How To Use Product Launch Funnels To Dramatically Increase Sales

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
hey this is russell brunson and welcome
00:01
to product launch funnel secrets now i
00:03
want to quickly show you how to use
00:04
product launch funnels to persuade
00:06
people to buy your products and then at
00:08
the end this video i’m actually giving
00:09
you my top converting product launch
00:11
funnels for free now before I do though
00:14
I want explain you what a product launch
00:15
funnel is how it works and how it can
00:16
work for your specific business so the
00:18
first step in this video is I’m going to
00:20
show you kind of an outline like a
00:21
mock-up of what a product launch funnel
00:23
kind of looks like looks kind of like
00:25
this all right so the first page and the
00:26
product launch funnel is a basic squeeze
00:28
page where you get somebody excited and
00:30
then give them to register for your
00:31
product launch series for the training
00:33
videos that are gonna be seeing it
00:34
throughout the rest of the funnel a lot
00:36
of times we’ll add is also a pop-up
00:37
where you take a basic survey to find
00:39
out who they are what they’re looking
00:40
for and that way if you want you can
00:42
customize the email sequence that pushes
00:44
them through the product launch funnel
00:45
now after they’ve opted in they’re
00:47
giving you their email addresses then we
00:48
take them to page number one of the
00:49
product launch sequence now on this page
00:51
typically there’s a video that is
00:53
teaching them something through out
00:54
something about your product your
00:56
service then a couple days later they
00:58
get video number to it couple days later
00:59
buddy number three and a couple days
01:01
later they get video number four and on
01:03
that video you actually make them an
01:04
offer for the product or the service you
01:06
are selling I’m gonna kind of walk you
01:07
through in more detail what happened
01:08
letting to these pages here in a minute
01:09
but this is kind of the framework or
01:11
what a product launch funnel looks like
01:12
and this is if you were to plug in like
01:14
an actual some templates and this is
01:16
what the templates might look like here
01:18
in a product launch sequence okay so the
01:20
question a lot of people ask me is where
01:22
do product launch funnels come from
01:23
there’s been a lot of people doing it
01:24
for years but originally it came from
01:26
one of my friends his name is Jeff
01:28
Walker and Jeff is kind of the adventure
01:29
of the product launch funnel and he
01:31
likes to call it a sideways sales letter
01:33
I mean instead of having a long-form
01:34
sales letter that gives all the
01:36
information about a product and trying
01:37
to sell at the end he turns that sells
01:39
that are on the side and does it through
01:40
videos so the first video is the first
01:42
part of the sales message your training
01:44
you’re educating and giving some some
01:46
information and then video number two
01:47
gives a little bit more video 3 gives a
01:49
little more and the last thing you
01:50
actually sell the product or the service
01:51
so these videos are training they’re
01:54
educating their breaking false beliefs
01:55
they’re tell more people about more
01:57
giving them more information about a
01:58
product or service and the end of it you
02:00
make the special offer to sell the
02:02
product to them and so that’s kind of
02:04
what the sideway sells there is or the
02:05
product launch funding and this is a
02:07
picture here of Jeff Walker and this is
02:08
a
02:09
kind of a picture of one of his product
02:11
launch funnels now here’s how a product
02:13
launch funnel works step number one is
02:14
we drive some into a page where we get
02:16
them to opt-in for the video sequence
02:19
okay and so what’s gonna happen to come
02:21
here they’re gonna watch a video and
02:22
then a lot has been a basic quiz where
02:24
they tell you a bit more about
02:25
themselves okay then in step number two
02:27
is then we have typically three
02:29
different videos these are the three
02:31
sideways sales letter videos now these
02:33
are dripped on through a certain period
02:34
of time to make you the first video
02:36
immediately the second video might come
02:37
two or three days later in third video
02:39
might come you know two or three days
02:40
later as well and so each of these
02:42
videos teaches one step of the process
02:43
they gets them closer to the cell and
02:45
then the last step is the actual sales
02:47
video where you sell the product and
02:48
service that these videos have been
02:50
creating desire for okay so that’s
02:52
basically how a product launch funnel
02:53
works and here’s some examples of one up
02:55
here on left hand side this is when the
02:56
student Clarence product launch funnel
02:58
selling is tribe workshop down here is
03:00
Todd Brown sung is a five master camp
03:02
over here is another one that these are
03:04
just different layouts and different
03:06
ways to to design a product launch
03:08
funnel page alright so what kind of
03:11
products or services work good for a
03:12
product launch we want to say if you’re
03:14
trying to launch any product a product
03:15
launch funnel is good but it works
03:17
specifically well for courses for
03:18
products for live events and things like
03:20
that and so if you’re thinking about
03:22
launching a product or you know a new
03:24
product coming out or you want to take a
03:25
product you’ve been selling for a long
03:26
time kind of make you breathe new life
03:28
into it a product launch funnel is a
03:29
great way to actually do that so you’re
03:31
some of the best practices page number
03:32
one I like having a video that explains
03:34
what’s happening during this training
03:35
course they’re signing up for okay like
03:37
having a little mini survey so we can
03:38
figure out who they are we can customize
03:40
the emails on the back side of it that’s
03:42
kind of best practices for page number
03:43
one page number two now we have these
03:45
videos and so what I like having is you
03:47
know she’ll see each of these different
03:48
videos up top you see the one that
03:50
they’re on right now it’s all lit up in
03:51
instant color and the ones that are
03:53
locked out or black and white so they
03:54
can’t get to those yet but it builds
03:56
anticipation like okay this is the first
03:58
video these other videos are coming in
03:59
the near future okay so that’s kind of
04:01
how that works there and then each one
04:02
is as you move forward then it unlocks
04:04
the second video then the third video is
04:06
unlocked and finally the fourth video
04:07
and so each of these are different pages
04:10
they look very similar though so that
04:12
people feel like it’s kind of the same
04:13
look and feel they know where they’re at
04:14
and they know where they’re going we
04:15
like having comments on yours people can
04:17
come into here and they can actually
04:18
comment on the video the trainings that
04:20
are learning the more they come
04:22
more likely they are to purchase in the
04:23
future and the last page then is the
04:26
last video in the in the product launch
04:28
funnel where you actually make the
04:30
special offer you sell them your product
04:31
your service your course your training
04:33
whatever it is you are selling basically
04:35
it’s a video with an order form and
04:36
that’s kind of the last step here inside
04:38
of a typical product launch funnel okay
04:40
now in the past if you wanted to build a
04:41
product launch funnel you got do a whole
04:42
bunch of things you have to get hire
04:43
designers and programmers and webmasters
04:46
and analytics people a whole bunch of
04:47
things just to get these things set up
04:48
it was expensive it took a lot of time a
04:50
lot of energy but today you’ve got a
04:52
simple a much easier process instead of
04:55
it all that instead what we can do is
04:57
you can use our simple click funnel
04:58
share pages now if you look down below
05:00
on this page there’s a whole bunch of
05:02
product launch funnels have been
05:02
pre-designed for you already by me and a
05:05
huge team of amazing designers these
05:07
product launch funnels already designed
05:08
in a way to convert all you gonna do is
05:10
pick which one you want and then after
05:12
you do that you would take into a share
05:13
funnel page like this where we actually
05:14
will show you all the steps all the
05:16
pages in that funnel and if you want it
05:17
you can get it for free if you already
05:19
have a click funnels account will take
05:20
that funnel will put into your click
05:21
funnels account if you don’t have a
05:22
click files account yet on that page you
05:24
get a free 14-day trial then we’ll take
05:26
that funnel will push in to your account
05:27
and you can start using it today alright
05:29
so step number one is scroll down below
05:31
and pick which template you like the
05:32
best there’s a whole bunch of designs
05:34
are already proven to convert just pick
05:35
which one fits the look and they fill
05:37
the brand you want the most
05:38
and then step number two is then you can
05:40
customize this to actually match the
05:43
look and feel of what it is you’re
05:44
trying to create so let me show you
05:45
really quick exactly how we edit one of
05:46
these pages here inside of click funnels
05:48
okay so now I’m on the exact same page
05:50
you’re on so I can scroll around here
05:52
and see all the different templates this
05:53
pick which everyone I like the most so
05:55
I’m gonna pick just this one right now
05:56
take that entire funnels gonna bring it
05:59
over to my click funnels account start
06:00
building out all those pages inside of
06:01
my account then click right here on you
06:04
funnel
06:07
and what you’ll notice is that all those
06:09
pages I talked about here in the product
06:11
launch funnel but all here you’ve seen
06:12
one two three all the pages are right
06:14
here ready for you to customize and I’m
06:16
not can obviously customize all of them
06:17
I want to show you how quickly and
06:18
easily I could I click here on edit page
06:20
which then takes inside to click funnels
06:22
editor and from here I’m coming here I
06:25
can change the the text my product is
06:28
awesome if you want you come here you
06:31
can change the images you click on it it
06:33
pops out here grab a new image from your
06:35
image library upload one from your
06:36
desktop and that fast my page is updated
06:38
if I want I can grab things I can move
06:40
