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YouTube Transcript: English (auto-generated)
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[Music]
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i remember getting so upset this is like
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the best stuff i have like this is
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people understood what they were getting
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they would be blown away
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i remember looking at the audience and
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it was just like crickets
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paid to sell your product i love this
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guy
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i honestly believe the entrepreneurs are
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the only people that can actually change
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this planet
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i want to walk you guys through a
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process okay we’re talking about
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frameworks but a lot of times people
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where i get the concept okay i’m gonna
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make it build a framework step one two
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three
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you kind of build a framework a lot of
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times it’s like how do i how do i
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actually teach that framework
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this is my framework for how to teach
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frameworks and so i’m gonna walk you
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through this uh this process right here
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so this is kind of like one of those
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inception things like a dream
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inside of a dream okay all right so the
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very first step in this framework for
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how i teach frameworks
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actually before i tell you that step i
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want to tell you guys my very first
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mistake that i made when i first started
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doing this and this is important for you
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because i guarantee
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you’re gonna make the exact same mistake
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that i did i spent about two years
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in the internet business learning how to
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start businesses and how to grow them
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online and how to scale them
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and during that time i became obsessed
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with like the education side like you
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guys are right and one day i got a call
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from a friend
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he said hey i’m doing this internet
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marketing seminar thing do you want to
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come teach what you do at it just come
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teach people what you do and i was like
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okay so this is the picture of me my
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very first internet marketing event i
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was at this event teaching my framework
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i remember getting out and say okay hi
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everybody and i was so awkward back
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there am i okay
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let me teach you what i do step number
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one i start teaching step number one
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actually step number two but i remember
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like thinking like
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this is like the best stuff i have like
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this is like oh people understood what
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they were getting they would be blown
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away
01:28
i remember looking at the audience and
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it was just like crickets
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some guy’s asleep in the sides and the
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ladies are like passed out like
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everyone’s like talking and i was just
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like
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are they not understanding what i’m
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giving them my presentation got done i
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was just like that
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that didn’t feel right like i don’t
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think these people understood what was
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like what was happening but i
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i tried to my best and i remember i got
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invited a couple weeks later to another
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event something uh someone invited me
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back and said we want to come we want to
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come teach again i said okay okay this
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time they’re going to understand it
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they’re going to move i’m going to
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change their life i’m so excited started
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teaching again
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and within like two or three steps down
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the bullet point i look and people are
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falling asleep people walking out
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i remember getting so upset how much i
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felt this before remember i got so mad i
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slammed my hand on
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the the table and never kind of stopped
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i said do you guys understand what i
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went through to learn this stuff for you
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let me tell you i started going through
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the story about how i learned and how i
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earned all this stuff and as i tell the
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story everyone’s eyes get this big
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and they’re all paying attention and i
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was like oh my gosh
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i have their attention and then i
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started teaching the framework
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everyone’s taking notes and it shifted
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everything and so instead of me just
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going and teaching the very first thing
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i did
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was actually the first step in the
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framework i didn’t just go and start
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teaching my framework the first thing i
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did
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is i tell them the story about how i
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learned it or i earned it now earned it
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means your experience that’s the things
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you went through
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and learned it means your knowledge so
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if you learned you read you studied and
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you figured out
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you have to understand you guys without
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the story nobody’s going to buy into
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your strategy okay the strategy
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is an overview of your framework the
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framework is like if i was to whiteboard
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this out for you this would look like
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okay
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the strategy is the what you’re going to
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be doing
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if i was a general and have a whole
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bunch of soldiers and like okay this is
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where you’re going to go and
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tell people where to go they’re like
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wait what like why am i going over here
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like what’s the point of this
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okay the first step is not to give them
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the tactics the first step is to step
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back it’s okay
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here’s the strategy this is what we’re
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doing and why we’re doing it i help them
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i help understand that and they say okay
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and then they buy into the strategy okay
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that makes sense
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then when i shift the tactics now
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they’re willing to go do anything i tell
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them because
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they understand the strategy of where
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they’re going so step number three now
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here’s where you finally start teaching
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the tactics okay
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and the tactics are okay let me show you
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what we’re gonna do step number one
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we’re gonna do this step number two step
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number three step number four
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okay if you’ve ever bought my course or
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dean’s toe course or tony’s course or
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anybody’s course before
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you’ve probably seen this right most
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courses are teaching the tactics okay
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the courses you remember the courses
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that have transformed you they start
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with the first two things we talked
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about they don’t just lead right here
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most people just lead with the tactics
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this is where they’re going directly
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these are all important if you don’t set
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up each of these pieces
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and show them each individually then you
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miss people all along does that make
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sense
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okay now we move on to the fourth and
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last step here inside the framework
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is giving them social proof that’s gonna
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work for them as well
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there’s this weird thing you’re gonna
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find is a lot of times as soon as you
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start publishing you start putting
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products out there and courses out there
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people are going to look at you of
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course russell can do it looks like he’s
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11 years old for crying out of course he
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can do it right
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like everyone’s got to think and they’re
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going to say the same thing about you
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and you’ll be like wait me like i’m just
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a normal person
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but for whatever reason because you’re
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positioning yourself and you’re showing
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them like you’re the one
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that is this guide if it’s if you um are
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taking this they’re always going to be
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skeptical initially
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so your job is to come back and say okay
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okay let me show you other people i’ve
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taken on this path
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okay i took so-and-so on the path and so
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and so that there’s other people have
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taken on this path before
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so this is an example right here this is
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stacy martino but she’s created a whole
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bunch of frameworks
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that help people in their marriages okay
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her and her husband have created
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this company they’ve saved over 10 000
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marriages okay so they
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went initially themselves they went on
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this thing and they got this result for
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themselves
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okay then they came back down and
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started helping other people now they
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helped ten thousand people get this
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result over
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and over and over and over again and
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they have frameworks to take people
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through every single step
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okay inside their program they have less
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than a one percent divorce rate which is
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insane
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now it’s important you have these case
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studies because without a case studies
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they’re not going to actually believe
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your framework okay so that’s my
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framework on how to teach frameworks i
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want to share with you guys because
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so many times people are like they just
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teach to teach right i know you but i
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went to school i went to college
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and there are some amazing teachers out
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there some teachers that
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changed my life right but so many
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teachers come up there they open the
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textbook and they start reading right
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they’re going through the tactics
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and half kids are asleep no one’s really
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getting changed no one’s having
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the the transformation they want right
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when you learn how to teach this way
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right where you go through a process you
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tell them the story how you learned you
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earned it you show them your strategy
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you show them the tactics
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you get results then you not only become
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a better teacher
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um you’re going to be able to give
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people what you really want which is
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giving them a transformation
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and that’s the goal that’s the process
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that’s why we’re doing all the stuff we
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get the transformation that’s when you
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get more customers that’s when you
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change life like it feels so good
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okay as much fun as this for you to like
05:42
whenever you did this the very first
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time you did this
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and you got the result for yourself i
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promise you this is amazing and you
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thought it was awesome right
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okay but i guarantee you there’s
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something even better than that the
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first time you get somebody
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else to get that result you give them
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that transformation
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it always feels better and that’s the
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gift we want to give you guys okay the
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money is awesome the branding is awesome
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all those things are cool but the thing
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that
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the reason why i do it design dean does
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this reason why tony does it is because
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when you give someone else that
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transformation
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there’s nothing in this world that feels
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better than that
06:23
if
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