If I Was Running For President (Or Any Political Office)

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody my name’s Russell
00:01
Brunson welcome to marketing seekers
00:02
podcast today we’re going to talk about
00:04
political marketing what’s driving me
00:06
crazy and what I would do if I was
00:07
running for president or Congress or
00:09
whatever it is so the big question is
00:13
this power onto Brewers like us you did
00:16
cheat and take on venture capital we’re
00:18
spending money from our own pockets how
00:21
do we mark it in a way the lets us get
00:23
our products and our services and the
00:25
things that we believe in out of the
00:26
world and yet still remain profitable
00:29
that is the question in this podcast
00:31
we’ll give you the answers my name is
00:34
Russell Brunson and welcome to marketing
00:36
secrets everyone I hope you guys join
00:43
awesome
00:43
hope you enjoyed last few podcast linked
00:45
to last one people been going nuts for
00:46
we got tons of downloads from which has
00:48
been really fun talking about how we
00:51
basically did three million dollars
00:52
ninety minutes and I walk us through the
00:53
whole process so hope he has enjoyed
00:55
that and it’s been a couple days I’ve
00:57
done a podcast because I’m kind of
00:58
recovering and recouping from the
01:00
craziness that has ensued last week and
01:03
today I was driving in the office and
01:05
it’s political season here and I know
01:07
I’m probably does everywhere I’m not a
01:08
big politic guy I don’t really care
01:10
about voting too much and maybe I’ll
01:12
leave that you know I just don’t care I
01:14
care about entrepreneurship and some
01:16
play that but I know there’s been
01:17
politically cuz I keep seeing all these
01:18
signs and I admit one of the dudes who’s
01:20
running for I don’t know is Congress
01:23
Senate something here in Idaho and andro
01:25
bias sauce slides big ol side it’s got
01:27
his name on it really big and then like
01:29
the logo of the party and that’s not
01:31
another guy is that’s name really big
01:32
and logo with a party and like it drives
01:34
me nuts I just like cringe Rhino how
01:36
much money is being wasted and they keep
01:38
asking me to donate to like so-and-so’s
01:39
campaign and this and that and I’m just
01:41
like like how like the politicians are
01:45
the worst marketers in the history of
01:47
all time so outside of a few people I’m
01:51
sure he has watched the last elections
01:54
and the person who won was actually a
01:56
great marketer notice I’m sure he had
01:58
his name really big all over the signs
02:00
but was better was he had a benefit what
02:03
is the benefit for our people so instead
02:05
of saying Russell Brunson on a big sign
02:07
on side of road I like what do people
02:09
here actually care about and something
02:11
like hey you want to make Idaho great
02:12
again or
02:13
unless my pay less tax there’s some
02:15
benefit to the actual human being not
02:17
just my name nobody cares about my name
02:19
so all you politicians have a big ol
02:20
sign with your name on it and a logo you
02:22
are literally just flushing money down
02:24
the toilet sure there’s like the
02:26
hyperactive x’ who know who you are
02:27
whoever time to see your sign like yeah
02:28
they were gonna vote for you anyway all
02:30
the rest of us people who don’t care
02:31
about politics aren’t going out to vote
02:33
we look at that we see a name and we
02:35
keep driving it doesn’t zero for memory
02:37
I don’t know the benefits are to me on a
02:39
wide little fewer over everyone else
02:40
like it does nothing whatsoever yeah we
02:42
keep doing it we keep I don’t know how
02:43
many times my sign companies make this
02:45
it’s ridiculous and then I got invited
02:47
safe - like I get together party thing
02:50
at somebody’s house where they were
02:52
doing a fundraiser or anyway a big
02:55
get-together everything goes on this
02:56
house and I don’t even know if the
02:58
politicians gonna be there but it’s a
02:59
big party to talk about it and like and
03:00
share it and they invited to be to it I
03:03
just kind of smile like first off I like
03:06
why am I going to saying is the person
03:07
to me the no one told me what’s the
03:09
benefit
03:10
my thoughts are people are gonna go once
03:12
again to something this are people who
03:13
are predisposed to vote that person
03:14
anyway and then get together and be all
03:16
excited about that person and it’s gonna
03:18
be awesome
03:18
right but doesn’t get a single extra
03:20
vote created so if I was ready for
03:22
politics people have asked me I did a
03:24
rant on this about a month ago about if
03:26
I was ever run for Paul for politics the
03:28
first off I will never run mark my word
03:30
second off someday though I do want to
03:32
be a puppet master for some politicians
03:34
so if and when I ever end this part of
03:36
my career I totally gonna find a
03:37
politician just be a puppet master just
03:39
in the marketing just to prove that this
03:41
stuff works so if I was politician first
03:43
off my big old science side of the road
03:44
would have the benefit for the person
03:47
huge huge headline and then my name
03:49
would be underneath it in much smaller
03:51
font but the benefit of why they would
03:53
want to vote for maybe number one number
03:55
two I want to be trying to throw rallies
03:57
for people already in vote for me don’t
03:58
know why it doesn’t in create doesn’t
04:00
create new votes so I would be doing
04:01
instead I’d be going to my local area my
04:03
geographic area that can vote for me I’d
04:05
be going to Facebook I’ve been doing
04:06
Facebook lives every single day for the
04:09
entire like year and a half leading up
04:10
to my campaign what would I talk about
04:12
on those things I don’t know I found out
04:14
what people actually care about not
04:16
people in necessarily to vote that Ardi
04:17
are voting for me by be finding topics
04:19
I’m gonna do one Facebook live per day
04:21
per topic and I would target my world I
04:24
would want to so every single person
04:25
who could possibly vote for me when they
04:27
open a Facebook or Instagram all they
04:29
see every single day is my face talking
04:31
about the new topic okay I haven’t seen
04:32
a single Facebook live from a single
04:34
politician ever which just blows my mind
04:37
guess how we’re all making all this
04:38
money online guys Facebook lies okay I
04:40
don’t see a single swipe up bad for any
04:42
of my politicians guests are making
04:43
money online guys
04:43
swipe up ads like why in the world
04:46
aren’t these people using things they’re
04:48
doing all these old-school methods
04:50
they’re doing horrible branding horrible
04:52
messaging not doing any kind of future
04:53
based cause they’re not they’re doing
04:57
rallies to get their existing warm
05:00
audience excited about them although it
05:01
creates no new votes I’d be hoaxes
05:03
playing how do I create new votes what’s
05:04
my future based cause what’s all this
05:05
all the crap we talk about extra secrets
05:07
I’m gonna really get a new cover for
05:09
this and call it a political secrets and
05:12
then we’ll just wrap it and then we’ll
05:14
sell to the politicians teach them how
05:16
to actually sell themselves and Mark it
05:17
I would totally be doing a perfect
05:19
webinar I would literally do all these
05:21
Facebook guys pushing people to hey I’m
05:23
gonna be doing this I’m gonna call a
05:25
webinar that I’d call this something a
05:27
town hall meeting where I’m gonna reveal
05:29
to you the three biggest things we’re
05:30
gonna do to destroy not destroy to fix
05:34
our economy locally and to bubble and
05:36
whatever it is and I would like figure
05:38
out their false beliefs my core audience
05:39
I would do a perfect webinar and I would
05:41
try to at the end the perfect webinar I
05:43
would totally sell them something so got
05:45
a packet because soon someone’s paid
05:46
with their wallet now they’re mostly
05:48
invested they’re more likely to spend
05:49
time with you and give you more money
05:50
and vote for you and tell other people
05:52
to vote for you because they’ve given
05:53
you money and wouldn’t go ask people for
05:55
campaign donations like hey can you
05:56
donate so-and-so’s campaign because this
05:58
is a platform he’s on because nobody
05:59
cares about the platform that they’re on
06:00
what do people want they want something
06:02
they want an ROI they want to get
06:04
something in return
06:05
so I would figure out cool stuff like
06:08
what I make I’d make like a a box of
06:11
