How To Fortify Against Your Weaknesses AND An Exciting Announcement!

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is russell
00:01
brunson welcome to so the big question
00:07
is this power on CH Brewers like us who
00:10
didn’t cheat and take on venture capital
00:12
for spending money from our own pockets
00:14
how do we market in a way the lets us
00:16
get our products and our services and
00:19
the things that you believe in out to
00:20
the world and yet still remain
00:22
profitable that is the question in this
00:25
podcast we’ll give you the answers
00:27
my name is Russell Brunson and welcome
00:29
to marketing sick days are everybody so
00:36
another podcast for awhile but I must
00:47
get some messages out I had a really
00:49
cool Christmas episode I wanted to do
00:51
and I just I was but I still think I’m
00:55
gonna do people do it as an ears episode
00:57
instead but uh anyway that’s kind of
01:00
that’s yeah basically what happened is
01:03
New Year’s Eve my brother and Brett and
01:08
his family came over for for dinner and
01:11
rightfully so of us are throwing really
01:12
kind of like I shake my legs burn stuff
01:14
so I took some medicine and that sort of
01:17
began and I’ve had since then it’s been
01:19
six days now fever of 300 300 four
01:22
degrees constantly since then
01:25
which means I’ve been forced to be fed
01:27
and how many things I lost 15 pounds and
01:30
last since so what positive of
01:34
everything else they did have to cardio
01:35
to lose weight so that was pretty sweet
01:37
but I mean anything yet in a week I’m
01:39
still hungry so I’m just gonna keep ride
01:40
to try to help my body tells me if it’s
01:42
hungry again but uh anyway so I feel a
01:47
little better today my cop is it’s
01:49
harder today so that’s the only things
01:50
kind of like hurtin but I just too
01:54
excited now about what I’m about to go
01:56
to so I want to share with you guys
01:57
because and it’s funny I had this weird
01:59
fear about sharing listen you guys I
02:00
don’t know why I think I might know why
02:05
look something back story and this beat
02:07
is I actually my dad bought me the book
02:13
Rich Dad Poor Dad actually everyone
02:15
before else before I got there
02:16
we’re sad were dead but my dad always
02:18
told me that you should try to pay off
02:19
your house first it was like summer he
02:21
paid his house off he’s all excited he’s
02:23
like yeah you always gonna pair house
02:24
off like that’s just one thing she
02:25
wanted to do I did an episode on this
02:27
right three or four months ago about
02:28
paint your house off firstly and the
02:31
reasoning was like because it gives you
02:33
that the security of your house been
02:35
paid off gives you the ability to out
02:36
there and risk as entrepreneur which you
02:39
know way to make like crazy risks
02:40
sometimes it’s hard though if you to
02:41
risk things where I can’t get my family
02:43
who’s there
02:43
like that’s the weird fear there and so
02:47
and so anyway my dad got me the Rich Dad
02:51
Poor Dad book I read that there’s talk
02:52
about assets investment sounds like he’d
02:54
be a moron to pay your house off why
02:56
would you ever do that doesn’t make any
02:57
sense never asked my dad that I was like
02:58
why would you like doesn’t make he said
03:00
static what am I just sitting there and
03:02
he said you know it may be sitting there
03:04
may not be the smartest investment the
03:05
world might eat me dumb investment I
03:06
tell you what you sleep better tonight
03:08
knowing that’s paid off knowing that I
03:10
didn’t matter what you risk as an
03:12
entrepreneur I can lose that Newhouse
03:15
can family always have the house spear
03:16
and so after that point I was wanted to
03:18
have my house and I remember I remember
03:22
my the first house we my wife and I
03:25
bought we lived it for 10 or 11 years
03:27
and it wasn’t crazy house was a nice
03:30
house and I was gonna pay it off but
03:32
just never was able to and towards the
03:36
end I knew I wanted to buy to the house
03:37
I just didn’t put a lot of money into
03:38
that then we bought this new house three
03:42
years ago it’s kind of crazy house and I
03:45
was like dang it’s my golden issues I
03:47
want to pay it off within a year buying
03:49
it
03:50
and I was I able to it was kind of crazy
03:53
it wasn’t oh yeah it was a real goal
03:55
it’s kinda like oh yeah I told people
03:57
accent chemical and then the second year
04:01
went by and I taken a big whack down on
04:04
the house we also build a pool house
04:05
that summer and color things but we but
04:09
we had paid off as the last Christmas
04:11
time the last New Year’s my sets to New
04:14
Year’s resolutions and I had two New
04:15
Year’s resolutions one was to get a
04:18
passive income stream outside of
04:20
clickfunnels to cover my monthly living
04:22
expenses which is less than 20 grand a
04:23
month slave ain’t something that covers
04:24
20 grand a month that I can live for
04:27
free even if the business disappeared
04:28
and the second thing is the second thing
04:33
would be to pay off my house and so that
04:36
was my goal year ago and then rathas and
04:38
we had this if you go back in time you
04:40
listen to the podcast like storming and
04:41
flooding our house flooded like
04:42
craziness and then we rehab the whole
04:45
house took eight months and then we
04:47
built the huge crazy soccer field always
04:50
all sorts of things and I still paid a
04:52
lot of money towards the house shrink it
04:53
try and get paid off but I mean it’s a
04:54
big ghost eleven thousand square foot
04:57
house on five acre land that’s big house
04:59
right
05:01
and anyway last week I messaged my
05:06
accountant RC CFO I call him he’s
05:10
awesome
05:10
I messaged him I was like a Clint like
05:12
can I pin my house left this year is
05:14
that possible when he’s I’ll get back to
05:16
you as he got back in a little while
05:17
he’s like yeah you want to you be find a
05:19
Mike be serious so I just on my deathbed
05:23
when in the office and I picked up
05:25
this newspaper here with this check
05:27
inside and it is literally the paperwork
05:30
tape at my house that I’m driving to the
05:32
bank right now to meet my wife over
05:33
there and I pay my house off right now
05:35
it’s gonna be gone and now I’ll never
05:38
like I don’t even know I’m kind of
05:40
freaking out and I’m excited and it’s
05:42
gonna be the coolest thing ever so I
05:45
hope you’ve been this about anything
05:47
ever
05:47
they cools it I think of my parents
05:49
tonight at 11:30 night and thinking
05:50
about the airport I’m so excited - my
05:52
dad said dad guess what my house so
05:55
there you go that’s got the fun excited
05:57
to be sure if you guys alright so I do
05:58
have a message to say that it’s
06:00
pertinent to everybody so the last thing
06:03
I’ve been trying to do from my deathbed
06:04
this last week or two before the end of
06:07
the year
06:10
was basically is to figure out where are
06:14
the weaknesses in my business and how do
06:16
i fortify against his weakness and skin
06:19
and it’s not weak supply for me it was
06:21
like
06:23
sorry this is like in people may have a
06:25
couple places like we need different
06:26
people or the right people or things
06:27
like that but they’re just there’s just
06:29
holes there’s gaps in the business
06:30
things that you’re not they don’t pay
06:32
attention to you because of what of your
06:33
personality type is you don’t see you
06:34
don’t notice right so I’m trying to
06:36
identify those and then and then figure
06:37
out what those things are like where are
06:39
places that you can be destroyed right
06:41
like legally are you legally compliant
06:43
on everything are you you know are you
06:46
doing this right like this things about
06:48
that like like where are the gaps you
06:50
have in your business you could you
06:51
could literally get destroyed if you’re
06:53
not careful there’s the in the good old
06:58
Book of Mormon i’ma show you guys
06:59
another story from there but in support
07:00
there was a effect if you’ve read the
07:03
expert seekers book I talked about a guy
07:04
named captain Moroni and this was I
07:07
believe it’s actually him telling the
07:09
story I might be wrong but basically
07:12
he’s he was protecting he was protecting
07:16
the this is his city right
07:20
and most places say they have like this
07:23
where the armies are at but between like
07:24
where that all their strong guards were
07:26
out there these weaknesses and and so
07:29
captain Romo I was like hey we need to
07:31
fortify our weak spots and he said
07:35
because you know even even our
07:36
especially our enemies they know where
07:38
our weak spots are out they they know
07:39
how to destroy me to strengthen him and
07:41
so he went he started fortifying and
07:43
putting armies and people and like stuff
07:46
in place to protect their weak places
07:47
and they did that and then when the
07:51
armies came to try storm him and try to
07:53
try to get him shut down they weren’t
07:56
able to because because because they
08:02
fortified it the weaknesses and
08:04
strengthened them and so for me that’s
08:06
been our really our golf last couple
08:07
weeks to say okay where where are we
08:09
weak like where could we be in trouble
08:10
like where what things have we done
08:11
stupidly that we just didn’t pay
08:13
attention to things that we as
08:14
entrepreneurs writing so fast with
08:16
million miles a minute we don’t think
08:17
about the little thing here or the thing
08:19
there right what are the pieces were
08:20
missing where where are the holes we
08:22
need to fortify and then we’re actively
08:24
fortifying those things those pieces and
08:26
like getting the people in place with
08:27
the structure of the systems were that
08:29
legal docs are like whatever those
08:31
things are try fortify ourselves
08:34
and that’s kind of shirt you guys say I
08:37
think that is important for all of us to
08:40
look at
08:40
I don’t like credit union bank is
08:42
somewhere right around here I don’t know
08:43
where exactly it’s at so I’m gonna pay
08:46
this thing out there this week anyway so
08:48
that’s what you guys did short thing to
08:49
throw things claw times entrepreneurs we
08:52
get so obsessed with the marketing the
08:53
cell of our thing which is obviously the
08:55
most important part and we forget about
08:57
like the protection of that thing so
08:59
that’s my reputation is is to spend some
09:02
time this holiday season think you how
09:03
to protect your things you don’t ever
09:05
lose it just some things that are stupid
09:07
they lose all your business should
09:08
should not be successful is if the
09:10
market doesn’t where your product or
09:12
service like that that makes sense
09:13
all the other reasons are stupid and
09:15
they come from us not protecting
09:17
ourselves so that said protect
09:19
yourselves fortify yourselves against
09:20
those those holes those gaps and thanks
09:24
everybody and we’ll talk to you soon
09:26
would you like to see behind the scenes
09:28
of what we’re actually doing each day to
09:30
grow our company if so then go subscribe
09:32
to our free behind the scenes reality TV
09:34
show at WWF oh no hacker TV

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.