How To Succeed At Network Marketing With An MLM Sales Funnel

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YouTube Transcript: English (auto-generated)

00:00

I have a special question today from our

00:01

favorite network marketers is how do I

00:03

use funnels to get network marketing to

00:06

work Ken so there’s a lot of different

00:10

ways I can answer this but for some

00:11

reason people think that their business

00:13

is different always think is like all

00:14

cool Russell I read the dot-com stickers

00:15

book but how’s it work for my business I

00:17

read expert stickers how’s it work for

00:18

my business I don’t care what business

00:19

you’re in businesses business is all the

00:21

same

00:22

okay the diversity network marketing

00:23

really is like you’re competing you’re

00:25

selling the exact same product it’s a

00:27

thousand other people right so the first

00:29

step is like experts secrets 101 how do

00:32

you create an offer right because if I’m

00:34

competing with a thousand or ten

00:35

thousand or a hundred thousand or a

00:36

million other distributors I need to

00:38

create an offer that sexiest unique

00:39

right business is all about making a

00:41

better offer so how do I create an offer

00:42

us actually sell my product better than

00:44

anybody else’s okay and some network

00:45

marketing use up problems with this so

00:47

this is one that if you’re able to crank

00:48

up the sexiness to your offer do it some

00:50

companies don’t allow us to get be kind

00:51

of careful with that but if every else

00:53

is offering this how do I offer

00:55

something different those who don’t know

00:56

my background I spent a couple of years

01:00

dabbling in the network marketing

01:02

industry and there was a time when one

01:05

company was giving away a Ferrari and I

01:06

was like I’d be really cool to win a

01:07

Ferrari so I decided to win a Ferrari

01:09

and so how did I do that step number one

01:10

I looked at me and a hundred thousands

01:12

of distributors all suddenly exact same

01:13

products I said okay I have to make a

01:15

better offer so I took what everybody

01:17

was selling I said okay everyone’s

01:19

telling this how to make this better I

01:21

was like cool well if you join me I’m

01:23

gonna give you whatever else is give me

01:24

but I’m also going to give you this and

01:26

we give you this I’m gonna give you this

01:27

I’m gonna give you this and I created a

01:28

package with special just people who

01:30

signed up with me then push them over

01:31

the edge okay there’s a lot of people

01:33

who like these people on the fence

01:35

they’re not gonna sign up with anybody I

01:36

got them to join me and because I made a

01:38

better offer so that’s number one

01:39

again and then I want a Ferrari so that

01:41

was awesome so that’s step number one

01:44

okay number two there’s a lot of network

01:46

marketing companies aren’t going to

01:47

allow you to distract Li sell online

01:49

likes just it’s the thing a lot of them

01:51

have so what we do is we go back to the

01:53

fundamentals to the basics K so if you

01:56

and it comes back really to exper

01:57

secrets K is and we see this all the

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time too recently a very well-known

02:04

company I was friends I’m M friends with

02:06

the owners just went under and what’s

02:09

interesting is a lot of people lost

02:10

their businesses overnight right but the

02:12

people who didn’t were the people who

02:13

followed this

02:13

is they realize that like if you just

02:17

send all your people to the company

02:18

right then the company owns all these

02:21

people the most valuable asset any

02:24

business is the people so you’ve got to

02:26

be in the business of you first so all I

02:28

do is I create a very simple landing

02:30

page and it’s gonna be like in fact

02:32

depending what I’m doing usually I make

02:34

tools for landing pages the big thing

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about network marketing is

02:37

that’s this different than in

02:38

traditional business so there’s two

02:39

target markets

02:41

  • target markets okay so first target

02:45

market is the person who actually wants

02:47

to consume the product okay so a lot of

02:48

network marketing products are for

02:50

health so there’s like the product

02:51

consumers consumers and then there’s the

02:55

business opportunity seekers right

02:59

what’s interesting is a lot of times

03:01

people join a company because they’re

03:04

obsessed with the product other times

03:05

people join the opportunities are

03:07

assessed with the actual opportunity and

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it’s rare that people love both

03:10

initially usually they like one or the

03:11

other drives them right so for me I’d

03:13

built the different landing pages and

03:14

different funnel for each one so I’d

03:15

have something here like hey if you want

03:18

to discover how is it go quit my

03:20

part-time job and I’m on the sweet pink

03:21

what is it what’s the pink Cadillac

03:23

then opt-in here and I’ll tell you how

03:26

right so now let me get people who like

03:27

they quit their job and got a pink

03:28

Cadillac that’s awesome and so they’re

03:30

gonna opt-in because they want to find

03:31

out more about the business opportunity

03:32

right or I could make for people that

03:36

want to buy the product okay what’s the

03:37

product this product helps people with

03:39

whatever so it could be like hey

03:40

discover discover the rare salts that

03:45

instantly within 30 minutes of taking

03:47

them will put your body into ketosis so

03:48

you can lose weight faster and like what

03:50

are these weird salts and then it opted

03:52

in here and now they’re about the

03:53

product I said opt in here about the

03:54

product so then they’re joining my email

03:57

list Kay so both these things are

03:59

joining my list now I build a list of

04:01

people who they like me I’m gonna take

04:04

him here I’m gonna show them videos

04:05

where I tell them stories I’m gonna

04:06

build the relationships about the

04:08

product or about the thing and then

04:10

basically somewhere along the line I

04:12

invite them to take my special offer

04:14

so back here again if it’s like hey

04:16

here’s that one my pink catalog last

04:17

bunch wait they opt in next page like

04:18

cool I did it by joining this company

04:20

it’s awesome that’s how it works if you

04:22

want to be part of it you can join my

04:23

team and I’m gonna make you a special

04:25

offer if you join today you’re gonna get

04:26

here

04:27

join but I’ll also let you be part my

04:28

fate private Facebook group and they

04:30

want to run coach with you all their

04:31

three way calls with you’ll do whatever

04:32

it is your offer is and they sign up and

04:35

then come over to Facebook and I Drive

04:36

Facebook ads to my opt-in page the

04:39

people I put Facebook just let you drive

04:40

to drive people into your into your

04:43

business opportunity right let me drive

04:45

people to my a company website yeah of

04:46

course they don’t you drive into your

04:47

funnel ok Facebook start going to show

04:49

you down because you’re showing a free

04:50

video but how you wanna pink Cadillac

04:51

that’s what Facebook want stuff like

04:53

that okay face lothario straight down

04:55

when you say like here’s rare ancient

04:57

salt that helps you put your body in

04:58

ketosis does Facebook wants this stuff I

05:00

they come they opt-in then the middle is

05:02

a video and then the email think would

05:04

you email them over here right so a lot

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of this stuff that Facebook and other

05:07

platforms will allow you to do happen

05:09

off the platform okay but the key to

05:12

this and all businesses in case you’re

05:13

actually wondering is the funnel since

05:16

it’s going back setting up a funnel

05:18

building relationship with the list as

05:19

they come through right so doc up

05:20

secrets in the book all about how do you

05:22

create the funnels funnel structure

05:23

funnel strategy right so you build the

05:24

funnels and that’s like how do I build a

05:26

relationship with all these people

05:28

coming through the funnel so it when I

05:29

tell them they should buy this thing to

05:30

actually buy it

05:31

that’s what extra seekers now there’s

05:32

building relationships telling the

05:33

stories positioning yourself in the

05:35

right way so that when you do are make

05:36

them a special offer they go crazy and

05:38

they give you money okay and so we got

05:40

tons of network marketers and click

05:42

funnels who are killing it and it

05:43

basically been really simple funnels to

05:45

build about to build lists based on one

05:47

or two things number one is a building

05:49

lists of people who who potentially

05:50

gonna buy the cut the product the

05:52

building list of people interests in the

05:53

business opportunity they’re speaking to

05:54

these two different lists differently

05:55

but they’re making them pretty much the

05:56

same offer in the back and that is how I

06:00

would do it again if I was to go and try

06:01

to win on the Ferrari inside a network

06:02

marketing company so there you go

06:04

thank you so much for watching every

06:05

single week we publish new secrets just

06:07

like this so make sure you subscribe so

06:08

you don’t miss any of them and I will

06:10

see you on the next video

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