How To Run High Impact Events - Alex Moscow - FHR #206

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back I’m so excited to have you guys
00:20
here today because today you have the
00:21
opportunity of hearing from Alex Moscow
00:22
Alex welcome to the show thanks Dave
00:25
excited to be here one of the things
00:27
that again people always ask me about
00:29
and it’s sometime really excited today
00:31
really kind of explore with you since
00:32
you’re really kind of the world’s
00:33
leading expert in working with coaches
00:35
to make sure they really own their value
00:37
and more importantly that they’re able
00:38
to to really find a way of getting
00:41
high-end clients with integrity and a
00:44
topic that you know a lot of people talk
00:46
a lot about but really rarely ever do
00:48
and I think the the cool thing is I was
00:50
taking a look at some of the stuff
00:51
you’ve been doing and I know one of
00:53
things you were talking about earlier
00:54
was the fact you’re able to run high
00:56
impact events with retreats of really
00:59
about six to sixteen twenty people and
01:01
yet the coach can walk away with
01:02
somewhere that you know plus six figures
01:05
type of thing in less than three days
01:06
and so that’s one of things I want to
01:07
make sure we cover today but before we
01:09
do that I’d like to kind of talk a
01:11
little more about your story because as
01:12
we were talking just a few minutes ago
01:13
your your guy is really kind of focused
01:16
and working with entrepreneurs to help
01:18
them do a lot of public speaking and to
01:20
work really as far as crafting their
01:23
message so they can sell high-end
01:24
products and things and yet you’re a guy
01:26
as I recall who basically had a fear of
01:28
talking to people and also I think you
01:30
also mentioned the fact that you have a
01:32
history as far as being a Sutter is that
01:34
correct that is correct my friend that
01:36
is correct
01:37
do you mind kind of explaining a little
01:39
bit of how how a guys struggling with
01:42
stuttering actually has been able to
01:44
overcome that as well as the fear of
01:46
public speaking to now where you’re
01:47
actually the leading guy teaching other
01:49
people how to do this yeah absolutely so
01:52
when I was a younger clinical speech
01:55
therapy never really worked for me and
01:57
so I’ve been into personal development
01:59
and spirituality and you know it’s
02:01
really the self-help field you know for
02:04
my whole life and so I was brought to my
02:06
first seminar when I was 19 and it was
02:09
it just it changed the whole my whole
02:11
perception around you know
02:13
who I saw myself as and what I saw as
02:15
possible for myself so you know as I got
02:19
into going to different seminars and
02:20
live events around you know yeah being
02:22
the best version of yourself I’m getting
02:25
rid of limiting beliefs all that stuff
02:27
like I I was able with just which is
02:29
really weird for someone who stutters is
02:30
that I was able to attract really
02:32
amazing mentors in in my life and so
02:34
I’ve had a really amazing mentors who
02:36
have shown me the possibility who saw a
02:38
greater potential and myself then it’s
02:41
all greater potential in me then I saw
02:42
for myself that’s fascinating I know
02:45
that it’s one of the things I’m sure is
02:48
why you do what you do now is you’ve
02:49
kind of been paying that forward because
02:52
of all the help that you got in the past
02:53
that correct yeah and also I I believe
02:55
that you know everyone’s here for a
02:58
reason
02:59
and I believe that we’re we all have
03:01
unique gifts and unique talents and I
03:04
believe if you’re if you have those or
03:06
if you haven’t found those yet you know
03:07
how we find those we go back into our
03:09
story of where we came from and so for
03:11
me like I have you know the two main
03:12
brands the one you spoke about small
03:14
events big profits helping coaching
03:16
experts to do high impact events retreat
03:18
six to sixteen people walk over six
03:19
figures in three days so that’s you know
03:21
helping people speak from stage putting
03:22
on events making you know high-end
03:24
mastermind offers from stage and have
03:25
another one on high-end sales which is
03:27
effortless enrollment you know how to
03:28
how to sell high-end programs with
03:30
owning your value and complete integrity
03:31
and truth and so it’s like if you look
03:33
at what I do you know it’s like I so
03:36
much of my story has been like healing
03:38
that within myself and owning that
03:39
within myself and I believe you know as
03:41
a coach or an expert oftentimes
03:44
we are teaching the thing that we we
03:46
needed to learn most in life I love that
03:50
I totally agree with you on that well we
03:52
just recently came back from Grant
03:54
Cardone event where Russell spoke to
03:55
almost 9,000 people and you know walked
03:58
away with over three million dollars in
03:59
sales but I’m fascinated by the fact
04:02
that you could actually create a retreat
04:03
of six to sixteen people and then walk
04:05
away with six six figures in three days
04:08
so if you don’t mind I’d love to kind of
04:10
explore how in the world you’d do
04:11
something like that totally so I believe
04:14
in this day and age like our customers
04:16
are more sophisticated and I believe I’m
04:18
in my market and the coaching and expert
04:20
market I believe and I believe in all
04:21
markets in general but especially in
04:23
this one that our clients are craving in
04:25
too
04:26
see like they they’ve been sold so many
04:28
online courses they’ve been through so
04:29
many product launch formulas and I
04:32
believe our clients are craving intimacy
04:34
and access so in working with thousand
04:38
different coaches for the past nine
04:39
years I have discovered that you know
04:42
there’s so many thought to so many
04:44
different coach who said you know I’ll
04:45
do an event someday I’ll do a seminar
04:47
someday I’ll do a workshop someday and I
04:49
don’t know if you familiar with this day
04:51
but my experience is some day it rarely
04:53
ever happens and so there’s all these
04:56
different stories of well I need to be
04:58
at this level I need to be making this
04:59
amount of money I need to have this
05:01
amount of clients you know I’m not
05:02
experienced yet I’ll do a seminar when
05:04
and so a lot of them and a big belief
05:07
was that they had to have you know a
05:08
hundred two hundred three people in a
05:11
seminar before it to be profitable and
05:14
what I found is actually rather than
05:17
going going wider I believe good I
05:20
believe go narrow and deep so in my
05:22
small events big big profits model like
05:25
I say get rather than going to the
05:27
masses you did just get do you the right
05:32
people there get the right people in the
05:33
room and so I have I have clients like
05:37
Katarina Satori and I preferred this
05:41
this story is really relevant to what
05:42
you shared is that you know she wanted
05:44
20 people at at her retreat and she got
05:48
you know a week before you know I was
05:49
coaching her and she had five people
05:51
there and she was like I only have five
05:53
like and she was like use tears you know
05:56
she was so upset she’s like hey these
05:58
people are here like they showed up I’m
06:00
gonna show up at my best like there’s 20
06:02
there and out of those five people you
06:04
know she was able to do one hundred and
06:05
ten thousand dollars from those five
06:07
people that’s a narration and at a
06:09
smaller event like why I believe they’re
06:11
so impactful is because you can share
06:13
you can share your content and you can
06:15
also answer questions so you know with a
06:18
bigger seminar you have to you know
06:19
there’s maybe influence techniques
06:21
you’re using your your presentation has
06:22
to be so so clean and polished whereas
06:25
in a smaller event you can just talk and
06:27
you can ask question hey is this landing
06:29
hey what’s what’s been your biggest
06:30
insight you know you can get the
06:31
feedback from your audience and I also
06:33
believe to to attract an enroll you know
06:37
your dream clients you need to be the
06:38
most authentic and expressive er
06:40
of yourself so in a small event like
06:42
when you can like when you just be I
06:45
believe that when when there’s a foreign
06:47
framework to follow yes and when you
06:49
bring your own flavor of who you are
06:50
into it that’s what that’s what creates
06:52
results like that so on these small
06:54
events then Alex are you having people
06:56
are they coming have they already paid a
06:58
high ticket to get there and then you’re
07:00
pitching him on a higher thing what’s
07:01
the form apt as far as the actual event
07:03
yes so it varies um what I teach in my
07:07
programs is called a premium core offer
07:08
so that comes with a that’s a online
07:11
course a QA for six to eight weeks and a
07:17
private Facebook group and then a live
07:19
event so that’s like a traditional
07:23
product launch formula type of model but
07:24
instead of charging at thousand a two
07:26
thousand I say charged three to ten
07:28
thousand for it so a lot of my clients
07:30
are using that where they’ll sell that
07:32
course and then they’ll they get they
07:35
get a ticket to that event as a bonus or
