How To Replace Yourself The Right Way

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:01
and welcome to marketing secrets podcast
00:05
so the big question is this power
00:08
entrepreneurs like us who didn’t cheat
00:10
and take on venture capital we’re
00:12
spending money from our own pockets how
00:14
do we mark it in a way the lets us get
00:16
our products and our services and the
00:18
things that we believe it out to the
00:20
world and yet still remain profitable
00:22
that is the question in this podcast
00:25
we’ll give you the answers my name is
00:27
Russell Brunson and welcome to marketing
00:29
secrets everyone I just got done I took
00:37
off early today and went and took Norah
00:39
to a little gym which is so stinkin fun
00:41
she was so cute and I headed back to the
00:43
office to go get some stuff done just
00:46
grateful today for being an entrepreneur
00:47
and having the ability just to like take
00:50
off and go to my daughter’s little gym
00:51
thing and have fun with her and not have
00:53
to like worry about anything so one of
00:55
the what are the hidden benefits to be
00:56
an entrepreneur right alright so one
00:58
taki is today so and it’s something that
01:01
we have been talking about a lot
01:03
recently probably because we’re in the
01:04
middle of it in our company but it’s
01:05
like getting the systemization in right
01:08
so the first time I ever heard about
01:09
systems was I read the book Emeth by
01:12
Michael Gerber and I I remember it was
01:15
probably probably twelve years ago or
01:18
something and at the time I started my
01:20
business and I had like learned how to
01:21
do everything right because I couldn’t
01:23
have any money out sort of program at
01:25
Neverland program so I hired this guy
01:26
named Matt Dorel in Rome and he who
01:28
still works for me to this day and and
01:31
so he did all the programming stuff I
01:32
had to figure everything else because I
01:33
didn’t have any skill so I had to learn
01:35
how to do write copy I had to learn how
01:36
I didn’t just either I hired images but
01:39
I learned all these different pieces
01:40
like to marketing and traffic and sales
01:42
like and like it sucks when you’re first
01:44
get started it’s just you you know how
01:45
many capital or money so it’s like you
01:47
have to like get really talented and I
01:50
think that’s one of the big reasons why
01:51
if you heard the intro the show I make
01:53
fun of people who take on VC money cuz
01:54
I’m like they don’t have to learn any
01:55
the stuff they just like cheat they get
01:57
a bunch of money to hire people and
01:58
there’s never anyone on the team that
01:59
actually has the skill set to run the
02:02
show like there’s got to be someone who
02:04
has done everything once or else it’s
02:07
hard to like I don’t know that’s just my
02:09
thought thoughts my feelings so I was
02:11
doing everything from writing copy doing
02:12
his customer support driving traffic
02:14
doing sales project management
02:17
everything it was just me right and
02:20
orell and then someone I think it was
02:23
tell me Knudsen or someone at an event
02:25
mentioned this book called the e-myth
02:26
and I thought oh it’s like the Internet
02:28
mark I think he was like internet or
02:30
email I don’t know so I bought the so I
02:33
remember we’re going on a trip down to
02:35
Lake Powell my wife and I and so we’re
02:37
heading out we swing by Barnes and ovo I
02:39
go in the bookstore a business section
02:40
there’s a book called the e-myth I’m
02:41
like this is the one that I’ll talk you
02:42
know so I bought it jump in the car ride
02:44
drive you know 12 hours down the Lake
02:46
Powell Utah jump on a house but go in
02:49
the middle the boat pull out my new
02:50
books to learn about internet marketing
02:51
and I start reading it has nothing to do
02:54
with internet marketing let’s kinda
02:55
point at first but I nothing else treats
02:57
I can’t read this thing and it was all
02:58
about systemization talked about you
03:02
know how most authors feel like they’re
03:03
juggling this thing and this thing and
03:05
juggling at ten different plates right
03:06
you try keep mall whole up top cause you
03:08
know if one of them Falls Holdings gonna
03:09
collapse you talked about basically
03:11
