YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
hey everyone I’m officially back from
00:01
Kenya and it feels so good to be home
00:03
so nice got home and we’re going through
00:06
all the stuff and envelopes and packages
00:08
and junk and everything and I got a card
00:10
from somebody in the mail said here
00:12
Russell I worked on my podcast it’s only
00:14
take 7 minutes let me know if you’re in
00:16
and I read that and I gave my wife I was
00:18
like what do you think about this she’s
00:20
like I know it sounds good
00:21
I said gee notice in this card he was
00:24
basically telling me the benefit to him
00:26
like hey I want everybody in my podcast
00:27
like that’s a benefit for him you give
00:30
me one benefit was it only takes seven
00:31
minutes my time but he didn’t talk about
00:33
what was in it for me and I want
00:35
everyone to understand this when you’re
00:36
asking people for anything this is
00:37
trying to sell something whatever it is
00:39
you’re trying to do you always have to
00:41
create an offer I don’t have to talk
00:42
about some podcast before but when I was
00:43
first getting started there was some
00:45
acronym called WI I FM what’s in it for
00:49
me it’s whenever I’m like pitching
00:50
somebody on something I’m not telling
00:52
them what’s in it for me I’m telling
00:55
what’s in it for them what’s it I want
00:56
the customer thinking or the person
00:58
saying what’s in it for me
00:59
if I was gonna pitch Russell on a
01:01
podcast I wouldn’t say hey Sony take
01:02
some minutes from amazing have you our
01:04
podcast because all that you’re really
01:06
doing is is pitching like the benefits
01:08
of yourself is having me on your podcast
01:09
you have something about let’s the offer
01:11
I’m creating Russell for him to take the
01:12
time out of his day to be on my podcast
01:14
this is true if you ask me on a podcast
01:16
an interview asking a girl on a date
01:18
asking a boy on a date I don’t know
01:20
nowadays that happens I guess you know
01:22
asking something for money it’s always
01:23
up what’s in it for them like what wifm
01:26
thinking about that in it from their
01:27
perspective what’s in it for me what’s
01:28
in it for me what is it that is that is
01:30
in it for them this is something I hear
01:31
also I’ve got a podcast right now I’ve
01:33
got X amount of down listeners my people
01:35
are entrepreneurs are obsessed with this
01:37
thing Bottomly you are but I want to get
01:39
deeper so they can understand who you
01:40
are better if you decided this podcast
01:42
these are things I’m going to do help
01:43
promote it make sure that the time you
01:45
spend is a waste number one the first
01:47
thing I’m gonna do I start creating
01:48
offer right and the first thing I’m
01:49
gonna do podcast will only take seven
01:51
minutes let’s not take ton of your time
01:52
so be rude with fast number two after
01:54
it’s done I’m gonna spend up to you know
01:56
two thousand dollars promoting this on
01:58
Facebook to make sure that everybody
02:00
hears the podcast gets listened to you a
02:01
number three is my entire customer list
02:04
you know maybe it’s not huge right now
02:05
but I’m gonna go I’m gonna do a big
02:06
promotion for anybody who listens to the
02:07
podcast to get a free copy of your book
02:09
in fact I would love to buy a hundred
02:11
copies of book of your book I can just
02:12
give away to my my listeners
02:13
for now I know you are big believer in
02:15
oh you are is this charity that you
02:17
believe in what I also do is in the
02:19
podcast episode I’m gonna tell everyone
02:21
go to oh you are filmed by orcs they can
02:22
watch them they can watch the
02:23
documentary you created so to spread
02:25
that mission and number 5 also promote
02:27
that to my entire email list so that
02:28
they can understand about that way you
02:30
go it’s been seven minutes your time
02:31
what’s gonna happen is you’re gonna sell
02:33
a bunch of books you’re going to message
02:34
about all you are out there to the world
02:36
alright so now it’s like holy cow call
02:38
them look at the benefit for me all
02:40
these things he’s gonna do for me
02:41
exchanged for my seven minutes of my
02:42
time that would have got me to take the
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car to my office he said I looked at it
02:46
I kind of smiled and I put it into the
02:47
trash and so hopefully the the person
02:50
who sent this is listening to it because
02:51
it’s a good idea for them but for all of
02:52
you guys when you think about that when
02:54
you’re asking somebody for something and
02:55
it doesn’t matter how small it seems txm
02:57
meanness may seem like a small thing for
02:59
you but for me seven minutes never seven
03:01
minutes either you know there’s gonna be
03:02
10 15 minutes of prep time I have to
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stop what I’m doing to do this thing so
03:05
I mean it’s almost 15 20 maybe 30
03:07
minutes a swing time for me to do a
03:09
seven minute interview right if I was to
03:10
sell that would be 5,000 bucks or more
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so it’s like hey I gotta make at least
03:13
$5,000 worth of value for Russell for
03:16
him to take this time out to go and do
03:18
the thing right so start thinking about
03:19
that every single time you asking
03:21
somebody for anything is just coming
03:22
back and realizing I need to make an
03:23
offer and you make an irresistible offer
03:24
even though it seems like seven minutes
03:25
is not that big of a deal huge for
03:27
Russell or huge for whoever you’re
03:28
promoting or you’re pitching on whatever
03:29
the thing is you want to do it’s same
03:31
skill if you’re asking an affiliate
03:33
Justin for an interview if you’re asking
03:34
a customer we need to become better at
03:36
creating irresistible offers
03:38
hey I’m gonna preach that over and over
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and over and over and over again in fact
03:40
we’re working on a challenge what we’re
03:43
gonna be working with you guys to to get
03:45
your first thousand bucks or do you two
03:47
the first whatever then the next the
03:49
next one funnel way is that you’re
03:50
looking for for your business the
03:51
majority of what that thing is gonna be
03:52
is teaching us how to create
03:53
irresistible offer and so for you guys
03:55
start thinking about every single aspect
03:56
of your life if I was a NASA girl I’m
03:58
not gonna come today k2 I’m gonna date
03:59
with me I’m gonna say I’m gonna create
04:01
irresistible offer but say hey I don’t
04:02
you know but there’s this really cool
04:03
band that’s coming in town over my
04:05
favorite bands in the world what we’ll
04:07
do is before we go to the concert or go
04:08
get sushi cuz that’s my what’s your
04:10
favorite sushi cool when we were sushi
04:11
then we go to the concert after the
04:13
concert a bunch of us are hiking up this
04:14
mountain or we watch the the sunset or
04:16
the sunrise or something some amazing
04:18
store whatever I’m gonna create a really
04:19
good offer because that’s like then that
04:21
the person I’m were asking our dates not
04:23
saying okay but I want to spend you know
04:25
night with this person or not they’re
04:26
saying holy cow
04:27
if I spend out this person look the
04:29
benefits that come back to me what’s in
04:30
it for me that’s what your prospect is
04:32
always saying no matter what the offer
04:34
is not what the pitch is no matter if
04:36
you are pitching a date pitching a
04:38
promotion pitching interview pitching a
04:40
sell whatever it is always thinking
04:42
what’s in it for me and so you have to
04:43
make that so irresistible how do you
04:45
create how you make a stack slide they
04:47
go back to expert seek or study the
04:48
stack slight section making a stack
04:50
slide for everything literally
04:52
everything your entire goal is just make
04:54
the thing that you were asking them so
04:56
much more valuable than the thing you’re
04:58
trying to get in return okay if it’s
04:59
money if it’s time is it’s whatever
05:01
makes you think it often is so much more
05:03
valuable than what you’re asking in
05:04
return and they have to say yes if you
05:07
want more videos like this they’re going
05:08
to show you the actual step-by-step
05:09
how-to please subscribe the channel
05:11
turn on vacations I’m gonna keep on
05:13
dropping gold and dropping bombs for you
05:14
guys because it is your time y’all my
05:16
fittings are here I want you guys to
05:17
grab your piece of the opportunities are
05:19
here in that side of 2018
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