How to Get People to Listen, Trust and Buy From You..This REALLY Works!

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YouTube Transcript: English (auto-generated)

00:00

[Music]

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i remember getting so upset this is like

00:02

the best stuff i have like this is

00:03

people understood what they were getting

00:04

they would be blown away

00:05

i remember looking at the audience and

00:07

it was just like crickets

00:12

paid to sell your product i love this

00:14

guy

00:15

i honestly believe the entrepreneurs are

00:16

the only people that can actually change

00:17

this planet

00:20

i want to walk you guys through a

00:21

process okay we’re talking about

00:23

frameworks but a lot of times people

00:24

where i get the concept okay i’m gonna

00:25

make it build a framework step one two

00:26

three

00:27

you kind of build a framework a lot of

00:28

times it’s like how do i how do i

00:30

actually teach that framework

00:31

this is my framework for how to teach

00:33

frameworks and so i’m gonna walk you

00:34

through this uh this process right here

00:36

so this is kind of like one of those

00:37

inception things like a dream

00:38

inside of a dream okay all right so the

00:40

very first step in this framework for

00:42

how i teach frameworks

00:43

actually before i tell you that step i

00:44

want to tell you guys my very first

00:46

mistake that i made when i first started

00:47

doing this and this is important for you

00:48

because i guarantee

00:49

you’re gonna make the exact same mistake

00:50

that i did i spent about two years

00:52

in the internet business learning how to

00:54

start businesses and how to grow them

00:55

online and how to scale them

00:56

and during that time i became obsessed

00:58

with like the education side like you

00:59

guys are right and one day i got a call

01:01

from a friend

01:02

he said hey i’m doing this internet

01:04

marketing seminar thing do you want to

01:05

come teach what you do at it just come

01:07

teach people what you do and i was like

01:08

okay so this is the picture of me my

01:10

very first internet marketing event i

01:11

was at this event teaching my framework

01:13

i remember getting out and say okay hi

01:14

everybody and i was so awkward back

01:16

there am i okay

01:17

let me teach you what i do step number

01:19

one i start teaching step number one

01:20

actually step number two but i remember

01:22

like thinking like

01:22

this is like the best stuff i have like

01:24

this is like oh people understood what

01:26

they were getting they would be blown

01:27

away

01:28

i remember looking at the audience and

01:29

it was just like crickets

01:33

some guy’s asleep in the sides and the

01:34

ladies are like passed out like

01:35

everyone’s like talking and i was just

01:36

like

01:37

are they not understanding what i’m

01:38

giving them my presentation got done i

01:40

was just like that

01:40

that didn’t feel right like i don’t

01:41

think these people understood what was

01:43

like what was happening but i

01:44

i tried to my best and i remember i got

01:46

invited a couple weeks later to another

01:47

event something uh someone invited me

01:48

back and said we want to come we want to

01:50

come teach again i said okay okay this

01:51

time they’re going to understand it

01:52

they’re going to move i’m going to

01:53

change their life i’m so excited started

01:55

teaching again

01:55

and within like two or three steps down

01:57

the bullet point i look and people are

01:58

falling asleep people walking out

01:59

i remember getting so upset how much i

02:01

felt this before remember i got so mad i

02:03

slammed my hand on

02:04

the the table and never kind of stopped

02:06

i said do you guys understand what i

02:07

went through to learn this stuff for you

02:08

let me tell you i started going through

02:10

the story about how i learned and how i

02:12

earned all this stuff and as i tell the

02:13

story everyone’s eyes get this big

02:15

and they’re all paying attention and i

02:16

was like oh my gosh

02:18

i have their attention and then i

02:20

started teaching the framework

02:21

everyone’s taking notes and it shifted

02:23

everything and so instead of me just

02:25

going and teaching the very first thing

02:26

i did

02:26

was actually the first step in the

02:28

framework i didn’t just go and start

02:29

teaching my framework the first thing i

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did

02:31

is i tell them the story about how i

02:33

learned it or i earned it now earned it

02:35

means your experience that’s the things

02:36

you went through

02:37

and learned it means your knowledge so

02:38

if you learned you read you studied and

02:39

you figured out

02:40

you have to understand you guys without

02:42

the story nobody’s going to buy into

02:44

your strategy okay the strategy

02:45

is an overview of your framework the

02:48

framework is like if i was to whiteboard

02:49

this out for you this would look like

02:51

okay

02:51

the strategy is the what you’re going to

02:54

be doing

02:55

if i was a general and have a whole

02:56

bunch of soldiers and like okay this is

02:57

where you’re going to go and

02:58

tell people where to go they’re like

02:59

wait what like why am i going over here

03:01

like what’s the point of this

03:02

okay the first step is not to give them

03:03

the tactics the first step is to step

03:05

back it’s okay

03:05

here’s the strategy this is what we’re

03:07

