Ilan and Guy Ferdman, How To ‘Gamify” Your Content Into Sales

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to funnel hacker radio I’m your
00:20
host Dave Woodward everybody here you
00:22
guys are in for a crazy ride today I’m
00:24
so excited today we have the opportunity
00:26
to have any Lana guy Birdman
00:27
guys welcome to the show anybody you
00:30
shave it so try to find out exactly what
00:33
these guys do is amazing because they do
00:35
absolutely everything and they do it all
00:37
extremely well
00:38
which is why they actually have a
00:39
podcast called have it all and so on
00:42
hundred you guys check it out as far as
00:43
we have it all podcast it was funny my
00:45
wife and I work she is actually creating
00:47
they have it all mom’s podcast so we’ll
00:49
have that conversation later but again
00:51
what I said let the little background
00:52
here these are guys who basically
00:53
started off one to be coaches in the
00:55
personal development high performance
00:57
coaching side and realized to do that
00:59
they had to get really super good at
01:00
marketing which they’ve done and now
01:03
they’ve realized what they really
01:04
they’re passionate is really helping
01:06
people achieve high performance and a
01:08
lot of personal development of creating
01:10
apps they guys just realized this is
01:12
going to be a fun show hold on and let’s
01:14
get going
01:15
all right let’s do this thing all right
01:18
guys so real quick Kelly as people first
01:22
of all I want to talk about the podcast
01:23
because I think it’s actually was just
01:27
having this conversation with Russell
01:28
the other day we work these create a new
01:30
podcast on a religious topic he’s also
01:32
has a new podcast or basically just
01:35
changed marketing your car to marketing
01:37
secrets I was talking with we got a
01:39
listen to Gary bein what I think he was
01:41
talking about with the importance of
01:42
podcasts you guys been doing this a long
01:44
time on the podcasting I think it’s
01:45
really cool what you’re doing so if you
01:48
don’t mind guys give some people a
01:49
little idea as far as what you’re doing
01:50
with zoom how you’re using the podcast
01:53
the video the audio splicing it cutting
01:54
up and how you’re driving to a traffic
01:56
for cool yeah so I’m just real quick we
02:00
had a podcast before the habit all
02:02
caught podcast called the
02:03
performance-enhancing podcast and the
02:07
whole concept behind that was we were
02:09
really known in kind of pigeon-holed I
02:12
guess as
02:13
Facebook marketing guys so like everyone
02:15
that would come to us help me with my
02:17
facebook marketing helping the Facebook
02:19
marketing meanwhile my brother and I
02:20
love personal development reading all
02:22
these books having all these experiences
02:24
and I just felt like we can never talk
02:26
about it so I said to my brother I was
02:29
like what if we just create a podcast
02:31
and that way we can talk about all these
02:32
other cool things that we love and do
02:34
and so we did that and so we learned a
02:37
lot over the last I think Wow probably
02:39
like three and a half years now since we
02:41
started the podcast game so we’ve
02:44
learned a lot of things that don’t work
02:45
with the new podcast we’re implementing
02:48
a lot of the things that we learn that
02:49
do work and one of those things is like
02:52
you said we use zoom we actually record
02:54
audio and video of all of our guests and
02:58
even now zoom gives you an option where
03:00
you can Facebook live the interview so
03:04
that way we also get engagement as we’re
03:07
live with the interview people going to
03:08
ask questions like that which is really
03:10
cool and then we splice that episode so
03:14
there’s a full episode on YouTube that
03:16
we launched and then we spliced up
03:18
certain sections of generally the person
03:21
that we’re interviewing or if it’s just
03:22
my brother and I of us with captions and
03:25
that way you can share things on
03:26
Facebook on Instagram YouTube things
03:30
like that and promote them as well which
03:32
is really helped our podcast grow that’s
03:35
fantastic so just kind of clarify it’s a
03:37
zoom video the video is done on Facebook
03:39
live the zoom video that is put onto
03:42
YouTube and then the audio is taken off
03:45
and the audio is then put onto iTunes
03:47
all right also cut and splice some of
03:50
that and then put those as Facebook asks
03:53
out what you’re going direct and and one
03:56
other thing which we actually haven’t
03:57
done with this one will but you used to
03:59
hire a writer to turn to create like
04:03
little articles about the podcast as
04:05
well which we haven’t really done with
04:07
the new one but yeah for us it’s like if
04:09
we’re going to spend an hour of our day
04:11
creating some piece of content then to
04:15
distribute it to as many media channels
04:17
and as many different forms make the
04:19
most amount of sense I love it okay for
04:22
all these guys who are listening right
04:23
now I you’ve heard me rant and rave
04:25
about this and
04:27
this is one of the things I cannot
04:28
express it enough and that is you have
04:30
to be producing content no matter what
04:32
industry you’re in you have to find a
04:34
way of producing content I don’t care if
04:36
it’s through videos through audio and
04:37
podcasts whatever it might be it’s one
04:40
of the things here at clickfunnels
04:42
headquarters we as you’ve seen we’re
04:44
doing a ton of we’ve gotten a frontal
04:46
hacker TV we’ve got on that YouTube
04:49
channel we actually have four different
04:50
channels there and playlists and I
04:53
highly recommend everyone as you guys
04:54
are listen to this pay attention to what
04:56
you on and guy are doing especially from
04:58
using zoom I think guys actually what
05:01
dangerously fun hacker radio go to next
05:03
and that is zoom on our Facebook live
05:05
channel at getting additional attraction
05:08
so guys if you don’t mind um Alanna guys
05:11
tell me kind of as far as one of things
05:14
you mentioned earlier is that you’re
05:15
actually getting a ton of podcast
05:17
traffic how do you actually because one
05:20
of the things people always ask me and
05:21
that is well Dave you got this podcast
05:22
but how do people ask what do you do
05:24
with the traffic and how do you get that
05:25
traffic to convert so what do you guys
05:27
doing to convert traffic
05:29
biryeo means they get checked you wanted
05:32
okay so um I will tell you how we did it
05:35
before and why it didn’t work and I
05:37
think while we’re doing this one so much
05:39
better so a lot of the times like our
05:45
podcast previously was very broad we
05:47
just covered a lot of different topics
05:49
and we brought on a lot of guests and
05:51
things like that and it’s great I mean
05:54
people got a ton of value from it this
05:57
one is the intention of our current
06:00
podcast is to give people an idea and a
06:05
feeling of what it’s like to work with
06:08
dionyza coaches so our podcast is
06:12
derived from different coaching calls
06:15
the conversations that we share things
06:16
that we would share with our clients and
06:18
so what’s been working really great with
06:21
this one is at the end of every episode
06:22
we just tell people listen you can email
06:25
us you can reach out to us etc and
06:27
people do and you know like we will get
06:30
multiple times a day people reaching out
06:32
hail of your podcast heard this one how
06:35
to follow a question or this mess and it
06:38
just leads to a conversation
06:40
which ends up leading to them joining
06:42
one of our coaching programs or hiring
06:44
us for XYZ we had a woman out of DC hire
06:49
us or want to hire us to come speak in
06:52
front of lobbyists like state lobbyists
06:55
in government just from listening to our
06:57
podcast I was like you do know that we
07:00
kind of are up to disrupting government
07:03
she’s like yeah that’s why I was like
07:06
okay cool
07:07
just around the page we’ve also gotten
07:10
published in a pretty pretty big
07:13
publication in Australia because of
07:15
their like an actual the kind of get you
07:16
magazine that’s also a physical product
07:18
it’s been it’s been awesome I think you
07:21
know you get you in today’s world you
07:24
mentioned it to content is king right
07:26
and ultimately I think for most people
07:29
the fear is like putting themselves out
07:31
there authentically sharing who they are
07:33
I mean Elon and I are extremely raw in
07:36
our podcast like if we’re going through
07:39
health problems relational problems you
07:41
know whatever it might be we just openly
07:44
share about the things that most people
07:45
kind of just either share within their
07:46
close personal friends or within their
