I Am So Nervous...Big Changes Ahead! | FHTV Ep 120

Funnel Hacker TV - Behind The Scenes - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

  • So, welcome to Hotlanta.

00:02

This is where we’re stayin’.

00:04

We literally have six boxes,

00:05

one box goes to each table as far as the buyers packets.

00:09

When they buy, you hand 'em that packet.

00:11

Pretty easy,

00:12

I mean it’s the same thing we always do,

00:14

Russell gets up on stage, he kills it,

00:17

it goes crazy, we take order forms,

00:18

we run payments,

00:20

we go home richer.

00:21

(laughing)

00:22

(rock music playing)

00:32

  • You hear about the surprise we’re doing for Todd tonight?

00:34

  • Yeah.

00:35

  • Do you know about it?

00:36

  • Jake told me a little bit.

00:38

  • So, this is the purpose,

00:41

I know if I just asked Todd he’d say no.

00:43

And I’m gonna give it to him as a gift

00:44

cause you can’t like give back a gift

00:46

That’s kind of the thing,

00:48

this is your Christmas gift,

00:51

you can’t re gift your gift, we have to make this a thing

00:52

and then he’ll have to say yes.

00:53

I hope it all works.

00:55

  • (talking on a microphone in the background)

01:05

  • Hi!

01:05

  • How are you doing?

01:06

  • Nice to meet you!

01:07

  • You too! My wife Colette.

01:08

  • Hi, I’m Lauren.

01:10

  • Hi! Nice to meet you.

01:11

  • Lauren is the MC and she’ll be introducing you tomorrow.

01:13

  • Very cool.

01:14

  • She’s also a ClickFunnels user.

01:15

She’s been donating $297 a month.

01:17

  • Well thank you!

01:18

(laughing)

01:19

  • Thank you for creating it though,

01:21

it’s amazing, like how many cool things people have…

01:24

  • It’s been fun, it’s been a crazy ride.

01:26

  • There’s always a great woman behind it.

01:27

  • Every time.

01:28

(laughing)

01:30

  • Okay, seven o’clock,

01:32

should we go to Todd’s party right now?

01:34

  • Sweet. Let’s go surprise him.

01:37

  • Okay.

01:38

  • So are you ready for your birthday present?

01:39

  • Yes! What is it?

01:41

  • Okay, we’re goin’ back to the hotel room.

01:42

  • Yeah, we got dinner in an hour.

01:43

  • Okay, that’s plenty of time.

01:45

What was your thought, what’d you think it was?

01:46

  • I don’t know, I mean,

01:49

I don’t know, honestly, like,

01:50

but now I’m like, way thrown off,

01:52

because now you’re sayin’ it reduces churn and stuff,

01:54

so, I’m not sure what it could be.

01:57

  • Todd, you can sit there,

01:59

Ashley, sit next to him,

02:00

everybody else come sit on the couch,

02:01

if you guys want.

02:03

Alright, we gather together in a hotel room tonight,

02:04

in front of all our friends,

02:07

to, uh, there’s Todd and Ashley.

02:10

Bunch of our other friends,

02:11

and we are about to show Todd

02:14

the future of ClickFunnels.

02:15

And he doesn’t even know yet.

02:16

  • I have no idea what’s going on.

02:18

  • Unless he hates it, then it’s not the future,

02:19

it might end right now.

02:21

Okay,

02:22

  • [Todd] Alright, what do we got?

02:23

  • so, we’ve gathered you here today,

02:25

because, I knew if I asked you this initially

02:29

you’d say no, so I was like alright,

02:31

(laughing)

02:33

so now the peer pressure will force you,

02:35

just kidding.

02:37

Jake sat down and designed something

02:38

that’s so freakin’ amazing.

02:40

  • Jake just replaced all the designers

02:42

(laughing) the entire company.

02:43

  • [Russel] They’re all gone.

02:44

So we’re not, it’s not,

02:46

it’s not like a whole new design

02:48

other than, obviously, the onboarding,

02:50

the homepage, the onboarding process,

02:51

and then like the initial dashboard.

02:53

  • So you’ve actually got something designed,

02:54

I’m excited now.

02:55

  • Yeah.

02:58

So behind this curtain is,

03:00

hopefully the new ClickFunnels dashboard.

03:02

Okay, you ready for this?

03:03

Here we go.

03:05

(sounds of awe)

03:07

  • Nice

03:10

That looks awesome.

03:11

I don’t know why you’re scared, I mean (laughing)

03:14

  • Okay, so now my Christmas gift that I want from you,

03:16

  • Can we get this live by Christmas?

03:19

  • By our birthday!

03:22

(laughing)

03:24

  • This isn’t near as bad as I thought it was gonna be,

03:27

“I’m gonna hate it,” I was like “I love this!”

03:29

Let’s do it.

03:31

Such a build up. (laughing)

03:34

  • Happy Birthday!

03:37

  • No, I do like it. Awesome.

03:38

Alright let’s get some dinner.

03:40

(upbeat music playing)

03:52

  • Alright, so we just, uh, woke up, got ready.

03:56

We were up 'til like one o’clock last night

03:57

working on slides,

03:58

Now, show’s about to start,

03:59

so we’re headin’ down there to the event room.

04:02

I’m a little nervous,

04:04

this is the first time I’ve ever done this presentation.

04:05

It’s only an hour, usually I speak for ninety minutes.

04:08

And we’re selling a five hundred dollar product.

04:11

All new things, new variables, three new variables.

04:13

But the reason why I said yes,

04:14

cause I literally retired from public speaking,

04:15

outside of Funnel Hacking Live

04:17

after the 10x one but um,

04:19

we wanted to change a presentation and test one out

04:22

so that the speaker team can do one,

04:23

cause most people aren’t letting them

04:26

have ninety minutes on stage,

04:27

and most people don’t want them

04:28

to sell a three thousand dollar offer like we normally do.

04:29

So, this is basically a test

04:31

so I can do this presentation, to see if it works,

04:33

and then I’ll have a recording

04:35

that I can then give to the speaker team

04:36

so they can learn the pitch

04:37

and so that’s the main reason we’re doin’ this

04:39

is just to create a presentation for them.

04:43

You’ll notice in the slides

04:44

that I don’t talk about myself at all.

04:46

Gonna have my stories in there

04:47

and it’s by design, because I’m gonna make this where

04:49

Dave could do this presentation tomorrow,

04:51

he just changes one slide,

04:53

writes Dave Woodward ClickFunnels

04:55

instead of Russell Brunson ClickFunnels.

04:56

And so that’s how we’re doin’ it.

04:59

  • Russel, Russel, how you’re doin’?

05:01

  • Good, how you’re doin’?

05:02

  • (mumbles) Just in case I ran into you

05:04

I was hoping you would sign these for me.

05:07

That would be awesome.

05:09

  • What are the chances of that?

05:11

  • I was like, people are gonna think I’m crazy,

05:13

running around with these books

05:14

hoping I’m gonna run into Russell Brunson.

05:17

Freakin’ awesome.

05:19

Thank you!

05:20

  • Where are you from? Are you from here?

05:21

  • Yes, oh! Oh! Wait, Hold on.

05:27

I can’t not get this.

05:30

Awesome, man, thank you, appreciate you.

05:37

  • Thanks man!

05:39

Good meetin’ you, thank you!

05:40

  • Could I get a pic?

05:41

Sorry, I know you’re out of here

05:48

Thank you so much!

05:50

  • Real quick, quick, I gotta go I’m gonna get in trouble.

06:04

  • Hey man!

06:05

  • [Russel] What’s up?

06:06

  • Get outta here!

06:07

Good to see you man,

06:08

I haven’t seen you in a bunch of years.

06:11

How you been?

06:12

  • Amazing, how 'bout you?

06:13

  • Amazing, busy.

06:15

Wouldn’t have expected anything less.

06:17

Don’t be nervous, I know how, yeah.

06:19

  • I do get nervous every time.

06:21

  • Really?

06:22

  • Yeah, every time I get nervous.

06:23

  • I go to sleep before.

06:24

I do, literally, I fall asleep before.

06:25

If you see me before, I’m not now.

06:29

Alright man.

06:30

  • Great to see you.

06:31

(cheering in the background)

06:33

  • Ah, the anxious nerves before you go on,

06:35

and it’s like, also you get tired,

06:38

so like, I don’t know, it’s like the yawn,

06:41

the adrenaline gets up and you get tired from it,

06:43

and then you’re yawning,

06:44

and you’re like “I can’t be asleep right now!”

06:46

I’ve never done a five hundred dollar offer

06:47

on stage ever, in the history of my career,

06:48

even, like, way back in the day.

06:50

So I think it should be super easy to sell.

06:53

But I’ve also never done a sixty minute presentation

06:55

so hopefully the shrink in time

06:57

will be okay with the shrink in the price?

07:00

And hopefully I don’t go to ninety minutes,

07:02

'cause I have not timed this yet.

07:03

  • Okay, good luck!

07:05

  • You look beautiful.

07:06

  • Thank you.

07:08

You’re gonna kill it, bring the energy.

07:12

  • I must have like twenty slides, (making clicking sounds)

07:14

like, (clicking sounds)

07:15

I must have skipped like thirty slides.

07:17

  • (crowd drowns out speaker) your powerpoint.

07:18

  • Awesome, thank you.

07:18

  • No problem.

07:20

  • So how’s the audience thing?

07:21

  • It got warm inside, which got great,

07:23

but the backside is so disengaged.

07:28

  • How’re you doin’, I’m Russell.

07:29

  • Francy, nice to meet you.

07:31

  • Yeah, she knows you, 'cause everybody knows Russell.

07:32

So you knew who I was?

07:33

  • Yeah I actually met you at SANG event

07:35

like, eight or nine years ago.

07:37

  • Really, I don’t even remember that.

07:38

You must of - well 'cause you look different,

07:40

I actually, someone posted a picture of you,

07:42

and I’m like, you’re more like, round.

07:45

  • I was a little heavier.

07:46

  • Yeah a little round.

07:47

  • I lost a little weight since then.

07:49

  • I was an (squeaker noise) back then.

07:51

  • So people still think I’m an (chicken squawk)

07:52

based on how they met me eight years ago.

07:53

They’re like “he’s an (beeping)”

07:54

like “when’d you meet him?”

07:55

“Eight years ago!”

07:57

I’m like, people do get older, and they do mature.

07:58

(laughing)

08:00

  • So I’m gonna do a - just get their energy up,

08:02

and do a couple giveaways

08:03

before I…

08:05

Rock it! Have a great time.

08:08

(crowd cheering)

08:12

  • Ah! I hate this part! It’s the worst!

08:15

(dramatic music)

08:28

  • Oh man I’m so excited to be here with you guys today!

08:31

(cheering)

08:34

  • Who here has never heard of funnels before?

08:36

Oh, we are gonna blow your mind today,

08:38

I am so excited.

08:39

I had my own businesses, I was growing,

08:41

I was learning things.

08:42

That’s when I started teaching other people,

08:43

sharing these things with other people,

08:45

that’s when my growth really started happening.

08:46

Okay, so it’s that shift from growth to contribution.

08:49

It’s so simple and so easy,

08:51

that’s why we say we’d just be free entrepreneurs,

08:52

no longer have to go call a tech person

08:54

to go do all these things, you can just do it,

08:55

like, momentum is the secret, this is not hard.

08:58

That sound good?

08:59

Okay thank you guys so much for letting me be here,

09:01

and I’ll see you live next Monday when the challenge starts.

09:03

Thanks everybody!

09:04

(cheering)

09:05

(upbeat music playing)

09:13

  • My tongue is tired.

09:15

  • Dude you were on fire! Great job.

09:18

  • You up right now?

09:19

  • Yeah.

09:20

  • Very cool.

09:21

  • Might as well sell back to back.

09:23

So, if you guys are gonna go have fun, cool,

09:24

if you wanna meet up for lunch, let me know.

09:26

Lisa’s out in the audience.

09:28

We got married on Sunday,

09:28

I was just telling your wife.

09:29

  • Last Sunday?

09:31

  • It already happened?

09:31

  • Yeah!

09:33

  • We’re goin’ to Italy to do it, which is to family,

09:34

but it was too much complications,

09:36

so, like last Saturday, like,

09:38

“Why don’t we get married tomorrow?”

09:39

“Alright let’s do it!”

09:41

  • So you’re doin’ a ceremony there then?

09:41

  • No just her parents,

09:43

and (mumbles) came over (brushes hands) done.

09:46

Alright, see you guys.

09:48

  • Good luck up there.

09:51

  • I unzipped my shoes so I could -

09:53

  • (whispering) Hey everybody.

09:56

  • I’ll be your director.

09:57

  • (laughing) okay.

09:59

  • You know Gene already, right?

10:00

  • (laughing) How’s it goin’?

10:04

  • So uh, you guys just wanna have a seat,

10:06

and I’ll (talked over by other speaker)

10:08

  • …Ken Okazaki’s producer, executive director…

10:10

  • Cool.

10:12

  • Yep, also uh… a member of your Two Comma club.

10:15

  • That’s awesome.

10:16

  • Let’s go and have a seat here.

10:22

  • Russell Brunson, take one.

10:24

  • Hey friends, it’s Gene McNaughton, Success Resources.

10:26

It is an absolute honor to have our guest here,

10:29

Russel Brunson.

10:30

  • Great to see you.

10:31

  • Thank you man, thanks for being here.

10:32

I notice in your marketing,

10:34

you’re always giving something first,

10:35

you’re giving the blueprint,

10:37

in your podcast, you’re sharing the

10:38

exact details of the situation,

10:41

what you did and how you drove the outcome.

10:43

Now there’s a lot of people that market, market, market,

10:46

and make all the big promises,

10:47

but you’re giving things up first.

10:48

How does that work for you?

10:50

  • I think it’s really the longer game,

10:52

you can always trick people into giving you money,

10:55

or with something with like

10:56

"I’m gonna show you this secret thing,

10:57

but you gotta pay me!"

10:58

But then like the person doesn’t buy again,

11:00

like they buy once, and its like a weird relationship.

11:01

I was like, I wanna be in this business

11:02

for a decade or ten decades,

11:04

I would keep a longevity,

11:05

and so because of that you have to give a lot,

11:07

and a lot of reciprocity comes back.

11:09

I’ve had people literally,

11:10

we had a kid that bought my book,

11:12

this was probably two years ago,

11:13

went through, built a big company,

11:15

won a bunch of awards from us,

11:16

and then he joined my high-end coaching program,

11:18

he’s like "I feel guilty, I paid $7.95 for the book,

11:21

and made this whole business,

11:22

I’m giving you money,

11:23

I don’t even want to be in your coaching program,

11:25

but I feel like I owe you that much money back."

11:26

So he gave us $25,000 to join this program

11:28

just 'cause he felt obligated

11:30

'cause we had just given so much,

11:31

and I think, you know, nowadays

11:33

with social media, whoever’s giving the most

11:35

are the ones that people follow

11:36

and they keep plugging into and keep tuning into.

11:37

And so we just try to give a ton,

11:39

and when you do that and you help people…

11:42

At a little level, they want more,

11:43

and they keep following you

11:44

and keep engaging at higher levels with you.

11:46

  • Talk about how important goal setting is for you.

11:49

  • Oh it’s so important.

11:51

It’s funny 'cause like,

11:52

a lot of times we set a goal and it’s like,

11:54

if we don’t have the goal, I’m a failure!

11:55

No, you set a goal, you miss it,

11:56

okay what’s the new goal?

11:58

It’s kind of more of a…

12:00

It’s more flexible.

12:00

I grew up, I was a wrestler,

12:02

and so I always had, I wanted to be a state champion,

12:04

and then national champ.

12:06

But along that path, I would lose tons of matches

12:08

but I’d lose a match, look at it,

12:10

what do I need to tweak and change,

12:11

and then come back again, and come back again,

12:12

and eventually I got to those goals.

12:14

I think the biggest thing is a lot of people set goals,

12:16

and for some reason they get fearful,

12:17

like “What if I don’t hit it? Then I’m a failure.”

12:20

Set a goal and start running towards it,

12:22

but be okay if it fails,

12:23

like okay, what are the adjustments I need to make,

12:25

reset the goal, go again. Reset the goal and go again.

12:28

Keep going, because that’s the best part of life,

12:30

is the chasing of it.

12:31

When you get the goal, it’s never as cool,

12:33

like getting your hand raised at a wrestling match,

12:35

or cashing the checks,

12:36

never as cool as the journey.

12:39

So it’s just like enjoying the journey,

12:41

and keep resetting the goals,

12:42

and don’t freak out about the failures.

12:43

  • I remember you saying,

12:45

"I’ve got this other opportunity that I’m workin’ on,

12:47

I’ve got this other thing,"

12:49

and that I believe was the beginning of ClickFunnels.

12:52

How did it originate? When did you say,

12:55

“this is what the world needs”?

12:57

  • You never know 'til,

12:59

that’s the fascinating thing about the market,

13:00

you never know what’s gonna hit until

13:02

you put it out there.

13:03

I was trying thing after thing,

13:05

we had been helping entrepreneurs for a long time,

13:08

like teaching them and coaching them, having fun with that.

13:11

Every single entrepreneur always got stuck

13:12

at the technical parts.

13:14

They would conceptually understand,

13:15

“Okay, that’s what I need to do.”

13:16

But then they’re like, “How do I actually do that?”

13:18

They didn’t know.

13:19

It was harder for them to progress,

13:21

and so I had my business partner, Todd,

13:24

who’s the best developer I’ve ever met, he was like

13:26

“I think I could build something that makes this easy.”

13:28

So he started that process of building it,

13:30

and it was funny 'cause

13:31

as he would get iterations of it done, he’d like

13:34

“Here try it,” and I would try to do stuff,

13:35

I’m like “How does it work? I don’t understand.”

13:36

He’s like, “Ah, I failed.”

13:37

And I’m like, “No tell me.”

13:39

He’s like “No if you can’t figure it out then we failed.”

13:40

And so they had people record videos of me trying to use it,

13:43

and if I got stuck, he’s like “do it again.”

13:45

He kept going back until it was simple enough

13:46

that I could do it.

13:48

I was able to start doing,

13:49

like building these webpages and funnels

13:51

that I’ve always been having to hire people

13:53

and when I could do it,

13:54

I was like, "Oh my gosh, there’s something here.

13:56

This is simple enough that any entrepreneur could do it.

13:59

And then we were just like, “Okay this is the focus.”

14:00

We ended up shutting down and selling off

14:02

every other idea, every other business,

14:04

and just went 100% in.

14:05

Next month it’ll be our five year birthday

14:07

since the launch of ClickFunnels

14:08

and it’s just been all consuming

14:10

and the craziest ride of my life.

14:14

  • It’s a wrap. Where’s the bathroom?

14:16

Just kidding, uh. Just kidding, not really.

14:18

Kidding not kidding.

14:20

Thanks everybody!

14:21

  • Hey everybody, real fast.

14:22

I just wanna express a massive

14:24

amount of appreciation to you guys.

14:26

For us one of the main things

14:27

we really wanted to get out of this,

14:29

that made it as successful for us,

14:31

and that was to be able to actually have a video

14:33

from of Russell actually doing this presentation

14:35

and we’ve never done it before.

14:37

But for us it was just awesome.

14:38

I’m so appreciative for you guys,

14:40

each and every single one of you.

14:41

Once all this processing stuff is done

14:43

I hope you guys have a fun time,

14:44

go out and enjoy Atlanta.

14:46

And again, thank you guys so much,

14:47

I can’t say enough about how awesome you guys are.

14:50

So thank you.

14:51

(clapping)

14:55

(inspirational music)

14:58

  • I just want some order, man.

14:59

See listen,

15:01

this is the problem,

15:02

if they had a funnel,

15:04

we’d be able to just get through this whole thing

15:05

without being confused.

15:06

But this is a website, man,

15:08

this is chaos,

15:09

do I want Dolphin Coast?

15:10

Do I want Tropical Diver?

15:11

Or I don’t know! I don’t know where to go.

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