them around so I’ll move the button up
06:41
above or I can move it back down it’s
06:43
literally just clicking on things
06:45
dragging and dropping editing things
06:46
this is so much fun and that’s how quick
06:50
phones works after I’m editing it click
06:52
on save then click on preview button and
06:54
that fast my funnel is up and live if I
06:57
don’t like something and go back to read
06:58
quickly and easily and come here I can
07:00
move some things I can edit it and that
07:02
way I can make the funnel look exactly
07:03
the way that I wanted to look to match
07:05
my brand
07:06
alright so now you’ve seen how simple
07:08
this is to customize it just pick which
07:09
one templates tableau you like and then
07:10
you can customize it and one thing you
07:12
notice notice that all three of these
07:13
templates right here are all based on
07:15
the exact same template but because it
07:17
changes the colors the the pictures the
07:19
images they all look completely
07:21
different so no matter what kind of
07:22
branding you have you can make your
07:24
brand work here inside of these funnels
07:25
all right the third step is then you go
07:28
out there and you launch it now this is
07:29
a video I wanna show you really quickly
07:30
for my friend Garrett jy and wellness
07:32
video he’s explain to you why he uses
07:34
click funnels versus all the other
07:35
options are out there on the market
07:39
hello my name is Gary J white the master
07:41
coach mentor and founder of wake up
07:42
warrior Academy and I will tell you this
07:46
right now we have tested with platforms
07:49
we have tested everything I have
07:52
attempted for the past six years to use
07:55
every available software tool I could
07:56
find that made it simpler for me to
07:59
share my message and it started with
08:00
WordPress and then it went plugins and
08:02
then optimized press and then we went to
08:04
kajabi and then we went to leadpages and
08:06
these are all wonderful know the owners
08:08
of these guys fantastic the software
08:10
tools were amazing
08:10
when clickfunnels came out I was like
08:12
dude I cannot handle another software
08:14
tool I don’t give a we’re just
08:16
gonna manage our stuff between leadpages
08:18
and kajabi and then my friends have just
08:20
tested just try it out and I went to
08:23
cook for most and no like every
08:26
software increment over the last five
08:27
years has been a not a quantum shift in
08:30
what you can do with the tool to get
08:32
your message out to the marketplace
08:34
they’ve been incremental so like there’s
08:36
been a move from kajabi to leadpages or
08:38
from optimized press to kajabi and they
08:40
were these segmented steps that had
08:42
slight improvements that made it easier
08:45
click funnels though came out of nowhere
08:47
they took the marketplace by storm just
08:50
like Apple did when they first launched
08:51
the iPhone it was it was not a linear
08:54
move anymore it was a quantum move an
08:57
improvement that’ll open up a gap to
08:59
allow people just like you watching this
09:02
people just like you and me who are not
09:05
technically savvy we weren’t burning the
09:07
matrix and we didn’t have a chip
09:08
implanted in our heads we are not
09:10
engineers or computer science majors and
09:12
we don’t understand that stuff
09:13
inherently clickfunnels gave you you
09:16
might friend an opportunity to cut and
09:19
decrease the time of stress and anxiety
09:22
and suffering behind a keyboard trust me
09:25
the days you want to just pound vodka
09:27
and throw your Mac out the window
09:28
because you can’t figure out
09:30
clickfunnels has brought it to a place
09:32
that it is a quantum leap an opportunity
09:35
which allows you just like the iPhone to
09:37
not only look smarter but to feel
09:39
smarter and ultimately to only deal with
09:41
the stuff that matters which is getting
09:42
your message about your product and your
09:44
program service out to the marketplace
09:49
I spend all the time in suicide watch
09:52
and haven’t checked yourself into a
09:54
hospital and honestly trying to deal
09:56
with everything else that’s come out
09:57
before it so I’m not only fully endorsed
09:59
clickfunnels it’s the only software tool
10:01
that we use when it comes to our funnels
10:03
online across all four of my businesses
10:05
we’re not going anywhere else love
10:06
Russell love this event this event
10:08
married up to that software tool you are
10:11
a dumbass
10:12
if you don’t come and that’s okay
10:14
there’s plenty of dumbasses on the
10:15
planet just don’t let it be you alright
10:21
so if you already have a click Thrones
10:22
count all you need to do is scroll down
10:24
below pick the template you like
10:25
customize it and then go out there you
10:27
can launch it if you don’t have a clip
10:28
phones account yet don’t worry same
10:30
thing go down pick which template you
10:31
want click on the button you’ll be taken
10:33
to a page like this and on this page you
10:36
can go and create a free 14-day trial
10:37
and you start editing your template
10:39
today and that’s how easy it is get
10:41
started with clickfunnels so let us know
10:42
what template you want here free 14-day
10:44
trial and start building at your product
10:46
launch funnel today
10:55
you

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.