07:36
I have clients who or that the ticket
07:38
price for that’s anywhere it’s usually
07:40
to two to five K so it’s a two to that
07:44
two to five thousand dollar coaching
07:46
program for six to eight weeks and then
07:49
at the end is a live event that they are
07:51
able to come to so they’ve already
07:53
gotten some results from you and now
07:55
they come to the event and then at that
07:56
event you’re pitching in the higher end
07:57
product yes that’s correct
07:59
okay so on the how are you selling the
08:02
front end piece is that through a
08:03
webinar is that straight traffic
08:07
application what what’s your process to
08:09
to sell the first product yeah the great
08:12
question so that varies um there’s some
08:14
my clients who are using webinar funnels
08:16
or just different types of online
08:18
funnels that drive to an application and
08:19
that’s sold over the phone and another
08:23
big strategy that I use as well is is
08:26
speaking so I’m a big fan of of
08:29
sponsoring live events it’s it’s like
08:33
you can pay for traffic you know and you
08:35
can also pay for live traffic so I look
08:38
at a sponsorship for an event like if
08:40
you’re you know if someone were to spawn
08:42
sole responsible sponsor grants event
08:46
you know like they pay a certain amount
08:47
to be on stage and then they’re in front
08:49
of nine thousand people so I also have
08:52
my clients I’m sponsor or
08:53
just speak on the different stages for
08:55
that as well that’s I love that idea I
08:57
was talking with the peat bog is about
08:59
that a while back and something we’re
09:00
looking at doing for clickfunnels and
09:02
some of us kind of speaking team we’re
09:03
looking at putting together so on that
09:05
what’s the average cost you’re seeing as
09:07
far as for sponsorship how many people
09:09
are there all that kind of stuff yeah so
09:11
that varies per industry and my
09:14
experience most honestly man most like
09:18
if you go to the bigger events like of
09:21
the the beer name influencers you’ve
09:23
been doing it for a while like it’s your
09:26
gonna look you know for a hundred people
09:27
in the room your sponsorship if you have
09:29
like if there’s so many different
09:31
variables you know is that can you make
09:32
an offer like are you spreading to sell
09:34
or you just giving something away for
09:35
free where you make your money on the
09:38
back end so for myself like I usually go
09:42
for a smaller spot because I’m not
09:45
selling like everything that I do is
09:47
higher end and so it’s closed over the
09:49
phone so I’ll take like a lower speaking
09:52
spot because I’m just gonna make a free
09:54
offer for a big consultation with me and
09:57
so that’s usually an anywhere from if
10:01
there’s like a hundred to 20 people in
10:03
the room you’re looking at anywhere from
10:04
attended to 20,000 for that if you want
10:07
to speak and sell like a mainstage spot
10:09
you’re looking 25 to did like forty
10:10
thousand usually okay and how much time
10:13
are you getting just on stage to to sell
10:16
or to pitch your at least even your free
10:17
stuff yeah so for for like a free spot
10:21
to make excuse me for spot to make a
10:23
free offer you’re usually looking 45 to
10:25
60 minutes and then for a mainstage spot
10:29
that’s usually in a a 90-minute spot
10:33
where you can make an offer fantastic so
10:36
on something like that you obviously you
10:37
really have to know your numbers and you
10:39
know what you can typically so like take
10:42
for example on a webinar we’re typically
10:44
looking at something like that where you
10:45
know if you will just use two hundred
10:47
people the hundred people basically
10:48
register the webinar you’re gonna get
10:50
about a 30% to 40% you know show up rate
10:53
so you know 30 to 40 people on there and
10:56
then you’re in a closed anywhere from
10:57
you know 10 to 20 percent of that so
10:59
you’re looking at you know three to six
11:00
seven people in on a webinar to have a
11:03
deal for a hundred people so in an event
11:06
where you got a hundred people these
11:07
people all typically are these I’m
11:09
assuming most those are probably paid
11:11
events that you’re speaking at yes
11:14
that’s correct so these are people who
11:16
they’re much more of a high qualified
11:17
person than a person that would say be
11:19
on a webinar because these guys have
11:20
have not only paid money for the to
11:23
attend the event they’ve also taken you
11:25
know two to three days out of their time
11:26
they also have paid for travel and hotel
11:29
and so you’ve got a much more qualified
11:30
buyers correct absolutely okay and then
11:34
on that so on here let’s say if it’s ten
11:38
thousand bucks you’re spending for a
11:40
hundred hundred people and you’re
11:42
sitting in front of those people and
11:44
you’re giving them an offer is it for a
11:46
free consult what to use that kind of
11:49
your your your most common offer yes so
11:52
I’ll I’ll break down my last sponsorship
11:56
in detail is that cool that’d be great
11:57
love it oh so I spoke at an event for
12:00
coaches on how to run mastermind so
12:03
that’s that’s a great event for me
12:05
because I teach how to sell masterminds
12:06
and so I I invested it was it was like
12:11
fifteen thousand for the sponsorship
12:13
that was a it was a 60-minute speaking
12:16
spa it was during lunch and I can make a
12:18
free offer so during lunch is not the
12:20
most optimal because you have to fight
12:22
over people’s food so what I did that
12:25
event last I did really well and so it
12:28
was fifteen thousand for that and then
12:29
flying out Mike my team and for all of
12:32
the branding and stuff I was in for
12:34
about 18 grand after expenses so 18
12:39
grand in I did a 60-minute speaking spa
12:41
made a free offer and then I also had a
12:45
base a sponsored booth for the three
12:47
days to so I would highly suggest anyone
12:49
who sponsors get that booth in that
12:52
booth can I that booth can triple the
12:54
amount of revenue that you make there if
12:55
you know how to work it right so I spoke
12:59
during lunch I made an offer for a a a
13:04
business engine upgrade session that’s
13:06
what’s the name of my console or help
13:08
someone gets crystal clear on who their
13:10
dream client is I helped them get
13:12
crystal clear on what’s the message to
13:13
attract them and what high end program
13:15
is going to be attractive in the pricing
13:17
structure in the model for that so that
13:18
was what my offer was it was free I did
13:20
it for free
13:21
it was a $497.00 no-show fee so nobody
13:25
so they have to put the credit card down
13:27
show it show they’re serious if they
13:29
show up to the call nothing is charged
13:31
if they would cancel 24 hours in advance
13:33
nothing is charged but if they don’t
13:36
show up and they don’t call let us know
13:38
then their card is charged for 497
13:39
dollars that query cool yeah I love that
13:42
cool so yeah I got it in my VIP lunch
13:46
like was so it was a lunch for the VIPs
13:48
there is about 68 69 people in the room
13:51
I believe I did 22 22 applications from
13:59
that and I closed 11 and I did a hundred
14:02
and twenty one thousand in two hundred
14:06
twenty one thousand five hundred in
14:07
sales and I collected 75 thousand cash
14:09
or 76 thousand cash that’s fantastic so
14:14
basically you’ve got 68 highly qualified
14:16
people
14:16
you got a 33% close rate on apps and
14:19
then from those apps you converted 50
14:21
percent of those yes
14:23
so an $18,000 investment basically
14:26
brought you in 75k
14:28
yes 75k and then the additional but I
14:35
I’m only half the Asians so my math only
14:38
works half the time Dave
14:40
[Laughter]
14:45
it’s about 50,000 extra in contract
14:48
because I did I did a hundred twenty
14:50
1500 in contracts so the extra fifty
14:52
fifty thousand or so what was it was
14:54
collected over the next three months
14:59
that’s fantastic so we’ll just say you
15:02
know what you invested eighteen thousand
15:03
and had it made one hundred eighteen or
15:05
hundred twenty thousand on the video ten
15:07
a 10x multiple on your investment yeah I
15:10
think it’s important especially in this
15:12
industry to be really clear on cash
15:14
collected I totally agree with you on
15:16
that you know I did a hundred thousand
15:21
dollars in sales how much cash do you
15:22
collect well collected 500 in cash very
15:26
interesting what the way that experts
15:29
position things oh it’s so funny well we
15:32
actually refer to that as stomper Matic
15:34
from haha stompernet where they would
15:36
basically say oh yeah we sold sold this
15:38
you know monthly product you know a
15:40
thousand dollars a month and if
15:41
everybody stayed on for the next twelve
15:44
months we would make X I’m like well
15:46
first of all no one stays on for twelve
15:47
months in a continuity program and you
15:49
didn’t collect all that so usually it’s
15:51
about a tenth of what they actually
15:52
would say so
15:53
I totally understand the stopper math
15:54
effective now a lot of coaches kind of
15:57
say well how much they made so I
15:58
appreciate you being that transparent
16:00
and open about Alex that’s very very
16:01
cool well I love I love what you’re
16:03
doing and especially this whole idea of
16:05
of going out and speaking at other
16:08
peoples events to fill your own events
16:10
and so now that you’ve got so from those
16:13
eleven people that you sold they now are
16:16
in into your you know Hunter K or
16:18
whatever it is and then some of those
16:19
people also are gonna attempt a live
16:22
event with you that’s your event
16:23
basically and then you’re going to
16:24
upsell them as well yes that’s correct
16:27
yeah like are we making offers cuz I
16:30
think about it like this and I think
16:31
this is really important so whether it’s
16:33
a webinar a stage presentation like I
16:35
give everything so it’s like I give you
16:37
everything that I could in this you know
16:39
in this in this in this 90-minute
16:40
webinar you know like I wish I could I
16:42
wish I could teach you everything I
16:44
needed I that you need to know to enroll
16:45
high end clients in ninety minutes but
16:46
the truth is that that’s just not how it
16:48
work so you know so this has been
16:50
valuable for you then you know this is
16:51
what I have next so I got my three-day
16:53
event like I give it all you know I say
16:56
hey here’s everything that you need to
16:57
know if you can take this information
16:58
and go out and like in it and implement
17:00
it on your own great you know but how
17:02
many other events have you been to where
17:03
you said oh my life is gonna change and
17:05
you’re back at a different seminar you
17:07
know three months later I call that
17:08
seminar syndrome so I believe they’re
17:11
really I believe to really helps how
17:14
really help our clients you know like we
17:15
didn’t work them for six months to a
17:16
year and beyond like I have like I
17:19
totally agree with you on that
17:20
oh my gosh anybody who’s listened to
17:23
that I hope I know Alex just went over
17:25
that real quick but realize the only way
17:27
you can help your clients is to really
17:29
get the value that that you can provide
17:30
to them is over a long term relationship
17:32
which does require our high-end selling
17:34
type of thing and if it’s six months to
17:35
a year or two or three years whatever it
17:37
might be I think I’m a huge believer in
17:39
that totally I believe it’s like if
17:47
someone can of
17:48
or you know my hiring programs yet
17:49
Holden coming to my event like learning
17:50
good go implement and I have clients who
17:53
could do that you know I have clients to
17:55
invest their last you know thousand
17:56
couple thousand dollars and then they
17:57
come back you know a couple months later
17:59
like oh my goodness like I could invest
18:00
in the higher and stuff now and I
18:01
believe that in this in in my field in
18:04
in in the vertical that I’m in that’s
18:05
the way that should be like I tell my
18:07
clients like my program should never
18:09
cost you money like if you take action
18:11
if you if you if you implement what’s
18:13
there like there should be so much
18:14
abundance from it that’s all even a
18:15
second thought I believe that’s how
18:16
that’s how like business develop
18:18
programs should be I completely agree
18:22
with you on that we’ve taken the same
18:23
approach here clickfunnels is to make
18:24
sure that any type of a coaching program
18:26
it shouldn’t be you should basically be
18:30
able to not only make you money back but
18:31
make more than enough to then invest at
18:33
the next level as well so I think that’s
18:35
a great great philosophy especially from
18:37
anyone’s out there doing coaching
18:40
totally is it cool if I give one little
18:42
tip on that I’d love it yeah I think
18:44
what’s so what’s so so like especially
18:47
all my marketing space so the internet
18:49
marketing the expert space like you know
18:53
you’re obviously familiar with with um
18:56
split testing right of course so I I
18:59
believe so everyone split tests you know
19:01
headlines a split test landing page they
19:03
split test on the actual marketing what
19:05
hardly anyone if anyone ever split tests
19:08
is coaching programs like what program
19:11
is gonna get my client aid a better
19:14
result you know is it this version or
19:16
this version very very few people I have
19:18
talked to and I don’t think anybody who
19:20
actually does that so what I believe to
19:24
really help our clients is that our
19:26
clients need to be trained and how to
19:27
use coaching programs like a lot of
19:29
people have never used one before they
19:31
don’t know how to take advantage of it
19:32
and so I believe how to get our clients
19:34
the best results possible is to actually
19:36
is to actually like train them how to
19:39
use a course like one of the greatest
19:41
like impacts that I’ve had in my
19:43
business is is the is the is the is the
19:47
onboarding process because I believe how
19:49
it starts is how it finishes so the
19:52
onboarding process is actually that
19:54
sales call the enrollment call that’s
19:55
why it’s so I’m so passionate about it
19:58
because it’s it’s the entire foundation
19:59
for the whole relationship but the
20:01
onboarding call
20:02
referring to is the call after that of
20:04
how did you set your client up for
20:05
success that piece alone of implementing
20:08
that has it’s what’s really attributed
20:09
to helping my clients get the amazing
20:11
results of that they do I mean man that
20:13
is fantastic
20:15
yeah but that is that’s been a key
20:19
factor for that too
20:20
oh that is so cool can you share just a
20:22
couple of things that a couple things
20:23
that you’re doing on your onboarding to
20:25
to generate that kind of success oh you
20:27
asked great questions Dave I love this
20:30
yeah so like I got this one off for my
20:34
girlfriend Jennifer hoody who has like
20:36
an incredible copywriting the agency for
20:38
people like Joe polish Dean grad COC and
20:41
some of the top influencers and so I
20:42
learned this somehow I gotta get four
20:43
credit on it the communication framework
20:49
like a or you can call the communication
20:52
framework or a communication
20:54
conversation of like of how honest do
20:57
you want your feedback to be like so
21:02
when we’re coaching you like how and how
21:04
how how honest do you want it to be like
21:08
on a scale from one to ten and then what
21:12
does that number look like for you like
21:14
that question alone I think is a
21:15
game-changer because it lets you get on
21:17
the same page as your as your client as
21:20
to like how they actually community and
21:22
how they receive feedback cuz some like
21:24
it really direct and you know spot-on
21:26
and others don’t
21:27
others that really doesn’t work for them
21:29
so I found that’s been monumental
21:30
another one one of my favorite questions
21:33
is uh I asked him in my onboarding
21:36
process you know we’ll go through you
21:37
know but what what problem are you
21:39
what’s the number one problem me that
21:40
you’re looking to us to solve in this
21:42
program
21:44
why are you committed to succeeding in
21:46
your life and in this program right now
21:48
that’s another gem and this is my
21:50
favorite one is uh how might you mess
21:53
this up I mean because like honestly
22:00
Dave my perspective is that like there’s
22:03
so much business strategy out there like
22:05
you can like literally everything that
22:08
we’re mostly stuff that I teach so you
22:09
can go on YouTube you can you can goo
22:11
you can google it you can google
22:12
anything now I believe you know
22:14
information is not
22:16
transformation it’s not information is
22:18
not transformation so I believe when
22:20
you’re looking for a coach like do they
22:22
have the coaching ability to see the
22:24
blind spots that I don’t see for myself
22:26
like when when I’m going through and
22:29
when when my own limiting beliefs coming
22:32
up in my own my own negative patterns
22:34
come up to keep me small like can my
22:36
coach called me forward to take action
22:38
on what’s on what I need to actually do
22:40
so that’s why like I asked that question
22:42
of you know how might you mess this up
22:44
it’s like what pattern should I be aware
22:46
of of how you will keep yourself small
22:48
because if you are left to your own
22:50
devices that’s what you do that’s why
22:51
you’re in the program in the first place
22:53
so I believe that you know the programs
22:55
that have the highest clients success
22:58
ratios which I’m so so so grateful that
23:01
you know I have a lot of people saying
23:02
that mine does is it’s because that I I
23:06
get really clear on that you know even
23:09
with the best business strategy if they
23:10
don’t believe it themselves if they
23:12
don’t believe it they can do it they’re
23:13
not gonna actually go out there and take
23:14
action on it oh my gosh
23:17
I love that oh we’re gonna have another
23:19
call later because I think this whole
23:21
idea as far as onboarding for the
23:22
coaching is is really where most people
23:24
screw up any coaching program it might
23:28
be real good at selling it but getting
23:29
the results comes down at onboarding I I
23:32
went through I had hired a coach right
23:35
at the first of the year and I actually
23:37
had these kind of conversations with him
23:39
so it’s kind of fascinating so for for
23:41
me if I as far as if I was coaching with
23:43
you and you’d ask me you know how do you
23:45
like to receive feedback I’m I prefer
23:47
really direct I hate when people kind of
23:49
dance around it and everything else just
23:51
be direct with me especially from hiring
23:52
you as a coach just tell me what’s wrong
23:54
whereas I’ve got other people I’ve got
23:56
friends I know who that kind of just
23:59
abrupt blunt in-your-face type of stuff
24:02
is almost offensive and so I think it’s
24:04
really important when you’re coaching
24:05
that you understand how they want that
24:06
feedback for me as far as my number one
24:09
problem to solve
24:10
was I the coach I had hired at that time
24:13
was helping it was basically one of the
24:16
it was based on the one thing and so for
24:20
me my number one problem was I have way
24:22
too many number one things and so my
24:24
number one problem was I wanted to help
24:26
me focus on what’s my most important
24:28
problem that by accomplishing
24:29
everything else will become irrelevant
24:31
or unnecessary and then as far as how
24:34
much you mess this up for me the easiest
24:36
way for me to mess mess it up is taking
24:38
I will over commit myself to too many
24:41
different things and and not achieve
24:43
what I need to do in the amount of time
24:44
I needed so I those types of call
24:47
onboarding are just huge and I
24:48
appreciate you taking the time to go
24:50
through that and I hope hope you guys
24:51
who are listening this who are running
24:52
coaching programs understand the
24:54
importance of this it’s one of the
24:56
things Alex we’re actually looking at
24:58
from quick final standpoint is to to
25:01
start going out and doing more speaking
25:02
on stages and one of things we’ve looked
25:04
at offer and possibly would be this type
25:06
of a coaching and then I love the idea
25:09
as far as onboarding and it really it
25:11
doesn’t sets up the student for a ton
25:14
more success but I think as you made
25:16
mention Alex as the coach it helps you
25:18
really identify what what you need to do
25:21
it again it goes back to a split testing
25:22
so I love thank you so much for sharing
25:24
those absolutely absolutely I’ll give
25:27
you one last question or one last little
25:28
piece to like put that put the cherry on
25:30
the on the on the sundae is I’m after
25:33
you after how how much you messed this
25:35
up you want to ask you know what steps
25:37
can you put in place to to prevent that
25:42
from happening for yourself
25:43
so they take ownership of that and then
25:45
you ask you know how can we how can how
25:48
can i as your coach how can we how can
25:50
we how can my company you know that
25:52
supports you in this as well oh I love
25:54
that I think too often people look at
25:57
coaches as their Savior instead of as a
26:00
coach and I I think that’s fantastic
26:02
I love how you put the the ownership
26:04
back on them that’s where it should be
26:05
I believe that’s what I mean that’s what
26:08
a great coaching is you know and like I
26:09
I you know I tell my clients on the
26:11
phone like I’m not looking for your
26:12
money I’m looking for really good
26:14
clients so if people are coming to me on
26:16
my sales code and I saying well I was in
26:17
this person’s mastermind and this
26:19
person’s coaching program and it doesn’t
26:20
work and doesn’t work that’s like I’d be
26:21
like hey like that’s definitely a cute
26:23
idea so cuz like I know people in those
26:26
programs and they’re working in so the
26:27
common denominator and all those
26:29
programs is you so like I should why
26:33
should I let you into my program when
26:34
you know when gets hard because
26:36
building a business is hard you know
26:38
there are gonna be things that they need
26:39
to work through you know and you think
26:41
it doesn’t work like how do I know he
26:43
you’re not gonna go out there and tell
26:44
them two people my program isn’t work
26:46
because I know my program works I love
26:48
it that’s fantastic
26:49
boys we get kind of close to wrapping
26:50
things up you’re Alex if people want to
26:52
find out more about you or or connect
26:53
you what’s the easiest way of doing it
26:55
yeah so the easiest way of doing it
26:57
would be if they go to my website they
27:03
can go to Alex Jay Moscow comm al e^x J
27:11
M o SC o W calm they can connect with me
27:16
there and also I have I have a bunch of
27:19
free gifts on that on that site and then
27:21
if they want to connect with me directly
27:23
which people for you for you Damon in
27:26
the clicks uh Nelson community is you
27:27
can actually add me on Facebook so
27:29
facebook.com slash Alex Jay Moscow al e
27:33
x j mo SC o w and if you add me as a
27:37
friend but make sure that you shoot me a
