YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
[Music]
00:04
this is what i’m really excited for
00:06
especially for the kids
00:07
um i’ve been preaching to your parents
00:09
for like a long long time so if they’re
00:11
not listening
00:11
yet your job as kids is to elbow them
00:14
and be like
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come on let’s go and for the kids i want
00:16
you guys to set the example because some
00:18
of you guys are gonna kill it with us
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it’s really fun
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it’s time to start publishing your own
00:22
shows
00:23
we’re in such a unique amazing time
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right now in
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in the world for all of you guys we’re
00:28
this phone right now
00:30
is where everything’s happening i tell
00:31
you what like i remember the very first
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time i heard about podcasting was 10
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years ago and i was like podcasting is
00:36
for nerds
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it took me a decade before i started
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podcasting and looking back at mf i’ve
00:41
been
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podcasting for last for a decade prior
00:44
to when i started can you imagine what
00:45
had happened would have been different
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i want to stress that like the
00:47
opportunity is better now than ever so
00:49
that’s the first thing okay
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the second thing is like why do you need
00:51
a show well i’d be like well ross i’m
00:53
just gonna buy ads i don’t need my own
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show and i get that
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but i want to stress why this is so
00:57
important and i think my favorite
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illustration of this
00:59
is from this guy right here arsenio hall
01:01
[Music]
01:04
there’s this guy named arsenio hall like
01:05
in the early 80s he had a late night
01:08
talk show
01:08
like five or six years he was really
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popular in fact so much so that
01:12
bill clinton when he started running for
01:13
president he was an unknown candidate
01:15
and nobody knew
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he had no shot at winning arsenal hall
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booked him on the show he came on the
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show and he played saxophone
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and this whole young demographic where
01:23
like this dude who’s playing saxophone
01:24
on tv is running for president
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he swooped up all of the younger voters
01:28
all the like that age demographics
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started following and started loving him
01:31
and he said that was the swing in him
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becoming the president was being on the
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arsenal hall show
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the show was on for a long time
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eventually got canceled and nobody heard
01:38
marcinia hall again for another decade
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or maybe longer
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until celebrity apprentice came on tv
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and marcinio hall’s on there i’m like
01:44
that’s the dude like he’s on the show
01:46
this is so cool i’m watching him
01:48
he’s going through the tasks and one of
01:49
the tasks i think some guys are raising
01:51
you know millions and millions of
01:52
dollars for their charity and bringing
01:53
things in and see our city hall on the
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couch calling first person calling the
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next
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call next call next and nobody’s
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answering his call no no money’s coming
02:00
in
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and when the whole task is over they
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show everybody how much money they all
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made
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everybody made money except for one
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person arsenio hall
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he got zero dollars and he’s kind of
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frustrated man
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he’s like when i had my own show
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everybody returned my calls
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okay this is why it’s important for you
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when you have your own show you have a
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platform
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you have a way to provide value to other
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people i’m gonna walk you through so you
02:21
guys gotta figure out what your show is
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gonna look like okay
02:24
now what’s interesting is that all the
02:25
online shows kind of mimic offline stuff
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okay so facebook has like you can do
02:30
facebook lives everyone facebook page
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it’s very similar like a talk show okay
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your own email list is like having a
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direct mail
02:36
a podcast is very similar to radio uh
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youtube’s very similar having a sitcom
02:40
instagram is very similar to reality
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show blogs are very similar to newspaper
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none of the media is new it’s just new
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how they kind of deliver it so first
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thing i want you guys to think about
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is what kind of show fits you the best
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now when i started doing my podcast
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i knew it had to be something that i
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loved or i would never do i would do it
02:55
three times i would stop
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okay you have to pick something you’re
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gonna be consistent at doing because as
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you’ll see here in a second
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you have to publish at least a hundred
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episodes before you can get any traction
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so you gotta do something you’re so
03:05
excited about that you can do more than
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just one you would do it even if nobody
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was listening because at first nobody
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will be listening
03:13
what’s up everybody this is russell
03:15
brunson and welcome to the marketing
03:16
secrets podcast
03:17
so for me at the podcast i started
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podcasting and luckily for me i didn’t
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know how to check stats on a podcast i
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just knew that if i did a podcast
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and i did it in my car every single day
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on my phone i would be consistent so i
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knew every day i’m in my car i’m in my
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phone
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click record on my phone i would drive
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and i would just talk i knew i could do
03:31
every single day because every single i
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had to get in the car it was consistent
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okay you gotta feel what’s gonna be
03:35
consistent for you do you know you’re
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gonna keep doing because you gotta do a
03:38
lot of it or you’re not gonna be
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consistent
03:40
one of the common things happens to
03:41
everybody it’s wondering like what gives
03:43
me the authority to talk about this
03:44
thing
03:45
i can’t tell every time i’m on a stage
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like this i’m like why am i the one up
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here talking about this like i don’t
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feel qualified yet
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the secret is you have to say one
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chapter ahead of the people that are
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following you
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if i waited till i knew everything about
03:55
marketing before i started talking about
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it i still wouldn’t be there
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so what happened i started learning
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stuff and i got excited i’m like oh my
04:00
gosh i started like talking about like
04:02
and i got right here and everybody
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started falling like freaking out too
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i’m like i know this is amazing i was
04:06
just staying ahead of me come on come on
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come on come on come on
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you don’t have to be the best you have
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to be chapter ahead of everybody else
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that’s the key that’s the secret
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i guarantee you in a year from now
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things will be different than today but
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i didn’t wait till a year now to start
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talking about it i started doing it
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today because
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here we are there’s a chinese proverb
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that says the best time
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to plant a tree was 20 years ago and the
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second best time is right now
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so step number three is you have to be
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consistent with this you have to publish
04:30
daily for at least a year or for at
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least 100 episodes
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when i met stephen larson and he first
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came into our office and we talked about
04:36
podcasting at the time i was on episode
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like 300 of the podcast or something and
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he said something
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in passing he was like yeah like the
04:42
first like 40 or 50 episodes you did
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like they weren’t very good
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i was like oh he’s like but then after
04:47
that like like you got your voice and i
04:48
started hitting it
04:49
they’re getting better and better and
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like and every single one senses got
04:51
better and better and better
04:52
if i would have stopped the very
04:54
beginning because i was bad i never
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would have got
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to hear one of the kids yesterday asked
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me outside he said what was the thing
04:59
what was the big aha
05:00
of where you went from being a shy
05:01
awkward nerdy person that you guys saw
05:03
on camera
05:04
or on stage the very first time to be
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super comfortable on stage
05:07
there was never an aha we just kept
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doing it kept doing it kept doing it
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kept doing it and in the process of you
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doing it
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is where you find your voice next
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question people always ask like well
05:16
russ this is cool but what do i talk
05:17
about
05:17
i don’t have 100 things to talk about
05:20
over the next next 100 days or whatever
05:22
right
05:22
he said the big secret to creating
05:23
content is documenting the journey
05:25
today i went to the singing this is what
05:27
i learned oh today i read this book so i
05:28
did this and you’re sharing the story of
05:30
the journey that you were going on
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to get that result right i thought i’d
05:33
be done teaching this stuff five or six
05:34
years ago but it’s not i’m still here
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i’m still following up the mountain
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still going
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still going still going uh number two
05:40
this gives you the ability to start
05:41
testing out different material
05:42
have you ever have you ever like seen a
05:44
comedian who’s on like late night tv and
05:46
they stand up with a microphone
05:47
and like every joke just slays it people
05:49
just go crazy
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everyone thinks like that person is
05:52
naturally talented but they don’t
05:53
understand what actually happened is
05:54
that you rewind two or three years in
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the person’s past
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and they were a person who’s like i want
05:58
to be a stand-up comic because they sat
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down they wrote 10 jokes
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they went to their very first dive bar
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they showed up with a microphone and
06:03
they slowly awkwardly delivered their 10
06:05
jokes boom boom boom boom boom they said
06:07
you know i delivered 10 jokes only one
06:08
of the 10 jokes landed all the rest were
06:10
just like booed and it was horrible like
06:11
oh so went back home
06:12
he kept kept the one joke that was
06:14
awesome deleted the other nine and they
06:15
wrote nine new jokes boom boom boom
06:17
so since they do that over and over
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again they do they test it find the
06:20
truth you need jokes go back to drawing
06:21
board come back again do it go back to
06:23
drawing or three or four five times
06:24
eventually they have ten jokes that they
06:26
know are perfect they know we’re gonna
06:27
land
06:27
so they have a chance to stand up from
06:28
the audience and they speak boom boom
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boom boom boom everything
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hits everything lands and they become
06:33
the funniest person in the world
06:34
that’s the same way this works for you
06:35
guys you’re doing these things to find
06:36
out what are the things people listen to
06:38
okay when we were designing this entire
06:39
event guess what we looked at
06:41
what are all the things we talk about
06:42
the land the most with people the things
06:44
that connect the most like
06:45
those are things we’re going to share if
06:46
he doesn’t care about something like
06:47
there’s definitely things that even in
06:48
this event
06:49
as joy and i at night go through the
06:50
workbooks like that thing i talked about
06:52
did not land like this
06:53
it killed that i gotta teach it
06:54
differently next time and so publishing
06:55
all these times gives you a chance to
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test your material
06:57
and find out what things are the best
06:59
and when you find all those things those
07:00
are usually things like okay let’s go
07:01
deeper let’s make a course on that or a
07:02
product on that
07:03
or whatever that that thing might be
07:05
okay it’s always fascinating what things
07:07
people connect with what things people
07:08
don’t this is an example of
07:10
two different hooks i threw out this is
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after conor mcgregor got tapped out by
07:13
wrestler which was awesome
07:14
me and all my wrestling buddies were
07:16
like yeah i got 12 comments my wrestling
07:17
buddies and then it just stopped i was
07:18
like dang that hook was funny for me but
07:20
nobody else really
07:21
cared then a couple days later i posted
07:22
this one i said this is my thoughts
07:24
about the f word i post this thing about
07:25
how i don’t believe using the f word and
07:27
how i think it hurts your messages and
07:28
help and i kind of post that thing there
07:29
anyway and it blew up and i’m like okay
07:31
that hook
07:32
was good people like that but the more
07:34
you’re publishing stuff the more you
07:35
find
07:35
what do people resonate with one more
07:37
thing i want to share and we’re going to
07:38
do a workshop here
07:39
this comes back to publishing
07:41
consistently for a year for two years
07:43
for five years for the next decade
07:44
you know a lot of times we think that a
07:45
year is a long time but a year goes so
07:47
fast and 10 years goes even faster
07:49
anyway so nathan barry he’s the owner of
07:51
convertkit one of my competitors
07:53
friends now he’s awesome he lives in
07:55
boise as well he said this
07:56
it was endura long enough to get noticed
07:59
how many great tv shows have you
08:00
discovered in season three or later
08:02
i started watching game of thrones after
08:04
they had released five season
08:05
seasons pat flynn released over 100
08:07
episodes of his podcast before i even
08:09
knew it existed
08:10
i discovered hardcore history years
08:11
after dan carlin started producing it
08:13
this is such a common experience there’s
08:15
so much content we produce that we can’t
08:16
possibly discover at all so instead
08:18
we wait for the best content to flow to
08:20
the surface after time
08:22
if step one to building an audience is
08:23
creating great content step two is to
08:25
endure
08:26
long enough to get noticed so for all of
08:28
you guys who’ve committed in a year from
08:30
now
08:30
if you do this you publish 100 to now in
08:32
a year now i promise you
08:33
you will be successful you’ll have
08:35
people listening to your voice will be
08:37
heard you will develop your voice to a
08:38
point where people will care it will
08:40
change everything for you and for your
08:41
business but you have to be
08:49
[Music]
08:52
consistent
08:53
[Music]
09:00
[Music]
09:06
you
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