going in there and like each of these
03:13
things you’re spinning it’s like create
03:15
a system around it plug some of that
03:16
system and then and then run with it and
03:18
then doing that through all the
03:19
different things until eventually
03:20
without saying systemized and that was
03:22
kind of the gist and I’ve never gone
03:24
super deep with Michael Gerber stuff
03:25
outside of that and I don’t have a
03:27
couple friends who disagree with what he
03:29
says but the conception is like this is
03:31
brilliant like build systems to replace
03:32
the things I’m doing and and I honestly
03:35
struggled with that for a long time I
03:36
think most entrepreneurs do because I
03:39
think this and this is this is the whole
03:41
point of the podcast I think I know why
03:42
now that we’re doing at the right way I
03:44
think the reason why is because
03:46
because you have been you as the
03:48
entrepreneur who had to figure out all
03:49
this crap ahead of time you did figure
03:51
out do all these things like you’re
03:53
taking on like 20 or 30 different skill
03:55
sets initially do you have to learn to
03:56
be able to launch a business right which
03:58
is hard and some things you’re really
04:00
good at some things you are whore blah
04:01
but you have to figure how to do it
04:02
because cuz there’s no one else doing it
04:05
right like I had to learn how to write
04:06
copy cuz I member um someone explained
04:08
it to me on time I was like huh that
04:09
sounds horrible like I hate writing and
04:10
they’re like well you could hire him
04:13
they’re really expensive and I didn’t
04:13
know how to hire so and and only person
04:15
I really knew the time who consider
04:17
himself a copywriter was Joe of Italian
04:19
I went to his site and he was charging
04:21
like you’re like six dollars a word for
04:24
email copy I was like six dollars a word
04:26
like even the little words like uh-uh
04:28
and I was like I can’t I guess I gotta
04:31
learn this crap it’s out of my books and
04:33
study your practice and read and learn
04:34
and like it was painful but I had to do
04:36
it because there’s no one else that
04:37
could do it at the time right so then we
04:39
get the point where start trying
04:40
systemize things we start bringing
04:41
people in I think the biggest problem
04:43
most of us have as we assume that the
04:46
people that we’re bringing in will have
04:49
all the skills that we’ve have acquired
04:50
to get this thing off the ground and I
04:54
think that’s what I’ve always been
04:56
frustrate I can bring people in on my
04:57
god like you can’t do this like again
05:00
you do this one part but you’re horrible
05:01
all these other things and it’s like
05:02
you’re trying we try find rock stars to
05:04
replace us which is like not easy at all
05:08
and what I’ve been learning through this
05:10
new process is systemization we doing
05:12
with James P James P frill is this less
05:16
about that more like figuring out all
05:18
the pieces and then bring people that
05:21
are just amazing at that one piece and
05:23
so it’s gonna be weird it’s like how do
05:28
I say this the right way cuz I don’t
05:29
want to make it sound offensive cuz it’s
05:30
not even a little bit I feel like for me
05:33
and for most entrepreneurs like we
05:34
probably get to like level 6 or 7 skill
05:38
set and a whole bunch of things right it
05:40
gets this they gets this idea off the
05:42
ground right and so that’s kind of kind
05:45
of where app and the goal is not to
05:46
bring in someone that’s the same thing
05:48
it’s like it’s like picking each one of
05:49
those skill sets that your six app you
05:51
take that apart and you find 10 level
05:53
person and plug them into just that one
05:55
thing
05:56
it’s the problem that in our minds
05:58
entrepreneurs gonna know how we all
05:59
think is like you saying take ten people
06:01
to replace what I’ve already doing and
06:03
it’s like yes but those ten people will
06:07
be able to do level 10 of what you’re
06:08
doing that level for you know five or
06:09
six whatever you’re doing right now and
06:11
so it actually becomes better but it
06:13
takes more people to do because there’s
06:15
not anyone who’s gonna write copy and do
06:16
customer support right even though you
06:18
had to do that I think they’re not gonna
06:20