27:38
message as well cuz I get a lot of
27:40
requests and if I don’t get such then
27:42
I’m probably not gonna add you so and I
27:45
would love to talk to you but if you
27:47
know if you don’t send the message then
27:49
it definitely makes it a little more
27:51
difficult for me I appreciate your
27:53
saying that I bet from people all the
27:55
time say if I had a G on on Facebook as
27:57
a friend I’m like I get blown up on
28:00
friend request and I’m the same way if
28:01
you don’t know if you don’t send me a
28:03
personal message I I just don’t even
28:05
look at theirs they’re just too many
28:07
people just add a whole bunch of people
28:08
I just I don’t take the time to go
28:09
through it so I think that’s a great way
28:11
of doing it well Alex again I truly
28:15
appreciate all your time and your effort
28:17
and and most importanly the content the
28:18
value Balaam’s here you’ve been dropping
28:19
for our listeners I know you said you’ve
28:22
also got an event possibly coming up
28:23
they could attend is that correct yes
28:25
yes yeah so what I wanted to do for you
28:29
Dave in the clickfunnels community is I
28:30
have an event called the exponential
28:32
enrollment experience and you can find
28:36
that ad exponential enrollment com I’m
28:40
sure that Dave will have a link on here
28:41
and that events if you liked what I’ve
28:43
shared on this on this podcast just
28:46
about you know really coming from a
28:47
place of truth and integrity in your
28:51
sales process a really feeling authentic
28:54
in making those offers and into
28:56
higher-end programs in
28:57
you that’s what this event is all about
28:59
and I believe like I said to to attract
29:02
and enroll high-end clients you need to
29:04
be the most authentic expressed a
29:05
version of yourself and I’ll be teaching
29:07
my method on congruent closing this is
29:11
the first time I’ve taught it to the
29:13
public before and with congruent closing
29:15
it’s about being that amazing coach that
29:18
you are not just with your clients but
29:20
also in your sales process because no
29:22
matter people teach objection handling
29:24
and I know there’s like the objection
29:26
and handlers Bible and there’s all sorts
29:29
of like different scripts on how to hang
29:31
on people’s objections yeah in my
29:33
experience that when you’re dealing with
29:36
an objection that someone’s beliefs
29:39
that’s their limitation that’s their
29:40
belief of why they don’t believe they
29:43
can have something that they want and
29:44
people’s excuses are infinite they’re
29:48
unlimited and so it doesn’t matter how
29:50
many different lines that you can say
29:51
that’s not what’s gonna overcome the
29:53
objection and start a really awesome
29:54
long-term relationship with your client
29:56
we’re gonna help them change their life
29:57
with my congruent closing process it’s a
29:59
process that’s really going to help you
30:01
own your value and also stand
30:03
congruently in who you are and speak
30:05
your truth in that in that enrollment
30:08
process so that your client is truly
30:11
empowered empowered to say yes you know
30:13
most closing processes most other sales
30:15
trainers they’ll teach you how to how to
30:17
just get a deal done get a deal done get
30:20
a yes if that’s what you want to do
30:21
that’s fine but this is not the event
30:23
for you like my event is my congruent
30:26
closing processes empowering that person
30:29
to or enrolling them in a bigger vision
30:31
for themselves and empowering them to
30:33
make a decision to take action on that
30:34
vision so it’s about it’s the you can go
30:39
to exponential enrollment calm
30:40
I’m giving Dave and the Cleveland
30:43
community special pricing on that that
30:45
ticket to um I’ll give David details and
30:47
he can post them on this page of where
30:49
it’s gonna be shared cool well Alex
30:51
again appreciate your time today thank
30:53
you so much and I look forward to
30:54
connecting with you real soon
30:55
absolutely thanks so much Dave you know
30:58
one of things that means a ton to me is
30:59
the personal reviews that you guys leave
31:01
on iTunes you wouldn’t mind going out
31:03
rate the show let me know how I’m doing
31:05
just go to iTunes click on the episode
31:07
and rate it leave a comment I read all
31:09
the
31:09
I appreciate all the stars and
31:11
everything already left for me again I
31:14
really appreciate it and it’s my way of
31:15
finding out how I’m doing so if you
31:17
don’t mind I’d really appreciate it and
31:19
again thank you so much for all that you
31:21
guys do have a great day

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