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YouTube Transcript: English (auto-generated)

00:00

i was so excited that my little potato

00:01

gun business i was making like 100

00:03

a day i’m the richest kid on campus

00:04

right now this is amazing right

00:06

and then something really bad happened

00:08

google slapped me

00:16

[Music]

00:23

five years ago the same time dave and i

00:24

started hanging out talking again we

00:26

would decide to do this workshop

00:27

and at the time uh he got me onto this

00:30

course

00:30

by two guys michael hague and chris

00:32

vogler they go in and in this course

00:34

they’re talking about like if you look

00:35

at every hollywood movie from the

00:37

beginning of time till now

00:38

almost every successful movie follows

00:40

the exact same pattern and so

00:42

dave and i asked if we could get michael

00:43

had to come speak and he came and he

00:44

spoke for like six hours our event all

00:46

about story but i had no idea like how

00:48

how to get it to work for like what i do

00:50

because it was really so big and complex

00:51

okay now one thing michael said he said

00:53

that

00:53

all stories are simple at their core

00:55

there are three core things every story

00:57

there’s a character

00:58

that character has some desire that

01:00

something that they want

01:01

and then on the path on the journey of

01:03

them to get that thing they run into

01:05

some kind of conflict

01:07

now what i want to do i want to show you

01:08

guys how do we take that

01:10

because after michael hayek taught us

01:11

that i was like oh this is so cool how

01:13

do i do that with what i’m doing like

01:15

like that’s there’s so many layers and

01:16

complexity i’m like how do i simplify

01:18

that

01:18

and so for years like literally over

01:20

four years i was trying to figure some

01:21

things out

01:23

and uh and i wanted you guys to come up

01:25

with and uh we call this inside the

01:27

inner circle

01:28

call this the epiphany bridge script so

01:30

this is the script so it starts over

01:31

here

01:32

with the back story this is the first

01:33

part of where you tell good stories

01:35

right

01:35

now the goal the backstory is to get

01:37

rapport with your audience so they

01:38

actually care if you achieve the thing

01:40

at the end

01:41

now there’s two things we have to share

01:42

with our audience number one are

01:44

external desires

01:46

these are the ones that most of you guys

01:47

are comfortable with like i want to lose

01:48

weight oh i want to make money oh i want

01:50

to do whatever right and these are the

01:51

ones that most people feel comfortable

01:52

sharing because it’s like the surface

01:54

level whatever right it’s the heat it’s

01:55

the journey of transformation or

01:57

of achieving like oh yeah i want that i

01:58

want to achieve that but then you have

02:00

to stop

02:00

and the second you have to share are

02:02

your internal desires

02:04

you know internal desires are the things

02:05

that most of us don’t typically ever

02:07

share we think them

02:09

we feel them but we don’t ever talk

02:10

about it and so as soon as you start

02:12

sharing your internal desires

02:13

this is when people will relate to you

02:15

because like man i can’t believe you

02:17

said that like

02:17

that’s how i feel i don’t ever talk

02:19

about that with anybody and so to get to

02:21

the internal desire a lot of times

02:22

you’ll say here’s the external

02:23

desire i want to make a lot of money and

02:24

to get the intro i usually ask why about

02:26

seven or eight times

02:26

well why i’ve never had money before it

02:28

can be kind of cool okay well why do you

02:30

want that

02:30

well i just got married and be cool

02:33

they’ll support my wife

02:34

i wanna have kids someday okay cool why

02:35

do you wanna do that my parents growing

02:37

up were good supporters and

02:39

i wanna be like them why is that why and

02:41

keeping deeper and deeper and deeper and

02:42

eventually

02:43

you’ll get to the real internal desires

02:45

which typically are related to

02:46

you wanna feel loved you wanna feel

02:48

acceptance you want to you want to

02:50

change

02:50

the world you want whatever those things

02:52

are that are internal to you all right

02:53

how do you guys want to hear me do an

02:54

epiphany bridge story

02:55

following that script

02:59

so it starts with a back story

03:02

so i’m gonna embarrass my wife she’s

03:03

here so i hope she’s not gonna kill me

03:05

after we first got married

03:06

uh we had a little bit of credit card

03:08

debt we wrapped up we couldn’t

03:09

um move forward because we were stuck

03:11

and so we sat down

03:12

and we’re like we’re gonna be successful

03:14

and like we want to have a home someday

03:16

and and all the things we want to have

03:18

kids some days like we had to figure out

03:19

how to get out of debt

03:20

and so this is a picture we took in the

03:22

very first duplex we were renting

03:24

um and it’s a picture of her and me

03:26

cutting up our credit cards

03:29

and and so we were sitting there and it

03:32

was just like it was really like

03:33

we were joking making fun about the

03:34

whole crime thing but it was an

03:35

emotional thing like oh like

03:37

i know we want things like we want to

03:39

like have a family and kids and all

03:40

these amazing things but we can’t

03:41

because

03:42

all these things are working aren’t

03:43

aren’t working so we have to stop like

03:45

what we’re doing to create our credit

03:46

cards and figure out a different way

03:48

right and so my desire was like i have

03:49

desires to help her i want to make i

03:50

want to make money that was my

03:52

my first goal but if you want to be

03:54

completely honest it wasn’t just i

03:55

wanted to make money

03:56

i knew that after we first got married i

03:58

was going to wrestling practice and

03:59

having fun i was going to school and

04:00

having fun i come home at night and at

04:02

