How Vulnerable Are You In Your Marketing? - FHR #193

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward welcome back to fun
00:18
lack of radio this is a fun topic that’s
00:21
a topic that’s actually really personal
00:24
and I hope at the same time helps you in
00:27
your marketing god this is the whole
00:29
concept of vulnerability and how
00:32
vulnerable you actually are in your
00:34
marketing and how it actually impacts
00:36
you in the way in which you connect with
00:37
your audience I’ve been going back and
00:41
forth on this it again
00:43
props out to Russell I love him like a
00:47
brother and he’s a dear friend and I
00:49
because he’s that close to me he’s able
00:51
to give me a lot of the counsel and
00:52
advice that I probably wouldn’t take
00:54
from others but it was really
00:56
fascinating the other day when we were
00:57
talking about the importance of of being
01:00
more emotional and expressing those
01:02
emotions and let him people feel the
01:06
feelings that you’re having and it came
01:09
up just the other day when I was we did
01:11
a Facebook live yeah yesterday with
01:15
Natalie Hodson and with Kailen and it
01:17
was fascinating because I look at
01:19
Natalie and the things that she’s done
01:20
and her success has come because of her
01:24
vulnerable
01:25
tough work vulnerability what I mean by
01:28
that is she started off when I first met
01:29
her over a year ago she had kind of a
01:32
product similar to a Dollar Shave Club
01:34
basically was a dollar Fitness Club
01:37
where basically got a fitness a dollar a
01:40
day fitness tips and things and she was
01:43
having success with it but not the
01:45
success that she was hoping to really
01:46
get not the real true to common club
01:50
type of a success that she was wanting
01:51
and so she ended up as she was doing one
01:54
of these videos she actually ended up
01:58
peeing her pants on a live video and
02:01
obviously most of us would be totally
02:04
humiliated couldn’t deal with it and
02:07
would have shut the camera off she kept
02:09
the camera rolling and she kept the
02:11
camera rolling it was fascinating
02:13
to me to see how she connected now
02:15
wasn’t she just peed her pants cuz she
02:16
peed her pants it’s because she’s had
02:19
kids and she doesn’t as for a lot of
02:21
women their dominant muscles and their
02:24
pelvic floor muscles aren’t as strong
02:26
and just couldn’t control that part of
02:29
their bladder and it was fascinating how
02:31
she was able to be so 100% vulnerable
02:35
and what ended up happening for her is
02:37
she’d up creating a completely new
02:39
product based off of four women who
02:44
basically have had kids who are trying
02:46
to control their bladder it’s a medical
02:49
condition and the fascinating thing to
02:51
me is the massive amount of success that
02:54
she had because she connected so pure
02:57
and so raw and was so vulnerable with
03:00
those people and her audience just
03:02
flooded to her oh my gosh it’s been fast
03:05
I actually was at church I had was
03:07
walking the halls and overheard I was
03:09
actually passing by the bathroom
03:10
overheard two women talking about
03:11
Natalie and her product and obviously
03:15
these two women have had that situation
03:16
happened in their life it was just it
03:19
was crazy me or him at church hearing
03:20
about Natalie Hodson
03:21
and I thought how important it is as far
03:24
as being totally vulnerable and how that
03:26
vulnerability actually connected with
03:28
people under help you understand
03:30
she sold over 50,000 copies of her ebook
03:33
she sold over a million dollars in
03:35
litter I think less than six months
03:37
because she was so vulnerable and so
03:40
that vulnerability was exactly what her
03:43
audience needed she needed they needed
03:45
somebody to basically take the torch for
03:48
them and to lead them and to guide them
03:50
and to be the person who’s gonna say
03:52
listen this is a real situation this is
03:55
something that really happens in life
03:57
and I want to help and because she was
04:00
that vulnerable she had that massive
04:02
amount of success it’s connected so many
04:05
people with her that now anywhere I go
04:08
it’s funny I hear people talking about
04:10
it and the great thing is as you get to
04:13
know Natalie she’s the most genuine pure
04:15
person who really hurt it’s not a
04:17
vulnerability that is out there she’s
04:19
using to to try to take over a market
04:22
it’s because she cares she cares so much
04:24
about others who are going through
04:26
same situation and I hope you understand
04:29
that as as I see a lot of people who use
04:32
vulnerability as a as a power tool to
04:35
almost take advantage of people that’s
04:37
not what I’m talking about here this
04:38
vulnerability is where it’s how you
04:41
truly feel and you’re using that
04:43
vulnerability to connect with people and
04:46
as you’re able to connect with these
04:48
type of people
04:48
it then helps it helps you be that much
04:52
more authentic and the people truly feel
04:54
that authenticity because they feel that
04:56
authenticity they’re willing to follow
04:58
you and they’re they’re really are
05:00
looking for someone to help them so I
05:02
didn’t really encourage you guys as you
05:03
take a look at that to become more
05:05
vulnerable and to express your feelings
05:08
in a way that connects more with your
05:11
audience where you’re able to get those
05:13
emotional stories out personally it’s in
05:18
my own life it’s been one of the things
05:19
I’ve struggled with the most I I don’t
05:23
like people feeling sorry for me and I
05:26
don’t like people feeling I never want
05:28
to feel like I’m a burden yet at the
05:29
same time what I’ve realized is by my
05:31
not being more authentic and by my not
05:34
being more vulnerable
05:35
I’ve actually pushed people away and
05:38
it’s something I’m really starting to
05:40
try to work more on in in the way in
05:43
which I talked the the words that I use
05:45
I’m try weird Liberty was driving into
05:49
the office day talking with my wife and
05:51
we were having this conversation she
05:53
goes but how do you feel I’m like ah
05:56
that feeling word again but I really
05:59
encourage you guys to be much more
06:01
vulnerable to go out and to find a way
06:03
of really sharing and if you don’t mind
06:06
I’m gonna take my own personal Liberty
06:08
here and try to share and try to go
06:11
myself and share this story with you in
06:13
a way that helps me be more vulnerable
06:15
but helps you kind of see how you can
06:18
use this in your own marketing or
06:20
a way in which you can actually tell a
06:23
story and so bear with me on this one
06:26
not understand again I
06:28
you’ve heard me probably talk about this
06:30
whole back surgery thing and it got to
06:32
the point where it was so bad at
06:35
Christmas time we were we were going to
06:37
see these Christmas lights and it was
06:39
through a park
06:40
it was like a mile long walk through
06:42
this park and there was tons and tons of
06:44
lights all over the place
06:46
and I knew I actually wasn’t gonna be
06:49
able to walk a mile and I thought and do
06:52
I just don’t just stay in the car and
06:55
just let the family go do that and like
06:56
I don’t want to do that I want to
06:58
participate and so I ended actually
07:00
asking my son to push me in a wheelchair
07:02
and it was the most humiliating painful
07:07
thing to me
07:08
not because I was in a wheelchair but
07:11
because of what had happened to me when
07:14
I was a little kid and it brought back
07:16
this flood of emotions and I was I was
07:19
struggling so much with it that I didn’t
07:21
want anyone to know and so I didn’t
07:23
share with them but inside I was I was
07:27
just sobbing what happened I don’t know
07:32
if you’ve ever had the experience to
07:34
where you were the last kid picked did
07:37
for a team or anything like that well I
07:40
had that experience multiple times when
07:42
I was a kid due to an illness that I had
07:45
at the age of 2 I ended up having
07:48
contracted encephalitis and hydrocephaly
07:51
big technobabble bottom line is I had
07:54
water on my brain and it basically got
07:58
so bad to the point where at the age of
08:01
2 I had to learn to walk and talk all
08:03
over again and had seizures and had all
08:05
these crazy things happening and and for
08:07
the next eight years of my life I was on
08:10
medication to help overcome it and to
08:12
really control it but I remember as a
08:15
kid wanting so bad to to not be the last
08:19
person picked and it was I was always
08:23
one of the last people because I didn’t
08:24
have the coordination I didn’t I wasn’t
08:26
able to run as fast I was able to walk
08:28
and as the older I got sports became
08:32
massively important to me by the time I
08:34
was in high school I was like I’ve got
08:35
to get involved in running and I threw
08:40
myself into those types of things and
08:41
then even in college as far as playing
08:44
intramural sports and I picked a degree
08:47
that actually was in physical therapy
08:49
and exercise science and things because
08:52
I never wanted us to experience
08:53
it’s those types of feelings the crazy
08:57
thing for me was as I’m being pushed in
08:59
this wheelchair all of a sudden all of
09:02
this fear came back of what had happened
09:05
40 years ago
09:06
where I was like what’s gonna happen if
09:08
I can’t run what’s gonna happen if I
09:10
can’t walk what’s gonna happen if if I
09:12
can’t be the dad that I want to be and I
09:15
had this flood of emotions that took
09:16
over me and I was trying so hard to
09:18
contain myself and I was so appreciative
09:21
to my son Christian for pushing me
09:22
through the park and yet at the same
09:23
time I
09:25
I knew others were experienced the same
09:28
thing
09:28
and we got to this one point where I
09:32
turned the corner and here was a person
09:35
in a wheelchair and you could tell they
09:39
I mean it was a custom wheelchair this
09:40
is a they’ve been in their wheelchair
09:41
for years
09:42
and I looked at them and our eyes
09:46
connected and all of a sudden I felt
09:49
what they were going through but it
09:52
wasn’t sadness and it wasn’t frustration
09:54
and pain it was excitement and how
09:58
excited they were to be out in this park
10:00
and they this wheelchair actually wasn’t
10:04
a symbol of of limitation it was
10:09
actually a symbol of freedom and this
10:11
has allowed them to go and experience
10:13
all of these crazy cool things and they
10:15
were smiling they’re joking around with
10:17
the people they were were with and it
10:19
totally changed my state and I’m like
10:21
Who am I to be so sad and frustrated
10:25
because I don’t have what I want right
10:27
now
10:27
when other people are in the situation
10:30
and what I’m looking at is a is
10:33
something that is limiting to them it’s
10:36
mobility its freedom its excitement and
10:39
they were you would not have known if
10:42
you were listening to this conversation
10:43
everything else you wouldn’t have known
10:45
this person was in a wheelchair
10:47
these they were so excited they were
10:48
joking around it was Christmastime
10:50
they’re just spend all this time with
10:52
their family and their friends and have
10:53
this great experience and I’m sitting
10:55
there thinking what the heck is going on
10:57
and it totally changed my state to where
11:00
I was like listen no matter what it’s
11:02
gonna take
11:02
I’m gonna get the surgery I’m gonna go
11:04
through this kind of stuff and I’m gonna
11:05
get back not only to
11:07
back to the what a quote uncle would be
11:09
normal for me I’m gonna get in such
11:11
great shape that I’m gonna go out and
11:14
help others do the exact same thing and
11:16
I thought in life how important is to
11:19
realize that a lot of the things you
11:20
look at and you feel are things that are
11:23
holding you back or you’ve had negative
11:27
experiences in your life that you don’t
11:28
want other sticks to hear about I looked
11:32
at this wheelchair as something so
11:34
negative and yet this other person use
11:36
this wheelchair as the most exciting
11:38
positive thing in their life because it
11:39
created freedom for them and thought
11:42
it’s important for us in our marketing
11:44
to make sure that we help that we use
11:47
the experiences that we’ve had whether
11:48
it’s trials and negative things because
11:51
other people have gone through those
11:52
same types of things they felt what’s
11:55
your what’s your felt what’s your
11:56
feeling or you felt what they’re feeling
11:58
and you found that by doing certain
12:02
things you were able to overcome and
12:04
what other people are looking for is
12:06
they want you to have empathy and your
12:08
vulnerability helps empathize with what
12:11
they’re going through and that allows
12:13
them to connect with you it allows them
12:15
to realize that that you’re real that
12:18
you understand and you can relate to
12:21
them and it’s been such a huge epiphany
12:25
for me recently to realize that the
12:28
experiences that we have in our life are
12:31
actually tools and resources that God
12:35
gives us to bless the lives of other
12:37
people and as a marketer if you would
12:39
use if you’ll become more vulnerable as
12:41
as natalie has to realize that you’ve
12:45
got a message that you have to get out
12:46
and the only way you can get that out to
12:49
people is by becoming more vulnerable
12:51
again it’s something I’m working on a
12:53
ton I wish I had all the answers and I
12:55
could say this exactly how it’s done I
12:56
would highly recommend you follow
12:58
Russell because he’s probably one of the
12:59
best at it
13:01
and really using true feeling without it
13:04
coming across fake and by being truly
13:07
authentic and I think that’s the key is
13:09
that your vulnerability has to be
13:10
authentic you can’t use it just as a
13:12
tool to make money but if you’re like
13:14
Natalie and you use it as something
13:17
where you it’s an experience that you’ve
13:19
you’ve had
13:21
that because you’ve gone through that
13:22
you can now have empathy for those
13:25
people who are going through it right
13:26
then and there who are have these
13:28
feelings and of doubt or feelings of of
13:31
inadequacy or feelings that they can’t
13:33
make it and you can now go through that
13:35
and say you know what I felt exactly
13:37
what you are feeling right now
13:39
and because of this this and this what I
13:43
found is this has worked for not only me
13:46
but for literally tens or hundreds or
13:48
thousands of other people and it gives
13:51
people the ability then to say yes I can
13:54
go out and I can do that so I encourage
13:56
you guys to be more vulnerable find a
13:58
way of connecting more with people again
14:00
I appreciate so much that you’re
14:02
spending time listening to this podcast
14:04
if there’s anything I can do that would
14:06
contribute more or help you more in your
14:08
business please reach out to me I really
14:10
I want to I want to find different ways
14:12
that we can share the successes that
14:14
we’ve had or the people that I meet and
14:17
the success that they’re having with you
14:19
have an amazing day I wish you all the
14:21
best in all and all your success and all
14:24
that you’re doing inside of your own
14:26
funnels in your own marketing but also
14:27
in your own personal life have an
14:29
amazing day and look forward to
14:30
connecting with you real soon you know
14:32
one of the things that means a ton to me
14:34
is the personal reviews that you guys
14:36
leave on iTunes you don’t mind going out
14:37
rate this show let me know how I’m doing
14:40
just go to iTunes click on the episode
14:42
and rate it and leave a comment I read
14:43
all the comments I appreciate all the
14:45
stars and everything everyone already
14:47
left for me again I really appreciate it
14:49
and it’s my way of finding out how I’m
14:51
doing so if you don’t mind I’d really
14:52
appreciate it and I again thank you so
14:55
much for all that you guys do have a
14:56
great day

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki