How to find HIGH PAYING customers for your Business...top MARKETING strategy!

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YouTube Transcript: English (auto-generated)

00:01

right now they are hot traffic

00:03

problem though and this is the biggest

00:05

problem with search based stuff is that

00:06

it’s a constant

00:19

[Music]

00:20

so the biggest thing for the first

00:21

session is i want you guys to become

00:23

obsessed

00:24

with your dream customer and their

00:25

journey like the more obsessed you

00:27

become with them the humans you’re

00:28

trying to serve the

00:29

easier this game becomes someone talk

00:31

about the difference between search

00:33

based and interest based okay so i want

00:35

you guys to put yourself

00:36

back in time and think about humans

00:39

think about customers think about these

00:40

people right

00:41

how did you buy stuff how did they

00:43

bought stuff that back then they would

00:44

sit there and like

00:45

huh i need something and they would go

00:48

into their car they’d turn the key they

00:49

would drive to the store

00:51

they would get to the store and like oh

00:53

that’s a toaster and there’s like five

00:54

toasters and like

00:55

uh which one’s the cheapest and they

00:57

grab that one they go to the counter

00:59

they’d buy it and they go back home

01:00

people bought things based on what they

01:02

actually needed

01:03

now i went back into the archives of

01:06

marketing i wanted to see like

01:07

when things started shifting okay 1922

01:11

was the very first radio commercial okay

01:14

radio was free as radio waves like how

01:15

are we supposed to make money with this

01:17

someone had the great idea to run a

01:19

radio ad so it was actually for

01:20

the hawthorne court apartments in

01:22

jackson heights florida

01:23

visit our new apartment homes in

01:25

hawthorne court jackson heights where

01:27

you may enjoy community life

01:29

in a friendly environment they were

01:31

interrupted with a message

01:32

and then they were able to sell that

01:33

person based on desire like would you

01:35

like to live over here you should come

01:36

check it out

01:36

1927 amazing thing happened that’s

01:39

ruined most of us

01:40

tv was invented by dude in idaho

01:43

nonetheless so

01:44

all good things come from idaho the very

01:46

first tv commercial aired

01:47

ever it was for a watch called the volvo

01:49

watch the commercial lasted for 10

01:52

seconds on

01:52

nbc america runs on boulevard someone’s

01:55

watching a show and all of a sudden this

01:57

thing happens it’s like hey you should

01:58

get this watch it’s amazing

01:59

and then back to the program and people

02:01

are like what just happened the very

02:03

first time that

02:03

interruption happened through tv now

02:05

fast forward to the internet okay when

02:07

the internet came out how did commerce

02:08

start initially

02:09

there was this thing called google it’s

02:11

weird how history repeats itself and for

02:12

the first 10 years of the internet

02:14

people would come to google

02:15

they would search for something and they

02:17

would go look for it and they would go

02:18

in and buy it now there’s positives of

02:20

search

02:20

okay the positive search is like when

02:22

somebody is looking for something right

02:24

now they are hot traffic

02:26

right like if somebody googled how to

02:29

get to the two comma club x event today

02:31

like they’re really excited they’re

02:33

gonna buy their hot traffic right

02:35

so someone’s searching the hot the

02:36

problem though and this is the biggest

02:37

problem with

02:38

um with search based stuff is that it’s

02:40

a constant

02:42

price race to the bottom if you look at

02:45

the the shifts throughout time it always

02:46

starts search

02:47

and then it moves to uh interruption so

02:49

here’s here’s my dude over here

02:51

who’s on his cell phone and all of a

02:53

sudden he’s scrolling through his face

02:54

his feet on some boom against this big

02:56

huge interruption

02:58

how many guys have seen these in your

02:59

newsfeed every day of your life right

03:02

you’re doing whatever you’re doing

03:03

you’re watching your show you’re

03:03

scrolling through facebook all i said

03:05

something hook jumps out interrupts you

03:07

and if it hooks you right you stop you

03:08

click on a button

03:09

and they have a chance to sell you on

03:10

pursuit value of the thing next thing

03:12

you know you’re in arizona funnel hockey

03:13

live or what do we have two clubs anyway

03:15

right so the pros of this the big pros

03:18

of interruption based

03:19

is number one you’re selling warm

03:20

traffic right i’m able to target

03:23

people if we’re on facebook i’m not just

03:24

going to blanket all of facebook i’m

03:26

able to be like okay

03:27

people who listen to tony robb and show

03:29

them this ad i’m gonna try to interrupt

03:30

them or people listen to gary vaynerchuk

03:31

people listen

03:32

to duck dynasty or people like you can

03:34

target based on interest so the warm

03:36

traffic

03:36

your ability go in there and interrupt

03:37

them that’s a big big pro

03:40

number two is you can sell on perceived

03:44

value okay this is how

03:47

you actually able to sell what you sell

03:48

for what you’re actually worth

03:50

how many door door sales alarm sales

03:52

people have in the room they’ve done

03:52

this in the past

03:53

earlier life yeah so if i was going to

03:56

amazon right now and type in

03:57

alarm system guess what you see tons of

04:00

things right

04:01

i was looking last night i was going

04:02

through and i was like there were alarm

04:04

systems for my home i could buy for 90

04:06

or 90 so 99 was like the one that i

04:08

found that covers my whole house and

04:10

like protects me from burglars now

04:11

imagine this

04:12

um you’re sitting at home you’re about

04:13

to have dinner with your family and all

04:15

sitting outside

04:15

you hear this knock on the door

04:18

you open the door and there’s a smiley

04:20

person an orange shirt they’re like hi

04:21

how’s it going right

04:22

they interrupt you and you’re like ah

04:23

this person is interrupting me and then

04:25

they

04:26

they hook you they tell you a story

04:28

we’re getting this later to uh

04:29

after lunch hook story and they make you

04:30

an offer right they come inside and they

04:32

have an opportunity now to sell you on

04:33

the perceived value

04:34

of this alarm system how it’s going to

04:36

help your it’s going to protect your

04:37

home protect your kids

04:38

do all these things you have this

04:39

amazing opportunity to sell the person

04:41

based on perceived value what is you’re

04:42

selling

04:42

and what happens when a person leaves

04:44

you’re signing a contract for free alarm

04:46

system but if you look at the actual

04:47

contract what did you sign

04:48

you sent a contract for a hundred

04:50

thousand dollars with interruption

04:51

marketing you have to be good at a

04:53

couple things you have to be really good

04:55

at

04:56

hooks stories and offers

05:00

right you have to be able to grab

05:00

someone another face like wait what i

05:02

know you’re over here watching that cat

05:03

videos but guess what

05:04

there’s an amazing thing happening you

05:05

have to grab them you tell them a story

05:07

to engage them and then you have to

05:08

be able to do an offer so the cons is

05:09

you have to learn these skill sets okay

05:11

the goal is for you guys to get in the

05:13

mindset of your dream customer

05:15

sometimes someday google is going to

05:17

shift instagram is going to

05:18

facebook’s going to shift you’re like ah

05:19

and it’s going to the next this going to

05:21

the next platform you’re like okay

05:23

they’re searching for stuff where are

05:24

they searching what would 12 year old

05:25

russell search for like getting that

05:26

mindset is how you figure out each of

05:27

these things

05:28

is getting deep into psychology of the

05:29

person you’re actually going to be

05:30

working with

05:32

as a wrestler uh i wrestled at byu for a

05:34

year and they cut their wrestling team

05:35

they went to boise state

05:36

every single day i was in study hall

05:37

with all the other wrestlers which is a

05:39

bad idea anyway because now we’re just

05:40

goofing off like having fun

05:41

in study hall but i remember sitting one

05:43

day and i was looking at all the

05:44

computers in the computer lab and

05:45

looking over the shoulder all the

05:46

wrestlers and every single wrestler was

05:48

on the exact same website

05:49

at the time it was the matt.com we were

05:51

all on there talking trash about all the

05:53

matches happening around the world

05:55

and i was like oh my gosh like it’s it’s

05:56

so interesting like

05:58

if i was selling something to wrestlers

05:59

like where where are they hanging out if

06:01

i wanted to interrupt them like they’re

06:03

all there on that site

06:04

i can jump in and interrupt them right

06:05

there if you’re looking for people who

06:06

are scrolling who

06:07

probably aren’t looking for your product

06:09

right now but you know if they saw it

06:11

they’d be like oh my gosh this is what

06:12

i’m looking for

06:13

like where are those people at okay and

06:15

this could mean facebook groups but

06:16

doesn’t have to be in facebook groups

06:17

i’d be looking like

06:18

what email lists are they on what

06:20

podcasts they listen to what blogs do

06:22

they read

06:23

what are those different places they’re

06:24

already at that i can interrupt them

06:26

with one of my ads

06:27

because our job is just to find out

06:28

where they’re getting their information

06:29

then jump out front and be like ta-da i

06:30

can change your life right

06:32

the two questions you have to understand

06:34

better than anybody else if you want to

06:36

serve these people

06:37

you have to understand number one is

06:38

what are they looking for

06:40

if you don’t know exactly what they’re

06:41

looking for you’re in big trouble

06:43

talked about this in the dot com secrets

06:45

book the opening chapter is called the

06:47

the secret formula you guys remember

06:48

this it’s like who is your

06:50

who is your dream customer and it’s like

06:53

where are they at number three was then

06:55

like what’s the bait you’re going to

06:56

create

06:58

to grab them and that that was like

07:00

what’s the result you’re going to get

07:01

them

07:02

where you’re going to take them to right

07:04

our job as marketers is create the bait

07:06

get them to stop in the middle of their

07:07

scroll fix and get them back oh my gosh

07:09

this is amazing

07:11

and then after we get them after we

07:12

connect it and that’s like cool now

07:13

we’ve got them now it’s taking up this

07:14

value ladder and it’s getting the best

07:15

result we can

07:16

right the more you guys think about that

07:18

the better

07:33

[Music]

07:33

you

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:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.