Jena Rodriguez, How To Make Branding Work When You Don't Have Millions To Spend

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everybody welcome
00:18
this is dave wood were the host of
00:19
funnel hacker radio today you have the
00:21
opportunity of hearing from Jenna
00:23
Rodriguez I’m really excited to get to
00:25
know where I don’t know her as well as
00:26
it knows of my other guests but she
00:28
comes highly recommended and that’s all
00:29
it takes for me and she is a six and
00:32
seven-figure brand strategist so Jenna
00:34
welcome hi Dave how are you thanks for
00:37
trusting the referral know what no it’s
00:40
awesome cropped out Scott Morrison for
00:43
the referral yeah Scott for a long long
00:45
time and he’s a dear friend and he’s one
00:47
of those guys who will never ever ever
00:49
send me anybody who he doesn’t have one
00:51
thousand percent trust in and I’m really
00:54
excited to get to know you a little bit
00:55
better on the call but more importantly
00:56
to really introduce you to our whole
00:57
funnel hacker community I know you’re
00:59
you’re new to click photos but you’ve
01:00
come over with a a ton of momentum and
01:03
I’m excited to to have you as so welcome
01:05
to click foes welcome to fall hacker
01:06
radio I’m so excited I am I’m really I’m
01:09
like oh my gosh how many funnels can I
01:11
make right I do I’m really enjoying the
01:15
the people i mean like you guys and the
01:18
product and and I’m just you know really
01:20
excited to to be here of course for your
01:22
audience and hopefully we’ll give him
01:23
some golden nuggets to walk away with so
01:26
I appreciate that and yeah shout out to
01:28
Scott so thanks thanks to him as well
01:30
well I am really curious we get asked
01:34
all the time as far as how important is
01:35
branding and I’m a small person when you
01:38
spend a lot of money on branding you
01:40
don’t think you were talking about as we
01:41
kind of got started here was the
01:43
difference between a brand and branding
01:44
if you don’t mind let’s kind of just
01:45
dive right in help people kind of
01:47
understand that yeah that it’s it’s the
01:49
foundation of everything I teach for
01:52
that matter and so thanks for asking and
01:54
yeah for me I have a have a distinction
01:56
between the two and to keep it really
02:00
simplistic what i say is brand is who
02:02
you are and what you stand for as a
02:04
business and as a visionary and branding
02:09
is simply the process of expressing it
02:11
and that’s where I think the rub is is
02:14
most people don’t know how to articulate
02:16
um and it’s very much understood because
02:19
it’s something you know you know kind of
02:22
deep deep seated as far as how to
02:24
articulate what they stand for and you
02:27
know who they really want to be and how
02:28
they want to show up in the marketplace
02:30
and what kind of impression they want to
02:32
leave and and all these things that are
02:34
somewhat intangible and and yet branding
02:37
is you know the first thing people see
02:39
and yet I found over the 10 years of
02:42
being an entrepreneur you know branding
02:45
is important but what I find to be
02:48
important is that it’s appropriate to
02:51
expressing who you are and and of course
02:54
in order to do that we have to start at
02:56
the beginning and we have to figure out
02:57
the inner game of your brand before we
02:59
figure out the outer game of your
03:01
branding and so yeah that’s my
03:02
distinction i love that i know that it’s
03:05
always kind of funny i get asked all the
03:07
time as far as what is clickfunnels who
03:09
has click funnels and and its really
03:11
interesting as far as I’ve thought a lot
03:13
about this thing you’re just referring
03:14
to as far as the brand versus the
03:16
branding and we tie a lot of that in
03:18
also to culture and yeah it’s trying to
03:20
tend to be very very congruent with who
03:22
we are and it’s been really a lot of fun
03:24
as Russell’s in the process right now of
03:26
creating this new book called expert
03:28
secrets and it’s pretty really a ton of
03:31
fun I have the opportunity of doing a
03:33
lot of the proofreading and kind of
03:34
working through some of the different
03:36
things that it was it was really
03:37
fascinating to me as we were talking
03:38
about this whole concept of a building a
03:41
culture and really what is your brand
03:43
what do you represent and for us it’s
03:45
just been an amazing journey you really
03:48
kind of go through it we’ve you know
03:50
we’ve now talked a lot about funnel
03:51
hackers and how we get you know
03:53
originally we had this show asked when i
03:55
first started was clickfunnels radio but
03:58
that wasn’t who people identified with
03:59
people identified as being funneled
04:01
hackers and so we changed it to funnel
04:03
hacker radio and I just I love what you
04:06
represent and how you explain it and how
04:08
you talk to people about that so if you
04:10
don’t mind can you kind of go a little
04:11
deeper into this for our listeners as
04:13
far as we’ve got just you understand our
04:15
audience we’ve got some people
04:16
a really brand new to this whole
04:18
entrepreneurial game and yet we have
04:19
others who are crushing it at 78 figure
04:22
businesses and I know that message
04:24
really resonates with everybody so if
04:26
you don’t mind tell us a little bit more
04:28
sparse as your training and working with
04:29
your audience is what types of things do
04:31
you have them go through to help really
04:33
identify what their brand is so they can
04:35
get the brand name out yeah so I love
04:38
that and I and I love the fact that
04:40
you’re you know addressing all business
04:42
owners you know start up to two
04:44
successful and you know whatever
04:46
whatever phase you’re in and and the
04:48
truth is is we will go through phases we
04:50
go through what i call a brand evolve
04:52
and evolution and so there’s different
04:54
priorities in your brand and your
04:57
branding strategy at the stage that
04:59
you’re in and you know and and it’s
05:02
something that you know i teach my
05:05
clients and i work with them in a VIP
05:06
days and even even touch on it in my
05:09
three-day event coming up and the point
05:11
of that is is it is an inquiry it is an
05:15
unfolding it’s peeling back the onion
05:17
layers sometimes that has to be
05:19
facilitated that’s why I’m in business
05:21
most people come to me to be it helped
05:23
facilitate that process because it’s in
05:26
our blind spot a lot of times because we
05:27
don’t know how to you know it’s like we
05:29
know what we’re doing and being in the
05:31
world but we don’t know how to
05:32
articulate it and really put some you
05:34
know meet around it and so one of the
05:36
things I start with is of course the
05:38
inquiry process with my clients and and
05:41
the audience is that I teach and and it
05:44
really begins with the simple question
05:46
called what do I stand for inside of my
05:48
business what do I want people to get
05:51
about me what do I promised them and
05:54
what’s my point of view like that’s a
05:57
mouthful but those are some of the
05:58
questions that I start with to really
06:00
start to dig deeper into that
06:04
subconscious level of who we are as a
06:07
visionary for our business and you know
06:10
when when we start to answer those
06:12
questions a lot of times it’s the first
06:14
thing that comes to mind which is our
06:16
conscious answer right it’s what we
06:18
think we know and then I I have people
06:21
go a little deeper I have them okay now
06:24
that you’ve answered that question why
06:26
that why is it so important that you
06:28
have that for people that you
06:30
stand for that and and culture is
06:33
absolutely part of the brand stand it’s
06:36
it culture is how it’s another place
06:38
that it’s expressed for that matter so
06:40
I’m glad you brought that up as well and
06:43
so inside of this inquiry process the
06:46
ultimate goal for me when I’m peeling
06:48
back that onion layer for people is to
06:51
get them to the emotional core right why
06:54
the heck does this matter because we
06:56
wake up passionate about something only
06:58
because there’s an emotion driving it
07:00
and when it’s you know if it’s just
07:02
about the money you’re gonna you’re
07:04
gonna land flat right and so you know
07:07
however money touches everything and
07:09
there’s a reason why we want the money
07:11
there’s a reason why we want to share
07:13
our talent there’s a there’s something
07:15
that we stand for that matters and you
07:18
know for me it took me a while to really
07:20
start to articulate mine and it
07:22
continues to evolve and expand as I get
07:24
experience or work with people or you
07:27
know grow in my own business experience
07:29
and you know for me what I realized and
07:32
you know where it really gets my tear
07:34
ducts is if I look at my children and I
07:39
have to and I want something for them in
07:43
their future what would it be and so my
07:46
deepest level of what I stand for is is
07:49
standing for them in a space where they
07:52
can see who they really are and beyond a
07:55
unapologetic about it and be brave about
07:57
their decisions and their potential and
08:00
that’s like the core of who I am it’s
