How To Triple Your Exposure... 2CCX Mastermind Cruise Part 2 | FHTV Ep 118

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00

(ship horn blaring)

00:01

(driving beat rock music)

00:04

  • Those are the people you take advice from.

00:09

  • What is the next step?

00:13

(waves crashing, birds cawing)

00:19

  • So what I want you to do, I want you to stand up,

00:20

I want you to put your hands together

00:21

for Miss Julie Stoian right there, everybody!

00:24

(crowd cheering and clapping)

00:30

  • So I wanna talk about two really big problems

00:32

that entrepreneurs have.

00:33

The first is perfectionism.

00:36

And the one over here

00:37

is when we try to cut too many corners

00:40

because we’re in that desperate situation

00:42

where we’re tryin’ to make money,

00:43

and we’re tryin’ to get things done fast.

00:44

It’s like growth hacking gone bad, right?

00:47

We start creating really crappy foundations

00:50

for our business.

00:51

And over here is perfection.

00:52

This is like obsession.

00:54

This is when nothing gets launched,

00:56

or you’re constantly throwing things away.

00:58

So products with shortcuts are crappy products.

01:03

Products with a perfectionistic owner

01:06

don’t ever see the light of day.

01:08

There are two truths that you have to hold in tension.

01:11

The first is that you should take action

01:15

as fast as possible with a minimum viable product,

01:20

and you should not worry about it being perfect.

01:23

What is on this other zone?

01:24

This is the other tension, this is the other truth.

01:27

Over-delivery, excellence, all that kinda stuff.

01:30

When you can do both well,

01:32

because they seem like at first

01:34

they’re in competition with each other, right?

01:36

Minimum viable product doesn’t have to be perfect,

01:38

but I thought we were supposed to over-deliver

01:39

and be awesome and create a new opportunity.

01:42

It can’t be improvement, it has to be amazing, right?

01:44

These two things are both true.

01:47

They hold in tension,

01:48

and when you can stay comfortable in that tension,

01:51

you will be far more productive

01:53

than if you start to fall outside of that.

01:56

(steel drum island music)

02:02

  • We just flew over that,

02:03

and it’s a full rainbow now,

02:04

it literally just got better.

02:07

  • [Sam] And then what happened?

02:08

  • And then a cop showed up.

02:10

  • [Sam] Luckily they didn’t see anything, right?

02:11

  • Lucky they didn’t see anything yet.

02:13

We think we’re okay.

02:14

  • [Sam] They’re right there.

02:15

  • Just be cool.

02:19

We don’t look like filmmakers, I think.

02:21

  • My name’s Miles, and I’m a filmerographer.

02:26

What’s your name?

02:27

  • I’m Dan.

02:27

I’m Dan Usher.

02:28

I don’t wear sunscreen.

02:30

I love filming cool stuff. (Miles laughing)

02:31

I fly drones through rainbows and stuff.

02:34

Invade personal privacy quite a bit.

02:36

Sam-- - [Miles] Okay.

02:37

  • [Dan] What is up?

02:38

  • Uh, yeah.

02:39

My name’s Sam.

02:40

I help him with all of the criminal activity that we do

02:42

when it comes to filmmaking.

02:44

(upbeat poppy rock music)

02:45

  • [Russell] Today we are in St. Thomas.

02:48

  • It’s gonna be amazing.

02:49

There’s some really cool things we’re gonna learn

02:50

about the island, which I have no idea about,

02:52

'cause I’ve never been here before,

02:53

so I’m super-stoked to be here.

02:54

They said some of the trees kill you,

02:56

so I’m hoping we survive.

02:57

(upbeat poppy rock music)

03:01

  • We’re here to get one shot of Russell

03:04

speaking a line for the 2018 Year in Review video.

03:07

The only problem is we’re going into this.

03:10

  • [Sam] Oh, that’s rain.

03:11

That’s a lotta rain.

03:12

I point at it, and then if we cut to this.

03:14

  • [Russell] Okay, above or back?

03:16

  • [Sam] Uh, above.

03:17

  • [Russell] K.

03:19

  • Which motivated us to do lots of crazy stuff,

03:20

like kayaking in a storm.

03:22

If you haven’t yet, click above to subscribe.

03:26

  • Boom!

03:27

  • Subscribe! - [Man] Whoa!

03:31

  • So that was rad.

03:32

It was actually pretty cool, man.

03:33

  • That was a good shoulder workout for me.

03:34

(upbeat poppy rock music)

03:43

  • Twice I pinched Colette, and she thought it was a shark,

03:45

so that was the best part.

03:46

(multiple people laughing)

03:47

  • There’s crabs all over.

03:49

There’s hermit crabs crawling around.

03:49

  • [Man] Really?

03:51

  • We’re about to start the hermit crab race,

03:52

so I want you guys to find a fast crab.

03:53

You’re looking for one with mental toughness

03:55

and good people skills.

03:56

  • [Announcer] Start your engines!

03:58

(crowd roaring)

03:59

(engines revving)

04:01

  • And three, two, one, let’s go!

04:03

  • [Man] C’mon, Monster! - [Man] Let’s go, Darrell!

04:05

(engines roaring)

04:06

  • [Kels] C’mon, Bageera!

04:07

  • Bageera!

04:08

That’s a great name, Kels.

04:09

  • [Announcer] Here he comes, (engines roaring)

04:11

here he comes, here he come, and it gets 'im!

04:12

  • [Man] The outer circle.

04:13

The first one to get to the outer circle first wins.

04:15

(engines roaring)

04:16

  • [Announcer] Here’s the checkered flag!

04:17

  • Yeah!

04:18

(laughing and cheering)

04:20

  • Woo!

04:21

I won!

04:22

That’s my boy, that’s my boy!

04:23

(upbeat poppy rock music)

04:30

  • We came here, we kayaked,

04:32

then we hiked, took pictures by the blowhole,

04:34

drenched us all, we got soakin’ wet, it was a lot of fun.

04:37

And now we’re back.

04:39

I think we’re gonna find somethin’ to eat,

04:40

and then we’re back on the boat.

04:41

So that’s the game plan now.

04:42

(upbeat poppy rock music)

04:44

(waves crashing)

04:47

  • Let’s put our hands together for Mr. Stephen Larsen!

04:51

(cheering and clapping)

04:57

  • Thank you, man.

05:00

K.

05:01

Questions invite revelation.

05:04

And a lot of the time, the reason why

05:05

people are not successful in this,

05:07

is they have no idea what they’re trying to solve.

05:11

If you don’t know the problem you’re trying to go solve,

05:15

I’m gonna consume everything.

05:16

I’m gonna read everything,

05:17

I’m gonna take in every guru,

05:18

I’m gonna go through every single course,

05:19

even though Russell gave us this amazing framework.

05:21

I’m like, look pathway, this square, square,

05:24

there’s literally these checkboxes.

05:26

I’m still gonna go consume all of it.

05:27

Go on every single Facebook Live.

05:30

Stop learning everything.

05:33

Don’t learn,

05:35

I do not learn generally, like in a general sphere anymore.

05:37

You have got to know the immediate problem

05:40

you’re tryin’ to solve in front of you.

05:42

This is cool, 'cause it gives you clarity

05:44

and emotional license to drop off all the other garbage

05:47

and noise that runs inside of our heads.

05:49

Nothing else matters.

05:50

Any other spur of the moment that looks attractive

05:52

kind of opportunity that pops in my way.

05:54

No,

05:55

no,

05:56

no,

05:56

no.

05:58

Because I don’t know how to solve that yet.

05:59

Let me get distracted by another course,

06:00

another thing, another thing, another thing.

06:02

It’s not that they’re not helpful.

06:04

It’s that for you to actually make money,

06:06

it is likely not the answer.

06:08

It is what is the next step, right?

06:12

And then, what’s the next step?

06:15

And you’re never going to see all of them.

06:17

Ever!

06:18

I never do!

06:19

I have an idea of what I wanna build this year,

06:21

and some of it just scares the crap out of me,

06:23

'cause I’m like, whoo, okay, I’m really pumped about it,

06:26

I know where I’m going to go.

06:28

In between, there’s a lot of unknowns.

06:30

Welcome to entrepreneurship.

06:31

Okay?

06:32

Ambiguity land.

06:33

All right?

06:35

And so, all I do is focus on, like, the three steps,

06:37

that, all right, I kinda know the three things I needa do.

06:39

Great!

06:40

That means I know everything I need to know.

06:42

K, I have everything I need to know.

06:44

And I just take that one step.

06:45

Crap!

06:46

How do I place that?

06:47

Book, book, book.

06:48

Book, book, book.

06:49

Book, book, book, hunt, hunt, hunt, hunt, hunt.

06:50

Next step.

06:51

And that’s how you do that.

06:53

Okay, I really appreciate you guys,

06:54

and hopefully that was helpful.

06:55

(cheering and clapping)

06:58

  • So, Russell got his books this morning.

07:00

He had a huge stack of them.

07:02

And he went out on a speed boat and hid them personally.

07:05

Nobody knows where they are.

07:07

And now we’re sailing out as the Two Comma Club,

07:10

the Two Comma Club pirates to find these special books

07:14

and secrets hidden along the Bahamas.

07:16

We don’t know where they are,

07:17

but it’s our mission to find them.

07:19

(horn blowing)

07:22

(chimes)

07:23

(hollering)

07:26

(eerie vocal music and chimes)

07:35

(horn blowing)

07:37

  • Hey!

07:38

We’ve been here!

07:39

We’ve been here the entire time.

07:41

  • Oh.

07:42

Damn. (laughs)

07:44

  • All right, the cruise ship just landed in Nassau.

07:45

We just jumped off, we’re finding the taxi right now

07:47

to head over to Atlantis,

07:49

where we are gonna get some videos, have some fun,

07:51

and hopefully swim with some sharks.

07:53

(upbeat poppy rock music)

07:57

  • [Man] What are you up to right now?

07:58

  • We’re about to go down a water slide

08:00

that shoots you through a shark tank.

08:02

An actual shark tank.

08:03

Totally awesome.

08:04

  • So entrepreneurs suck at vacations, typically.

08:07

So that’s why we act like we’re vacationing

08:08

while we’re making videos the whole time!

08:10

So people think we’re relaxing.

08:12

We are producing.

08:14

Memories fade.

08:15

Videos last forever.

08:16

Unless YouTube shuts you down.

08:17

That sucks.

08:18

  • Is this the spot, Dan?

08:20

  • It works.

08:21

It’s just a bit intense.

08:22

I hope you don’t lose the laptop.

08:23

  • All right, check this out.

08:25

So he’s got his phone with the lines right there

08:28

on the phone. (laughs)

08:30

  • Feed into the funnel, and it increases

08:32

how much money you make,

08:33

and how you get more emails. - Hey Russell.

08:36

I got this. - You just–

08:37

Oh, thank you.

08:38

  • Over the years, we’ve gotten a ton of great feedback

08:40

from you guys, which is why we’ve worked hard this year

08:41

to deliver over 290 updates.

08:43

Desktop notifications.

08:44

I dunno where to go!

08:46

(old fashioned TV show theme music)

08:49

  • So you’re an entrepreneur and you don’t use ClickFunnels?

08:52

  • I’ve never even heard of ClickFunnels.

08:55

Is that like Lead Pages?

08:58

(laughing maniacally)

09:06

  • My first big financial aha was this.

09:10

It is easier to make a lot of money

09:12

in a short period of time,

09:14

than it is to make a little money

09:15

over a long period of time.

09:16

That was my first financial breakthrough.

09:17

Any track stars in here?

09:19

Where my track stars?

09:20

That ran track in high school, anybody?

09:21

What is your name, sir?

09:22

  • [Brennan] Brennan!

09:23

  • Brendan?

09:24

  • [Brennan] Brennan.

09:24

  • Brennan, Brennan.

09:25

You ran track, what did you run?

09:26

  • Triple jump, and-- - Triple jump.

09:27

  • Four-by-one.

09:28

  • Okay, so I had polio as an infant.

09:30

I’ve had a metal brace on my leg my whole life.

09:31

I did not run track, okay?

09:33

So let’s say Brennan and I, we get in a race,

09:34

we’re gonna do a mile race.

09:35

Can you run a mile?

09:36

  • [Brennan] Yes.

09:37

  • Okay.

09:38

So we’re gonna do a mile.

09:40

But how many of y’all would agree

09:41

that it wouldn’t be fair to go the same distance, yes?

09:43

(crowd murmurs)

09:44

Okay.

09:45

So…

09:46

Brennan, you said you can run a mile, right?

09:47

  • [Brennan] Yup. - K, he’s gonna run a mile.

09:49

I’m gonna go two miles.

09:51

Oh crap, I’m so dyslexic.

09:52

Did I say it backwards?

09:53

(crowd laughing)

09:54

I said it backwards.

09:55

Anyway, but I’m stuck with it

09:56

because I’m a man of my word.

09:57

So how many y’all know Brennan’s gonna win?

09:59

Yes?

10:00

(crowd murmuring)

10:01

Brennan’s gonna win, right?

10:02

Everybody say unless.

10:03

  • [Crowd] Unless.

10:05

  • Unless Brennan’s running and Myron’s on a bicycle.

10:07

Because I said he’s gonna run a mile,

10:07

I said I’m gonna go two miles.

10:10

Now watch this.

10:11

I can go farther,

10:13

faster,

10:15

and use less energy

10:17

because you can always make up and leverage

10:19

what you lack in ability.

10:21

And so many people go through life

10:25

trying to improve abilities that they don’t have

10:30

instead of looking for leverage

10:31

to compensate for the things they don’t have.

10:32

See, what most people won’t do

10:35

is they won’t stop running hard long enough

10:38

to find leverage that can get them

10:40

to where they desire to go that much faster.

10:43

So it’s easier to make a lot of money

10:45

in a short period of time

10:46

than it is to make a little money

10:48

over a long period of time.

10:49

But you have to stop running and start looking for leverage.

10:53

So that’s some wealth mindset stuff

10:56

that hopefully’ll help somebody.

10:58

(cheering and clapping)

11:03

  • [Interviewer] What are you about to do?

11:04

  • Oh, we’re about to do this funnel right here.

11:06

Never done this before.

11:08

We got the four of us boys ready to go.

11:10

  • [Interviewer] And conditions are a little windy, huh?

11:11

  • It’s a bit windy out here - A little windy!

11:13

  • We’ll have a good time.

11:14

We’re gonna have a good time.

11:16

(upbeat horn music)

11:23

(wind blowing)

11:25

  • Ahh!

11:26

  • Wow!

11:28

One funnel away!

11:32

(easy listening jazz music)

11:45

(record scratches to stop)

11:46

(squeaking)

11:48

  • You guys thought we were gonna learn traffic today.

11:50

We’re actually not, we’re gonna like dance and such.

11:51

And, forward.

11:52

And back.

11:54

And side, close, side.

11:56

And back, right, forward, left, side, close, side.

12:00

You guys gettin’ it?

12:00

  • [Crowd] Yeah!

12:01

  • K.

12:02

Give 'em a hand.

12:03

(crowd clapping)

12:04

It’s looking good, looking good.

12:05

Hey, we’re on vacation, right?

12:06

(crowd cheering and clapping)

12:07

I’m gonna write a headline on the spot.

12:09

The magic trifecta that Russell Brunson uses to triple

12:12

his content production

12:15

by only working once.

12:16

Anyone know that?

12:18

  • [Crowd] Yes.

12:18

  • K.

12:19

The what,

12:21

why,

12:23

and how

12:25

trifecta.

12:26

K?

12:27

Funnel hacking.

12:28

Right?

12:29

Funnel hacking.

12:30

Watching what Russell does,

12:31

seeing the funnels that he builds,

12:32

buying and what are the upsells, how does he do it,

12:34

what’s happening?

12:35

That’s the what.

12:36

What’s coming out, right, what’s being released,

12:38

what’s being produced?

12:39

That said he also produces a how.

12:43

And you’ll see that on FunnelHacker TV.

12:46

You’ll see him vlog,

12:47

and you’ll watch how he’s producing the what.

12:51

And then, you tune into his podcast,

12:57

and in his podcast,

12:58

you’ll notice it’s different in his podcast.

12:59

The FunnelHacker TV is very surface level how.

13:03

Oh look, here’s what Dave’s doin’,

13:04

here’s what Russell’s doin’,

13:05

here’s what Julie’s doin’ today,

13:06

here’s what Russell, here’s what John’s doin’,

13:08

and all these things,

13:09

and here’s all the teams interacting,

13:10

and it’s, I’m traveling over here,

13:11

and, this is the how and how I produce

13:14

what ends up getting delivered to the world, right?

13:17

But his podcast is where you get a one-on-one

13:19

in Russell’s brain why.

13:22

Why he’s doing it.

13:23

Why he’s doing it the way he’s doing it,

13:25

what he’s thinking about,

13:28

to produce.

13:29

You know, like why he’s going through the how

13:32

to produce the what.

13:34

But what if you could double your followers,

13:37

engagement, and depth of understanding you

13:39

and connecting with you by producing a how type thing?

13:43

You can do whatever you want.

13:44

You can do a Facebook Live, whatever makes sense to you.

13:46

Doesn’t have to be a vlog.

13:47

Maybe you wanna do a vlog, right?

13:49

And then how, and then why aren’t you also doing a why,

13:53

you know?

13:54

A why.

13:55

So this trifecta right here.

13:56

You’re already doing the what,

13:57

and you’re already doing the stuff.

13:59

Just record it.

14:01

Be vulnerable.

14:03

Be open, and record yourself doing the thing

14:05

that you’re gonna sell,

14:07

and then talk to people as to why you’re doing the thing

14:09

that you’re gonna sell.

14:11

And you’re already doin’ it anyway,

14:13

you might as well just have someone hold the camera,

14:14

or whatever, and talk to them a bit more.

14:17

And now you’ve tripled the exposure people have to you,

14:22

without doing anything more.

14:23

Is that cool?

14:24

  • [Crowd] Yeah!

14:25

(clapping and cheering)

14:27

  • [Host] Awesome, you guys,

14:29

let’s give it up for Mr. John Parks right here!

14:30

(clapping and cheering)

14:36

  • Hey, I heard Two Comma Club guys

14:37

are doing karaoke tonight.

14:39

So let’s go inside to hear how that sounds like.

14:42

♪ And I found it there in your heart ♪

14:45

♪ To fall, and it turns out he was ♪

14:49

♪ Longer ♪

14:51

♪ Now he’s a superstar ♪

14:52

♪ Slamming on his guitar ♪

14:54

♪ At first, I know, it starts inside of me ♪

15:00

  • Owww!

15:01

(crowd cheering and clapping)

15:02

Boom!

15:05

  • There are war ships.

15:06

There are tall ships.

15:08

And there are small ships.

15:10

But the best ships are the friendships

15:12

like we’ve made here this week

15:14

with each and every one of you.

15:16

Salut, thank you.

15:17

(heartfelt upbeat instrumental music)

15:19

  • [Russell] You know, a year ago,

15:21

when we first started talking about this,

15:22

we kinda had this vision, like

15:23

wouldn’t that be cool if we did a cruise?

15:25

And I was honestly, 'cause the introvert in me

15:26

was like nervous about it.

15:28

But now, twelve months later, having it happen,

15:30

and having the experience that everybody,

15:32

I wouldn’t change it for anything.

15:34

We had such a good time.

15:34

And I think everybody grew a ton

15:36

while being here on the boat.

15:37

(pins clatter)

15:39

  • [Man] No way!

15:40

  • [Russell] And I think the biggest and the best

15:42

business partnerships and deals happen

15:44

in a situation like this

15:45

where you can get past the formal, like,

15:47

hi, how you doin’, and like actually find out

15:49

who people are, and what they care about,

15:50

and how you can serve them,

15:51

and how they can serve you,

15:52

and it just changes the game completely

15:54

from a business partnership and friendship standpoint.

15:56

You’re able to put your guard down and relax,

15:57

and really connect, because you’re sharing

15:59

these amazing new experiences together.

16:01

I hope that you can put this in your calendar for next year,

16:04

make it a goal to be on the Two Comma Club cruise

16:06

because this is an experience

16:07

that will completely change your business,

16:09

and it’ll probably change your life as well.

16:11

(heartfelt upbeat instrumental music)

16:12

  • Two Commas forever, baby!

16:14

(crowd cheering)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.