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YouTube Transcript: English (auto-generated)
00:01
- For those who are just tuning in
00:02
my name is Russell Brunson and the question for today
00:03
is how do you get free traffic to the website
00:05
'cause I don’t have money to spend on ads
00:06
which I totally understand.
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Now this is kind of the caveat for all you guys.
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There’s two ways to get traffic.
00:12
There’s paid ads and then there’s free ads.
00:17
Typically most of us in business we have
00:19
either more time or more money.
00:21
So if you have more time than money you should do free ads.
00:26
Time.
00:28
If you have more money than time you should do paid ads.
00:31
And so if you’re getting started I recommend
00:32
starting with the time but always try to move
00:35
into money 'cause money gives you more leverage.
00:37
Eventually you run out of hours of the day
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and if you’re like me you got five amazing kids
00:40
at home that you don’t want to miss them growing up.
00:42
That’s number one.
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How do you get the free ads to come?
00:45
So really, the way you get free ads?
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A couple things you have to understand about
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how the internet works and how life in general works.
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So if you go pre-internet, it used to be really,
00:54
really hard for people like us who had an idea
00:55
who wanted to sell something.
00:57
Let’s say I wrote my book Expert Secrets.
00:58
I’m like this book’s amazing, I’m gonna go sell it,
01:00
I’m gonna go knock on door after door after door
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and my guess is one out of 500 doors will be like
01:04
what are you talking about.
01:05
I don’t want to be an expert.
01:06
It makes no logical sense.
01:08
So I go to the next door and this is really, really hard.
01:10
But what’s interesting, I remember this in high school.
01:12
So when I grew up in high school,
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I went to Hillcrest High School and I was a wrestler.
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What’s interesting is I was the click guy in wrestling.
01:21
Here’s all of the wrestlers and we’d hang out
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at lunch together, we’d talk together, we’d hang
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out in the hallway, in classes,
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we were our own little circle.
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And then there was the gymnasts and then there’s
01:29
the volleyball players and there was people
01:30
who played Magic the Gathering and there’s
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all these different groups that group together
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based on similar beliefs and values and likes and interests.
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And so back then, though, that’s how it worked
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so if I wanted to sell something to wrestlers
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back in the day I’d have to go to every single high school,
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where are the wrestlers at and I could go find that group
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and like, hey guys, you want to buy it?
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And then go to the next school,
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hey do you guys wanna buy it?
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And keep going to school to school to school.
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But what’s cool about the internet, the internet
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changed everything for entrepreneurs like us
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who want to sell stuff online.
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So what happened is it connected all of these,
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I’m talking about high schools right now
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but this is true everywhere
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so there’s Hillcrest High School,
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there’s Brighton High School,
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there’s Jordan High School, whatever, right?
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But the group of wrestlers in every single high school
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was now able to congregate together
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and it’s not just every wrestler
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in Boise or Utah or wherever you live
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but it’s every single wrestler from all around the world
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can all congregate together based on similar
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beliefs and values.
02:18
So think about this.
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If you go to Facebook, you go to the big fan pages,
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for me it’s wrestling, or it’s this business
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or cooking or whatever it is you’re interested in,
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there’s already all the people from around the world
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who are interested in entrepreneurship or in selling
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or in cooking or in Jane Austen for crying out loud.
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Whatever your thing is they’ve already self-congregrated
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together online and they’re hanging out in Facebook
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groups, they’re hanging out in YouTube channels
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or on different people’s email lists and things like that
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and so it’s the power of congregations.
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Now that’s, when you hear the word congregation
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I’m curious, what’s the word most of you guys
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think of when you hear the word congregation?
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So for me, the word I always hear,
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when I hear congregation I think of church
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and so this is the wrestling congregation,
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this is the gymnast congregation,
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there’s all these different congregations.
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Think about how many, what congregations you’re in,
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which groups you’re already part of
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'cause I can guarantee in your life
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you’re already in these groups of things
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you’re passionate about.
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And so you start thinking about that
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and I think about church.
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Let’s just say there’s like the Mormon congregation,
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it’s all the Mormon’s are here
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and then there’s the Seventh Day Adventists there,
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they’re all here, then there’s the Catholics
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and there’s the Buddhists and the Muslims.
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Everyone’s congregated together based
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on similar beliefs and values.
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Let’s just say I was, I found out that
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every Wednesday or every Sunday at two
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all the Mormons are congregated together
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and I’m selling a product to Mormons.
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I would come right here, I would find out exactly
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when the congregation’s happening and I would go
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and I would fish in there, I would set my hooks
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trying to grab people from that congregation.
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Same thing is true with wrestling.
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If I was selling a wrestling product I’d find
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where are all the places that all the wrestlers
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are congregating today and I’m gonna go and try
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to figure out how do I set up my business
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where I can go set a hook to try to grab people
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from that congregation, from those groups.
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And so view is the same thing.
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Say, okay, what is it I’m selling?
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That’s step number one.
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What am I selling?
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And then where’s the group of all the people
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who are gonna buy this?
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They have already self-congregated
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together, they’re somewhere.
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They’re either on Facebook, YouTube, they’re reading
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different blog posts, podcasts, all those kind of things
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and then you gotta figure out how do I get in front
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of those people?
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Now there’s like an ethical awesome way
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and then there’s an unethical scammy way.
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So here’s the scammy way.
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I’ll do a little frowny face.
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Scammy way means you come here and you start
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spamming these things.
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How many of you guys know about the spammers.
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They’re the worst.
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We all hate 'em and guess what we don’t do?
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We don’t give them money.
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So don’t do that.
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And then there’s like the happy way.
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The happy way’s coming to these groups
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and guess what, be a servant.
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Figure out how you can help people.
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If you’re in the wrestling market and all these people
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are talking about asking wrestling questions
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go and answer questions, become helpful,
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be in the community, talk about stuff,
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try to help as much as you can and become
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an actual expert in that community and
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guess what’s gonna happen?
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The more they keep seeing you in there
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the more they’re like who is that person?
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And then they can come back to your profile,
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they can come back to your pages,
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they’re gonna see your products, your services,
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and you’ll start mining people out of these
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communities and they’ll start coming after you
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but only if you treat them amazing.
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So I’m going into a new market.
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I have to figure out where’s the congregation,
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how do I serve these people at the highest level
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and give as much value as I can
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and when I do that people start getting to know my name
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they start coming, they start following me.
05:12
If you come in there as spam you’re in there
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for five minutes, nobody sees your link,
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they delete you, they ban your account
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and if anyone does actually click on your link
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they’ll think that person’s a spammer
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and they’re never gonna be with you long term.
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If you want to grow a company and build relationships
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with people it’s about finding your communities,
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going and serving, answering questions,
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that’s how you get free traffic out.
05:28
If I was gonna go and launch my Expert Secrets
05:30
book today I would go and find out where are
05:32
all of the groups of experts, of entrepreneurs,
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of sales people, of whoever I think this message
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might happen I would go in those groups.
05:39
I would never talk about this book
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but on my Facebook profile I’d probably have a picture
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of me holding the book, I might have a link
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to Russell’s business, click here to get a free book.
05:46
I’d have things around there if I was at Instagram
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I’d have a link in my bio.
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Then I’d go and I’d just serve.
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I’d find all the questions people are asking
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that I’m an expert in, I’d respond to those questions,
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I would answer them, I’d be helpful
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without trying to get something in return.
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I would just go and help and serve and by doing that
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people will come to you.
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It’s just how the world works and that’s how I start
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getting free traffic.
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There’s the long-winded version of that answer.
06:07
Thank you so much for watching.
06:08
Every single week we publish new secrets just like this
06:10
so make sure you subscribe so you don’t miss any of them
06:12
and I will see you on the next video.
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.