How to track which sales page variation is resulting in the most sales conversions

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YouTube Transcript: English (auto-generated)

00:00
[Music]
00:04
hey there this is Mark with clickfunnels
00:07
and in this video I’m going to show you
00:08
how you can track which split tests are
00:11
resulting in sales on your order pages
00:14
so this can be done using UTM tracking
00:19
so in order to use UTM tracking one of
00:22
the easiest ways is to use the Google
00:24
UTM parameter URL builder and I have
00:28
that open in another tab right here and
00:31
so what I’m going to do is I’m going to
00:34
use this UTM builder to track which
00:38
split tests are performing best so I’m
00:41
going to go into my sales funnel here
00:42
and I’m going to set this up and so
00:46
let’s go ahead and go to my sales page
00:49
and I’m going to create a variation here
00:54
and I’m actually going to do a separate
00:58
sales page template so let’s go ahead
01:01
and select one that I’m not currently
01:02
using I think this one more work okay
01:05
let’s go and create that one so I’ve got
01:09
two sales page variations here’s the
01:11
first one and it looks like I actually
01:16
selected almost the exact same one we
01:19
had a different background color but
01:23
they are different
01:25
so the first I’m going to do is I’m
01:27
going to open up both of these in the
01:28
editor and another tab here and this is
01:31
going to be my control and is going to
01:34
be my variation so what I’m going to do
01:37
is I need to get the URL for my order
01:40
form so I’m going to copy this from here
01:44
and then I’m going to go to the URL
01:48
builder and then campaign source what
01:52
I’m going to do here is I’m just going
01:53
to add control and as a parameter and
01:57
that’s going to give me this URL down
01:59
here so I can copy that URL then I’m
02:02
going to go to my control page and the
02:06
button that links to my order page I’m
02:09
just going to link to
02:13
there so now if somebody goes through
02:16
this page it’ll track them as the
02:18
control and then I’m going to change
02:22
this to variation copy that URL and go
02:30
to the other sales page and change the
02:37
URL here I need to save both of those
02:45
now that I have that what I’m going to
02:47
do is actually run a few tests so I’m
02:49
going to pause this video and come back
02:51
and show you the results so as you can
02:53
see here I’m on my stab stab I can get
02:55
to the stats tab by clicking on the
02:57
stats tab at the top of my funnel and I
02:59
click on that filter icon and as you can
03:02
see I have control set at the UTM source
03:04
I use control and variation here and as
03:07
you can see I can see that from my
03:09
control it’s resulted in three orders or
03:13
three purchases on my order form so I
03:17
can actually then go and change this
03:20
parameter here to variation and I’m
03:24
going to be able to see that with how
03:27
many sales resulted from my variation as
03:29
you can see here it resulted in one so
03:32
that’s how you can track which sales
03:34
page is resulting in the best purchased
03:37
conversions on your order form hope that
03:39
helps
03:44
you

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