How to Grow Your List - 5 Day Lead Challenge - Day 1

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YouTube Transcript: English (auto-generated)

00:00

[Music]

00:00

ladies and gentlemen please put in the

00:01

comments section how ready for this

00:04

you are because we’re ready and welcome

00:06

to the stage

00:07

mr russell brunson

00:17

what’s up everybody

00:20

oh man i’m so excited for this uh i

00:23

literally could not sleep last night i

00:24

was tossing and turning in my bed

00:26

um and uh so excited i’ve been putting

00:29

in so much effort behind the scenes

00:30

for the five day lead challenge i just

00:32

got a message literally right as i was

00:34

walking on stage

00:35

that we passed 35 000 of you who

00:38

registered for this challenge which is

00:40

crazy

00:41

um it shows how excited you guys are

00:42

about what we’re talking about how many

00:43

guys by the way are excited about what

00:44

we’re talking about today

00:46

if you are let me know in the comments

00:47

down below um i was looking at the

00:49

comments before we got started and you

00:50

guys are going crazy so i am

00:52

so excited to be here with you guys

00:53

today and uh this is something we’ll be

00:55

doing over the next five days you know

00:57

this is the five day lead challenge

00:58

um i’m gonna be going live every single

01:00

day at the same time same place

01:02

um and walking us through the

01:03

step-by-step process to go start

01:05

generating unlimited leads inside of

01:07

your business

01:07

and it’s gonna be a lot of fun now the

01:09

way it’s gonna work this is not gonna be

01:10

something that’s going to be a full day

01:12

thing you’re going to spend

01:12

you know five or six hours every single

01:14

day this is something i’ve been going

01:15

live every day at this time

01:17

for probably anywhere from you know 30

01:19

to maybe 45 minutes

01:20

max some days might be even shorter okay

01:23

and my goal during that time is i’m

01:24

gonna

01:24

i’m gonna be sitting here in front of

01:26

the white board i want you guys to

01:27

understand a strategy okay so i’m gonna

01:28

map out here’s the strategy here’s how

01:30

you do a very certain thing

01:31

okay and as soon as it’s done i’m gonna

01:33

give you guys a special link and that

01:35

link’s gonna take you to the thing that

01:36

we call one pager and the one pager is

01:38

gonna give you a tactical video

01:40

okay so the first half is me showing you

01:42

guys the strategy that i need you all to

01:43

understand

01:44

okay and then you’re gonna give you this

01:46

one pager and there’s a video that’s

01:47

gonna walk you through the tactics

01:48

the tactics is literally me sitting at

01:50

my house doing the thing that i’m

01:52

teaching you how to do

01:53

okay because a lot of times i’ll teach

01:54

something and people like okay i

01:56

understand that conception i know how

01:57

that works

01:58

but then they try to do it like i don’t

01:59

know what to do or how to do it

02:01

so you’ll get a video immediately after

02:03

this with today’s tactics of me sitting

02:05

in my house

02:06

doing the assignment i did it last night

02:07

i recorded it and so you have a chance

02:08

to watch that and then just follow along

02:10

and copy what i do

02:11

shouldn’t take anywhere you know some

02:13

assignments are short like today will

02:14

take you probably 15 minutes

02:15

um tomorrow will be a little bit longer

02:17

but um hopefully my goal is

02:19

about an hour’s an hour and a half every

02:20

single day if you block that out every

02:22

single day over the next five days

02:23

by the end of day five you guys will

02:25

have a machine that’s created

02:27

to help you generate leads okay and it’s

02:29

gonna be a lot of fun

02:30

and um i i’m excited so you guys and i

02:33

know you guys are excited so i have 35

02:34

000 of you who have registered for this

02:36

so if you’re excited let me know in the

02:37

comments down below

02:38

uh because i love feeling that energy

02:39

and seeing i can see all your faces

02:40

right now

02:41

it’s just fun to to see um see what

02:43

we’re doing so that’s kind of the game

02:45

plan

02:45

um throughout this week i’ve also got

02:47

two guest speakers who are coming

02:48

i’ll be teaching day one day two day

02:50

three and then day four i’m going to be

02:52

bringing

02:52

one of my friend jaw yada golden’s going

02:54

to be coming up and she’s been talking

02:55

about email copyright like after you’re

02:57

generating these leads what do you

02:58

actually say to them

02:59

right how does that work and then day

03:01

five on friday um

03:03

rachel miller is going to be coming

03:04

she’s actually flying here to boise to

03:05

spend time with you guys

03:06

um to talk about how do you launch your

03:08

leaf on how do you get leads coming in

03:09

and how do you do it in a way um with

03:11

free traffic cakes a lot of people

03:13

