How to Create an EBOOK SALES FUNNEL - Funnel Fridays

Funnel Friday - Video (Russell Brunson - FunnelHackerTV)

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

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YouTube Transcript: English (auto-generated)

00:00

what’s up everybody

00:03

welcome welcome everybody to f to uh i

00:05

homestead funnel hockey live to photo

00:06

fridays

00:07

we are 104 days away from funnel hacking

00:10

live which is uh

00:11

which is not that many days it’s really

00:14

not

00:15

especially as you get older yeah there’s

00:17

something special at funnel hockey live

00:18

this year do you want

00:19

i see that’s people know what’s

00:20

happening oh yes let’s do a little

00:22

feature pacing

00:23

imagine coming into funnel hacking live

00:26

and

00:27

on the second night coming into

00:31

not just a presentation but a workshop

00:34

where you would

00:35

leave with headlines and hooks

00:38

and some real sales copy and maybe even

00:41

a script for a vsl i haven’t decided yet

00:45

um but all of it not just learning about

00:49

it

00:49

but actually having it done so you’re

00:52

literally walking out with something

00:54

done

00:55

that’s exactly what’s going to happen

00:56

when you come to my workshop

00:58

at funnel hacking live and they did

01:01

something really really smart because

01:02

that night there will be four workshops

01:04

going on

01:04

there’ll be one on design i forget what

01:07

myron’s doing but i’m sure it’s going to

01:09

be amazing

01:10

and i forgot about the other one too

01:12

sorry copy traffic and sales that’ll be

01:14

the four groups

01:14

there you go um so

01:18

the smart thing that they did is instead

01:19

of people having like fomo and sitting i

01:22

could literally see

01:23

thousands of people sitting in the lobby

01:25

vibrating like like so upset because

01:27

they didn’t know how to make a decision

01:29

um when you come you can come live to

01:31

one and then they’ll give you the

01:32

replays of the other three so it’s like

01:33

it’s a fourfer yeah we’ve never done a

01:36

live workshop at phone like live before

01:38

because i hate breakout rooms typically

01:40

but um we we didn’t do round tables this

01:42

year because like you know

01:43

covet and i don’t know people are scared

01:45

of stuff and so like this would be the

01:47

like uh hybrid so we’re testing out this

01:49

type of works we’ll be able to get in

01:50

the future but

01:51

this is for the first time we’ve done

01:52

something like that so

01:54

it’ll be cool you figure out which path

01:55

you need the most help on right now you

01:56

go to that

01:57

and then once it’s done i’ll give

01:58

everyone one pager with all the videos

01:59

for all the the groups in it which will

02:01

be cool

02:01

and the cool thing is you’re doing it

02:03

early on in the in

02:05

in during the event so that i’ll be

02:07

around if you want to ask me questions

02:09

and stuff i’ll i’ll be around which is

02:11

cool

02:11

it’s cool so if you don’t have your

02:12

tickets yet go to funnelhackinglive.com

02:14

which actually this year we have

02:15

we’ve sold i think like five or six

02:17

hundred more tickets we did last year

02:19

this time

02:19

and the room is smaller so we are

02:21

actually getting close to being sold out

02:22

for funnel hiking live this year so if

02:23

you do want to take it like

02:25

i don’t have to do a big urgency

02:26

scarcity shutdown because like we’re

02:28

almost done so

02:29

that makes it easier on me so get your

02:31

tickets if you want to come hang out

02:32

with us

02:33

wow that’s like and i i’m going to give

02:35

a little endorsement

02:37

for funnel hacking live i’ve been around

02:39

if you

02:40

if you sawed me in half and counted the

02:42

rings

02:44

there would be like i internet years are

02:47

easily five times so there’d be like a

02:49

hundred

02:50

rings in me 125 rings if you sawed me in

02:53

half i’ve been to

02:54

a lot of events i’ve spoken at a lot of

02:56

events funnel hacking live

02:58

is by far and away the best event

03:02

that you can go to from the way it’s

03:04

produced from the quality of the

03:05

speakers

03:06

from the fact that it’s pitch free from

03:08

the you know there’s no pitching from

03:10

the stage by the speakers

03:11

there’s it’s all value it’s all just

03:14

great quality of people

03:16

we can’t we will sue them if they try to

03:18

sell you something so

03:20

even me because i’m like a partner

03:22

anyway

03:24

also i get up there and sell click

03:25

funnels um

03:27

but you know the biggest testament is

03:29

that when you go to

03:30

