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YouTube Transcript: English (auto-generated)
00:00
all right friends day five is finally
00:03
here can you believe it already day five
00:07
go ahead and post in the chat what
00:09
you’re most excited about for today
00:10
and get on your feet make some noise we
00:13
want to hear you all the way here
00:15
and welcome to the stage mr russell
00:19
brunson
00:21
[Music]
00:27
good morning everybody oh man i hope you
00:30
guys have uh been having an amazing day
00:32
i’m watching you guys do your homework
00:33
assignments seeing you post about it
00:34
uh it’s been so much fun to uh to watch
00:37
it and i want to congratulate you guys
00:38
we’re on day five
00:39
of five of the five day lead challenge i
00:42
don’t know about you but i don’t want
00:43
this to end this has been
00:44
so much fun how many of you guys have
00:45
enjoyed this process you’ve had a good
00:47
time you’ve learned a lot you’ve
00:48
actually done the assignments
00:49
if you have let me know in the comments
00:50
down below i want to see it blowing up i
00:52
want to see
00:52
uh all you guys um and see where you are
00:54
in the journey so
00:56
um this has been so much fun for us and
00:58
for our team to put together
00:59
and uh it’s kind of like bittersweet to
01:01
be towards the end uh but as you guys
01:02
know we’re excited because um we’ve
01:04
decided to do
01:05
um uh one funnel away live and that
01:08
starts
01:08
on monday and so um for a lot of you
01:10
guys who want to continue this journey
01:12
um we’re gonna be moving from our lead
01:13
funnel to our actually sales funnel on
01:15
monday it’s gonna be a lot of fun
01:16
uh before we get into that i wanna kind
01:17
of recap some of the stuff we’ve been
01:18
going through over the last couple days
01:20
okay
01:20
as you guys know on monday we came and
01:21
talked about the overarching strategy
01:22
here’s how you generate leads inside
01:24
your business and why you want to focus
01:25
on that
01:26
why lead generation is the lifeblood of
01:28
every single business
01:29
okay almost every business of people
01:31
call me in the consultant like our
01:32
business is struggling what’s the matter
01:33
it’s usually because they stop focusing
01:35
on lead generation stop focusing getting
01:37
new blood
01:37
into their world right so we talked
01:39
about that a lot on day number one
01:41
day number two we talked about building
01:43
out your first ever lead magnet
01:44
right taking one of your frameworks and
01:46
turning into something very tangible
01:47
then you could trade somebody in
01:49
exchange for the email address and then
01:50
we told you guys to go to one pager and
01:52
actually build it out how many has
01:53
actually built
01:54
out your very first lead magnet inside
01:55
one pager i’m curious how you guys did
01:57
that
01:57
have you guys enjoyed the process right
01:59
that tool is super cool and it’s really
02:01
really fun
02:02
um and you guys we’ve given you now four
02:04
one pages i’m giving you one more today
02:06
uh with today’s assignment and then i’ve
02:08
got uh one more bonus one i’m gonna give
02:10
you this weekend i think you’re gonna
02:10
like as well so
02:12
uh the one pager is an amazing way to
02:13
build your lead magnet right the day
02:15
number three we talked about okay now
02:16
you’ve got this lead magnet you’ve got
02:17
this thing
02:18
of value they’re gonna trade somebody in
02:19
exchange for their email address now how
02:21
do we actually facilitate that right
02:23
we do that through a funnel and through
02:24
the most basic simple funnel which is
02:26
the lead squeeze funnel right
02:27
page number one we get their their
02:29
contact information
02:30
and then step number two we give them
02:32
the lead magnet that they ordered
02:34
right and then yesterday you guys had a
02:35
chance to after the lead comes in like
02:36
you’ve got this human being
02:38
you’re now like you’ve they’ve they’ve
02:40
asked for their they’ve given you the
02:41
email address you’ve given the lead
02:43
magnet they’re all excited now you’re
02:44
like okay how do we build this
02:45
connection how do we build a
02:46
relationship
02:46
how do we do something so that they’ll
02:48
show up we want them to show up to live
02:49
event or if they want to buy a product
02:50
or a service or whatever that thing is
02:52
and yada was here yesterday and she
02:53
walked us through her six day email
02:55
sequence
02:56
right and then yesterday you guys had a
02:57
chance to actually use the software that
02:58
jim edwards built you guys to write out
03:00
your entire email sequence
03:01
and then plug it into clickfunnels time
03:02
you guys finished that assignment if you
03:04
haven’t yet you guys got to go back and
03:06
do that get it done don’t skip any step
03:08
in the process
03:09
i told you guys on day number one um
03:11
some of our most successful students
03:13
here
03:13
inside of our clickfunnels community uh
03:15
we’re brandon and caitlin poland
03:17
and uh it’s funny because they bought
03:19
the same course i think we sold over 10
03:20
000 copies of that course it was
03:22
it was a thousand dollars course and uh
03:24
it was the very first one we put
03:25
we put out when we launched click
03:26
funnels and over ten thousand people
03:28
went through it i remember it was like
03:29
the second or third funnel hiking live
03:30
they were on stage and they were
03:31
teaching
03:32
and after they got off stage um uh
03:35
brandon told the story about um
03:37
about how they came into our world they
03:38
bought the course they went through the
03:39
course and uh
03:40
they had three or four people running
03:41
like okay what was the course you bought
03:43
i wanna go through that course
03:44
and he told the name of the course and
03:45
they’re like oh we bought that course
03:47
i went through that course like you
03:48
didn’t help me the way i helped you and
03:50
brown’s like because you did it wrong
03:51
which you guys did you went through and
03:52
you listened to the entire thing
03:54
thinking that eventually you were going
03:55
to go do those actual assignments that
03:56
you got done and then you’re overwhelmed
03:57
and you didn’t want to start the very
03:58
beginning and you never did anything
03:59
he’s like the way we did it
04:01
right is we started it we pushed play we
04:03
watched it and russell said do something
04:04
we paused it
04:05
we went over and did the thing then came
04:07
back and pushed play watch the next step
04:08
and back and forth and back and forth
04:10
and back and forth
04:11
and i hope that’s the way you’ve been
04:12
doing this five-day lead challenge if
04:13
not okay when i send you guys a gift
04:14
later on this afternoon
04:16
um i hope this weekend you go back to
04:17
the very beginning and go through the
04:18
process
04:19
start on day one right watch the video
04:22
do the assignment then day two then day
04:23
three day four
04:24
and then day five and that way that time
04:26
is finished you will have a lead funnel
04:28
you have a lead magnet you’ll have
04:29
traffic
04:30
actually coming in and it’s gonna be
04:31
really really cool now today i’m excited
04:33
we’ve got a guest speaker who’s gonna be
04:34
coming um
04:35
and i’ll introduce her here in a minute
04:36
but she’s gonna be talking about traffic
04:37
generation how to get traffic and leads
04:39
into
04:40
uh into your funnels and she’s gonna
04:41
show you guys some organic free ways to
04:42
do it which is really really cool
04:44
and i’m excited to introduce her first
04:45
uh here in a minute but before i do
04:47
um i wanted to go through um the one fun
04:49
away challenge we got
04:50
so many questions yesterday i think we
04:52
had two or three thousand of you guys
04:53
signed up for it yesterday which is
04:54
exciting so first off thank you we’re
04:56
excited
04:56
monday it’s beginning okay and make sure
04:58
you start on monday you go through the
04:59
process like i was talking about right
05:01
go through like watch the assignment or
05:03
watch the video do the assignment get on
05:04
the coaching calls and go through it
05:05
that way you’ll have a chance to be
05:06
successful
05:07
but i’m going to go through really
05:08
quickly i guess cool if i kind of go
05:09
through the one funnel away challenge
05:10
again really quickly
05:11
before i bring out our guest speaker to
05:13
talk about traffic that way for any of
05:14
you guys who are on the fence
05:15
trying to figure out if it’s the right
05:16
fit for you or not that way you’ve got
05:18
all the information does that sound good
05:19
okay let’s do that i’m gonna pull my
05:20
slides with one funnel away here and uh
05:22
these are the same ones went through
05:23
yesterday i just want to kind of go
05:24
through them really quickly
05:25
so you guys know exactly uh what the
05:26
game plan is so we can pull the slides
05:28
up here on
05:28
the uh the podium that way i can seem to
05:30
be awesome
05:32
all right oh they already are it’s my
05:33
fault i need to click the button okay so
05:34
the one funnel away challenge
05:36
uh this is a program we launched two and
05:37
a half years ago we’ve had over 70
05:39
000 of you guys who’ve had a chance to
05:41
come through this in fact how many of
05:42
you guys have done one funnel away if
05:43
you’ve done it down in the comments
05:44
either in zoom or facebook or wherever
05:45
yeah
05:46
let us know if you’ve done one fun way
05:47
in the past and if you liked it if you
05:48
had an a-ha
05:50
like an experience okay we’ve had
05:52
thousands of people have finished one
05:53
funnel away challenge at the end of it
05:55
have launched the very first funnel
05:56
okay and it’s been good but um i wanted
05:58
to i wanted to
06:00
i don’t know i’m kind of a perfectionist
06:01
it’s been two and a half years i was
06:02
like i think i knew better i think i can
06:03
do it simpler i think i can shortcut
06:05
this uh this process to make it even
06:06
easier
06:07
and so um we decided this week that
06:09
we’re gonna do one funnel away
06:10
live every single day for the next 30
06:12
days not every day monday through friday
06:14
for the next uh
06:14
four weeks and take you guys through a
06:16
process and um
06:18
i’m excited cause so i’m putting
06:19
together all the curriculum and the one
06:20
pagers and everything
06:21
and i think it’s simpler it’s gonna be
06:22
easier i think a lot of you guys can get
06:24
to the end you have a funnel that’s
06:25
launched and live and it’s gonna be
06:26
awesome so
06:27
that’s kind of one funnel away
06:28
challenges like i said um it’s never
06:30
been live in the past it’s always been
06:31
kind of pre-recorded people watch it
06:32
um this time it’s gonna be live live
06:34
it’s gonna be me doing this just like i
06:35
am right now
06:36
um live for you guys and it’s gonna be
06:38
really really cool okay and um
06:39
this is a picture of me hanging from the
06:41
ceiling i just want to show that
06:42
basically just kind of show off
06:43
um because look at that i got to be uh i
06:45
could act like i was um
06:47
uh tom cruise mission impossible for one
06:49
of our ads we made so
06:50
uh the one fun way challenge is kind of
06:52
a fun challenge we always say you know
06:53
your challenge
06:54
should you choose to accept it every
06:55
single day is this and every day we give
06:57
you a challenge
06:57
you do it you complete it and you come
06:58
back next day and you kind of go through
07:00
the process
07:01
like i said the first ever live one
07:02
funnel way is starting this monday which
07:04
is why it’s important for you to sign up
07:06
today
07:06
uh before you you forget about it go get
07:08
sign up today and that way you can uh be
07:10
part of it
07:11
so your challenge should you choose to
07:12
accept it today um what i wanna do i
07:14
wanna show you guys um the actual
07:16
um like a little promotional video it’s
07:17
about a minute and a half long uh to
07:19
show you
07:20
behind the scenes what one funnel away
07:21
looks like so let’s keep that video and
07:22
watch that right now
07:23
what’s the first thing you need the
07:24
second thing the third thing pretend
07:26
like these are humans because they
07:28
are what does one funnel away mean like
07:31
what is the whole concept behind that
07:34
for everybody it’s different for some of
07:36
you guys you’re in a job you hate you’re
07:37
trying to get out of that right some of
07:39
you guys you are entrepreneurs you got a
07:40
business and maybe it’s stuck and it’s
07:41
not where you want it to be yet and some
07:43
of you guys it’s one funnel that helps
07:44
you get the bigger impact
07:47
my goal of this challenge is to help you
07:48
guys to design and architect and
07:50
understand
07:51
what that funnel is and how it’s going
07:52
to work for you specifically
07:56
leaf is the most important part involved
07:59
in all of this
08:01
i need you to believe this will work for
08:03
you for some reason people think because
08:05
it’s a funnel it’s like this magic nerdy
08:07
thing it’s like no it’s people or people
08:08
this is just a process we’re taking
08:10
somebody through
08:12
funnel is like having the best
08:13
salesperson on earth take somebody
08:15
through the process of finding exactly
08:16
what they need
08:17
the difference between what happens here
08:19
in the store and what happens here is i
08:20
don’t have to have a sales person
08:21
the funnel does the selling for you
08:24
that’s what you’re trying to create for
08:25
them
08:25
if you do that it increases the
08:27
happiness of your customer they will
08:28
increase how much money you make
08:30
every transaction which makes it a
08:31
better experience for you as well that’s
08:33
what a funnel is that’s the big secret
08:37
the way this challenge is going to work
08:38
each day there’ll be new videos unlocked
08:40
each one’s gonna be a mission after that
08:41
mission’s finished there’s gonna be some
08:43
kind of task for you to do and i need
08:44
you to do it
08:46
today’s mission we’re gonna start
08:47
getting into your offer sequencing we’re
08:49
gonna be talking about offer hacking the
08:51
power of e-covers publishing story
08:53
squeeze page
08:54
sales page oto page how to fill your
08:57
funnel build out your dream 100
08:59
traffic paid side of ads this is like
09:01
the number one rule of direct response
09:03
marketing
09:03
a confused mind always says no
09:07
average attention span of a human being
09:08
today guess how long it is
09:10
seven seconds so because of that your
09:12
website is literally blocking people
09:14
from giving you money hook story off or
09:15
hook story off going grabbing someone
09:17
and getting their attention
09:18
increase the offer you make it better
09:19
people give you money people give you
09:20
the email address people click on your
09:21
ads
09:22
that’s the magic
09:26
the one funnel away challenge was
09:28
amazing thank you russell for changing
09:30
my life and changing my business
09:31
a lot of people who get into the sake
09:33
they don’t understand the fundamentals
09:34
because of that
09:35
it’s complicated i literally feel like i
09:37
can open up any business right now
09:39
when you understand the base core
09:41
principles of direct response marketing
09:43
then funnels become really simple and
09:45
really easy
09:47
[Music]
09:49
this process will work for you it’ll
09:51
change your business it’ll change your
09:53
life but most importantly it’s going to
09:54
change lives to your customers
09:56
i’m in the two comma club
09:59
business is not about you just making
10:01
money but you’ll find very very quickly
10:02
as you go through this process the
10:03
excitement and energy and motivation
10:05
money doesn’t last long
10:06
after you start making money what will
10:07
light you up is your ability to serve
10:09
these customers
10:10
this is a dream come true man i
10:12
visualize this over and over again
10:14
did you see their lives transformed
10:16
that’s what’s gonna light you up like
10:17
that’s the key that’s
10:18
why we do all the stuff that we do and
10:20
it’s gonna be why you’re building your
10:21
company as well wow
10:22
if you spend the next 30 days put in the
10:25
time
10:25
put in the effort put in the energy i
10:27
promise you guys it’ll be worth it
10:29
at the end of this you’ll have something
10:30
really cool to show yourself show your
10:31
spouse show your friends or your family
10:33
it’ll be like the launch pad for your
10:34
entire new company
10:36
i need you to unglue from these external
10:38
things that you’re doing and just focus
10:42
it’s a lot of work for a concentrated
10:44
period of time but it’s worth it
10:47
just one funnel way and i’m excited to
10:48
help you get there during this challenge
11:00
oh everybody watch that gets me really
11:02
excited uh for the one fun away
11:04
challenge and i’m excited again
11:05
this time because it’s the first time i
11:07
will ever do this live and so i want to
11:09
make sure you guys are part of it you
11:10
participate in it
11:11
because if you do that in the next 30
11:13
days by this time in a month from now
11:15
your funnel will be done it’ll be
11:16
launched it’ll be live and it’ll be so
11:17
much fun so this is how the process
11:18
works okay number one
11:20
just like you guys have been
11:21
experiencing over this five-day uh
11:22
five-day lead challenge
11:23
every single day monday through friday
11:25
i’ll be going live okay anywhere from 30
11:27
minutes to an hour i’ll be going live
11:28
and teach you guys the overarching
11:30
strategy here’s the thing you need to
11:31
know let me pull out of your brain now
11:32
you understand this is the piece you
11:33
gotta understand
11:34
okay i give you guys that and then after
11:36
that i’m gonna give you one page just
11:38
like you guys have been doing the one
11:39
pager will give you the actual tactics
11:40
okay you understood the strategy russell
11:42
said now here’s the exact way to do it
11:44
watch him do it i can just model right
11:45
push play pause push play pause
11:47
and just do the assignment at the same
11:48
time until you’re finished okay
11:50
and as soon as that’s done or if you get
11:51
stuck and you can’t quite figure out
11:52
something
11:53
every single day we have live
11:55
implementation coaches okay
11:56
live training starts at 10 you get the
11:58
one page at about 11
11:59
and then at one o’clock this is mountain
12:01
time so two hours later east coast time
12:03
you know uh three o’clock easter eastern
12:05
time we open up for two hours where our
12:07
implementation coaches are on live
12:08
you can jump and get your questions
12:10
answered you can look they can look at
12:11
things they can fix things for you these
12:12
are the same coaches they’ve been
12:13
running ofa now
12:14
for two and a half years they understand
12:16
the system the process and they
12:18
understand this stuff as well as i do
12:19
they can take you through and make sure
12:20
that you do not get stuck
12:21
if you are stuck they get you unstuck so
12:23
you can keep on moving forward okay
12:25
and so that’s the power of it is the
12:26
strategy the tactics and also the
12:28
implementation okay
12:29
again the five-day lead challenge we had
12:31
a chance to go through this whole
12:32
process right we figured out what was
12:33
your splinter result
12:34
we pulled that out from that we built
12:35
out your actual lead magnet okay that’s
12:37
what we accomplished this week we’re
12:38
going to accomplish over the next 30
12:40
days
12:40
he’s gonna come up once here to your
12:42
core result and we’re gonna build a
12:43
funnel out of that right there
12:44
that’s what’s gonna be happening inside
12:46
of uh inside the one funnel away
12:47
challenge here’s we’re gonna build out
12:48
your actual sales funnel
12:50
we’re gonna take your frameworks right
12:52
your best frameworks to turn them into
12:53
products and upsells and down sales and
12:54
a whole bunch of other amazing things
12:56
and uh again this is one of those things
12:57
you don’t have to like think about and
12:58
work on in the future like it’ll be done
13:00
by the time the 30-day challenge is done
13:02
okay week number one we’ll focus on your
13:04
offer week number two is your funnels
13:05
week number three is the upsells in the
13:06
copy sorry
13:07
and then week number four is your
13:09
traffic um and
13:10
uh i’ll tell you about uh after today’s
13:12
session we’ve got a special guest coming
13:13
to help you on the traffic as well
13:15
and all of this to get uh be involved in
13:17
one funnel away it’s just a hundred
13:18
bucks okay
13:19
uh and the coolest thing is we also an
13:20
affiliate program we pay out 100
13:22
commission means if you sign up
13:23
you pay 100 bucks you’re in there go
13:24
sign up with your friends and you get
13:26
that hundred dollars back
13:27
um we pay 100 affiliate commission
13:28
because we just want everybody to come
13:30
through this process
13:31
okay the people who have the most
13:32
success inside click funnels are people
13:33
who go through the one funnel away
13:35
challenge we’ve documented proof of that
13:37
and so my goal is to get all of you guys
13:38
to go through this process because if
13:40
you do that
13:40
your likelihood of success is so much
13:42
higher and that’s all i really care
13:43
about so
13:44
i want you guys to be part of one
13:45
fundamentally challenge again it starts
13:46
monday we’re going live
13:47
if you haven’t yet all you gotta do is
13:48
sign up is go to onefunnelway.com and
13:50
it’s gonna be awesome okay
13:51
all right so that said um now we wanna
13:54
transition back to the five-day lead
13:55
challenge
13:56
so today this is the day where
13:59
a lot of you guys will start getting
14:00
your first leads coming into your funnel
14:01
which is exciting
14:02
you start getting traffic and getting
14:03
people to come to you and give you their
14:05
contact information okay
14:07
traffic is um it’s one of those things
14:09
that a lot of people struggle with
14:11
like my third book is you know it’s
14:12
called traffic secrets it’s all about
14:13
different ways to get traffic
14:14
and there’s so many things you can do
14:16
there’s facebook ads there’s google
14:17
there’s youtube there’s like a million
14:18
things you can do
14:19
and so when you’re designing five delete
14:20
challenge mic i want to give people
14:22
something that’s simple something that’s
14:23
actionable something they can actually
14:24
do today
14:25
okay and also something that if people
14:26
don’t have a bunch of money or maybe
14:28
they don’t have zero budget
14:29
that they could also do as well and so i
14:31
was uh thinking through this and
14:32
planning and um
14:34
when i was kind of trying to figure out
14:35
like what the best thing to do i was
14:37
talking to my friend dean graciosi
14:38
and i was like i’m trying to figure out
14:40
um you know how to figure how to teach
14:42
this challenge
14:43
and he said you know what you should do
14:44
there’s this person she’s in your
14:46
community she’s had a lot of success
14:47
and she’s one of the best teachers i’ve
14:49
ever met on teaching free traffic
14:50
strategies
14:51
and i said who is that she said rachel
14:53
miller i said i know rachel i know who
14:54
that is
14:55
so i contacted her a couple weeks ago
14:57
and we started brainstorming
14:58
and um and she’s been working super hard
15:00
behind the scenes to create
15:01
uh day number five for you guys to show
15:03
you guys how to get traffic how to get
15:04
leads
15:05
and i’m excited for you guys to meet her
15:06
um she’s a mom of six
15:08
she flew all the way out here to spend
15:10
time with you guys today super grateful
15:11
for taking time away from her family to
15:13
be with you guys
15:13
and to serve you today um she’s someone
15:15
who came into our community just like a
15:17
lot of you guys
15:18
um not knowing a lot of things and she
15:20
figured out how to do funnels how to
15:21
drive traffic
15:21
and now she’s won multiple two common
15:23
club awards and she’s uh just someone
15:25
who uh i’ve had so much fun last day or
15:27
so hanging out with her
15:28
and someone i’m so excited to introduce
15:29
you guys to so with that said let’s put
15:31
our hands together for rachel miller
15:33
yeah how’s it going
15:38
here
15:41
oh thank you i appreciate it have fun on
15:42
stage okay hey guys
15:44
i love organic traffic and i love
15:47
organic traffic because i remember
15:49
when i was a mom and i was beginning my
15:52
first
15:53
funnel and guys i didn’t have two dimes
15:56
to my name not
15:57
not too not true i did have a little bit
15:59
of a savings account but i didn’t want
16:00
to touch that
16:01
i still wanted to pay for my kids like
16:04
lessons for their school etc
16:06
and i wanted to grow my business so i
16:10
didn’t want to spend
16:10
my savings on ads i wanted to
16:14
do it for free and it was so fun to see
16:17
my first funnel and it was an e-commerce
16:20
funnel and it was so much fun to see the
16:22
traffic drive into that funnel without
16:24
me having to pay for it
16:26
and that meant that my profits were
16:28
higher and that’s what i want for each
16:30
and every one of you
16:31
i want all of you to be able right now
16:33
to get
16:34
leads to your funnel today without
16:38
having to pay for them so if that’s
16:40
something that any of you are interested
16:42
in
16:42
give us a high fives in the the chat let
16:44
us know that that’s something
16:46
you’re looking for as well and we’re
16:48
gonna get started there’s gonna be
16:50
three primary places that you go
16:53
to drive your traffic three primary
16:56
places
16:58
i’m gonna draw them out here because i’m
16:59
a doodler
17:01
if you’ve been following me for any time
17:02
or know who i am you know i’m a doodler
17:04
there’s three primary places that people
17:07
go
17:07
to collect leads
17:10
and to drive traffic the first one is
17:13
your personal
17:14
profile every single one of you are on
17:18
facebook my guess and you have a
17:20
personal profile
17:21
the reality is guys every one of you
17:24
you might be saying wait a second i
17:26
don’t have anyone on my personal profile
17:28
that’s interested in my topic so i can’t
17:31
actually put my offer
17:33
in front of them and have it convert
17:35
because they’re not my dream customers
17:38
that’s true maybe but every single one
17:41
of your people they know one of your
17:44
perfect customers
17:45
okay they know that have you guys heard
17:48
of like that’s like
17:49
two 3.6 degrees of separation
17:52
well that was before internet with the
17:55
internet
17:55
facebook has done like research and
17:58
everyone is 1.7
18:00
people away from a connection 1.7
18:04
what that means is every single one of
18:06
your
18:07
people in your current network they
18:09
already know
18:11
your perfect customer they already know
18:14
who would best accept and use your lead
18:17
magnet
18:18
so you already have the network in front
18:21
of you
18:21
you already have people waiting okay so
18:23
first off you have your personal profile
18:25
okay every single one of us have profile
18:28
facebook limits us though
18:30
when we use our profile we can’t use it
18:32
primarily for commercial purposes
18:35
um so that means we aren’t really
18:36
supposed to be selling too much from it
18:37
we’ll get
18:38
kind of blocked or put in jail if we
18:40
sell too much um
18:41
we are limited to 5 000 friends
18:45
so it’s not scalable and if anyone knows
18:48
me and knows like my history
18:50
you know that i love building organic
18:52
traffic
18:53
i don’t want to stop at 5 000 people
18:56
hearing about me
18:57
hearing about my websites and my
18:59
products i want my products to go to
19:01
hundreds of thousands
19:03
to millions right so i don’t want to be
19:05
capped by 5000
19:07
but this is where you start if you’ve
19:09
never
19:10
run started a facebook page you don’t
19:12
have a group you have nothing
19:13
you can still get leads to your um
19:17
offer right now okay using your personal
19:19
profile
19:20
next one is a group a group is something
19:23
that you’re going to want to join you’re
19:25
going to want to join groups on facebook
19:27
and that you just go to the upper left
19:30
bar on your desktop and facebook up at
19:31
the top
19:32
and you type into the groups up there
19:34
you type in
19:35
what your niche topic is so if you’re
19:37
into like potato guns
19:39
you type in potato not guns guys don’t
19:42
do guns
19:42
um but you would type in what it is that
19:45
your niche
19:46
is you would type that in to the search
19:48
bar
19:49
not guns there that’s a band category on
19:51
facebook i don’t know why i went there
19:54
but my point is guys you’re going to
19:55
want to use that search bar type in
19:58
what your niche phrase is so if you’re a
20:01
cat’s audience you would type in cats
20:03
if you sell pool parts you would type in
20:06
pools right and pool parts
20:07
you would type in your niche and then
20:09
you can find groups
20:11
to join you’re going to want to join
20:13
those groups
20:15
you can use other people’s groups to
20:18
grow your leads and still be a good
20:21
guest so you’re not there necessarily to
20:24
poach if you come in
20:25
we’ll talk about that in a second i’ll
20:26
talk to you a second about that you can
20:28
use
20:28
other people’s groups to attract leads
20:31
but you can also grow your own
20:33
facebook group and i’m gonna show those
20:35
of you who
20:36
already have a facebook group already
20:38
the different ways
20:39
that you can bring leads into your
20:41
facebook group
20:42
um using um the group that you have and
20:45
lastly we have a facebook page
20:48
every single business needs to have a
20:50
facebook page
20:51
that’s how you act like an adult
20:53
business on facebook
20:54
so if you don’t have a page yet well
20:56
inside one funnel away i’m gonna show
20:58
you how to build one okay and how to
21:00
build it the right way so you’re set up
21:01
for
21:02
traffic um that’s coming for you guys uh
21:05
but yes
21:05
so if you don’t have one sign up for one
21:07
funnel away because we’re gonna show you
21:09
how to create it
21:09
if you already have one i’m gonna show
21:12
you the different places
21:13
to to grow okay so first thing you’re
21:15
going to want to do
21:16
if you have a personal profile which you
21:18
all should have is you’re going to want
21:20
to have
21:21
um set it up set it up
21:24
for trust
21:28
what do i mean by that what are those
21:31
things
21:32
russell talks about this as the
21:34
attractive character right
21:35
what are those things about you yeah
21:38
yada talked about this yesterday
21:39
about you’re going to tell your story in
21:41
a way that brings people to you right
21:44
what are those things that you have in
21:47
common
21:47
with your audience what are those things
21:50
that you have in common with your
21:51
audience
21:52
the perfect person for you the perfect
21:54
customer
21:55
what are those things you have in common
21:57
with them set that up on
21:59
to your profile as trust factors so your
22:01
profile because it’s personal
22:03
has those things on there that attracts
22:05
your perfect person
22:06
for me guys i’m a marketing mom i love
22:09
geeking out about business but i also
22:11
i best help moms and other parents
22:14
um grow their audiences and grow their
22:16
businesses so for me
22:18
i have my kids on there because i know
22:21
that’s going to tell my perfect person
22:23
when they’re snooping on me
22:25
that wait a second she’s just like me if
22:27
she can do this
22:28
with six kids and they’re all like crazy
22:30
and
22:31
whatever i can do this too so set it up
22:34
with trust factors
22:35
then after that you’re gonna want to
22:37
post
22:38
a sifting question
22:44
post a sifting question now inside of
22:47
one pager
22:48
we’ve given you sifting questions and
22:51
i’ve given you
22:52
three days worth of sifting questions
22:54
i’ve got day
22:55
one where you help them self-identify
22:58
i’ve got day two
22:59
where you tease the fact that you have
23:02
an offer for them you’ve got a journey
23:04
that they’re gonna go on
23:05
and then day three where you literally
23:07
say hey guys um
23:08
i just made this lead magnet you all
23:10
want it you can literally
23:12
sell or get people onto your list with
23:15
your personal profile
23:16
alone but like i said guys you’re capped
23:20
you’re capped by five thousand and
23:22
frankly i would not have had
23:23
my two comma club award if i kept at a
23:26
five thousand person cap
23:28
i know i meant for more right so i want
23:30
you to
23:31
use your personal profile but also move
23:34
through this journey
23:35
this last one is your cups i’m most
23:37
tripped okay last one is friend list
23:44
now facebook makes it really easy for us
23:48
to segment our audiences what do i mean
23:51
by that
23:51
we can go into facebook and we can
23:54
collect
23:55
people that are friends with us into
23:57
different buckets
23:58
i strongly suggest that all of you right
24:00
now
24:01
when you post your sifting question
24:03
you’re gonna see
24:04
people that reply to you and people in
24:07
your audience that reply to you the
24:08
people that you’re
24:09
already friends with reply to you
24:11
they’re gonna reply with like
24:13
are you a marketer and they’re gonna say
24:14
yes i’m a marketer or no i’m not but my
24:16
cousin fred is they’re going to give you
24:19
comments you’re going to go through
24:21
those comments and you’re going to add
24:23
the people
24:23
that are already telling you they’re
24:25
your dream customer
24:26
in to a friend list that allows you
24:30
to target content to them without a page
24:33
without um getting them onto an email
24:35
list yet you’re gonna
24:36
nurture that audience separately okay so
24:39
you’re going to set up this with your
24:40
personal profile that’s personal profile
24:44
now we also have methods to use a
24:46
facebook group
24:48
and if you’re like okay rachel you just
24:49
went like really rest
24:52
y’all know i talk fast um i want you to
24:54
know we walk through a step by step of
24:57
how to do this
24:58
inside of one pager i give you
25:00
screenshots if you’re one of those
25:01
people who just like looking at the
25:03
pictures and clicking on the buttons
25:04
i give you a 20 minute video that walks
25:06
through here’s how you do it follow
25:08
along with my
25:09
mouse and my cursor so you know where
25:11
everything is it’s inside one pager
25:13
so okay so you have your profile you’re
25:15
gonna take these three different steps
25:16
when you leave today guys this takes all
25:18
of about i don’t know five ten minutes
25:21
you could literally begin putting your
25:23
offer in front of your perfect people
25:25
in five minutes time how many of you
25:28
have five minutes to spare this
25:29
afternoon
25:30
and you’re going to pinky swear with me
25:32
that you’re going to
25:33
put your offer out to the world your
25:36
offer is not meant
25:37
your gift your knowledge that you’re
25:39
giving to the world is not meant for you
25:41
to hoard
25:42
and hold on to you’re meant to make a
25:44
difference
25:45
and that happens when you put it out
25:47
there and you say hey would you like to
25:49
get my lead list my lead magnet that’s
25:52
going to help you fix these 15
25:54
15 steps whatever okay um so you’ve got
25:56
your group
25:57
next one is groups now we’ve got two
26:00
different things in groups
26:02
got other people’s groups and you’ve got
26:04
your own groups
26:06
in other people’s groups i want you to
26:08
be the best
26:09
guest this
26:13
means that you’re there to build up
26:16
the group that you’re in you’re not
26:18
there
26:19
to promote yourself you’re there to
26:22
build
26:22
relationships you’re there to build
26:26
people
26:26
into your friend list and then
26:29
from your friend list you’re going to pm
26:32
them
26:34
and then get them into your email
26:40
your job in a facebook group that is not
26:43
your own
26:44
is to engage with your perfect customer
26:46
your dream customer
26:48
so that you get into their mindset so
26:50
that you can answer their questions so
26:52
that they come to you as an
26:53
expert but you’re not there to poach
26:56
you’re going to be there to be the best
26:58
guest
26:59
and i told you how you find facebook
27:01
groups you go up to the the corner up at
27:02
the top
27:03
and you type in your niche phrase and
27:05
that’s how you are able to find your
27:06
facebook group
27:08
be the best guest i also want you to
27:10
focus
27:11
on reply chains
27:16
okay reply chains comment chain some
27:18
people call them comment ladders
27:20
this is when you have a question that
27:23
you ask inside the facebook group
27:24
those sifting questions that i give you
27:27
inside one pager
27:28
you ask your question someone replies
27:31
you reply back
27:32
you reply back open-ended questions you
27:34
get this back and forth
27:36
interaction with someone what happens
27:38
when you do this
27:40
facebook sees that there’s all this
27:42
interaction happening with you
27:44
so facebook drives other people in that
27:47
group
27:48
to see this back and forth dialogue
27:50
because facebook wants people talking
27:52
facebook wants people staying on the
27:54
platform facebook wants people to feel
27:56
connected and not alone
27:58
to get to do okay next up you also have
28:01
your own facebook group so if you have a
28:03
facebook group right now
28:05
there’s four ways that you can drive
28:07
traffic with it
28:08
and i’m just going to cover them up here
28:10
it’s going to be your cover your
28:11
description
28:13
your announcement post and the welcome
28:16
questions
28:19
there’s four ways to grow your own
28:22
your lead magnet in your own facebook
28:25
group
28:26
you can put a cover up there if you go
28:28
right now to my facebook group it’s
28:30
called grow your audience
28:31
you can see at the top i have a lead
28:33
magnet up there a lead magnet that i
28:35
built
28:35
using click funnels a lead magnet that
28:38
i’m using
28:38
every single day to add people to my
28:41
list
28:41
hundreds of people without any ads you
28:44
guys could do the same exact thing and
28:46
it’s
28:46
passive you set this up once and it runs
28:49
for you for like until you turn it off
28:52
change your cover so you’ve got your
28:53
cover your group description
28:55
you’ve got an announcement post and
28:57
you’ve got welcome questions
28:59
now if you are like i don’t know what to
29:01
do i don’t know where an
29:03
announcement post is i don’t know what
29:04
to do with a welcome question
29:06
could someone just give me welcome
29:08
questions i could copy
29:10
because i don’t want to have to think
29:12
about what i’m going to write and say
29:14
guys i’ve got all of that for you inside
29:16
of one pager
29:17
so we’ve got that for you and then
29:19
lastly you get to grow
29:21
your audience grow your leads using your
29:24
page
29:25
and just like before we’ve got cover
29:27
description post we’ve got
29:29
cover description and announcement post
29:32
that’s when you pin a post into your
29:35
page
29:36
we also have comment
29:40
and responders
29:45
now a lot of you are probably thinking
29:47
oh my word this
29:48
sounds complicated i’m going to have to
29:50
comment back and forth
29:52
i don’t know how to set this up guys all
29:55
it is
29:56
is you post a question onto your
29:58
facebook page
29:59
hey i just discovered the secret hack to
30:02
…
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