How To Write A Hook, Story, and Offer To Sell Any Product| Funnel Friday's Ep 57

Funnel Friday - Video (Russell Brunson - FunnelHackerTV)

Is it just me, or is the HARDEST part of creating an awesome funnel… THE COPY.

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YouTube Transcript: English (auto-generated)

00:01

oh no Chuy I’m Chuy’s like weird cousin

00:17

or weird uncle

00:18

you’re like the you’re like the the

00:20

wookie shaman from like some movie that

00:24

hasn’t come out yet

00:27

either that or you’re like one of the

00:29

little e walks with a growth hormone

00:30

problem I think any like braid my

00:33

eyebrows or some ass thing so why would

00:38

she we like masks and chewy bass today

00:41

well unfortunately the actor who

00:43

pioneered the character of Chewbacca in

00:46

the original Star Wars passed away

00:47

yesterday and so we just want to honor

00:50

him and say now that was horrible you

01:05

see what I got you see what I’ve gone

01:07

through the last three years the second

01:10

what I’ve done for fun oh Fridays that’s

01:13

right end up with all kinds of stuff

01:16

I mean I’ve set my money on fire too I

01:18

mean it’s been it I’ve done a lot he’s

01:23

always he’s always doing what he needs

01:25

to do for the show so I do what I must

01:27

that’s right and I almost set my beard

01:29

on fire there be careful it’s Billy

01:33

you’re screening to make its taste stay

01:35

like that

01:35

um actually I used on honest a misis

01:39

Amish beard wax that’s it’s a real thing

01:45

make that up you cannot make that up on

01:47

the fly as an honest aim honest a mice’s

01:50

Amish beard wax and it smells so

01:53

wonderful - it’s got all kinds of herbs

01:55

and spices in it me and the colonel was

01:59

amazing so tell everyone I don’t know

02:02

this white James beards getting so long

02:03

why hasn’t cut it yet my beard actually

02:07

trimmed it today because it was losing

02:09

its shape so I kind of press I’ll be

02:12

I’ll be somewhere special next week and

02:14

I didn’t want to

02:14

look like some hippie from California

02:16

but a gang we just lost ten percent of

02:19

our customers sorry because there I live

02:24

I am from California originally anyway I

02:26

know my favorite thing from California

02:28

avocado toast you guys introduce us this

02:30

this is like the greatest food thing of

02:33

all time Toto egg boom yeah oh and if

02:37

you really want to go straight up

02:38

California it’s got to be sourdough

02:40

bread oh crap I do you buy that yeah

02:43

yeah or bread but we digress like ten

02:47

degrees from Kevin Bacon back to the oh

02:49

yes the beard back to this

02:51

I told Russell that I was going to get

02:55

the 10 million dollar award for funnel

02:58

scripts and I was not going to cut my

03:00

beard until we got there so luckily this

03:04

year we’re getting it I mean it’s a

03:06

shoo-in so I’ll be able to cut my beard

03:08

but I have trimmed it so as to keep my

03:10

manly profile intact but I have been

03:13

mostly letting it grow so cool so that’s

03:16

why but I did trim it because I will be

03:18

in Boise next week

03:20

going to Reed’s dairy store and then

03:23

I’ll be stopping by click funnels with

03:26

ice cream for everyone it’s gonna be

03:28

amazing

03:28

and then we’re gonna record some videos

03:31

as men do yep and then we’re raising the

03:34

price of funnel scrip so this may be a

03:35

warning for all you yeah

03:39

that’s the time there you go the price

03:41

will fish to be raised after degrees

03:43

Boise that’s right so all right so I’m

03:47

gonna start our 20 countdown timer up

03:49

and what we choked those who knew every

03:52

Friday mostly breaks

03:55

60 Fridays in a row right not in a row

03:57

but 60 Fridays or something you know

04:00

this episode 57 did he sell fries we’ve

04:02

done this like three years like we are

04:03

consistent because we love you guys

04:05

and we want to show you that we drink

04:06

our own kool-aid because most people who

04:07

sell products don’t drink don’t cool way

04:08

they just sell acquit we ask drink it

04:10

every day of our lad and that is

04:13

absolutely true I’m writing some sales

04:14

copy right now for what we’re doing and