some of you guys who are here like this

03:14

is awesome i don’t have money to invest

03:15

right now i don’t have the

03:17

budget so we’re gonna show you guys how

03:18

to launch this thing you start

03:19

generating leads for free

03:20

um that’s gonna be happening on friday

03:22

so by time this thing is done all the

03:23

pieces will be in place

03:24

and leads will be coming in you have new

03:26

leads coming into your business uh by

03:28

by within five days from now so that’s

03:29

my my big promise to you that’s my goal

03:31

um and so it’s gonna be a lot of fun i

03:33

only ask that you guys play full out

03:35

uh do the assignments pay attention to

03:37

the strategy show up every single day

03:38

for this strategy dump i’m gonna be

03:40

giving you guys show up listen to it

03:42

understand it when i give you the one

03:43

page or go watch the tactical video and

03:45

then actually do the assignment

03:46

okay if you actually do it you’re gonna

03:48

be successful at the end the biggest

03:50

problem i have

03:50

with uh with people who come to any of

03:52

these programs or coaching or they buy a

03:53

course or whatever is they

03:54

they listen to it like oh this is really

03:55

good they listen to it they listen to it

03:57

they never do anything

03:58

okay this is not one of those kind of

03:59

courses this is not something for you to

04:00

listen to and feel good about

04:02

there’s something i’m going to give you

04:03

guys here’s the strategy here’s the

04:04

tactics go and do it

04:05

come back tomorrow we’ll do the next

04:06

step i’m going to give you piece by

04:08

piece by piece until you’ve got the

04:09

entire system

04:10

everything you guys need to be

04:11

successful does that sound fair all

04:13

right so that is the game plan

04:15

um i’m not gonna lie there’s so many of

04:17

you guys on i just want to talk all day

04:18

today but i’m not gonna do that

04:19

we’re gonna keep it short cause i wanna

04:20

make sure you guys have a chance to get

04:21

to work and do today’s assignment and

04:23

get ready and prepared for tomorrow

04:24

but you’ve gotta commit to coming back

04:26

every single day okay this is five days

04:28

if you

04:28

if you commit for five days by the end

04:30

of it i promise you guys we can mold you

04:31

we can change you and we can give you

04:33

guys a result that’s gonna change your

04:34

business

04:35

and for a lot of you guys it’s actually

04:36

gonna change your life as well okay but

04:37

you’ve gotta commit so how many of you

04:38

guys right now can make a commitment

04:39

that you’re gonna commit to show up

04:40

every single day number one

04:42

get ready to say i commit russell i’m

04:44

going to show up every single day and

04:45

watch the strategy training

04:47

okay that’s the first commitment the

04:49

second commitment is as soon as the

04:50

train’s over i’m going to go through the

04:52

tactical i’m going to implement the

04:53

thing you actually told me to do

04:55

okay and you’re gonna do it with belief

04:57

that it’s actually gonna work

04:58

okay um one of the biggest things that

05:01

is gonna impede some of your success

05:03

is some of you guys are skeptics right

05:05

how many guys have ever um

05:06

uh considers like i’m always skeptical

05:08

i’m always making sure that everything’s

05:09

gonna be perfect okay

05:11

i guarantee that a lot of you guys are

05:12

skeptical in fact most people who are

05:13

skeptical never have success

05:15

the people who have success are people

05:16

who get a coach and then they believe in

05:18

that coach and they do what the coach

05:19

says

05:20

okay being coachable is one of the most

05:22

powerful tools that you’re gonna have in

05:23

your arsenal to be successful

05:24

okay so if you’re typically someone

05:26

who’s very skeptical in life i’m always

05:28

skeptical about things

05:29

i want to encourage you to take your

05:31

skepticism for five days

05:32

and just put it on the side and say look

05:34

for five days i’m just gonna trust

05:35

russell 100

05:37

i’m gonna assume that he knows what he’s

05:38

doing i’m assuming he’s been doing this

05:40

for a long time this isn’t the first

05:41

rodeo

05:41

i’m assuming he’s got my best interest

05:43

at heart because i’m not paying anything

05:44

for this right

05:45

the five day lead challenge is

05:46

completely free okay my job is the next

05:48

five days just completely over deliver

05:50

and to blow your minds

05:51

and so if you would just be take your

05:53

skepticism put them on site and just do

05:55

the process

05:56

okay just do your best just try it out i

05:58

promise you by time day five is done

05:59

you’ll believe because it’ll work for

06:00

you

06:01

okay and that’s kind of my game plan

06:03

again my goal in this entire process is

06:05

not to waste any of your time okay i

06:06

know all of our time is precious

06:08

and so that’s why there’s gonna be short

