I’m a photographer, is it realistic to build a funnel to book me?

Drop The Mic Show - Ask Russell Anything - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
alright here’s the last question Villa
00:01
Rosa Bruna Barcelona here I’m a French
00:04
photographer and I’m considering right
00:06
now launching a studio for shooting
00:09
portraits and people
00:10
I was wondering how to use the funnel
00:13
techniques you’re teaching us towards
00:16
this sort of activity
00:18
I guess that for building and following
00:20
on social media those are great
00:22
techniques but do you have any
00:24
experience with photographers that you
00:27
could share with us I was thinking about
00:29
maybe doing a funnel to have people book
00:31
me is this realistic or should I aim for
00:35
something else maybe getting emails and
00:37
sending them contacts a building
00:39
relationship how do you see it is it a
00:43
click can we apply those techniques to
00:45
to my business or should it be limited
00:48
to digital contents and products thank
00:51
you
00:51
first off don’t be a generalist don’t be
00:54
a photographer that takes pictures of
00:55
everything because then like your person
00:58
takes pictures of everything I
00:59
specialize in something I do then
01:00
photography attack in photography
01:01
wedding photography back-to-school
01:02
picture photography something pick
01:03
something with your that that’s your
01:05
thing and and then thousand number one
01:07
number two go get a whole bunch of
01:09
really cool pictures done but then don’t
01:11
just take the pictures bring a video
01:13
camera and capture the experience of the
01:16
taking the pictures again it’s a feeling
01:17
the people are connecting what’s right
01:19
the reason why they’re going to give you
01:20
three times as much money as look at the
01:21
next photographer because boethius have
01:22
the same camera so why didn’t give you
01:24
more than someone else someone I want no
01:25
your specialist and what is I’m actually
01:27
looking for number two is I want to
01:29
create an experience kegs on about you
01:31
beginning pictures sucks especially you
01:32
have five kids like I do you do hair and
01:35
you had to comb their clothes and
01:36
they’re all angry it’s hot and they’re
01:37
tired like it’s a bad experience I get
01:39
honest like fact I feel bad in my
01:40
two-year-old haven’t got family pictures
01:42
since she’s been born and it was like
01:44
two years participant four years at
01:45
family pictures because there’s this
01:46
really negative emotional experience
01:48
that I’ve had in my wife’s head that was
01:50
kept us from it so if I went to a page
01:52
and they showed the experience of like
01:54
someone coming and picking up my kids
01:55
and in it in a limo or something and
01:58
then coming out giving flowers and then
02:00
like this cool thing and then the
02:01
photographer is like video game like
02:03
playing with the kids and giving toys
02:04
I’m like wow that guy is awesome with
02:06
kids it’s not gonna be me Jami Sui just
02:08
finish out my kids mouth you know quit
02:09
crying which actions a true story on
02:12
we’ve literally under bring a bag of
02:13
Swedish Finnish to like bribe them and
02:14
that only works like two hours and then
02:16
like the sugar highs got it maybe even
02:17
worse than it was it became really bad
02:19
but if I saw that I saw the experience
02:21
of egg wow that’s a cool experience and
02:23
was like yeah we’re three times as much
02:24
but like it’s it’s a really good
02:26
experience like sweet alright I’m in so
02:29
think about that yes like crazy pig
02:30
people are craving experience I was
02:32
watching sharking today and it’s
02:34
interesting Cuban was investing in on in
02:36
a business that was like a it’s like at
02:39
Halloween one we like you know the
02:40
anyway the big experiencial thing and he
02:42
said the future of entertainment is
02:44
experiential he’s like movies and stuff
02:46
are going to be going down experiences
02:47
for me going up that’s and so I heard
02:49
that and it’s not even it’s not just
02:51
true in business it’s true and like
02:52
assume it’s not just true in like in
02:54
entertainment screwing everything like
02:56
why do you guys like why you guys funnel
02:59
hackers why do you come to our events
03:00
why do you use our software okay like I
03:02
think a big reason maybe I’m wrong I
03:04
don’t know but where should I be
03:06
entertaining which I have fun like our
03:07
events you have our events it’s like a
03:08
rock concert it’s not like you go to
03:10
other net marketing events like a bunch
03:13
of boring dudes on computers ever
03:14
sleeping it’s just like and you don’t go
03:16
back you go once that’s it
03:17
right you can Lars come over and over
03:19
and over you’re creating experiences do
03:21
you think about you feel you’re an
03:22
emotional impact in connection with
03:24
those things okay why am i doing an ask
03:26
Russell drop the mic so here on
03:28
Instagram I want you have a get
03:29
emotional connections me on Instagram so
03:31
every sin we tried I got to watch the
03:32
show because Russell connected with me
03:34
at some level right why don’t in
03:35
facebook lies I want to connects people
03:36
on Facebook what I might do my YouTube
03:38
video where I literally carry this
03:39
camera off me everywhere I go he’s my
03:40
wife’s I quit putting that camera in my
03:42
face I’m like it’s not on just kidding
03:44
it is like why do I do that stuff don’t
03:46
do on Facebook have no social connection
03:47
it’s all about experiences right I saw
03:49
like I’m a software company you guys for
03:51
crying out loud
03:51
I’m a software company like that’s the
03:54
most unemotional product in the world
03:56
yet we’re making this emotional
03:58
experience for you just why you come why
03:59
you stick while you stay while you pass
04:01
and share our stuff which is the plug P
04:03
is passage here my stuff so there you go
04:05
anyway so that’s that’s it so I hope
04:08
that helps oh that was it right I answer
04:10
the question alright we answer the
04:12
question I’ve got with Mike this is dumb
04:13
class tonight this is number 10 the last
04:15
mic drop of the night until we pick our
04:18
winner so here we go we’re dropping it
04:20
boom one more marketing secret if so
04:23
then go get your copies of my two
04:24
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04:39
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04:42
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DotComSecrets: The Underground Playbook For Growing Your Company Online…

:arrow_right: Get FREE Book Now!

“A simple process that ANY company can use to geometrically improve their traffic, conversion and sales online.” - Tony Robbins