How to get people to give you money

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

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[Music]

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i want somebody to buy something from me

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i got to get them to believe something

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what’s the one thing they have to

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believe they believe this one thing then

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they have to give me money

00:16

[Music]

00:20

so the topic that we’re gonna be talking

00:21

about right now is how to create

00:23

belief it’s interesting like i used to

00:25

think that our job as marketers was

00:27

to sell people stuff so i learned all

00:29

these sales skills i read all sales

00:30

books and like how to close and all

00:32

these kind of things

00:33

and it got me to a spot but i couldn’t

00:36

grow beyond that like it was just

00:37

it was stagnant and it wasn’t inspiring

00:39

it didn’t cause like

00:41

the change in people’s lives that i

00:43

wanted to have right

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selling is good because you make money

00:45

that’s nice right but what’s better is

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when you’re doing it in a way that like

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causes beliefs to change in people

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which causes them to move and charge

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them to change their lives as well and

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that’s like the fascinating

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like the coolest part about this the

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first thing

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is this concept of the one thing so i

01:00

was at an event

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four or five years ago and listening to

01:03

a bunch of great marketers i sit in this

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in the audience

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and tim ferriss was on stage how many

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guys have ever seen tim ferriss before

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heard him read his books

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and he’s on stage and somebody came up

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uh during the q a session and asked him

01:13

it’s like so tim ferriss what’s your day

01:14

look like

01:15

and he kind of laughed he said you know

01:16

what i get asked that all the time

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and people have asked if they can film a

01:20

day in the life of tim ferriss he’s like

01:22

i always tell him no do you want to know

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why

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he said most people wake up in the

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morning they’ve got this to do list of a

01:27

thousand things they’re doing thing

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after thing after thing after all these

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kind of things trying to get done

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and they’re busy and they’re moving all

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the time he’s like you look at my life

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it’s not that way at all he’s like i

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wake up in the morning

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i drink some coffee or some tea i sit

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there and i think

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then i read then i go on a walk

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and i’m thinking and i’ll do that for

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three or four or five weeks before i

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ever do anything

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he said what i’m doing though is i’m

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trying to spend that time thinking about

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not all the

01:53

of dominoes i gotta knock down i’m

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trying to identify what’s the one huge

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domino

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if i can knock that thing down we’ll

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make we’ll knock down every other domino

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in the that’s in the way or make the

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rest of them irrelevant

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and we said that i had this like aha in

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my head i was like that’s that’s the key

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and a little while later i was talking

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to um to my friend perry belcher one of

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the owners that a digital marketer

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and perry was saying so the interesting

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thing i thought he said we went through

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all the offers we’ve created in the last

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10 years

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he said anytime we ask somebody to

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believe more than one thing in our sales

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message

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it was always a bomb he said if we if if

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the message

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the core message got them to believe

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just one thing those were our winners

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every single time

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and so i started thinking about that i

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start like realizing that if i want

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somebody to buy something from me i got

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to get them to believe

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something like what’s what’s the the one

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thing they have to believe they believe

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this one thing then they have to give me

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money

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like what is that thing and so for all

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of you guys it’s going to be different

02:43

we did an event for our inner circle

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members probably eight or nine months

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ago

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and i was talking about this i was

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planning on spending about 15 minutes on

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it as we started going deeper and deeper

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we ended up spending

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about three hours trying to figure out

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this thing and from that three-hour

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session

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popped out one sentence that was the key

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do you want to see the sentence

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all right this is what it is if i can

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make them believe that

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my new opportunity is the key to

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whatever they desire most

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and it’s only attainable through my

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specific vehicle then all other

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objections

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and concerns become irrelevant they have

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to give me money that’s the key

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now this seems really really easy until

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you start doing it

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and it’s not it takes a while so i’m

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gonna show you guys a couple examples

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so for my business this is what my

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domino statement would look like if i

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can get them

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to believe that funnels is the key to

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their online business success

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and is only attainable through click

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funnels if they honestly that i had for

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me to be successful i have to have a

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funnel and the only way to have a funnel

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is click funnels

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if you honestly believe that you have to

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give me money there’s no other if you

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don’t give me money you’re lying to

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yourself

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so if you guys want to think through

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your business like can you create that

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statement for

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what it is you’re selling there’s a

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network marketing company called pruvit

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and uh i help them build out some of

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their initial messaging and sales

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funnels and we got some improvers here

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in the audience

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and so for that group when we were kind

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of working through like how i was going

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to write the sales pitch and the

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messaging for them

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this is what i came up with okay if i

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can make them believe that getting their

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body into state of ketosis

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is the key to losing weight and it’s

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only attainable to drink and prove its

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ketones then all

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other objections and concerns become

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irrelevant and they have to give me

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money do you see how much stronger that

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is so that is the key so i want all you

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guys think for a second for yourself

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what would this sentence be for you what

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would the big domino statement be for

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you

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so tonight this is your homework

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assignment i want all of you guys to

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create a domino statement

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and at first you can think it’s like 10

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seconds and an hour into you’re gonna be

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like gosh this is harder than i thought

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turns out i’m selling an improvement

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offer huh turns out i am in a red ocean

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with everybody else

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huh this statement makes you makes all

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the stuff you talk about earlier have to

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happen

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it can’t not happen unless you if you

04:40

fit in the statement

04:45

[Music]

04:56

you

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:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

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