06:09

sessions when you give you a need and

06:11

then get to work and uh and give you

06:12

guys a result before it’s over does that

06:13

sound good

06:14

okay so um i wanna kind of today is kind

06:17

of an overarching strategy i want you

06:18

guys to understand

06:19

where we are going okay um i want you to

06:21

understand here’s the the broad picture

06:23

what we’re trying to accomplish

06:24

now if you have the broad picture then

06:26

day two day three day four day five it’s

06:28

gonna be here step one step two step

06:29

three step four

06:30

and everything we gotta do to execute

06:31

okay so that’s my game plan so um to

06:33

begin

06:34

with um i’m going to cover some

06:37

fundamental things some of you guys may

06:38

have heard some of these concepts before

06:39

some of you may not have

06:41

but this is the the key thing you have

06:43

to understand if you’re going to be

06:44

successful

06:44

in this five day lead challenge but

06:46

honestly to be successful in business as

06:47

a whole

06:48

okay when i first got started in this

06:50

business um one of my very first mentors

06:52

said this to me and my guess is some of

06:53

you guys have probably heard this before

06:54

but then said is this they said russell

06:56

you have to understand the in business

06:58

the money is in the list how many years

07:00

have heard that before okay

07:02

this is not a new concept but but like

07:03

for me it was like when i heard that i

07:05

was like

07:05

what does that mean what does it mean

07:06

the money’s in the list like i don’t

07:08

understand i’m in business i sell

07:09

products i sell services right

07:11

and so now you understand like you the

07:13

the list like the customers the people

07:14

that you have

07:15

this is your this is your real business

07:17

right the fact that i was able to send

07:19

out a couple emails we got 35

07:20

000 people to register for this live

07:23

event right you guys are my list like i

07:24

sent emails to my list and you showed up

07:26

to this event now i have a chance to

07:28

teach you and to train you right

07:29

the money’s in the list like that’s the

07:30

asset that’s most powerful okay so one

07:32

of my first mentors told me that i was

07:33

like okay that’s kind of cool

07:35

but i don’t know what that means like

07:36

like what what is the list right

07:38

and the list is just a bunch of leads

07:39

right one lead is a person

07:41

right 10 is is a is a is a bunch of

07:43

leads

07:44

right a hundred or a thousand that’s a

07:45

list of people okay and so list is the

07:47

key so

07:48

the in the lead challenge goes to

07:49

generate a whole bunch of leads to the

07:50

point where you’ve actually built up a

07:52

list

07:53

now to kind of preface this before we

07:54

get too deep into anything

07:56

i wanna i want you to understand the

07:57

value of a list okay

07:59

what is the list actually worth okay so

08:01

when i got started one of my

08:02

first mentors he told me is he said

08:04

russell you have to understand basic

08:05

marketing math

08:06

and so this is what he said he said as

08:08

you start your business he’s like

08:09

the numbers will change this is not an

08:11

income claim this is just kind of the

08:12

numbers a lot of people see inside of

08:14

the industry

08:15

it says that you should be able to

08:17

average one dollar

08:18

per name per month that’s on your email

08:21

list okay

08:22

and so um they told me that i was like

08:24

well how does that work and

08:25

i didn’t understand it first and i’m

08:26

sure some of you guys won’t understand

08:27

like well how does an email

08:29

equal a dollar per month okay and and

08:31

don’t don’t worry i’ll walk you through

08:32

that and you’ll kind of see that but

08:33

that’s what they told me so they said

08:34

okay

08:35

so what that means they said well that

08:36

means if you have a thousand people on

08:38

your list you should be able to make a

08:39

thousand dollars a month

08:40

right if you have 10 000 people on list

08:41

you should make about 10 grand a month

08:43

if you have 100 000 people on the list

08:44

100 grand a month and so on and so i

08:46

remember hearing that i was like oh my

08:47

gosh this is amazing

08:49

now i was in college at the time i

08:50

remember looking at these numbers i was

08:51

like okay well my goal

08:52

i remember my goal at times if i could

08:53

make six figures a year that’d be like

08:55

what my parents make like i would be

08:57

that’d be insane right so i said okay

08:58

this is my goal if i can get 10 000

09:00

people on a list

09:01

at 10 grand a month 10 you know 10 000 a

09:03

month times 12 months that’s 120

09:05

000 that’s six figures a year like that

09:06

was my goal and so i was like i gotta

09:08

figure this out

09:09

now i didn’t know how to get a list um

09:12

nobody told me i just knew that i needed

09:13

a list right that was like okay i need

09:15

leads i need a list

09:16

and so um some of you guys may have

09:17

heard this story but after i heard that

09:19

i was like okay

09:21

like at all costs i need 10 000 people

09:23

100 000 i need to get these people on my

09:25

list so i can make money

09:26

and i know how to do that so i remember

09:28

um this is actually a picture

09:29

uh this is my very first house my wife

09:31

and i lived in after we got married

09:33

we uh a year after we got married we

09:34

bought this duplex

09:36

and i remember i was actually uh right

09:37

here these windows when the bedrooms and

09:39

those bedrooms

09:39

was my um was my little computer desk i

09:41

was trying to learn how to how to start

09:43

my business

09:44

and um i remember uh i was sitting there

09:46

i was like okay i need to figure out how

09:47

to get a list

09:48

right it was in this house i i got this

09:50

principle from somebody

09:51

and so i remember um i remember going

09:54

and uh and searching online like how to

09:57

build an email list

09:58

how do you buy a list whatever i

09:59

remember eventually i found this website

10:01

i think it was like it was called like

10:02

scam

10:03

or spam free email addresses dot com or

10:05

dot net or dot something right

10:06

and it was like we’ll sell you a dvd

10:08

with i think a million people’s names on

10:10

it

10:10

for like 60 bucks and i was like wait a

10:13

minute six

10:13

a million people’s names email addresses

10:16

and i i’m doing the math i’m like okay

10:17

well my friend said

10:18

one dollar per month per name my email

10:20

list if i buy this list for 60 bucks

10:22

that’s a million dollars a month i can

10:23

make right i’m doing the math in my head

10:25

i’m freaking out i’m like this is

10:26

i figured it out like this is like i

10:28

know how to how to build a business now

10:30

right

10:30

so remember i bought the dvd uh they

10:32

sent it to me i ended up getting in the

10:33

mail i had a million people’s email list

10:35

on it i took it off

10:36

uh you know i downloaded the excel sheet

10:38

and uh i’m so excited it took me a

10:39

couple days to figure out how do you

10:41

how do you load it on a computer how do

10:42

you send these emails out and how to

10:44

figure this whole thing out

10:45

i remember um the night that i queued up

10:47

the emails i had i had the the software

10:49

on my computer i had a million people’s

10:50

emails

10:51

in this thing and i told my wife the

10:52

time my wife was supporting me

10:54

okay those are my story i was wrestling

10:56

at boise state university so i was a

10:57

college kid

10:58

with zero dollars my wife was supporting

11:00

us and i remember um

11:01

i told her that and i was like hey this

11:02

is the deal i’m gonna send an email and

11:04

send send on this email list it’s gonna

11:05

go out to a million people

11:06

and money’s gonna come flooding and i’m

11:08

like you can literally quit your job

11:09

tomorrow if you want it

11:09

and she’s like okay like like good luck

11:12

russell you know like

11:13

super supportive like i didn’t know what

11:15

was gonna happen and she was like okay i

11:16

don’t think we’re make

11:17

you what you’re thinking but you know

11:18

good luck have some fun with it

11:20

and so i queued up the emails i remember

11:21

still writing an email clicking send and

11:23

then watching the first email like

11:24

like one cent two three four five six i

11:27

was like

11:28

this is it like this is like i figured

11:30

it out right i beat the internet

11:32

and um i remember going to bed that

11:33

night like just laying in bed all

11:34

excited like dreaming it was like a kid

11:36

going to bed on christmas morning like

11:38

what’s gonna happen like

11:39

being so excited like in the morning

11:40

what if what if one percent of people

11:41

buy something what if

11:42

only a half of one percent buy and i

11:44

started doing all the math in my head

11:45

and you know just dreaming about what

11:46

was possible

11:48

i remember the next morning i woke up

11:49

and i first think i ran out of my bed i

11:51

walked to the computer look at the

11:52

computer

11:53

and overnight i think like 6 500 emails

11:55

had been sent

11:56

at first i was frustrated i’m like oh

11:57

why is this taking so long like i want

11:59

these

11:59

million emails to be out because that

12:00

means i’m gonna be rich when they you

12:02

know when it’s all said and done

12:03

and about the time my wife came in and

12:05

she’s like russell i need to use the

12:06

phone

12:06

i was like why she i need to call the

12:08

office where she worked at i’m like no

12:10

like you can’t

12:10

like we’re making money here you should

12:12

just quit just don’t show up it’s gonna

12:13

be awesome she’s like i need to call

12:14

someone so

12:16

this is back in the days before internet

12:17

uh before we all had internet access if

12:19

you guys remember this so

12:20

those who are old school like me uh we

12:22

had a modem it was plugged in so i’d

12:23

like climb under the desk

12:24

go unplug the modem plug her phone back

12:26

in and as i was under this i plugged the

12:28

phone back in

12:28

all of a sudden like the phone starts

12:30

ringing i’m still under the desk i was

12:31

like that’s weird so i crawl out from

12:33

the desk

12:33

i come and answer the phone and on the

12:35

other end there’s this person

12:37

screaming at me and yelling and i’m just

12:39

like kind of confused and

12:41

eventually i realize it’s my internet

12:42

service provider okay the person who

12:44

pipes the internet into my house i was

12:45

sending out emails through

12:47

and uh they’re yelling like in the last

12:48

like four hours like 65 spam complaints

12:50

from you blah blah blah what’s happening

12:52

like freaking out and i i don’t know i

12:54

mean no no sir you don’t understand

12:56

no so you don’t understand like i i

12:57

bought the email address from spamfree

12:59

email addresses.com these are

13:00

these people want to get spam and um the

13:03

person yells at me i remember the last

13:04

thing they said

13:05

uh before they you know threatened

13:06

lawsuits and stuff said son that’s the

13:08

definition of spam

13:10

and i was like what but they they said

13:13

you seen an email list i was so confused

13:15

so eventually uh after they yelled me

13:17

for a long time and threatened lawsuits

13:18

they wouldn’t actually shut my internet

13:19

access dot

13:20

off and i lost my internet account and i

13:22

remember like holding like hanging the

13:23

phone up and my wife

13:24

uh my beautiful wife colette she’s like

13:26

um so who was that on the phone i’m like

13:28

oh uh no one and please don’t quit your

13:31

job today like

13:32

like just let’s let’s roll a couple more

13:34

days right and so um

13:36

anyway uh that day that day i remember

13:38

like being so frustrated and i remember

13:40

i couldn’t check my email because i lost

13:41

my internet access

13:42

and i was still a student at boise state

13:43

university at times i put my backpack on

13:45

i started walking to school all

13:46

depressed and sad i got to the computer

13:48

lab at the school and i opened my email

13:50

and then the craziest thing happened i

13:51

opened my email

13:53

and um you know i always see emails from

13:55

people trying to sell me stuff it was

13:56

the first time i ever opened my email

13:58

and they’re like five or six orders that

13:59

come in over the night

14:01

and i was like wait what i started

14:03

looking and sure enough five or six

14:04

people had bought the thing that i sold

14:05

through the email

14:06

i remember just being like oh my gosh

14:08

this worked i did it the legal way but

14:10

like it worked like

14:11

okay i gotta figure this out like how do

14:13

i how do i like how do i do a list

14:15

that’s not illegal right i don’t want to

14:16

go buy leads that’s not how you do it

14:18

like how do you generate a list of

14:19

people who actually want to hear from

14:20

you

14:21

and i started freaking out i got excited

14:22

and that became the question okay the

14:24

question was how do i generate

14:25

leads and how do i build my own list

14:27

okay that was the question started

14:29

running through my head how many guys

14:30

have that question

14:31

in the past or you have right now like

14:32

okay i want i want leads too like if we

14:34

can make

14:35

a dollar per month per lead like i want

14:36

a bunch of leads my business as well

14:38

right

14:38

i’m guessing thinking about that okay so

14:40

that was my question that would be my

14:41

quest like okay

14:42

how do i generate leads how do i build a

14:43

list i got to figure this out i was

14:44

working trying to figure it out

14:46

i was looking a bunch of stuff and

14:47

eventually i heard rumors about this guy

14:49

um his pen name was david d’angelo i’ve

14:52

met him since then i’ve become friends

14:53

with his name’s evan pagan

14:55

at the time he had a business called

14:56

double your dating and um

14:58

and i heard rumors i don’t know what the

14:59

numbers were people like say yeah he’s

15:00

making

15:01

you know tens of millions of dollars a

15:03

year and all this kind of stuff

15:04

and um and so i was i was you know

15:06

trying to research everybody i remember

15:07

going to his website

15:08

and went to his website what i saw was

15:10

something i’d never seen before okay

15:11

this is what the website actually looked

15:12

like

15:13

it was this little page right here okay

15:16

and i remember rita said you’re about to

15:17

learn the secrets that most men will

15:18

never know about women

15:20

i was like okay and it said inside

15:21

you’re going to learn the kiss test how

15:23

to tell if she’s ready to be kissed

15:25

i remember reading i was like whoa what

15:26

is the kiss test i i don’t know what

15:28

