James Friel, Productivity Hacks That Will Save You Time and Make You More Money

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everyone this is
00:18
dave wood weird i am your host of fun
00:20
lack of radio and i’m super excited
00:21
today i have the opportunity i’m james
00:23
real with us he is the master when it
00:25
comes to productivity james welcome
00:26
welcome welcome awesome thanks Dave
00:29
great to be here with you I’ve been
00:30
looking forward to this me too i first
00:33
got introduced to obviously through
00:35
Russell and the whole Trello idea wasn’t
00:37
completely foreign object to me and I
00:40
think that part that I’m so excited
00:42
today and really talking to you about is
00:44
helping other entrepreneurs really
00:46
understand the importance of
00:47
productivity as you are again it’s not
00:49
trapped near yourself obviously you
00:52
spend a lot of time you understand the
00:53
problems a lot of entrepreneurs have as
00:54
far as being busy versus being
00:56
productive but Before we jump into that
00:58
if you don’t mind tell people a little
00:59
bit about yourself and what brought us
01:01
here today yeah okay well i’ll give you
01:04
the abbreviated version because the long
01:06
version could be like easily had over
01:08
one or two bottles of wine but the the
01:12
long story short is i am a former rocket
01:17
scientist turned business consultant and
01:20
i spent the first ten years of my career
01:22
in the corporate world working for some
01:24
really big companies doing some really
01:26
cool things and you know i got real with
01:30
myself five years ago is when i left and
01:33
was just you know convinced that my
01:37
future was in you know being an
01:39
entrepreneur and starting and running my
01:41
own companies and so so i took the leap
01:44
five years ago and it’s been one of the
01:47
best things I’ve ever done scary and
01:49
very chaotic at times there’s no
01:51
question about that which is part of the
01:54
reason I really dope into productivity
01:57
and how to get things done was just
01:58
because there was so much happening
02:00
simultaneously you know managing all
02:03
these different projects and teams and
02:04
bank accounts and you know finances and
02:07
all those things at the same time felt
02:10
pretty daunting and I think it does for
02:12
people and i think i was at strange in
02:14
that but i’m i’m happy to say that i’m
02:17
still standing things are better than
02:20
ever and um and I don’t see any reason
02:23
or anything that will slow me down at
02:25
this point so I’m excited to share
02:27
anything you know that can help my
02:30
fellow entrepreneurs really get more out
02:33
of what they’re doing I don’t think it’s
02:35
always about working harder you know I
02:37
heard Russell say actually on one of his
02:39
recent marketing your car podcast like I
02:42
love the idea of hustling I love that I
02:44
love Gary Vee all of it I’m like I work
02:47
as hard as anybody you can imagine but
02:50
at some point you have to work smarter
02:52
if you want to get better results like
02:54
you can’t just keep working harder and
02:55
harder there is a limit to how hard a
02:58
human being can work and and I think
03:00
that’s like shifting gears in a car um
03:05
you know I learned to drive on a manual
03:08
and I actually do cast judgment on
03:11
anyone who doesn’t know how to drive a
03:13
stick it seems like you’re supposed to
03:17
know that but I guess that’s antiquated
03:18
thinking but but for me the analogy is
03:21
it’s like you know you you can have a
03:24
super fast car but if you don’t know how
03:27
to shift out of first gear into second
03:29
gear you’re going to be totally limited
03:32
and you’re going to redline the engine
03:34
and you’re gonna burn it out and I think
03:36
the exact same thing is happening with a
03:38
lot of people that I see we’re running
03:39
their own companies you know hard work
03:41
is great I think it’s the foundation I
03:43
think it’s necessary but you have to
03:45
shift gears into working smarter getting
03:48
more leverage out of yourself out of
03:50
your team out of all these different
03:51
things and so I really became fascinated
03:53
with that because I saw that as as the
03:56
bottleneck that was preventing the
03:59
growth for me in my companies and and
04:03
then since then I’ve been helping other
04:04
people do that also no James I think one
04:08
things you may mention as the fact that
04:09
you’re not running just your company due
04:11
to your skill set everything else you
04:13
actually run multiple companies for
04:14
other people as well I know like you’ve
04:16
been a member of our inner circle now
04:18
and because of that we’ve learned a ton
04:20
from you but especially when you start
04:21
looking at trying to manage other
04:23
people’s company that brings on
04:24
completely different skill set and you
04:27
really have to understand productivity
04:29
and I think what you you’re really good
04:30
at is helping people get the most out of
04:33
their employees out of their staff how
04:35
to hire effectively how to train
04:37
effectively and systems is really kind
04:39
of that I think maybe it’s because your
04:40
rocket scientist everything else you
04:42
understand the value of systems if you
04:44
don’t want just take a few minutes to
04:45
help people who aren’t system oriented
04:47
to understand why they need to have
04:49
systems and how they can start building
04:51
on systems yeah yeah definitely so so
04:55
the first you know the first piece of
04:57
that is why have systems um i would i
05:01
would say at the outset you don’t have
05:04
to have systems like you only need
05:05
systems if you want your life to be
05:07
easier and you want your business to run
05:09
and i say that sort of tongue-in-cheek
05:12
but i know that there are people who are
05:15
sort of addicted to the chaos and
05:17
they’re addicted to the busyness as
05:19
opposed to the productivity and I think
05:21
busyness and productivity or two totally
05:23
different things and so why you’d want
05:26
to have the systems is because you’re
05:29
trying to build something that’s bigger
05:30
than you can just do yourself you know
05:33
you if you’re as if it’s just you and
05:36
you know I think there’s value in having
05:38
systems even if you are a solopreneur
05:40
something like that but if it’s just you
05:42
and you don’t you know you just want to
05:44
have like a nice easy income and and
05:47
that sort of thing focus on cash and
05:50
that’s totally okay but for people who
05:53
are building teams for people who are
05:55
building businesses for people who are
05:57
building businesses that they can sell
06:00
in the future or have the opportunity or
06:02
the option to sell um business is a
06:06
series of systems like at the end of it
06:09
it’s you know you have these different
06:11
systems that work together to produce
06:13
one result with two results happy
06:16
customers and cash profits right and
06:20
then in the black box in between happy
06:23
customers and cash profits is a system
06:25
called business and and I think that’s
06:28
you know that’s the fundamental mindset
06:31
and the thinking behind why you want to
06:33
have a system it’s very difficult to to
06:36
grow anything
06:38
unless it’s done in a systematic way um
06:41
otherwise it was just a lot of there’s a
06:43
lot of chaos and growing chaos doesn’t
06:47
work it just leads to leads to more
06:50
chaos totally understand in fact it’s
06:54
because of you a couple months ago I
06:56
knew my son was coming home from his
06:57
mission and I thought you know what he
06:59
can either go and get a job or I can
07:01
have a higher network for me and I
07:03
thought actually we were at an inner
07:05
circle meeting this last weekend and as
07:08
I’m sitting there talking to you I
07:09
thought about the importance of systems
07:10
I know you said as far as Trello and
07:11
having checklists actually having people
07:13
know exactly what they do in there so my
07:15
son gender is sitting over here I’m just
07:18
desk behind me and he’s actually going
07:20
through right now and recording videos
07:22
of even my new task as far as here’s the
07:26
email process and this is how it’s done
07:27
you copy this hit from this here and put
07:29
it here and that’s how this broadcast
07:31
goes out and documenting different
07:33
funnel steps and things and so his job
07:35
right now is to document for me some of
07:37
the mundane type of task that i
07:39
outsourced but that way i have it
07:41
because otherwise I could keep I what I
07:43
found for myself is I keep having to
07:44
retrain everybody and I don’t have
07:46
something on video to show them exactly
07:48
how to do it so thanks to you my son has
07:51
a job and I’m he’s actually helping me
07:54
out of time so I love love that idea
07:55
yeah but it’s also so James tell me when
07:59
you start looking at a system what does
08:02
an object where should they start first
08:03
when they want to start putting systems
08:05
in place what are some of the first
08:06
things they should systematize
08:08
definitely it’s a great question and I
08:11
think from my perspective um you need it
08:17
you need to increase your bandwidth
08:18
because out of your typical entrepreneur
08:21
in myself included where’s more hats
08:25
than is what a normal person probably
08:28
would or could do right there’s a level
08:31
of contains schizophrenia that I think
08:35
happy you know if you’re like okay cool
08:38
I’m going to be the internet marketer or
08:40
I’m going to be you know the salesperson
08:43
or I’m going to be this role or that
08:44
role or whatever and I think slowly and
08:47
methodically moving yourself out of the
08:50
holes in which you don’t consistently
08:52
shine and are in your zone of genius is
08:55
the place where I work where I started
08:58
right so my very first thing is you need
09:02
it you need a great assistant you need a
09:04
great right-hand person um and that’s
09:07
like that’s i can’t imagine not having
09:11
not having that right i have i have a
09:14
fantastic right hand / surnames dana a
09:17
lot of some of the people and inner
09:18
circle have got a chance to to know her
09:20
a little bit but you have to have you
09:23
have to have somebody who complements
09:25
you and you have to have somebody who
09:27
you know buys into the vision of what
09:28
you’re doing who understands and is
09:30
going to work just as hard as you but in
09:33
a different area and so for me I think
09:36
you know systems are on systems or the
09:39
combination of people and process and
09:42
technology and a lot of times I think we
09:47
have a poor definition of systems as as
09:50
business owners and entrepreneurs like
09:52
we somehow believe maybe because of
09:55
amazing marketing from software
09:57
companies that a system is just
10:01
technology and a system is just tool and
10:03
I think that was one of the roadblocks
10:06
that actually prevented me from creating
10:09
what I have now that keep it simple
10:10
system that uses Trello as part of the
10:12
technology is that I was really focused
10:14
on you know okay I got to get this tool
10:16
here I got to get technology and you
10:19
know and that led through all different
10:20
all different you know heartache and
10:22
headache and you know trying different
10:23
tools you know base camp and a sauna and
10:26
Trello several times before and all
10:29
these different things but a system
10:32
really is people and process and
10:33
technology and I think the number one
10:35
step you have to be able to find
10:37
somebody who’s going to let you increase
10:40
your own bandwidth and and from that
10:43
point then I think you start looking at
10:46
okay what are the tools and how will we
10:48
communicate with each other what needs
10:50
to be done how will I make sure that
10:52
that person is accountable for keeping
10:54
things you know keeping the commitments
10:57
that they’re making and how am I going
10:58
to know like what are we working on when
11:00
is it going to be done who’s doing it
11:02
like all these
11:04
very basic things that you you somehow
11:06
don’t think about until you’re in the
11:09
middle of all the chaos and you’re like
11:10
man I really would love to know who is
11:12
working on this and where are they right
11:14
now right is basic questions that I
11:17
think usually hold hold people back and
11:20
it’s the and it’s definitely the people
11:23
you’ve got to have great people but then
11:25
you need a great process for those
11:28
people to follow and then a tool that’s
11:30
natural enough that it’s easy for people
11:34
to follow the process and it’s easy for
11:36
them to use so that’s like that’s my
11:38
real high level answer on when I’m going
11:41
in someplace like what am I looking for
11:43
how who’s here and how are they
11:45
currently working and how can we get
11:47
them working together in a way that
11:49
causes less less back-and-forth
11:52
communication um you know less chasing
11:56
all of those things I I thought um and
11:59
you know I’m I’m could be called
12:03
obsessive I suppose insert and and I
12:07
think I think I think their number
12:10
number of people who know me well who
12:11
would agree with that but what’s what
12:14
drives me nuts is chaos like I literally
12:18
like feel like I’m gonna get a rash if
12:21
there’s too much chaos I’m gonna break
12:23
out in hives and and then what makes it
12:26
even worse as if there’s chaos and I
12:28
have to repeat myself I really don’t
12:31
like having to repeat myself and I found
12:34
myself repeating myself constantly and
12:36
and instead of you know dealing with
12:39
that and being like oh I guess this is
12:41
how it is I’m like there’s no way I’m
12:44
going to live on this planet and do all
12:47
these things i want to do if i’m having