08:03
that’s why I have a podcast called the
08:06
brave entrepreneur that’s why I you know
08:08
I help people kind of get uncomfortable
08:11
and really step into that space and get
08:16
brave about it on a consistent manner
08:17
and get you know clear that your point
08:20
of view matters and you know and just
08:22
and just really step into that because I
08:24
want my kids and the people that I serve
08:27
for that matter kids included you know
08:30
that you know meaning my children is
08:33
that they have no limitation and that’s
08:37
what drives me it’s like I want to be a
08:39
living example to them so it’s you know
08:41
it’s just part of the stand it’s part
08:44
why I do what I do every day it’s part
08:46
of why I’m on this show with you you
08:47
know it’s like why do I show up and do
08:49
what I do and there’s a bigger vision
08:51
there’s a bigger purpose and you really
08:53
got to connect to how to articulate that
08:55
so that you can start to create strategy
08:57
around it I’m very strategic I’m very
09:00
much about the numbers I’m very much
09:01
about that’s why i love clickfunnels i
09:04
love that those conversion stats all
09:06
right and you know and it’s a constant
09:08
testing ground of understanding is my
09:11
message working is my brand message
09:12
connecting is my marketing message
09:14
converting and those are all the
09:17
different kind of things that I work
09:18
with people in order to articulate who
09:20
they are it’s not just about the logo
09:23
except the logo is important to build
09:25
trust and memorability and and I always
09:29
it’s so funny because people walk up to
09:30
me at events God love them and that’s
09:32
right uh okay what do you think of my
09:35
logo and I’m like you know they hear
09:37
brand strategist and they immediately
09:38
think I you know I’ve got an opinion I
09:40
mean I do I have an opinion however the
09:44
question is it’s the wrong question
09:46
right what do you think of my logo isn’t
09:49
is just not the right question that’s
09:51
all and the right question is do you
09:53
think my logos appropriate and and I
09:56
won’t know that answer until I know who
09:58
you are as a brand you know so people
10:01
you know and it’s like the way I’ve
10:03
connected with clickfunnels and Russell
10:05
and you know he’s very visible on video
10:07
and I can I could I feel like I know him
10:09
right there’s a and there is a culture
10:11
and you you know meeting you Dave you
10:13
know like I get it that there’s a
10:15
there’s a commonality and a common
10:18
vision and there’s you know there’s a
10:20
conversation that you’re having and I
10:22
want to be a part of that and it’s like
10:25
so that makes sense to me and so yeah
10:28
your logo is great it’s cute it’s
10:30
wonderful it’s got pretty colors I mean
10:32
like so it’s pretty but that’s not the
10:35
right question to ask the right question
10:36
is it does it represent who you are and
10:38
who you’re representing out in the world
10:40
you know so does it speak to the people
10:42
and the culture that you’re building and
10:44
I think I totally think yours is
10:46
appropriate I was asking I was sweating
10:49
out of the only
10:50
that’s so funny um you know but it’s if
10:54
I don’t know who you are and you just
10:56
walk up to me and go hey does my local I
10:58
you know it’s a hard question answer
11:00
that’s why I offer audits cuz you know I
11:02
do a brand audit for somebody then I can
11:04
dig under the hood a little bit so that
11:05
I actually answer that question no I
11:08
love you know you spoke so much about
11:11
what do you stand for and I think that
11:13
it’s really interesting i talked to so
11:15
many entrepreneurs and i think it’s
11:16
probably thing i love about what I do
11:17
all the time is the the interaction I
11:20
have so many people but it’s really it’s
11:21
jami as i talked with these all checkers
11:23
at first you know they’re just they just
11:25
they’re not just trying to make money
11:26
the last thing they want to do is offend
11:28
anybody and they find themselves like
11:30
right in the middle not taking a stance
11:32
on anything and just kind of be in wish
11:33
you want and no I was talking with
11:35
Russell Louie just yesterday about this
11:37
whole idea as far as we refer to as kind
11:39
of prolific index and and how you have
11:41
to get you can’t be crazy crazy on the
11:44
far left of the far right but you can’t
11:46
be in the middle either you’ve got to go
11:47
one way or the other and you got to
11:48
stand for something so that in a way it
11:51
does repel some people you can’t be
11:53
everything to everybody you have to
11:54
stand for something where some people
11:56
are gonna come to you there to go you
11:57
know what I just don’t like you I don’t
11:59
like anything about what you’re doing
12:00
that’s fine you don’t want those people
12:02
in your business anyways but it’s right
12:04
dandy for something you can then say you
12:06
know what this is who I am and this is
12:08
who I serve these the type of people who
12:10
resonate with me and you do you attract
12:13
people until I love that you very first
12:15
time you talked about is what do you
12:16
stand for and I think as a business
12:18
owner you have to be able to be willing
12:20
to offend some people and realize you
12:23
know what you cannot serve everybody you
12:25
have to find the niche that works best
12:27
for you and that way people resonate
12:29
with you they’re attracted to you they
12:30
come to you and they’re like jen is my
12:32
person that’s that’s the person I want
12:34
to know she resonates with me I get her
12:37
she gets me she understands my brand my
12:39
message and that’s the kind of people as
12:41
we’re talking to to you know all these
12:43
days but entrepreneurs I spent so much
12:45
time with this Center you have to decide
12:46
who it is that you want to be and you
12:49
can’t you just have to be able to offend
12:51
people and I I know for some people that
12:53
just comes across so harsh but I’m like
12:55
you cannot just be in the middle you
12:56
won’t be ever be able to get any money
12:58
ya know I call it being vanilla
13:02
yeah yeah and it’s so true and it’s
13:05
taken me time to get comfortable being
13:07
uncomfortable about that right you know
13:09
cuz it’s not the most comfortable thing
13:10
to do is you know repel people you know
13:14
because I really do want to be liked you
13:15
know but but the the thing I actually
13:18
have a process called the itch vet
13:20
declaring your itch factor your
13:22
intentional target which is all about
13:24
the people you’re meant to serve because
13:26
it looked exactly what you just said is
13:29
focus on your itch factor you’ll note
13:31
you’ll no longer have your have
13:33
competition you’ll no longer feel you
13:36
know that sense of like oh my gosh I’m
13:38
leaving people out you know because when
13:42
you focus on your it factor those people
13:45
that you’re meant to serve and the
13:46
characteristics that we come up with
13:48
that really explain who that is then it
13:51
doesn’t it’s like everybody else should
13:53
go find their it factor right they
13:55
should go connect to them the people
13:56
they’re meant to connect to and and it’s
13:59
just so powerful I actually did that
14:01
exercise in my business before I knew it
14:03
was called the it factor before I named
14:05
it when I branded in 2013 and I just
14:09
said I’m done with this I’m frustrated I
14:11
want to attract the right people and I’m
14:13
you know i sat down and did this you
14:15
know the exercise and of really
14:18
identifying who I who the kind of people
14:21
I wanted to attract and within the first
14:24
quarter of my business of my rebrand I
14:26
and I just got clear on that piece alone
14:29
and went out there and spoke to those
14:31
people and you know and spoke their
14:33
language I had a thirty percent increase
14:36
in my revenue over the year before like
14:38
it was that quick and it was like dang
14:40
you know I should have done this sooner
14:41
oh no I so opponent that’s our resonates
14:45
I agree so whole hardly with you all yes
14:47
and again you see I I’ve worked with a
14:49
lot of Brussels team as far as the
14:52
people who are an innocent is inner
14:53
circle and I’m not kidding it’s it’s
14:55
weird where you literally see those
14:57
thirty fifty hundred percent junks once
15:00
a person understands what they’re it
15:02
factor is yeah it’s fantastic if you
15:04
don’t mind could you give a couple a
15:06
couple ideas as far as how they can
15:08
actually define their big factor yeah
15:10
for sure so for me it starts with
15:12
knowing who your target ought
15:14
is because target audience is what we
15:16
all know it’s it’s the demographics it’s
15:18
the you know are they entrepreneurs is
15:21
it corporate America is it teenagers you
15:23
know who are they as far as their and
15:27
their circumstances and so you start
15:29
with that because i believe the target
15:30
audience is about where your money’s
15:32
made it’s the strategy yet inside of
15:35
that dartboard as i visualize you know
15:38
here’s the whole target however inside
15:40
of that bullseye is the it factor and so
15:43
you’re going to find within that target
15:45
audience you’re it factors and not