a lot of events and you know this

03:32

russell during when people are talking

03:35

half the audience is out in the lobby

03:38

talking

03:39

lobby con yeah right that doesn’t happen

03:42

at funnel hacking live nobody is out in

03:45

the lobby they’re inside

03:47

getting all the goodness so it’s amazing

03:49

thank you i’m proud of it it’s

03:51

it’s the event that i always wanted so i

03:52

was the same way i’d go to these events

03:54

and like everyone’s in the lobby and

03:55

no one’s actually paid into the speakers

03:57

i’m like why are we here again so

03:58

yeah it’s awesome anyway that’s what you

04:00

jump into the party or you have

04:01

something else

04:02

i was just going to say and the and the

04:04

other cool thing is that

04:06

you get to actually see the people that

04:07

are making it happen

04:09

when they do the presentation of the

04:11

awards for

04:12

for the two comma club award and the 10

04:14

million dollar and the 25

04:15

and the 50 and 75 and 100 million and

04:18

that was a big thing for me

04:20

in funnel hacking live in disney world

04:23

that’s when it got real

04:24

because i had my two ccx and i’m like

04:26

man i want that ring i want that 10

04:28

million dollar reward and i mean i had a

04:30

picture on my wall and

04:31

and i mean we busted hump and got it i

04:34

mean there it is

04:35

it’s a great yep there it is behind me

04:38

um

04:39

so that’s a great part of it too you

04:41

want to be in the audience and use that

04:43

to really build that magnetic attraction

04:45

to being successful

04:46

yeah so i’m a huge fan awesome okay i’m

04:50

gonna flip over to my screen

04:52

so today for those who are here we’re

04:54

talking about ebook funnel secrets wait

04:56

but jim are ebooks dead

04:57

i heard that they’re dead because amazon

04:59

and stuff

05:00

ebooks have been declared dead multiple

05:03

times and they resurrect themselves

05:05

about every 24 months they are back from

05:08

the dead so

05:09

today you’re gonna discover how to build

05:10

a list of targeted buyers explode your

05:11

credibility ignite back in sales simply

05:13

by by using a simple ebook funnel and

05:15

you’ll get all this business building

05:16

benefits without

05:18

uh tongue twister you all the business

05:20

building benefits of selling physical

05:21

books

05:22

without printing or shipping costs i

05:23

think you guys wrote that just to mess

05:25

with my tongue clips there so

05:26

um there you go plus at the end as you

05:28

know you get seven or more

05:30

depending on how excited our designers

05:32

got this week fresh tonight and ebook

05:33

funnels when you attend live

05:34

so this is season three episode number

05:36

seven ebook funnel

05:37

secrets today’s show is brought to you

05:41

by two amazing sponsors

05:42

the first one is this little software

05:43

app you may have heard of before it’s

05:44

called click funnels

05:46

um and it gives you everything you need

05:47

to market sell and deliver your products

05:48

online

05:49

we’ll be doing demo sale i’ll be

05:50

building out everything we talked about

05:51

today inside clickfunnels which would be

05:52

fun

05:53

and then jim do i talk about our second

05:54

sponsor well our second sponsor is

05:56

funnel scripts the number one solution

05:58

online to

05:59

help you push button create all the

06:02

emails sales letters headlines

06:04

ads and more that you need to not only

06:06

promote your product but advertise your

06:08

product

06:09

and do all the marketing you need to do

06:11

it’s amazing and it works

06:12

great with click funnels as you’ll see

06:16

so you’re saying you guys sponsor your

06:17

own show is that weird no

06:19

you should do it if somebody else can

06:21

make more money off sponsoring your show

06:22

then you can

06:25

you shouldn’t have a show just kidding

06:26

that’s true let’s move on so the end of

06:28

this uh we’re gonna give you guys eight

06:30

different ebook funnels our team is

06:31

pre-designed for you so if you’re

06:32

selling ebook

06:33

you’ve got a lot of amazing designs to

06:34

pick from uh that’s the what you guys

06:36

get for being on here

06:37

uh live today with us uh to the end of

06:39

everything which should be really really

06:40

cool

06:41

and then um before we get into this so

06:43

jim’s got a special session he’s gonna

06:45

trade on

06:45

because a lot of people are like i don’t

06:46

know how to write an e-book this seems

06:47

too hard i don’t know how to write like

06:49

it’ll take me six years to write a book

06:51

uh i’d love for you to smash all those

06:53

false beliefs so people can get a book

06:54

written fast you want to talk about

