I replaced myself...by doing THIS

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00

what’s up everybody this is russell

00:01

brunson and welcome to marketing secrets

00:03

podcast

00:09

all right so i want to talk to you guys

00:10

today so and this is something that we

00:12

have been talking about a lot recently

00:13

probably because we’re in the middle of

00:14

it in our company but it’s like getting

00:16

the systemization in right so the first

00:17

time i ever heard about systems was i

00:19

read the book

00:19

e-myth by michael gerber and i i

00:22

remember

00:22

it was probably probably 12 years ago or

00:25

something and at the time i started my

00:26

business and i had like learned how to

00:28

do

00:28

everything right because i couldn’t i

00:29

didn’t have any money outside of

00:30

programming i never learned programs i

00:32

hired this guy named dorel

00:33

in a romanian who still works for me to

00:35

this day and so he did all the

00:36

programming stuff but i had to figure

00:37

out everything else because i didn’t

00:38

have any skills so i had to learn how to

00:39

do right copy i had to learn how to i

00:40

didn’t images either hired images

00:42

but i learned all these different pieces

00:44

like to marketing and traffic and sales

00:45

and like

00:46

and like it sucks when you first get

00:47

started it’s just you you don’t have any

00:49

capital or money so it’s like you have

00:50

to like

00:50

get really talented and i think that’s

00:52

one of the big reasons why if you heard

00:54

the intro of the show i make fun of

00:55

people who take on vc money because

00:56

that’s like they don’t have to learn any

00:57

stuff they just like cheat they get a

00:58

bunch of money they hire people

01:00

and there’s never anyone on the team

01:01

that actually has the skill set to

01:03

to run the show like there’s got to be

01:04

someone who has done everything once

01:07

or else it’s hard to like i don’t know

01:09

that’s just my

01:10

thoughts my feeling so i was doing

01:11

everything from writing copy doing

01:12

customer support

01:13

driving traffic doing sales um project

01:16

management

01:16

everything was just me right someone i

01:18

think it was tell me knutson or someone

01:20

at an event

01:20

mentioned this book called the myth and

01:21

i thought oh it’s like the internet

01:23

market and that e is like internet or

01:25

email i don’t know so so i remember

01:27

we’re going on a trip down to lake

01:28

powell my wife and i

01:29

and so we’re heading out we swing by

01:31

barnes noble i go in the bookstore the

01:33

business section there’s a book called

01:34

the emeth i’m like this is the one that

01:35

i’m talking about so i bought it jump in

01:36

the car ride drive

01:37

you know 12 hours down to lake powell

01:39

utah jump on a house look in the middle

01:40

vote

01:41

pull out my new book to learn about

01:42

internet marketing and i start reading

01:44

it has nothing to do with internet

01:45

marketing

01:46

i was kind of disappointed at first but

01:48

nothing else to read so i kept running

01:49

this thing and it was all about

01:50

systemization talked about you know how

01:51

most entrepreneurs feel like they’re

01:52

juggling this thing and this

01:54

thing and they’re juggling like 10

01:55

different plates right you’re trying to

01:56

keep them all hole up top because you

01:57

know if one of them falls the whole

01:58

thing’s going to collapse you talked

01:59

about basically

02:00

going in there and like each of these

02:01

things you’re spinning it’s like create

02:03

a system around it plug some of that

02:04

system and then and then run with it and

02:06

then doing that through all the

02:07

different things until eventually you’ve

02:08

got things systemized that was kind of

02:09

the gist and i’ve never gone super deep

02:10

with michael gerber’s stuff outside of

02:12

that and um

02:12

and i have a couple friends who disagree

02:14

with a lot of what he says but

02:15

conception is like this is brilliant

02:17

like build systems to replace the things

02:18

that i’m doing and i honestly struggled

02:20

with that for a long time i think most

02:21

entrepreneurs do because

02:22

i think the reason why is because

02:24

because you have been you as the

02:25

entrepreneur who had to figure out all

02:27

this crap ahead of time you had to

02:28

figure out how to do all these things

02:29

like

02:30

you’re taking on like 20 or 30 different

02:32

skill sets initially do you have to

02:33

learn

02:33

and some things you’re really good at

02:34

some things you are horrible at but you

02:36

have to figure out to do it because

02:37

because there’s no one else doing it

02:38

right so to buy books and study and

02:40

practice and read and learn and like it

02:41

was painful but i had to do it because

02:43

there’s no one else that could do it at

02:44

the time right so then we get this point

02:45

where we start trying to systemize

02:46

things we start bringing people in

02:48

and i think the biggest problem most of

02:49

us have is we assume that the people

02:51

that we’re bringing in

02:52

will have all the skills that we’ve

02:54

acquired to get this thing off the

02:56

ground

02:57

and what i’ve been learning through this

02:58

new process systemization by doing with

02:59

james p

03:00

james p frill is it’s less about that

03:02

more like figuring out all the

03:04

pieces and then bringing people that are

03:05

just amazing at that one

03:07

piece how do i say this the right way

03:08

because i don’t want to make it sound

03:09

offensive because it’s not even a little

03:11

bit i feel like

03:12

for me and for most entrepreneurs like

03:14

we probably get to like level

03:15

six or seven skill set and a whole bunch

03:17

of things right it gets this that gets

03:19

this idea

03:20

off the ground right and so that’s kind

03:22

of that’s kind of where we’re at and the

03:23

goal is not to bring in

03:24

someone that’s the same thing it’s like

03:26

it’s like picking each one of those

03:27

skill sets that you’re six at

03:28

you take that apart and you find 10

03:30

level person and plug them into just

03:32

that one thing and so the problem with

03:33

that in in our minds as entrepreneurs

03:35

because i know how we all think is like

03:36

you’re saying just take 10 people to

03:37

replace what i’m already doing

03:38

and it’s like well yes but those 10

03:41

people will be able to do level 10 of

03:43

what you’re doing not level four you

03:44

know five or six whatever you’re doing

03:45

right now

03:46

but it takes more people to do it

03:47

because there’s not anyone who’s gonna

03:48

write copy and new customer support

03:50

right

03:50

even though you had to do that like they

03:51

they’re not gonna do it you gotta find

03:52

like a level 10 support person level 10

03:54

copy person a level 10 funnel person and

03:56

a level 10 designer like all those

03:58

pieces you plug them in

03:59

and be okay with the fact that they’re

04:00

not gonna do all the stuff you did

04:01

they’re just gonna do that one piece

04:03

but they’re gonna do way better than you

04:04

their level 10 skill set is going to

04:06

replace your six now you get ten people

04:08

and also in like now becomes magical i’m

04:09

looking at this happening now in our in

04:10

my business i’ve always been i’ve i’ve

04:12

had an amazing team and i’ve been

04:13

building this team for a long time and

04:14

it’s been it’s been good but

04:15

as we’re specifically trying to replace

04:17

me on things that i currently do which

04:18

i do a lot of things i still do a lot of

04:21

things and it’s like i’m trying to

04:22

do i pull myself all those pieces and

04:24

it’s like it’s been scary

04:25

but i’m trying to find level 10 people

04:27

each spot plug them in

04:28

and now it’s like man they take my like

04:30

what i didn’t make it better and i think

04:32

that most

04:32

entrepreneurs probably level 10 in one

04:33

thing like i think yeah like i would say

04:35

i’m level 10 at one thing so i’m keeping

04:36

that piece because i love it but the

04:38

rest of it again the people and

04:39

anyway i hope that gives you hope

04:40

because i know that um as i assist my

04:42

stuff in the past i’d always get

04:43

frustrated because i think i’ll try to

04:44

give people three or four things like

04:45

hey you’re gonna write copy and do this

04:46

and do this

04:47

and they can do one or two but then the

04:48

other ones make it make them struggle

04:49

and just

04:50

they never were able to be rock stars it

04:52

was by fault i didn’t let them shine

04:54

whereas now

04:54

stepping away from this and just

04:55

realizing look just have them focus on

04:57

that one thing

04:58

anyway i hope that helps that was kind

04:59

of a big aha for me recently just

05:01

watching it’s like i went to go with

05:02

nora and i did a little meeting with my

05:03

team

05:04

i’m looking at like okay that’s the

05:05

person who plays this part of me and

05:06

that person plays that part of me and

05:07

that party i look at all these things

05:08

and i’m like all of them are better

05:09

those things than i am this is so great

05:11

i get to play with my daughter now

05:12

and they’re doing their their their

05:13

piece of brilliance and i can go spend

05:15

time my daughter that’s been the goal

05:16

for me and i’m finally getting there and

05:17

i hope that

05:18

gives you guys some faith and some hope

05:19

especially those who have tried to

05:20

systemize have tried to replace yourself

05:22

and have tried to hire people and have

05:23

been frustrated

05:24

i get it and maybe this little piece

05:26

that i got over the last day or two will

05:27

help you as well so hope that helps get

05:29

back in there build some funnels thanks

05:30

everybody and we’ll talk to you soon bye

05:42

[Music]

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:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.