Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
(ship horn blaring)
00:01
(driving beat rock music)
00:04
- Those are the people you take advice from.
00:09
- What is the next step?
00:13
(waves crashing, birds cawing)
00:19
- So what I want you to do, I want you to stand up,
00:20
I want you to put your hands together
00:21
for Miss Julie Stoian right there, everybody!
00:24
(crowd cheering and clapping)
00:30
- So I wanna talk about two really big problems
00:32
that entrepreneurs have.
00:33
The first is perfectionism.
00:36
And the one over here
00:37
is when we try to cut too many corners
00:40
because we’re in that desperate situation
00:42
where we’re tryin’ to make money,
00:43
and we’re tryin’ to get things done fast.
00:44
It’s like growth hacking gone bad, right?
00:47
We start creating really crappy foundations
00:50
for our business.
00:51
And over here is perfection.
00:52
This is like obsession.
00:54
This is when nothing gets launched,
00:56
or you’re constantly throwing things away.
00:58
So products with shortcuts are crappy products.
01:03
Products with a perfectionistic owner
01:06
don’t ever see the light of day.
01:08
There are two truths that you have to hold in tension.
01:11
The first is that you should take action
01:15
as fast as possible with a minimum viable product,
01:20
and you should not worry about it being perfect.
01:23
What is on this other zone?
01:24
This is the other tension, this is the other truth.
01:27
Over-delivery, excellence, all that kinda stuff.
01:30
When you can do both well,
01:32
because they seem like at first
01:34
they’re in competition with each other, right?
01:36
Minimum viable product doesn’t have to be perfect,
01:38
but I thought we were supposed to over-deliver
01:39
and be awesome and create a new opportunity.
01:42
It can’t be improvement, it has to be amazing, right?
01:44
These two things are both true.
01:47
They hold in tension,
01:48
and when you can stay comfortable in that tension,
01:51
you will be far more productive
01:53
than if you start to fall outside of that.
01:56
(steel drum island music)
02:02
- We just flew over that,
02:03
and it’s a full rainbow now,
02:04
it literally just got better.
02:07
- [Sam] And then what happened?
02:08
- And then a cop showed up.
02:10
- [Sam] Luckily they didn’t see anything, right?
02:11
- Lucky they didn’t see anything yet.
02:13
We think we’re okay.
02:14
- [Sam] They’re right there.
02:15
- Just be cool.
02:19
We don’t look like filmmakers, I think.
02:21
- My name’s Miles, and I’m a filmerographer.
02:26
What’s your name?
02:27
- I’m Dan.
02:27
I’m Dan Usher.
02:28
I don’t wear sunscreen.
02:30
I love filming cool stuff. (Miles laughing)
02:31
I fly drones through rainbows and stuff.
02:34
Invade personal privacy quite a bit.
02:36
Sam-- - [Miles] Okay.
02:37
- [Dan] What is up?
02:38
- Uh, yeah.
02:39
My name’s Sam.
02:40
I help him with all of the criminal activity that we do
02:42
when it comes to filmmaking.
02:44
(upbeat poppy rock music)
02:45
- [Russell] Today we are in St. Thomas.
02:48
- It’s gonna be amazing.
02:49
There’s some really cool things we’re gonna learn
02:50
about the island, which I have no idea about,
02:52
'cause I’ve never been here before,
02:53
so I’m super-stoked to be here.
02:54
They said some of the trees kill you,
02:56
so I’m hoping we survive.
02:57
(upbeat poppy rock music)
03:01
- We’re here to get one shot of Russell
03:04
speaking a line for the 2018 Year in Review video.
03:07
The only problem is we’re going into this.
03:10
- [Sam] Oh, that’s rain.
03:11
That’s a lotta rain.
03:12
I point at it, and then if we cut to this.
03:14
- [Russell] Okay, above or back?
03:16
- [Sam] Uh, above.
03:17
- [Russell] K.
03:19
- Which motivated us to do lots of crazy stuff,
03:20
like kayaking in a storm.
03:22
If you haven’t yet, click above to subscribe.
03:26
- Boom!
03:27
- Subscribe! - [Man] Whoa!
03:31
- So that was rad.
03:32
It was actually pretty cool, man.
03:33
- That was a good shoulder workout for me.
03:34
(upbeat poppy rock music)
03:43
- Twice I pinched Colette, and she thought it was a shark,
03:45
so that was the best part.
03:46
(multiple people laughing)
03:47
- There’s crabs all over.
03:49
There’s hermit crabs crawling around.
03:49
- [Man] Really?
03:51
- We’re about to start the hermit crab race,
03:52
so I want you guys to find a fast crab.
03:53
You’re looking for one with mental toughness
03:55
and good people skills.
03:56
- [Announcer] Start your engines!
03:58
(crowd roaring)
03:59
(engines revving)
04:01
- And three, two, one, let’s go!
04:03
- [Man] C’mon, Monster! - [Man] Let’s go, Darrell!
04:05
(engines roaring)
04:06
- [Kels] C’mon, Bageera!
04:07
- Bageera!
04:08
That’s a great name, Kels.
04:09
- [Announcer] Here he comes, (engines roaring)
04:11
here he comes, here he come, and it gets 'im!
04:12
- [Man] The outer circle.
04:13
The first one to get to the outer circle first wins.
04:15
(engines roaring)
04:16
- [Announcer] Here’s the checkered flag!
04:17
- Yeah!
04:18
(laughing and cheering)
04:20
- Woo!
04:21
I won!
04:22
That’s my boy, that’s my boy!
04:23
(upbeat poppy rock music)
04:30
- We came here, we kayaked,
04:32
then we hiked, took pictures by the blowhole,
04:34
drenched us all, we got soakin’ wet, it was a lot of fun.
04:37
And now we’re back.
04:39
I think we’re gonna find somethin’ to eat,
04:40
and then we’re back on the boat.
04:41
So that’s the game plan now.
04:42
(upbeat poppy rock music)
04:44
(waves crashing)
04:47
- Let’s put our hands together for Mr. Stephen Larsen!
04:51
(cheering and clapping)
04:57
- Thank you, man.
05:00
K.
05:01
Questions invite revelation.
05:04
And a lot of the time, the reason why
05:05
people are not successful in this,
05:07
is they have no idea what they’re trying to solve.
05:11
If you don’t know the problem you’re trying to go solve,
05:15
I’m gonna consume everything.
05:16
I’m gonna read everything,
05:17
I’m gonna take in every guru,
05:18
I’m gonna go through every single course,
05:19
even though Russell gave us this amazing framework.
05:21
I’m like, look pathway, this square, square,
05:24
there’s literally these checkboxes.
05:26
I’m still gonna go consume all of it.
05:27
Go on every single Facebook Live.
05:30
Stop learning everything.
05:33
Don’t learn,
05:35
I do not learn generally, like in a general sphere anymore.
05:37
You have got to know the immediate problem
05:40
you’re tryin’ to solve in front of you.
05:42
This is cool, 'cause it gives you clarity
05:44
and emotional license to drop off all the other garbage
05:47
and noise that runs inside of our heads.
05:49
Nothing else matters.
05:50
Any other spur of the moment that looks attractive
05:52
kind of opportunity that pops in my way.
05:54
No,
05:55
no,
05:56
no,
05:56
no.
05:58
Because I don’t know how to solve that yet.
05:59
Let me get distracted by another course,
06:00
another thing, another thing, another thing.
06:02
It’s not that they’re not helpful.
06:04
It’s that for you to actually make money,
06:06
it is likely not the answer.
06:08
It is what is the next step, right?
06:12
And then, what’s the next step?
06:15
And you’re never going to see all of them.
06:17
Ever!
06:18
I never do!
06:19
I have an idea of what I wanna build this year,
06:21
and some of it just scares the crap out of me,
06:23
'cause I’m like, whoo, okay, I’m really pumped about it,
06:26
I know where I’m going to go.
06:28
In between, there’s a lot of unknowns.
06:30
Welcome to entrepreneurship.
06:31
Okay?
06:32
Ambiguity land.
06:33
All right?
06:35
And so, all I do is focus on, like, the three steps,
06:37
that, all right, I kinda know the three things I needa do.