stuff like this and I put cool things in
06:13
there that people actually want locally
06:14
and have like coupons from the local
06:16
area where may support me as a cause and
06:19
like you get like $5,000 of coupons if
06:21
you donate fifty bucks or something or I
06:23
find I don’t know I was just do good
06:25
marketing we just need to get one
06:27
politician understand good Dr
06:29
direct-response marketing and we could
06:30
change the world change in on that oh my
06:33
gosh you guys here right here
06:34
I’m marking Secrets K the puppet master
06:38
sir and the puppet and the public the
06:40
politician the politician is yeah aka
06:42
the politician okay so you’re gonna do
06:45
it can you do it can you do tonight or
06:46
do you have to be like an item Susan I
06:48
think I’m pretty sure I’m close to being
06:49
an American citizen I’m an American
06:51
let’s just do it even though one where
06:52
might I do it for anyway we’re gonna do
06:56
it and document it that would be amazing
06:57
that actually really cool yeah all right
07:00
so there you go you guys if you’re in
07:02
for Paula political office take the
07:03
extra sneakers book rip the cover off
07:05
handwrite in political secrets or
07:07
politician secrets or something and then
07:09
when your campaign anyway I hope this
07:11
helps because I don’t care for selling
07:13
politics if you’re selling books if
07:14
you’re selling courses or selling
07:15
software you’re selling ebooks you’re
07:17
selling food at the grocery store all
07:19
these principles are the same I have one
07:22
view one more person like Oh X purse
07:24
secrets well Bible is that that doesn’t
07:26
work for my business or oh I I’m not
07:28
selling information products this has
07:29
nothing to do with selling information
07:30
products if you think that that’s what
07:32
it means that means you missed the
07:33
entire point read the book again it has
07:36
to do with selling everything and
07:38
anything it’s human emotion psychology I
07:40
would have called this book like
07:42
Russell’s copywriting secrets book but
07:43
that would been boring and nobody bought
07:44
it okay this is teaching you as the
07:47
presenter as the attractive character in
07:49
your audience whatever business you are
07:50
selling I promise you ten extra cells in
07:52
Utah attached attractive character to it
07:54
what is the guide look how that
07:55
attractive character communicates with
07:56
your audience with you with other people
07:58
this book is the book so there’s this
08:00
pitch for my book I probably bought it
08:02
and you probably read it and if you
08:03
haven’t so if you have read it go ready
08:05
to get if you haven’t read it now is the
08:06
time it’s gonna help you so whatever it
08:07
is you’re selling way more efficiently
08:09
and way better
08:10
it is the key so once again if you’re
08:14
selling politics anything else that’s a
08:16
process in the past alright so here
08:17
first what are you gonna run for man we
08:22
go for president yeah well you put it
08:26
like what what party for I wonder what
08:27
you’re actually standing for before I
08:28
like put you in there
08:32
because we go I know we got we got oh
08:37
we’ve got a conservative and a liberal
08:39
both in this office James where do you
08:40
fall in the middle oh okay well Mellie
08:44
your only campaign here you got a anyway
08:46
I’m into the podcast now you guys look
08:49
look for look for James coming soon to a
08:52
ballad near you vote for him
08:54
mr. Jane fee Farrell and so shi’ites
08:56
will be running and the puppet master
08:59
will be doing the marketing behind the
08:59
scenes can go out funny appreciate guys
09:01
thanks so much for everything
09:02
in fact yes to buy want more marketing
09:05
secrets if so then go get your copies of
09:07
my two best-selling books book number
09:09
one is called experts secrets and you
09:11
get a free copy and expert seekers calm
09:13
then book number two is called dot-com
09:15
secrets and you get your free copy at
09:17
dot-com secrets calm inside these two
09:20
books you’ll find my top thirty five
09:21
secrets and we’ve use to become the
09:23
fastest-growing non vc-backed SAS
09:26
startup company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

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