15:47
everyone that belongs to the target
15:49
audience are your people so i have them
15:52
identify their target audience first
15:53
which we all can do right what’s you
15:56
know who are they what’s their
15:57
demographics may be there you know
15:58
income levels where do they live you
16:01
know what color are they etc and and
16:04
then i have people think about what you
16:09
know what’s what kind of person what is
16:11
the mindset what is the intrinsic
16:14
characteristics of the people you really
16:16
want to be around and the best way to
16:18
find that and get connected to it is to
16:21
think of the best client you’ve ever had
16:22
or the best relationship you know
16:25
colleague or partnership or something
16:26
like that and go this is why i love this
16:29
guy or this girl you know like this is
16:31
there who they are as people it’s not
16:33
what they do it’s not again their
16:36
profession or any of that it’s who they
16:38
are so for me i’ll give you my eight
16:41
factor because so those it factors
16:43
listening will know why so my eight
16:47
factor characteristics are they’re brave
16:49
they think big which which means they
16:52
focus on potential not limitation
16:53
they’re open-minded they’re coachable
16:56
their value oriented and and value
16:59
relationship and their rapid responders
17:02
love those action takers and they’re
17:04
positively optimistic and and probably a
17:07
couple other things i mean i could go on
17:08
and on and what you realize is all of
17:12
those characteristics are innate they
17:15
are intrinsic they don’t change they’re
17:18
not going to go away people are those
17:20
things or they’re not and it’s okay that
17:23
they’re not right they just go find
17:25
support somewhere else you know if
17:27
that’s not
17:28
who your person is and yet what happens
17:30
is we attract those people and i’m sure
17:33
people listening are going yeah that’s
17:35
me like I get that that’s what I want to
17:37
and which is perfect because you and
17:39
I’ve attracted that’s why I’m attracted
17:41
to click funnels I can tell that that’s
17:43
part of the characteristics that exists
17:46
you know and it’s just a resonance and
17:48
and then what you recognize you start to
17:51
realize as the target audience
17:52
characteristics are circumstantial and
17:55
that’s why we get somewhat confused in
17:58
our marketing or we get frustrated and
18:01
the truth is it’s an opportunity instead
18:02
of getting frustrated just look at you
18:04
know at the opportunity to
18:06
course-correct your strategy and spend
18:08
your money fat you know smarter and you
18:11
know choose your time and all of that in
18:12
a more productive way is when you know
18:16
you’re it factors are your people and
18:17
you get strategic about where you spend
18:20
your time and energy and what events you
18:22
attend and because you know that that’s
18:24
where your target is then you just show
18:26
up for your it factors because half of
18:28
the room won’t be right man I just love
18:30
this series angry I really hope
18:33
everyone’s taking a ton of notes on this
18:35
only because as a company we went
18:37
through this painfully I mean yeah
18:40
literally cost us 10 millions of dollars
18:43
because we didn’t know it was more
18:45
matter of which wanted is anybody who is
18:48
good fog a mirror could breathe there’s
18:50
one of the pay is a check that’s what we
18:51
wanted and then what we found is all of
18:53
a sudden we started attracting all these
18:55
people who we live a grew to hate it was
18:57
like that last thing I want to do is do
18:59
you know any there’s cars oh yeah so I
19:02
love just as far as if you’re going to
19:05
repel people real quick if who you’re
19:07
going after our people who rap
19:08
responders who are positively optimistic
19:10
or thinking big our brave that’s going
19:13
to run a whole bunch of people and the
19:14
best part I hope everyone understands is
19:15
you don’t want those people it’s okay
19:17
getting rid of them now that’s they’re
19:19
going to just Bareilles I love we’re
19:21
going with this that’s already a years
19:24
ago yeah we could own unity we just
19:28
didn’t know you
19:29
yeah exactly we didn’t we didn’t know
19:31
who you were too bad too bad but yeah
19:33
it’s so it really is that powerful i
19:35
mean i’m glad you you could see that in
19:37
your own experience um you know with the
19:39
company cuz it’s it’s that it makes such
19:42
a big difference in the sooner we can
19:44
get to it the quicker results you can
19:48
have so that’s for sure no it’s been
19:50
really crazy because I look at cliff
19:51
