Marketing Secrets - Podcast Video (Russell Brunson - FunnelHackerTV)
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YouTube Transcript: English (auto-generated)
00:00
what’s up everybody’s russell brunson
00:02
welcome to the marketing secrets podcast
00:04
so the big question is this power arch
00:08
Brewers like us who didn’t cheat and
00:10
take on venture capital we’re spending
00:12
money from our own pockets how do we
00:14
mark it in a way the less costly our
00:16
products and our services and the things
00:18
that we believe in out to the world and
00:20
yet still remain profitable that is the
00:23
question in this podcast we’ll give you
00:26
the answers
00:26
my name is Russell Brunson and welcome
00:29
to marketing secrets everyone sorry
00:35
settle awhile since she probably heard
00:36
from me in any channel I’ve been
00:40
suffering my first sickness in three
00:43
almost four years so long back as I can
00:46
remember actually so it’s been a long
00:47
time but I actually just drove my
00:50
parents to the airport and drop them off
00:52
and and have some thoughts I want to
00:56
share with you guys about is your
00:57
business ready for a funnel and there’s
01:00
- just kind of top of my mind right now
01:01
as my dad was in town and he’s got a
01:03
really cool counting business so some of
01:04
you guys use him which I appreciate that
01:06
I get nothing for recommending him but
01:09
he’s awesome and it’s bookies Campillo
01:11
okay EAS any calm and they do business
01:15
structuring so they help you get
01:16
protected by the way structure your
01:17
business they do accounting do
01:19
bookkeeping if you haven’t paid taxes in
01:21
like five years like most entrepreneurs
01:23
seem to not do you think it started they
01:24
do all that stuff and catch you up and
01:26
do really cool business those bookies
01:29
calm and I’ve talked about it before on
01:32
this podcast I told everyone else like
01:34
the cheapest thing ever I keep trying to
01:35
raise their prices and it’s funny as
01:37
they’re as they’re trying to turn this
01:38
into actual business business like it’s
01:40
it’s a good business they’ve gotten a
01:42
few hundred clients a lot of a lot of
01:45
clickfunnels members inner circle
01:47
members stuff like that they do stuff
01:48
for and trying to grow and I keep I keep
01:50
kind of tell my dad like these are
01:51
things that need to happen for you be
01:52
able to grow and so I’m I want to share
01:54
because I think it’s true for a lot of
01:55
businesses who make this leap we’re
01:57
trying to transition from the car
01:58
whatever they do now to like using
01:59
funnels
02:01
I mean on my dad he went and like you
02:02
don’t want to bug me sue and hire some
02:04
to build from the funnel some person
02:05
building the funnel they but webinar
02:06
funnel and my dad shows like yeah our
02:08
funnels done and I’m like okay do you
02:10
have a webinar he’s like no Mike then
02:12
why did he build your webinar funnel
02:13
he’s like I don’t know it just he told
02:15
us that we needed a funnel and so like
02:17
this is the funnel he build I’m like did
02:19
you build my dad a funnel and doesn’t
02:20
even talk strategy
02:22
duh so that’s what today’s lesson is
02:25
gonna be about so kind of off top of my
02:28
head these are the things that are
02:29
necessary if you want your company to be
02:31
successful with funnels all right number
02:33
one you need to have somebody on your
02:36
team in charge of marketing who is a
02:39
high D now the reason why I say Heidi
02:43
and this is if you take the disc profile
02:45
D is C I take the disc profile you’d
02:48
have somebody who is a Heidi or as a
02:50
driver there’s so many companies I know
02:52
who do not have a Heidi that’s running
02:55
stuff and because that nothing ever
02:56
actually gets done someone you have
02:58
Heidi if you do to have a Heidi on your
03:00
team yet you are not going to grow and I
03:03
have bad news for you you’re not gonna
03:04
become a Heidi if you or not one already
03:06
okay
03:06
it’s not something I believe you can
03:08
develop nor should you try to develop it
03:10
you should find the right person to do
03:12
that now I’m a big believer that the
03:14
only thing in your business actually
03:15
matters is the marketing therefore I
03:17
think that
03:18
for most of you guys
03:22
you know your CMO and your CEO should be
03:24
the same person because that is
03:26
businesses marketing I know that’s and
03:28
the product people out there will
03:29
disagree with me but I think that I’m
03:32
right and I’ve gotten a big hammer to
03:33
prove it so hey I’m just kidding
03:35
I don’t be the knowing guy I’m not not
03:36
annoying I just want to make a point
03:38
that you need to have somebody that’s
03:40
driving the marketing and hopefully it’s
03:43
the CEO or the owner or whatever but and
03:44
that person is super Heidi okay and so
03:47
if you’re not a Heidi and you’re running
03:49
where it comes are growing is because
03:50
you don’t have that person yet and so
03:52
take the disc profile it’s free online
03:53
in fact that you go to Tony Robbins comm
03:55
scroll the very bottom little links is
03:56
just profile take that and find out if
03:59
your ID and if you’re not find on your
04:00
team as a Heidi enjoy having on your
04:01
team if there’s no IDs on your team
04:03
you’re not gonna drive this thing where
04:04
you want to go you’ll have visions and
04:06
you’ll think about how nice let me have
04:07
it at your company but you you wanna be
04:09
able do it it’s just not possible that
04:11
Heidi on your team so get a Heidi and
04:13
make that person in charge of the
04:15
marketing of your business that’s number
04:18
one
04:18
all right because number two is going to
04:21
be become obsessed with the marketing of
04:23
your business
04:24
okay and we’ve talked about this a lot
04:26
before in the past but there is me
04:28
somebody who’s obsessed if there’s not
04:30
somebody on your team who’s read both my
04:31
books at least twice then there’s not an
04:34
obsessive marketing person on your team
04:35
and I’m just saying my book because my
04:38
books a compilation of all good
04:39
marketing books put together it’s like
04:41
strategic chronological order these are
04:44
not like my thoughts these are like my
04:46
books are here’s Russell reading 800
04:48
books and then putting it in
04:49
chronological order after testing
04:51
everything you tell you it actually
04:52
works
04:53
order works right and so if someone your
04:55
team in this day and age who’s building
04:56
a funnel in charge of marketing hasn’t
04:58
it’s not obsessed with my books I’m not
05:00
out of ego but just out of the fact that
05:03
they’re not gonna be successful like
05:04
they need to read it and understand it
05:06
and read it and read it and read it okay
05:07
so this person saying hey we should put
05:09
the webinar funnel they start building
05:10
webinar funnel it then all the your time
05:11
and your money your expertise billy
05:13
webinar funnel then you come back right
05:14
people could actually webinar yet they
05:17
should be fired ok so just make sure you
05:19
are fully aware of that because they you
05:22
understand the strategy and you’re said
05:23
the selling and you’re said like all
05:25
those kind of things like all those
05:26
things are very very important again
05:28
that’s number two number three you have
05:31
to create an offer they can sustain paid
05:34
traffic okay we are in a world by now
05:37
and it shifts all the time as today the
05:39
world we live in right now
05:40
majority of your guys is traffic I know
05:42
this because we get billions of visitors
05:44
a year coming through click funnels the
05:46
majority of your traffic right now is
05:47
coming from Facebook the majority okay
05:50
and good ol Mark Zuckerberg is going to
05:51
charge you on the low end the very very
05:53
very low end $1 per opt-in for
05:56
registering for whatever it is per lead
05:58
and the high end look into 8 10 bucks a
06:00
lead early okay so if you’re selling
06:02
something they can’t sustain where you
06:04
got to spend I see I see an average look
06:07
at three to five bucks lead okay but $3
06:08
$5 lead so if you’re selling something
06:11
let’s say you’re selling to $50 a week
06:13
payment you know like Lake let’s say
06:15
your chiropractor I $50 a week payment
06:17
or what
06:18
I don’t know my brain is kind of tired
06:19
so that’s probably a bad example but
06:20
whatever it is your start right and
06:23
you’re the same looking for me I’m gonna
06:26
need a hundred leads to close one person
06:27
or three people or whatever it’s costing
06:29
me five bucks for lead so I got to pay
06:31
you know whatever that cost them that
06:33
being there if if those numbers don’t
06:36
work for you you have to shift how like
06:39
your pricing strategy like that’s my
06:41
biggest problem for my dad right now is
06:43
that they’re they have really
06:45
inexpensive accounting services which is
06:46
great first clients um the ones who know
06:49
about him and nobody else ever know
06:50
about it because he can’t sustain growth
06:51
right now okay so that’s why you guys
06:53
should go use them quick before they
06:54
jack the prices of a ketone - okay
06:56
because you need to have money to be
06:58
able to spend on advertising to acquire
06:59
customers bring them in and probably
07:01
incentivize a sales person that Heidi
07:03
cuz most IDs they’re rainmakers right
07:05
they want to get paid a lot for the work
07:08
that they do and less you are Heidi
07:10
who’s gonna be doing that you need that
07:11
person there to be able to afford them
07:12
right and so you’ve got to be able to
07:15
have those things in place you got to
07:17
change your offer you tell me that like
07:20
people pay you at least $2,000 just to
07:23
begin the interaction with your company
07:25
that gives you at least $1,000 you can
07:27
spend to get that customer which is
07:29
gonna be necessary in the business type
07:31
and this is follow your head right so
07:33
you got to be able to figure out like
07:34
does my business like do I have an offer
07:37
I can sell right now the first off is
07:39
sexy that people actually want and
07:40
second off I can charge enough money
07:42
then it’ll it’ll make me money and it’ll
07:44
cover all of my advertising expenses if
07:46
not you’re not going to grow your
07:47
business on how great your product your
07:49
services unfortunate it’s just true okay
07:52
so you gotta make sure it’s gonna be
07:54
able to sustain the growth of it right
07:58
now get driver number one yes obsessive
08:01
if you drive this thing number two you
08:04
gotta bet number twos obsessing
08:05
obsessing the marketing sales he’s gonna
08:08
geek out and just go crazy to understand
08:10
the strategy behind your specific
08:12
business number three I make sure you
08:16
have an offer
08:19
that
08:21
can that will will absorb all the costs
08:25
of advertising so you can actually go
08:26
out there and you get advertised
08:28
and then number four you gotta have
08:30
somebody who can sell the thing okay so
08:33
there’s different ways that we sell
08:35
stuff online right there’s sales letters
08:37
like a long-form sales letter so if
08:39
you’re gonna be some yourselves less you
08:40
need a copywriter who’s good good
08:42
carpenters are achieved okay or if you
08:44
get something on the phone you need it
08:45
by someone on the phone who can sell
08:47
that my guess is most of your most of
08:49
your sales people are also gonna be
08:50
heidi’s not all the time though
08:51
so does copywriters art and things like
08:53
that but if you’re gonna be doing
08:55
webinars like either you need me to the
08:56
presentation or somebody needs to do a
08:57
presentation that person simply gave me
08:59
an ID because we’re doing staged event
09:01
presentations webinar presentations
09:02
right he’s somebody to sell the thing
09:04
you’ve got a lot of ways to sell you
09:06
sell through the written written form
09:07
write sales letters do verbally they
09:09
phone sales audio you do video you can
09:13
do webinars there’s different ways be I
09:15
feel like what’s the sales mechanism
09:16
it’s gonna sell that offer you created
09:20
and so that’s the next piece of the pie
09:22
and last piece of the pie is who’s gonna
09:24
be getting the traffic those people to
09:26
show up so the person who can actually
09:28
sell them right the marketing so you got
09:30
the marketing drives the traffic that
09:34
brings the people in then the sales
09:37
person can sell the person you’re
09:39
amazing irresistible offer and that will
09:41
cover all the cost of your advertising
09:42
plus cover the cost of all the people
09:44
involved to make this amazing thing
09:46
happen
09:48
and that’s how this whole game is played
09:50
so I just wanted to kind of put those
09:51
things out there for those who are
09:52
felons not working for me or not kind of
09:55
figuring out you’ve been trying to sink
09:56
even dabbling and you’re struggling like
09:57
oh there’s all those little things you
09:59
know and I know those things are all
10:00
true and they’re all real and if I was
10:03
building a business from scratch of
10:04
right if you would hire me as consultant
10:05
and this is a clue I do the first thing
10:07
I do is like okay who I didn’t even be a
10:08
driver okay take the disc profile okay
10:10
you have no drivers your team you go
10:11
hire drivers can find one quick okay or
10:13
it’s like hey that dude are there who do
10:15
nothing and that’s your driver right put
10:17
him in the spot okay and the number two
10:18
is like all right this person needs to
10:20
become obsessed with the marketing in
10:22
the sales like they need to be mister
10:23
they awesome the strategy the driving of
10:25
this thing right cuz I’m great ten
10:28
twenty thirty funnels before you get the
10:30
one that pops for you so if the person
10:32
gets bored after tempting the first
10:33
funnel thought the right person you need
10:36
a driver who’s obsessed who’s gonna be
10:37
just keep going and going and going
10:39
until something works right
10:41
then I me figure out okay what’s the
10:42
actual offer gonna be selling cuz it
10:43
needs to be something that’s big enough
10:44
to sustain the growth we can grow this
10:47
is a company and I make a really sexy
10:49
irresistible offer that’s expensive
10:52
enough that again can cover all the
10:53
costs and then and then from there be
10:56
okay how are we selling this thing we
10:57
sell us a webinar through through
10:59
whatever and right I either I’d be doing
11:01
a webinar or if you’re hiring a webinar
11:02
person or I be hiring a copywriter or
11:04
whatever right figuring out who’s gonna
11:05
be selling this things that’s the next
11:06
key and then last is how to get the
11:08
who’s the person was to be driving the
11:10
traffic in the mark who’s gonna be
11:11
getting the eyeballs to show up so we
11:13
can actually sell them and those are the
11:14
pieces if you don’t have those pieces
11:15
that’s properly you’re struggling right
11:17
now so how to start building your vendor
11:19
team and talk to us last podcast up sort
11:21
of think like find the people around you
11:22
start building a team look at this like
11:24
a real business it’s two ways to build a
11:27
business one is to try to learn all the
11:29
stuff yourself and it’ll take a long
11:30
time and be a lot of effort and work
11:32
number two is to go hire a bunch people
11:35
do that what’s that cost amount of money
11:37
need to be done but it’s way more
11:39
expensive and typically you’re gonna be
11:42
able to hire the best number three you
11:43
start networking start building an
11:44
Avengers team find people who all
11:46
believe the vision the mission and one
11:50
of my first mentors he passed away a
11:52
couple years ago names chat homes I
11:53
remember I stalking him initially you
11:55
told me his company bill he Bo the
11:56
entire company was a single person on
11:59
payroll
11:59
everyone’s BAE was paid based on a
12:01
percentage of what they sold I was like
12:03
what he said he said yeah basically the
12:07
way it works is in our companies like
12:08
big months we all get big checks small
12:10
months ago get small checks that’s whay
12:12
company should be run if I was to start
12:13
over everything from day one once again
12:15
I would definitely be doing it for that
12:17
from that vantage point fine people
12:19
bring him in together someone your idea
12:21
don’t spring people because I give
12:23
they’re your friends or your family
12:24
members though like find the right
12:25
people take the dis profile find they
12:27
surround yourself where you aren’t if
12:28
you’re a high D high I find people that
12:30
are high as an IC and vice versa and
12:32
like
12:34
in inner circle we man dakinis are one
12:36
of the inner circle coaches she did a
12:39
training on this profilers she’s a
12:40
really cool thing when she showed my
12:42
disc profile that showed all the people
12:43
around me and like my core team right my
12:46
management team I put my partners and
12:48
where my assistant all those kind of
12:50
people it was like it was interesting
12:51
how how like looked at me versus all
12:53
people around me how they they all
12:55
complement me in this really cool way
12:58
that based on that we have to suit one
13:00
superhuman because unfortunately we’re
13:03
not all superhumans I wish I was which
13:05
does a high D is C but I’m not so yes
13:08
there are myself those other people so
13:10
anyway hope the help she has I’m almost
13:12
back to the office I’m gonna bounce cuz
13:15
I started having a coughing attack and I
13:16
want to do that off camera so fix
13:18
everybody hope you have an amazing day
13:21
we’ll talk to you soon bye one more
13:23
marketing secrets if so then go get your
13:25
copies of my two best-selling books book
13:28
number one is called experts secrets and
13:30
you get a free copy at expert seekers
13:32
calm and book number two is called
13:33
dot-com seekers and you get your free
13:35
copy at calm secrets.com inside these
13:38
two books you’ll find my top 35 secrets
13:41
that we’ve used to become the
13:42
fastest-growing non VC back-sass startup
13:45
company in the world
The Marketing Secrets Blackbook - "99 Marketing Secrets That Will Change Your Business… And Change Your Life!"
How We Took ClickFunnels From ZERO To Over $100,000,000 In Sales In Just 3 Short Years.
Get The First 257 Episodes Of Marketing In Your Car For FREE On This Pre-Loaded MP3 Player…
Hurry, these are almost sold out.
Want 6 Months of ClickFunnels™ Full Suite for FREE?! (Massive Discount)
Includes: 6 Week Master Class, Traffic Hacks, Inception Secrets & Email Sequences.