I'm not ClickFunnels CEO | here's why and what's next

YouTube ClickFunnels™ - Bonus - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:02

all right

00:03

uh it is official and it is true i have

00:06

officially stepped down

00:08

as the ceo of click funnels kind of the

00:10

back story behind us a lot of you guys

00:12

saw our video

00:13

that we filmed in fiji with tony robbins

00:15

and that was about a year ago and click

00:17

funnels has grown over the last

00:18

seven years we had some really high

00:20

goals and

00:21

we reached those goals we shattered

00:23

through them and i was kind of in a spot

00:24

where

00:25

i didn’t know what i wanted to do with

00:26

my life i didn’t know what i wanted to

00:27

do moving forward

00:28

i was stuck a lot in like the

00:30

administration side of the business

00:31

being the ceo running things meetings

00:33

and all sorts of stuff which if i’m

00:34

honest i’m an entrepreneur that’s not

00:35

why i got into this business

00:37

i was spending like five percent of my

00:38

time in creation and 95

00:40

in uh administration and i just wasn’t

00:42

happy and so when i flew to fiji it was

00:44

part of a mastermind group and i had

00:45

the chance to ask tony robbins any

00:47

question i could i could dream of

00:49

you have a chance to ask tony who’s been

00:51

doing this you know for so long and

00:52

seen everything like what would you ask

00:54

him and so the question i finally asked

00:56

him was

00:56

should i step down and see you should i

00:58

keep running it like i don’t know what

00:59

to do with my future and i was kind of

01:00

stuck

01:00

i love the art of what i do and that’s

01:02

why i’m passionate about so i love it

01:04

it’s like

01:05

it’s all about that for me as the

01:06

business has grown i’m still in the ceo

01:08

role and i think that’s been one of the

01:09

hard things is that

01:10

my ability to do the art has shrunk tony

01:13

gave me some amazing advice

01:14

and a big part of it was i think the

01:16

difference is the art matters to you

01:18

emotionally that’s why i brought it up

01:19

to you when i was talking up here it

01:20

matters to you so much so either got to

01:21

decide

01:22

i can keep running it and i’ll do my

01:23

heart i’m going to hire someone to be

01:25

the ceo and i’ll be the chairman that’s

01:26

what i would do that’s what i am in my

01:28

company i’m the chairman

01:29

i’m no longer the ceo and now that it’s

01:31

been happening now for a little while i

01:32

can tell you it was probably

01:33

one of the greatest decisions i’ve ever

01:35

made if you look at how clickfunnels

01:37

started it wasn’t like you know we had

01:38

this big idea we got a bunch of money

01:40

and we hired a whole bunch of people

01:41

it was me and todd in a room and todd

01:43

was coding and i was like the marketing

01:45

guy and then

01:46

we had this product where we started

01:47

selling it we started selling and then i

01:48

was doing customer support and he was

01:50

doing customer support you know todd

01:51

nikon looked at each other he’s like

01:52

well i’m running the product

01:53

you’re in charge of the business and so

01:54

kind of by default i had to pick up the

01:56

hat of ceo and put it on even though

01:58

i didn’t really know what that meant i’d

01:59

never been a ceo i didn’t know what the

02:01

ceo even did

02:02

i just knew that that was the role that

02:03

i kind of grew into and

02:05

was in charge of for the next few years

02:07

inside of clickfunnels

02:10

and the new ceo is

02:14

dave woodward they already knew that

02:17

so after the the video and fiji came out

02:20

i started like

02:21

looking around like what should i do and

02:22

who can i hand off all these

02:23

responsibilities to and dave

02:24

every day would come in office like how

02:26

can i help you what can i do take things

02:27

off your plate and so i’d give him one

02:28

thing

02:29

and then the next and the next the point

02:30

where he was kind of running any

02:32

everything anyway and i had a chance to

02:34

start doing more of the things i like to

02:35

do

02:36

the only person i really feel like i

02:37

could trust to not only just run the

02:39

company but to really take my vision

02:41

and run with it while he’s taking care

02:42

of the internal team and making

02:44

everybody even better which is awesome

02:45

i feel like i’ve been really good as a

02:47

leader to our community but i’ve never

02:49

been a really good leader inside the

02:50

company and

02:51

dave’s taking those reigns on and he’s a

02:53

numbers guy he spreads his

02:54

attribution and growth and all these

02:56

amazing things that i should have been

02:57

doing i didn’t understand

02:58

he’s doing them now russell is the very

03:00

best marketer in the entire world and

03:02

the one part

03:02

that you never really liked was the

03:03

management side nothing like i’m just

03:06

really bad at it

03:07

so much stuff’s happening internal

03:09

culture is changing everything from

03:10

ground is being rebuilt

03:11

in a way that’s going to serve you guys

03:13

at an even higher level which we’re so

03:14

excited for

03:16

okay so now you know who it is and now i

03:18

want to tell you why why did i decide to

03:20

make

03:20

this change when we started this company

03:22

i was the person in charge of building

03:24

funnels and the marketing and the

03:25

brainstorming and the creative part of

03:26

it if i was to go get a job at a new

03:28

company i would apply to be the chief

03:29

funnel builder like that’s

03:30

all i literally wanted to do i remember

03:32

i used to go into the office next to the

03:34

guys on our team the designers and the

03:35

funnel builders

03:36

i would tell them like man i’m so

03:37

jealous like i wish i had your job and

03:39

look at me like seriously why you just

03:40

come do this i’m like i can’t i have to

03:41

do all these other meetings and things

03:43

during this transition i’ve had a chance

03:44

to step back into that side of the

03:46

business

03:46

to be able to go and focus on the

03:48

creative side of things and so what that

03:49

means is a couple things

03:50

number one we have a lot of new updates

03:52

and changes coming to click funnels

03:53

todd’s doubling down on

03:55

the product side which is amazing and i

03:57

have a chance now to double down on the

03:58

education side

03:59

so you have a chance to see more

04:00

education more professional education

04:02

more

04:02

videos like this we’re seeing a lot more

04:04

time energy on our channels just to give

04:06

people

04:06

better insight and better understanding

04:07

how to be successful with the product

04:09

the second thing is i’m going to be

04:10

actually

04:10

building more funnels which is exciting

04:12

for me i don’t feel like my role is just

04:14

to build funnels for fun it’s to build

04:15

funnels to give you guys examples of

04:16

like things you can do inside your

04:18

business

04:18

you see me build a summit funnel or a

04:20

challenge funnel or something like that

04:21

you have a chance to see them like oh my

04:22

gosh

04:23

i could do that inside of my business i

04:25

want you guys funnel hacking i want to

04:26

create things

04:27

that will give you guys the ability to

04:28

grow your companies as well part of that

04:30

is this content is going to be behind

04:31

the scenes showing what we’re doing and

04:33

how we’re doing and why we’re doing it

04:34

and hopefully it’ll give you guys more

04:35

insights on how to create better funnels

04:37

to grow your companies as well it’s

04:38

gonna be nice also because

04:40

in the last couple years i’ve had to

04:41

shut down most of my coaching programs

04:42

my inner circle and things like that

04:44

and with making this transition i’m have

04:46

a chance to have more time to be working

04:48

directly with you guys as a community

04:50

be able to do more seminars and events

04:51

and workshops and potentially reopening

04:53

my inner circle and my mastermind groups

04:55

i just feel a chance to work with you

04:56

get my hands dirty again

04:57

and really get back to the art i want to

05:00

give you one warning because

05:01

as you start growing like one thing that

05:03

happens a lot of you guys you become the

05:04

ceo and there’s ego tied into that and

05:06

their status tied into that

05:08

in fact my first told one person that i

05:09

was gonna be stepping down from ceo like

05:11

why would you do that like you’re the

05:12

number one person in the company right

05:13

now

05:13

i was like i don’t care about that

05:14

anymore i just i want my customers to be

05:16

successful that’s the most important

05:17

thing

05:18

if you are worried like you can still be

05:19

the founder you can still be the

05:20

chairman of the board whatever it is

05:22

that gives that ego but doesn’t

05:23

necessarily mean you have to be the ceo

05:24

unless you really want to

05:26

okay so with that said the big question

05:28

is what is changing

05:29

and the answer is nothing and everything

05:33

okay the product is going to be getting

05:35

way better

05:36

we got some amazing things coming up the

05:38

training’s gonna get better after more

05:40

time to focus on you guys that means the

05:42

youtube channel is gonna be getting a

05:43

lot of love a lot of attention i’m gonna

05:44

create some amazing things for you so

05:46

make sure

05:46

you stop what you’re doing right now

05:47

click on the like button subscribe turn

05:49

on notifications that we don’t miss any

05:51

videos coming to you because we’re

05:52

creating some amazing things to serve

05:53

you and hopefully change your business

05:55

and your life so that said

05:56

thanks you guys and i’ll see you on the

05:58

next video

06:07

[Music]

06:32

so

06:36

you

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

:arrow_right: Get Full Unrestricted Access to the Funnel Hacks System

Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.