How We Created One of the Best Virtual Conferences Ever...Our Behind the Scenes Secrets

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:13

to sell your product love the sky

00:16

believe the aren’t sprues are the only

00:18

people that can actually change this

00:20

planet

00:22

alright says we’re live it is day two

00:25

can you believe it oh look who just

00:27

showed up look at that guy

00:28

that’s russell brunson hey I think

00:31

you’re on seat screen I don’t know I

00:32

just turned my camera that way but this

00:34

is day 2 you guys go enjoy the day crush

00:36

it depending where in the world you are

00:49

I had so much fun going to the Facebook

00:51

group and reading all of your big

00:53

takeaways in fact I was going through

00:54

and everyone I was really liking him and

00:55

after about an hour of it Facebook

00:58

popped up and it thought I was a bot and

00:59

said you can no longer you’re you’re

01:01

banned from liking the next 24 hours or

01:03

something one of our biggest fears was

01:04

obviously never done a virtual event and

01:06

so this wasn’t just like hey we’re gonna

01:07

camera restream - zoom we wanted to make

01:09

something as close to a virtual like a

01:11

live event as possible nobody wants to

01:15

go attend a three-day webinar or a

01:17

two-day webinar because webinars

01:19

honestly like after the first hour and a

01:20

half they’re boring the best part about

01:21

live events is you get a chance after

01:23

you learn something to go out to lunch

01:24

and talk to people and get to know

01:25

people you build relationships right how

01:27

do we how do we replicate that I don’t

01:29

know how to do it to set this up we had

01:30

a room with like 18 different computers

01:32

had 18 different zoom accounts we had

01:34

Jamie Smith on our team

01:35

he literally created an app and it

01:38

automatically assigns everybody in their

01:40

members area so only 350 people are

01:41

seeing this link the next 250 people are

01:43

seeing that link you ready for this

01:45

I would rather be do this live in person

01:47

yes pray the zoom doesn’t have a zoom

01:49

out today

01:50

we’re actually going through and doing

01:52

these little breakout rooms throughout

01:54

and so from Ocean you guys this will be

01:55

your first time ever doing a breakout

01:56

room like that’s my first times our

01:57

first time doing it what’s gonna happen

01:59

is I’m gonna have a workshop where I got

02:00

something for y’all to do when you spend

02:02

five minutes together doing that and

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then the end of it we’re gonna push the

02:05

button and Evers gonna go into these

02:06

breakout rooms there will be small rooms

02:08

of five to ten people itza but Russell

02:09

wanted to have a chunk down into you

02:11

like I said those 350 size groups of

02:13

individuals and then also have the

02:15

ability to send them into breakout rooms

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we’ll have it right here ready to go

02:18

okay guys we’re gonna break up we got a

02:21

run down this line zoom however has

02:23

limitations so if you have 300 people in

02:25

a room you can do 50 breakout rooms if

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you have 400 people in a room you can

02:29

only do 30 break everything and so that

02:30

went on and Russell like well I want

02:31

groups of 5 to 6 in each breakout room

02:33

well if you do the math 5000 people

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divided by 5 is literally a thousand

02:38

breakout rooms when you say if you want

02:39

to go back and say all right you’re

02:40

going to break outs then wall push the

02:42

buttons and then come in and say hey I

02:43

wanna start bringing people back so we

02:55

are currently adding everybody into

02:57

their breakout rooms some of them we

02:58

have to do manually so if they’re

02:59

disappearing is that a good thing yeah

03:01

right now as long as they come back the

03:04

magician type of thing has been

03:05

interesting about 50% of people have

03:07

opted not to go into break rooms they

03:08

just you know maybe they’re a little

03:09

more introverted and they’re a little

03:10

more nervous sorry I should go in

03:11

network but the people who have have

03:13

loved it like they’re blowing up our

03:14

Facebook page I was really surprised

03:20

there were so many people brand-new and

03:22

it was from all over the world you had

03:24

an opportunity to kind of explain what

03:26

you just worked through and maybe get

03:28

feedback to each other so we were able

03:30

to use a functionality of the technology

03:32

to help send it right to breakout rooms

03:33

where they’re able to virtually Network

03:35

and get to know other folks and see

03:37

faces and and then with a push of a

03:39

button bring everybody back into our

03:40

main room you know at a live event we

03:43

can ever do that

03:45

Sydney I tell you the strategies you say

03:47

oh this is why I’m in a story this is

03:48

the 50 British trick I get it

03:50

now you like sticky step number one is

03:51

to subtract great okay let me ask you

03:54

this when Russell first did he come to

03:56

you or like how did it work out that

03:58

Brent come to you and say hey this is

04:00

what we’re doing

04:01

Shh sorry okay

04:05

this is it this happens events

04:11

[Music]

04:20

number two now was very similar I had a

04:22

lot of presentations but one thing we

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done date number two which was exciting

04:24

was we showed the two comics of

04:26

documentary and the reason why is

04:27

because typically a photo hacking live

04:28

there’s the education side of the

04:29

business was also like what’s the vision

04:31

wreck where we’re trying to get to where

04:32

we’re trying to go we have this

04:33

experience where people come on stage

04:35

and when it to Karma Club award and it’s

04:37

and if I lock you live it when we give

04:38

her one the two comical boards that it

04:39

serves as like there it is like that’s

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the goal that’s me I’m going after right

04:42

like how do we replicate that here I

04:43

don’t know how to do that we’re not

04:44

gonna fly everybody in to give them

04:46

their awards I told my head time I said

04:48

imagine these people you’re learning

04:49

that you’re seeing their stories on the

04:50

video I just want you sit back and

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really during this time is for you to

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sit back and like imagine yourself like

04:56

these are people who are just like me

04:57

there’s two year ahead of me and what

05:00

can I do what can I commit you what are

05:01

you do to make sure that this is the

05:02

possibility so the next year

05:04

a final hacking live I can come on stage

05:05

and get one of those Awards that’s my

05:07

goals make this some motivation the

05:08

thing the anchor point for you to bill

05:10

say look that’s the goal that’s the

05:11

mission is for I’m gonna go accomplish

05:12

[Music]

05:20

and I was really nervous about part we

05:22

thought you know let’s show this

05:23

documentaries again those things I’m

05:24

worried like people to watch it or they

05:25

gonna bounce and take lunch break and

05:27

miss this part not come back and come

05:28

back to the presentations but instead

05:30

people sat there it served as that

05:33

anchor that we needed to get people like

05:35

this is where I’m trying to go this is

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where I’m getting to and the documentary

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serves such a good job to help set that

05:39

vision and give people Northstar to

05:41

start running towards

05:42

[Music]

05:53

now back to start date number three I

06:02

want to end just first off to tell you

06:05

guys how grateful I am every single one

06:07

is if you’re here today if you have that

06:08

poll you felt that call the contribution

06:10

that how Scharf and talked about and

06:11

you’re here today it’s because there’s a

06:12

calling there’s something outside

06:13

yourself pulling you towards something

06:15

to call the contribution I tell people’s

06:17

to calling from God and each of you guys

06:18

have it okay so going into this event

06:21

the question was like how do we know if

06:22

this is a success or not right like

06:24

we’re doing this a lot of work and

06:25

effort and time and energy everything

06:26

right and there were kind of two two

06:28

metrics that we were judging things on

06:29

number one was leverage you think about

06:31

if I sit down in front of somebody and

06:33

for three days I talk to him you know

06:34

they say it’s eight hours a day for

06:36

three days

06:36

that’s what 24 hours of my time to help

06:39

somebody understand something so it’s

06:40

amazing I this is we had over 5,000

06:42

people register to be part of this over

06:44

3500 people were live at almost any

06:45

sessions take 3500 people times three

06:48

days I don’t even know thousands or tens

06:50

of thousands or hundreds of thousands of

06:51

hours was able to go out and and affect

06:53

people each of them just affects one

06:55

person’s life that’s 5,000 more people’s

06:56

lives to change but if they’re

06:57

entrepreneurs they won’t have to use

06:58

these businesses in these tools what if

07:00

they did what if they each of them helps

07:01

ten people or 100 people worth thousands

07:03

right and I’ve no idea who it is in this

07:04

audience like which one’s gonna be wants

07:06

to do it but that’s why I love funnel

07:07

hacking live is because I know that the

07:08

time the three days we put in the funnel

07:10

hacking live it starts the ripple effect

07:11

that affects millions and hundreds

07:13

millions people throughout the world the

07:15

second side of it obviously is we’re big

07:16

believer in the value added obviously

07:18

the yellow brick road like where do we

07:19

take our customers to and for me my goal

07:21

is always get customers into our hiring

07:23

coaching programs where I can work with

07:24

them closer I can serve them in a closer

07:25

level with you do more for them part of

07:27

the event we obviously made an offer for

07:28

the two comma Club bags coaching

07:30

programs and this is the first time

07:31

we’ve ever opened it up virtually ever

07:32

so the question is the will people buy

07:34

things virtually that they wouldn’t buy

07:35

they normally buy this event you know

07:37

there’s the energy of the room in a vase

07:38

filled in the table rush you see all

07:39

those kind of things in it and so I

07:41

think you lose a little that virtually

07:42

but the same time we only get hundreds

07:45

of people to join us and if you comical

07:47

best coaching program machines when this

07:48

process ends and means I has a chance to

07:49

work with them in a much smaller more

07:51

intimate group for the next 12 months or

07:54

B or or or longer that’s a big win

07:55

because

07:56

someone has a chance to come to our

07:57

coaching programs walk with me welcome

07:59

our coaches and we can take them so much

08:00

further so much faster there’s so many

08:02

things that hold us back and you’ve got

08:03

to be willing to get rid of those things

08:04

so you can be calmly you need to be so

08:06

you can serve the people even called to

08:08

serve that’s what this game is about it

08:09

is the most amazing personal development

08:12

experience you will ever have

08:14

you’ll learn so much about yourself

08:14

there’s me hard times easy times fun

08:16

times bad times but at the end of it who

08:19

you become would be someone you’ll be

08:21

proud of doing it Marlon two comma Club

08:49

X nothing’s gonna hold me back now I’m

08:55

gonna do it I get a question I am all in

09:00

I’m max Illingworth and I am all in I’m

09:03

Anthony D gas on and I’m all in I’m all

09:06

in too colorful

09:08

[Music]

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