YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
hey my name is russell brunson i want to
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welcome you back to my youtube channel
00:03
now during today’s video i’m gonna talk
00:04
about the path from going from zero
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to a million dollars inside of your
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business but before we do on make sure
00:09
you take a second to subscribe on the
00:11
link down below
00:11
make sure you’re subscribed to the
00:13
channel and also turn on your
00:14
notifications that way when every new
00:15
video comes out
00:16
you get notified first okay with that
00:18
said i’m gonna walk you guys through the
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path from going from zero
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to a million dollars
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paid to sell your product i love this
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guy i honestly the entrepreneurs are the
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only people that can actually change
00:31
this planet
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so the reason why i want to do this
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video is because it’s one of the
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questions i get asked the most from
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people is how in the world you get to a
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million dollars
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and the reason why they ask that to me a
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lot is because some of you guys have
00:43
seen before the pictures of people
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holding up those two common club awards
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well i’m the guy who gives people those
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awards
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in fact we’ve given away over 800 to
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common club awards today
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from people entrepreneurs people just
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like you who took their products and
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their services
00:55
and were able to make over a million
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dollars inside of a funnel so the
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question is well how do you do it
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i think the the thing that most people
01:01
think is they think well the secret i
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gotta find the right product i gotta
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find
01:04
something that nobody knows about it
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they’re so stressed about figuring out
01:08
like this loophole or this hack
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where the reality is that’s not how you
01:11
grow a business okay how you go
01:12
grow your business a little bit
01:13
backwards which is why most people don’t
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ever have success
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okay the first step to grow a successful
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business is you have to figure out who
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is the dream customer who is it you want
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to sell your products your services to
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this has got to be somebody that you’re
01:24
passionate about someone that that you
01:26
would want to sell
01:27
you’d want to serve you want to create
01:28
products you want to do things for them
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no matter what even if you weren’t
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making any money right that’s the first
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step so for me and my company when i got
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started
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i knew that people i wanted to serve are
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entrepreneurs i was an entrepreneur
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entrepreneurs had changed my life i
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wanted to be able to serve them
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at the highest level so that became my
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dream customer now the second question
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is then after you figure out who is you
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want to serve you figure out what is it
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they actually want
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right now the problem most people have
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is they go and they try to create a
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product and then shove it down these
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customers throats
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and that’s not the secret the secret is
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you have to listen to your dream
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customer okay being successful is
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nothing to you being creative
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as a hundred percent to do with you
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being able to listen to your dream
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customer listen to what do they want
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what are they struggling with what are
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the
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the problems they have and then from
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that that’s where you get ideas for the
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products and the services you could sell
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my very first book was a book called dot
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com secrets and it was because i was
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listening to the entrepreneurs i wanted
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to serve and they were struggling
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selling their products online they
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didn’t understand funnels they didn’t
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know what to do
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and so because of that i wrote my very
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first book and became an instant best
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seller
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our software company clickfunnels came
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from this listing to customers saying
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hey i understand this funnel thing but
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i’m confused like i can’t figure out how
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to do it i’m trying to hire people i’m
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struggling
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and that’s when the idea came let’s make
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software that makes this simpler so it’s
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not being creative it’s listening to
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what they want and then actually just
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creating the exact same thing that they
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just asked you for so step number one
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who’s your dream customer step number
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two is what do they actually want
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and then step number three is go and
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create that thing the nicest thing about
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this is you don’t have to be super
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creative so many people are like well i
02:45
can’t do this because i’m not creative
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you don’t have to be creative you just
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have to listen and then go figure out
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what it is they want
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and then go and create it and so that’s
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the next part now for you it could be a
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book it might be a course it might be
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a training program maybe it’s a physical
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product it doesn’t really matter it’s
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listening to your audience
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and figuring out what they actually want
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so after you figure that out then the
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next step after you’ve got a product you
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got to figure out how to sell it
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this is where a lot of people get stuck
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i always tell people there’s two parts
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to selling you gotta figure out what
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you’re gonna sell
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and then how you’re gonna sell it okay
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so if you have a product let’s say you
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have a book you’ve got your course
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you’ve got your thing you’re gonna sell
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there’s a lot of different ways to sell
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things obviously you can sell things on
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the phone you can sell them
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through webinars you can sell them
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through youtube videos a lot of
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different ways you gotta figure out what
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is the method that’s gonna work the best
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for you you’ll know you’ve got the right
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what which is the right product
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and the right how the how to sell it as
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soon as it starts taking off your
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business will take off literally
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overnight and i can show you case study
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after case study after case
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study of entrepreneurs who tried and
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they failed they tried and they failed
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they tried to fail
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and the secret wasn’t the hack it was oh
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this is the product they wanted and this
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is how i’m going to sell it you put
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those two things together
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if you get the right what and the right
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how that’s when your business takes off
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and that’s the path to get from zero to
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a million dollars as quick as possible
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all right so hopefully in your mind now
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you’re thinking about your what and your
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how if you guys like this content like
03:52
this video i’ve got a whole bunch more
03:53
like this on our channel to go deeper
03:55
into these topics so you can really
03:56
understand them and master them for
03:57
yourself so make sure you click on the
03:58
subscribe button to subscribe and turn
04:00
on notifications so when the new videos
04:02
come out
04:02
you get them right away on top of that
04:04
if you’re ready for the next video in
04:05
the series click on the button right
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here click on the little video there
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thank you the next video you can
04:09
continue your education learn some more
04:11
about how to grow your company online
04:14
[Music]
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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.