04:16

next week and I’m using funnel scripts

04:19

and we just want to say that since

04:21

neither Russell nor I drink this is our

04:24

version of happy hour yeah

04:28

I think so all right so there you go all

04:30

right so we’re gonna queued up so we got

04:31

20 minutes to work on a funnel today’s a

04:32

little different than normal but it’s

04:34

gonna be really fun I’m excited so I’m

04:36

starting the timer and we are officially

04:38

into the zone so Jim tell us what we’re

04:40

doing today and fascinating okay so

04:43

basically and I’ll show you the picture

04:45

of it but the gist of it is is that we

04:47

are actually we have clickfunnels user

04:52

who is helping an artist sell a gigantic

04:57

one and a half million dollar piece of

04:59

art and it’s called split infinity and

05:03

it’s actually super cool and it’s it’s a

05:07

bra it’s a giant like 2,000 pound total

05:11

bronze sculpture of Albert Einstein and

05:14

I’m a big Albert Einstein fan and it’s

05:18

it’s like he’s in the floor and his

05:22

bottom half is going through the ceiling

05:24

and he’s holding on to himself with a

05:27

rope and it’s just really cool and

05:29

they’re their target person that’s gonna

05:33

buy this is either a university or some

05:38

big company or a high-end art collector

05:41

and what really got our attention with

05:45

this is that they are going to give 10%

05:49

of the proceeds of the sale to Operation

05:53

Underground Railroad and so that was

05:58

what that was that was that was the bit

06:01

that was the big hook for me to say hey

06:04

Russell let’s do this and so I’ll be

06:08

honest with you we’re not gonna write

06:10

the freaking sales letter that’s because

06:13

it would take longer than 20 minutes but

06:15

but this is what I want this to be and

06:18

what I told to Russell was that this

06:19

would be a great example of hook story

06:22

offer and we could come up with a hook

06:25

and then we could talk about what kind

06:27

of a story they would want to tell and

06:29

what kind of offer they would want to

06:30

make with with this and I did actually

06:34

use funnel scripts

06:35

I used a couple different funnel scripts

06:37

one brand-new and one

06:40

proven to come up with what I think are

06:43

some really cool hook ideas for this as

06:46

well as the start of the story so I

06:49

don’t know kind of where you want to

06:51

start first or what do you want to do

06:53

Russell is that sorry this is like a DB

06:57

Russell is that rope also made out of

06:58

bronze is the Roman actual rope I think

07:00

the rope is an actual rope okay because

07:02

it wasn’t yet to find someone had the

07:03

exact right hue ceiling hydrogen I

07:07

wanted my my ceilings not tall enough

07:10

okay so we’ll see you but you’d be

07:12

climbing that rope all the time getting

07:14

ready for the wrastlin you do you know

07:16

getting that full body strength so watch

07:20

this Albert Einstein i’m russell brunson

07:22

take that that’s super cool so high-end

07:26

super high in art that’s interesting

07:29

I don’t know I wonder if we have any

07:31

people selling art through clickfunnels

07:32

like the last click the last art I

07:36

bought through clickfunnels was some

07:37

naked rodent some snood squirrels I’ll

07:40

just load it up on that stuff and I’m

07:42

waiting for the market to come back but

07:45

he’s good so you know I don’t know but

07:50

it really comes down to a story offer

07:52

what’s the what’s the hook what would be

07:54

the hook for the people that you’re good

07:58

I trying to get by the way the way I

07:59

would sell is hard it’s not something

08:01

you run Facebook ads to sell a 1.5

08:03

million dollar statue right I don’t

08:05

think but I think it’s it’s coming back

08:07

from from marketing standpoint it’s like

08:09

the old school dream 100 like there’s

08:11

probably only about a hundred people

08:12

that would actually buy this it’s like

08:14

identifying who are the people and or

08:16

the the companies or the businesses or

08:18

the museum collectors collectors who

08:21

actually would buy it yeah early had an

08:23

old-school dream 100 campaign like I

08:25

would make these little the little clay

08:26

ones you see Miss skill in the

08:28

background like I’d make a little clay

08:29

one and make ship that to somebody with

08:30

a letter so like that’s how I lump email

08:33

that’s way back to the Dan Kennedy days

08:37

son

08:37

am i aging myself now direct response

08:42

years people like letters you would send

08:44

somebody a letter to try and get them

08:46

into a marketing funnel oh you know I

08:50

actually I didn’t think about having a

08:53

little clay thing done and and sending

08:56

it to people but that’s actually and

08:57

that’s a really good idea man

09:00

background the pictures and make no

09:02

plain ones I’m like that’s kind of cool

09:03

the other thing that’s engine you could

09:05

actually buy make another million in

09:06

half selling the clay versions for

09:07

people like me who don’t want to spend a

09:09

million half for a statue to think the

09:11

concepts really cool you know I mean

09:12

well yeah oh yeah like that like that

09:15

this confuse me the smaller ones as well

09:17

I Byron like if you had if you could get

09:21

a desktop version like this I don’t know

09:23

if you can see that Oh like this is this

09:25

is actually good but this is a bronze

09:31

statue that I got from the National

09:34

Guard and so it’s I mean this is really

09:37

cool and if you had some made that size

09:40

you’re absolutely right don’t even think

09:42

about that that can get a Apple come

09:44

from that but let’s leave the first

09:46

thing I think you’re right though

09:48

because regardless was gonna get

09:49

packaged tomorrow or selling through the

09:50

funnel whatever and of doing I’ve gotta

09:52

have the right hook story offer behind

09:53

it

09:54

do you know the story like why this dude

09:55

develop and design this it not as it’s

10:01

not as not as clear from a marketing

10:07

standpoint as I would have liked if that

10:10

makes sense he’s got a couple of videos

10:11

here in the fifty second video it looks

10:15

kind of like Doc from The Back to the

10:16

Future movies um not know cut I’m just

10:21

saying I mean that’s definitely an

10:22

artist haircut do you do you want me to

10:25

show it on my screen cuz I don’t think

10:27

anybody can see oh yeah I think I give

10:29

you my screen show let me also my dear

10:30

okay like a member of meekness I’m he’s

10:34

doing us a little bit you want me to do

10:37

it or you do oh you already did it

10:38

look at you me so this is the haircut

10:41

right

10:54

always the piece that I’m working on the

10:57

one I love the most

10:59

I’m telling you I love this one this

11:01

one’s called split infinitive not

11:04

exactly sure where it’s guarded but

11:07

where I think I started when I was a

11:08

child yes I played with clay people

11:12

didn’t think I was very bright

11:14

that’s God if he isn’t here he said it

11:15

was Charlie play with clay there’s

11:17

making out clay tied be really good in

11:18

the letters going in the box like anyway

11:21

yeah but it’s okay think different

11:28

sometimes think outside the box

11:32

yes Albert Einstein think about this now

12:00

okay I have a challenge my challenge to

12:05

you is to think outside the box be

12:09

different then it things to the next

12:11

level and I’m gonna end by saying one

12:14

word thank all right we have some copy

12:18

there from him in there yeah you know

12:25

there’s some stuff there I mean I’m I’m

12:27

I’m looking at it from the standpoint of

12:31

it and I’m not ripping on it but it that

12:34

that intro actually felt like something

12:37

from 3d ride at Busch Gardens and no I

12:43

mean for real it did um that’s not the

12:46

sales video and if you think about who’s

12:48

gonna be buying this thing like a

12:51

university purchase agent or someone

12:53

who’s looking to do an endowment

12:54

basically someone who snotty and thinks

12:56

that they’re more important that they

12:58

are and they wanna there’s a prestige

13:02

thing here um and so I’m not sure that

13:07

that’s the mess

13:08

right there I just I didn’t feel like

13:11

that was the message that was gonna sell

13:13

it yeah but the story the but okay let

13:16

me rephrase that the story part if once

13:19

he’s got him hooked the story is cool so

13:24

I think what they need is help with the

13:26

hook so let me show you kind of what I

13:28

was working on and I spent actually

13:31

spent about an hour on this this morning

13:32

just because I thought it was cool um

13:35

but the first thing I did was I used the

13:38

new question books the new question

13:42

hooks script which is part of the OFA

13:45

scripts collection in funnel scripts

13:48

which is all in there now and available

13:51

for all funnel scripts members right now

13:54

so we’ve got the Epiphany bird script

13:56

the hook story offer script the niche

13:57

and offer detective wizard the killer

13:58

headlines scripts offer stack script

14:00

opt-in hook story script OTO done 40

14:02

script and the OTO next thing script

14:04

what do you think Russell pretty cool

14:05

huh since we’re right in the middle of

14:07

the one frontal away challenge so the

14:10

first thing I did was um started

14:12

thinking about okay do we want to use a

14:14

hook question for this so I started

14:16

thinking okay who’s our target niche

14:18

member and I decide we’d go after

14:20

high-end art collectors so what’s one

14:22

thing they really want is prestige

14:24

another big thing they want is instant

14:26

impact on visitors when somebody comes

14:28

to your gallery or something like that

14:30

you want people to go holy cow and some

14:34

things they want to avoid or spending

14:35

money on forgettable art and another

14:37

thing is missing out on a

14:38

once-in-a-lifetime opportunity so I just

14:41

started playing around and and the cool

14:44

thing about this new script is that we

14:47

actually have these question hooks

14:49

divided up into cold warm and hot so

14:53

that’s kind of cool so the cold ones are

14:55

all centered around um you know the cold

15:00

ones are all centered around the problem

15:01

so like are you okay with spending money

15:03

on forgettable art which is okay I mean

15:06

it’s not great as a high-end art

15:07

collector um you know there’s just some

15:11

of these are good and this is a cool

15:13

script but I don’t really feel like this

15:17

bless you I didn’t feel like this was

15:19

going to do it

15:21

so then I came over here and said okay

15:23

what about the timeless classic headline

15:26

scripts which is also part of funnel

15:28

scripts available inside the titles

15:30

headlines and subject lines and so I

15:32

filled that out high-end art collector

15:35

whether they want or what’s our main

15:37

topic truly unique art opportunity who’s

15:40

our target audience what do they want to

15:42

do and I started looking down these and

15:44

this one caught my attention right here

15:47

the greatest reason in the world to own

15:48

a prestigious piece of art history and

15:51

then I started thinking about trying to

15:53

tie that in with the one or excuse me

15:55

not got now I’ve got one funnel away

15:57

challenge on the brain with oh you are

16:00

operation Underground Railroad and so

16:03

that’s when I came up I saw this and it

16:05

grabbed me and I was thinking about some

16:09

of the things that I saw in the in the

16:11

hook script and I came up with just a

16:15

few things like you know we could we

16:17

could use I want to get your thoughts on

16:19

it but the greatest reason in the world

16:20

to own a prestigious piece of art

16:22

history and people like okay what is the

16:24

greatest reason and then another hook

16:26

would be unique opportunity for high-end

16:28

collectors who want to own a prestigious

16:30

piece of art history there’s a truly

16:32

unique opportunity for high-end art

16:34

collectors who want to own a prestigious

16:35

piece of art history but can’t seem to

16:37

find the right piece but that was kind

16:39

of cool and then this is really the

16:41

start of the story with the split

16:45

infinity masterpiece from Jim West you

16:47

can make an instant impact on every

16:49

visitor to your gallery for decades to

16:51

come and help save children around the

16:53

world from sex trafficking and

16:54

modern-day slavery

16:55

I mean that’s that’s a to me that seemed

16:59

like a really cool hook because anybody

17:02

who’s that rich that they could afford

17:05

to spend that kind of money probably is

17:07

into philanthropy and and things like

17:09

that so all of a sudden you’re appealing

17:11

to prestige you’re appealing to

17:14

philanthropy and you’re using a whole

17:18

lot of curiosity about both owning a

17:21

prestigious piece of art history and

17:23

helping kids so it seemed to me like

17:25

that was an angle really worth pursuing

17:29

but what what do you think mr. Brunson I

17:31

think it’s really good it’d be

17:33

fascinating to go back in

17:34

in this one obviously we can’t do next

17:36

seven minutes in one second but to go

17:38

deeper and Einstein’s like too and see

17:39

if there’s if there’s ties somehow back

17:42

to I was probably direct I know you are

17:44

but dude he escaped from Nazi Germany

17:48

before the Nazis did their thing he came

17:53

to the u.s. to escape the tyranny and

17:55

the slavery and the enslavement of the

17:57

Jewish people by the Third Reich dude

18:00

information I did not know I failed the

18:02

history classes you now know that’s

18:04

amazing yeah he he came he was he was

18:08

had enough foresight to be like you know

18:10

what I got to get out of here and so he

18:12

left um

18:14

and I believe he lived in Austria I

18:17

can’t remember for sure but but he left

18:20

and he came to the US and so that would

18:24

be a tie-in to yeah I think Mike Chris

18:29

Einstein are I want to tell you story

18:31

you probably don’t know about Einstein

18:32

right people unknowing until that story

18:34

and then that vacuums like now here’s

18:37

the cause in the peace and ye should

18:39

care and right did you know Einstein was

18:42

the one who told President Roosevelt

18:44

that the Germans were developing a

18:45

nuclear bomb and he was the one that

18:47

persuaded Roosevelt to open the

18:49

Manhattan Project so that they would

18:51

create we could create the nuclear bomb

18:53

first and beat the Germans did you know

18:55

that what book did you read galore I

18:57

want to read this now you just you just

19:00

learned this literate yeah this is the

19:03

kind of stuff you learn when you major

19:04

in history but yeah I mean there’s all

19:06

kind of tie in with escaping tyranny and

19:09

slavery and and all that stuff that’s a

19:12

really cool that’s a really cool angle

19:14

that they should really consider as part

19:16

of the story

19:16

I would probably so can we go back to

19:19

Dan Kennedy old school direct response

19:21

for minute but one thing I learned from

19:23

Kennedy 101 is like the shock and awe

19:25

boxes like this would be like you know

19:28

else our offer you got a lot of money

19:29

see bill could read 100 you actually

19:30

build out of shock and awe box which

19:32

well because you could have like a clay

19:34

statue in it then you have like a video

19:37

or something but something to really

19:38

tell the that story in a powerful way

19:40

because even like the audio the sound on

19:42

that YouTube videos so quite barely hear

19:44

like should I close a million-dollar

19:46

deal like get a good video team to come

19:48

and

19:48

film the thing and tell the story you’re

19:50

passionate like I feel like in a video

19:52

card or something so they open the box

19:53

that you like hear the story see the

19:55

piece fill that you know like something

19:56

say open it’s like boom it’s all it’s

19:59

all there

20:00

you try I agree story with Einstein and

20:02

I tie back to sex slavery tie back to

20:06

just exploitation and stuff yeah it’s

20:10

powerful that is very powerful I don’t

20:13

even think about that see this is what

20:14

happens when you have people that you

20:16

can brainstorm this stuff around using

20:18

funnel scripts because you get together

20:20

in a cool meeting like this and then you

20:22

mess around funnel scripts and you have

20:23

million-dollar ideas pretty amazing

20:27

ourselves now I want to be a sculptor

20:29

now I want fun though I would encourage

20:33

you to investigate it there you go

20:39

so then okay so in the four minutes we

20:42

got left let’s talk let’s just kind of

20:44

brainstorm what would be some kind of

20:46

things that they could include with the

20:47

offer I mean they are you might think

20:50

