How To Sell Anything To Anyone Using The Brunson Stack

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

hey everyone I’m officially back from

00:01

Kenya and it feels so good to be home

00:03

so nice got home and we’re going through

00:06

all the stuff and envelopes and packages

00:08

and junk and everything and I got a card

00:10

from somebody in the mail said here

00:12

Russell I worked on my podcast it’s only

00:14

take 7 minutes let me know if you’re in

00:16

and I read that and I gave my wife I was

00:18

like what do you think about this she’s

00:20

like I know it sounds good

00:21

I said gee notice in this card he was

00:24

basically telling me the benefit to him

00:26

like hey I want everybody in my podcast

00:27

like that’s a benefit for him you give

00:30

me one benefit was it only takes seven

00:31

minutes my time but he didn’t talk about

00:33

what was in it for me and I want

00:35

everyone to understand this when you’re

00:36

asking people for anything this is

00:37

trying to sell something whatever it is

00:39

you’re trying to do you always have to

00:41

create an offer I don’t have to talk

00:42

about some podcast before but when I was

00:43

first getting started there was some

00:45

acronym called WI I FM what’s in it for

00:49

me it’s whenever I’m like pitching

00:50

somebody on something I’m not telling

00:52

them what’s in it for me I’m telling

00:55

what’s in it for them what’s it I want

00:56

the customer thinking or the person

00:58

saying what’s in it for me

00:59

if I was gonna pitch Russell on a

01:01

podcast I wouldn’t say hey Sony take

01:02

some minutes from amazing have you our

01:04

podcast because all that you’re really

01:06

doing is is pitching like the benefits

01:08

of yourself is having me on your podcast

01:09

you have something about let’s the offer

01:11

I’m creating Russell for him to take the

01:12

time out of his day to be on my podcast

01:14

this is true if you ask me on a podcast

01:16

an interview asking a girl on a date

01:18

asking a boy on a date I don’t know

01:20

nowadays that happens I guess you know

01:22

asking something for money it’s always

01:23

up what’s in it for them like what wifm

01:26

thinking about that in it from their

01:27

perspective what’s in it for me what’s

01:28

in it for me what is it that is that is

01:30

in it for them this is something I hear

01:31

also I’ve got a podcast right now I’ve

01:33

got X amount of down listeners my people

01:35

are entrepreneurs are obsessed with this

01:37

thing Bottomly you are but I want to get

01:39

deeper so they can understand who you

01:40

are better if you decided this podcast

01:42

these are things I’m going to do help

01:43

promote it make sure that the time you

01:45

spend is a waste number one the first

01:47

thing I’m gonna do I start creating

01:48

offer right and the first thing I’m

01:49

gonna do podcast will only take seven

01:51

minutes let’s not take ton of your time

01:52

so be rude with fast number two after

01:54

it’s done I’m gonna spend up to you know

01:56

two thousand dollars promoting this on

01:58

Facebook to make sure that everybody

02:00

hears the podcast gets listened to you a

02:01

number three is my entire customer list

02:04

you know maybe it’s not huge right now

02:05

but I’m gonna go I’m gonna do a big

02:06

promotion for anybody who listens to the

02:07

podcast to get a free copy of your book

02:09

in fact I would love to buy a hundred

02:11

copies of book of your book I can just

02:12

give away to my my listeners

02:13

for now I know you are big believer in

02:15

oh you are is this charity that you

02:17

believe in what I also do is in the

02:19

podcast episode I’m gonna tell everyone

02:21

go to oh you are filmed by orcs they can

02:22

watch them they can watch the

02:23

documentary you created so to spread

02:25

that mission and number 5 also promote

02:27

that to my entire email list so that

02:28

they can understand about that way you

02:30

go it’s been seven minutes your time

02:31

what’s gonna happen is you’re gonna sell

02:33

a bunch of books you’re going to message

02:34

about all you are out there to the world

02:36

alright so now it’s like holy cow call

02:38

them look at the benefit for me all

02:40

these things he’s gonna do for me

02:41

exchanged for my seven minutes of my

02:42

time that would have got me to take the

