little bit of tweaking and stuff
20:38
and so now all i got to do is come down
20:42
here and click build and this generates
20:43
hundreds of headlines for me so it’ll do
20:46
hot headlines warm
20:48
headlines cold headlines this russell
20:49
talks about hot warm and cold
20:51
inside of com secrets um i scrolled down
20:55
here found some you know just makes all
20:58
the different
20:59
combinations of headlines that you could
21:03
use
21:03
you know how to create amazing
21:04
profitable pickles at home without
21:06
worrying about mushy slippery or nasty
21:07
pickled batches
21:08
uh and so i actually picked one out and
21:11
i sent it to russell
21:13
ahead of time and russell please duh
21:17
show them what we came how we
21:20
show them how to put their headline in
21:22
there and
21:24
so the one quick thing to understand is
21:27
that
21:27
typically your headline package has
21:30
three parts to it it has a grabber
21:33
it has a headline and it has a sub
21:36
headline a little bit smaller headline
21:37
that typically is a little bit longer
21:39
but maybe not
21:40
um so our grabber is attention
21:43
pickle lovers and our headline that we
21:48
settled on was how to create amazing
21:49
profitable pickles at home even if
21:51
you’ve never sold a pickle before in
21:52
your life
21:53
so russell tell them what you’re doing
21:54
what are you doing what kind of magic
21:56
are you doing with click funnels so i’m
21:58
using two um
22:00
things that i’ve learned in my past
22:01
one’s called copy and the second one’s
22:03
called paste
22:04
if you can copy and paste like you’re
22:06
you’re in it you’re
22:07
like you’ve got a shot in this game like
22:09
that’s it so jim just literally
22:12
filled out a form clicked a button and
22:13
then sent me some stuff and i’m just
22:14
like
22:15
copy so i delete it and then i paste
22:17
what jim sent me
22:18
and that’s kind of it so there you go
22:20
headlines are in there and i’m like kind
22:22
of picky so i’ll probably do some things
22:23
like
22:24
you add like underlines or just little
22:26
things like that but the most part just
22:28
copying and pasting and it turns out
22:31
pretty awesome
22:32
let’s see looks great boom
22:35
there you go so that’s the that’s the
22:37
first part right there
22:39
okay so now we need a
22:42
video sales letter russell last time
22:45
before you had funnel scripts and before
22:47
you had
22:47
um you know you could afford to hire
22:49
professional copywriters
22:51
how long would it take you to create a
22:54
script for a video sales letter honestly
22:56
how long would it take
22:58
uh it would take me personally between
23:00
three and five days depending if i got
23:01
the flow or not
23:02
uh okay and when i would hire somebody
23:04
it would cost typically if a vsl would
23:07
cost you about fifteen thousand dollars
23:08
higher good like an a level copywriter
23:10
to write
23:10
and how long is a video sales letter
23:12
linked wise typically
23:14
um 20 minutes max you know somewhere 15
23:17
to 20 minutes depending
23:19
okay so just depending on how long it is
23:22
and other stuff like that but have you
23:23
ever seen a video sales letter that
23:25
worked really well that was under three
23:26
minutes
23:27
yeah yeah so it all depends on the
23:29
product and the the offer and stuff like
23:31
that but
23:31
yes 100 percent i have okay in fact
23:34
jamie cross built a whole huge
23:35
empire off of a five-minute
23:38
you know webinar sounds so
23:42
anyway yeah exciting and we have it by
23:43
the way we have a script
23:45
that you can make the exact same kind of
23:47
video that she made it’s called a
23:48
five-minute perfect webinar it’s
23:49
incredible
23:50
inside of funnel scripts so i’m going to
23:52
share with you guys just real quick
23:54
um i’m going to share with you
23:58
i’ll share with you guys how you can use
24:00
funnel scripts to create your video
24:01
sales letter
24:02
so down here we have video sales letter
24:05
click on share script
24:06
and that was just basically to shortcut
24:08
the process
24:10
this is um something that’s relatively
24:12
new inside of funnel scripts just this
24:14
year the mega vsl script
24:16
this literally you can load in your
24:19
avatar
24:20
it fills out everything you round it out
24:23
with a few things and it writes not one
24:25
not two not
24:26
but three i was gonna not three three
24:29
different completely different scripts
24:32
video sales scripts the before after
24:33
bridge
24:34
the great big promise and the problem
24:37
agitate solve not only that but
24:38
also generate it in docx and pptx it
24:42
literally will make
24:43
all of the slides for you so if you’re
24:46
like me and have a face made for radio
24:48
you don’t have to get on the camera and
24:51
you don’t have to
24:53
um you don’t have to show your face i
24:55
mean literally you can just edit the
24:57
slides
24:58
and read the slides this is how you’re
25:00
able to to get this done pretty fast
25:02
so i actually recorded this and i
25:05
thought you would and this is kind of
25:07
the fun
25:08
thing um yeah this is the fun part of
25:11
the show
25:12
so as you as you’re playing it you have
25:14
a little static on your side so i’m
25:15
going to play through your
25:16
mic as you’re playing the video with
25:17
just fy okay is it better
25:21
or is it still bad that’s good right now
25:24
okay
25:24
so hopefully it’s just something weird
25:28
yeah all right so here we go
25:35
attention pickle lovers the following is
25:38
a message for every pickle lover who
25:39
wants to make great profitable pickles
25:42
at home but is struggling to compete
25:44
against the big box
25:45
store pickle producers here’s the
25:48
biggest problem you face right now when
25:49
it comes down to profitable pickled
25:51
production and peddling
25:52
it’s huge corporate pickle producers who
25:55
dominate the market
25:56
but that’s not the end of your pickle
25:57
peddling problems it actually gets worse
25:59
why because the big pickle producers
26:02
make it impossible for you to get pickle
26:04
product placement on store shelves to
26:06
peddle your pickles
26:07
even though your pickles are better
26:12
which means if you try to pedal your
26:14
pickles through traditional product
26:15
placement paths your profits will be the
26:18
pits
26:19
and worst of all most pickle lovers
26:21
can’t get past the idea
26:23
that the only way to pitch your pickles
26:25
profitably or to peddle them to the
26:27
public is to put your pickles into the
26:29
big grocery store chains
26:31
which let’s face it is virtually
26:33
impossible
26:34
for home-based pickle shelves like us
26:37
but luckily for
26:38
you there’s now a solution your pickle
26:39
peddling problem introducing mr
26:42
pickles pickle kitchen club mr pickles
26:45
pickle kitchen club helps you
26:47
create amazingly perfect pickles at home
26:49
in every batch
26:51
turn your pickle passion into a
26:53
profitable permanent
26:54
or part-time position peddling pickles
26:56
to the public
26:58
wow your friends and potential customers
27:00
with your perfect pickling powers and
27:02
improve your pickle crafting
27:04
abilities so you can make money peddling
27:07
your pickles
27:08
direct to the public and so much more
27:12
by the way right now you might be asking
27:14
who are we to help you with your
27:16
profitable pickle production and
27:18
peddling
27:19
well i’m sparkles the unicorn
27:23
spokes unicorn for mr pickles
27:25
enterprises and we help pickle lovers
27:27
just like you
27:28
with profitable perfect pickle
27:30
production using patent-pending pickle
27:32
production plans
27:33
and products bottom line mr pickles
27:36
pickle kitchen club will help you
27:38
create mouth-watering profitable pickles
27:40
that turn other pickle chefs green with
27:43
envy
27:43
put your pickles head to head with any
27:46
pickles
27:47
they purvey in the store and create a
27:50
rabid fan base of pickle loving
27:52
customers eager
27:54
for the pickles you pedal week after
27:57
week
27:58
best of all you’ll start seeing results
27:59
in your first pickled batch
28:01
so if you’re a pickle lover whose
28:03
purpose is to profit as a professional
28:04
pickle peddler chef
28:06
get on board with mr pickles pickle
28:08
kitchen club
28:09
right now hey everybody i’m mr pickles
28:13
and i approve this message come on and
28:15
join me
28:16
inside mr pickles pickle kitchen it’s
28:20
amazing
28:23
how many times did you record that you
28:25
did it perfectly without any mistakes
28:29
it it took me four tries to do that it
28:32
took me it took me four tries
28:34
and i would always screw it up and it
28:35
was fun i mean you should have seen the
28:37
outtakes because some of them were let
28:38
me
28:39
man when it got twisted up it was like
28:41
r-rated
28:42
so anyway but what i want to say is that
28:46
entire that entire video sales letter
28:49
was created with funnel scripts it
28:51
output that puppy
28:52
and my pickle peddling perfection
28:56
is on display so show them russell how
28:59
do they put
29:00
that amazing pickle peddling
29:03
product into funnel scripts i mean
29:06
click funnels okay i will show you your
29:09
microphone’s still cracking a little bit
29:10
so maybe look at that while i’m doing
29:11
this
29:13
okay so all i do now is i jim upload the
29:15
video to youtube so i’m going to use two
29:17
very uh
29:18
complicated things number one is i right
29:19
click on it and i write copy
29:21
then i come back to click funnels
29:25
i click on the video right here the
29:26
little gear it opens the video elements
29:28
and i got youtube here so i’m going to
29:29
delete the old youtube video that was in
29:31
there the placeholder and
29:32
paste in there and boom that’s all it is
29:34
i’m going to auto play it
29:35
controls off branding on block pause
29:39
so i click save and now checks out if i
29:41
preview the video
29:42
[Music]
29:43
we’ve got boom there it is the vsl
29:47
letter so the headline now vsl
29:49
we’re like 80 75 percent of the way done
29:52
on this funnel
29:54
it’s looking pretty good so far
29:57
i love it
30:01
…
Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.
Suck At Writting Copy? Let Funnel Scripts Do It For You!