It's WHO Not HOW - Dave Woodward - FHR #210

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to Funaki radio this is gonna be a
00:20
fun little episode where I was talking I
00:21
want to talk to you a little bit about
00:22
some of the things I learned when I was
00:24
with Dean grazioso and Russell right
00:25
before 10x and the crazy things that
00:28
Russell blew up on stage at 10x was just
00:30
insane we started to actually what
00:33
happened was Russell and John parks in
00:34
and flying down to spend a day spending
00:37
time basically with Dean Graciosa and
00:39
talking about some of the different
00:40
things he’s doing his business 7f we’re
00:42
doing in ours and I’m really just kind
00:43
of sharing back and forth and one of the
00:45
things we were sitting there at the
00:47
deans conference table talking about
00:48
stuff that he mentioned and I want to
00:50
make sure you guys understand this and
00:51
use this in your own business and that
00:53
is the principle of who not how and it’s
00:58
something I’ve seen happen so often it’s
01:00
we use it a ton here at clickfunnels
01:02
and its really been one of the main
01:04
things that has helped us grow at the
01:06
pace that we have most importantly
01:08
though I’ve seen it in the lives of
01:10
others where when they focus more on the
01:12
who and not the how it’s when their
01:15
that’s how their business is scale so
01:17
fast so let me give you kind of a little
01:19
backstory here and that is these days
01:22
due to the fact that you’ve got Google
01:24
and you’ve got YouTube and all this
01:25
other kind of stuff massive massive
01:27
search engines where you literally can
01:29
spend all the time and the energy you
01:30
want to go out and learn really almost
01:32
how to do anything in the world you want
01:34
to do if you want to spend the time in
01:37
fact one of my favorite songs is
01:39
actually from Macklemore 10,000 hours
01:41
and he basically says you know the
01:44
greats weren’t great because at Birth
01:46
they would they could paint the Great’s
01:48
were great because they paint a lot and
01:50
my only reason saying that is a lot of
01:53
times people think what I need to do is
01:55
I need to master my craft I need to
01:56
spend all the time on how and I’m gonna
01:59
learn how to do this I’m gonna learn how
02:00
to do social media I’m gonna learn how
02:02
to create a funnel I’m gonna learn how
02:03
to go ahead and drive traffic I’m gonna
02:05
learn how to do SEO I’m gonna learn how
02:07
to and to become a massively amazing
02:11
copyright in fact I’m also going to
02:12
learn how to
02:13
edit my own videos and so all of a
02:15
sudden as an entrepreneur we get this
02:17
idea that we have to go out we have to
02:18
learn how to do absolutely every single
02:19
thing ourselves and the only thing that
02:22
does is creates a ton of angst
02:24
frustration and slows down our process
02:27
as take a look when Russell was building
02:30
clickfunnels
02:31
one of the things he looked for and you
02:34
have to understand that when Clint Falls
02:36
came around wasn’t Russell’s first time
02:38
trying to build clickfunnels
02:39
he tried three other different times by
02:41
hiring different outsource developers
02:44
and trying different things and it never
02:46
ever worked it wasn’t until he brought
02:48
in the who which was taught Dickerson
02:51
who knew how to do it and they had an
02:53
exchange of value back and forth as far
02:55
as Russell handling the marking side Tod
02:57
handling the dev side that’s what ended
03:00
up creating and building click funnels
03:01
was having the right who not the how
03:04
another example recently is we’re in a
03:09
situation towards the end of the year
03:11
where Steven Larson wanted to go and
03:15
we’ve been working with Russell for the
03:17
last year and a half and really became
03:20
Russell’s right-hand guy when it came to
03:21
funnels and building funnels and we were
03:23
joking around the other day about how
03:25
literally Russell and Stephen could be
03:27
talking and they weren’t even finishing
03:29
each other’s sentences they got to the
03:30
point so good were they were literally
03:31
finished each other’s thoughts where
03:33
very few words would ever actually
03:34
exchanged between the two of them they
03:36
go okay got it you got it I got it you
03:37
okay go go go and it literally became
03:40
that quick between the two of them well
03:42
it got to the point where Stephen has
03:45
always had this desire to kind of go out
03:46
and do his own type of thing and it was
03:47
mutually beneficial for him to go out
03:50
and do that so all of a sudden we’re in
03:52
a situation where we no longer had
03:54
Stephen here who is going to be helping
03:56
build photos with that okay we got to
03:57
find someone else to build funnels and
03:59
so we went out and hired different
04:00
people now and brought in Nick to help
04:01
build funnels but what happened was it
04:04
created this new situation to where it
04:06
was like listen how much time as we look
04:09
at trying to scale click funnels from
04:10
where we’re at right at the end of 2017
04:13
with just over 50,000 customers how in
04:16
the world are we gonna get to a hundred
04:17
thousand customers by the end of 2018
04:19
and one of the main things we realized
04:22
is the only one that’s gonna happen is
04:23
by Russell doing less of the actual
04:26
funnel building
04:27
even though part of that is his love and
04:29
his passion everything else there’s
04:31
other things as the CEO and co-founder
04:32
he needs to focus on so we ended up
04:35
bringing in James P Friel who is just a
04:38
genius at Trello and he’s amazing at
04:41
yeah it really bringing together systems
04:43
and so one of the main things he’d spend
04:45
a lot of time with Russell doing is
04:46
going through the different things that
04:49
Russell was doing and thinking okay
04:50
who can we now hire and bring in to do
04:53
this who can do the copy who can do the
04:56
graphics who can do some of the funnel
04:58
building who can do some of this and we
05:00
created this amazing internal agency out
05:04
of necessity to find a way of replacing
05:07
Stephen and also freeing more of
05:08
Russell’s time up and it was extremely
05:11
painful at first kind of working through
05:13
it and everything else like any change
05:14
is but the amazing thing was all of a
05:17
sudden we started finding out there was
05:18
a lot of who’s out there who knew things
05:21
extremely well who were great at it
05:23
but more importantly the cohesive group
05:26
together created this gel that basically
05:28
all of a sudden things started to to go
05:31
at a much faster pace so now we were
05:34
looking at the saying okay how much time
05:36
would it take to to rebuild a funnel and
05:38
get it out there or to create a new one
05:39
and this whole agency model has been
05:41
facilitated because of James being in
05:43
the office and the irony was all of a
05:46
sudden it was you know fast forward two
05:48
months and James came in the office and
05:51
saw Russell basically stretching out his
05:53
back on one of the foam rollers he has
05:55
in his office there and Russell was like
05:57
this is really really a weird time for
06:01
me and James like what do you mean he
06:02
goes this is the first time where things
06:04
are working without me having to do them
06:07
and it was like this huge epiphany like
06:09
oh my gosh if I hire and I bring in the
06:12
right who it actually allows me to to
06:16
get more done and it allows you because
06:18
now what Russell gonna do is focus on
06:20
his unique ability and his strengths
06:22
which he has a ton of and that allows
06:24
him then the ability to actually help us
06:26
take clickfunnels to level we’re trying
06:28
to go my only reason to mention that is
06:31
I want you to make sure that you
06:33
understand as an entrepreneur the key
06:35
here is the who more so than the how
06:37
don’t spend all your time and energy
06:38
trying to create how am I to do this how
06:40
that just find the right whoo and so
06:43
taking you back to where we were at
06:44
dean’s office
06:45
Dean was we were talking about a couple
06:47
of different strategies as far as
06:49
YouTube and Dean’s like okay so let’s
06:53
see we can either learn we can learn
06:55
YouTube or you know what who’s the best
06:57
YouTube guy out there that I can hire
06:59
and it was just that epiphany of forget
07:02
trying to learn and forget to your team
07:04
trying to do it just go out and bring in
07:06
the best hire someone who else who
07:08
already knows it and let them come in
07:10
now I know what a lot of you guys are
07:12
probably sitting there thinking is well
07:13
Dave that takes money and it’s not
07:16
dripping right now I don’t have that and
07:17
so it’s just me trying to do everything
07:19
I can myself I get that I’ve been there
07:22
I know exactly how that feels
07:24
one of the key things though I can tell
07:26
you the very first thing any of you need
07:28
to do is take a look at your time and
07:30
the first thing you need to hire is an
07:32
executive assistant you have to have an
07:34
admin person they your time is worth so
07:37
much more than the little tiny stuff
07:39
that you’re doing and that that who will
07:41
allow you to really focus on your
07:43
business and it really doesn’t cost you
07:44
as much as you think it does it’s by far
07:46
the first investment in yourself that
07:47
you have to make the second thing then
07:49
is to take a look at who else you can
07:52
bring in that Ash can do things that you
07:55
can either one share in some of the
07:57
profits with or who you have other
08:00
things of value that you can provide to
08:02
them and what I mean by that is there’s
08:04
a tape example weep with clickfunnels
08:09
we have a situation where we’re always
08:12
you know Ryan our CTO and Todd our
08:15
co-founder are always out looking for
08:17
additional developers and one of things
08:19
we learned years ago was an a player is
08:22
worth literally a thousand to ten
08:25
thousand times more than a B player not
08:28
just in in what they bring it’s the way
08:31
they think it’s the way they get things
08:33
done it’s the speed at which things get
08:35
done it’s the cohesiveness they have
08:36
with other a players it’s a process of a
08:39
master my it’s the craziest thing and
08:41
I’ll do a podcast just on a player’s in
08:43
a different time but realize the key
08:44
here was bringing on a players well
08:46
first of all a players cost a lot but
08:49
the other thing we thought is how are we
08:51
going to attract some of these eight
08:52
players who some of our dev guys have
08:54
worked
08:54
that Facebook and Google and Yahoo and
08:56
have had these crazy crazy you know
09:00
careers and so Ryan said you know what
09:02
one of the most appealing things for a
09:03
lot of these deaf guys that we brought
09:05
in yes the monies has to be there has to
09:07
be somewhat comparable but what we were
09:09
able to find actually is we actually
09:11
were able to pay some of these deaf guys
09:12
less than they were making before
09:15
because we provide them opportunity one
09:18
of those opportunity was actually to
09:19
work from home they don’t have to go in
09:21
some of these guys basically working up
09:23
in the Bay Area we’re commuting an hour
09:24
and a half to two hours each and every
09:25
single day back and forth and away from
09:27
their families we’re here they I could
09:28
actually stay remote and they could work
09:30
from home and so that was a value add to
09:33
them the others some of these deaf guys
09:35
they wanted to basically work on
09:36
something that had a massive impact they
09:38
didn’t want to be working on the back
09:40
end of Twitter where they were taking
09:42
care of a couple little tiny pieces of
09:44
code and that’s all they ever did and no
09:45
one ever see the impact and so because
09:47
of the impact that they actually could
09:49
have on a platform like clickfunnels
09:51
that could then go out and change
09:53
Lilley provide freedom to entrepreneurs
09:55
that’s what excited them so if you take
09:58
a look at what you’re what you’re doing
10:00
and the stuff that you’re bringing
10:01
together a lot of times it’s not
10:03
necessarily just the dollars it’s not
10:05
always cash that people want you’ll find
10:07
it’s amazing to me how much people will
10:09
do for other types of things aside from
10:11
cash sometimes it’s just they’re in a
10:14
bad situation and they’ll take less
10:16
money now just to be appreciated others
10:18
it’s they they want to be able to be a
10:21
part of something bigger than what
10:22
they’re currently working on I mean
10:24
there’s so many different things so just
10:27
as you take a look at your business
10:29
first thing I’d encourage you is first
10:31
of all go out and get an admin it’s the
10:33
most important it’s the most important
10:36
decision any of you guys can make is you
10:38
have to hire an admin person to take
10:40
care of the set of stuff that you don’t
10:41
need to be doing
10:42
second of all after you’ve hired that
10:44
admin person then take a look at what
10:46
are some of the strengths that that you
10:49
have and what are the areas that you may
10:51
not even like to do even though you
10:52
might be good at it but you don’t like
10:54
to do that you could bring someone else
10:55
in to do for you so just realize that
10:58
when you’re looking at building your
10:59
business focus more on the who and not
11:01
the he’ll have an amazing day amazing
11:03
time I hope to hear from you guys soon
11:05
if you guys like what you’re hearing why
11:08
please go to iTunes rate it leave and
11:10
review I’d love to hear your feedback
11:13
send me a personal message on Facebook
11:15
if you’d like to do that as well but
11:17
again we’d love to start seeing some
11:18
more ratings and reviews that’s
11:19
something I’ve never really pushed
11:20
before I’m gonna start trying to get
11:21
some more ratings and reviews out there
11:23
so go to iTunes and Mia rating your
11:24
review send me a Facebook message let me
11:26
know what your liking let me know what
11:28
you’re not liking and by all means I
11:29
wish you all the best in your business
11:31
and we were talking just the other day
11:33
recently here at clickfunnels
11:35
Russell I overheard him on a interview
11:38
he was doing and the whole reason this
11:41
was talking about this idea as far as
11:42
the reason that clickfunnels exists is
11:43
to give freedom to entrepreneurs and I’m
11:46
gonna do a podcast later on the
11:48
importance of freedom but just realize
11:50
that’s the whole idea why clickfunnels
11:52
exists and one of the best ways to get
11:53
you freedom right now is to focus on the
11:55
who and not the how you know one of the
11:58
things that means a ton to me is the
12:00
personal reviews that you guys leave on
12:02
iTunes you won’t mind going out great
12:04
this show let me know how I’m doing
12:05
just go to iTunes click on the episode
12:07
and rate it leave a comment I read all
12:09
the comments I appreciate all the stars
12:11
and everything different already left
12:13
forming again I really appreciate it and
12:15
it’s my way of finding out how I’m doing
12:16
so if you don’t mind I’d really
12:18
appreciate it and I again thank you so
12:20
much for all that you guys do have a
12:21
great day

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki