How To Sell Anything To Anyone with Tony Robbins And Russell Brunson (Part 3)

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YouTube Transcript: English (auto-generated)

00:00

hey this rustle again I want to welcome

00:01

you back to part three of my interview

00:03

with Tony Robbins I hope you’ve watched

00:04

part 1 and part 2 if you haven’t yet go

00:06

back to the beginning of this playlist

00:08

and watch those first to help you get

00:09

all the context of the interview and now

00:11

we are transitioning into the third part

00:13

of the interview which is for me my

00:14

favorite part it is understanding the

00:16

mastery and mastering well concept we

00:18

called the Epiphany bridge

00:19

what is the 50 bridge it is the way you

00:21

tell stories to get customers to get

00:23

people to get prospects to come and

00:25

become leads to become customers to buy

00:27

your products or your services and these

00:28

concepts that work in all types of

00:30

businesses in fact during the interview

00:32

Tony asked me well how does this work

00:33

for like a real business like not a not

00:36

an infra more you know information

00:37

business or an internet business but a

00:38

real business and I shared a story about

00:40

one of my friends who’s a chiropractor I

00:41

don’t wanna ruin that part of the story

00:42

you’re gonna love it but how he used

00:44

these Epiphany bridge stories to grow

00:46

his practice here locally in town as

00:47

well and so there’s a whole bunch of

00:49

cool things you learn about storytelling

00:51

story selling how to give people the

00:53

transformations they need when they’re

00:54

buying your products your services

00:55

you’re gonna love this is my favorite

00:57

part of the whole thing so let’s jump

00:58

right in now to part three of the

01:00

interview with my friend Tony Robbins

01:02

[Music]

01:06

about anything without actually selling

01:09

okay actually have a whiteboard for you

01:12

show this so this is did my homework

01:15

prepared for today so this is funny most

01:19

people if they try to sell you something

01:21

they come to you they try to pitch you

01:22

logically on the thing that that like

01:25

why they believe in their thing and so I

01:26

drew this out one day and like this has

01:28

been huge for me and for everyone that’s

01:29

it goes through my coaching stuff is

01:31

this thing called epiphany versus what

01:33

happens is like this is us right here

01:35

right and we’re living our normal life

01:36

like this I think I could use this my

01:38

example of you before I met you before I

01:40

started mowing your things like I was

01:41

life was good right I thought everything

01:42

was perfect and that was introduced to

01:44

you and I had this like Epiphany where

01:46

it’s like oh my gosh like things like

01:48

life is good but like I’m seeing things

01:50

in black and white now things are

01:51

colorful right and like it’s shaped for

01:53

me was huge and so I went on this

01:54

journey where I wanted two big epiphany

01:55

bridge and what happens is we come over

01:57

here to this side of the bridge and what

01:59

happens over here is we start studying

02:00

we start learning we start Deacon out

02:02

and so like you know what all your

02:04

events are out of your books multiple

02:05

times your course is like and like for

02:07

you like I’m in the Toni world right I

02:08

understand your language patterns and

02:10

then I go to like my wife and I’m like

02:11

and I’m so excited to tell

02:13

and I learned all this stuff in the

02:14

first thing that we all do is we jump

02:15

over here missus technobabble we jump

02:18

then we start trying to logically

02:19

convince the people around it’s like

02:20

like logically like oh yeah you learn

02:22

this thing Eve and like and we spew out

02:24

this techno babble and what happens is

02:26

that people hear that techno babble and

02:27

they freak out and right god and they

02:29

run away right so we have to do if we

02:31

want to sell somebody some with come

02:32

back to this thing let you remember like

02:34

what was was the emotional experience

02:36

that we had that gave us that big

02:38

epiphany if you understand an emotional

02:40

experience then that’s how you sell some

02:42

I come back and I tell a story and I

02:44

tell a story then my goal is to give

02:45

people to have the same epiphany that I

02:47

had if they have that epiphany then I

02:49

don’t do so many things they have that

02:50

epiphany like wow that’s true and the

02:52

Novo so themself logically all day long

02:53

I just have to come back here remember

02:55

the experience I had and become really

02:57

good at telling it and in the book um

02:59

you know it’s not just like telling a

03:00

story I’ll walk through like the process

03:02

and the scripts and how to control their

03:04

state this is a huge thing I learned

03:05

from you because how many people tell a

03:07

story and like one person tells the

03:08

story and what something happened yeah

03:10

okay cool and you know like each I

03:11

explained it three or four times and

03:13

finally you say I calm and Anxi had to

03:15

be there if you were there you would

03:16

experienced it the biggest thing I’ve

03:17

always seen people struggle with they

03:19

try to get into business which I sell

03:20

their advice and things like that as

03:21

they get into this like used car

03:22

salesman mode of trying to like learn

03:24

how to close people and I’m like no it’s

03:25

not it’s not closing like what was it

03:27

that got you fired up if you can

03:28

remember that moment and you get really

03:30

good telling that story that’s that’s

03:35

the key dozen today one thing I knew the

03:57

biggest misconception is that people and

04:01

this comes down to I can’t learn from

04:03

you so it’s people are so tied they’re

04:05

significant so when they try to sell

04:06

themselves their business that they they

04:08

try to posture themselves all the time

04:09

and posturing like deflects people and

04:13

that makes you feel I don’t know what it

04:14

is the more vulnerable you get the

04:16

better the better it is like when people

04:17

we have our high end coaching programs

04:19

people ask how you sell that Russell and

04:20

like I show a ten-minute video of me

04:23

telling my story of my wife and we’re

04:25

trying to twins and I cry

04:27

three or four times in it and like and I

04:28

tell that story I’m super vulnerable and

04:30

people connect with me and then they and

04:32

then they follow me and like it’s it’s

04:34

it’s about connection and being

04:35

vulnerable is that’s what gets people to

04:36

draw an interest not it’s not

04:38

significance in stature its

04:39

vulnerability and and that’s what gets

04:41

people in and that works for any

04:42

business I had a friend who’s a

04:43

chiropractor I was trying to help him

04:44

and it was funny because he’s trying to

04:46

sell like all the other chiropractors

04:47

talk about like you know their fees and

04:50

this and all this stuff and how the

04:52

adjustment in line and all these

04:52

technical stuff and I kept asking fun

04:54

probably one is that what’s why are you

04:56

chiropractor he told me this amazing

04:58

story about his wife got a car wreck and

05:01

and he was in dental school of time and

05:02

she got injured really really bad and

05:04

took her to a medical doctor a couple

05:05

places and nothing helped and finally he

05:07

took her to a chiropractor and he he

05:09

just her and changed she literally

05:11

changed your life

05:11

and he loved so much she dropped out of

05:13

dental school and then he went and and

05:14

he’d be am a chiropractor now he just

05:16

loves it and so we got a video of him

05:18

telling that story at emotional I got

05:20

chills is telling it again told that

05:21

story to put on face book and his

05:23

practice it was struggling as he was

05:24

trying to be a salesperson blew up

05:26

overnight as he started sharing his

05:28

story and becoming vulnerable people and

05:29

I think that that’s that’s the future of

05:32

marketing it used to be slick sales

05:34

letters good copy all that kind of stuff

05:36

that’s what worked before today I want

05:39

to say saitec as people are watching

05:41

your video they’re googling your name

05:42

and facebooking and doing everything and

05:43

if you’re not vulnerable all times and

05:45

being yourself all the time like you

05:47

it’s too easy to not know and it’s all

05:49

about just that connection that’s what

05:50

gets people that’s marketing today

05:52

that’s what’s going what I love about

05:53

your brother I mean you the real thing

05:55

is so rare unfortunately and as you know

05:57

the more you try to prove that you’re

05:58

you know the best and you know it’s

06:00

trying to convince people and try to be

06:01

significance the more they want to prove

06:03

them particularly if you’ve never done

06:05

that I love that you share openly

06:07

everything your failures successes but

06:09

the level success you generated is

06:11

second to none I really want people to

06:13

get your book so what’s your offer for

06:14

them so they can go pick that up cool I

06:16

pretty about a whole bunch of copies of

06:17

this during our launch and so I already

06:19

paid for the book and I stripped him two

06:20

boys even now their warehouse in Boise

06:22

and we got to ship them to you so I

06:23

think it’s in the u.s. at seven ninety

06:25

five is international I think it’s

06:26

fourteen ninety five but we’ll ship it

06:28

out to you and and basically I want

06:30

people to read this thing I tell

06:31

everyone like I believe this book will

06:33

change your life but like more

06:34

importantly it’s gonna give you the

06:35

tools you need to help change other

06:37

people’s lives and that’s like that’s

06:38

the

06:38

for everybody I hope you guys read this

06:40

book and you love it and I want to thank

06:41

you for letting me share this with your

06:42

audience and I just appreciate you

06:44

you’ve changed my life my wife’s life

06:45

and half our staff you know everyone

06:48

here so we are so grateful for you

06:49

hey this is Russell again thank you so

06:51

much for watching the third and final

06:53

segment of my interview with Tony

06:55

Robbins how cool is that now if you

06:57

missed any of the other ones go back in

06:58

the playlist and watch video 1 video 2

07:00

video 3 to get the entire picture of

07:01

everything you need now on top of that I

07:03

want to be able to keep giving you

07:05

amazing business building advice just

07:07

like this so what you need right now

07:08

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07:10

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07:41

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07:42

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07:43

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comments love to hear from you and thank

08:00

you again for listening and I will talk

08:02

to you soon

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