YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Get Full Unrestricted Access to the Funnel Hacks System
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.
YouTube Transcript: English (auto-generated)
00:00
what’s up everybody this is russell and
00:01
welcome to marketing secrets
00:03
while i’m in my car so we went to ihop
00:05
today my daughter ordered the pancake
00:07
with the fluffies and the sprinkles
00:08
there’s sprinkles on and then bacon and
00:10
an egg right or something like that and
00:11
then i
00:12
go and i ordered scrambled eggs cider
00:14
bacon cider avocado
00:15
our bill was 12 bucks you know so as
00:17
someone who tips if i was to say okay
00:19
with 10
00:19
of that means here in a buck 25 dollar
00:22
25 is what he made
00:23
for all his efforts if i do 15 it’s like
00:26
two bucks
00:26
like 30 like three and the server was a
00:29
young dude i’m like man like
00:30
if that dude instead of getting a job at
00:32
ihop where the average ticket is like 12
00:34
bucks
00:34
if you’re doing the same work but got a
00:36
job at a steakhouse where the average
00:37
ticket’s like
00:38
50 or 100 bucks if my bill is 12 bucks
00:41
you’re getting a dollar
00:41
- if it’s 112 bucks you’re getting 10
00:45
the moral of the story is like go and
00:47
sell more expensive stuff because
00:48
you’re getting paid a percentage of the
00:50
ticket price right
00:52
number two think about all gardens start
00:54
doing this a little while ago it was
00:55
brilliant after you get an eating they
00:57
say hey what would you like to order for
00:59
tomorrow and they
01:00
had a second meal so you ordered a
01:01
second meal to take home any the next
01:02
day like now you just doubled your
01:04
ticket price because you sold them two
01:05
meals instead of one
01:06
i don’t know what percentage would take
01:07
it but i know there’s a big percentage
01:08
to take the second meal like if i was
01:09
serving tables today the first thing i
01:10
would be doing is offering dessert
01:12
then i take their meal and then at the
01:14
end of my life that was good huh i know
01:15
you guys are gonna come back tomorrow
01:16
but if you want you can order off the
01:17
menu right now and i’ll go package up
01:19
then you can have this tomorrow as well
01:20
and so i’ll be thinking like increase
01:21
value increase value how can i increase
01:23
my ticket right
01:24
so that’s the five serving tables again
01:26
now obviously i’m not serving tables i’m
01:27
serving entrepreneurs and a lot of them
01:29
but guess what i’m thinking the same
01:30
thing it’s the same stuff right i know i
01:32
get paid
01:33
based on a percentage of what our growth
01:36
is like as the entrepreneur in the
01:37
company the way that i make my money
01:39
i do have a salary because i think you
01:40
legally have to do that the rest of my
01:42
payment comes from a percentage of
01:44
profit share right so the more profit
01:46
the more i get to share so i’m always
01:48
thinking like well how can i increase my
01:49
profit share how can i
01:50
increase the ticket values how can i
01:51
sell more expensive stuff how can i sell
01:52
more things
01:53
and what’s interesting is a lot of times
01:55
i’m speaking to you right now probably
01:57
most of us we undervalue what we do
01:59
right sometimes we put like our own
02:01
pricing values on other people so like
02:03
oh i would pay a thousand dollars for
02:04
this so you don’t sell for a thousand
02:05
it’s like no you don’t understand like
02:06
that’s worth that somebody else like
02:07
don’t try to discount your prices
02:09
and so a lot of times that’s what we do
02:10
is we try to discount our prices we try
02:11
to like lower tickets like we’re trying
02:13
to like go back to ihop and sell
02:14
even though we know that the money that
02:16
we make as entrepreneurs is based on the
02:17
ticket price
02:18
right so the bigger the ticket price the
02:20
bigger money make i’ve said this before
02:21
i’ll say to get dad kennedy once told me
02:23
this he said there’s no strategic
02:24
advantage of being the second
02:26
lowest price leader in your market right
02:28
but there is a huge strategic advantage
02:29
being like i am the most expensive guy
02:31
in my market don’t beat the dudes in the
02:32
middle
02:33
so i want you guys thinking about that
02:34
okay because user entrepreneurs are just
02:36
like a server
02:37
you’re serving customers serving
02:38
audiences and you get paid based on the
02:40
ticket price of what people are spending
02:41
that’s why funnels are important
02:42
if i just sold people my free book and
02:44
that was it guess where i would be right
02:45
now
02:46
i’d be broke okay i did a facebook live
02:48
yesterday showing um the three funnels
02:50
we had inside of our book launch when
02:52
all said and done our book launch was
02:53
over we did over three million dollars
02:54
in
02:55
in collected revenue obviously it wasn’t
02:57
net that was collected gross
02:59
what was funny is i look at all these
03:00
people these big huge product launches
03:01
like two three five thousand dollar
03:02
product launches and most were happy to
03:04
make a million to three million dollars
03:05
i’m like
03:06
we did the same thing and we were giving
03:07
away a free book okay how
03:09
it’s because i’m just like the server
03:11
right like i offered i offered dessert
03:13
first and i had upsells i offered a
03:14
second meal i did all these kind of
03:16
things
03:16
because i’m trying to increase the
03:17
ticket price because that’s how i get
03:20
fed as an entrepreneur plus gives me the
03:21
ability to
03:22
serve that audience better the the
03:24
server lets you order food and take it
03:25
home
03:26
he’s serving you at a higher level
03:28
that’s why he gets paid more he knows
03:29
how to increase ticket price
03:30
but he’s able to first off make the
03:33
restaurant more revenue but second off
03:35
he gives you a better experience you
03:36
gotta have a great meal twice
03:38
your wife doesn’t cook tomorrow or
03:39
whatever that might be or maybe it’s you
03:40
cooking whatever it all comes down to
03:42
that
03:42
that’s the moral of today’s story i hope
03:44
that helps some of you guys i’m sure
03:45
some of you guys are like
03:46
all freaking out trying to be the
03:47
cheapest possible person and
03:50
it doesn’t always work that way
03:51
obviously you got to look at what the
03:52
market will will bear
03:54
like i said it’s way better typically to
03:56
be the most expensive
03:58
than the cheapest so there you go
04:15
[Music]
04:16
you
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.