doing and why we’re doing it i help them

03:09

i help understand that and they say okay

03:11

and then they buy into the strategy okay

03:12

that makes sense

03:13

then when i shift the tactics now

03:14

they’re willing to go do anything i tell

03:16

them because

03:16

they understand the strategy of where

03:18

they’re going so step number three now

03:20

here’s where you finally start teaching

03:22

the tactics okay

03:23

and the tactics are okay let me show you

03:25

what we’re gonna do step number one

03:26

we’re gonna do this step number two step

03:27

number three step number four

03:28

okay if you’ve ever bought my course or

03:29

dean’s toe course or tony’s course or

03:31

anybody’s course before

03:32

you’ve probably seen this right most

03:34

courses are teaching the tactics okay

03:35

the courses you remember the courses

03:37

that have transformed you they start

03:38

with the first two things we talked

03:39

about they don’t just lead right here

03:40

most people just lead with the tactics

03:42

this is where they’re going directly

03:43

these are all important if you don’t set

03:44

up each of these pieces

03:45

and show them each individually then you

03:47

miss people all along does that make

03:48

sense

03:49

okay now we move on to the fourth and

03:51

last step here inside the framework

03:53

is giving them social proof that’s gonna

03:55

work for them as well

03:56

there’s this weird thing you’re gonna

03:57

find is a lot of times as soon as you

03:58

start publishing you start putting

04:00

products out there and courses out there

04:01

people are going to look at you of

04:02

course russell can do it looks like he’s

04:04

11 years old for crying out of course he

04:05

can do it right

04:06

like everyone’s got to think and they’re

04:07

going to say the same thing about you

04:08

and you’ll be like wait me like i’m just

04:10

a normal person

04:10

but for whatever reason because you’re

04:12

positioning yourself and you’re showing

04:13

them like you’re the one

04:14

that is this guide if it’s if you um are

04:16

taking this they’re always going to be

04:17

skeptical initially

04:18

so your job is to come back and say okay

04:20

okay let me show you other people i’ve

04:21

taken on this path

04:22

okay i took so-and-so on the path and so

04:24

and so that there’s other people have

04:25

taken on this path before

04:26

so this is an example right here this is

04:27

stacy martino but she’s created a whole

04:29

bunch of frameworks

04:30

that help people in their marriages okay

04:31

her and her husband have created

04:33

this company they’ve saved over 10 000

04:34

marriages okay so they

04:36

went initially themselves they went on

04:38

this thing and they got this result for

04:39

themselves

04:40

okay then they came back down and

04:41

started helping other people now they

04:42

helped ten thousand people get this

04:44

result over

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and over and over and over again and

04:46

they have frameworks to take people

04:47

through every single step

04:48

okay inside their program they have less

04:50

than a one percent divorce rate which is

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insane

04:52

now it’s important you have these case

04:53

studies because without a case studies

04:55

they’re not going to actually believe

04:56

your framework okay so that’s my

04:58

framework on how to teach frameworks i

04:59

want to share with you guys because

05:01

so many times people are like they just

05:02

teach to teach right i know you but i

05:04

went to school i went to college

05:06

and there are some amazing teachers out

05:08

there some teachers that

05:09

changed my life right but so many

05:11

teachers come up there they open the

05:12

textbook and they start reading right

05:13

they’re going through the tactics

05:14

and half kids are asleep no one’s really

05:16

getting changed no one’s having

05:17

the the transformation they want right

05:19

when you learn how to teach this way

05:21

right where you go through a process you

05:22

tell them the story how you learned you

05:23

earned it you show them your strategy

05:24

you show them the tactics

05:25

you get results then you not only become

05:28

a better teacher

05:29

um you’re going to be able to give

05:30

people what you really want which is

05:31

giving them a transformation

05:33

and that’s the goal that’s the process

05:34

that’s why we’re doing all the stuff we

05:36

get the transformation that’s when you

05:37

get more customers that’s when you

05:38

change life like it feels so good

05:40

okay as much fun as this for you to like

05:42

whenever you did this the very first

05:43

time you did this

05:44

and you got the result for yourself i

05:45

promise you this is amazing and you

05:46

thought it was awesome right

05:48

okay but i guarantee you there’s

05:49

something even better than that the

05:51

first time you get somebody

05:52

else to get that result you give them

05:54

that transformation

05:55

it always feels better and that’s the

05:57

gift we want to give you guys okay the

05:58

money is awesome the branding is awesome

06:00

all those things are cool but the thing

06:01

that

06:01

the reason why i do it design dean does

06:03

this reason why tony does it is because

06:04

when you give someone else that

06:05

transformation

06:06

there’s nothing in this world that feels

06:08

better than that

06:23

if

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