Is A Funnel Even Right For My Business?

Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
what’s up everybody’s russell brunson
00:02
welcome to the marketing secrets podcast
00:04
so the big question is this power arch
00:08
Brewers like us who didn’t cheat and
00:10
take on venture capital we’re spending
00:12
money from our own pockets how do we
00:14
mark it in a way the less costly our
00:16
products and our services and the things
00:18
that we believe in out to the world and
00:20
yet still remain profitable that is the
00:23
question in this podcast we’ll give you
00:26
the answers
00:26
my name is Russell Brunson and welcome
00:29
to marketing secrets everyone sorry
00:35
settle awhile since she probably heard
00:36
from me in any channel I’ve been
00:40
suffering my first sickness in three
00:43
almost four years so long back as I can
00:46
remember actually so it’s been a long
00:47
time but I actually just drove my
00:50
parents to the airport and drop them off
00:52
and and have some thoughts I want to
00:56
share with you guys about is your
00:57
business ready for a funnel and there’s
01:00

  • just kind of top of my mind right now
    01:01
    as my dad was in town and he’s got a
    01:03
    really cool counting business so some of
    01:04
    you guys use him which I appreciate that
    01:06
    I get nothing for recommending him but
    01:09
    he’s awesome and it’s bookies Campillo
    01:11
    okay EAS any calm and they do business
    01:15
    structuring so they help you get
    01:16
    protected by the way structure your
    01:17
    business they do accounting do
    01:19
    bookkeeping if you haven’t paid taxes in
    01:21
    like five years like most entrepreneurs
    01:23
    seem to not do you think it started they
    01:24
    do all that stuff and catch you up and
    01:26
    do really cool business those bookies
    01:29
    calm and I’ve talked about it before on
    01:32
    this podcast I told everyone else like
    01:34
    the cheapest thing ever I keep trying to
    01:35
    raise their prices and it’s funny as
    01:37
    they’re as they’re trying to turn this
    01:38
    into actual business business like it’s
    01:40
    it’s a good business they’ve gotten a
    01:42
    few hundred clients a lot of a lot of
    01:45
    clickfunnels members inner circle
    01:47
    members stuff like that they do stuff
    01:48
    for and trying to grow and I keep I keep
    01:50
    kind of tell my dad like these are
    01:51
    things that need to happen for you be
    01:52
    able to grow and so I’m I want to share
    01:54
    because I think it’s true for a lot of
    01:55
    businesses who make this leap we’re
    01:57
    trying to transition from the car
    01:58
    whatever they do now to like using
    01:59
    funnels
    02:01
    I mean on my dad he went and like you
    02:02
    don’t want to bug me sue and hire some
    02:04
    to build from the funnel some person
    02:05
    building the funnel they but webinar
    02:06
    funnel and my dad shows like yeah our
    02:08
    funnels done and I’m like okay do you
    02:10
    have a webinar he’s like no Mike then
    02:12
    why did he build your webinar funnel
    02:13
    he’s like I don’t know it just he told
    02:15
    us that we needed a funnel and so like
    02:17
    this is the funnel he build I’m like did
    02:19
    you build my dad a funnel and doesn’t
    02:20
    even talk strategy
    02:22
    duh so that’s what today’s lesson is
    02:25
    gonna be about so kind of off top of my
    02:28
    head these are the things that are
    02:29
    necessary if you want your company to be
    02:31
    successful with funnels all right number
    02:33
    one you need to have somebody on your
    02:36
    team in charge of marketing who is a
    02:39
    high D now the reason why I say Heidi
    02:43
    and this is if you take the disc profile
    02:45
    D is C I take the disc profile you’d
    02:48
    have somebody who is a Heidi or as a
    02:50
    driver there’s so many companies I know
    02:52
    who do not have a Heidi that’s running
    02:55
    stuff and because that nothing ever
    02:56
    actually gets done someone you have
    02:58
    Heidi if you do to have a Heidi on your
    03:00
    team yet you are not going to grow and I
    03:03
    have bad news for you you’re not gonna
    03:04
    become a Heidi if you or not one already
    03:06
    okay
    03:06
    it’s not something I believe you can
    03:08
    develop nor should you try to develop it
    03:10
    you should find the right person to do
    03:12
    that now I’m a big believer that the
    03:14
    only thing in your business actually
    03:15
    matters is the marketing therefore I
    03:17
    think that
    03:18
    for most of you guys
    03:22
    you know your CMO and your CEO should be
    03:24
    the same person because that is
    03:26
    businesses marketing I know that’s and
    03:28
    the product people out there will
    03:29
    disagree with me but I think that I’m
    03:32
    right and I’ve gotten a big hammer to
    03:33
    prove it so hey I’m just kidding
    03:35
    I don’t be the knowing guy I’m not not
    03:36
    annoying I just want to make a point
    03:38
    that you need to have somebody that’s
    03:40
    driving the marketing and hopefully it’s
    03:43
    the CEO or the owner or whatever but and
    03:44
    that person is super Heidi okay and so
    03:47
    if you’re not a Heidi and you’re running
    03:49
    where it comes are growing is because
    03:50
    you don’t have that person yet and so
    03:52
    take the disc profile it’s free online
    03:53
    in fact that you go to Tony Robbins comm
    03:55
    scroll the very bottom little links is
    03:56
    just profile take that and find out if
    03:59
    your ID and if you’re not find on your
    04:00
    team as a Heidi enjoy having on your
    04:01
    team if there’s no IDs on your team
    04:03
    you’re not gonna drive this thing where
    04:04
    you want to go you’ll have visions and
    04:06
    you’ll think about how nice let me have
    04:07
    it at your company but you you wanna be
    04:09
    able do it it’s just not possible that
    04:11
    Heidi on your team so get a Heidi and
    04:13
    make that person in charge of the
    04:15
    marketing of your business that’s number
    04:18
    one
    04:18
    all right because number two is going to
    04:21
    be become obsessed with the marketing of
    04:23
    your business
    04:24
    okay and we’ve talked about this a lot
    04:26
    before in the past but there is me
    04:28
    somebody who’s obsessed if there’s not
    04:30
    somebody on your team who’s read both my
    04:31
    books at least twice then there’s not an
    04:34
    obsessive marketing person on your team
    04:35
    and I’m just saying my book because my
    04:38
    books a compilation of all good
    04:39
    marketing books put together it’s like
    04:41
    strategic chronological order these are
    04:44
    not like my thoughts these are like my
    04:46
    books are here’s Russell reading 800
    04:48
    books and then putting it in
    04:49
    chronological order after testing
    04:51
    everything you tell you it actually
    04:52
    works
    04:53
    order works right and so if someone your
    04:55
    team in this day and age who’s building
    04:56
    a funnel in charge of marketing hasn’t
    04:58
    it’s not obsessed with my books I’m not
    05:00
    out of ego but just out of the fact that
    05:03
    they’re not gonna be successful like
    05:04
    they need to read it and understand it
    05:06
    and read it and read it and read it okay
    05:07
    so this person saying hey we should put
    05:09
    the webinar funnel they start building
    05:10
    webinar funnel it then all the your time
    05:11
    and your money your expertise billy
    05:13
    webinar funnel then you come back right
    05:14
    people could actually webinar yet they
    05:17
    should be fired ok so just make sure you
    05:19
    are fully aware of that because they you
    05:22
    understand the strategy and you’re said
    05:23
    the selling and you’re said like all
    05:25
    those kind of things like all those
    05:26
    things are very very important again
    05:28
    that’s number two number three you have
    05:31
    to create an offer they can sustain paid
    05:34
    traffic okay we are in a world by now
    05:37
    and it shifts all the time as today the
    05:39
    world we live in right now
    05:40
    majority of your guys is traffic I know
    05:42
    this because we get billions of visitors
    05:44
    a year coming through click funnels the
    05:46
    majority of your traffic right now is
    05:47
    coming from Facebook the majority okay
    05:50
    and good ol Mark Zuckerberg is going to
    05:51
    charge you on the low end the very very
    05:53
    very low end $1 per opt-in for
    05:56
    registering for whatever it is per lead
    05:58
    and the high end look into 8 10 bucks a
    06:00
    lead early okay so if you’re selling
    06:02
    something they can’t sustain where you
    06:04
    got to spend I see I see an average look
    06:07
    at three to five bucks lead okay but $3
    06:08
    $5 lead so if you’re selling something
    06:11
    let’s say you’re selling to $50 a week
    06:13
    payment you know like Lake let’s say
    06:15
    your chiropractor I $50 a week payment
    06:17
    or what
    06:18
    I don’t know my brain is kind of tired
    06:19
    so that’s probably a bad example but
    06:20
    whatever it is your start right and
    06:23
    you’re the same looking for me I’m gonna
    06:26
    need a hundred leads to close one person
    06:27
    or three people or whatever it’s costing
    06:29
    me five bucks for lead so I got to pay
    06:31
    you know whatever that cost them that
    06:33
    being there if if those numbers don’t
    06:36
    work for you you have to shift how like
    06:39
    your pricing strategy like that’s my
    06:41
    biggest problem for my dad right now is
    06:43
    that they’re they have really
    06:45
    inexpensive accounting services which is
    06:46
    great first clients um the ones who know
    06:49
    about him and nobody else ever know
    06:50
    about it because he can’t sustain growth
    06:51
    right now okay so that’s why you guys
    06:53
    should go use them quick before they
    06:54
    jack the prices of a ketone - okay
    06:56
    because you need to have money to be
    06:58
    able to spend on advertising to acquire
    06:59
    customers bring them in and probably
    07:01
    incentivize a sales person that Heidi
    07:03
    cuz most IDs they’re rainmakers right
    07:05
    they want to get paid a lot for the work
    07:08
    that they do and less you are Heidi
    07:10
    who’s gonna be doing that you need that
    07:11
    person there to be able to afford them
    07:12
    right and so you’ve got to be able to
    07:15
    have those things in place you got to
    07:17
    change your offer you tell me that like
    07:20
    people pay you at least $2,000 just to
    07:23
    begin the interaction with your company
    07:25
    that gives you at least $1,000 you can
    07:27
    spend to get that customer which is
    07:29
    gonna be necessary in the business type
    07:31
    and this is follow your head right so
    07:33
    you got to be able to figure out like
    07:34
    does my business like do I have an offer
    07:37
    I can sell right now the first off is
    07:39
    sexy that people actually want and
    07:40
    second off I can charge enough money
    07:42
    then it’ll it’ll make me money and it’ll
    07:44
    cover all of my advertising expenses if
    07:46
    not you’re not going to grow your
    07:47
    business on how great your product your
    07:49
    services unfortunate it’s just true okay
    07:52
    so you gotta make sure it’s gonna be
    07:54
    able to sustain the growth of it right
    07:58
    now get driver number one yes obsessive
    08:01
    if you drive this thing number two you
    08:04
    gotta bet number twos obsessing
    08:05
    obsessing the marketing sales he’s gonna
    08:08
    geek out and just go crazy to understand
    08:10
    the strategy behind your specific
    08:12
    business number three I make sure you
    08:16
    have an offer
    08:19
    that
    08:21
    can that will will absorb all the costs
    08:25
    of advertising so you can actually go
    08:26
    out there and you get advertised
    08:28
    and then number four you gotta have
    08:30
    somebody who can sell the thing okay so
    08:33
    there’s different ways that we sell
    08:35
    stuff online right there’s sales letters
    08:37
    like a long-form sales letter so if
    08:39
    you’re gonna be some yourselves less you
    08:40
    need a copywriter who’s good good
    08:42
    carpenters are achieved okay or if you
    08:44
    get something on the phone you need it
    08:45
    by someone on the phone who can sell
    08:47
    that my guess is most of your most of
    08:49
    your sales people are also gonna be
    08:50
    heidi’s not all the time though
    08:51
    so does copywriters art and things like
    08:53
    that but if you’re gonna be doing
    08:55
    webinars like either you need me to the
    08:56
    presentation or somebody needs to do a
    08:57
    presentation that person simply gave me
    08:59
    an ID because we’re doing staged event
    09:01
    presentations webinar presentations
    09:02
    right he’s somebody to sell the thing
    09:04
    you’ve got a lot of ways to sell you
    09:06
    sell through the written written form
    09:07
    write sales letters do verbally they
    09:09
    phone sales audio you do video you can
    09:13
    do webinars there’s different ways be I
    09:15
    feel like what’s the sales mechanism
    09:16
    it’s gonna sell that offer you created
    09:20
    and so that’s the next piece of the pie
    09:22
    and last piece of the pie is who’s gonna
    09:24
    be getting the traffic those people to
    09:26
    show up so the person who can actually
    09:28
    sell them right the marketing so you got
    09:30
    the marketing drives the traffic that
    09:34
    brings the people in then the sales
    09:37
    person can sell the person you’re
    09:39
    amazing irresistible offer and that will
    09:41
    cover all the cost of your advertising
    09:42
    plus cover the cost of all the people
    09:44
    involved to make this amazing thing
    09:46
    happen
    09:48
    and that’s how this whole game is played
    09:50
    so I just wanted to kind of put those
    09:51
    things out there for those who are
    09:52
    felons not working for me or not kind of
    09:55
    figuring out you’ve been trying to sink
    09:56
    even dabbling and you’re struggling like
    09:57
    oh there’s all those little things you
    09:59
    know and I know those things are all
    10:00
    true and they’re all real and if I was
    10:03
    building a business from scratch of
    10:04
    right if you would hire me as consultant
    10:05
    and this is a clue I do the first thing
    10:07
    I do is like okay who I didn’t even be a
    10:08
    driver okay take the disc profile okay
    10:10
    you have no drivers your team you go
    10:11
    hire drivers can find one quick okay or
    10:13
    it’s like hey that dude are there who do
    10:15
    nothing and that’s your driver right put
    10:17
    him in the spot okay and the number two
    10:18
    is like all right this person needs to
    10:20
    become obsessed with the marketing in
    10:22
    the sales like they need to be mister
    10:23
    they awesome the strategy the driving of
    10:25
    this thing right cuz I’m great ten
    10:28
    twenty thirty funnels before you get the
    10:30
    one that pops for you so if the person
    10:32
    gets bored after tempting the first
    10:33
    funnel thought the right person you need
    10:36
    a driver who’s obsessed who’s gonna be
    10:37
    just keep going and going and going
    10:39
    until something works right
    10:41
    then I me figure out okay what’s the
    10:42
    actual offer gonna be selling cuz it
    10:43
    needs to be something that’s big enough
    10:44
    to sustain the growth we can grow this
    10:47
    is a company and I make a really sexy
    10:49
    irresistible offer that’s expensive
    10:52
    enough that again can cover all the
    10:53
    costs and then and then from there be
    10:56
    okay how are we selling this thing we
    10:57
    sell us a webinar through through
    10:59
    whatever and right I either I’d be doing
    11:01
    a webinar or if you’re hiring a webinar
    11:02
    person or I be hiring a copywriter or
    11:04
    whatever right figuring out who’s gonna
    11:05
    be selling this things that’s the next
    11:06
    key and then last is how to get the
    11:08
    who’s the person was to be driving the
    11:10
    traffic in the mark who’s gonna be
    11:11
    getting the eyeballs to show up so we
    11:13
    can actually sell them and those are the
    11:14
    pieces if you don’t have those pieces
    11:15
    that’s properly you’re struggling right
    11:17
    now so how to start building your vendor
    11:19
    team and talk to us last podcast up sort
    11:21
    of think like find the people around you
    11:22
    start building a team look at this like
    11:24
    a real business it’s two ways to build a
    11:27
    business one is to try to learn all the
    11:29
    stuff yourself and it’ll take a long
    11:30
    time and be a lot of effort and work
    11:32
    number two is to go hire a bunch people
    11:35
    do that what’s that cost amount of money
    11:37
    need to be done but it’s way more
    11:39
    expensive and typically you’re gonna be
    11:42
    able to hire the best number three you
    11:43
    start networking start building an
    11:44
    Avengers team find people who all
    11:46
    believe the vision the mission and one
    11:50
    of my first mentors he passed away a
    11:52
    couple years ago names chat homes I
    11:53
    remember I stalking him initially you
    11:55
    told me his company bill he Bo the
    11:56
    entire company was a single person on
    11:59
    payroll
    11:59
    everyone’s BAE was paid based on a
    12:01
    percentage of what they sold I was like
    12:03
    what he said he said yeah basically the
    12:07
    way it works is in our companies like
    12:08
    big months we all get big checks small
    12:10
    months ago get small checks that’s whay
    12:12
    company should be run if I was to start
    12:13
    over everything from day one once again
    12:15
    I would definitely be doing it for that
    12:17
    from that vantage point fine people
    12:19
    bring him in together someone your idea
    12:21
    don’t spring people because I give
    12:23
    they’re your friends or your family
    12:24
    members though like find the right
    12:25
    people take the dis profile find they
    12:27
    surround yourself where you aren’t if
    12:28
    you’re a high D high I find people that
    12:30
    are high as an IC and vice versa and
    12:32
    like
    12:34
    in inner circle we man dakinis are one
    12:36
    of the inner circle coaches she did a
    12:39
    training on this profilers she’s a
    12:40
    really cool thing when she showed my
    12:42
    disc profile that showed all the people
    12:43
    around me and like my core team right my
    12:46
    management team I put my partners and
    12:48
    where my assistant all those kind of
    12:50
    people it was like it was interesting
    12:51
    how how like looked at me versus all
    12:53
    people around me how they they all
    12:55
    complement me in this really cool way
    12:58
    that based on that we have to suit one
    13:00
    superhuman because unfortunately we’re
    13:03
    not all superhumans I wish I was which
    13:05
    does a high D is C but I’m not so yes
    13:08
    there are myself those other people so
    13:10
    anyway hope the help she has I’m almost
    13:12
    back to the office I’m gonna bounce cuz
    13:15
    I started having a coughing attack and I
    13:16
    want to do that off camera so fix
    13:18
    everybody hope you have an amazing day
    13:21
    we’ll talk to you soon bye one more
    13:23
    marketing secrets if so then go get your
    13:25
    copies of my two best-selling books book
    13:28
    number one is called experts secrets and
    13:30
    you get a free copy at expert seekers
    13:32
    calm and book number two is called
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    dot-com seekers and you get your free
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    copy at calm secrets.com inside these
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    two books you’ll find my top 35 secrets
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    that we’ve used to become the
    13:42
    fastest-growing non VC back-sass startup
    13:45
    company in the world

The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"

:arrow_right: Get Your FREE Digital Copy Of The ‘Marketing Secrets Blackbook’ Now!

How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.

Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…

:arrow_right: YES! I Want The FREE Pre-Loaded MP3 Player

Hurry, these are almost sold out.

Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)

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Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.