okay we’re just selling the the statue

20:51

but let’s let’s come up with an can you

20:54

uncanny unshare your screen so I can

20:57

feel like I’m talking to you instead of

20:58

a postage stamp please okay much better

21:01

so my thought was okay most people would

21:04

think oh well they’re buying the statue

21:06

that should be enough but I think the

21:08

offer should be okay you’re getting the

21:09

sculpture you’re gonna get a an

21:12

unveiling ceremony with the artist there

21:15

you’re gonna get a hundred of these or

21:18

ten of these um

21:19

scale model things that you can give to

21:22

your biggest donors or your best friends

21:24

or your best customers what else could

21:26

they what else could they do

21:27

Oh a documentary they could get a

21:30

documentary on DVD tell the story and

21:33

everything yeah that’d be cool I don’t

21:35

know what else

21:36

Wilda like includes got experience the

21:39

ties back to Einstein so I’m not sure

21:40

what the most you know the best coolest

21:43

part of Einsteins life or history or

21:45

something but like make like as you’re

21:47

building a documentary for Mikey we’re

21:48

gonna take you to blah where something

21:51

cool happened with Einstein and and I

21:52

experienced that you know it’s they

21:54

experience all thing that’s tied back to

21:56

to this taking you on a on a taking them

22:00

to Haiti or something on a mission with

22:02

you are would be really cold they’re

22:03

always under stuff like that they may

22:06

want to go on a mission with the oqr

22:09

they keep trying to get me to go and I’m

22:10

scared scared of what do you get a gun I

22:13

think my own you should go for me in

22:17

proxy Civil War you’re gonna send me in

22:21

your stead I’m here for Russell Brunson

22:23

he gets credit I brought my own gun

22:25

though oh I think he might go away I’m

22:29

sure they give you both for a vest but I

22:30

was like what about your face they give

22:31

you a the face mask cuz like they shoot

22:33

in the head you’re dead right

22:34

pretty sure that’s how it worked pretty

22:36

much that’s how it works I see the whole

22:38

kill shot thing on movies and stuff like

22:39

yep open vest I’ll help your face I’m

22:42

glad we digress from Einstein to getting

22:44

shot in the head good not getting shot

22:47

what he thought the charity just

22:49

supported by donating so there’s there

22:51

yeah but that all of a sudden we’ve

22:54

taken it from we’re just Hawking this

22:56

piece of thing to understanding the

22:59

historical significance of the character

23:02

the man who’s had huge amounts of

23:04

influence on on history and from now

23:07

into the future you’re owning a piece of

23:09

history you’re understanding history are

23:11

able to share history with others it’s a

23:13

once-in-a-lifetime once unique

23:15

opportunity to own art and all these

23:18

other things that you could just stack

23:19

on there that again like if it’s an

23:21

administrator who for a university or

23:25

something who who authorizes us or goes

23:27

and raises them raises the money for it

23:29

it’s not like they own the statue so

23:31

they’re gonna get off on being able to

23:33

take a cool trip or being able to get

23:35

some kind of experience out of it you

23:37

know I think is the biggest thing I

23:39

think I don’t even grab I weird stuff

23:41

the reason why I buy it is because like

23:42

I know it’s something they ask me

23:43

question about I went on the story right

23:45

yeah yeah often that the stories like

23:47

yeah we bought this thing that’s like

23:48

doesn’t give them significant so they’re

23:50

looking for it sounds like you create

23:53

those the experiential part behind it

23:55

then it’s like what some comes like oh

23:56

my gosh some sort behind this I’m and

23:58

and this happened this happened you

24:00

think about like a University where

24:03

people complain about spending that

24:05

money you’ve got to have such a powerful

24:07

story that the person who wants to make

24:09

the purchase decision can actually use

24:11

that story to sell it to the investors

24:14

to sell it to the

24:15

or to governor’s to sell it to the

24:17

people who are gonna authorize that

24:18

money so I think that’s important too is

24:21

you’re actually going to give them a

24:22

sales tool to use to put do a sales job

24:24

to the people that are going to really

24:26

complain if they say it’s the difference

24:28

between saying you spent what oh my god

24:31

  • oh my gosh this is really gonna

24:33

increase the prestige of the university

24:35

and this is something that we’ll be able

24:37

to make the centerpiece of our physics

24:38

department or something like that you

24:42

know yeah i miss i don’ts are selling

24:46

sculptures now we got a process and a

24:48

path of the plan that is true yeah we

24:51

can probably get some some people on

24:53

Etsy to knock off some of these really

24:55

expensive no it’s not not I’m kidding

24:59

okay everybody he’s though it was a joke

25:02

all right I’m not gonna sell Picasso’s

25:05

on Etsy for 25 bucks apiece they’re

25:07

worth at least fifty okay

25:09

if they’re really good I want to support

25:12

the local artisans cool man well I think

25:17

that was fun it was different I hope

25:19

that again everyone is watching it’s

25:21

like the main reason why we were doing

25:23

these is to get the Wills in your head

25:24

spinning a bike oh my gosh like this is

25:26

how I look at my product especially I

25:28

know so statues like yeah but what do

25:29

you sell you’re selling you’re selling a

25:31

book or I guess what I did and I sold

25:32

this book the same process I think what

25:35

else okay I make the offer better what’s

25:36

look what’s the story what’s it I think

25:37

it doesn’t matter whatever you’re so

25:39

you’re selling that you’re selling

25:40

protein bars you’re selling brings the

25:44

read your pulse and tell you how much

25:45

you sleep in the hive if you’re selling

25:47

so what that really does cough drops yes

25:50

these are mate you know see the o-rings

25:51

no these are amazing it’s like it’s like

25:54

my ring to rule them all got these

25:58

sensors and you put it in and it tracks

25:59

your sleep patterns you’re walking

26:01

you’re talking your everything it’s but

26:03

you know why don’t you say you’re

26:05

selling that but pull it pulled your

26:07

little ring finger up again okay

26:09

what what are you really selling there

26:12

you’re not selling a ring we’re selling

26:14

peace of mind

26:15

we’re selling health we’re selling what

26:19

are we selling with that that that’s the

26:21

other thing is where you’re not really

26:23

selling the thing you’re selling the

26:24

desire the satisfaction of the desire

26:26

you’re selling the saw

26:28

the problem that’s why with funnel

26:30

scripts we always ask you you know hey

26:31

what’s what’s their number one desire

26:34

here what’s their big problem what’s the

26:35

roadblock that’s what’s gonna sell them

26:37

not I have this cool ring it’s okay what

26:40

does the ring dunt do for them and what

26:42

does that mean to them yeah I told you

26:46

this is really cool plastic ring it’s

26:48

like three hundred fifty bucks yeah I

26:50

can get a plastic ring down at the food

26:52

line for 50 cents from a little thing

26:54

that I turn and you know but supposedly

26:57

I don’t mystery babies the Apple watch

26:59

that I heard it’s like help like ten

27:00

people who write their heart rumors are

27:02

happening about to die and things like

27:03

something’s wrong with you then you only

27:05

hug dr. Sejal eye it’s gonna save your

27:07

life that’s what more than 300 50 bucks

27:09

now anyway and then and what does that

27:12

mean if it saves your life it means

27:13

little Timmy has a daddy you know you

27:17

don’t have a kid named Timmy do you I

27:18

didn’t start anything did I yeah okay

27:22

sorry about that little Dallin no daddy

27:26

no but that’s the biggest thing is it

27:30

always coming back to it’s not we’re

27:32

selling this statue of Einstein it’s

27:33

it’s what does that do for them and then

27:37

what does that mean ultimately with all

27:40

of your sales copy you’re trying to pull

27:42

it back to a meaning an emotional gut

27:44

level satisfaction thing where they’re

27:46

either gonna feel more loved they’re

27:48

gonna feel more connection they’re gonna

27:50

feel more empowered or ant or they’re

27:53

gonna feel less scared less insecure and

27:56

less like less bad about themselves

28:00

really and that’s ultimately what

28:02

everything when you’re trying to sell

28:03

that’s what it does so well I’m saying

28:08

you got the next week man you just come

28:09

to Boise we should do a faux fries like

28:11

on a Thursday while you’re here some

28:13

things funnel Thursday somebody’s gonna

28:17

go buy that domain right now you know oh

28:19

I bet they’re gonna do funnel Thursday

28:21

so I’m gonna go buy funnel Thursday’s

28:22

calm ha ha poopoo on you it’s not

28:24

happening keep paying that nine dollars

28:27

to GoDaddy forever and try and squat

28:29

that domain go ahead you know somebody

28:34

would do it to me already has again

28:38

if somebody bought funnel mondays

28:40

they’re like hey I’ll just pay you nine

28:41

bucks to take it so I can stop paying

28:43

the rebill nup got to pay us 30 no no

28:46

it’s on Thursdays gay

28:48

that was the bounty the first person to

28:49

buy it and message me you you win the

28:53

domain we don’t want it but you can

28:55

you’ll have it but you can grab it you

28:57

can tell that story to your kids someday

28:59

what is that that is sparkle farts he is

29:03

a magical his name Sparkle farts he is a

29:06

magical irreverent you want you dare me

29:10

to push it people send me some crazy

29:23

stuff man

29:24

what is this a new weird crap I wasn’t

29:27

the cool stuff

29:28

you got a brand yourself with something

29:29

man and then you got to the unicorn

29:31

thing is taken that or Russell’s doing

29:33

unicorns now unicorns do you’ll be proud

29:37

of this my son today is jammie day at

29:39

school so he painted his hair blue and

29:41

dressed up as a unicorn in his unicorn

29:43

onesie well I have to see this there’s

29:46

the picture nice so he’s a good-looking

29:50

kid

29:50

he’s a stud I love this little man

29:52

that’s a good-looking one z2i yeah he

29:54

wanted to our unicorn onesie say he was

29:55

so excited to wear it so you’d be proud

29:57

I have a unicorn son today there you go

30:00

I am proud so Russell if people want to

30:04

get clickfunnels where they go you know

30:06

cliff let’s count yet you must not have

30:07

a pulse or you must say money those are

30:09

the only two like logical things so if

30:11

you wanted it ready for your count

30:13

we’d have over 86,000 active members

30:15

therefore side of matter if you become a

30:16

click phone’s member it’s when and

30:18

there’s no better time than today when

30:21

is the best time to plant a tree there’s

30:22

ancient progress that 20 years ago what

30:23

is the second-best time right now go get

30:26

cooking right now cook folks calm but

30:28

you what if they have a phone scam that

30:29

are using phone scripts yet and they

30:30

know that next week we’re raising the

30:31

price dramatically what should they do

30:33

today well what you need to do is head

30:35

on over to funnel scripts calm and watch

30:37

the webinar that Russell naturally on be

30:39

redoing next week but if you want to get

30:42

all of the goodness moving forward by

30:44

while paying last year’s price you need

30:46

to jump on it now but if you want to

30:47

wait it’s like opening up your wallet

30:50

taking all that money out

30:51

and just lighting it on fire it’s not a

30:54

smart thing to do do it today final

30:58

scripts calm oh and if you don’t want to

30:59

watch the webinar go to funnel scripts

31:00

con /go and sign up right away

31:03

awesome sweet ma’am thank you for this

31:06

it’s a lot of fun and I started hanging

31:08

out next week yeah man so it’s fun so

31:10

yeah bring it out thank you Instagram

31:14

Facebook YouTube and I don’t ever string

31:17

me where else but thank you wherever

31:18

your watch all paths episodes of fun

31:21

friends little fun friends come and if

31:23

you want us to build on your funnels

31:24

also in front of Rhys common form then

31:26

there you can pull it out or you know

31:27

yeah so do that and they do it’ll be to

31:31

your funnel the next funnel Friday’s

31:32

there you go

31:33

thanks man it makes everybody appreciate

31:34

you guys bye guys I’ll soon

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