12:49
to continuously repeat myself so part of
12:51
the reason i got you know to the point
12:54
where i created this system was because
12:57
I didn’t want to repeat myself and I
12:59
didn’t want any chaos and I just like I
13:01
literally just sat down and said how do
13:03
I get things done with people coming in
13:06
and out you know contractors coming in
13:08
and out full-time people coming in you
13:11
know hopefully not going out quite as
13:12
often but we live in a network
13:15
world and my ability to get results is
13:19
is definitely in direct proportion to
13:22
how well I can communicate delegate and
13:24
keep other people accountable for
13:26
helping me achieve achieve the goals
13:28
that we want so yeah it’s like that’s
13:33
that’s definitely you know pert maybe a
13:38
personality thing or you know just a way
13:40
that I think thing but I I can’t handle
13:43
it like I literally like it I could say
13:47
James the OCD eight years what we love
13:49
the most because it actually helped us a
13:52
ton here at clickfunnels because we’ve
13:55
been I mean forever Russell’s always
13:59
have the philosophy of ready fire aim
14:00
ready fire aim and its work it’s built a
14:03
huge organization problem is you can’t
14:05
scale on that type of a mindset because
14:08
there’s too many ther e’s have too many
14:10
people involved and even though your CEO
14:13
and your director or whoever or you as
14:14
the entrepreneurial you have that
14:16
mindset and you know where you want to
14:17
go if no one else does they keep coming
14:19
back and asking you to repeat yourself
14:21
so help me understand what do you want
14:23
what do you want what do you want what I
14:24
do which I do and I know for us that’s
14:26
been one of the greatest things we’ve
14:28
learned from you is and again we are
14:30
nowhere as efficient at Antrel is we
14:32
need to be but I can tell you it’s
14:34
helped us a ton just to get sinks a
14:37
little more organized if nothing else it
14:39
cuts down on the emails as far as where
14:40
some of these assets out well I know
14:42
they’re on our trail aboard and they’re
14:43
under the assets called so I don’t need
14:45
to go find the logo I don’t need to go
14:46
find this and it’s been great for me
14:49
especially as I’m is I’m training other
14:51
people bringing them in so take for
14:52
example on the podcast on a podcast I
14:55
used to literally do everything from
14:57
beginning to end and the very first time
14:59
I heard you talk i was like oh my gosh
15:00
i’m being so stupid there’s gotta be
15:03
some better way and so I’ve literally
15:04
created a again I just polite Rella
15:07
board here you can see all the different
15:08
tasks and the key for me on that is as
15:12
soon as i finish i know someone else has
15:14
taken responsibility for it and I know
15:16
just because I can look on the Trello
15:18
board and I can see if it’s done if it’s
15:20
not done yet I love your idea as far as
15:23
it there’s no way the world I know
15:25
you guys who are listening right now are
15:26
going well I just want James to teach
15:28
Trello for four hours James can teach
15:30
trailer for days and you still won’t
15:31
have everything that he needs and it’s
15:33
honestly this rarely do I say you need
15:35
to hire somebody on a podcast but I
15:37
could tell if you want to scale your
15:38
business you have to get ahold of James
15:40
and James I at the end you can tell me
15:42
exactly how you want people get ahold of
15:43
you but realize if you’re trying to
15:45
scale a business there is only one way
15:47
to do it you have to have systems in
15:48
place and so for us the thing I love
15:51
about and I know you mentioned you know
15:53
three or four different styles of Trella
15:55
boards but for us when we’re looking at
15:56
one I use all the times where I’ve got
15:58
my not start a column my doing column
16:01
after do it is completed I didn’t have
16:04
follow-up them and I have assets in my
16:05
podcast and so those are some of the
16:07
things that it’s allowed me literally to
16:09
as soon as I get done with this podcast
16:10
I literally put in it’s completed Scott
16:13
then takes it copies it for damn
16:15
basically has it puts all the file
16:17
together cuts it out dubs it wherever we
16:18
need to he then sends it over it goes to
16:21
rev I don’t ever see it from Revit goes
16:23
to my son who now max goes does it takes
16:25
all the show notes everything else gets
16:26
posted I’m going to do the podcast and
16:28
that’s it and it’s it has saved me hours
16:31
and hours of my time which again it’s
16:33
