How To Sell A Product Online Using An Auto Webinar Sales Funnel

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
hey this is russell brunson and welcome
00:01
to oto webinar funnel secrets now i want
00:03
to quickly show you how to use automated
00:05
webinar funnels to run online events and
00:07
sell your products to the masses and
00:09
then at the end this presentation i’m
00:11
actually give you my top converting auto
00:13
webinar funnels for free but before i do
00:15
that when i walk you through what an
00:16
automated webinar funnel is how it works
00:18
and how it can work for your specific
00:20
business now first step I want to kind
00:21
of map out what this actually looks like
00:23
if you’re in my office here I’m sitting
00:25
in front of a whiteboard now map out the
00:27
sales process so this is what an
00:29
automated webinar funnel looks like it’s
00:30
very simple the first page here is you
00:32
get people to actually register for the
00:34
event and then on the second page you
00:37
have confirmation page we thank them for
00:38
registering because I’m excited about
00:40
what it is that’s happening on the web
00:41
class and then from there you push them
00:43
over to the actual webinar broadcast
00:45
page this is where the webinar is
00:47
happening now sometimes automated
00:48
webinars are called evergreen webinars
00:50
as well because this is the video
00:51
presentations already been created that
00:53
someone gets to come and watch on demand
00:55
in case they come they watch it here on
00:57
demand they watch the webinar training
00:59
and then at the end of it you can then
01:02
create the last page which is called the
01:04
webinar replay page and this is where
01:06
you send people who may have missed the
01:07
webinar they may register had to leave
01:08
early you can then take from the webinar
01:10
page well you can watch the presentation
01:12
one last time and then one other piece
01:13
here I’ll talk about a little bit more
01:15
detail are these indoctrination pages
01:16
these are pages that you said emails to
01:18
to get people excited about the
01:20
presentation or if they miss the
01:21
presentation to get them to go back and
01:22
actually watch it
01:23
and these indoctrination pages are very
01:26
powerful increase sales and get people
01:28
to actually show up and watch the
01:29
presentation so that’s kind of what the
01:31
structure of an ottoman automated
01:33
webinar funnel looks like now if I was
01:35
to take this kind of blueprint here and
01:36
plug in pages this is what it may look
01:38
like here’s my registration page my
01:40
confirmation page here’s the broadcast
01:42
room there’s my replay room and here’s
01:44
some of my indoctrination pages down
01:45
below okay all right so where did
01:47
automated webinars come from or like I
01:49
said we also call it an evergreen
01:50
webinars where did this concept come
01:52
from well in the past the weight a lot
01:54
of times we tried to build our brands
01:56
and sell our products in our services is
01:57
that we would go and speak a lot of
01:59
events in fact this is a picture in the
02:00
add a live event one way that I used to
02:02
always sell my products my services I
02:04
would go I travel around the world I
02:05
find a big seminar I this I get you know
02:07
one hundred five hundred thousand ten
02:09
thousand people in the room I would
02:10
teach them I’ve talked to him in the end
02:11
I would sell my products and my services
02:12
and we’re
02:13
really good except for the fact I didn’t
02:14
travel away for my family and wait for
02:16
my home and all sorts of things then
02:18
from there we start transitioning to
02:19
what we call webinars which is basically
02:21
a web seminar right and so what we do is
02:24
we go and instead of going traveling
02:25
into someplace around the world and
02:26
having all these people travel to it as
02:28
well we would do it from the comfort of
02:29
our homes the attendees can listen from
02:31
home I can listen I can do the
02:33
presentation home and that became an
02:35
actual webinar so what does an automated
02:36
webinar well it’s taking webinar
02:38
presentation that’s working the works
02:39
live may work at a seminar they work
02:41
live online in webinar be actually
02:43
automated so you’re not doing it live
02:44
all the time this has really become the
02:46
future of marketing over the last few
02:48
years it’s creating the presentation
02:49
once put into an automated webinar
02:51
funnel and then letting it just convert
02:53
and close sales for you 24 hours a day
02:54
seven days a week like clockwork okay
02:57
and that’s the magical what an automated
02:58
webinar actually it’s okay so here are
03:00
some examples of some automated webinar
03:02
landing pages this is one that I’m
03:04
Kaylen Poland it aka the lady boss
03:06
helping to pro click funnels this is
03:09
another one we did four and click
03:10
funnels this one proning one of our
03:11
software companies called funnel scripts
03:13
and so like you can use automated
03:14
webinar funnels to sell all sorts of
03:16
things from coaching to consulting just
03:18
I’ve seen people use itself supplements
03:20
business business coaching weight loss
03:24
coaching they pretty much everything you
03:26
can think of people can sell and have
03:27
sold through online webinars okay so
03:30
here’s how it works
03:31
step number one you have to get people
03:33
to register for the actual webinar event
03:36
okay so you have a landing page may look
03:38
something like this September 2 then you
03:41
take me to a page after they give you
03:42
their email address then you thank them
03:43
for registering for the actual web class
03:45
so that’s page number two here you take
03:46
them for registering then step number
03:48
three then is you’re actually taking the
03:50
page where they actually watched the
03:51
streaming evergreen webinar
03:53
okay that’s the third page in the funnel
03:54
and the last pages for people who left
03:56
early or they or they don’t make you for
03:58
this page for some reason you have email
04:00
sequences that push them back to a
04:01
replay page and this is the fourth page
04:04
in the funnel is the actual replay page
04:05
you share after the event where you’re
04:07
also streaming this presentation so
04:09
that’s kind of how it works is very
04:10
simple easy funnel they work super super
04:12
effectively okay now there’s one other
04:14
piece here and this funnel haven’t
04:15
talked about yet and that’s this right
04:16
here the indoctrination pages and the
04:18
doctrine ation pages are pages that are
04:20
emailed to people athlete’s register to
04:22
get them to actually show up or if they
04:23
left early to get them to come watch a
04:24
replay and get some exciting
04:26
pree frames it so even more likely to
04:28
actually show up and more likely to
04:30
actually buy ok so here’s an example one
04:32
of my indoctrination pages but I have
04:33
videos there getting people excited
04:35
about what’s gonna actually be happening
04:36
during the live training and so that’s
04:39
kind of what a knock donation page may
04:40
look like they’re not everybody who does
04:42
webinar funnels uses indoctrination
04:43
pages it’s not essential but it is an
04:45
amplifier it amplifies everything from
04:47
getting people to show up give you
04:49
people to purchase and so I like using
04:50
whatever I can that’s what the
04:52
indoctrination pages are here inside of
04:54
this funnel okay so what kind of
04:55
products or services would work well for
04:57
an automated webinar well automated
04:59
webinars do great at selling courses the
05:01
great selling products create some
05:02
software I’ve seen people use it to sell
05:03
supplements to sell services like pretty
05:06
much anything that you can sell you can
05:08
sell through some type of an automated
05:09
webinar ok so here’s some best practices
05:12
to understand the first thing is the
05:14
registration page how do you make this
05:15
pay so the most people come here I wanna
05:17
make sure that our as many of those
05:19
people come they actually register for
05:21
the web class ok and so a couple things
05:23
number one I like them to know who this
05:24
is for so I might say on the page
05:26
something like his is for entrepreneurs
05:27
or for people who are trying to some
05:29
extra way something like that ok number
05:31
two I have a curiosity based headline
05:33
the more curious they are the more
05:36
likely they are to register and the more
05:37
likely they are to actually show up okay
05:39
so curiosity is the key to getting a
05:41
webinar registration page to actually
05:43
convert case where curiosity is the key
05:45
you guys if a page isn’t converting for
05:47
you and you come back and figure out how
05:49
to make this how do I increase the
05:50
curiosity on this page okay
05:53
all right page number two now in this
05:54
process is the Thank You page but make
05:56
you page is a little bit different on
05:58
this page first thing I do is I thank
06:00
them for registering the second thing I
06:02
do is not curiosity okay curiosity is
06:04
the registration page the second page I
06:05
focus on getting them excited the more
06:08
excited they are this step more likely
06:10
they are to make sure that gets on the
06:11
countly make sure they show up make sure
06:13
they don’t leave this page the more
06:14
excitement they have the more likely
06:16
they are to actually show up and then
06:17
the last thing you can do and I don’t do
06:19
this as often on automated webinars as I
06:21
do on live webinars but you can also
06:22
make them a self-liquidating offer which
06:24
means you sell them some products or
06:25
some service right here on the Thank You
06:27
page and a lot of times that will
06:28
actually cover the ad costs of of the of
06:32
all the ads that you know any money you
06:34
spent to get people to actually register
06:36
for the webinar that’s what we call the
06:37
self liquidating offer makes the ad
06:39
costs free a lot
06:40
times okay and that’s not required it’s
06:42
more of an advanced thing that’s one
06:43
idea I wanted to give those of you guys
06:44
who are looking for ways to increase
06:46
your automated webinar funnels okay so
06:47
that’s pace number two now the third
06:49
page now is the actual broadcaster where
06:51
you’re broadcasting and you’re pushing
06:53
out your your your presentation okay
06:56
so here’s where you stream the Evan or
06:58
the Evergreen webinar into a broadcast
07:00
room and then page number four is
07:02
absolutely events over then you set up a
07:04
replay page where you can post limited
07:06
replay the event for evil come and watch
07:07
and this is a maximize sales from any
07:11
webinar event that you are doing okay
07:13
now in the past if you want to create an
07:14
automated webinar funnel like that what
07:15
you would have to do is you have to hire
07:17
a designer and a webmaster and
07:19
programmers analytics people it would
07:20
cost you ton of money and take a ton of
07:22
time to build just a simple funnel like
07:24
to want to showed you in the past the
07:25
good news is for you because you’re here
07:26
today you don’t have to worry about
07:27
having a huge team people do this you
07:29
can do it all by yourself because
07:30
instead of doing this way what we have
07:32
instead is you can start using click
07:35
funnels to build out entire automated
07:36
webinar funnel almost instantly in fact
07:38
down below this video we have what we
07:40
call share funnels this means with our
07:41
top designers and programmers pre-built
07:44
funnels for you funnels that convert
07:46
phones that already worked and all I
07:48
gotta do is go down below pick which
07:49
funnel you like them will select that
07:51
funnel and then what is gonna happen if
07:53
you already have a click photos account
07:54
will take that entire photo and will
07:55
push it into your click funnels account
07:57
it’s not exciting now if you don’t have
07:59
a click thumbs account that’s ok click
08:00
on the button down well pick which one
08:01
looks the coolest you select that funnel
08:04
and what I’ll do take you to the next
08:05
page right here this is called a share
08:06
funnel page
08:07
we’re actually share with you well give
08:09
you this funnel for free all you here’s
08:10
our kind of free 14-day trial the click
08:12
funnels and then after you create your
08:13
trial we’ll give you this fun little
08:14
show up inside your account and you can
08:16
go there you can customize it edit it
08:17
and that way you’ve got your you got
08:20
your funnel up and ready to start
08:22
editing and strapping fun with ok so
08:23
that’s how the sheriff funnel pages work
08:24
so the first step in this process is
08:26
look down below and find out which one
08:28
these templates down below do you like
08:29
the most
08:29
okay now I’m gonna show you in a second
08:31
how you can customize them the first
08:32
step is pick the template you like the
08:33
most and then go and select it and then
08:36
the second thing you do is you actually
08:37
log in to click funnels and you edit
08:38
that template now I’m gonna login really
08:39
quick right now and show you how simple
08:41
and easy it is to edit a page here
08:44
inside of click funnels okay so right
08:47
now I’m on the exact same page you’re at
08:48
so what I’m gonna do is I’m a scroll
08:49
down and find out which one these
08:50
templates are like the most this example
08:52
I think this one I click on select this
08:53
funnel
08:54
what’s happened now is that entire
08:56
phones me built inside of my
08:57
clickfunnels account all the pages all
08:59
the images everything’s gonna be built
09:00
inside my click phones account so I can
09:02
start using it immediately after that’s
09:04
done I click on the view funnel button
09:06
and there it is the entire funnel is now
09:09
inside my account on the left hand side
09:10
here see these are all different pages
09:12
that I showed you be neat inside this
09:13
funnel and so you’re gonna go through in
09:15
just edit each of those pages plug in
09:16
your branding plug into your words and
09:18
it’s done now I’m not gonna do that
09:19
right now with you but I want to show
09:20
you how easy it is on this first page
09:21
and click on the Edit Page button
09:23
phal taking inside the clickfunnels
09:25
editor and now let me slide this funnel
09:27
I basically come in here I can start
09:29
having some fun so I click on the text I
09:30
want I change it this is so much fun I
09:34
click on images if I want I can grab
09:37
them I can drag them and drop it move
09:39
them around wherever I want to be at if
09:41
I there’s the video here I click on
09:42
video I put in my own video if I don’t
09:44
like a logo for some example or for some
09:46
reason I can change it with my logo
09:47
click right here and I can you upload my
09:50
own logo or Grabel it’s already here and
09:51
boom the logos in there or if I don’t
09:53
like I can delete it altogether but that
09:55
fashion is I can edit this template
09:57
exactly the way I want to look for my
09:59
brandy and then click Save and then
10:01
click preview and that fast my entire
10:03
funnel is live online ready to start
10:06
sending traffic to now if there’s
10:08
something I don’t like I can come back
10:09
here and I can go back and keep editing
10:11
it moving things around tweaking until
10:12
it’s exactly the way I want it and it
10:14
matches my branding and I look at my
10:15
feel when I’m done click the exit button
10:17
and I’m ready to go to the next page
10:19
alright is that amazing now after you’ve
10:21
done that now after you’ve picked the
10:23
funnel you’ve got to customize it and
10:24
one thing will you notice look at these
10:26
three pages they’re right here all three
10:28
these pages look completely different
10:29
yet they’re all based on the exact same
10:31
template right I changed the colors I
10:33
changed the images and they look
10:34
completely different okay so it doesn’t
10:36
matter what your branding looks like you
10:38
can take these templates and tweak it to
10:39
MIT to match your exact branding for
10:42
your company okay so step two is you
10:43
customize it and step three is you go
10:45
out there and you launch it this is
10:47
where we start driving traffic start
10:48
making sales and it’s super super
10:49
exciting okay and really quick I wanna
10:51
share with you a video for my friend
10:53
right here his name’s Garrett J white
10:54
about why he uses click funnels to build
10:56
on all the funnels for his company as
10:58
opposed to doing all the other things
10:59
people have tried to do in the past
11:02
hello my name is Gary J white the master
11:05
coach mentor and founder of wake up
11:06
warrior Academy and I will tell you this
11:09
right now we have tested with platforms
11:13
we have tested everything I have
11:16
attempted for the past six years to use
11:18
every available software tool I could
11:20
find that made it simpler for me to
11:22
share my message and it started with
11:24
WordPress and then it went plugins and
11:26
then optimized press and then we went to
11:28
kajabi and then we went to leadpages and
11:30
these are all wonderful know the owners
11:31
of these guys fantastic the software
11:33
tools were amazing when clickfunnels
11:35
came out I was like dude I cannot handle
11:37
another software tool I don’t give a
11:39
we’re just gonna manage our stuff
11:40
between leadpages and kajabi and then my
11:43
friends have just tested just try it out
11:45
and I went to click funnels and no
11:48
like every software incremental
11:50
over the last five years has been a not
11:52
a quantum shift in what you can do with
11:55
the tool to get your message out to the
11:57
marketplace they’ve been incremental so
11:59
like there’s been a move from kajabi to
12:01
leadpages or from optimized press to
12:03
kajabi and they were these segmented
12:05
steps that had slight improvements that
12:08
made it easier click funnels though came
12:10
out of nowhere they took the marketplace
12:12
by storm
12:13
just like Apple did when they first
12:15
launched the I thought it was it was not
12:17
a linear move anymore it was a quantum
12:20
move an improvement that’ll open up a
12:22
gap to allow people just like you
12:25
watching this people just like you and
12:27
me who are not technically savvy we
12:30
weren’t burning the matrix and we didn’t
12:31
have a chip implanted in our heads we
12:33
are not engineers or computer science
12:35
majors and we don’t understand that
12:37
stuff inherently clickfunnels gave you
12:39
you might friend an opportunity to cut
12:43
and decrease the time of stress and
12:46
anxiety and suffering behind a keyboard
12:48
trust me the days you want to just pound
12:50
vodka and throw your Mac out the window
12:52
because you can’t figure out
12:54
clickfunnels has brought it to a place
12:56
that it is a quantum leap an opportunity
12:59
which allows you just like the iPhone to
13:00
not only look smarter but to feel
13:03
smarter and ultimately to only deal with
13:05
the stuff that matters which is getting
13:06
your message about your product and your
13:08
program service out to the marketplace
13:13
I spend all the time in suicide watch
13:16
and having to check yourself into a
13:17
hospital and honestly trying to deal
13:20
with everything else that’s come out
13:21
before it so I’m not only fully endorsed
13:23
clickfunnels it’s the only software tool
13:25
that we use when it comes to our funnels
13:27
online across all four of my businesses
13:29
we’re not going anywhere else love
13:30
Russell love this event this event
13:32
married up to that software tool you are
13:35
a dumbass if you don’t come and that’s
13:37
okay there’s plenty of dumbasses on the
13:38
planet just don’t let it be you
13:44
okay now if you already have a click
13:46
photos account all you got to do once
13:47
again a scroll down below pick which one
13:49
of these templates you like the most
13:50
pick the template customize it and then
13:52
launch it now if you don’t have a Thon’s
13:54
account yet do not worry the same step
13:56
is is true for you as well look down
13:58
below for which Williams automated
13:59
webinar follows you want select the
14:01
funnel it will take you the share of
14:02
funnel page go and get your free 14-day
14:04
trial and instantly will take that
14:05
entire share phone you want if you want
14:07
to or even feel free to take as many as
14:09
you want
14:09
click the button you’ll push them into
14:11
your new click funnels trial and then
14:13
you’ll have this funnel for free all you
14:14
need right now is is scroll down below
14:16
and pick which one of these funnels you
14:17
want click on the button and get your
14:18
free click funnels account thank you so
14:20
much for using click phones I cannot
14:22
wait for you launch your very first
14:23
automated webinar funnel
14:32
you

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.