phones I get asked all the time okay why
19:53
don’t you guys have a 30 day trial why
19:55
isn’t a free trial without credit cards
19:57
I hope people understand it we have
19:59
tested this so many times yeah the last
20:03
thing we want are a whole bunch of free
20:05
be people who aren’t if they’re not
20:06
willing to put in a credit card we
20:08
honestly do not want them and right it’s
20:11
hard for people to understand that same
20:13
thing happens as far as if they’re not
20:15
willing to be action for us if you’re
20:17
not willing to really try this in the
20:18
first 14 days you’re not going to try
20:20
again 30 or 60 and all that’s going to
20:22
do is be a burden to us now obviously we
20:25
care about people and we want them to be
20:26
successful but when we were out there
20:29
looking at people we’re trying to
20:30
attract to us and our business we want
20:33
people who are action takers who are
20:34
willing to put in a credit card who
20:35
understand it I have to invest to get
20:38
somewhere in my life and we want people
20:40
who don’t need a 60 or 90 day free trial
20:43
who are going to be doing nothing until
20:45
the 89th day and then ask for a refund
20:47
anyways so yeah totally i love anyone
20:50
yeah I love it I mean that you know it’s
20:52
you are just so speaking my language
20:55
about you know really being and stop
20:57
being vanilla stop trying to you know
20:59
appease everyone stand your ground know
21:02
what you stand for be brave about it be
21:05
you know be your brand that’s what i
21:08
call my event be the brand the more you
21:12
stand in that space the more you’re
21:15
going to attract your it factors you’re
21:17
going to to really work with people that
21:19
you know value you and the more more
21:21
importantly I and the one other thing I
21:23
teach people is about is brand
21:24
positioning you know so many of us when
21:27
we start out we’re trying to be you know
21:30
all things to all people and it really
21:32
is exhausting and in your case it sounds
21:34
like you use a lot of money trying to be
21:36
that way it’s very expensive it can be
21:39
very expensive energy money time
21:41
whatever
21:42
and you know and we we have to some of
21:44
us we you know so obviously I did too i
21:46
had to go through the motions and and
21:48
course correct and learn as i go and
21:50
that’s why I’m here is to try to shorten
21:52
that you know pain point and accelerate
21:56
the results through the brand strategies
21:58
that are more effective and and
21:59
marketing strategies and business acumen
22:02
that really can help people accelerate
22:05
their results and finding tools like
22:08
clickfunnels or things like that and I
22:10
totally got why it’s I mean I think I
22:12
jumped in for six months I don’t know
22:14
what I didn’t person I’m like oh yeah
22:16
just give me the whole thing because I
22:18
need to check this whole thing out um
22:20
you know whatever that package was but
22:22
uh it’s it is it weeds people out that
22:25
are just kicking the tires you know
22:27
Jetta it’s really funny that you mention
22:29
it honestly I have cuz you’re right so
22:32
you came in at what we refer to as our
22:33
funnel hacks program it’s 997 for six
22:35
months and it’s gather we have oh my
22:38
gosh we have tested this and its really
22:40
interesting for us as a company because
22:42
I’m all I’m always looking at the
22:44
measurements in the stats and thanks
22:45
because we’ve got affiliates are trying
22:47
to promote with our lifetime value but
22:48
it’s really interesting those people who
22:50
come in at our six month like you did
22:52
actually are our best customers and they
22:56
stay with us longer they spend more
22:57
money with us and the crazy thing is
22:59
they’re happier with us it’s just it’s
23:03
facet so for those of you guys who are
23:05
done on six months ago to funnel hacks
23:07
com the idea behind it though I think is
23:10
really cool how you’ve made mention to
23:11
that is you have to be willing to
23:14
actually commit and those people who
23:17
commit the hardest and the best have the
23:18
fastest success it’s just I love seeing
23:21
that so thank you and your welcome and
23:23
the other thing I just want to share
23:25
because it’s it’s not trying to be
23:26
hard-nosed about it it’s just that I
23:28
don’t ask people to do something that
23:31
I’m not willing to do I I invest five
23:34
figures in coaches every year because
23:37
they give me particular strategy and
23:39
advice and they’re my mentors and
23:42
support system and I don’t ask people to
23:45
pay me any more than I’m willing to pay
23:47
someone else right I mean it’s like as I
