How to Sell 5+ Figure Offers

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward hey I’m your host
00:18
dave would run the host of the funnel
00:19
radio and I’m super excited today
00:21
because I’m going to be a backdoor
00:23
access to see something that you guys
00:25
may have not seen before something that
00:27
I think is extremely critical and
00:28
important for you as a business owner
00:29
and as a person who’s looking to grow
00:32
your business so real quick Simon a
00:34
little background here this is also
00:36
being recorded as a video we’re going to
00:38
be stripping the audio off of this and
00:39
this will be audios what you’re hearing
00:41
on the funnel radio podcast the video if
00:44
you want to see it go to our funnel
00:45
hacker TV channel on YouTube again
00:47
that’s funnel hacker TV and there you’ll
00:50
have the opportunity to actually see in
00:51
the whole video and everything else but
00:53
the audio will work just as well so
00:55
listen in enjoy and again this is
00:57
basically some of the content that we
00:59
actually have inside of our funnel
01:01
university this is a membership platform
01:03
everything else but I want to make sure
01:05
you kind of understand some of the
01:06
things that are there so if you want to
01:08
use it you can if you want more
01:09
information about it just go to funnel
01:11
hacker radio.com forward slash funnel
01:14
you again funnel hacker radio com /font
01:18
you and you’ll have the opportunity to
01:19
actually see it so what we’re going to
01:21
go through this actually is the third
01:23
issue actually the second issue in our
01:26
training here and I’m going to basically
01:27
reveal to you or have Russell actually
01:30
telling this story behind a very high
01:32
ticket funnel it’s basically how you can
01:35
sell five-figure offers and this is
01:37
something that I’ve really enjoyed it’s
01:39
one of things I hope you guys will enjoy
01:40
as well this is all about Garrett white
01:42
and his warrior funnel and exactly how
01:45
he’s absolutely killing it and crushing
01:47
it by helping to understand the
01:50
importance of shrinking down your market
01:52
so listen in real good and at the very
01:54
end I’ll come right back and talk to you
01:56
about a little more so listen to Russell
01:58
here he goes
02:04
hey rule is russell brunson again
02:06
welcome back to fuddle university today
02:08
class is in session and we’re me talking
02:10
about one of my favorite funnels this is
02:12
a funnel that Garrett white created to
02:14
sell warrior week now if you’ve been in
02:17
my community all you probably know a
02:18
little bit about Garrett he came and
02:19
spoke in the very first phone hacking
02:20
event he’s speaking the second one and
02:23
the way I found out about gear I didn’t
02:24
know who was until probably eight months
02:27
into clickfunnels and we got a support
02:28
ticket from some guy say hey love
02:30
clickfunnels you know we’ve shipped
02:32
everything over we’re making in st. you
02:33
know making whatever a couple you know
02:35
five hundred grand a month whatever was
02:37
appreciate you and so support guys sent
02:39
to me like hey this guy’s making like
02:40
having bucks month you should check him
02:41
out so I go this page and watch the
02:43
first video and I just like sucked in
02:45
and into next patient there’s like this
02:47
huge documentary and I got sucked in and
02:49
anyway needless to say i called him next
02:51
day got to know him invite him speak our
02:53
event and show off the stuff and it was
02:55
pretty awesome so a couple cool things
02:57
about his funnel I want to stress that
02:59
he talked about at our event and
03:01
something that I think all of us need to
03:02
be thinking about is a lot of times we
03:04
try to create things are going to appeal
03:05
to everyone and bring everybody in
03:07
whereas Garrett’s funnel is the opposite
03:10
Saul about chopping people out and
03:11
pushing away so you only get the core
03:13
few people that you do want and so for
03:15
some of you guys do watch the vision may
03:17
be offended he drops the f-bomb a lot
03:18
there’s like things like that that are
03:19
happening and he’s saying things he’s
03:21
pushing you know immediately cutting out
03:23
women he’s immediately cutting out these
03:24
types of men and all sorts of stuff he
03:26
finds the people he wants and I’ve seen
03:27
as he has taken this funnel since I
03:29
first met him and he’s blown it up and
03:31
it’s the point where it’s doing some
03:34
amazing numbers and that was kind of
03:35
transitioning his model away but the
03:37
core concepts behind this room mazing so
03:39
I’m gonna walk us through this funnel so
03:40
it all begins over here with his landing
03:44
page notice the first thing is who he’s
03:47
calling out I who is his client his
03:49
client is married businessman I
03:50
businessman it’s married businessman
03:52
okay it’s so he’s right out the bat
03:54
saying that then you got this video of
03:55
him it’s very intense video of him
03:57
talking to you and telling the story and
03:59
calling you out they get you engaged
04:00
enough to be like man I gotta figure out
04:03
what in the world this guy’s talking
04:04
about what’s interesting is you see time
04:06
to squeeze page right hey good a free
04:07
ebook or free report or free email
04:10
sequence something stupid like that
04:11
right one thing Garrett said our event
04:13
is like I’m a mammoth
04:14
what I want he’s like I like watching
04:15
documentaries and videos and movies I
04:17
want that’s what I want right a lot of
04:19
times are thinking like what you know
04:20
what what other inert markers doing in
04:22
there trying to trying to make stuff
04:23
based on on everybody else as opposed to
04:25
like you as your customer what would you
04:27
want what would get you engaged enough
04:29
to actually give them their email
04:30
address for him it says documentary so
04:32
that’s kind of their their big pitch opt
04:34
in here and your documentary so you do
04:36
opt in and takes you over here to the 60
04:38
minute documentary talking about warrior
04:40
week and even I think who’s gonna watch
04:43
a 60 minute documentary cuz its pretty
04:45
long but if you scroll through here you
04:47
can see it’s it’s pretty intense as him
04:49
talking it’s showing warrior week it’s
04:51
all this stuff that’s a that’s happening
04:54
you got him crying these guys crying and
04:56
it’s this it’s it’s a pretty amazing
04:58
thing right so there’s there’s the
05:00
documentary if you scroll down here it’s
05:03
kind of cool as it shows similar to some
05:05
other phone for this thing we call video
05:07
spoiler boxes he kind of that hero he’s
05:09
breaking down like here’s what’s going
05:10
to happen the documentary and you kind
05:11
of see so that way you’re not wondering
05:13
where things are going you’re saying
05:14
okay you know first thing we’re talking
05:16
to cancel Kings why warrior week divine
05:17
darkness but and it kind of like
05:18
intrigued you right man i gotta watch
05:20
twenty seven minute mark cuz i’m going
05:21
to find out where week about reverse
05:23
production or all these different things
05:24
okay and you notice 121 so it’s actually
05:27
a two hours in only says 60 minutes so
05:29
he’s bringing you in though and it c is
05:31
keeping you in and one thing interesting
05:33
he told me at the event he said that the
05:35
average person watches this documentary
05:37
four times before they apply to become a
05:40
part of warrior week and so people are
05:42
spending 8 10 12 hours watching this
05:44
process before they’re willing to take
05:46
the leap so it’s not about like a quick
05:47
fast conversion it’s about how do you
05:49
get people and getting their heads where
05:50
you’re just like they it creates desire
05:53
and want and something that they want to
05:54
be part of and through this email
05:56
sequences and everything else is
05:57
happening they’re building a culture and
06:00
a community that that the people he’s
06:02
calling out married businessman will
06:03
want they’re gonna be want to be part of
06:05
and so it’s not about like a quick fast
06:07
converting cell it’s more about how do
06:08
we how do we show through
06:10
documentary-style like how do we show
06:12
this movement and and what it is and why
06:14
it’s important why you should be part of
06:15
it so i think it’s brilliant i got
06:17
something I’ve never done what I really
06:18
really want to do is build out a whole
06:20
documentary about about what we do so
06:22
after you watch the documentary and you
06:24
finally decided to do it you click here
06:26
to apply for warrior we
06:27
which then takes you over here hopefully
06:29
eyes can see it turn out this page
06:30
Garrett has a very personal video to you
06:32
like the document is like a you know a
06:35
mask thing where this one is very much
06:36
in saying hey guys welcome you’re here
06:39
you know there there’s a spot there
06:41
could be potentially spot for you need
06:42
to apply and have the application form
06:44
the very first step in application form
06:46
because he’s trying cut people out are
06:47
you a man or a woman if your woman
06:48
booming kick she’ll he doesn’t wanna
06:49
work he’s only working with married
06:51
businessman right he goes through this
06:52
application process to figure out if
06:55
you’re good if you’re worthy if you’re
06:56
going to be the right fit for them
06:57
Hagen’s all about positioning and
06:59
posturing it’s the key with any kind of
07:00
really expensive high ticket sales as
07:02
positioning and posturing and that’s
07:04
what’s happening here in this video I
07:05
love because he’s he’s basically calling
07:06
calling them calling you out and
07:09
welcoming you and telling you what to
07:10
expect and kind of walking you through
07:11
the process so that’s the fourth page
07:14
here in the sequence and then after you
07:16
go through after you apply now his goal
07:18
is indoctrination okay as if you haven’t
07:20
indoctrinated through the documentary
07:21
already but now you want you to be
07:23
consumed into learning to go through the
07:25
stuff so when you do pick up the phone
07:26
you’re ready the positioning the
07:28
posturing dr. nation is done so here
07:30
takes you to the thank you page which
07:32
thank you page like hey watch this video
07:33
scheduled interview Sam and then unlock
07:36
your private quarters and you go in here
07:37
and there’s more training like hours and
07:38
hours and hours of training all this
07:40
stuff is completely free the goal is to
07:42
get you indoctrinated make you want to
07:44
be part of this community part of this
07:45
tribe and to ascend and go to warrior
07:47
week with him and that’s kind of what
07:51
the funnel looks like now like most
07:53
funnels it’s not just one funnel okay
07:55
that he’s he’s stacking multiple phones
07:56
but this is his front end funnel that
07:58
gets people to warrior week now warrior
07:59
he takes it to afford a process an
08:01
amazing experience and then at the end
08:03
of that he pitches them I believe a
08:05
fifty-thousand-dollar program and last
08:08
time I talked to him again he shut down
08:09
work most of the warrior weeks last time
08:11
I talked to him at that warrior week he
08:13
he was averaging I think of eight people
08:15
they were having six out of eight people
08:16
were signing for 50,000 hour program so
08:18
that’s like the next part of the funnel
08:20
the we don’t get to see online but it’s
08:22
there so I want you guys thinking
08:23
through that like how how can you create
08:25
your product your business your
08:27
experience and put it in somebody that’s
08:29
like do you have something experiential
08:30
if not can you create something because
08:32
when people see that experience they
08:34
they want to be part of that people want
08:35
to belong and that’s really the power of
08:37
this funnel so I’m gonna map it out for
08:38
you guys here she can see the whole
08:39
thing once
08:40
alright so this funnel begins right here
08:46
with a squeeze page and it’s pitching
08:50
pitching the documentary video here and
08:56
then they can opt-in now again I i want
08:58
it i want to stress this right here he’s
09:00
pitching the doc he’s selling people on
09:02
why they should come watch this
09:03
documentary he’ll obviously we don’t
09:05
sell are often right where I k give us
09:07
your email address and I’ll show you a
09:08
free ebook like the that you have to
09:10
sell it every single step like this page
09:12
you have to sell the next thing so
09:16
you’re selling gimme imagine your ma
09:17
just amazing document he’s like three or
09:18
four minute video here if him selling
09:21
you on why you need to give me email
09:22
address and watch the documentary okay
09:23
no dose industry that and like hey give
09:25
me your email address I’ll send your
09:26
documentary he’s pitching this so that
09:28
you’ve got desire if you don’t have
09:29
desire you’re not gonna give the email
09:30
under certainly not gonna spend two
09:32
hours watching a documentary okay so you
09:34
were selling the desire every single
09:36
step along wit page over here he’s got
09:40
he’s got the documentary my love my
09:45
awesome handwriting okay showing the
09:47
documentary here he’s got the the apply
09:50
button right here is that the video
09:53
spoiler talking about here’s what’s
09:55
happening at each step in the video and
09:57
help pull them through the video okay
10:00
after this you click on the apply button
10:01
which then takes you to the personal
10:04
video of Gerrit speaking directly to you
10:07
okay again this is talking to the masses
10:09
and you apply now it’s becoming a
10:11
personal conversation personal
10:13
conversation with you over here and
10:14
they’ve got an application form you fill
10:16
out to see if you’re going to be a good
10:17
fit so here’s your application page
10:21
after they apply and they taken over
10:25
here to it i like to call the
10:27
indoctrination page and here he’s first
10:34
step he’s getting them to watch some
10:35
videos second step set it schedule a
10:37
call with Sam so calling talk to Sam and
10:41
the third step here is watching videos
10:44
to indoctrinate to to get deeper rooted
10:47
into the concept that he’s trying to
10:49
sell you on throughout this entire
10:50
process and there it is there is the
10:53
warrior week funnel and
10:54
like I said post funnel out here on the
10:58
end of this after they come to warrior
11:00
week that’s right here warrior week then
11:04
here’s reup so your big big big ticket
11:09
product come and so this this concept
11:13
can fit for a lot of things doesn’t that
11:14
mean you have to run your own week-long
11:15
training programs but what do you sell
11:18
this experiential as an event it’s their
11:19
seminars in a workshop as a master Mike
11:21
what is that how do you capture that
11:23
into a documentary form and then you’re
11:25
pitching everything along the way and
11:27
then when they come to that experiential
11:29
thing like what’s the next thing you can
11:30
offer you may think as i remember i
11:33
first drew my very first master my
11:34
program and i told the group dive
11:37
selling a five-thousand-dollar program
11:38
they said what do you sell people pay
11:39
five thousand dollars Mike nothing
11:41
that’s my back end and it said you have
11:42
to understand that you have a
11:43
five-thousand-dollar buyer right there
11:45
like you need to sell them the next
11:46
thing and I’d pay 25 grand to be in that
11:47
mastermind group and that night they
11:49
pitches on a thirty thousand dollar
11:51
thing to be part of this this a
11:52
documentary video and half of the room
11:55
went and paid an extra 30 grand to be
11:57
part of it was crazy to me you know
11:59
Garrett you’re paying ten thousand
12:00
dollars to become doing a warrior weak
12:02
knees pitching another fifty thousand
12:03
dollar thing they’re the most who think
12:04
that’s not possible no was going to do
12:05
that but if you structure right and
12:07
providing value and you’re in doctrine
12:08
and you’re doing all these things we
12:09
talked about it is possible is happening
12:11
right now it can happen in your business
12:13
as well so I hope you enjoyed the
12:15
warrior week high take it funnel it’s
12:16
one of my favorite and I hope you guys
12:18
model this in your business as well
12:20
thanks hey everybody i hope you really
12:23
enjoyed that again this is for funnel
12:25
hacker radio com forward slash following
12:27
you you can get a ton more information
12:29
content most importantly they’ll make
12:31
sure that you’re actually applying most
12:33
things that you’re learning here on the
12:34
funnel hacker radio channel i want to
12:36
make sure that you’re not just listening
12:38
if you’re actually taking action steps
12:40
so you’re improving your business so
12:41
again if you want more information about
12:43
it just go to funnel hacker ringo com
12:45
ford / follow you and we’ll see soon
12:48
thanks for listening to funnel hacker
12:50
radio podcast if you’d like to be
12:51
notified anytime we release a new
12:53
episode just subscribe over at funnel
12:55
hacker radio com in addition to that
12:58
we’d love to send you a free gift you
13:00
can find that free gift at funnel hacker
13:02
radio com forward slash free trial one
13:06
last thing is we love giving away cars
13:08
so if you’d like access to a free dream
13:11
car all you have to do is go to funnel
13:13
hacker radio com forward slash dream car
13:15
and you’ll get all the details thanks
13:17
again for listening

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki