YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:02
all right
00:03
uh it is official and it is true i have
00:06
officially stepped down
00:08
as the ceo of click funnels kind of the
00:10
back story behind us a lot of you guys
00:12
saw our video
00:13
that we filmed in fiji with tony robbins
00:15
and that was about a year ago and click
00:17
funnels has grown over the last
00:18
seven years we had some really high
00:20
goals and
00:21
we reached those goals we shattered
00:23
through them and i was kind of in a spot
00:24
where
00:25
i didn’t know what i wanted to do with
00:26
my life i didn’t know what i wanted to
00:27
do moving forward
00:28
i was stuck a lot in like the
00:30
administration side of the business
00:31
being the ceo running things meetings
00:33
and all sorts of stuff which if i’m
00:34
honest i’m an entrepreneur that’s not
00:35
why i got into this business
00:37
i was spending like five percent of my
00:38
time in creation and 95
00:40
in uh administration and i just wasn’t
00:42
happy and so when i flew to fiji it was
00:44
part of a mastermind group and i had
00:45
the chance to ask tony robbins any
00:47
question i could i could dream of
00:49
you have a chance to ask tony who’s been
00:51
doing this you know for so long and
00:52
seen everything like what would you ask
00:54
him and so the question i finally asked
00:56
him was
00:56
should i step down and see you should i
00:58
keep running it like i don’t know what
00:59
to do with my future and i was kind of
01:00
stuck
01:00
i love the art of what i do and that’s
01:02
why i’m passionate about so i love it
01:04
it’s like
01:05
it’s all about that for me as the
01:06
business has grown i’m still in the ceo
01:08
role and i think that’s been one of the
01:09
hard things is that
01:10
my ability to do the art has shrunk tony
01:13
gave me some amazing advice
01:14
and a big part of it was i think the
01:16
difference is the art matters to you
01:18
emotionally that’s why i brought it up
01:19
to you when i was talking up here it
01:20
matters to you so much so either got to
01:21
decide
01:22
i can keep running it and i’ll do my
01:23
heart i’m going to hire someone to be
01:25
the ceo and i’ll be the chairman that’s
01:26
what i would do that’s what i am in my
01:28
company i’m the chairman
01:29
i’m no longer the ceo and now that it’s
01:31
been happening now for a little while i
01:32
can tell you it was probably
01:33
one of the greatest decisions i’ve ever
01:35
made if you look at how clickfunnels
01:37
started it wasn’t like you know we had
01:38
this big idea we got a bunch of money
01:40
and we hired a whole bunch of people
01:41
it was me and todd in a room and todd
01:43
was coding and i was like the marketing
01:45
guy and then
01:46
we had this product where we started
01:47
selling it we started selling and then i
01:48
was doing customer support and he was
01:50
doing customer support you know todd
01:51
nikon looked at each other he’s like
01:52
well i’m running the product
01:53
you’re in charge of the business and so
01:54
kind of by default i had to pick up the
01:56
hat of ceo and put it on even though
01:58
i didn’t really know what that meant i’d
01:59
never been a ceo i didn’t know what the
02:01
ceo even did
02:02
i just knew that that was the role that
02:03
i kind of grew into and
02:05
was in charge of for the next few years
02:07
inside of clickfunnels
02:10
and the new ceo is
02:14
dave woodward they already knew that
02:17
so after the the video and fiji came out
02:20
i started like
02:21
looking around like what should i do and
02:22
who can i hand off all these
02:23
responsibilities to and dave
02:24
every day would come in office like how
02:26
can i help you what can i do take things
02:27
off your plate and so i’d give him one
02:28
thing
02:29
and then the next and the next the point
02:30
where he was kind of running any
02:32
everything anyway and i had a chance to
02:34
start doing more of the things i like to
02:35
do
02:36
the only person i really feel like i
02:37
could trust to not only just run the
02:39
company but to really take my vision
02:41
and run with it while he’s taking care
02:42
of the internal team and making
02:44
everybody even better which is awesome
02:45
i feel like i’ve been really good as a
02:47
leader to our community but i’ve never
02:49
been a really good leader inside the
02:50
company and
02:51
dave’s taking those reigns on and he’s a
02:53
numbers guy he spreads his
02:54
attribution and growth and all these
02:56
amazing things that i should have been
02:57
doing i didn’t understand
02:58
he’s doing them now russell is the very
03:00
best marketer in the entire world and
03:02
the one part
03:02
that you never really liked was the
03:03
management side nothing like i’m just
03:06
really bad at it
03:07
so much stuff’s happening internal
03:09
culture is changing everything from
03:10
ground is being rebuilt
03:11
in a way that’s going to serve you guys
03:13
at an even higher level which we’re so
03:14
excited for
03:16
okay so now you know who it is and now i
03:18
want to tell you why why did i decide to
03:20
make
03:20
this change when we started this company
03:22
i was the person in charge of building
03:24
funnels and the marketing and the
03:25
brainstorming and the creative part of
03:26
it if i was to go get a job at a new
03:28
company i would apply to be the chief
03:29
funnel builder like that’s
03:30
all i literally wanted to do i remember
03:32
i used to go into the office next to the
03:34
guys on our team the designers and the
03:35
funnel builders
03:36
i would tell them like man i’m so
03:37
jealous like i wish i had your job and
03:39
look at me like seriously why you just
03:40
come do this i’m like i can’t i have to
03:41
do all these other meetings and things
03:43
during this transition i’ve had a chance
03:44
to step back into that side of the
03:46
business
03:46
to be able to go and focus on the
03:48
creative side of things and so what that
03:49
means is a couple things
03:50
number one we have a lot of new updates
03:52
and changes coming to click funnels
03:53
todd’s doubling down on
03:55
the product side which is amazing and i
03:57
have a chance now to double down on the
03:58
education side
03:59
so you have a chance to see more
04:00
education more professional education
04:02
more
04:02
videos like this we’re seeing a lot more
04:04
time energy on our channels just to give
04:06
people
04:06
better insight and better understanding
04:07
how to be successful with the product
04:09
the second thing is i’m going to be
04:10
actually
04:10
building more funnels which is exciting
04:12
for me i don’t feel like my role is just
04:14
to build funnels for fun it’s to build
04:15
funnels to give you guys examples of
04:16
like things you can do inside your
04:18
business
04:18
you see me build a summit funnel or a
04:20
challenge funnel or something like that
04:21
you have a chance to see them like oh my
04:22
gosh
04:23
i could do that inside of my business i
04:25
want you guys funnel hacking i want to
04:26
create things
04:27
that will give you guys the ability to
04:28
grow your companies as well part of that
04:30
is this content is going to be behind
04:31
the scenes showing what we’re doing and
04:33
how we’re doing and why we’re doing it
04:34
and hopefully it’ll give you guys more
04:35
insights on how to create better funnels
04:37
to grow your companies as well it’s
04:38
gonna be nice also because
04:40
in the last couple years i’ve had to
04:41
shut down most of my coaching programs
04:42
my inner circle and things like that
04:44
and with making this transition i’m have
04:46
a chance to have more time to be working
04:48
directly with you guys as a community
04:50
be able to do more seminars and events
04:51
and workshops and potentially reopening
04:53
my inner circle and my mastermind groups
04:55
i just feel a chance to work with you
04:56
get my hands dirty again
04:57
and really get back to the art i want to
05:00
give you one warning because
05:01
as you start growing like one thing that
05:03
happens a lot of you guys you become the
05:04
ceo and there’s ego tied into that and
05:06
their status tied into that
05:08
in fact my first told one person that i
05:09
was gonna be stepping down from ceo like
05:11
why would you do that like you’re the
05:12
number one person in the company right
05:13
now
05:13
i was like i don’t care about that
05:14
anymore i just i want my customers to be
05:16
successful that’s the most important
05:17
thing
05:18
if you are worried like you can still be
05:19
the founder you can still be the
05:20
chairman of the board whatever it is
05:22
that gives that ego but doesn’t
05:23
necessarily mean you have to be the ceo
05:24
unless you really want to
05:26
okay so with that said the big question
05:28
is what is changing
05:29
and the answer is nothing and everything
05:33
okay the product is going to be getting
05:35
way better
05:36
we got some amazing things coming up the
05:38
training’s gonna get better after more
05:40
time to focus on you guys that means the
05:42
youtube channel is gonna be getting a
05:43
lot of love a lot of attention i’m gonna
05:44
create some amazing things for you so
05:46
make sure
05:46
you stop what you’re doing right now
05:47
click on the like button subscribe turn
05:49
on notifications that we don’t miss any
05:51
videos coming to you because we’re
05:52
creating some amazing things to serve
05:53
you and hopefully change your business
05:55
and your life so that said
05:56
thanks you guys and i’ll see you on the
05:58
next video
06:07
[Music]
06:32
so
06:36
you
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Get Full Unrestricted Access to the Funnel Hacks System
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.