How To Sell A Product Online And Sell Anything To Anyone Using This One Tactic

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
what’s up everybody this is Russell
00:01
again and I have a little bit of a rant
00:03
and I hope you guys are okay with that
00:04
because it’s something that I keep
00:08
trying to get people to understand and
00:09
they keep not understanding so no
00:11
offense anybody because I probably said
00:13
a lot of places maybe even here so I’m
00:14
telling you guys right now right here so
00:16
you will hear and you’ll understand so a
00:18
lot of people come into my world into
00:19
the funnel world like well I’m selling
00:21
stuff on Amazon or shop find some
00:22
physical products and some spam is an
00:24
example of physical products maybe
00:25
you’re selling supplements or you’re
00:26
selling jars or you’re selling buttons
00:29
or selling markers like whatever it is
00:30
you’re selling in they’re going through
00:31
the stuff funnels you’re literally the
00:33
Corl so how it’s gonna work and I should
00:34
tell you Mike
00:35
go read these book expert secrets for
00:36
anybody who thought experts secrets is
00:38
only about some information products you
00:39
missed the whole point of the book
00:41
please stop go find your copy of the
00:43
book start a very beginning and then
00:45
look at it from a through a lens of
00:47
whatever it is that you you are selling
00:49
okay if you’re selling physical products
00:50
info products supplements network
00:52
marketing whatever it is you’re selling
00:53
this book is the blueprint for that and
00:55
you’re saying well this doesn’t work for
00:56
me because my business I don’t do this
00:58
instead I’m thinking boy how can I use
01:00
this in my business like that should be
01:01
the the I think one key reminders how
01:03
can I use this for my business not oh I
01:05
can’t use this for my business people
01:06
are something overall so my business is
01:07
different no it’s not different you’re
01:09
just not doing it right
01:10
okay start thinking it how do I actually
01:12
implement this into my business okay for
01:14
example I love you like Russell’s works
01:16
for you because you know you have a
01:17
software company every other software
01:19
company that I’m competing against does
01:21
not do this if I were released this four
01:23
years ago and tell people to read this
01:24
it’s like wow this doesn’t work for SAS
01:26
I’m hustling information product to say
01:27
no likey not seeing me actually do this
01:30
to sell SAS to sell software as a
01:32
service okay works for that’s those
01:34
works for something’s works for
01:35
everything okay so I’m not gonna walk us
01:36
through there’s a really quick quick
01:39
like two-minute break down how this
01:41
concept works with physical products Kay
01:43
so again the comment yesterday I saw it
01:45
was like Russell I you know there’s no
01:47
there’s no face to my company so this
01:49
isn’t gonna work my first thing would be
01:50
you need to have a face to your company
01:52
okay there’s a reason why there’s a face
01:54
of cliff phones the people can connect
01:56
with a human being if there’s not a face
01:58
not a person you become a commodity and
02:00
people are gonna go off price go off of
02:02
what features I got this feature here is
02:03
this feature if you have a face a
02:05
personality people will bond with you
02:07
and they will follow you to the end of
02:08
the world
02:09
and that’s the more number two this
02:11
whole book is about how to create offers
02:13
figure out what your market and actually
02:14
creating an actual offer okay in fact
02:17
the same concept is how I became a great
02:20
affiliate okay so I’m gonna I’m gonna do
02:22
this so let’s say if the selling
02:24
physical products let’s say for example
02:25
organifi so organifi this is my buddy
02:28
Drew’s supplement it’s a really good
02:30
stuff might take every single a there’s
02:32
a picture of drew on the back for those
02:33
for watching the video
02:34
Giroux spawn all and i love these guys
02:36
their funnels not the best fun in the
02:37
world the copywriting is not that good
02:39
the cells that are not that good but
02:40
what do they have
02:41
they’ve got personality a brand a
02:43
personally human that people trust they
02:45
like they know and they follow him
02:47
through this movement which is why
02:48
they’ve done so well with organic fire
02:49
okay now if I was in consult organifi is
02:52
an affiliate first I look I think if
02:53
they’re selling a product here how can I
02:55
make this an offer so I’d say okay if I
02:58
want to be an affiliate I’m gonna take
02:59
this product and create an offer around
03:00
this I’d be okay if I wanted to sell to
03:02
become their no more affiliate which I
03:03
could very easily and all of us could do
03:05
this you pick any product new it’s okay
03:06
someone who’s buying this what else do
03:08
they need to be successful
03:09
oh they have organifi what if they need
03:11
to know how to eat or drink for that so
03:13
I’m in make I’m gonna make a book or a
03:15
video course teaching like the 30-day
03:18
juice reset right they got a green drink
03:21
together juice reset die what else so
03:22
they need like maybe when they’re
03:24
juicing they’re trying to sleep at or
03:26
night so maybe this is like the sleeping
03:27
system like the greens sleeping system
03:30
or maybe it’s like they’re they want
03:31
some more recipes so give me like I’ll
03:33
be like go and try to make your recipes
03:35
and waste like turns green drinks and
03:36
they’re really healthy foods and I don’t
03:39
know whatever you do but I would create
03:40
a whole bunch of things I put a gun a
03:41
bunch of things together and I make an
03:43
offer there’s a total value of blank
03:46
right and that would go back to all
03:47
people buy organic like hangover i
03:48
organifi and get it for I don’t know
03:50
hundred boxes so here or you the same
03:52
offer beer
03:53
I mean organifi Plus this Plus this Plus
03:55
this and I I make an actual offer I’m
03:57
gonna go out there destroy every other
03:59
Philly including them selling their own
04:01
product okay there have been affiliates
04:03
times I’ve got it and Peroni somebody’s
04:05
product that actually sold more of the
04:06
product than the actual product owner I
04:08
did that by turning their product into
04:09
an offer and make it irresistible again
04:11
now to take the next level so I’m just
04:13
creating an offer and I was like you
04:14
know why they now is creating a brand a
04:16
person a movement behind the
04:18
right Dave Asprey did is so good with
04:20
ball proof where his holes he had a
04:22
story now like him he was overweight he
04:24
lost a bunch of weight he was hiking the
04:27
hammer host or hiking Himalayan
04:29
mountains and these guys gave him some
04:30
yak butter tea like the yak butter tea
04:33
he felt good his brain with blood on
04:36
fire D rising you put butter and his
04:37
coffee and Dave started this movement
04:39
right where people are putting butter in
04:40
the coffee this weird thing he did okay
04:42
Sidney I’d be like this like here’s my
04:44
here’s my my product here’s an offer
04:47
I’ve paid goes with it
04:48
and what’s the movement like what like
04:49
what are people tapping into besides
04:50
just that like Who am I what’s my story
04:52
need share share this right why did I
04:53
create this was the reason what was the
04:54
purpose okay doing it drew drew had a
04:57
whole story about why he created it
04:58
organifi what was the reason what was
05:00
the story behind it okay
05:01
so for you guys like if you want to
05:03
transition from selling physical
05:05
products or network marketing product or
05:08
or e-commerce or if you’re in Philly
05:11
selling other people’s products it
05:12
doesn’t matter what it is the system the
05:15
process is the same it’s taking that
05:17
thing and turn it from a commodity into
05:18
an offer number two that is like who
05:20
might actually selling this to keep
05:23
trying to sell that everybody’s gonna be
05:24
hard when you’re we start creating an
05:25
offer it’s really fun so why those are
05:27
going to do the two comma Club X program
05:29
right now we’re talking about it picking
05:30
your marketing creme you’re off the
05:31
matching because this right here is a
05:33
cup that anybody who drinks coffee could
05:34
do okay the problem since the commodity
05:37
the price drives down by choosing the
05:39
right market the price actually goes up
05:41
on this if this is a coffee cup for
05:43
biohackers your coffee pepper for
05:44
entrepreneurs you wandering bulletproof
05:46
coffee on the go sudden this becomes
05:48
super more valuable right because I
05:49
picked the right market to actually go
05:51
after now the price went up now that
05:54
price went up now I know this sub market
05:55
that I’m in now I could offer that
05:57
relates exactly to that market suddenly
05:59
this $8 cut becomes worth $60 or $100 or
06:02
more okay now you know how most people
06:04
doing that together we’re all part of
06:06
that that of that they all stood the
06:08
same offer they’re all part of the same
06:10
market you have created and then I can
06:12
go and like tell my store like why did I
06:14
create this what was the reason what was
06:16
the purpose behind it people buy into
06:17
that storyline and then from there it
06:19
creates a movement I got a whole what
06:20
you buying this and my offer and they
06:22
know my story they know who I am then
06:23
guess what happens in a month now six
06:26
months now a year from now when I decide
06:27
hey
06:28
this is really good now I want to create
06:29
my next product now you have the
06:30
following in place now you have the
06:32
people place now that actually care
06:33
because they’re connected to you and
06:34
your story and your mission and your
06:35
movement okay and now when my second
06:38
product line comes out I can sell
06:40
exactly this want and how boom this is
06:42
we start incrementally not incrementing
06:43
I starts growing very very rapidly your
06:46
company good that’s why I was tell
06:47
people I take any physical product brand
06:49
wrap the expert secrets model a rabbit
06:52
and you 100 extra company overnight it’s
06:54
like giving you a shot of adrenalin okay
06:57
that’s it that’s the magic that’s the
06:59
big secret it’s shifting that that
07:01
thought in your head from oh this
07:02
doesn’t work my business too
07:03
how can I make this work for my business
07:05
team if you want more videos like this
07:06
they’re going to show you the actual
07:07
step-by-step the how to please subscribe
07:09
the channel
07:10
turn on occations I’m gonna keep on
07:11
dropping gold and dropping bombs for you
07:13
guys because it is your time the
07:14
opportunities are here I want you guys
07:15
to grab your piece of the opportunities
07:18
are here in that side of 2018

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.