How to take your business to the NEXT LEVEL...the easy way

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

what’s up everybody this is russell and

00:01

welcome to marketing secrets

00:03

while i’m in my car so we went to ihop

00:05

today my daughter ordered the pancake

00:07

with the fluffies and the sprinkles

00:08

there’s sprinkles on and then bacon and

00:10

an egg right or something like that and

00:11

then i

00:12

go and i ordered scrambled eggs cider

00:14

bacon cider avocado

00:15

our bill was 12 bucks you know so as

00:17

someone who tips if i was to say okay

00:19

with 10

00:19

of that means here in a buck 25 dollar

00:22

25 is what he made

00:23

for all his efforts if i do 15 it’s like

00:26

two bucks

00:26

like 30 like three and the server was a

00:29

young dude i’m like man like

00:30

if that dude instead of getting a job at

00:32

ihop where the average ticket is like 12

00:34

bucks

00:34

if you’re doing the same work but got a

00:36

job at a steakhouse where the average

00:37

ticket’s like

00:38

50 or 100 bucks if my bill is 12 bucks

00:41

you’re getting a dollar

00:41

  1. if it’s 112 bucks you’re getting 10

00:45

the moral of the story is like go and

00:47

sell more expensive stuff because

00:48

you’re getting paid a percentage of the

00:50

ticket price right

00:52

number two think about all gardens start

00:54

doing this a little while ago it was

00:55

brilliant after you get an eating they

00:57

say hey what would you like to order for

00:59

tomorrow and they

01:00

had a second meal so you ordered a

01:01

second meal to take home any the next

01:02

day like now you just doubled your

01:04

ticket price because you sold them two

01:05

meals instead of one

01:06

i don’t know what percentage would take

01:07

it but i know there’s a big percentage

01:08

to take the second meal like if i was

01:09

serving tables today the first thing i

01:10

would be doing is offering dessert

01:12

then i take their meal and then at the

01:14

end of my life that was good huh i know

01:15

you guys are gonna come back tomorrow

01:16

but if you want you can order off the

01:17

menu right now and i’ll go package up

01:19

then you can have this tomorrow as well

01:20

and so i’ll be thinking like increase

01:21

value increase value how can i increase

01:23

my ticket right

01:24

so that’s the five serving tables again

01:26

now obviously i’m not serving tables i’m

01:27

serving entrepreneurs and a lot of them

01:29

but guess what i’m thinking the same

01:30

thing it’s the same stuff right i know i

01:32

get paid

01:33

based on a percentage of what our growth

01:36

is like as the entrepreneur in the

01:37

company the way that i make my money

01:39

i do have a salary because i think you

01:40

legally have to do that the rest of my

01:42

payment comes from a percentage of

01:44

profit share right so the more profit

01:46

the more i get to share so i’m always

01:48

thinking like well how can i increase my

01:49

profit share how can i

01:50

increase the ticket values how can i

01:51

sell more expensive stuff how can i sell

01:52

more things

01:53

and what’s interesting is a lot of times

01:55

i’m speaking to you right now probably

01:57

most of us we undervalue what we do

01:59

right sometimes we put like our own

02:01

pricing values on other people so like

02:03

oh i would pay a thousand dollars for

02:04

this so you don’t sell for a thousand

02:05

it’s like no you don’t understand like

02:06

that’s worth that somebody else like

02:07

don’t try to discount your prices

02:09

and so a lot of times that’s what we do

02:10

is we try to discount our prices we try

02:11

to like lower tickets like we’re trying

02:13

to like go back to ihop and sell

02:14

even though we know that the money that

02:16

we make as entrepreneurs is based on the

02:17

ticket price

02:18

right so the bigger the ticket price the

02:20

bigger money make i’ve said this before

02:21

i’ll say to get dad kennedy once told me

02:23

this he said there’s no strategic

02:24

advantage of being the second

02:26

lowest price leader in your market right

02:28

but there is a huge strategic advantage

02:29

being like i am the most expensive guy

02:31

in my market don’t beat the dudes in the

02:32

middle

02:33

so i want you guys thinking about that

02:34

okay because user entrepreneurs are just

02:36

like a server

02:37

you’re serving customers serving

02:38

audiences and you get paid based on the

02:40

ticket price of what people are spending

02:41

that’s why funnels are important

02:42

if i just sold people my free book and

02:44

that was it guess where i would be right

02:45

now

02:46

i’d be broke okay i did a facebook live

02:48

yesterday showing um the three funnels

02:50

we had inside of our book launch when

02:52

all said and done our book launch was

02:53

over we did over three million dollars

02:54

in

02:55

in collected revenue obviously it wasn’t

02:57

net that was collected gross

02:59

what was funny is i look at all these

03:00

people these big huge product launches

03:01

like two three five thousand dollar

03:02

product launches and most were happy to

03:04

make a million to three million dollars

03:05

i’m like

03:06

we did the same thing and we were giving

03:07

away a free book okay how

03:09

it’s because i’m just like the server

03:11

right like i offered i offered dessert

03:13

first and i had upsells i offered a

03:14

second meal i did all these kind of

03:16

things

03:16

because i’m trying to increase the

03:17

ticket price because that’s how i get

03:20

fed as an entrepreneur plus gives me the

03:21

ability to

03:22

serve that audience better the the

03:24

server lets you order food and take it

03:25

home

03:26

he’s serving you at a higher level

03:28

that’s why he gets paid more he knows

03:29

how to increase ticket price

03:30

but he’s able to first off make the

03:33

restaurant more revenue but second off

03:35

he gives you a better experience you

03:36

gotta have a great meal twice

03:38

your wife doesn’t cook tomorrow or

03:39

whatever that might be or maybe it’s you

03:40

cooking whatever it all comes down to

03:42

that

03:42

that’s the moral of today’s story i hope

03:44

that helps some of you guys i’m sure

03:45

some of you guys are like

03:46

all freaking out trying to be the

03:47

cheapest possible person and

03:50

it doesn’t always work that way

03:51

obviously you got to look at what the

03:52

market will will bear

03:54

like i said it’s way better typically to

03:56

be the most expensive

03:58

than the cheapest so there you go

04:15

[Music]

04:16

you

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