06:55

that part of the the process sure yeah i

06:58

can do that and we will

07:00

up i gotta let okay yeah i want to

07:03

continue

07:04

okay so ready slides this part or no no

07:07

i got it

07:07

okay okay so here we are i’m going to

07:10

talk real quick

07:11

about five ways to get your ebook

07:12

content created in less than 24 hours

07:14

let me give you my step-by-step strategy

07:16

for creating your ebook without

07:17

struggling for weeks or months

07:19

to get it done presented by jim edwards

07:22

so let me tell you a quick story all

07:25

right it’s a story of two books

07:27

the tale of two guys one read that i’m

07:29

just playing i’m going right right back

07:30

to the wall street journal

07:31

um let me tell you a quick story story

07:33

of two books my first book

07:34

took me four years to write from 1992 to

07:37

1996 it was torture

07:40

my most recent book that i wrote this

07:43

week took only 74

07:46

minutes to create the content and the

07:49

cover’s a lot better too

07:51

so what’s the difference well

07:54

it’s a matter of strategy and tools but

07:58

first let’s define what makes a book

08:02

a real book you know back in the day

08:04

when i first wrote my book

08:05

everybody thought in order to have a

08:06

real book you had to have a publisher

08:09

if you didn’t have penguin as your

08:11

publisher then you didn’t have a real

08:12

book

08:13

but here’s what makes a book a real book

08:15

number one it’s got original content in

08:17

it preferably content that comes out of

08:19

your head

08:20

two it’s got a professional level cover

08:22

which i think we can agree

08:24

that is a professional looking cover and

08:27

step number three it’s published on

08:28

amazon

08:29

that’s what makes a book a real book

08:31

nobody cares if it’s 300 pages long

08:33

or 100 pages long nobody cares if it’s

08:36

published by penguin or harpercollins or

08:39

they don’t even look they don’t care

08:40

these are the three things that matter

08:42

original good content professional cover

08:44

and published on amazon that’s it

08:46

and especially when we’re talking about

08:48

an ebook

08:50

so five ways to create book content

08:53

in less than 24 hours i’ll rattle these

08:55

off for you real quick

08:56

first one is to do an interview you can

08:58

have yourself interviewed

09:00

or you can interview another expert on a

09:02

specific topic

09:03

you can use the interview script that we

09:06

have

09:06

inside of funnel scripts to be able to

09:09

do that

09:10

you can do a webinar master class on the

09:13

top

09:13

10 mistakes people make in your topic

09:15

and how to avoid them

09:16

you can use the framework script inside

09:19

of funnel scripts to help you

09:21

structure that class real real fast and

09:23

you can teach it exactly the same way

09:25

that russell

09:27

teaches his classes his trainings

09:31

um you can answer the top 20 questions

09:33

people have about your topic

09:34

you can compile a collection of your

09:36

blog posts or you can construct

09:39

you can trans i tried to say transcribe

09:41

and compile all the same time

09:43

um you can transcribe and compile past

09:46

podcast episodes so if you’re a

09:48

podcaster you’re sitting on them

09:51

on an ebook or multiple ebooks if you’re

09:53

a blogger you’re sitting on

09:54

a you’re sitting on all the content you

09:56

could need if you’re capable of asking

09:59

and answering questions

10:00

you are capable of creating all the

10:03

content you would need

10:04

to create an ebook and if you’re doing

10:06

webinars or you’re doing interviews

10:07

absolutely an easy way to do it so

10:10

three easy steps to get this all into

10:13

written form

10:14

create your content use one of those

10:16

methods that i just talked about

10:18

have it transcribed you can use rev.com

10:21

or otter.ai rev.com charges a buck and a

10:23

quarter

10:24

a minute otter will give you 600 minutes

10:27

free

10:28

just how much cleanup you want to do

10:29

because otter’s automated and rev

10:31

is done by english-speaking humans then

10:34

do a quick edit

10:36

then all you need to do is turn it into

10:38

an e-book

10:39

hire somebody on fiverr to do the cover

10:41

that’ll cost you between 20 and 50 bucks

10:44

hire somebody on fiverr to do the layout

10:45

for you that’ll cost you between 20 and

10:47

90 bucks depending on

10:48

how elaborate you want to get and how

10:50

many different formats you want

10:52

and then you can publish it to amazon

10:55

or publish it to your website but you

10:58

can do it on amazon’s kdp program you

11:01

can publish it on

11:01

as a kindle uh and as a print book

11:04

and that’s free and then other options

11:07

lulu.com

11:08

they have free setup so it’s it’s really

11:11

easy

11:12

to be able to do this anybody can do

11:15

this

11:15

so your next step how many books do you

11:17

have you’ve written i’m curious

11:19

i don’t i honestly don’t know and you

11:22

know i remember i’m just be honest

11:24

remember when joe vitale

11:25

what part of his bio was an author of

11:27

too many books to list here remember how

11:29

he did that and you’re like

11:30

oh dude it’s it’s true i don’t i don’t

11:34

know

11:35

um but i’ve got dozens of books that

11:37

have been best sellers on amazon and i’m

11:39

selling them off my website and stuff so

11:41

um next steps think about the perfect

11:43

book offer for your target audience

11:45

and then use one of the five methods to

11:47

create your content get it all put

11:49

together quickly by hiring other people

11:50

to do the layout and the stuff that you

11:52

don’t need to do

11:53

and then use click funnels and funnel

11:54

scripts to launch your book

11:56

funnel back to you russell boom

11:59

so for anyone who’s like i don’t know

12:00

how to make a book you can do book um

12:03

and you know again i i don’t have it

12:06

here right in front of me but

12:07

um like when i do my books like this

12:09

these take me a long time to make

12:11

but i’ve got like 100 split test book

12:12

the three core funnels books like

12:14

uh leadpay or lead uh lead funnels book

12:17

um like i have i have a dozen or so

12:18

ebooks i’ve written to they’re all that

12:20

process jim’s talking about

12:21

much simpler much easier that you can

12:22

create idea create the content get it

12:25

done and launch it and

12:26

the funny thing i hate admitting this

12:28

out loud um

12:29

the amount of money i make from this

12:31

book that takes me 18 months to write

12:33

and my ebook that takes me a weekend to

12:35

write

12:36

is the same or sometimes the other ones

12:38

do better so

12:40

and the cool thing is that you can test

12:41

ideas faster because you can

12:44

create an ebook and create an offer and

12:45

you’ll know in a week whether it’s going

12:47

to pop or not and then you can make

12:48

adjustments and

12:49

and you that’s real hard to do with a

12:51

print book yeah

12:53

yeah so print books are like a passion

12:55

thing like you want to put your heart

12:56

and soul into

12:57

this thing these other ones are like how

12:58

to generate leads make money like all

13:00

other kind of things that we

13:02

that we want to do funnels so thanks i’m

13:04

sure share that how many guys like that

13:05

if you guys like that post it over there

13:06

in the comments let jim know how cool it

13:08

was i think that was awesome

13:09

this is very cool all right keep on

13:11

moving forward so today we’re talking

13:13

about uh ebook funnels if you’ve read

13:14

the dot com secrets book no plug but if

13:16

we

13:16

were to plug a book uh inside talk about

13:18

10 core funnels and

13:20

uh the type of funnel in the value lab

13:21

it’s an unboxing funnel it’s a book

13:23

funnel

13:23

um even though it’s you know there’s

13:25

there’s tweaks for ebook funnels and

13:27

regular but like free plus shipping

13:28

funnels but

13:29

that’s where it kind of fits in there as

13:30

a type of unboxing funnel

13:32

and uh here is some case studies so this

13:34

is uh typically like the structure of

13:36

what most ebook funds look like

13:38

you got the the page where you sell the

13:39

actual ebook an order form bump of some

13:41

kind of offer

13:42

and you have ones upsell two upsells

13:43

whatever you want and thank you page

13:44

they can then download the ebook

13:46

um i remember this was probably 10 years

13:48

ago i know maybe 15 years ago i was at

13:49

church with

13:50

some guys and i remember some guy told

13:52

me he’s like too bad that e-book thing

13:53

didn’t work out huh

13:54

and i was laughing i was like i

13:55

literally this year made over a million

13:57

dollars selling an e-book and he didn’t

13:58

believe me and i was like

13:59

anyway so they’re there they’re working

14:02

um

14:02

this is uh lauren golden who’s speaking

14:04

of fun hockey live this year

14:06

um her uh her ebook funnel the free mama

14:08

guide so she’s got the book right here

14:10

um she upsells bonuses and guys you can

14:13

see her sales process through here

14:15

um uh there’s her order form

14:19

boom there’s an order form bump you get

14:21

the free mama

14:22

um audiobook looks like you have

14:24

audiobook for

14:25

extra seven bucks then she’s got her

14:28

guide right here

14:29

and that’s her then her upsell number

14:31

one is her success kit

14:32

um what’s the price on that two okay

14:36

either sorry back she’s killing it too

14:38

man

14:39

yeah she’s killing it she’s doing cool

14:41

stuff um

14:43

lauren but did you notice she’s not

14:44

giving the ebook away

14:46

yep she’s selling the ebook selling the

14:48

audiobook

14:49

selling the the course which is probably

14:51

the course version of the book is my

14:52

guess

14:53

yeah and then uh if they say no there’s

14:55

a down sell a payment plan for

14:56

two 37 so i guess it’s probably the the

14:58

course is probably

14:59

what’s 37 times two so 80 bucks or

15:02

whatever

15:03

um man 97

15:06

and then she’s got her her continuity

15:07

program it’s 97 a month right here

15:09

on the uh thank you page and there you

15:12

go and then she thinks them so

15:14

she’s killing her ebook funnel here’s

15:15

natalie hodson’s me as her natalie

15:17

source natalie was a fitness trainer

15:19

and uh one day she was trading live on

15:21

facebook live and she feed her pants

15:23

this is a great story of all time and

15:24

she was so embarrassed and then she

15:26

hired a doctor to help her with the

15:27

problem

15:28

and afterwards she’s like hey we should

15:29

make a book that teaches um

15:32

women to not pee their pants after

15:33

they’ve had babies or something so they

15:34

create this book called abs core pelvic

15:36

floor

15:36

they put it up into an e-book funnel and

15:38

in four months four months

15:40

with a 37 e-book and no upsells because

15:42

she didn’t know what was

15:43

the time when she launched it just a 37

15:46

e-book

15:46

apps core pelvic floor two combo club

15:48

four months no upsell

15:50

oh my god known about or upsells we

15:52

would have made a lot more money

15:54

which is awesome um so i love natalie’s

15:57

story

15:57

um and again there’s kind of uh her

15:59

process she’s got the book

16:01

anyway i guess she added a new one she

16:03

added something she has now added

16:04

upsells yeah

16:05

she later learned about him she’s like

16:06

this has been so helpful had i known

16:08

this when we first launched

16:09

well i told you the la last time i spoke

16:11

at funnel hacking live one of the

16:12

stories i told was how i left a million

16:14

dollars on the table by not having an

16:16

even a single oto now let alone two it

16:18

was god forbid an order bomb

16:20

yeah that would have been horrible um

16:23

yeah now the story’s super cool

16:25

um and this is one that i have right now

16:26

if you go to leave funnels.com you can

16:27

see one of my ebook funnels

16:28

um it’s a literally i followed jim’s

16:30

process i taught a class in this room

16:32

right here

16:33

i taught the class on how to do lead

16:35

funnels and show me a whole bunch i

16:36

showed a whole bunch of examples

16:37

and so then that video became the order

16:39

form bump we transcribed the video put

16:41

it in a pdf and that became an ebook so

16:42

someone buys the ebook for seven bucks

16:44

and then they order form bump for

16:45

37 i believe is the video me teaching

16:47

the thing that was the ebook

16:49

so whoa so if you’re like i don’t have

16:51

an order form bump it can be the video

16:52

or the audio recordings of the thing

16:54

that you created the product from which

16:56

is really really cool

16:57

um and then from there we upsell the one

16:59

funnel away challenge

17:00

and uh that’s kind of the ebook funnel

17:02

it’s very simple it was for me i’d

17:03

create something i was like i need

17:04

another way to get people

17:05

uh ofa let’s create this thing we spend

17:07

a couple hours recording the content

17:09

put up the funnel and boom we’ve got and

17:11

that’s the dirty little secret of

17:13

publishing because most people write a

17:16

book

17:16

they think i have to write a book out by

17:18

hand and then once they’ve written it

17:19

then they go into a studio and read it

17:22

and they sound like they’re reading it

17:23

so what we do is we flip the process

17:26

you teach a class you’ve created the

17:28

audio slash video book version and then

17:30

you create the text version from that

17:32

that’s how you do it just supercharge

17:34

the whole thing isn’t that cool you guys

17:35

like it’s kind of backwards from

17:36

what i think most people think logically

17:38

should happen so somebody just ask is

17:40

pdf format a real ebook and the answer

17:42

that is yes

17:44

that’s normally what you would sell the

17:45

format off of your own funnel

17:47

yeah all right you want to talk about uh

17:49

the funnel ships we’ll be using today

17:50

during the funnel

17:51

well we’re going to be using the avatar

17:53

script because you got to know who

17:54

you’re

17:55

selling to we’re going to use the

17:56

headline script the title script the

17:58

avatar bullets call to action and the

17:59

order bump

18:00

uh so there you go it’s going to be

18:02

amazing and it’s going to be quick too

18:04

it’s going to be fun all right you guys

18:06

ready to build the funnel together if

18:07

you are let’s go crazy in the comments

18:09

we’re going to do it okay i’m going to

18:11

start our countdown clock we got 30

18:12

minutes to build this puppy out i’m

18:13

starting the clock right now

18:15

boom now what’s gonna happen is the end

18:16

of this train i’m gonna give you guys

18:17

the secret password this page

18:19

which has got a whole bunch of different

18:20

ebook funnels in here so you pick any

18:21

one you want there’s a bunch of other

18:23

gifts and goodies down here too so make

18:24

sure

18:24

when you get here you play with

18:25

everything i’ll give you the password

18:26

here soon but i’m just going to grab one

18:28

um i’m going to select this one right

18:30

here so i click the funnel

18:31

oh no not that one not that one not that

18:34

one

18:34

no i’m just kidding i don’t even know

18:36

which one you picked

18:38

no anyone but that one anyone but that

18:40

one so after you do it it’ll uh it’ll if

18:43

you have a clickfunnels account just

18:44

take that funnel it’ll copy

18:45

all the things into your account you

18:46

don’t have one yet it’ll give you the

18:48

opportunity to set up a free account for

18:49

14 days you can go create it

18:50

and play with it so right now it’s

18:52

copying this book funnel over boom it’s

18:53

in there i click view funnel

18:55

and now that funnel is in my click

18:56

funnels account it’s very simple with

18:58

the sales page

18:59

upsell page thank you page so this is a

19:00

pretty simple funnel so i’m gonna go to

19:02

sales page i’m gonna open up the edit

19:04

page button here

19:06

and it’ll pull me into the editor

19:11

boom here we are now do this you guys

19:13

know and um for those who are newer to

19:15

coming to final fridays the new

19:16

templates um start with all of the

19:18

different funnel scripts up here that

19:19

you could potentially use it should be

19:21

using inside of to make this page

19:22

actually happen

19:23

so what you do is you basically use i

19:24

preview the page so i’ve got all of the

19:26

links here

19:27

and then you can go here and just hide

19:28

this section so you click on little gear

19:30

click on the little eyeball it says hide

19:32

and boom disappeared and now i can start

19:33

working on the funnel

19:36

from there so there’s the beginning do

19:38

you want to talk about jim kind of what

19:39

we’re uh what the e-book is what we’re

19:40

creating uh and i start plugging your

19:42

copy and things in

19:43

sure well we are going to be doing an

19:45

e-book on um

19:46

a unicorn keto weight loss

19:50

the keto diet has has done a crossover

19:52

to the magical kingdom

19:54

so uh mr mr or not mr pickles mr pickles

19:57

on a different diet

19:58

it’s just a salt only diet but uh that

20:00

is particles heated

20:01

diet is mostly salt so actually fits

20:03

really well okay well

20:05

he’s been saltier than usual lately so

20:08

um so

20:08

what we’re gonna do is we’re going to we

20:11

need now one thing that you can do

20:13

when you’re talking about your your hook

20:15

and your headline and stuff for your

20:17

especially for an ebook funnel

20:18

sometimes the title of your book is the

20:20

best headline hook so

20:22

you got to have a really good and

20:24

whether on your funnel you

20:26

you’re using the title as the hook or

20:27

not you’ve got to have a great title for

20:29

your book

20:31

the rest of your copy can not be that

20:33

great if you’ve got a great

20:35

title and a great hook you’ll get better

20:37

results than if you don’t

20:38

so if we hop over here we’ve got the

20:42

the book funnel copywriting checklist

20:43

this is a pdf you’ll be able to download

20:46

so what we can do is we can actually

20:48

load our avatar because we’re going to

20:50

create all this stuff from the avatar

20:52

but you got to know who your avatar is

20:54

so you can have access to this one we’ve

20:56

done as the example

20:57

the way the avatar works inside of

20:59

funnel scripts is basically it just

21:01

assembles all of your legos for you

21:03

um i do not have any connection lego

21:06

does not endorse that

21:07

statement in any way shape or form

21:08

you’re not endorsing or supporting the

21:10

show

21:10

that’s right so um just real quick and

21:12

we won’t read the whole thing but

21:14

um our avatar is an overweight unicorn

21:17

her dreams are becoming a fit and

21:18

healthy unicorn currently you’re focused

21:20

on keto diets and weight loss

21:22

um you’d be ecstatic if you could lose

21:24

weight get in shape and feel confident

21:26

and have the body of your dreams and

21:27

look and feel great all the time

21:28

unfortunately

21:30

you’re still trying to figure out how to

21:31

stop wasting money on fad diets sort

21:33

through all the crazy diet options and

21:34

lose weight and keep it off

21:36

so we we literally have created most

21:39

people when you ask hey who’s your

21:40

avatar they say oh it’s

21:41

it’s like middle dads that want to lose

21:45

weight

21:45

um that’s real compelling and that

21:47

sounds like everybody else’s but what we

21:48

do here is we dial in

21:50

all of the hot buttons

21:54

for our avatar so that we can then

21:57

literally inside of funnel scripts

22:00

if we want to say create a headline

22:03

for the page we then

22:06

and i’m just shortcutting this but and

22:09

automatically loading the stuff but what

22:10

you can do is literally just click load

22:13

avatar and then you’re able to

22:15

load your avatar

22:19

um like here unicorn weight loss

22:22

unicorn keto all right we load that

22:25

and it loads everything in here and so

22:28

then all you have to do is click the

22:30

build button

22:31

and it creates all these really cool

22:34

headlines both hot warm cold and

22:38

different versions of them

22:40

um and then

22:43

you can click on these and it will give

22:45

you a whole bunch of different

22:48

ones so that you can just kind of click

22:50

until you find one that really grabs

22:52

your attention and

22:54

if you’re one of those people that you

22:56

know i i created that

22:58

and programmed it in because when you

23:00

start looking at all these down here

23:01

they all start just looking the same

23:04

so what we need we’re going to use a

23:07

we’re going to use a headline package

23:09

that we got from

23:11

funnel scripts and as you’re going

23:12

through if you see one you like you can

23:14

just click on the shopping cart icon

23:16

it’ll add it to your clip bin up here

23:18

and then you can download

23:19

all the stuff into a simple

23:22

text file and then you have it’s like

23:26

you’re going shopping for copy

23:28

so if you want to take it back over

23:31

there the one that we

23:33

settled on um was attention

23:37

unicorns who want to lose weight look

23:39

better in your clothes in just three

23:40

weeks without starving yourself or

23:42

or living at the gym 14 hours a day i

23:45

love that one

23:46

okay and

23:49

i think we’re going to skip the

23:53

we’re going to skip worrying about the

23:55

video sales letter

23:57

today i mean i’ve got one done i did one

24:00

but

24:01

i’d rather talk about um

24:05

rather talk about some of the other

24:06

things that maybe we haven’t talked

24:08

about on past episodes and whatnot

24:10

with the with stuff

24:14

because i think especially i don’t i’m

24:16

i’m really in tune with this right now

24:18

and what’s what’s working and what’s

24:20

really happening

24:23

thank you daryl daryl says i love funnel

24:25

scripts well we love you daryl thank you

24:28

okay i don’t want to tell them what is i

24:30

tell them like you got ebook funnels

24:31

crushing right now that’s why you’re so

24:32

in tune with what’s working right now

24:34

can we say that at least we can say that

24:36

at least yes

24:37

okay but it’s top secret other than that

24:38

so i don’t ask any other questions

24:40

other than i’m jealous of jim’s numbers

24:42

right now but that’s what i’m saying

24:42

that’s it nothing else

24:45

move this up here yeah um

24:49

so i’m right now you talk about like if

24:51

you can copy and paste you can make

24:52

money click funnels like

24:53

if you can copy if you can copy and

24:55

paste you can make money

24:58

with click funnels literally

25:01

and you know the cool thing here is that

25:05

having a really good video sales letter

25:08

here makes a big difference for the

25:10

the high reactors and

25:13

we we have one but i want you know so

25:16

use the

25:18

mega vsl script inside of funnel scripts

25:21

it’ll create three completely different

25:24

video sales letter

25:25

vsl scripts for you it’ll create a

25:28

script that you can throw in a

25:29

teleprompter it’ll create a script that

25:31

inside of

25:32

powerpoint slides and here’s the thing

25:36

what you need to do

25:40

and what clickfunnels makes so easy for

25:42

you to do is to test