07:49
family members and then we talk about
07:51
how we’re perceiving those issues as
07:55
opportunities to grow from and empower
07:57
ourselves and this is really what we
07:59
train on so I really think it’s one of
08:01
the best mediums especially if you’re in
08:04
a business like we’re in which is is all
08:06
about the personal relationship because
08:08
no one’s paying you ten thousand dollars
08:10
a month for coaching if they don’t feel
08:13
like you have authority in an area of
08:15
life that they want to grow into so you
08:19
know just just sharing that stuff but
08:21
for Ilan and I the context really is we
08:22
see what you mentioned garyvee you know
08:25
we see with a lot of entrepreneurs even
08:27
high end entrepreneurs like Gary Vee who
08:28
are just crushing it and have an amazing
08:30
following who then might have you know
08:33
like not a great relationship with his
08:34
wife or their kids or their health is in
08:37
disarray and for us it’s like we really
08:41
don’t separate our business from our
08:42
personal life from our health from our
08:44
interpersonal relationships and all that
08:47
kind of stuff and we really just want
08:49
balance everywhere and for us that’s
08:50
just what a quality life is and I love
08:53
that I think especially
08:54
guys you’re making mention there it kind
08:56
of goes back to these you know the old
08:57
ideas for us people can do business with
08:59
people who they know like and trust and
09:01
I can be there’s probably no better way
09:03
of doing that than seeing them in that
09:05
raw pure state but you’re actually in
09:07
and especially I know and you made bitch
09:09
as far as you guys actually are are
09:11
having coaches on the call or you
09:13
actually doing your coaching calls or a
09:14
sample of that and it’s no better way
09:17
for a person to actually get a flavor of
09:18
what you’re doing then actually see you
09:19
guys in action so I think that’s awesome
09:21
yeah that was the concept because it’s a
09:24
lot of times you know someone even if
09:26
they’re thinking about looking for a
09:28
coach there’s always this hesitation of
09:32
well is this the right coach is this the
09:34
right person for me and I feel like even
09:37
if you went to our website you’re going
09:39
to have a really good sense of who we
09:41
are and what we stand for what our
09:43
mission what our vision is and then you
09:45
add on to that speaking engagements that
09:48
we put together coaching calls that we
09:50
put on you just get a really good sense
09:52
and for us we’re only looking to work
09:54
with people or an absolute yes to
09:57
working with us if you’re like teetering
09:59
it’s this that the money at the time I’m
10:02
like look we’re not the right people
10:04
because I know that if you absolutely
10:06
want to work with us you’ll move
10:07
mountains to make it happen and those
10:09
are the kind of people were looking to
10:10
work with that’s awesome so I know this
10:13
drives to your page which is Satori
10:15
prime is that right that where yeah
10:17
check out people - so at Satori prime
10:20
then what’s the funnel that people are
10:22
going to go through so right now we’re
10:26
like a week out from actually launching
10:27
this this brand new funnel so probably
10:30
by the time this will be released that
10:31
will be live we wanted to do something
10:34
different and unique we were we know
10:37
there’s a lot of studies being done
10:39
about gamifying things and so we built
10:44
an app that creates missions of sorts
10:48
that people go through because a lot of
10:50
times people will start a process and I
10:52
don’t finish it so this app actually
10:55
allows us to break things up into little
10:58
missions and then at each mission you
11:00
take a goal you take an action there’s
11:03
also a community aspect where you can
11:05
share the actions you’re going to take
11:07
follow I’ll have this
11:08
whole community feels so for people who
11:11
are always looking to be in like-minded
11:13
growth minded I should say communities
11:16
you’re automatically plugging into that
11:18
and then through that guy and I can just
11:21
share content exclusive just to that app
11:25
so the idea is get people give them that
11:28
app where they get a ton of value for
11:30
free from the app there’s a lot of
11:33
different ways that we can communicate
11:34
with them and one of the ways that we’re
11:36
going to do is we’re going to actually
11:37
post live webinars and invite people to
11:40
take a look at our cooking programs and
11:43
what that would look like for them and
11:45
then from there we have a whole bunch of
11:47
different options that they can go into
11:48
group coaching one-on-one coaching a
11:51
hybrid of group coaching and one-on-one
11:53
coaching so we’re trying to make it as
11:56
accessible as humanly possible while
12:00
still still keeping it exclusively yes I
12:03
think it’s fantastic I actually going
12:06
through your I’ve got story Prime up
12:08
here on my computer’s in the talk and
12:09
Eric’s your site’s great that because
12:12
right people get to know you guys really
12:14
fast and they’ve got multiple
12:17
opportunities as far as opting in so
12:19
when they opt in kind of tell me what
12:21
what’s the first thing they’re going to
12:22
get yeah we’re we’re really soft on our
12:26
approach when we sold so we’ve sold a
12:29
lot of like Facebook training programs
12:30
and we should do a lot of like the
12:32
launch model so you know people are
12:34
opting in for a very specific reason
12:36
again because the nature of our business
12:39
you know clients whether low end high
12:41
end mid tier or whatever kind of clients
12:44
everything is just based on
12:46
interpersonal relationship so the more
12:48
FaceTime we can get with people the more
12:50
they can get on training with us and
12:52
just kind of get a sense of how we do
12:53
coaching stuff like that so honestly we
12:56
we don’t push product very hard at all
12:58
we do have a new evergreen webinar
13:00
that’s just launching shortly here
13:02
that’ll be more directed to you know
13:05
attaining customers like that but
13:07
currently it’s really soft like you’re
13:09
going to get introduced to different
13:11
trainings that we’ve done like a live
13:13
Vegas training that we did last year
13:15
that’s super powerful about creating and
13:17
sustaining transformation you learn
13:19
about our podcast and that’s it
13:22
Nestle and then once in a while we’ll
13:24
let people know that we have a coaching
13:25
program you can go after this website
13:27
check it out and it’s a really really
13:29
soft sell and we just find that we want
13:34
to create raving fans essentially I mean
13:37
it’s really up to them to kind of take
13:40
that step and say hey look I love you
13:41
guys are doing I’d love to work with you
13:43
and we just encourage a lot of personal
13:45
communication so you know a lot of
13:49
business people or sales people will
13:51
tell you to build a huge bridge between
13:54
you and your clientele and between you
13:56
and the people that you’re coaching and
13:57
stuff like that funny enough Ilan and I
13:59
are like the exact opposite we want
14:01
everyone to feel like they’re part of
14:02
our family we hold our events like
14:04
people are part of our family and we
14:06
talk to people like they’re part of our
14:07
family and that’s just what works for us
14:09
and that’s just what’s true for us so
14:11
you know for anybody who’s listening to
14:13
this I know there’s a lot of gurus out
14:15
there Russell is freaking eat sleeps and
14:18
breathes this stuff and I think he’s an
14:19
amazing person to follow and at the end
14:21
of the day you can always look at what
14:23
people who are mastering something are
14:25
doing it of course nearer it and
14:27
ultimately I will tell you in six years
14:29
of being online building a pretty big
14:31
brand millions of dollars in sales it
14:34
really didn’t matter whose blueprint I
14:36
followed at the end of the day I had to
14:38
be true to myself make it my own
14:41
and authentically share who it is that I
14:43
am and the passions that lighten me up
14:46
every single day and I think that if you
14:49
are sharing your passion from an
14:51
authentic place you’re going to
14:53
magnetize people because most people
14:55
just don’t have an outlet to live a life
14:58
of passion and they are looking to
15:00
follow somebody who’s you know traveling
15:02
the world and has access to time and
15:04
money freedom and stuff like that and
15:06
they want to gain insights into how did
15:08
you empower yourself to become that kind
15:10
of person
15:10
and anybody who’s mastered something and
15:13
some facet and loves what they’re doing
15:15
it’s just there’s a natural magnetism
15:17
there now I think it’s fantastic again I
15:20
said go through your sites one of the
15:21
main reasons I want to have you guys on
15:23
because your your approach is different
15:25
than most it’s a it’s a very soft sale
15:28
but at the same time it’s very direct
15:29
and you land on your page very first
15:31
thing you can see it’s close your tighty
15:32
whities it’s game time
15:35
I think that’s awesome because I mean
15:37
it’s like whoa wait a second here I I
15:38
got to make sure I this is something I
15:40
want to do and I get to get right into
15:42
you know it’s time to pledge your
15:43
allegiance to your own bed after you’re
15:45
sexy and you know it from this day
15:46
forward you call the shots in this
15:48
moment forward your curiosity and
15:49
passion optimism or celebrated your
15:50
search is over you’re not alone you’re
15:52
home and I think it’s you again even
15:55
though you’ve got a real soft sale you
15:57
come out the gate real quick and you’re
15:59
able to separate those people who are
16:01
just kind of looky-loos versus those
16:03
people who really want to make that
16:04
change which I think guy you’ve been
16:06
mentioned it’s really what you want him
16:07
is what people are really going to go
16:08
all-in with you guys so I think that’s
16:10
fantastic yeah from the head rise good I
16:14
was going to say like for us what was
16:16
important was not so much making the
16:18
sale when somebody hit the website It
16:19
was as if you go there you get an
16:23
emotional sense of who we are again like
16:27
you said people buy from people they
16:29
like and trust and that’s got to create
16:33
there’s got to be some kind of emotional
16:34
bond emotional connection there we know
16:37
that if you look at our stuff and you
16:39
enjoy what you’re looking at you’re
16:40
going to have an urgency to find out how
16:42
to work with us anyway and we love that
16:44
approach so that’s kind of a we’re
16:45
aiming for I think it’s awesome again
16:48
your site is fascinated just to see you
16:50
taking a much different approach than a
16:52
lot of other sites do it’s not again you
16:54
suppose to get into Tory SAT or I primed
16:58
a comment encouraged you guys to go out
16:59
and kind of funnel Hackett’s take a look
17:00
at it you’ve got it’s real direct and
17:04
you have the same time it’s I mean
17:05
everything from colors in the design and
17:07
it’s real soft appeal to it and it helps
17:10
people really find out about you guys
17:12
without it being a brochure it’s very
17:15
interactive and I think that’s awesome
17:16
especially since you’re going into the
17:18
gamification with just guys one of the
17:20
things I’d really kind of like to talk
17:21
to you about next and that is this whole
17:22
app thing is becoming a huge huge play
17:26
my only reason saying is we’re actually
17:29
going around creating one as well and
17:30
I’d like to find out more about the idea
17:33
as far as the whole gamification if you
17:35
don’t mind sure yes so for us I mean I I
17:39
spoke to a guy that built digital
17:41
marketer labs gamified sites and don’t
17:46
hold me exactly these numbers but it was
17:48
around these numbers they obviously sell
17:52
ton of info products and they found out
17:54
that about 8% of people ever complete
17:58
the product which if you’re in the
18:01
upsell business that’s a really shitty
18:03
conversion so they’ve they brought this
18:06
guy on and he basically studied all this
18:09
behavior human behavior and things like
18:12
that and built in a system and got that
18:15
completion rating up to 40 percent so
18:19
you can imagine what that did to their
18:20
back-end sales because now you have 40%
18:22
of people completing your products
18:23
there’s a lot of people that would want
18:25
to continue on and and I remember
18:28
hearing that and going wow that actually
18:30
makes a lot of sense and I know and
18:31
especially in the personal development
18:33
field people will get triggered right
18:37
you’re the whole point of being a coach
18:40
is to take someone to that place where
18:43
they get that little bit of an electric
18:46
shock you know they keep buzzing and
18:49
they run back the other way and we were
18:52
like okay how do we stay in contact with
18:55
these people and give them the tools
18:58
necessary so that they can get past that
19:00
hurdle in their life and actually see
19:02
the result on the other side so
19:04
obviously all of us are carrying phones
19:06
in our pockets email marketing is not
19:10
something that’s ever worked
19:12
fantastically well for us and I think
19:14
just across the board from everyone that
19:16
I speak to you know open rates are going
19:17
down deliverability is hard etcetera etc
19:20
and meanwhile everyone’s on their phones
19:22
so we’re like well if you could create
19:25
an app that you can actually do push
19:26
notifications to the app and give people
19:29
real value not like bullshit I am here
19:31
to sell you stuff but you know in our
19:34
space give them a tool of the day or a
19:37
motivation a little video to get them
19:40
excited about the day we do a lot of
19:42
that stuff on Facebook and it gets
19:43
really good reply sir like okay if we do
19:45
that someone’s pocket that makes a big
19:48
difference and then ultimately we know
19:51
there’s certain exercises that really
19:53
push your buttons and we know that if
19:55
you actually fulfill on the exercise
19:57
your life will never be the same so how
20:00
do you get someone through
20:02
that quote-on-quote resistance to get to
20:05
the other side and feel the gold of it
20:07
and that’s to see when they’re not a
20:11
conflict say they get stuck at level
20:12
five okay this system allows us to see
20:16
okay they’re stuck at level five they
20:18
haven’t checked in for the last two days
20:19
meaning that they’re confronted by
20:21
something now we’ve coached tens of
20:24
thousands of people I know what’s
20:26
confronting them at that moment because
20:28
I know what they’re up to
20:29
so if they got a personal video from me
20:31
or from guy saying hey so my guess is
20:35
this where you’re at right now and you
20:37
do that whole mind-reading thing with
20:38
them which you know I don’t remember who
20:40
said it but like if you can describe
20:42
someone’s fear greater than mayhem
20:44
they’ll follow you forever so it will
20:48
seem to them like I am reading their
20:50
mind at that moment which I kind of am
20:52
and using that system allows us to
20:56
really kind of let them progress and if
20:59
you can show someone progression in
21:01
their lives whether it’s for free or for
21:04
a low ticket offer they will literally
21:06
ascend through your line over and over
21:10
and over and over again because you’ve
21:11
delivered on your promise I love that I
21:15
take that’s amazing egg again it’s one
21:18
of those things especially the area that
21:20
you guys are in is really a soft topic
21:22
which is a hard sale I mean it’s not
21:23
it’s not like you’re selling money at a
21:25
discount you’re not you sound like you
21:26
to read outdated or the best and ah I
21:28
mean people have heard about you know
21:30
personal development the importance of
21:31
you know the mind all that kind of stuff
21:33
that no one really wants to invest in
21:35
that because it’s so hard to say well
21:36
what’s my return on my investment for
21:38
doing that so exactly the way you guys
21:40
have done that especially through a
21:41
funnel is fantastic using the app and
21:44
and game affine that it’s pretty amazing
21:46
Thanks so tell me now you got into the
21:50
app where do they go from the app they
21:53
get they start getting results how do
21:54
you send them how do we how do we ascend
21:57
them so the app starts with just a
22:01
10-day kind of teaser series on how to
22:04
actually create the life of your dreams
22:06
and then through that process we’re
22:08
communicating with them throughout the
22:10
process and then we just invite them to
22:12
come to a live webinar and then the live
22:15
webinar basis
22:16
explains what our habit all Academy is
22:19
all about who is in it what you can
22:21
expect from it the level of coaching
22:23
that you’re going to receive and
22:24
accountability and that’s it that’s
22:28
that’s basically the entrance point into
22:31
our world and at that point you’re going
22:34
through a hundred day transformation and
22:36
once you go through that process you
22:39
will be completely unrecognizable to
22:42
yourself and at that point those people
22:45
naturally want to continue the process
22:47
working with us and at that point we
22:48
have different programs that they can go
22:51
to from that are more like 12 months
22:55
long programs we call you know like us
22:58
being the Sherpas of transformation
23:00
taking you through 12 month journey yeah
23:03
and that’s it and then from there we
23:06
have one-on-one coaching for four really
23:07
committed global impact leaders and
23:10
things like that so yeah super
23:12
complaints live events yep no I love
23:15
that just a great sales funnel is
23:16
terrific sales ladder there so what is
23:18
the what’s the price point you’re going
23:20
from a free a basis again on the webinar
23:21
what’s the price point at the webinar
23:24
1497 perfect price weight and again I
23:28
think you made Mitch you’re working my
23:29
friend Joel are way on that young
23:31
realist chef
23:33
so the shout out the usual which might
23:35
be listen to this so but I think it’s
23:38
awesome again my main reason I want to
23:40
make sure you guys I had you guys on
23:41
this podcast is we’ve got a lot of our a
23:44
lot of people who think that they can’t
23:45
use a soft top or they don’t know how to
23:47
sell a soft topic and it’s really what I
23:49
you guys have done such a masterful job
23:52
doing it primarily because you guys came
23:54
from much more of a hard topic area of
23:56
being you know Facebook ads and being
23:57
the guy to you know help people get the
23:59
return on their investment Facebook so I
24:01
think it’s I hope people that you guys
24:02
are listening this you’ve been able to
24:04
catch a couple of the ideas and things
24:05
on how to sell a soft topic that
24:07
actually converts is through
24:10
gamification it’s really taking that
24:11
content and getting a massive return on
24:13
your investment so you guys are awesome
24:14
I love which guys good thank you so
24:17
think about tell me let’s if you don’t
24:20
mind two guys are the experts at at the
24:22
mind side of business you guys have
24:24
obviously been doing this entrepreneur
24:25
thing for a long time what does what
24:27
tips and tricks can you give to our
24:29
listeners as far
24:30
helping them overcome some of the
24:31
hurdles they face as entrepreneurs
24:33
that’s a question
24:35
our philosophy is it’s been fun super
24:39
cliche but seriously follow your heart I
24:41
think there is a way to to push yourself
24:45
to success and there’s a way to get
24:47
pulled towards your success you know
24:50
like so the masculine approach is I’m
24:52
going to get shit done I’m going to
24:53
power through this an industry you hear
24:56
a lot of terminology like you know
24:58
hustle thing you make it and stuff like
25:00
that and like okay I’m not saying you
25:02
can’t get results doing that but I don’t
25:05
know about you putting in 10 14 hours a
25:07
day hustling you know breaking a sweat
25:10
and by the way you N and I did that for
25:11
years while it achieves results it
25:15
doesn’t create a true fulfillment in my
25:18
opinion it doesn’t actually create a
25:20
perfect alignment what’s really what’s
25:21
in your heart it’s just like it tends to
25:24
put you in kind of this survival mindset
25:26
and from survival you’re you’re wanting
25:28
to get yourself out of this hole and
25:30
it’s just this rigmarole that you go
25:33
through every day on the opposite side
25:34
it’s like really following what you’re
25:37
passionate about and and when I say that
25:38
people often wonder well how do I know
25:41
what it is I’m passionate about I would
25:44
tell people look at actions you would
25:47
take that are free of some kind of
25:49
financial gain
25:50
like if money wasn’t a thing in our
25:52
world and you could just do whatever the
25:53
hell you wanted like how would you spend
25:55
your time or rather invest your time
25:57
with people in your community with your
25:59
friends and family like what do people
26:01
come to you for advice for they come to
26:03
you for advice on that topic because
26:05
they see you as an authority figure
26:07
you’ve probably mastered something that
26:09
they’re curious about
26:10
and notice how you’ve done that with a
26:12
sense of like effortlessness so you know
26:15
whether you spend time reading books or
26:16
playing video games or you like music or
26:18
you’re an artist of some kind you notice
26:20
how when you take action in that area of
26:22
your life it’s not like oh my god I have
26:24
to go create music right now I have to
26:26
play his guitar right now you love doing
26:28
that
26:28
and I think we live in a world today
26:30
where we finally you know for at least
26:33
the last 5 or 10 years and it’s only
26:35
getting better and better have access to
26:37
tools that make it extremely accessible
26:38
to go you know get an education for a
26:41
few months figure out how to build a
26:43
digital
26:44
you know even if you just learn how to
26:45
do baseline marketing and then go
26:47
communicate with people who are
26:49
interested about that topic in today’s
26:51
world that’s a business and for most
26:53
people who have some kind of digital
26:54
product where they’re really just
26:56
sharing their own self-expression
26:57
trust me making six figures a year is
26:59
really not as hard as it might sound I
27:02
don’t know too many industries on the
27:04
planet today you know even if you’ve
27:06
been in school for four or six eight
27:08
years even doctors and attorneys are
27:10
barely making a buy in six-figure income
27:13
today or even barely making six-figure
27:15
incomes the the value exchange in our
27:18
world is going through a massive
27:20
transformation and I think for most
27:23
people you have an opportunity to either
27:25
kind of get on board retool yourself a
27:27
little bit in the digital era and really
27:31
understand that the future economies of
27:33
the world have nothing to do with you
27:35
going to be a labor force like that
27:37
stuff is dead and dying so our value
27:40
exchange to one another in the future is
27:42
really us sharing our passion and our
27:44
mastery with each other so that we can
27:46
help each other ascend in the areas of
27:48
life that matter to us and it doesn’t
27:50
take a huge monetary investment or time
27:52
investment to get pretty well grounded
27:54
in these skills and I think a lot of
27:57
people just avoid it because they’re
27:58
scared that they’re too dumb or they’ve
28:01
bought into that they have to be a
28:02
certain way or that they went to school
28:03
10 years ago and they need to use that
28:05
degree and unless that’s bringing you
28:07
fulfillment you know invest some time
28:09
and some money follow some great mentors
28:12
get yourself retooled and then go live
28:15
the life that you really want I think
28:16
that’s just the most beautiful part
28:17
about this 21st century living
28:19
Wow guy I don’t know what that I should
28:22
just end the podcast here on that note
28:23
or dot I’d say that mic up seriously
28:26
we were actually if we’ve got kid Mike
28:28
drops sitting here in our office so that
28:33
we actually Russell has a new thing
28:36
we’re doing on Instagram called drop the
28:37
mic chill I just bought the pot just
28:39
domain anyways nada
28:41
drop the mic right there for you guys
28:44
because guy that was fantastic in fact
28:46
again I hope everyone is listening you
28:48
got to go back and read why not to off
28:50
you guys get so hung up on trying to
28:51
make the buck and I see people you get
28:54
burned out real fast after a while
28:57
eventually you got to find it out what
28:58
it isn’t you really love to love to do
29:01
and enjoy I know it’s a thing I I’ve
29:04
joked around about it a lot with my wife
29:05
and since we moved from San Diego up
29:07
here to Boise back in August and she
29:10
goes you know first of all thought was I
29:11
was going to work less I’m like
29:12
sweetheart I if I wasn’t getting paid
29:15
anything I would still do what I do
29:17
because I absolutely love it that we’re
29:19
when your last two nights till after
29:22
1:00 in the morning just got stuff going
29:23
on and I’m just so passionate about the
29:26
value that we’re providing to
29:27
entrepreneurs to be able to use quick
29:29
bundles and other tools and resources to
29:31
do exactly what you said guy and that is
29:32
to get their message out the world you
29:35
know we were joking earlier about that
29:36
you know Russell just finishes book I
29:38
know you guys especially in this as far
29:40
as expert secrets and the whole idea
29:41
there is you know find a message build a
29:43
tribe and change the world and you guys
29:45
have totally totally done that I think
29:48
it is so amazing just to see the success
29:50
you guys are having and I love how you
29:52
guys went from starting off with the
29:55
idea being you know we’re passionate
29:56
about personal development being coaches
29:58
but you know got real good at Facebook
30:00
and thought that’s where you needed to

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