02:44

car to my office he said I looked at it

02:46

I kind of smiled and I put it into the

02:47

trash and so hopefully the the person

02:50

who sent this is listening to it because

02:51

it’s a good idea for them but for all of

02:52

you guys when you think about that when

02:54

you’re asking somebody for something and

02:55

it doesn’t matter how small it seems txm

02:57

meanness may seem like a small thing for

02:59

you but for me seven minutes never seven

03:01

minutes either you know there’s gonna be

03:02

10 15 minutes of prep time I have to

03:04

stop what I’m doing to do this thing so

03:05

I mean it’s almost 15 20 maybe 30

03:07

minutes a swing time for me to do a

03:09

seven minute interview right if I was to

03:10

sell that would be 5,000 bucks or more

03:12

so it’s like hey I gotta make at least

03:13

$5,000 worth of value for Russell for

03:16

him to take this time out to go and do

03:18

the thing right so start thinking about

03:19

that every single time you asking

03:21

somebody for anything is just coming

03:22

back and realizing I need to make an

03:23

offer and you make an irresistible offer

03:24

even though it seems like seven minutes

03:25

is not that big of a deal huge for

03:27

Russell or huge for whoever you’re

03:28

promoting or you’re pitching on whatever

03:29

the thing is you want to do it’s same

03:31

skill if you’re asking an affiliate

03:33

Justin for an interview if you’re asking

03:34

a customer we need to become better at

03:36

creating irresistible offers

03:38

hey I’m gonna preach that over and over

03:39

and over and over and over again in fact

03:40

we’re working on a challenge what we’re

03:43

gonna be working with you guys to to get

03:45

your first thousand bucks or do you two

03:47

the first whatever then the next the

03:49

next one funnel way is that you’re

03:50

looking for for your business the

03:51

majority of what that thing is gonna be

03:52

is teaching us how to create

03:53

irresistible offer and so for you guys

03:55

start thinking about every single aspect

03:56

of your life if I was a NASA girl I’m

03:58

not gonna come today k2 I’m gonna date

03:59

with me I’m gonna say I’m gonna create

04:01

irresistible offer but say hey I don’t

04:02

you know but there’s this really cool

04:03

band that’s coming in town over my

04:05

favorite bands in the world what we’ll

04:07

do is before we go to the concert or go

04:08

get sushi cuz that’s my what’s your

04:10

favorite sushi cool when we were sushi

04:11

then we go to the concert after the

04:13

concert a bunch of us are hiking up this

04:14

mountain or we watch the the sunset or

04:16

the sunrise or something some amazing

04:18

store whatever I’m gonna create a really

04:19

good offer because that’s like then that

04:21

the person I’m were asking our dates not

04:23

saying okay but I want to spend you know

04:25

night with this person or not they’re

04:26

saying holy cow

04:27

if I spend out this person look the

04:29

benefits that come back to me what’s in

04:30

it for me that’s what your prospect is

04:32

always saying no matter what the offer

04:34

is not what the pitch is no matter if

04:36

you are pitching a date pitching a

04:38

promotion pitching interview pitching a

04:40

sell whatever it is always thinking

04:42

what’s in it for me and so you have to

04:43

make that so irresistible how do you

04:45

create how you make a stack slide they

04:47

go back to expert seek or study the

04:48

stack slight section making a stack

04:50

slide for everything literally

04:52

everything your entire goal is just make

04:54

the thing that you were asking them so

04:56

much more valuable than the thing you’re

04:58

trying to get in return okay if it’s

04:59

money if it’s time is it’s whatever

05:01

makes you think it often is so much more

05:03

valuable than what you’re asking in

05:04

return and they have to say yes if you

05:07

want more videos like this they’re going

05:08

to show you the actual step-by-step

05:09

how-to please subscribe the channel

05:11

turn on vacations I’m gonna keep on

05:13

dropping gold and dropping bombs for you

05:14

guys because it is your time y’all my

05:16

fittings are here I want you guys to

05:17

grab your piece of the opportunities are

05:19

here in that side of 2018

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