do it you got to find like a level 10
06:21
support person level 10 copy person
06:23
level 10 funnel person level 10 designer
06:25
and like all those pieces you plug them
06:27
in and and be okay with the fact that
06:29
they’re not gonna do all the stuff you
06:30
did they’re just into one piece but
06:32
there’s no way better than you and there
06:35
and if you try to give them two things
06:37
or three things they’re gonna suck at
06:39
all of it they’re gonna do way worse
06:39
than what you’re frustrated annoyed and
06:41
fired him right but it’s like
06:42
understanding that like their level 10
06:45
skill set is gonna replace your six now
06:47
you get ten people awesome like now
06:48
becomes magic I’m looking at it’s
06:49
happening now and are in my business
06:51
I’ve always been I’ve had an amazing
06:53
team and I’ve been building his team for
06:54
a long time and it’s been it’s been good
06:55
but as we’re specifically trying to
06:57
replace me on things I currently do
06:59
which I do a lot of things I still
07:02
things and it’s like I’m trying to do
07:04
that I pull myself out those pieces and
07:06
it’s like it’s been scary but I’m trying
07:09
to find level 10 people each spot plug
07:11
them in and now it’s like man they take
07:13
my like what I didn’t make it better and
07:15
and I think the most haunted fear is
07:18
probably level 10 on one thing they got
07:20
I think yeah like I would say I’m level
07:22
tenant one thing so I’m keeping that
07:23
peace because I love it but the rest of
07:24
it any other people and anyways hope
07:26
that gives you hope cuz I know that as I
07:29
system my stuff in the past I’d always
07:30
get frustrated because I think I’m
07:31
trying to get people three or four
07:32
things like hey you’re gonna write copy
07:33
and do this and do this and they can do
07:35
one or two but then the other ones make
07:36
it make him struggle just they never
07:38
were able to be rock stars it was by
07:40
fall I didn’t let them shine where’s now
07:42
stepping away from this and true izing
07:44
look like just having folks on that one
07:47
thing just because you did ten doesn’t
07:48
mean they should be in fact they do is
07:50
gonna hurt themselves and you and
07:51
everyone like I think that’s part of the
07:53
problem not a problem part of them I
07:55
guess the opportunity entrepreneurship
07:56
is we have to master 10 things to get
07:59
this thing into orbit is you thought a
08:00
million bucks now it’s like okay now I
08:02
just bought my freedom now it’s time to
08:03
take this cash let me place myself at
08:05
level 10 people and
08:07
yeah and first its to be scary so you
08:10
spend all your cash on his leveled head
08:11
people but if yellow with had people
08:12
then the cash will dramatically increase
08:15
the cash does not dramatically increase
08:17
means you didn’t find level clones so
08:19
anyway I hope that helps it was kind of
08:22
big AHA for me recently just watching
08:24
his like I went to go with Nora and I
08:25
did a little meeting with my team I’m
08:26
looking at like okay that’s the person
08:28
replace this part of me and that person
08:29
plays that part of me and that part I’m
08:30
looking all this things and I’m like all
08:32
of them are better those things than I
08:33
am this is so great I’m gonna play my
08:35
daughter now and they’re doing their
08:36
their their piece of brilliance and I
08:38
can go spend time my daughter pretty
08:41
special pretty cool that’s the goal this
08:43
that’s been the goal for me I’m finally
08:44
getting there and I hope that gives you
08:46
guys some faith and some hope especially
08:47
those who have tried to systemize have
08:49
tried to replace yourself and tried to
08:51
hire people and have been frustrated I
08:53
get it and maybe this little piece that
08:54
I got over the last day or two will help
08:56
you as well so hope the helps back in
08:58
there build some funnels makes everybody
09:00
and we’ll talk to you soon bye would you
09:03
like to see behind the scenes of what
09:04
we’re actually doing each day to grow
09:06
our company
09:07
if so then go subscribe to our free
09:09
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The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

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