Instagram Secrets With An 18 Year Old Influencer - Josh Ryan - FHR #184

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward
00:16
hey everybody welcome back to funnel
00:18
hacker radio on your host Dave Woodward
00:20
and today you guys are in for a treat
00:21
yes actually an eighteen-year-old
00:24
Instagram influencer coming all the way
00:25
to you from New Zealand welcome Josh
00:28
Ryan hey happy to be here I’m so excited
00:32
to have you this is uh I appreciate you
00:34
being flexible time wise and everything
00:35
else I know it’s uh I don’t know if it’s
00:38
early over where you’re at or it’s late
00:39
what um it’s just going past midday so
00:43
but it’s news day advocates so good deal
00:46
all right look I just gotta dive right
00:48
into this this is one of those topics
00:49
that people are always wondering about
00:51
as far as this whole influencer
00:53
marketing type of stuff in Instagram and
00:55
I was looking at some of the stuff
00:57
you’ve gotten over there on Club preneur
00:59
and office you got 18 year old success
01:01
story here is crushing it using click
01:03
funnels and using Instagram you’re out
01:05
there basically building other people’s
01:07
audiences you’re doing all sorts of
01:08
crazy stuff so tell people kind a little
01:11
bit more about you what you’re doing and
01:12
what type of value and things they
01:14
should be looking as far as diving right
01:16
into Instagram then we’ll dive into some
01:17
of the stuff you’re teaching yes right
01:19
um so I found what I’m doing now is I’m
01:22
mostly just doing like influencer
01:24
marketing so I got a whole pile of
01:26
followers in a specific niche and then
01:28
brand sort of pay and I’ll promote this
01:31
stuff and they’re not gonna get more
01:32
sales in there and then also doing that
01:35
client on Instagram so helping him
01:36
basically do the same thing now I’ve
01:40
done a whole bunch of things on
01:41
Instagram but I feel like the other main
01:43
now I guess I had that sort of shiny
01:45
object syndrome winter term anything
01:47
like that that really had me back but
01:50
now sort of yeah focused on a couple
01:52
things and yeah I guess for Instagram
01:58
one of the things that are pretty lucky
01:59
was getting in reasonably early and so
02:02
what it started at Instagram I’m about
02:05
just over two years ago I think I’d be
02:07
probably coming up three years ago now
02:09
so soon as that
02:12
fifteen sixteen year olds sick what
02:14
makes you get sad outright in the
02:15
Instagram
02:16
what are you traded down well I’m sort
02:18
of always had that a bit of an
02:19
entrepreneurial spirit and me I had sort
02:23
of had my first business when I was nine
02:24
a coke vending machine and to make money
02:26
at the Main Street which is pretty cool
02:29
the net and that was like pesavum
02:32
cameltoe so I was pretty stoked with it
02:34
but then we moved and petty little bit
02:37
but then a few years later I sort of
02:38
I’ve seen a few things online like
02:40
different network marketing things and
02:42
stuff like that and um wanted to do
02:45
something and I just started creating a
02:47
few different instagrams they all failed
02:49
horribly
02:49
and being the highest I found I just
02:52
created one as I could dream board
02:53
because the everyone talking about this
02:54
whole dream bought them and I sort of
02:57
like posted cool cars quotes in there
02:58
and then I reached out to someone with a
03:00
bunch of followers and I asked them for
03:02
a shout-out cuz I thought like it would
03:03
just all you know free and then a lot
03:06
harder it’ll be yeah sure that’ll be 60
03:07
bucks and I was that a serious sir and I
03:10
saw these people were making this money
03:11
and then I realize it was like a legit
03:13
business there and just win for it I
03:15
guess I guess so right now is you taking
03:23
a look at some of the stuff that you
03:24
you’re doing for yourself I know you
03:26
still have over a million people
03:28
following you on ah is it millionaire
03:30
got dreams I would what is yes there’s
03:32
some a month I’ve got a bunch of
03:34
accounts that’s like 411,000 I think at
03:38
the moment and I’ve got like four other
03:41
three or four three three other like
03:43
pages over a hundred thousand and then a
03:45
couple of smaller ones like favorite
03:46
from there in there yeah so is that
03:49
combined following just over a million
03:51
last time I checked perfect
03:55
alright so tell me this one of the
03:58
things people are always asking about so
03:59
you get all these followers one of the
04:00
biggest things these days is engagement
04:02
how do you actually get engagement that
04:04
made followers um coming to a cheating
04:09
them to do something of well we take a
04:14
look at it what do you classify his
04:15
engagement on Instagram um I mean
04:18
generally I would say engagement is just
04:21
likes followers I mean likes comments
04:23
exceed honor but I think the more
04:25
one Tunisia that’s five making money and
04:28
having an impact it’s actually how many
04:29
people gonna do stuff when you post that
04:32
how many people actually gonna go out
04:35
there and buy that book or download that
04:38
thing you promote or join your Facebook
04:40
group or whatever I think that’s
04:42
probably the more important one for
04:44
people to look at as far as making money
04:45
goes agree with you know that’s I don’t
04:48
for us it was kind of fascinating I
04:50
really learned a lot more about this
04:51
will influence or mark anything we did
04:53
the expert secrets book launched back in
04:54
April and May and I was fascinated to
04:57
find out and then also when we did the
04:59
viral video launch in September did the
05:00
same type of thing the whole impact
05:02
spars as Instagram is you approach
05:06
Instagram different than you approach
05:08
Facebook and objectivity approach emails
05:09
other things when you’re trying to get
05:11
the kind of engagement what is some of
05:13
the things that you’re doing on your
05:14
posts today’s to get that type of
05:16
engagement on Instagram and instagrams
05:20
an algorithm sort of like Facebook so
05:21
anything was like a call to action
05:23
doesn’t really well so like for example
05:26
I know
05:28
DoubleTap of and then have like a result
05:32
so DoubleTap f28 attention video busier
05:35
yet and then encouraging people to
05:37
actually double tap which is alike it is
05:41
going to get a lot more lights and then
05:42
when it gets more likes it sort of
05:43
snowballs and Instagram sees it was like
05:45
higher value content and so they’re
05:48
gonna push it out to more people
05:49
anything with that you can even put in
05:51
the caption so you can put a cool quote
05:53
and then tag someone this relates to or
05:56
just anything with you aren’t like sort
05:58
of with a call to action on it would
06:00
generally do pretty well perfect so just
06:03
quality call as well so I know that as
06:07
one of the main things that we run
06:09
across is what you’re just referred to
06:10
there and as off see people aren’t going
06:12
to Instagram just to get bonbarb a whole
06:14
bunch of call to actions they’re looking
06:15
for quality content they’re looking
06:16
types of things that you can actually
06:17
they go through pretty quick and yet the
06:20
way least for myself or certain people I
06:22
follow all the time I looked through
06:23
them dirt I look through their stories
06:25
let’s see what the posts are and I think
06:27
this that type of engagement is a little
06:29
more unique than Facebook and as your is
06:32
your building that type of an audience
06:33
Josh what are some of the things that
06:36
you’ve done to really connect well with
06:37
your audience
06:38
um I guess I should have done a few but
06:43
I used to do quite a few Instagram
06:44
stories I haven’t done that so much now
06:46
but I think that’s a really powerful way
06:48
to really connect with your audience and
06:50
might not necessarily increase your
06:51
lights or whatever but the other
06:52
engagement of people that are actually
06:53
gonna you know join a movement or um you
06:56
know yeah join your Facebook etc
06:59
definitely increases when you start
07:01
having that personal touch cuz my pages
07:04
I’ve built on pages based around me
07:06
they’ve been around that quite stuff
07:08
like that starting again I probably
07:10
would try to build one around me because
07:12
it’s just so much more like powerful and
07:14
packed for um and but I mean I’m gonna
07:18
start doing that so imputing at my own
07:19
personal brand say sure that yeah I
07:22
think Instagram stories are really
07:24
awesome because there’s a less
07:26
professional way to get in front of your
07:28
audience and for them to connect with
07:30
who you are and get to know you about
07:32
better and rather than just one of these
07:34
professionally shot images or like
07:39
Photoshop quotes and stuff like that I
07:41
appreciate that and know what we were
07:44
kind of going through one of things kind
07:45
of came up and why one channel of it
07:46
podcast is we’re kind of go through our
07:49
clickfunnels user group on Facebook and
07:51
said you know who are supporting some of
07:52
the top post of the end of the year type
07:54
of thing and obviously your post was one
07:57
of those things and I want to kind of
07:59
talk a little bit about it the stuff
08:00
that you’re using Instagram for and
08:02
really helping primarily as far as I
08:04
understand the people who listen to our
08:06
this podcast are a lot of people who are
08:08
in our funnel hacking community that
08:09
people who are there build my own
08:11
products or services they’ve got a lot
08:12
of things going on and one of the things
08:14
everyone always asked me about is can
08:16
you really use Instagram to sell and I
08:19
wanted to find if you might kind of
08:20
touch on that topic how do you actually
08:22
sell using Instagram I feel that I don’t
08:27
necessarily do a lot of direct selling
08:30
on Instagram so I reckon more of
08:32
Instagram is about giving value and then
08:34
pushing people to like some sort of free
08:37
resource and then from via you sort of
08:39
seller
08:39
that’s what I use social media for in
08:41
general really I don’t necessarily
08:42
promote like a 500 dollar course right
08:45
on Instagram I’ll promote a free ebook
08:47
free video series and a webinar etc
08:52
because Instagram like uni a lot of
08:54
traffic but it’s not super targeted like
08:56
am i guess in the clip funnel scoop you
08:59
guys could post about a new thing and
09:00
everyone in there is that super targeted
09:02
using click funnels you might be able to
09:04
sell it straight off the bat sort of
09:05
back I feel on Instagram it’s more over
09:08
you need more like a warming up process
09:11
I guess at least you have exactly what I
09:14
wanted to talk about so tell me what for
09:17
our listeners give them some ID as far
09:18
as how what would you do to warm up your
09:20
audience and then take them to something
09:22
where they could then OMSI get a bit of
09:25
a file and sell from there um yeah I
09:27
think ebooks and video series stuff like
09:31
that work pretty well
09:32
but I think another thing is actually
09:34
taking people to Facebook cuz and taking
09:36
people to a Facebook group or something
09:39
like that because I know lots of people
09:40
have like Facebook groups but if you use
09:42
Instagram to building audience and then
09:44
take it to face to a laughing group as a
09:47
community I feel as Facebook is a much
09:49
more personal connection so bringing
09:51
people cross to bear can actually be
09:52
another very very good way to do things
09:54
like when I’m promoting that funnel I
09:56
will give a like the way it’s free ebook
09:57
and down at the bottom of their ebook
10:00
there’s active Adam will I can join the
10:01
group and in is there more over much
10:04
more of a personal I guess connection
10:05
and I feel people it’s much easier to
10:08
sell if you build a big audience on
10:11
industry Amin and take it to Facebook
10:13
group I don’t know that’s what I’ve had
10:16
to succeed for 3 simply and there’s
10:18
pretty powerful stuff so basically your
10:21
if I hear your correctly then you’ve got
10:23
your audience on Instagram and then one
10:26
of your posts on Instagram will be for
10:28
them basically get access to a free
10:29
ebook
10:30
they then have a link there and your bio
10:33
is that where you put in the link where
10:34
they go to the bio you think that Blake
10:36
takes them over to a funnel where they
10:37
then have on their funnel is access to
10:40
that ebook where they can opt in for
10:42
that and then the ebook you in the
10:43
e-book is that where you’re actually
10:44
sending them to the Facebook page or are
10:46
you doing that on the funnel itself
10:47
um no show in the e-book this I like at
10:51
the bottom of the ebook I have a link
10:52
across to the Facebook group so not like
10:54
it’s not like all over it but I at the
10:56
bottom for people that want more I’ll
10:59
simply put it there
11:00
alright so now what now they’re in the
11:02
Facebook group what types of Facebook
11:03
give me an example some of the groups
11:05
and stuff
11:06
be able to to join by going through an
11:09
e-book um so my lunch is that the clear
11:12
preneur so it’s not necessarily specific
11:14
on I hope I think if it’s more just one
11:17
where I can just post about different
11:18
things that I learned and different
11:20
things that actually love to help people
11:21
or different things that I was saying
11:23
they’re not good and stuff like they’re
11:25
on my on my group that’s what I’m
11:28
talking about like it’s not a specific
11:29
like routine I guess but yeah just as
11:32
much value as I can put out on Facebook
11:35
posts and so on and there and it just
11:39
and then you can build up engagement and
11:41
then when you do have something to
11:42
promote you can put it in there and get
11:44
a bunch of traction and a bunch of sales
11:48
I love that that I don’t think it’s a
11:50
great idea I think I’ve seen for
11:51
ourselves clickfunnels and even on
11:54
Russell’s pages and things we’re using
11:55
social media for that exact same reason
11:57
that it’s just driving people to other
11:59
other posts other places where they
12:01
consume additional content and I think
12:02
it’s worked out real well for us I know
12:04
obviously it’s doing extremely well for
12:05
you so you also have you’ve created down
12:09
agency where you’re out doing this for
12:11
other people is that correct yeah so how
12:14
that was your agency working um that
12:18
isn’t that was sort of like the
12:19
structure Oh like has a gun I know you
12:22
got yourself I think you got Twitter
12:23
partners is that right um well yeah so
12:26
I’m like the Hat right owner but I do
12:28
have two people that sort of work for me
12:31
out of it like I guess subcontractors
12:34
sort of thing okay yeah I’ve only really
12:37
sort of relaunched it this year but I
12:39
was doing there and I was doing on my
12:41
clickfunnels out doing pretty well and
12:43
sort of like June July and being only
12:46
just got super busy it was Toronto
12:48
because I finished school end of last
12:50
year and I sort of took a bit of a step
12:54
back on my business stuff for a bit it
12:56
was not a good idea I should have just
12:57
done it but um anyway and yeah pushing
13:01
it again now and so this year so far has
13:04
been crazy
13:05
and yeah trying to scale that up a lot
13:10
this year well I think that’s awesome ah
13:12
me
13:12
I could get I’m excited for your success
13:14
it’s always fun I’ve got a son who’s
13:17
your age and it’s always fun basically
13:19
talk
13:19
to people who are out there just
13:22
bustin especially as far as this lot
13:23
entrepreneurial exciting environment
13:27
that we live in right now so again
13:28
congratulations on your success I know a
13:31
lot of people who want to find out more
13:32
about you kind of stuff that you’re
13:33
doing if they wanted to get information
13:34
about worse they connect with ya um
13:37
probably Ennis you’re going through the
13:39
Beast it’s at the jaw shrine or what
13:41
might be just Josh trying so I’m trying
13:43
to get their username and sublet so at
13:47
the Josh Ryan or and then basically
13:49
looking up as far as Joshua and the
13:51
other thing I know you’ve also got you
13:53
kind of teach what you you were just
13:56
talking about here as far as people want
13:58
additional information on Instagram how
14:00
would they find out more about that yeah
14:02
so um I got an Instagram course as well
14:04
which is just everything I’ve learned
14:05
from building it up making money on it
14:08
trying to outsource it that’s sort of my
14:10
project at the moment actually trying to
14:11
make it more hands-free I guess on
14:14
Instagram I’m just starting to build
14:16
good systems and stuff and using click
14:19
funnels within push traffic in and let
14:20
some money on that I appreciate this or
14:24
if they want to find out man of course
14:25
where they get better um that’s just an
14:28
insta mastery Academy code slash Academy
14:32
very cool well Josh again I appreciate
14:35
your time today and we go look for
14:37
connecting with you see you real soon
14:38
what’s the men appreciate um you have a
14:41
meal been a patient like Josh well talk
14:43
to me thanks for listen to funnel hacker
14:45
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listening

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki