How to Get Organic Traffic to Your Funnel - 5 Day Lead Challenge - Day 5

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YouTube Transcript: English (auto-generated)

00:00

all right friends day five is finally

00:03

here can you believe it already day five

00:07

go ahead and post in the chat what

00:09

you’re most excited about for today

00:10

and get on your feet make some noise we

00:13

want to hear you all the way here

00:15

and welcome to the stage mr russell

00:19

brunson

00:21

[Music]

00:27

good morning everybody oh man i hope you

00:30

guys have uh been having an amazing day

00:32

i’m watching you guys do your homework

00:33

assignments seeing you post about it

00:34

uh it’s been so much fun to uh to watch

00:37

it and i want to congratulate you guys

00:38

we’re on day five

00:39

of five of the five day lead challenge i

00:42

don’t know about you but i don’t want

00:43

this to end this has been

00:44

so much fun how many of you guys have

00:45

enjoyed this process you’ve had a good

00:47

time you’ve learned a lot you’ve

00:48

actually done the assignments

00:49

if you have let me know in the comments

00:50

down below i want to see it blowing up i

00:52

want to see

00:52

uh all you guys um and see where you are

00:54

in the journey so

00:56

um this has been so much fun for us and

00:58

for our team to put together

00:59

and uh it’s kind of like bittersweet to

01:01

be towards the end uh but as you guys

01:02

know we’re excited because um we’ve

01:04

decided to do

01:05

um uh one funnel away live and that

01:08

starts

01:08

on monday and so um for a lot of you

01:10

guys who want to continue this journey

01:12

um we’re gonna be moving from our lead

01:13

funnel to our actually sales funnel on

01:15

monday it’s gonna be a lot of fun

01:16

uh before we get into that i wanna kind

01:17

of recap some of the stuff we’ve been

01:18

going through over the last couple days

01:20

okay

01:20

as you guys know on monday we came and

01:21

talked about the overarching strategy

01:22

here’s how you generate leads inside

01:24

your business and why you want to focus

01:25

on that

01:26

why lead generation is the lifeblood of

01:28

every single business

01:29

okay almost every business of people

01:31

call me in the consultant like our

01:32

business is struggling what’s the matter

01:33

it’s usually because they stop focusing

01:35

on lead generation stop focusing getting

01:37

new blood

01:37

into their world right so we talked

01:39

about that a lot on day number one

01:41

day number two we talked about building

01:43

out your first ever lead magnet

01:44

right taking one of your frameworks and

01:46

turning into something very tangible

01:47

then you could trade somebody in

01:49

exchange for the email address and then

01:50

we told you guys to go to one pager and

01:52

actually build it out how many has

01:53

actually built

01:54

out your very first lead magnet inside

01:55

one pager i’m curious how you guys did

01:57

that

01:57

have you guys enjoyed the process right

01:59

that tool is super cool and it’s really

02:01

really fun

02:02

um and you guys we’ve given you now four

02:04

one pages i’m giving you one more today

02:06

uh with today’s assignment and then i’ve

02:08

got uh one more bonus one i’m gonna give

02:10

you this weekend i think you’re gonna

02:10

like as well so

02:12

uh the one pager is an amazing way to

02:13

build your lead magnet right the day

02:15

number three we talked about okay now

02:16

you’ve got this lead magnet you’ve got

02:17

this thing

02:18

of value they’re gonna trade somebody in

02:19

exchange for their email address now how

02:21

do we actually facilitate that right

02:23

we do that through a funnel and through

02:24

the most basic simple funnel which is

02:26

the lead squeeze funnel right

02:27

page number one we get their their

02:29

contact information

02:30

and then step number two we give them

02:32

the lead magnet that they ordered

02:34

right and then yesterday you guys had a

02:35

chance to after the lead comes in like

02:36

you’ve got this human being

02:38

you’re now like you’ve they’ve they’ve

02:40

asked for their they’ve given you the

02:41

email address you’ve given the lead

02:43

magnet they’re all excited now you’re

02:44

like okay how do we build this

02:45

connection how do we build a

02:46

relationship

02:46

how do we do something so that they’ll

02:48

show up we want them to show up to live

02:49

event or if they want to buy a product

02:50

or a service or whatever that thing is

02:52

and yada was here yesterday and she

02:53

walked us through her six day email

02:55

sequence

02:56

right and then yesterday you guys had a

02:57

chance to actually use the software that

02:58

jim edwards built you guys to write out

03:00

your entire email sequence

03:01

and then plug it into clickfunnels time

03:02

you guys finished that assignment if you

03:04

haven’t yet you guys got to go back and

03:06

do that get it done don’t skip any step

03:08

in the process

03:09

i told you guys on day number one um

03:11

some of our most successful students

03:13

here

03:13

inside of our clickfunnels community uh

03:15

we’re brandon and caitlin poland

03:17

and uh it’s funny because they bought

03:19

the same course i think we sold over 10

03:20

000 copies of that course it was

03:22

it was a thousand dollars course and uh

03:24

it was the very first one we put

03:25

we put out when we launched click

03:26

funnels and over ten thousand people

03:28

went through it i remember it was like

03:29

the second or third funnel hiking live

03:30

they were on stage and they were

03:31

teaching

03:32

and after they got off stage um uh

03:35

brandon told the story about um

03:37

about how they came into our world they

03:38

bought the course they went through the

03:39

course and uh

03:40

they had three or four people running

03:41

like okay what was the course you bought

03:43

i wanna go through that course

03:44

and he told the name of the course and

03:45

they’re like oh we bought that course

03:47

i went through that course like you

03:48

didn’t help me the way i helped you and

03:50

brown’s like because you did it wrong

03:51

which you guys did you went through and

03:52

you listened to the entire thing

03:54

thinking that eventually you were going

03:55

to go do those actual assignments that

03:56

you got done and then you’re overwhelmed

03:57

and you didn’t want to start the very

03:58

beginning and you never did anything

03:59

he’s like the way we did it

04:01

right is we started it we pushed play we

04:03

watched it and russell said do something

04:04

we paused it

04:05

we went over and did the thing then came

04:07

back and pushed play watch the next step

04:08

and back and forth and back and forth

04:10

and back and forth

04:11

and i hope that’s the way you’ve been

04:12

doing this five-day lead challenge if

04:13

not okay when i send you guys a gift

04:14

later on this afternoon

04:16

um i hope this weekend you go back to

04:17

the very beginning and go through the

04:18

process

04:19

start on day one right watch the video

04:22

do the assignment then day two then day

04:23

three day four

04:24

and then day five and that way that time

04:26

is finished you will have a lead funnel

04:28

you have a lead magnet you’ll have

04:29

traffic

04:30

actually coming in and it’s gonna be

04:31

really really cool now today i’m excited

04:33

we’ve got a guest speaker who’s gonna be

04:34

coming um

04:35

and i’ll introduce her here in a minute

04:36

but she’s gonna be talking about traffic

04:37

generation how to get traffic and leads

04:39

into

04:40

uh into your funnels and she’s gonna

04:41

show you guys some organic free ways to

04:42

do it which is really really cool

04:44

and i’m excited to introduce her first

04:45

uh here in a minute but before i do

04:47

um i wanted to go through um the one fun

04:49

away challenge we got

04:50

so many questions yesterday i think we

04:52

had two or three thousand of you guys

04:53

signed up for it yesterday which is

04:54

exciting so first off thank you we’re

04:56

excited

04:56

monday it’s beginning okay and make sure

04:58

you start on monday you go through the

04:59

process like i was talking about right

05:01

go through like watch the assignment or

05:03

watch the video do the assignment get on

05:04

the coaching calls and go through it

05:05

that way you’ll have a chance to be

05:06

successful

05:07

but i’m going to go through really

05:08

quickly i guess cool if i kind of go

05:09

through the one funnel away challenge

05:10

again really quickly

05:11

before i bring out our guest speaker to

05:13

talk about traffic that way for any of

05:14

you guys who are on the fence

05:15

trying to figure out if it’s the right

05:16

fit for you or not that way you’ve got

05:18

all the information does that sound good

05:19

okay let’s do that i’m gonna pull my

05:20

slides with one funnel away here and uh

05:22

these are the same ones went through

05:23

yesterday i just want to kind of go

05:24

through them really quickly

05:25

so you guys know exactly uh what the

05:26

game plan is so we can pull the slides

05:28

up here on

05:28

the uh the podium that way i can seem to

05:30

be awesome

05:32

all right oh they already are it’s my

05:33

fault i need to click the button okay so

05:34

the one funnel away challenge

05:36

uh this is a program we launched two and

05:37

a half years ago we’ve had over 70

05:39

000 of you guys who’ve had a chance to

05:41

come through this in fact how many of

05:42

you guys have done one funnel away if

05:43

you’ve done it down in the comments

05:44

either in zoom or facebook or wherever

05:45

yeah

05:46

let us know if you’ve done one fun way

05:47

in the past and if you liked it if you

05:48

had an a-ha

05:50

like an experience okay we’ve had

05:52

thousands of people have finished one

05:53

funnel away challenge at the end of it

05:55

have launched the very first funnel

05:56

okay and it’s been good but um i wanted

05:58

to i wanted to

06:00

i don’t know i’m kind of a perfectionist

06:01

it’s been two and a half years i was

06:02

like i think i knew better i think i can

06:03

do it simpler i think i can shortcut

06:05

this uh this process to make it even

06:06

easier

06:07

and so um we decided this week that

06:09

we’re gonna do one funnel away

06:10

live every single day for the next 30

06:12

days not every day monday through friday

06:14

for the next uh

06:14

four weeks and take you guys through a

06:16

process and um

06:18

i’m excited cause so i’m putting

06:19

together all the curriculum and the one

06:20

pagers and everything

06:21

and i think it’s simpler it’s gonna be

06:22

easier i think a lot of you guys can get

06:24

to the end you have a funnel that’s

06:25

launched and live and it’s gonna be

06:26

awesome so

06:27

that’s kind of one funnel away

06:28

challenges like i said um it’s never

06:30

been live in the past it’s always been

06:31

kind of pre-recorded people watch it

06:32

um this time it’s gonna be live live

06:34

it’s gonna be me doing this just like i

06:35

am right now

06:36

um live for you guys and it’s gonna be

06:38

really really cool okay and um

06:39

this is a picture of me hanging from the

06:41

ceiling i just want to show that

06:42

basically just kind of show off

06:43

um because look at that i got to be uh i

06:45

could act like i was um

06:47

uh tom cruise mission impossible for one

06:49

of our ads we made so

06:50

uh the one fun way challenge is kind of

06:52

a fun challenge we always say you know

06:53

your challenge

06:54

should you choose to accept it every

06:55

single day is this and every day we give

06:57

you a challenge

06:57

you do it you complete it and you come

06:58

back next day and you kind of go through

07:00

the process

07:01

like i said the first ever live one

07:02

funnel way is starting this monday which

07:04

is why it’s important for you to sign up

07:06

today

07:06

uh before you you forget about it go get

07:08

sign up today and that way you can uh be

07:10

part of it

07:11

so your challenge should you choose to

07:12

accept it today um what i wanna do i

07:14

wanna show you guys um the actual

07:16

um like a little promotional video it’s

07:17

about a minute and a half long uh to

07:19

show you

07:20

behind the scenes what one funnel away

07:21

looks like so let’s keep that video and

07:22

watch that right now

07:23

what’s the first thing you need the

07:24

second thing the third thing pretend

07:26

like these are humans because they

07:28

are what does one funnel away mean like

07:31

what is the whole concept behind that

07:34

for everybody it’s different for some of

07:36

you guys you’re in a job you hate you’re

07:37

trying to get out of that right some of

07:39

you guys you are entrepreneurs you got a

07:40

business and maybe it’s stuck and it’s

07:41

not where you want it to be yet and some

07:43

of you guys it’s one funnel that helps

07:44

you get the bigger impact

07:47

my goal of this challenge is to help you

07:48

guys to design and architect and

07:50

understand

07:51

what that funnel is and how it’s going

07:52

to work for you specifically

07:56

leaf is the most important part involved

07:59

in all of this

08:01

i need you to believe this will work for

08:03

you for some reason people think because

08:05

it’s a funnel it’s like this magic nerdy

08:07

thing it’s like no it’s people or people

08:08

this is just a process we’re taking

08:10

somebody through

08:12

funnel is like having the best

08:13

salesperson on earth take somebody

08:15

through the process of finding exactly

08:16

what they need

08:17

the difference between what happens here

08:19

in the store and what happens here is i

08:20

don’t have to have a sales person

08:21

the funnel does the selling for you

08:24

that’s what you’re trying to create for

08:25

them

08:25

if you do that it increases the

08:27

happiness of your customer they will

08:28

increase how much money you make

08:30

every transaction which makes it a

08:31

better experience for you as well that’s

08:33

what a funnel is that’s the big secret

08:37

the way this challenge is going to work

08:38

each day there’ll be new videos unlocked

08:40

each one’s gonna be a mission after that

08:41

mission’s finished there’s gonna be some

08:43

kind of task for you to do and i need

08:44

you to do it

08:46

today’s mission we’re gonna start

08:47

getting into your offer sequencing we’re

08:49

gonna be talking about offer hacking the

08:51

power of e-covers publishing story

08:53

squeeze page

08:54

sales page oto page how to fill your

08:57

funnel build out your dream 100

08:59

traffic paid side of ads this is like

09:01

the number one rule of direct response

09:03

marketing

09:03

a confused mind always says no

09:07

average attention span of a human being

09:08

today guess how long it is

09:10

seven seconds so because of that your

09:12

website is literally blocking people

09:14

from giving you money hook story off or

09:15

hook story off going grabbing someone

09:17

and getting their attention

09:18

increase the offer you make it better

09:19

people give you money people give you

09:20

the email address people click on your

09:21

ads

09:22

that’s the magic

09:26

the one funnel away challenge was

09:28

amazing thank you russell for changing

09:30

my life and changing my business

09:31

a lot of people who get into the sake

09:33

they don’t understand the fundamentals

09:34

because of that

09:35

it’s complicated i literally feel like i

09:37

can open up any business right now

09:39

when you understand the base core

09:41

principles of direct response marketing

09:43

then funnels become really simple and

09:45

really easy

09:47

[Music]