06:39
Great!
06:40
That means I know everything I need to know.
06:42
K, I have everything I need to know.
06:44
And I just take that one step.
06:45
Crap!
06:46
How do I place that?
06:47
Book, book, book.
06:48
Book, book, book.
06:49
Book, book, book, hunt, hunt, hunt, hunt, hunt.
06:50
Next step.
06:51
And that’s how you do that.
06:53
Okay, I really appreciate you guys,
06:54
and hopefully that was helpful.
06:55
(cheering and clapping)
06:58
- So, Russell got his books this morning.
07:00
He had a huge stack of them.
07:02
And he went out on a speed boat and hid them personally.
07:05
Nobody knows where they are.
07:07
And now we’re sailing out as the Two Comma Club,
07:10
the Two Comma Club pirates to find these special books
07:14
and secrets hidden along the Bahamas.
07:16
We don’t know where they are,
07:17
but it’s our mission to find them.
07:19
(horn blowing)
07:22
(chimes)
07:23
(hollering)
07:26
(eerie vocal music and chimes)
07:35
(horn blowing)
07:37
- Hey!
07:38
We’ve been here!
07:39
We’ve been here the entire time.
07:41
- Oh.
07:42
Damn. (laughs)
07:44
- All right, the cruise ship just landed in Nassau.
07:45
We just jumped off, we’re finding the taxi right now
07:47
to head over to Atlantis,
07:49
where we are gonna get some videos, have some fun,
07:51
and hopefully swim with some sharks.
07:53
(upbeat poppy rock music)
07:57
- [Man] What are you up to right now?
07:58
- We’re about to go down a water slide
08:00
that shoots you through a shark tank.
08:02
An actual shark tank.
08:03
Totally awesome.
08:04
- So entrepreneurs suck at vacations, typically.
08:07
So that’s why we act like we’re vacationing
08:08
while we’re making videos the whole time!
08:10
So people think we’re relaxing.
08:12
We are producing.
08:14
Memories fade.
08:15
Videos last forever.
08:16
Unless YouTube shuts you down.
08:17
That sucks.
08:18
- Is this the spot, Dan?
08:20
- It works.
08:21
It’s just a bit intense.
08:22
I hope you don’t lose the laptop.
08:23
- All right, check this out.
08:25
So he’s got his phone with the lines right there
08:28
on the phone. (laughs)
08:30
- Feed into the funnel, and it increases
08:32
how much money you make,
08:33
and how you get more emails. - Hey Russell.
08:36
I got this. - You just–
08:37
Oh, thank you.
08:38
- Over the years, we’ve gotten a ton of great feedback
08:40
from you guys, which is why we’ve worked hard this year
08:41
to deliver over 290 updates.
08:43
Desktop notifications.
08:44
I dunno where to go!
08:46
(old fashioned TV show theme music)
08:49
- So you’re an entrepreneur and you don’t use ClickFunnels?
08:52
- I’ve never even heard of ClickFunnels.
08:55
Is that like Lead Pages?
08:58
(laughing maniacally)
09:06
- My first big financial aha was this.
09:10
It is easier to make a lot of money
09:12
in a short period of time,
09:14
than it is to make a little money
09:15
over a long period of time.
09:16
That was my first financial breakthrough.
09:17
Any track stars in here?
09:19
Where my track stars?
09:20
That ran track in high school, anybody?
09:21
What is your name, sir?
09:22
- [Brennan] Brennan!
09:23
- Brendan?
09:24
- [Brennan] Brennan.
09:24
- Brennan, Brennan.
09:25
You ran track, what did you run?
09:26
- Triple jump, and-- - Triple jump.
09:27
- Four-by-one.
09:28
- Okay, so I had polio as an infant.
09:30
I’ve had a metal brace on my leg my whole life.
09:31
I did not run track, okay?
09:33
So let’s say Brennan and I, we get in a race,
09:34
we’re gonna do a mile race.
09:35
Can you run a mile?
09:36
- [Brennan] Yes.
09:37
- Okay.
09:38
So we’re gonna do a mile.
09:40
But how many of y’all would agree
09:41
that it wouldn’t be fair to go the same distance, yes?
09:43
(crowd murmurs)
09:44
Okay.
09:45
So…
09:46
Brennan, you said you can run a mile, right?
09:47
- [Brennan] Yup. - K, he’s gonna run a mile.
09:49
I’m gonna go two miles.
09:51
Oh crap, I’m so dyslexic.
09:52
Did I say it backwards?
09:53
(crowd laughing)
09:54
I said it backwards.
09:55
Anyway, but I’m stuck with it
09:56
because I’m a man of my word.
09:57
So how many y’all know Brennan’s gonna win?
09:59
Yes?
10:00
(crowd murmuring)
10:01
Brennan’s gonna win, right?
10:02
Everybody say unless.
10:03
- [Crowd] Unless.
10:05
- Unless Brennan’s running and Myron’s on a bicycle.
10:07
Because I said he’s gonna run a mile,
10:07
I said I’m gonna go two miles.
10:10
Now watch this.
10:11
I can go farther,
10:13
faster,
10:15
and use less energy
10:17
because you can always make up and leverage
10:19
what you lack in ability.
10:21
And so many people go through life
10:25
trying to improve abilities that they don’t have
10:30
instead of looking for leverage
10:31
to compensate for the things they don’t have.
10:32
See, what most people won’t do
10:35
is they won’t stop running hard long enough
10:38
to find leverage that can get them
10:40
to where they desire to go that much faster.
10:43
So it’s easier to make a lot of money
10:45
in a short period of time
10:46
than it is to make a little money
10:48
over a long period of time.
10:49
But you have to stop running and start looking for leverage.
10:53
So that’s some wealth mindset stuff
10:56
that hopefully’ll help somebody.
10:58
(cheering and clapping)
11:03
- [Interviewer] What are you about to do?
11:04
- Oh, we’re about to do this funnel right here.
11:06
Never done this before.
11:08
We got the four of us boys ready to go.
11:10
- [Interviewer] And conditions are a little windy, huh?
11:11
- It’s a bit windy out here - A little windy!
11:13
- We’ll have a good time.
11:14
We’re gonna have a good time.
11:16
(upbeat horn music)
11:23
(wind blowing)
11:25
- Ahh!
11:26
- Wow!
11:28
One funnel away!
11:32
(easy listening jazz music)
11:45
(record scratches to stop)
11:46
(squeaking)
11:48
- You guys thought we were gonna learn traffic today.
11:50
We’re actually not, we’re gonna like dance and such.
11:51
And, forward.
11:52
And back.
11:54
And side, close, side.
11:56
And back, right, forward, left, side, close, side.
12:00
You guys gettin’ it?
12:00
- [Crowd] Yeah!
12:01
- K.
12:02
Give 'em a hand.
12:03
(crowd clapping)
12:04
It’s looking good, looking good.
12:05
Hey, we’re on vacation, right?
12:06
(crowd cheering and clapping)
12:07
I’m gonna write a headline on the spot.
12:09
The magic trifecta that Russell Brunson uses to triple
12:12
his content production
12:15
by only working once.
12:16
Anyone know that?
12:18
- [Crowd] Yes.
12:18
- K.
12:19
The what,
12:21
why,
12:23
and how
12:25
trifecta.
12:26
K?
12:27
Funnel hacking.
12:28
Right?
12:29
Funnel hacking.
12:30
Watching what Russell does,
12:31
seeing the funnels that he builds,
12:32
buying and what are the upsells, how does he do it,
12:34
what’s happening?
12:35
That’s the what.
12:36
What’s coming out, right, what’s being released,
12:38
what’s being produced?
12:39
That said he also produces a how.
12:43
And you’ll see that on FunnelHacker TV.
12:46
You’ll see him vlog,
12:47
and you’ll watch how he’s producing the what.
12:51
And then, you tune into his podcast,
12:57
and in his podcast,
12:58
you’ll notice it’s different in his podcast.
12:59
The FunnelHacker TV is very surface level how.
13:03
Oh look, here’s what Dave’s doin’,
13:04
here’s what Russell’s doin’,
13:05
here’s what Julie’s doin’ today,
13:06
here’s what Russell, here’s what John’s doin’,
13:08
and all these things,
13:09
and here’s all the teams interacting,
13:10
and it’s, I’m traveling over here,
13:11
and, this is the how and how I produce
13:14
what ends up getting delivered to the world, right?
13:17
But his podcast is where you get a one-on-one
13:19
in Russell’s brain why.
13:22
Why he’s doing it.
13:23
Why he’s doing it the way he’s doing it,
13:25
what he’s thinking about,
13:28
to produce.
13:29
You know, like why he’s going through the how
13:32
to produce the what.
13:34
But what if you could double your followers,
13:37
engagement, and depth of understanding you
13:39
and connecting with you by producing a how type thing?
13:43
You can do whatever you want.
13:44
You can do a Facebook Live, whatever makes sense to you.
13:46
Doesn’t have to be a vlog.
13:47
Maybe you wanna do a vlog, right?
13:49
And then how, and then why aren’t you also doing a why,
13:53
you know?
13:54
A why.
13:55
So this trifecta right here.
13:56
You’re already doing the what,
13:57
and you’re already doing the stuff.
13:59
Just record it.
14:01
Be vulnerable.
14:03
Be open, and record yourself doing the thing
14:05
that you’re gonna sell,
14:07
and then talk to people as to why you’re doing the thing
14:09
that you’re gonna sell.
14:11
And you’re already doin’ it anyway,
14:13
you might as well just have someone hold the camera,
14:14
or whatever, and talk to them a bit more.
14:17
And now you’ve tripled the exposure people have to you,
14:22
without doing anything more.
14:23
Is that cool?
14:24
- [Crowd] Yeah!
14:25
(clapping and cheering)
14:27
- [Host] Awesome, you guys,
14:29
let’s give it up for Mr. John Parks right here!
14:30
(clapping and cheering)
14:36
- Hey, I heard Two Comma Club guys
14:37
are doing karaoke tonight.
14:39
So let’s go inside to hear how that sounds like.
14:42
♪ And I found it there in your heart ♪
14:45
♪ To fall, and it turns out he was ♪
14:49
♪ Longer ♪
14:51
♪ Now he’s a superstar ♪
14:52
♪ Slamming on his guitar ♪
14:54
♪ At first, I know, it starts inside of me ♪
15:00
- Owww!
15:01
(crowd cheering and clapping)
15:02
Boom!
15:05
- There are war ships.
15:06
There are tall ships.
15:08
And there are small ships.
15:10
But the best ships are the friendships
15:12
like we’ve made here this week
15:14
with each and every one of you.
15:16
Salut, thank you.
15:17
(heartfelt upbeat instrumental music)
15:19
- [Russell] You know, a year ago,
15:21
when we first started talking about this,
15:22
we kinda had this vision, like
15:23
wouldn’t that be cool if we did a cruise?
15:25
And I was honestly, 'cause the introvert in me
15:26
was like nervous about it.
15:28
But now, twelve months later, having it happen,
15:30
and having the experience that everybody,
15:32
I wouldn’t change it for anything.
15:34
We had such a good time.
15:34
And I think everybody grew a ton
15:36
while being here on the boat.
15:37
(pins clatter)
15:39
- [Man] No way!
15:40
- [Russell] And I think the biggest and the best
15:42
business partnerships and deals happen
15:44
in a situation like this
15:45
where you can get past the formal, like,
15:47
hi, how you doin’, and like actually find out
15:49
who people are, and what they care about,
15:50
and how you can serve them,
15:51
and how they can serve you,
15:52
and it just changes the game completely
15:54
from a business partnership and friendship standpoint.
15:56
You’re able to put your guard down and relax,
15:57
and really connect, because you’re sharing
15:59
these amazing new experiences together.
16:01
I hope that you can put this in your calendar for next year,
16:04
make it a goal to be on the Two Comma Club cruise
16:06
because this is an experience
16:07
that will completely change your business,
16:09
and it’ll probably change your life as well.
16:11
(heartfelt upbeat instrumental music)
16:12
- Two Commas forever, baby!
16:14
(crowd cheering)
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