How To Get Any Sales Funnel To Convert - No Matter How Bad It Is

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

hey everyone its Russell welcome back to

00:02

the show today I’m answering a bunch of

00:04

questions related to marketing and

00:06

business and growing your funnels and

00:07

whole bunch of other cool stuff and the

00:08

question I got right now from you guys

00:10

is a conversion problem the questions

00:12

Russell myself on a won’t convert what

00:14

are the common problems that prevent

00:16

funnels you see from converting okay I’m

00:18

glad you asked us this is like so much

00:21

fun alright so if you’ll get any funnel

00:23

right there’s different pieces of it and

00:24

so part of its figure out which pieces

00:26

is right so over here you have like the

00:28

ads let’s aces Facebook and you have a

00:30

newsfeed and all your here’s your friend

00:32

there’s your mom and then Ulsan there’s

00:33

like the ad in the middle right and then

00:35

there’s other stuff here and the stuff

00:37

here and then over here you got a

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landing page I’ll put LP though here you

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have a sales page SP and this is your

00:44

funnel which is like the most important

00:49

word in marketing it’s a sales funnel

00:51

okay all right so then the question is

00:53

my cell phones weren’t not converting

00:55

one of the common problems that prevent

00:56

funnels you see from converting kit and

00:58

always comes down to one of three things

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number one it’s a problem with your hook

01:02

okay so what’s the hook the hook

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is the thing like someone’s on their

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phone right here and they’re scrolling

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through like crazy right looking at the

01:09

source and the friends and their mom and

01:10

their grandma awesome like they see your

01:11

ad and keep the hook cause I didn’t get

01:13

some stomach what was that and stops

01:15

them from scrolling grabs them and I

01:17

says I need your attention okay so your

01:19

hook so either your hook is horrible

01:20

here if nobody’s clicking in your ad

01:22

we’re hook is horrible here if nobody’s

01:23

giving you an email address

01:24

we’re hook is horrible here if nobody’s

01:26

giving your money so the first problem

01:27

is always a hook problem number two is a

01:30

story problem okay after you grab

01:33

something up their attention for five

01:34

seconds then you tell them the story

01:35

about why they should click on your ad

01:37

why they should give you their email

01:38

address why you should it’s always the

01:40

second step is a story right after you

01:41

have their attention

01:42

you tell them some story about why why

01:44

are they clicking on this ad why are

01:45

they giving an email why are they giving

01:47

you money okay it’s your story

01:49

now if you’ve read the doubt the expert

01:50

secrets book an extra secrets book I

01:52

show you a story structure I talked

01:53

about Tiffany bridge stories and a whole

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bunch of other things like that if you

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haven’t read this yet go find the story

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of the sections here on story how to

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tell your story the right way okay and

02:01

then the third is your offer if your

02:05

funnel is not converting the third

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reason why not is because your offer

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just sucks that’s why people are giving

02:10

you money that’s it it’s pretty simple

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so if your offer

02:13

sucks make a better offer if nobody’s

02:15

clicking your ad it means you’re not

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giving them enough reason like what’s

02:17

the what’s the offer why am i clicking

02:19

in your ad I got I gotta keep scrolling

02:20

through looking at cat pictures and

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weird stuff like that like why should I

02:23

stop and click on your button what’s the

02:26

offer well if you click on the bottom

02:27

assure a case study about bla bla bla

02:28

bla bla oh cool that’s a good offer I’m

02:30

gonna click on that over here and I give

02:32

me your email address I’m gonna give you

02:33

this this report and nobody gives you it

02:36

gives you anything means no one wants to

02:37

report the offers no good so change it

02:39

make maybe instead of a report I give a

02:40

video I mean I’m giving these two or

02:41

three things or maybe I gotta find

02:42

something it’s sexier right you’re

02:43

figuring out something you can make a

02:44

better offer or if they’re not giving

02:45

you money same reason the offer is no

02:47

good make a better offer okay make a

02:49

better offer people are more likely to

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actually give you money okay and so it’s

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always one of those three things the

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hook story offer now what’s important

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understand is that every page in this

02:57

process there’s a hook a story and an

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offer there’s a hook on your ad there’s

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a story in your ad there’s an offer on

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your ad okay I’m the landing page with

03:04

hook story offer on your sales page hook

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story offer everything’s happened inside

03:07

your funnel and outside your funnel

03:08

every every piece every email you get

03:10

there’s a hook a story and an offer in

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fact you want to see what works go back

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to your email go back to Gmail whatever

03:15

scroll through look at what emails you

03:16

actually clicked on and you rise that

03:18

there was a hook the subject line was a

03:19

hook like what what was it made me click

03:21

on that subject line and then open the

03:24

email and look did you click on the link

03:25

cuz there’s some story in the email and

03:27

if you clicked on then that’s that hook

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and that story an email got you there

03:30

and they look at the page did you give

03:31

them money do you give your email

03:32

address if so what was the hook sorry

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offer on that page that’s so you start

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learning what’s working is by watching

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what things you’re actually responding

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to as well so that’s my number one

03:42

feedback for people have problems with

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conversion is going back to each step in

03:45

the process looking your hook your story

03:47

and your offer

03:48

thank you so much for watching every

03:50

single week we publish new secrets just

03:51

like this so make sure you subscribe so

03:53

you don’t miss any of them and I’ll see

03:54

you on the next video

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.