25:44

because this is another we don’t test

25:46

enough and the reason we don’t test

25:47

enough is because it’s too hard to come

25:49

up with the first version of your sales

25:51

copy but if you’re using funnel scripts

25:52

you can come up with a whole bunch of

25:53

different really cool versions

25:55

and russell on that on that um

25:58

funnel that you were talking about we

26:00

were able to raise

26:02

the conversion rate

26:06

by on the the third the second oto 197

26:10

offer we were able to raise that by

26:12

almost 50 percent

26:16

by changing one headline by just

26:19

changing the headline we didn’t change

26:21

anything else and we were able to

26:23

increase conversion by almost

26:25

50 percent it’s crazy i mean you give

26:28

some 50

26:29

pay raise was more than a 50 percent

26:32

payment because way more people come

26:33

through

26:33

it’s crazy because you think about like

26:34

in any traditional um

26:37

profession if you want a 50 pay increase

26:39

you go back to school for like 20 years

26:41

um this one you’re like i just split

26:42

tested two headlines and here we go

26:44

which is awesome right but i mean even

26:47

yeah but it was

26:47

it was a huge deal to have to do that um

26:50

the other single most important thing on

26:55

a especially on an ebook funnel is your

26:57

list of bullets

26:59

it’s it’s the list of all the stuff that

27:01

they’re gonna get

27:03

it’s like chipping away at

27:06

a damn you you just keep chipping away

27:08

chipping away chipping away

27:10

chipping away until the damn breaks and

27:12

you do that with the bullets

27:15

that’s a cool way to look at actually

27:17

like that you know i mean it’s just

27:19

because you don’t know which bullet is

27:20

going to make them want to buy

27:22

you do not know and so

27:25

and the thing is bullets that work

27:27

really well especially on an ebook

27:29

funnel

27:29

don’t actually tell them anything

27:32

they don’t actually reveal anything

27:35

about

27:36

anything they tell you like the opposite

27:38

like here’s what it’s not about

27:39

it’s not about this it’s not about this

27:40

right not about this like what is it

27:42

about it

27:43

exactly you know the secret so we

27:46

i’ll when you’re ready i can show them

27:48

real quick how we use the avatar

27:50

um okay bullets to create just a list of

27:53

bullets

27:54

and and if you’ve created your if you

27:56

know who your avatar is and if you have

27:58

created your bullets

28:00

um or you’ve created it around you’ve

28:02

created your book

28:04

around their hot button satisfying their

28:06

problems and their desires and stuff

28:07

like that

28:08

it um it’s you will be shocked

28:12

at using this tool and then where you

28:14

can just go find where this

28:16

bullet appears and then there’s their

28:18

secret sauce

28:20

for this um can i take it back real

28:22

quick and while you’re doing those and

28:24

i’ll i’ll show them

28:25

yep so what i’m gonna do

28:28

here is i’m going to share

28:32

let me share the screen and

28:36

i’ll show you this real quick so um

28:39

the avatar bullets what this does is

28:42

this loads in

28:44

this just writes a couple dozen bullets

28:45

for you based on your avatar

28:47

so you just load your avatar and then

28:50

once you’ve done that

28:52

all the stuff’s going to be filled in

28:54

and we click build

28:56

and then it just writes all these

28:58

bullets

28:59

it writes a whole bunch of bullets for

29:00

you that sound amazing

29:03

and they increase curiosity and they

29:05

mean actually

29:06

nothing as far as what they learn

29:09

nothing

29:10

all they do is just build pressure

29:13

now the secret sauce though is in

29:15

obviously

29:17

you’re gonna go take a pass at them and

29:19

do a quick little edit

29:20

then what you’re gonna do is you’re

29:22

gonna go through your book

29:24

and you’re gonna find where these are

29:27

appropriate so you’re gonna you know

29:28

you’re gonna go through and identify the

29:30

page number and

29:31

and if you’re like oh well my book

29:32

doesn’t really have this it doesn’t give

29:33

the real secret to success with keto

29:35

diets with over

29:36

every overweight unicorn needs well you

29:39

know what

29:40

if you’re writing a keto book for

29:41

unicorns and it doesn’t do that

29:43

i think you might want to rethink your

29:45

subject matter

29:47

i’m not being smart i’m being real

29:50

that’s just

29:51

kind of shows how all once you analyzed

29:53

your avatar once you know

29:56

what they need and then tying it in with

29:59

the book

30:00

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