not those are the steel sets I’m I don’t
16:36
need to be doing I can hire the people
16:38
to do that I love having these types of
16:40
interactions with a specialist like
16:42
yourself and then allowing people the
16:44
opportunity go and do everything else so
16:45
I can focus on what I’m good at and I
16:48
know you were you and Russell have both
16:49
spoken to the fact that as far as don’t
16:52
try to improve on your weaknesses
16:54
instead focus on your strengths so if
16:56
you don’t mind kind of expand on that
16:58
concepts i know a lot about repairs try
17:00
to do everything and you’re really good
17:02
at doing what you do best and get rid of
17:04
the things you don’t want to do yeah
17:06
that’s so important I I I have three
17:10
things written on my board and if I’m
17:13
not doing one of those three things that
17:16
I know that there’s something else that
17:18
I can hand off to somebody and this will
17:20
be different for everybody but for me
17:22
they’re identifying and creating
17:23
opportunities inspiring and organizing
17:27
people and managing my numbers and those
17:30
are those are the jedge repeat those
17:32
because I’m actually writing these
17:33
things down
17:34
okay sir so the first one is identify
17:37
and create opportunities the second one
17:40
is inspire and organize people and the
17:44
system stuff what we’re talking about
17:46
definitely comes under organizing people
17:48
and then the third one is managing my
17:50
numbers you know financial numbers
17:53
marketing numbers all of those things
17:56
and and so like the way I look at it is
18:00
this you you have several roles in your
18:03
company and one of those roles is your
18:08
you’re the CEO right that’s a lot of the
18:10
reason why people get into business for
18:12
themselves is because either they they
18:14
don’t like working for other people they
18:16
think they can do it better they just
18:18
want the sense of freedom like there’s
18:20
there’s a very small number of reasons
18:23
why people eventually decide to take
18:25
this leap into the abyss of
18:27
entrepreneurship and and I think it has
18:29
to do with you know being a person who’s
18:31
somewhat free-thinking independent
18:33
wanting to create more impact more do
18:37
more than they feel like they otherwise
18:39
couldn’t so they free themselves from
18:41
all these constraints which i think is
18:43
good but I also think it presents its
18:46
own weakness as well which is now you
18:49
have nobody to report to like you have
18:51
nobody who’s holding you accountable and
18:54
and and that works for some people but I
18:57
think a better way of looking at it is
19:01
you know you’re you’re the business
19:03
owner you’re the CEO but most of the
19:06
time you’re going to be doing other
19:08
tasks besides you know business owner
19:10
tasks you’re going to be doing things
19:11
that need to be done also and I wake up
19:14
in the morning and I say this okay today
19:17
I’m the one who owns these businesses
19:19
but i also have a really key employee
19:22
and his name is James P grill and I need
19:27
to make sure and he’s and he is
19:29
unemployable to anyone else in the ass
19:35
to manage and and I have I have the
19:39
privilege and Fisk of managing this guy
19:41
every day and so I’m saying all right
19:44
now I have this
19:46
that employee and and what about what am
19:51
I going to have him work on I need to
19:53
have him work on the things that he’s
19:56
really really good at and and I don’t
19:59
want to distract him with the things
20:02
that I can get other people to do who I
20:04
could pay a lot less money than what it
20:06
takes to pay him and and so having that
20:10
weird again sort of like contains
20:13
schizophrenic way of looking at it
20:16
allows me to step in and out of that
20:18
role you know saying okay now I’m
20:21
thinking about this as the business
20:23
owner and what do I need what do I need
20:26
James to work on and what do I need Dana
20:29
to work on and what do i need this
20:30
person work on this person and it and it
20:32
allows me to have a more neutral and
20:35
objective view of how things are getting
20:39
done and being you know with a critical
20:42
eye to say all right well am i keeping
20:44
am i keeping James focused on the three
20:47
things that he’s really really good at
20:48
or or am i wasting money by having him
20:52
do things at a he he doesn’t want to do
20:56
so he’s going to resist doing those
20:57
things right be he sucks at those things
21:00
because there’s plenty of things that
21:02
I’m not very good at and see like
21:05
somebody else could just do a cheaper
21:08
right so I want to I want to be
21:12
intelligent with how I’m growing my
21:14
company and it doesn’t make sense like
21:17
it literally doesn’t make sense to give
21:19
James the employee things that I can do
21:22
cheaper he sucks at or he doesn’t want
21:24
to do and he’s going to fight me on them
21:25
that was awesome tell me as far as i
21:29
know when i first started as
21:30
entrepreneur my biggest concern was
21:32
actually thinking i can afford to pay
21:34
someone or hire someone how do you help
21:37
entrepreneurs small business owner get
21:40
over the hurdle of understanding of what
21:42
you just said that is you can pay
21:43
someone to do that a lot less expensive
21:45
than what you’re what you should be paid
21:47
what are some of the things I mean
21:50
entrepreneur overcome that mindset yeah
21:52
it’s it’s a I think it’s a pretty
21:54
standard way of thinking um and I’d say
22:00
a couple things the first is
22:03
understanding opportunity cost is
22:06
incredibly important um if you’re you
22:10
know if you’re a business owner or
22:12
you’re an investor let’s just take you
22:14
know an investor for example I have a
22:17
really good friend of mine who on one of
22:20
the top investment advisors in the US
22:22
and I think his like several
22:25
conversations with him really helped me
22:27
hone in on this but when he’s looking at
22:30
you know he’s looking at investment
22:32
options right if you’re going to invest
22:33
you have let’s say you have ten thousand
22:35
dollars to invest and you’re going into
22:37
the stock market and you’re looking at
22:39
different investments that you can make
22:41
with that ten thousand dollars and let’s
22:44
say you know for the sake of making this
22:46
analogy really easy you can only invest
22:48
at ten thousand dollars in one company
22:50
like you couldn’t split it up okay so
22:52
there are thousands and thousands of
22:54
publicly traded companies on all of the
22:57
stock exchanges and if I have ten
22:59
thousand dollars and I’m going to invest
23:01
it in one of those companies then that
23:03
also means that saying yes to investing
23:06
in that company means saying no to
23:09
investing in all of the other companies
23:11
and it also means that if I’m making a
23:15
ten percent return on that investment in
23:19
the company that I choose to make but
23:22
every other company is getting a twelve
23:24
percent return then that investment even
23:28
though I’m making ten percent on it is
23:30
costing me two percent right that’s the
23:33
cost of the opportunity of keeping my
23:36
cash locked up in that one investment
23:38
and so um warren buffett said said this
23:44
he said that the the primary function of
23:48
you as a business owner or as a manager
23:51
is to allocate resources and time
23:55
contrary to what a lot of people believe
23:58
time is the most valuable and precious
24:00
resource it’s not money money can money
24:03
can be made money can be lost time
24:06
cannot be made but time can be lost
24:08
therefore it’s a non-renewable resource
24:10
that we have to be the most diligent
24:12
right most of us only have you know
24:15
seventy eighty ninety my goal is a
24:17
hundred years here on this planet and
24:20
and so I look at my time as an
24:23
investment and so when I’m saying where
24:27
am I going to invest my time I have to
24:29
be careful that I’m not incurring
24:32
opportunity costs by investing it in the
24:34
wrong place or like so to bring this
24:37
whole thing home if I were to I’m
24:39
terrible I’m absolutely terrible at at
24:42
scheduling meetings which is why it took
24:44
us so long to do you got in touch with
24:47
Dana or like whatever we worked out I’m
24:50
terrible at it I don’t know why and I
24:52
stopped caring why I stopped I stops I
24:55
was like all right this is something
24:57
that the James beef real employee sucks
24:59
I’m not going to let him do that anymore
25:02
because he’s just gonna screw it up
25:04
again and again and again and so if I’m
25:06
spending my time you know figuring out
25:10
back and forth on meetings and all this
25:11
other stuff then the difference of what
25:14
i could pay somebody to do that for me
25:16
versus the the thing that I’m going to
25:20
do the best identifying creating
25:21
opportunities or inspiring and
25:24
organizing other people like those those
25:26
are the tasks that I’ve been practicing
25:28
for a really long time and I’m good at
25:30
and those are the ones that make you
25:32
know the thousands of ten thousand
25:33
dollars an hour it’s not me sitting down
25:36
to figure out you know are we meeting at
25:39
four thirty next week or is it this week
25:41
and is it mountain standard time or
25:43
pacific time like i don’t know i don’t
25:45
know and and so what like the the false
25:49
belief you know speaking of calls police
25:52
where we talked about a lot that that a
25:54
lot of the the event last week the false
25:57
belief is that if you spend your time on
26:00
something it’s not costing you money and
26:03
that is that is a hundred percent in
26:07
accurate and it will screw you up every
26:10
single time because no matter what
26:12
you’re spending your time on it’s
26:14
costing you money
26:17
and if you’re the one if you’re the you
26:19
know the talent in the organization or
26:22
you’re the person who’s you know
26:24
responsible for driving growth whenever
26:27
you’re taken out of that role and put
26:29
into a role that’s not inferior just
26:31
different and it has a different market
26:33
value you’re costing yourself money and
26:36
and so saying yes to one thing means
26:40
saying no to something else and saying
26:42
no means yes also like these things work
26:45
together and so for the guys who says I
26:48
can’t afford you know hire a part-time
26:51
assistant you know my argument would be
26:55
what what is more valuable than you
26:58
freeing up your time to do what you’re
27:00
really good at like it unless unless you
27:03
genuinely like the the best use of your
27:05
time is doing those tasks in which case
27:08
you’re probably not that’s an
27:10
entrepreneur right absolutely that you
27:14
absolutely need to do it and it doesn’t
27:16
have to be all or nothing I think a lot
27:18
of people fall into the trap of oh well
27:20
if you know I have to have you know for
27:23
40 hour week employees I got to pay them
27:26
benefits I gotta do all it like it
27:27
doesn’t have to be all or nothing All or
27:30
Nothing mentality will like obliterate
27:32
you as an entrepreneur you need to find
27:35
systematic ways to consistently ease
27:38
into more leverage and and like i said
27:41
earlier for me it’s finding that
27:43
right-hand person that you can trust who
27:46
compliments you um obviously take care
27:49
of them you know I I think the world of
27:52
dana and i take care of her and I want
27:55
her to be in that role if that’s what
27:58
she chooses because it helps me stay in
28:01
my lane it helps me stay in my er my
28:03
role and and every single person who
28:05
helps me with things has that same you
28:09
know I have that same feeling for them
28:10
and so it’s not about in it’s an
28:12
investment it’s an investment in your
28:15
time it’s an investment in your business
28:17
it’s an investment and all these other
28:19
things and I think I’ll summarize it by
28:21
saying this you are not paying for
28:24
somebody else’s time as much as you’re
28:27
buying back your own type
28:30
sample and and I think that’s a critical
28:33
distinction that I that most people miss
28:38
I’m just writing notes I love the idea
28:43
as far as you’re buying back your own
28:44
time makes a little bit easier to think
28:47
about yeah I was extracting some of the
28:50
other day about because we always talked
28:51
about ROI but he was talking about our
28:53
OT as far as what’s the return on your
28:55
time and I think that’s again but they
28:58
build the buyback time is awesome I
29:00
think that’s a great great analogy it’s
29:02
very are cool slow one of the things we
29:05
were talking about this last weekend
29:06
when we were together and that was your
29:08
one thing so as we were kind of going
29:10
through it let’s get you up there stands
29:13
a little context here for you those of
29:14
you guys who had 14 weren’t able to be
29:16
witnesses last weekend we put together
29:18
especially dead for our inner circle the
29:20
ignite members where Russell talked some
29:23
things he’s gonna be coming out with in
29:24
his new book expert secrets and really
29:26
dope deep deep deep into the perfect
29:28
webinar and all that kind of stuff but
29:30
it was a real big focus on the one thing
29:32
and it was great for me just to as kind
29:35
of moderating and working with Russell
29:36
there and working with the people like
29:38
James you did such an amazing job of
29:41
really just fighting and strum and
29:44
trying to find out exactly what is my
29:46
one thing do you still have that written
29:48
down anywhere near I haven’t memorized
29:51
it’s already like I was like get that
29:54
thing up there um now the what my one
29:57
thing was to help everyone realize that
30:00
they can get everyone on their team to

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