YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
I have a special question today from our
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favorite network marketers is how do I
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use funnels to get network marketing to
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work Ken so there’s a lot of different
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ways I can answer this but for some
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reason people think that their business
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is different always think is like all
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cool Russell I read the dot-com stickers
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book but how’s it work for my business I
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read expert stickers how’s it work for
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my business I don’t care what business
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you’re in businesses business is all the
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same
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okay the diversity network marketing
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really is like you’re competing you’re
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selling the exact same product it’s a
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thousand other people right so the first
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step is like experts secrets 101 how do
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you create an offer right because if I’m
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competing with a thousand or ten
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thousand or a hundred thousand or a
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million other distributors I need to
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create an offer that sexiest unique
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right business is all about making a
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better offer so how do I create an offer
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us actually sell my product better than
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anybody else’s okay and some network
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marketing use up problems with this so
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this is one that if you’re able to crank
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up the sexiness to your offer do it some
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companies don’t allow us to get be kind
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of careful with that but if every else
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is offering this how do I offer
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something different those who don’t know
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my background I spent a couple of years
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dabbling in the network marketing
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industry and there was a time when one
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company was giving away a Ferrari and I
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was like I’d be really cool to win a
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Ferrari so I decided to win a Ferrari
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and so how did I do that step number one
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I looked at me and a hundred thousands
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of distributors all suddenly exact same
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products I said okay I have to make a
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better offer so I took what everybody
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was selling I said okay everyone’s
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telling this how to make this better I
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was like cool well if you join me I’m
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gonna give you whatever else is give me
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but I’m also going to give you this and
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we give you this I’m gonna give you this
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I’m gonna give you this and I created a
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package with special just people who
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signed up with me then push them over
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the edge okay there’s a lot of people
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who like these people on the fence
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they’re not gonna sign up with anybody I
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got them to join me and because I made a
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better offer so that’s number one
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again and then I want a Ferrari so that
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was awesome so that’s step number one
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okay number two there’s a lot of network
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marketing companies aren’t going to
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allow you to distract Li sell online
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likes just it’s the thing a lot of them
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have so what we do is we go back to the
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fundamentals to the basics K so if you
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and it comes back really to exper
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secrets K is and we see this all the
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time too recently a very well-known
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company I was friends I’m M friends with
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the owners just went under and what’s
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interesting is a lot of people lost
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their businesses overnight right but the
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people who didn’t were the people who
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followed this
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is they realize that like if you just
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send all your people to the company
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right then the company owns all these
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people the most valuable asset any
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business is the people so you’ve got to
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be in the business of you first so all I
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do is I create a very simple landing
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page and it’s gonna be like in fact
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depending what I’m doing usually I make
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tools for landing pages the big thing
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about network marketing is
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that’s this different than in
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traditional business so there’s two
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target markets
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- target markets okay so first target
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market is the person who actually wants
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to consume the product okay so a lot of
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network marketing products are for
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health so there’s like the product
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consumers consumers and then there’s the
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business opportunity seekers right
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what’s interesting is a lot of times
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people join a company because they’re
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obsessed with the product other times
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people join the opportunities are
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assessed with the actual opportunity and
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it’s rare that people love both
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initially usually they like one or the
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other drives them right so for me I’d
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built the different landing pages and
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different funnel for each one so I’d
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have something here like hey if you want
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to discover how is it go quit my
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part-time job and I’m on the sweet pink
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what is it what’s the pink Cadillac
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then opt-in here and I’ll tell you how
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right so now let me get people who like
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they quit their job and got a pink
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Cadillac that’s awesome and so they’re
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gonna opt-in because they want to find
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out more about the business opportunity
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right or I could make for people that
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want to buy the product okay what’s the
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product this product helps people with
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whatever so it could be like hey
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discover discover the rare salts that
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instantly within 30 minutes of taking
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them will put your body into ketosis so
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you can lose weight faster and like what
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are these weird salts and then it opted
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in here and now they’re about the
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product I said opt in here about the
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product so then they’re joining my email
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list Kay so both these things are
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joining my list now I build a list of
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people who they like me I’m gonna take
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him here I’m gonna show them videos
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where I tell them stories I’m gonna
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build the relationships about the
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product or about the thing and then
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basically somewhere along the line I
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invite them to take my special offer
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so back here again if it’s like hey
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here’s that one my pink catalog last
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bunch wait they opt in next page like
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cool I did it by joining this company
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it’s awesome that’s how it works if you
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want to be part of it you can join my
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team and I’m gonna make you a special
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offer if you join today you’re gonna get
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here
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join but I’ll also let you be part my
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fate private Facebook group and they
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want to run coach with you all their
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three way calls with you’ll do whatever
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it is your offer is and they sign up and
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then come over to Facebook and I Drive
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Facebook ads to my opt-in page the
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people I put Facebook just let you drive
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to drive people into your into your
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business opportunity right let me drive
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people to my a company website yeah of
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course they don’t you drive into your
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funnel ok Facebook start going to show
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you down because you’re showing a free
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video but how you wanna pink Cadillac
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that’s what Facebook want stuff like
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that okay face lothario straight down
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when you say like here’s rare ancient
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salt that helps you put your body in
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ketosis does Facebook wants this stuff I
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they come they opt-in then the middle is
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a video and then the email think would
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you email them over here right so a lot
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of this stuff that Facebook and other
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platforms will allow you to do happen
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off the platform okay but the key to
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this and all businesses in case you’re
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actually wondering is the funnel since
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it’s going back setting up a funnel
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building relationship with the list as
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they come through right so doc up
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secrets in the book all about how do you
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create the funnels funnel structure
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funnel strategy right so you build the
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funnels and that’s like how do I build a
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relationship with all these people
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coming through the funnel so it when I
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tell them they should buy this thing to
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actually buy it
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that’s what extra seekers now there’s
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building relationships telling the
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stories positioning yourself in the
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right way so that when you do are make
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them a special offer they go crazy and
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they give you money okay and so we got
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tons of network marketers and click
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funnels who are killing it and it
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basically been really simple funnels to
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build about to build lists based on one
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or two things number one is a building
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lists of people who who potentially
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gonna buy the cut the product the
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building list of people interests in the
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business opportunity they’re speaking to
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these two different lists differently
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but they’re making them pretty much the
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same offer in the back and that is how I
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would do it again if I was to go and try
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to win on the Ferrari inside a network
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marketing company so there you go
06:04
thank you so much for watching every
06:05
single week we publish new secrets just
06:07
like this so make sure you subscribe so
06:08
you don’t miss any of them and I will
06:10
see you on the next video
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