09:49

this process will work for you it’ll

09:51

change your business it’ll change your

09:53

life but most importantly it’s going to

09:54

change lives to your customers

09:56

i’m in the two comma club

09:59

business is not about you just making

10:01

money but you’ll find very very quickly

10:02

as you go through this process the

10:03

excitement and energy and motivation

10:05

money doesn’t last long

10:06

after you start making money what will

10:07

light you up is your ability to serve

10:09

these customers

10:10

this is a dream come true man i

10:12

visualize this over and over again

10:14

did you see their lives transformed

10:16

that’s what’s gonna light you up like

10:17

that’s the key that’s

10:18

why we do all the stuff that we do and

10:20

it’s gonna be why you’re building your

10:21

company as well wow

10:22

if you spend the next 30 days put in the

10:25

time

10:25

put in the effort put in the energy i

10:27

promise you guys it’ll be worth it

10:29

at the end of this you’ll have something

10:30

really cool to show yourself show your

10:31

spouse show your friends or your family

10:33

it’ll be like the launch pad for your

10:34

entire new company

10:36

i need you to unglue from these external

10:38

things that you’re doing and just focus

10:42

it’s a lot of work for a concentrated

10:44

period of time but it’s worth it

10:47

just one funnel way and i’m excited to

10:48

help you get there during this challenge

11:00

oh everybody watch that gets me really

11:02

excited uh for the one fun away

11:04

challenge and i’m excited again

11:05

this time because it’s the first time i

11:07

will ever do this live and so i want to

11:09

make sure you guys are part of it you

11:10

participate in it

11:11

because if you do that in the next 30

11:13

days by this time in a month from now

11:15

your funnel will be done it’ll be

11:16

launched it’ll be live and it’ll be so

11:17

much fun so this is how the process

11:18

works okay number one

11:20

just like you guys have been

11:21

experiencing over this five-day uh

11:22

five-day lead challenge

11:23

every single day monday through friday

11:25

i’ll be going live okay anywhere from 30

11:27

minutes to an hour i’ll be going live

11:28

and teach you guys the overarching

11:30

strategy here’s the thing you need to

11:31

know let me pull out of your brain now

11:32

you understand this is the piece you

11:33

gotta understand

11:34

okay i give you guys that and then after

11:36

that i’m gonna give you one page just

11:38

like you guys have been doing the one

11:39

pager will give you the actual tactics

11:40

okay you understood the strategy russell

11:42

said now here’s the exact way to do it

11:44

watch him do it i can just model right

11:45

push play pause push play pause

11:47

and just do the assignment at the same

11:48

time until you’re finished okay

11:50

and as soon as that’s done or if you get

11:51

stuck and you can’t quite figure out

11:52

something

11:53

every single day we have live

11:55

implementation coaches okay

11:56

live training starts at 10 you get the

11:58

one page at about 11

11:59

and then at one o’clock this is mountain

12:01

time so two hours later east coast time

12:03

you know uh three o’clock easter eastern

12:05

time we open up for two hours where our

12:07

implementation coaches are on live

12:08

you can jump and get your questions

12:10

answered you can look they can look at

12:11

things they can fix things for you these

12:12

are the same coaches they’ve been

12:13

running ofa now

12:14

for two and a half years they understand

12:16

the system the process and they

12:18

understand this stuff as well as i do

12:19

they can take you through and make sure

12:20

that you do not get stuck

12:21

if you are stuck they get you unstuck so

12:23

you can keep on moving forward okay

12:25

and so that’s the power of it is the

12:26

strategy the tactics and also the

12:28

implementation okay

12:29

again the five-day lead challenge we had

12:31

a chance to go through this whole

12:32

process right we figured out what was

12:33

your splinter result

12:34

we pulled that out from that we built

12:35

out your actual lead magnet okay that’s

12:37

what we accomplished this week we’re

12:38

going to accomplish over the next 30

12:40

days

12:40

he’s gonna come up once here to your

12:42

core result and we’re gonna build a

12:43

funnel out of that right there

12:44

that’s what’s gonna be happening inside

12:46

of uh inside the one funnel away

12:47

challenge here’s we’re gonna build out

12:48

your actual sales funnel

12:50

we’re gonna take your frameworks right

12:52

your best frameworks to turn them into

12:53

products and upsells and down sales and

12:54

a whole bunch of other amazing things

12:56

and uh again this is one of those things

12:57

you don’t have to like think about and

12:58

work on in the future like it’ll be done

13:00

by the time the 30-day challenge is done

13:02

okay week number one we’ll focus on your

13:04

offer week number two is your funnels

13:05

week number three is the upsells in the

13:06

copy sorry

13:07

and then week number four is your

13:09

traffic um and

13:10

uh i’ll tell you about uh after today’s

13:12

session we’ve got a special guest coming

13:13

to help you on the traffic as well

13:15

and all of this to get uh be involved in

13:17

one funnel away it’s just a hundred

13:18

bucks okay

13:19

uh and the coolest thing is we also an

13:20

affiliate program we pay out 100

13:22

commission means if you sign up

13:23

you pay 100 bucks you’re in there go

13:24

sign up with your friends and you get

13:26

that hundred dollars back

13:27

um we pay 100 affiliate commission

13:28

because we just want everybody to come

13:30

through this process

13:31

okay the people who have the most

13:32

success inside click funnels are people

13:33

who go through the one funnel away

13:35

challenge we’ve documented proof of that

13:37

and so my goal is to get all of you guys

13:38

to go through this process because if

13:40

you do that

13:40

your likelihood of success is so much

13:42

higher and that’s all i really care

13:43

about so

13:44

i want you guys to be part of one

13:45

fundamentally challenge again it starts

13:46

monday we’re going live

13:47

if you haven’t yet all you gotta do is

13:48

sign up is go to onefunnelway.com and

13:50

it’s gonna be awesome okay

13:51

all right so that said um now we wanna

13:54

transition back to the five-day lead

13:55

challenge

13:56

so today this is the day where

13:59

a lot of you guys will start getting

14:00

your first leads coming into your funnel

14:01

which is exciting

14:02

you start getting traffic and getting

14:03

people to come to you and give you their

14:05

contact information okay

14:07

traffic is um it’s one of those things

14:09

that a lot of people struggle with

14:11

like my third book is you know it’s

14:12

called traffic secrets it’s all about

14:13

different ways to get traffic

14:14

and there’s so many things you can do

14:16

there’s facebook ads there’s google

14:17

there’s youtube there’s like a million

14:18

things you can do

14:19

and so when you’re designing five delete

14:20

challenge mic i want to give people

14:22

something that’s simple something that’s

14:23

actionable something they can actually

14:24

do today

14:25

okay and also something that if people

14:26

don’t have a bunch of money or maybe

14:28

they don’t have zero budget

14:29

that they could also do as well and so i

14:31

was uh thinking through this and

14:32

planning and um

14:34

when i was kind of trying to figure out

14:35

like what the best thing to do i was

14:37

talking to my friend dean graciosi

14:38

and i was like i’m trying to figure out

14:40

um you know how to figure how to teach

14:42

this challenge

14:43

and he said you know what you should do

14:44

there’s this person she’s in your

14:46

community she’s had a lot of success

14:47

and she’s one of the best teachers i’ve

14:49

ever met on teaching free traffic

14:50

strategies

14:51

and i said who is that she said rachel

14:53

miller i said i know rachel i know who

14:54

that is

14:55

so i contacted her a couple weeks ago

14:57

and we started brainstorming

14:58

and um and she’s been working super hard

15:00

behind the scenes to create

15:01

uh day number five for you guys to show

15:03

you guys how to get traffic how to get

15:04

leads

15:05

and i’m excited for you guys to meet her

15:06

um she’s a mom of six

15:08

she flew all the way out here to spend

15:10

time with you guys today super grateful

15:11

for taking time away from her family to

15:13

be with you guys

15:13

and to serve you today um she’s someone

15:15

who came into our community just like a

15:17

lot of you guys

15:18

um not knowing a lot of things and she

15:20

figured out how to do funnels how to

15:21

drive traffic

15:21

and now she’s won multiple two common

15:23

club awards and she’s uh just someone

15:25

who uh i’ve had so much fun last day or

15:27

so hanging out with her

15:28

and someone i’m so excited to introduce

15:29

you guys to so with that said let’s put

15:31

our hands together for rachel miller

15:33

yeah how’s it going

15:38

here

15:41

oh thank you i appreciate it have fun on

15:42

stage okay hey guys

15:44

i love organic traffic and i love

15:47

organic traffic because i remember

15:49

when i was a mom and i was beginning my

15:52

first

15:53

funnel and guys i didn’t have two dimes

15:56

to my name not

15:57

not too not true i did have a little bit

15:59

of a savings account but i didn’t want

16:00

to touch that

16:01

i still wanted to pay for my kids like

16:04

lessons for their school etc

16:06

and i wanted to grow my business so i

16:10

didn’t want to spend

16:10

my savings on ads i wanted to

16:14

do it for free and it was so fun to see

16:17

my first funnel and it was an e-commerce

16:20

funnel and it was so much fun to see the

16:22

traffic drive into that funnel without

16:24

me having to pay for it

16:26

and that meant that my profits were

16:28

higher and that’s what i want for each

16:30

and every one of you

16:31

i want all of you to be able right now

16:33

to get

16:34

leads to your funnel today without

16:38

having to pay for them so if that’s

16:40

something that any of you are interested

16:42

in

16:42

give us a high fives in the the chat let

16:44

us know that that’s something

16:46

you’re looking for as well and we’re

16:48

gonna get started there’s gonna be

16:50

three primary places that you go

16:53

to drive your traffic three primary

16:56

places

16:58

i’m gonna draw them out here because i’m

16:59

a doodler

17:01

if you’ve been following me for any time

17:02

or know who i am you know i’m a doodler

17:04

there’s three primary places that people

17:07

go

17:07

to collect leads

17:10

and to drive traffic the first one is

17:13

your personal

17:14

profile every single one of you are on

17:18

facebook my guess and you have a

17:20

personal profile

17:21

the reality is guys every one of you

17:24

you might be saying wait a second i

17:26

don’t have anyone on my personal profile

17:28

that’s interested in my topic so i can’t

17:31

actually put my offer

17:33

in front of them and have it convert

17:35

because they’re not my dream customers

17:38

that’s true maybe but every single one

17:41

of your people they know one of your

17:44

perfect customers

17:45

okay they know that have you guys heard

17:48

of like that’s like

17:49

two 3.6 degrees of separation

17:52

well that was before internet with the

17:55

internet

17:55

facebook has done like research and

17:58

everyone is 1.7

18:00

people away from a connection 1.7

18:04

what that means is every single one of

18:06

your

18:07

people in your current network they

18:09

already know

18:11

your perfect customer they already know

18:14

who would best accept and use your lead

18:17

magnet

18:18

so you already have the network in front

18:21

of you

18:21

you already have people waiting okay so

18:23

first off you have your personal profile

18:25

okay every single one of us have profile

18:28

facebook limits us though

18:30

when we use our profile we can’t use it

18:32

primarily for commercial purposes

18:35

um so that means we aren’t really

18:36

supposed to be selling too much from it

18:37

we’ll get

18:38

kind of blocked or put in jail if we

18:40

sell too much um

18:41

we are limited to 5 000 friends

18:45

so it’s not scalable and if anyone knows

18:48

me and knows like my history

18:50

you know that i love building organic

18:52

traffic

18:53

i don’t want to stop at 5 000 people

18:56

hearing about me

18:57

hearing about my websites and my

18:59

products i want my products to go to

19:01

hundreds of thousands

19:03

to millions right so i don’t want to be

19:05

capped by 5000

19:07

but this is where you start if you’ve

19:09

never

19:10

run started a facebook page you don’t

19:12

have a group you have nothing

19:13

you can still get leads to your um

19:17

offer right now okay using your personal

19:19

profile

19:20

next one is a group a group is something

19:23

that you’re going to want to join you’re

19:25

going to want to join groups on facebook

19:27

and that you just go to the upper left

19:30

bar on your desktop and facebook up at

19:31

the top

19:32

and you type into the groups up there

19:34

you type in

19:35

what your niche topic is so if you’re

19:37

into like potato guns

19:39

you type in potato not guns guys don’t

19:42

do guns

19:42

um but you would type in what it is that

19:45

your niche

19:46

is you would type that in to the search

19:48

bar

19:49

not guns there that’s a band category on

19:51

facebook i don’t know why i went there

19:54

but my point is guys you’re going to

19:55

want to use that search bar type in

19:58

what your niche phrase is so if you’re a

20:01

cat’s audience you would type in cats

20:03

if you sell pool parts you would type in

20:06

pools right and pool parts

20:07

you would type in your niche and then

20:09

you can find groups

20:11

to join you’re going to want to join

20:13

those groups

20:15

you can use other people’s groups to

20:18

grow your leads and still be a good

20:21

guest so you’re not there necessarily to

20:24

poach if you come in

20:25

we’ll talk about that in a second i’ll

20:26

talk to you a second about that you can

20:28

use

20:28

other people’s groups to attract leads

20:31

but you can also grow your own

20:33

facebook group and i’m gonna show those

20:35

of you who

20:36

already have a facebook group already

20:38

the different ways

20:39

that you can bring leads into your

20:41

facebook group

20:42

um using um the group that you have and

20:45

lastly we have a facebook page

20:48

every single business needs to have a

20:50

facebook page

20:51

that’s how you act like an adult

20:53

business on facebook

20:54

so if you don’t have a page yet well

20:56

inside one funnel away i’m gonna show

20:58

you how to build one okay and how to

21:00

build it the right way so you’re set up

21:01

for

21:02

traffic um that’s coming for you guys uh

21:05

but yes

21:05

so if you don’t have one sign up for one

21:07

funnel away because we’re gonna show you

21:09

how to create it

21:09

if you already have one i’m gonna show

21:12

you the different places

21:13

to to grow okay so first thing you’re

21:15

going to want to do

21:16

if you have a personal profile which you

21:18

all should have is you’re going to want

21:20

to have

21:21

um set it up set it up

21:24

for trust

21:28

what do i mean by that what are those

21:31

things

21:32

russell talks about this as the

21:34

attractive character right

21:35

what are those things about you yeah

21:38

yada talked about this yesterday

21:39

about you’re going to tell your story in

21:41

a way that brings people to you right

21:44

what are those things that you have in

21:47

common

21:47

with your audience what are those things

21:50

that you have in common with your

21:51

audience

21:52

the perfect person for you the perfect

21:54

customer

21:55

what are those things you have in common

21:57

with them set that up on

21:59

to your profile as trust factors so your

22:01

profile because it’s personal

22:03

has those things on there that attracts

22:05

your perfect person

22:06

for me guys i’m a marketing mom i love

22:09

geeking out about business but i also

22:11

i best help moms and other parents

22:14

um grow their audiences and grow their

22:16

businesses so for me

22:18

i have my kids on there because i know

22:21

that’s going to tell my perfect person

22:23

when they’re snooping on me

22:25

that wait a second she’s just like me if

22:27

she can do this

22:28

with six kids and they’re all like crazy

22:30

and

22:31

whatever i can do this too so set it up

22:34

with trust factors

22:35

then after that you’re gonna want to

22:37

post

22:38

a sifting question

22:44

post a sifting question now inside of

22:47

one pager

22:48

we’ve given you sifting questions and

22:51

i’ve given you

22:52

three days worth of sifting questions

22:54

i’ve got day

22:55

one where you help them self-identify

22:58

i’ve got day two

22:59

where you tease the fact that you have

23:02

an offer for them you’ve got a journey

23:04

that they’re gonna go on

23:05

and then day three where you literally

23:07

say hey guys um

23:08

i just made this lead magnet you all

23:10

want it you can literally

23:12

sell or get people onto your list with

23:15

your personal profile

23:16

alone but like i said guys you’re capped

23:20

you’re capped by five thousand and

23:22

frankly i would not have had

23:23

my two comma club award if i kept at a

23:26

five thousand person cap

23:28

i know i meant for more right so i want

23:30

you to

23:31

use your personal profile but also move

23:34

through this journey

23:35

this last one is your cups i’m most

23:37

tripped okay last one is friend list

23:44

now facebook makes it really easy for us

23:48

to segment our audiences what do i mean

23:51

by that

23:51

we can go into facebook and we can

23:54

collect

23:55

people that are friends with us into

23:57

different buckets

23:58

i strongly suggest that all of you right

24:00

now

24:01

when you post your sifting question

24:03

you’re gonna see

24:04

people that reply to you and people in

24:07

your audience that reply to you the

24:08

people that you’re

24:09

already friends with reply to you

24:11

they’re gonna reply with like

24:13

are you a marketer and they’re gonna say

24:14

yes i’m a marketer or no i’m not but my

24:16

cousin fred is they’re going to give you

24:19

comments you’re going to go through

24:21

those comments and you’re going to add

24:23

the people

24:23

that are already telling you they’re

24:25

your dream customer

24:26

in to a friend list that allows you

24:30

to target content to them without a page

24:33

without um getting them onto an email

24:35

list yet you’re gonna

24:36

nurture that audience separately okay so

24:39

you’re going to set up this with your

24:40

personal profile that’s personal profile

24:44

now we also have methods to use a

24:46

facebook group

24:48

and if you’re like okay rachel you just

24:49

went like really rest

24:52

y’all know i talk fast um i want you to

24:54

know we walk through a step by step of

24:57

how to do this

24:58

inside of one pager i give you

25:00

screenshots if you’re one of those

25:01

people who just like looking at the

25:03

pictures and clicking on the buttons

25:04

i give you a 20 minute video that walks

25:06

through here’s how you do it follow

25:08

along with my

25:09

mouse and my cursor so you know where

25:11

everything is it’s inside one pager

25:13

so okay so you have your profile you’re

25:15

gonna take these three different steps

25:16

when you leave today guys this takes all

25:18

of about i don’t know five ten minutes

25:21

you could literally begin putting your

25:23

offer in front of your perfect people

25:25

in five minutes time how many of you

25:28

have five minutes to spare this

25:29

afternoon

25:30

and you’re going to pinky swear with me

25:32

that you’re going to

25:33

put your offer out to the world your

25:36

offer is not meant

25:37

your gift your knowledge that you’re

25:39

giving to the world is not meant for you

25:41

to hoard

25:42

and hold on to you’re meant to make a

25:44

difference

25:45

and that happens when you put it out

25:47

there and you say hey would you like to

25:49

get my lead list my lead magnet that’s

25:52

going to help you fix these 15

25:54

15 steps whatever okay um so you’ve got

25:56

your group

25:57

next one is groups now we’ve got two

26:00

different things in groups

26:02

got other people’s groups and you’ve got

26:04

your own groups

26:06

in other people’s groups i want you to

26:08

be the best

26:09

guest this

26:13

means that you’re there to build up

26:16

the group that you’re in you’re not

26:18

there

26:19

to promote yourself you’re there to

26:22

build

26:22

relationships you’re there to build

26:26

people

26:26

into your friend list and then

26:29

from your friend list you’re going to pm

26:32

them

26:34

and then get them into your email

26:40

your job in a facebook group that is not

26:43

your own

26:44

is to engage with your perfect customer

26:46

your dream customer

26:48

so that you get into their mindset so

26:50

that you can answer their questions so

26:52

that they come to you as an

26:53

expert but you’re not there to poach

26:56

you’re going to be there to be the best

26:58

guest

26:59

and i told you how you find facebook

27:01

groups you go up to the the corner up at

27:02

the top

27:03

and you type in your niche phrase and

27:05

that’s how you are able to find your

27:06

facebook group

27:08

be the best guest i also want you to

27:10

focus

27:11

on reply chains

27:16

okay reply chains comment chain some

27:18

people call them comment ladders

27:20

this is when you have a question that

27:23

you ask inside the facebook group

27:24

those sifting questions that i give you

27:27

inside one pager

27:28

you ask your question someone replies

27:31

you reply back

27:32

you reply back open-ended questions you

27:34

get this back and forth

27:36

interaction with someone what happens

27:38

when you do this

27:40

facebook sees that there’s all this

27:42

interaction happening with you

27:44

so facebook drives other people in that

27:47

group

27:48

to see this back and forth dialogue

27:50

because facebook wants people talking

27:52

facebook wants people staying on the

27:54

platform facebook wants people to feel

27:56

connected and not alone

27:58

to get to do okay next up you also have

28:01

your own facebook group so if you have a

28:03

facebook group right now

28:05

there’s four ways that you can drive

28:07

traffic with it

28:08

and i’m just going to cover them up here

28:10

it’s going to be your cover your

28:11

description

28:13

your announcement post and the welcome

28:16

questions

28:19

there’s four ways to grow your own

28:22

your lead magnet in your own facebook

28:25

group

28:26

you can put a cover up there if you go

28:28

right now to my facebook group it’s

28:30

called grow your audience

28:31

you can see at the top i have a lead

28:33

magnet up there a lead magnet that i

28:35

built

28:35

using click funnels a lead magnet that

28:38

i’m using

28:38

every single day to add people to my

28:41

list

28:41

hundreds of people without any ads you

28:44

guys could do the same exact thing and

28:46

it’s

28:46

passive you set this up once and it runs

28:49

for you for like until you turn it off

28:52

change your cover so you’ve got your

28:53

cover your group description

28:55

you’ve got an announcement post and

28:57

you’ve got welcome questions

28:59

now if you are like i don’t know what to

29:01

do i don’t know where an

29:03

announcement post is i don’t know what

29:04

to do with a welcome question

29:06

could someone just give me welcome

29:08

questions i could copy

29:10

because i don’t want to have to think

29:12

about what i’m going to write and say

29:14

guys i’ve got all of that for you inside

29:16

of one pager

29:17

so we’ve got that for you and then

29:19

lastly you get to grow

29:21

your audience grow your leads using your

29:24

page

29:25

and just like before we’ve got cover

29:27

description post we’ve got

29:29

cover description and announcement post

29:32

that’s when you pin a post into your

29:35

page

29:36

we also have comment

29:40

and responders

29:45

now a lot of you are probably thinking

29:47

oh my word this

29:48

sounds complicated i’m going to have to

29:50

comment back and forth

29:52

i don’t know how to set this up guys all

29:55

it is

29:56

is you post a question onto your

29:58

facebook page

29:59

hey i just discovered the secret hack to

30:02

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