night she would go into

04:03

tables at night to have the money so we

04:05

could pay our rent and so we could eat

04:06

and honestly as like a new husband to

04:09

know that your wife’s working two jobs

04:10

while you’re having fun like living your

04:12

dreams i felt guilty and i felt bad i

04:13

was like oh like

04:16

i want to i want to be part i want to

04:17

help in this relationship i couldn’t get

04:19

a job because i wanted to

04:19

i needed i wanted to rest like that was

04:21

my thing i couldn’t quit wrestling so i

04:22

had to figure out some other way to make

04:24

money

04:24

one spring break one of my buddies this

04:25

is nate plone we sat at home and we’re

04:27

like well what should we do all day is i

04:28

don’t know i want to make potato gun i’m

04:29

like

04:29

i don’t know what that means but i’m in

04:30

let’s do it so we spent the whole week

04:32

like making potato guns had so much fun

04:34

shooting potatoes that weekend after

04:35

that i’ve been learning about internet

04:36

marketing at the time

04:37

and uh and i talked to nate i was like

04:40

hey i think

04:41

i want to try to sell something online

04:42

and i want to i want to

04:44

sell potato gun plans and i did some

04:46

research and i looked at the time there

04:47

were 18

04:48

or 18 000 searches a month for the

04:50

keyword potato gun plans and nobody was

04:51

selling that so i’m like cool

04:52

i can sell potato gum plans i’m going to

04:54

be the title clan guy so i talked to

04:56

nate i convinced him to go and

04:57

film a dvd with me so we went out and we

04:58

filmed the dvd so we built this thing it

05:00

was awesome we were having some fun with

05:01

it

05:02

and we started selling it and then we

05:04

hit this wall

05:06

okay something really really bad

05:07

happened google slapped me whoopsh

05:10

i’m selling it on google i was uh i

05:12

think the time we’re spending about 10

05:13

to 15

05:14

a day we’re making one or two sales a

05:15

day for making 30 to 50 bucks a day it

05:16

was like the greatest thing in the world

05:18

and also in google slapped me it was

05:19

like it was done i couldn’t

05:21

i couldn’t make any money anymore and

05:23

then i had this epiphany in fact it

05:24

wasn’t epiphany one of my friends called

05:26

me he was like russell

05:26

in the time he had a similar web

05:28

business to money a bunch of these

05:29

little websites and he was selling him

05:30

he said look all my website stopped

05:31

working because google changed the

05:32

algorithm and prices went up he’s like i

05:34

started doing this thing i started

05:35

adding

05:36

upsells to my pages he said that i found

05:38

about twenty thirty percent of

05:40

people bought the first product started

05:41

buying the upsell and completely changed

05:42

my business back on google were making

05:44

money again i was like are you serious

05:45

so i went back to my old potato gun dvd

05:47

i found a guy in northern idaho who

05:48

actually made potato guns

05:50

and did a deal with him he dropped

05:51

shipped potato guns to people who bought

05:52

my plans

05:53

set up an upsell had my very first

05:54

upsell in place and we started making

05:56

money

05:56

and i was like i’m back like we’re back

05:58

in business and i was so excited

06:00

that my little potato got in business

06:01

now i was spending 20 or 30 dollars a

06:03

day and i was making like 100

06:04

a day and i was like i’m the richest kid

06:06

on campus right now this is amazing

06:08

right

06:08

it was so cool and so because of that i

06:10

devised this plan i was like okay

06:12

i didn’t potentially go to markets like

06:13

where else can we do it and so my

06:14

slightly evil plan was to do this a

06:16

million times

06:16

so we did it in the weight loss mark we

06:18

tried it network marketing tried it all

06:19

sorts of places it was amazing we’re

06:20

launching funnel after funnel after

06:22

funnel after funnel we launched 12 new

06:23

companies one year

06:24

but it was horrible and so that’s when i

06:26

hit this conflict i realized look for me

06:28

to keep launching these little funnels

06:29

like i have to have a designer a

06:30

programmer a copywriter for me to get

06:32

one little funnel live i’d have an

06:34

entire staff of people

06:35

it was costing me anywhere from you know

06:37

twenty to fifty thousand dollars a month

06:39

as it kept growing and it got harder and

06:40

harder and harder

06:41

we couldn’t do it anymore lucky that

06:43

time i had this friend named todd

06:44

dickerson and he flew to boise and we

06:45

were hanging out one day in front

06:46

whiteboard and he said

06:48

what if we create something so i could

06:50

quit making you a new funnel every

06:51

single week

06:53

i was like it’s really that bad he’s

06:54

like yeah we do the same funnel every

06:56

week i don’t want to do it anymore

06:57

what if we made this thing and we could

06:59

uh make a website builder we could just

07:00

like

07:01

have the templates and put things in

07:02

place i was like that sounds awesome so

07:04

we started building this thing

07:05

that became click funnels we had this

07:06

guy named dylan he came out he had this

07:08

editor he had this thing we started

07:09

putting those things together

07:10

and soon we had this amazing program

07:11

where i could actually build funnels by

07:13

myself

07:14

i didn’t need a tech team of 50 or 100

07:15

people and the coolest thing in the

07:16

world happened

07:17

i was able to achieve my dreams i was

07:18

able to make a business make money um my

07:20

wife was able to not have to work

07:22

with a bunch of kids but the cool thing

07:23

for me to picture my kids

07:26

i kind of hang out with my kids now my

07:28

kids are building funnels with us how

07:29

cool

07:30

is that i guess the most amazing

07:32

experience in the world has completely

07:33

transformed my life and that is the

07:36

epiphany bridge script

07:54

you

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