How To Get More Traffic To Your Website For Free

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YouTube Transcript: English (auto-generated)

00:01

  • For those who are just tuning in
    00:02
    my name is Russell Brunson and the question for today
    00:03
    is how do you get free traffic to the website
    00:05
    'cause I don’t have money to spend on ads
    00:06
    which I totally understand.
    00:07
    Now this is kind of the caveat for all you guys.
    00:11
    There’s two ways to get traffic.
    00:12
    There’s paid ads and then there’s free ads.
    00:17
    Typically most of us in business we have
    00:19
    either more time or more money.
    00:21
    So if you have more time than money you should do free ads.
    00:26
    Time.
    00:28
    If you have more money than time you should do paid ads.
    00:31
    And so if you’re getting started I recommend
    00:32
    starting with the time but always try to move
    00:35
    into money 'cause money gives you more leverage.
    00:37
    Eventually you run out of hours of the day
    00:38
    and if you’re like me you got five amazing kids
    00:40
    at home that you don’t want to miss them growing up.
    00:42
    That’s number one.
    00:43
    How do you get the free ads to come?
    00:45
    So really, the way you get free ads?
    00:48
    A couple things you have to understand about
    00:49
    how the internet works and how life in general works.
    00:52
    So if you go pre-internet, it used to be really,
    00:54
    really hard for people like us who had an idea
    00:55
    who wanted to sell something.
    00:57
    Let’s say I wrote my book Expert Secrets.
    00:58
    I’m like this book’s amazing, I’m gonna go sell it,
    01:00
    I’m gonna go knock on door after door after door
    01:02
    and my guess is one out of 500 doors will be like
    01:04
    what are you talking about.
    01:05
    I don’t want to be an expert.
    01:06
    It makes no logical sense.
    01:08
    So I go to the next door and this is really, really hard.
    01:10
    But what’s interesting, I remember this in high school.
    01:12
    So when I grew up in high school,
    01:14
    I went to Hillcrest High School and I was a wrestler.
    01:18
    What’s interesting is I was the click guy in wrestling.
    01:21
    Here’s all of the wrestlers and we’d hang out
    01:22
    at lunch together, we’d talk together, we’d hang
    01:24
    out in the hallway, in classes,
    01:25
    we were our own little circle.
    01:26
    And then there was the gymnasts and then there’s
    01:29
    the volleyball players and there was people
    01:30
    who played Magic the Gathering and there’s
    01:32
    all these different groups that group together
    01:34
    based on similar beliefs and values and likes and interests.
    01:37
    And so back then, though, that’s how it worked
    01:39
    so if I wanted to sell something to wrestlers
    01:41
    back in the day I’d have to go to every single high school,
    01:43
    where are the wrestlers at and I could go find that group
    01:45
    and like, hey guys, you want to buy it?
    01:47
    And then go to the next school,
    01:47
    hey do you guys wanna buy it?
    01:49
    And keep going to school to school to school.
    01:50
    But what’s cool about the internet, the internet
    01:52
    changed everything for entrepreneurs like us
    01:54
    who want to sell stuff online.
    01:55
    So what happened is it connected all of these,
    01:58
    I’m talking about high schools right now
    01:59
    but this is true everywhere
    02:00
    so there’s Hillcrest High School,
    02:01
    there’s Brighton High School,
    02:02
    there’s Jordan High School, whatever, right?
    02:04
    But the group of wrestlers in every single high school
    02:06
    was now able to congregate together
    02:07
    and it’s not just every wrestler
    02:10
    in Boise or Utah or wherever you live
    02:12
    but it’s every single wrestler from all around the world
    02:15
    can all congregate together based on similar
    02:17
    beliefs and values.
    02:18
    So think about this.
    02:20
    If you go to Facebook, you go to the big fan pages,
    02:21
    for me it’s wrestling, or it’s this business
    02:23
    or cooking or whatever it is you’re interested in,
    02:25
    there’s already all the people from around the world
    02:28
    who are interested in entrepreneurship or in selling
    02:31
    or in cooking or in Jane Austen for crying out loud.
    02:34
    Whatever your thing is they’ve already self-congregrated
    02:36
    together online and they’re hanging out in Facebook
    02:39
    groups, they’re hanging out in YouTube channels
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    or on different people’s email lists and things like that
    02:43
    and so it’s the power of congregations.
    02:46
    Now that’s, when you hear the word congregation
    02:50
    I’m curious, what’s the word most of you guys
    02:51
    think of when you hear the word congregation?
    02:53
    So for me, the word I always hear,
    02:55
    when I hear congregation I think of church
    02:57
    and so this is the wrestling congregation,
    03:00
    this is the gymnast congregation,
    03:02
    there’s all these different congregations.
    03:03
    Think about how many, what congregations you’re in,
    03:05
    which groups you’re already part of
    03:06
    'cause I can guarantee in your life
    03:08
    you’re already in these groups of things
    03:10
    you’re passionate about.
    03:11
    And so you start thinking about that
    03:12
    and I think about church.
    03:14
    Let’s just say there’s like the Mormon congregation,
    03:16
    it’s all the Mormon’s are here
    03:18
    and then there’s the Seventh Day Adventists there,
    03:19
    they’re all here, then there’s the Catholics
    03:21
    and there’s the Buddhists and the Muslims.
    03:23
    Everyone’s congregated together based
    03:24
    on similar beliefs and values.
    03:26
    Let’s just say I was, I found out that
    03:30
    every Wednesday or every Sunday at two
    03:34
    all the Mormons are congregated together
    03:36
    and I’m selling a product to Mormons.
    03:38
    I would come right here, I would find out exactly
    03:40
    when the congregation’s happening and I would go
    03:42
    and I would fish in there, I would set my hooks
    03:44
    trying to grab people from that congregation.
    03:46
    Same thing is true with wrestling.
    03:47
    If I was selling a wrestling product I’d find
    03:49
    where are all the places that all the wrestlers
    03:50
    are congregating today and I’m gonna go and try
    03:52
    to figure out how do I set up my business
    03:54
    where I can go set a hook to try to grab people
    03:56
    from that congregation, from those groups.
    03:58
    And so view is the same thing.
    04:00
    Say, okay, what is it I’m selling?
    04:01
    That’s step number one.
    04:02
    What am I selling?
    04:03
    And then where’s the group of all the people
    04:05
    who are gonna buy this?
    04:06
    They have already self-congregated
    04:07
    together, they’re somewhere.
    04:08
    They’re either on Facebook, YouTube, they’re reading
    04:10
    different blog posts, podcasts, all those kind of things
    04:12
    and then you gotta figure out how do I get in front
    04:13
    of those people?
    04:15
    Now there’s like an ethical awesome way
    04:17
    and then there’s an unethical scammy way.
    04:20
    So here’s the scammy way.
    04:22
    I’ll do a little frowny face.
    04:23
    Scammy way means you come here and you start
    04:24
    spamming these things.
    04:25
    How many of you guys know about the spammers.
    04:26
    They’re the worst.
    04:27
    We all hate 'em and guess what we don’t do?
    04:29
    We don’t give them money.
    04:30
    So don’t do that.
    04:32
    And then there’s like the happy way.
    04:34
    The happy way’s coming to these groups
    04:36
    and guess what, be a servant.
    04:37
    Figure out how you can help people.
    04:39
    If you’re in the wrestling market and all these people
    04:40
    are talking about asking wrestling questions
    04:42
    go and answer questions, become helpful,
    04:44
    be in the community, talk about stuff,
    04:46
    try to help as much as you can and become
    04:47
    an actual expert in that community and
    04:49
    guess what’s gonna happen?
    04:51
    The more they keep seeing you in there
    04:52
    the more they’re like who is that person?
    04:53
    And then they can come back to your profile,
    04:54
    they can come back to your pages,
    04:56
    they’re gonna see your products, your services,
    04:57
    and you’ll start mining people out of these
    04:58
    communities and they’ll start coming after you
    05:00
    but only if you treat them amazing.
    05:03
    So I’m going into a new market.
    05:04
    I have to figure out where’s the congregation,
    05:06
    how do I serve these people at the highest level
    05:07
    and give as much value as I can
    05:09
    and when I do that people start getting to know my name
    05:10
    they start coming, they start following me.
    05:12
    If you come in there as spam you’re in there
    05:14
    for five minutes, nobody sees your link,
    05:15
    they delete you, they ban your account
    05:17
    and if anyone does actually click on your link
    05:18
    they’ll think that person’s a spammer
    05:19
    and they’re never gonna be with you long term.
    05:21
    If you want to grow a company and build relationships
    05:23
    with people it’s about finding your communities,
    05:25
    going and serving, answering questions,
    05:26
    that’s how you get free traffic out.
    05:28
    If I was gonna go and launch my Expert Secrets
    05:30
    book today I would go and find out where are
    05:32
    all of the groups of experts, of entrepreneurs,
    05:35
    of sales people, of whoever I think this message
    05:37
    might happen I would go in those groups.
    05:39
    I would never talk about this book
    05:40
    but on my Facebook profile I’d probably have a picture
    05:42
    of me holding the book, I might have a link
    05:44
    to Russell’s business, click here to get a free book.
    05:46
    I’d have things around there if I was at Instagram
    05:47
    I’d have a link in my bio.
    05:49
    Then I’d go and I’d just serve.
    05:50
    I’d find all the questions people are asking
    05:52
    that I’m an expert in, I’d respond to those questions,
    05:54
    I would answer them, I’d be helpful
    05:55
    without trying to get something in return.
    05:57
    I would just go and help and serve and by doing that
    06:00
    people will come to you.
    06:01
    It’s just how the world works and that’s how I start
    06:03
    getting free traffic.
    06:04
    There’s the long-winded version of that answer.
    06:07
    Thank you so much for watching.
    06:08
    Every single week we publish new secrets just like this
    06:10
    so make sure you subscribe so you don’t miss any of them
    06:12
    and I will see you on the next video.

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.