If you're BORING, You're BROKE!

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.

YouTube Transcript: English (auto-generated)

00:00
hey everyone my name is Russell Brunson
00:01
I got a really cool message for you
00:02
today about a concept I call the
00:04
prolific index so what is the prolific
00:06
index and why does that everything to do
00:08
with how much money you’re either making
00:09
or not making as an expert before I get
00:12
to that first I want to ask you if
00:14
there’s anyone else you know who could
00:15
benefit from this message please share
00:16
this video down below or comment tagging
00:19
the comments down below and make sure
00:20
this is getting out as many people as
00:21
possible and if you like this video the
00:23
other thing I’d ask you is please share
00:25
because when you do share this then I
00:26
know that you like this and I’ll keep
00:27
praying cool videos like this that
00:29
sounds fair all right cool so with that
00:30
said the prolific index now on this is
00:34
something a lot of you here we’re
00:35
prolific and I think that means you have
00:36
to create a whole bunch of content and
00:38
while that is one definition we’re
00:39
prolific that’s a little different what
00:40
I’m talking about today what I’m talking
00:41
about right here so prolific index is
00:43
about on your ability to be unique
00:46
enough that your market and that people
00:47
actually listen to you and actually give
00:49
you money okay now a lot of times I work
00:51
with experts and they come in and their
00:52
message is right here in the mainstream
00:54
now what does the mainstream this is
00:55
like the stuff you get in schools or
00:57
universities stuff that you don’t have
00:58
to really pay for and nobody really
01:00
cares they’re not going to read that
01:01
inspire to give you money because of
01:02
that and then the other side I see
01:04
people come out and they start selling
01:05
stuff and start speaking messages
01:06
they’re out here in the crazy zone the
01:08
crazy zone is kind of fun and it’s
01:09
interesting but guess what nobody’s
01:11
gonna give you money if your message is
01:13
in the crazy zone there’s a sweet spot
01:14
in between the mainstream the crazy zone
01:15
where I call the prolific zone where
01:18
your message is unique enough people
01:19
listen and it interesting enough they
01:22
actually care and they’re going to give
01:23
you money okay and so an example of this
01:25
and we can do this with any market any
01:26
industry you want but one my favorites
01:28
is the weight loss industry because
01:29
there’s so many people selling stuff
01:30
right and if you look in the middle in
01:32
the mainstream right here this is the
01:33
like what I would if you were to go to a
01:37
school like my kids right now they’re
01:38
learning about the four food groups and
01:40
the food pyramid all these things the
01:41
government’s handed down right now I’ve
01:43
got my own opinions on that then I’ll
01:45
leave aside for today but most that
01:47
stuff is not exciting if I came to you
01:48
today and I was like I got a weight loss
01:50
program it’s called the food pyramid
01:51
you’re going to lose a ton of weight
01:52
you’re not going to give me money for
01:54
that why because the mainstream is
01:55
boring we get that for free everywhere
01:57
right now the next side of the skin is
01:59
the crazy zone so an example of that in
02:01
the weight loss space one of my favorite
02:03
documentaries is a movie called eat the
02:04
Sun and I love it’s about Sun gazing but
02:06
in that documentary it keeps people
02:07
health if you look at the Sun you don’t
02:10
have to actually eat food
02:11
and talks about this tribe of people who
02:13
litter them even years because look at
02:15
the something at all the nutrients they
02:16
want it’s kind of interesting
02:17
documentary but what if I was come to
02:19
you and say look I’ve got a weight-loss
02:20
program it’s called eat the Sun this how
02:21
it works you go outside you just look at
02:24
the sky and if you do that you don’t
02:26
have to ever eat again right most of you
02:28
guys would be like Russell that’s crazy
02:29
I love to eat so therefore I will give
02:31
you no money I’ll listen to you for a
02:32
second but then you’re I’m going to just
02:33
miss you because you’re in the crazy
02:35
zone right and so this is where most
02:37
people have messages from the mainstream
02:38
or the crazy zone the ones are making
02:40
money - right in the middle in the zone
02:42
I call the prolific zone ok good example
02:44
this one of my friends Dave Asprey he
02:46
was one start the phenomenon bulletproof
02:48
coffee you probably heard of it before
02:50
now if you listen his whole story right
02:51
he was uh he was a camera back story I’m
02:55
sure I’ll mess it up but he was a hiking
02:57
Himalayan mountains and he was hungry
02:59
and he met these people and gave him
03:00
some some yak butter tea and he drank
03:01
the tea he felt full and his brain felt
03:04
like on fire like he felt really really
03:05
like focused he’s like why did me
03:08
drinking yak butter tea make me feel
03:10
good he started studying your eyes
03:11
they hate fats are actually good for you
03:13
if you put fasten your coffee and you
03:14
drink that it make you stir not hungry
03:16
make you lose weight whole bunch of
03:17
really good things right so he came out
03:18
this message and when you hear that
03:20
initially like I was to tell you I guess
03:21
you put butter in your coffee you’re
03:22
gonna lose a bunch of weight you may be
03:24
thinking that’s a little crazy but you
03:25
know what’s a good might try that’s kind
03:27
of crazy but I’ll try it and if you try
03:28
and you write wow that actually did work
03:30
I do feel better and then all of a
03:32
sudden you fall right here in the
03:33
prolific zone and that’s why David you
03:35
look at him he’s built an amazing
03:36
company a brand a culture products he’s
03:39
opening up
03:39
Beauford coffee shops all around the
03:41
world because his message Falls right
03:42
here in the prolific zone so for you
03:44
you’ve got to figure out you actually
03:45
wanna make money with your message
03:46
you’ve got to make sure you’re not in
03:47
the mainstream make sure not the crazy
03:49
don’t figure out what is your message
03:50
that falls right in the prolific zone
03:52
because this is where people listen this
03:54
is where they care and this will
03:55
actually pay you money okay the prolific
03:57
index is one of the many concepts I
03:58
teach inside of my brand new book called
04:00
experts secret and I actually want to
04:02
give you a free copy of expert seekers
04:03
right now in fact they’ll be linked
04:05
either above the video or down below you
04:07
can get it and in this book you figure
04:10
out not only the prolific index peer
04:12
under said how to package your message
04:13
how to from then build a tribe of people
04:15
who listen to you and from there how to
04:17
change the world you can get your free
04:18
copy again clicking link above or down
04:20
below and I cannot wait for you to read
04:22
your copy of expert secrets this
04:24
we’ll help you get your message out to
04:25
the world
04:36
you

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.