that is

15:29

okay now putting this in context my own

15:31

personal timeline

15:33

uh about the time i’m reading this i had

15:34

just gotten married to my beautiful wife

15:36

uh we’ve married about a year i just got

15:38

our internet access shut down all these

15:39

things right

15:40

and i’m looking at this page i’m like

15:41

this is amazing and i was like i want to

15:43

put my email address in there to see

15:44

what in the world the kiss test is but

15:45

i’m like wait

15:46

if i put my email address in on this

15:47

dating website teaching men how to get

15:49

women

15:50

what’s my wife going to think i remember

15:52

being like torn like i want to funnel

15:53

hack this person i want to go and see

15:54

what’s happening behind the scenes but

15:56

if if i do that it’s going to be weird

15:58

for my wife right so i remember that

15:59

night like waiting for her to come home

16:00

from work she was supporting me

16:02

and she came home and i was like colette

16:04

i need to ask you favor i think she was

16:05

kind of nervous i’m like

16:07

um there’s this website that is doing

16:09

something cool this guy’s got this huge

16:10

email list i don’t know i don’t

16:11

understand what he’s doing or how he’s

16:12

doing it but i want to like put my email

16:14

address in to understand what he’s doing

16:15

can i do that she’s like yeah why would

16:17

you care i’m like

16:18

because this is a site teaching people

16:19

how to pick up girls and she’s like what

16:21

am i i don’t even know i want to see

16:23

what he’s doing i need to understand the

16:24

process

16:25

and so we kind of laughed about it and

16:26

so she came with me and i came this page

16:28

and i

16:29

and together we opted in so i put in my

16:31

first name my email address and i

16:32

clicked submit

16:32

to get instant access to find out what

16:34

the kiss test was

16:36

right so i did that i’m waiting on the

16:37

next page to be blown away by like

16:39

some video or some training course or

16:41

something but on the next page all was

16:42

this is what the page looked like

16:44

okay it was like an article maybe a page

16:46

and a half two page article

16:47

and the very top it said this is the

16:49

kiss test let me teach you how it works

16:52

okay now again i was married this time

16:54

so i didn’t i hadn’t been on a date

16:55

outside of my wife for a long time so i

16:56

didn’t

16:57

i was trying to put myself in the

16:58

context if i was a single guy who was

16:59

struggling to get girls

17:00

like how valuable this information be to

17:02

me okay and so this is what the kiss

17:04

test was

17:05

david d’angelo said what you do at the

17:07

end of the day you walk a girl up to the

17:08

door

17:09

okay and as you’re sitting there this is

17:10

the awkward spot right do i kiss her

17:11

right now i never freaks out they want

17:12

to run away right

17:13

he said this is the secret he’s all you

17:15

go up there and you put your hand

17:17

behind her hair like you’re going to put

17:18

her hair behind her ear okay and if she

17:20

turn if she pulls back that means

17:22

don’t kiss her run as fast as you can

17:24

okay but if she turns her head

17:25

into your hand that’s the key that she’s

17:27

ready to be kissed and then boom you go

17:29

for the move

17:30

and that’s the kiss test i remember

17:31

reading that i was like oh my gosh like

17:33

that

17:33

it wasn’t this huge long report or pdf

17:35

it was like a paragraph

17:37

it was this little paragraph right here

17:38

saying this is a kiss test i remember

17:40

reading that i was like if i was a

17:41

single guy right now

17:42

i just received value i was like oh my

17:44

gosh that was that was really really

17:46

cool what else does this guy have and if

17:48

you kept reading the page at the bottom

17:49

he’s like hey if you want another tip

17:50

like this go buy my ebook called double

17:51

your dating click there and it took you

17:53

to go buy his ebook which had a whole

17:54

bunch of different tips and secrets like

17:55

that

17:56

okay and i remember looking at and i

17:58

studied this over for like weeks i’m

18:00

like

18:00

this is how this guy’s building this

18:01

huge list he’s got this weird website

18:03

that the only thing you can do is put

18:04

your email address in

18:05

and next page he gives you this really

18:07

cool thing that dudes really really want

18:09

and like this is how he’s built this

18:10

huge email list of hundreds of thousands

18:12

of people

18:12

and makes millions of dollars a year and

18:14

so the more i look at more i try to

18:15

figure out how does this work i need to

18:17

put these pieces together um and uh what

18:19

i realized

18:20

when i kind of find out uh as i started

18:22

learning more about this is that

18:24

this kiss test right this thing right

18:25

here that he had created this is what we

18:27

call

18:27

a lead magnet okay lead magnet is

18:29

something that’s going to draw it’s

18:30

going to attract your dream customers to

18:33

you

18:33

okay and a lot of you guys have heard of

18:34

a lead magnet before but this is one of

18:36

the keys

18:36

to building your own list is the lead

18:38

magnet something that people want okay

18:40

so for him he’s in the market of like i

18:42

need to figure out how to pick up girls

18:43

okay the lead magnet was the kiss test

18:45

i’ll teach you the kiss test if you give

18:46

me an email address okay i’m gonna

18:47

exchange this thing for you

18:49

okay and that was the lead magnet okay

18:51

so i started thinking for my business

18:53

like who are my dream customers what do

18:54

they look like

18:55

what are those people like that i wanted

18:56

to bring into my world who was my dream

18:57

customer

18:58

i started thinking what is the lead

19:00

magnet i could create that would get

19:01

those people attracted to me

19:03

right were there on the internet surfing

19:04

they’re on their phones swiping through

19:05

also they saw something like

19:06

whoa i want that thing i want to learn

19:08

the kiss test i want to learn the

19:09

whatever the thing is right

19:10

okay that lead magnus thing gets them to

19:12

stop scrolling click on a button come

19:14

over to you

19:15

give you their email address and now

19:17

they become a lead okay

19:18

and the more leads you get you start

19:19

building this list okay and the value in

19:22

your business is

19:23

your list that is the key okay so after

19:25

seeing this i was like okay this is the

19:27

game

19:27

i know how to play now now that i knew

19:29

the rules i knew how to play so i get

19:30

this so i’m not spamming people that

19:31

want to hear from me but i’m

19:32

getting people who are interested who

19:34

come to me because i have value

19:36

okay this is how i build a list of

19:37

people who actually want to hear from me

19:38

okay so i did what

19:39

um what hopefully you guys are gonna be

19:41

doing this week as well is okay

19:42

i’m gonna go and create my first lead

19:44

magnet i’m gonna set up a lead squeeze

19:45

funnel i’m gonna do exactly what he’s

19:46

doing

19:47

okay so i did that okay i modeled as

19:49

close as i could i built up my very

19:50

first lead squeeze funnel i put it out

19:52

there

19:53

and i launched it and um i want to come

19:55

back to these numbers because these

19:56

numbers were actually interesting

19:57

um initially for me uh my numbers almost

20:00

synced what i was told earlier for my

20:02

one of my friends

20:03

okay i still remember the very first

20:05

month um that i

20:06

started uh that had my first lead bag

20:08

and i was driving traffic to the very

20:09

first month

20:10

i got 217 people who opted in i don’t

20:12

know why i remember that number i think

20:13

it’s because it was like i was freaking

20:14

out like 217 people

20:16

like that’s that’s a lot of people who

20:18

give me their email address now they’re

20:19

on an email list i can send emails to

20:21

talking about

20:21

the products and services i want to sell

20:24

and that first month

20:25

i said 217 people joined my list and i

20:27

made about 300

20:28

that month okay now for me as a college

20:31

kid

20:32

300 bucks a month 300 my very first

20:34

month was insane like that was just like

20:36

i couldn’t even i couldn’t even fathom

20:38

like i feel like i was the richest kid

20:39

in the world now to put this in

20:40

perspective at that time

20:41

um my wife and that blue house we were

20:43

living in i showed you earlier

20:45

that was a duplex i bought that duplex

20:47

because i wanted to make cash flow right

20:48

so i spent 150 000

20:50

on this on this duplex we lived in half

20:52

we had a renter in the other half

20:53

and the renters paid us and um my cash

20:56

flow on that rental was like 150 200

20:58

a month right and i remember thinking i

21:01

made

21:01

for my for my 217 person email list i

21:04

made almost double what i did on my real

21:05

estate my real estate i spent 150

21:07

000 to buy this thing to cash flow like

21:09

150 200 bucks a month

21:11

whereas here i built a list of 217

21:13

people and i cashflowed double that

21:15

and for me at that point i was like i am

21:17

all in i’m going to put all my eggs in

21:19

this basket if i got to figure out

21:20

how to grow lists how do i do it and so

21:22

i started driving more and more traffic

21:23

and by month number two

21:25

excuse me month number two i built an

21:26

email list of my listing gone from 217

21:28

people

21:29

to about 5 000 people okay and sure

21:31

enough that month i made about five

21:33

thousand dollars in my business

21:34

okay and i was like how do i grow this

21:36

bigger right reinvest that money into

21:38

to generate more leads and more leads

21:39

and eventually my list went from 5 000

21:41

to 10 000 to 100

21:42

000 to now we have lists of multiple

21:44

