How to Grow a MASSIVE Following of Customers and Fans...by starting your own SHOW

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

[Music]

00:04

this is what i’m really excited for

00:06

especially for the kids

00:07

um i’ve been preaching to your parents

00:09

for like a long long time so if they’re

00:11

not listening

00:11

yet your job as kids is to elbow them

00:14

and be like

00:15

come on let’s go and for the kids i want

00:16

you guys to set the example because some

00:18

of you guys are gonna kill it with us

00:19

it’s really fun

00:20

it’s time to start publishing your own

00:22

shows

00:23

we’re in such a unique amazing time

00:26

right now in

00:26

in the world for all of you guys we’re

00:28

this phone right now

00:30

is where everything’s happening i tell

00:31

you what like i remember the very first

00:33

time i heard about podcasting was 10

00:34

years ago and i was like podcasting is

00:36

for nerds

00:37

it took me a decade before i started

00:39

podcasting and looking back at mf i’ve

00:41

been

00:42

podcasting for last for a decade prior

00:44

to when i started can you imagine what

00:45

had happened would have been different

00:46

i want to stress that like the

00:47

opportunity is better now than ever so

00:49

that’s the first thing okay

00:50

the second thing is like why do you need

00:51

a show well i’d be like well ross i’m

00:53

just gonna buy ads i don’t need my own

00:54

show and i get that

00:55

but i want to stress why this is so

00:57

important and i think my favorite

00:58

illustration of this

00:59

is from this guy right here arsenio hall

01:01

[Music]

01:04

there’s this guy named arsenio hall like

01:05

in the early 80s he had a late night

01:08

talk show

01:08

like five or six years he was really

01:10

popular in fact so much so that

01:12

bill clinton when he started running for

01:13

president he was an unknown candidate

01:15

and nobody knew

01:16

he had no shot at winning arsenal hall

01:18

booked him on the show he came on the

01:19

show and he played saxophone

01:21

and this whole young demographic where

01:23

like this dude who’s playing saxophone

01:24

on tv is running for president

01:26

he swooped up all of the younger voters

01:28

all the like that age demographics

01:29

started following and started loving him

01:31

and he said that was the swing in him

01:32

becoming the president was being on the

01:34

arsenal hall show

01:35

the show was on for a long time

01:36

eventually got canceled and nobody heard

01:38

marcinia hall again for another decade

01:39

or maybe longer

01:40

until celebrity apprentice came on tv

01:43

and marcinio hall’s on there i’m like

01:44

that’s the dude like he’s on the show

01:46

this is so cool i’m watching him

01:48

he’s going through the tasks and one of

01:49

the tasks i think some guys are raising

01:51

you know millions and millions of

01:52

dollars for their charity and bringing

01:53

things in and see our city hall on the

01:55

couch calling first person calling the

01:56

next

01:56

call next call next and nobody’s

01:58

answering his call no no money’s coming

02:00

in

02:00

and when the whole task is over they

02:03

show everybody how much money they all

02:04

made

02:05

everybody made money except for one

02:06

person arsenio hall

02:08

he got zero dollars and he’s kind of

02:10

frustrated man

02:11

he’s like when i had my own show

02:13

everybody returned my calls

02:15

okay this is why it’s important for you

02:17

when you have your own show you have a

02:18

platform

02:18

you have a way to provide value to other

02:20

people i’m gonna walk you through so you

02:21

guys gotta figure out what your show is

02:23

gonna look like okay

02:24

now what’s interesting is that all the

02:25

online shows kind of mimic offline stuff

02:28

okay so facebook has like you can do

02:30

facebook lives everyone facebook page

02:31

it’s very similar like a talk show okay

02:33

your own email list is like having a

02:35

direct mail

02:36

a podcast is very similar to radio uh

02:38

youtube’s very similar having a sitcom

02:40

instagram is very similar to reality

02:41

show blogs are very similar to newspaper

02:43

none of the media is new it’s just new

02:45

how they kind of deliver it so first

02:46

thing i want you guys to think about

02:48

is what kind of show fits you the best

02:51

now when i started doing my podcast

02:52

i knew it had to be something that i

02:54

loved or i would never do i would do it

02:55

three times i would stop

02:56

okay you have to pick something you’re

02:57

gonna be consistent at doing because as

02:59

you’ll see here in a second

03:00

you have to publish at least a hundred

03:02

episodes before you can get any traction

03:03

so you gotta do something you’re so

03:05

excited about that you can do more than

03:06

just one you would do it even if nobody

03:07

was listening because at first nobody

03:09

will be listening

03:13

what’s up everybody this is russell

03:15

brunson and welcome to the marketing

03:16

secrets podcast

03:17

so for me at the podcast i started

03:19

podcasting and luckily for me i didn’t

03:20

know how to check stats on a podcast i

03:22

just knew that if i did a podcast

03:24

and i did it in my car every single day

03:25

on my phone i would be consistent so i

03:27

knew every day i’m in my car i’m in my

03:28

phone

03:29

click record on my phone i would drive

03:30

and i would just talk i knew i could do

03:31

every single day because every single i

03:32

had to get in the car it was consistent

03:34

okay you gotta feel what’s gonna be

03:35

consistent for you do you know you’re

03:36

gonna keep doing because you gotta do a

03:38

lot of it or you’re not gonna be

03:39

consistent

03:40

one of the common things happens to

03:41

everybody it’s wondering like what gives

03:43

me the authority to talk about this

03:44

thing

03:45

i can’t tell every time i’m on a stage

03:47

like this i’m like why am i the one up

03:48

here talking about this like i don’t

03:49

feel qualified yet

03:50

the secret is you have to say one

03:52

chapter ahead of the people that are

03:53

following you

03:54

if i waited till i knew everything about

03:55

marketing before i started talking about

03:56

it i still wouldn’t be there

03:58

so what happened i started learning

03:59

stuff and i got excited i’m like oh my

04:00

gosh i started like talking about like

04:02

and i got right here and everybody

04:03

started falling like freaking out too

04:04

i’m like i know this is amazing i was

04:06

just staying ahead of me come on come on

04:07

come on come on come on

04:08

you don’t have to be the best you have

04:09

to be chapter ahead of everybody else

04:11

that’s the key that’s the secret

04:13

i guarantee you in a year from now

04:14

things will be different than today but

04:15

i didn’t wait till a year now to start

04:16

talking about it i started doing it

04:17

today because

04:18

here we are there’s a chinese proverb

04:20

that says the best time

04:21

to plant a tree was 20 years ago and the

04:24

second best time is right now

04:26

so step number three is you have to be

04:28

consistent with this you have to publish

04:30

daily for at least a year or for at

04:32

least 100 episodes

04:34

when i met stephen larson and he first

04:35

came into our office and we talked about

04:36

podcasting at the time i was on episode

04:38

like 300 of the podcast or something and

04:40

he said something

04:41

in passing he was like yeah like the

04:42

first like 40 or 50 episodes you did

04:44

like they weren’t very good

04:45

i was like oh he’s like but then after

04:47

that like like you got your voice and i

04:48

started hitting it

04:49

they’re getting better and better and

04:50

like and every single one senses got

04:51

better and better and better

04:52

if i would have stopped the very

04:54

beginning because i was bad i never

04:55

would have got

04:56

to hear one of the kids yesterday asked

04:57

me outside he said what was the thing

04:59

what was the big aha

05:00

of where you went from being a shy

05:01

awkward nerdy person that you guys saw

05:03

on camera

05:04

or on stage the very first time to be

05:05

super comfortable on stage

05:07

there was never an aha we just kept

05:09

doing it kept doing it kept doing it

05:10

kept doing it and in the process of you

05:12

doing it

05:12

is where you find your voice next

05:15

question people always ask like well

05:16

russ this is cool but what do i talk

05:17

about

05:17

i don’t have 100 things to talk about

05:20

over the next next 100 days or whatever

05:22

right

05:22

he said the big secret to creating

05:23

content is documenting the journey

05:25

today i went to the singing this is what

05:27

i learned oh today i read this book so i

05:28

did this and you’re sharing the story of

05:30

the journey that you were going on

05:31

to get that result right i thought i’d

05:33

be done teaching this stuff five or six

05:34

years ago but it’s not i’m still here

05:36

i’m still following up the mountain

05:37

still going

05:38

still going still going uh number two

05:40

this gives you the ability to start

05:41

testing out different material

05:42

have you ever have you ever like seen a

05:44

comedian who’s on like late night tv and

05:46

they stand up with a microphone

05:47

and like every joke just slays it people

05:49

just go crazy

05:51

everyone thinks like that person is

05:52

naturally talented but they don’t

05:53

understand what actually happened is

05:54

that you rewind two or three years in

05:56

the person’s past

05:57

and they were a person who’s like i want

05:58

to be a stand-up comic because they sat

05:59

down they wrote 10 jokes

06:01

they went to their very first dive bar

06:02

they showed up with a microphone and

06:03

they slowly awkwardly delivered their 10

06:05

jokes boom boom boom boom boom they said

06:07

you know i delivered 10 jokes only one

06:08

of the 10 jokes landed all the rest were

06:10

just like booed and it was horrible like

06:11

oh so went back home

06:12

he kept kept the one joke that was

06:14

awesome deleted the other nine and they

06:15

wrote nine new jokes boom boom boom

06:17

so since they do that over and over

06:18

again they do they test it find the

06:20

truth you need jokes go back to drawing

06:21

board come back again do it go back to

06:23

drawing or three or four five times

06:24

eventually they have ten jokes that they

06:26

know are perfect they know we’re gonna

06:27

land

06:27

so they have a chance to stand up from

06:28

the audience and they speak boom boom

06:30

boom boom boom everything

06:31

hits everything lands and they become

06:33

the funniest person in the world

06:34

that’s the same way this works for you

06:35

guys you’re doing these things to find

06:36

out what are the things people listen to

06:38

okay when we were designing this entire

06:39

event guess what we looked at

06:41

what are all the things we talk about

06:42

the land the most with people the things

06:44

that connect the most like

06:45

those are things we’re going to share if

06:46

he doesn’t care about something like

06:47

there’s definitely things that even in

06:48

this event

06:49

as joy and i at night go through the

06:50

workbooks like that thing i talked about

06:52

did not land like this

06:53

it killed that i gotta teach it

06:54

differently next time and so publishing

06:55

all these times gives you a chance to

06:56

test your material

06:57

and find out what things are the best

06:59

and when you find all those things those

07:00

are usually things like okay let’s go

07:01

deeper let’s make a course on that or a

07:02

product on that

07:03

or whatever that that thing might be

07:05

okay it’s always fascinating what things

07:07

people connect with what things people

07:08

don’t this is an example of

07:10

two different hooks i threw out this is

07:11

after conor mcgregor got tapped out by

07:13

wrestler which was awesome

07:14

me and all my wrestling buddies were

07:16

like yeah i got 12 comments my wrestling

07:17

buddies and then it just stopped i was

07:18

like dang that hook was funny for me but

07:20

nobody else really

07:21

cared then a couple days later i posted

07:22

this one i said this is my thoughts

07:24

about the f word i post this thing about

07:25

how i don’t believe using the f word and

07:27

how i think it hurts your messages and

07:28

help and i kind of post that thing there

07:29

anyway and it blew up and i’m like okay

07:31

that hook

07:32

was good people like that but the more

07:34

you’re publishing stuff the more you

07:35

find

07:35

what do people resonate with one more

07:37

thing i want to share and we’re going to

07:38

do a workshop here

07:39

this comes back to publishing

07:41

consistently for a year for two years

07:43

for five years for the next decade

07:44

you know a lot of times we think that a

07:45

year is a long time but a year goes so

07:47

fast and 10 years goes even faster

07:49

anyway so nathan barry he’s the owner of

07:51

convertkit one of my competitors

07:53

friends now he’s awesome he lives in

07:55

boise as well he said this

07:56

it was endura long enough to get noticed

07:59

how many great tv shows have you

08:00

discovered in season three or later

08:02

i started watching game of thrones after

08:04

they had released five season

08:05

seasons pat flynn released over 100

08:07

episodes of his podcast before i even

08:09

knew it existed

08:10

i discovered hardcore history years

08:11

after dan carlin started producing it

08:13

this is such a common experience there’s

08:15

so much content we produce that we can’t

08:16

possibly discover at all so instead

08:18

we wait for the best content to flow to

08:20

the surface after time

08:22

if step one to building an audience is

08:23

creating great content step two is to

08:25

endure

08:26

long enough to get noticed so for all of

08:28

you guys who’ve committed in a year from

08:30

now

08:30

if you do this you publish 100 to now in

08:32

a year now i promise you

08:33

you will be successful you’ll have

08:35

people listening to your voice will be

08:37

heard you will develop your voice to a

08:38

point where people will care it will

08:40

change everything for you and for your

08:41

business but you have to be

08:49

[Music]

08:52

consistent

08:53

[Music]

09:00

[Music]

09:06

you

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