millions of people um which is why i can

21:46

send an email and get 35 000 people to

21:47

come and register

21:48

the list has grown so big okay now a

21:51

couple interesting things

21:52

um my friend told me this like if you

21:54

average one dollar per name per month

21:56

um that that is definitely like a good

21:58

standard but it’s honestly it’s very

21:59

very low

22:00

okay and what i learned over the last

22:02

man almost two decades of doing this now

22:04

is that there is a direct correlation

22:06

between how much money you make

22:08

and the relationship you build with that

22:09

list okay you don’t have to have a list

22:12

of a million people to make millions of

22:14

dollars right in fact a lot of times if

22:15

you’ve got a local business like some of

22:17

you guys here

22:17

are that are registered run restaurants

22:20

right you got local businesses like

22:22

like there’s not a million people in

22:23

your city right if you’re boise idaho

22:24

and you’re a chiropractor or a dentist

22:26

or a masseuse or something here

22:27

you’re not going to get a million people

22:28

on your list that’s okay right but

22:30

if you get a thousand people on your

22:32

list man how like

22:33

that like you’re gonna average a lot

22:35

more because you can build a better

22:36

relationship with somebody locally than

22:37

you can

22:38

virtually right in fact i’ve seen

22:40

dentists and chiropractors who average

22:42

hundreds of dollars per name per month

22:43

on their list as well okay but the key

22:45

still is getting leads okay and the more

22:47

leads you get in the bigger that list

22:48

grows

22:49

okay now i want you to understand this

22:51

is true for every business one of the

22:52

the big questions i got a lot from

22:54

people as we were launching this

22:55

uh and putting on this um this lead

22:59

challenge

23:00

was well russell um again i i’m uh

23:03

i’m a um i’m a network marketer like i

23:06

don’t sell my own product like will this

23:07

work for me

23:08

right or russell i am a chiropractor how

23:10

would this work for me or i’m a dentist

23:11

or

23:11

um in fact my brother who hopefully is

23:13

watching this right now uh my brother

23:15

runs a band he’s got a pub a label and

23:17

he told me he i was like you should come

23:18

be part of the five-day challenge he’s

23:20

like well it doesn’t make sense for my

23:21

business is different i’m like

23:22

do your business need leads every

23:24

business needs leads i don’t care what

23:26

business you’re in it’s not different

23:27

this process works for every single

23:29

business okay right now inside

23:30

clickfunnels as of today we have over

23:31

120

23:32

000 active members in every business

23:33

every industry you can dream of okay

23:35

every one of those businesses these two

23:36

things they need leads and need to sell

23:38

stuff

23:38

okay so if you need leads this is the

23:40

process okay i don’t care if you are

23:42

starting a new business if you’ve got a

23:44

huge business that needs tens of

23:45

thousands of leads a day or if you’re a

23:47

business you need 20 leads okay this

23:48

process will work for you it does not

23:50

matter it is

23:51

it works in every business i promise you

23:52

we’ve done this over and over and over

23:54

and over again this is not my first

23:55

rodeo

23:56

okay and so i want you guys to

23:57

understand that like um no matter what

23:59

kind of business you’re in

24:00

um you’re gonna need you’re gonna need

24:01

leads okay um and so um

24:04

anyway i’ll kind of start there and i

24:05

won’t go too much on my on my round i

24:07

want you guys understand that okay

24:08

okay so i’m gonna walk you guys through

24:10

the system the system we’re gonna be

24:12

talking about

24:12

um over the next couple days okay

24:16

so the first part in this process

24:21

um that we’re gonna be going through

24:23

this is this is gonna be what we spend

24:24

all the time on tomorrow

24:25

the first step here is we’re all going

24:27

to create

24:31

your very own lead magnet

24:35

okay and we’re spending a lot of time

24:36

tomorrow going into that so i’m not

24:37

going to go too deep right now

24:39

but that’s the first step is creating

24:40

your own lead magnet okay i don’t care

24:41

what business you’re in you need to have

24:42

a lead magnet lead magnet is the thing

24:43

that gets people to raise your hand to

24:44

come to you

24:45

it’s the kiss test it’s this challenge

24:47

is a lead magnet for me right

24:48

all these things you’re creating lead

24:49

magnet get somebody in okay and again

24:51

i’m gonna spend a lot of time tomorrow

24:52

going deep into this but i want you to

24:53

understand i don’t care what business

24:54

you’re in you always create lead magnet

24:56

this is how lead magnet works

24:58

okay if you think about your business

25:00

right now okay

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