23:50
grow my prices go up you know and it’s
23:53
ugly
23:54
you know what I mean and so if I’m gonna
23:56
you know invest in a tool and I even
23:59
told my clients I said okay guys just
24:01
hold on a minute I’m gonna I’m gonna
24:02
check out this click funnels and then
24:03
you know you’re all gonna get on it cuz
24:05
I’m gonna figure it out for you because
24:07
I’m gonna invest you know it’s like just
24:09
hold on let me get this figured out
24:11
because I know it’s gonna be a good
24:12
thing but let’s get strategic about it
24:13
for you you know like that’s how I do
24:15
things because you know I don’t want
24:18
people I just I know there’s a lot of
24:20
people out there that are just afraid to
24:22
invest and it’s like they want to and
24:23
they don’t know how to get the money and
24:25
guess what I don’t always have the money
24:27
figured out however I trust myself
24:28
enough to go create it Wow and that’s
24:31
that’s huge such a difference yeah it’s
24:34
huge oh my gosh I I think I’ve seen this
24:37
happen in every single business I know
24:40
of who’s made over seven figures and
24:42
that is you cannot get to that level you
24:45
can’t charge someone more than you’re
24:47
willing to pay yourself yeah if that
24:49
makes sense and hear you say that I that
24:51
just resonates so much me I’ve seen in a
24:54
lot of our very successful students in
24:57
our inner circle stuff who are trying
24:58
you know they’re wanted to create a
25:00
coaching program they they can’t charge
25:03
someone 25 grand for a coaching program
25:05
unless they’re willing to pay themselves
25:06
25 grand and i don’t i don’t know if
25:09
that’s what I diverse a law or what but
25:11
I have never seen it work where you can
25:14
charge people more than you’re willing
25:15
to pay I just mean i’m with you i I
25:19
don’t I mean I don’t know it yet at a
25:20
universal law we can make it up now the
25:24
pricing hack I don’t know here you go um
25:26
you know but it’s it just feels right
25:29
for me it feels like an inside of
25:31
integrity it feels like you know guys
25:33
I’m investing in myself so the people
25:36
that invest in me get what I’m investing
25:38
in right they receive it through osmosis
25:41
or whatever and not to say that they
25:43
shouldn’t go invested you know and other
25:45
things I’m just saying I’m I’m a
25:47
knowledge seeker that’s another one of
25:48
my eight factor characteristics and you
25:51
know and I look for those knowledge
25:53
seekers that are going to constantly put
25:55
their brave on say yes you know figure
25:57
it out and every time I’ve said yes to
25:59
something that I know is actually good
26:01
for me I’m not saying go say yes to
26:03
everything and not be strategic about it
26:05
however you know
26:07
when you when you’re on the edge of
26:09
excitement and fear it what I say and I
26:13
and I kind of ad lib this from something
26:15
i read it’s um you know basically it’s
26:18
you know fear is just excitement without
26:21
breathing I just take a breath be if the
26:26
excitement is there then it’s a good
26:28
sign that you’re meant to do it it’s
26:30
just that you’re you know your
26:32
protective mechanism is taking over and
26:34
and I’ve never said yes is something
26:37
that it’s just like okay this is not
26:38
right for me right or I’m not excited
26:40
about it you know so if I know there’s
26:43
some sense of excitement i know that i’m
26:45
just a little afraid because it’s
26:46
outside of my comfort level then i say
26:49
yes and then I figure it out or I asked
26:51
for help or I you know make a payment
26:53
plan or I don’t know whatever it takes
26:55
you know but it’s like you got to trust
26:56
yourself that you’re gonna go take the
26:58
actions and that’s why I live for rip
27:01
rapid responders because if you’re not
27:02
going to go take the actions then don’t
27:05
expect it to be in the bank right you
27:07
know it’s like so it’s it its creation
27:10
its intention it’s action and it’s you
27:13
know brave all rolled into one the
27:16
things that I do to make sure that if I
27:19
can do that then then other people
27:21
listening and the clients I serve can do
27:23
it too like I am NOT asking you to do
27:25
anything that I won’t do myself and
27:27
that’s the biggest key for me that’s
27:29
been I think the best success story of
27:32
it all is like I’m willing to do it
27:34
first and be the leader and I think
27:36
brand is useless without leadership Oh
27:39
fantastic that’s right I love it totally
27:42
love it well I could literally spend all
27:44
day talking to you but I know you would
27:46
you’ve got a whole bunch of other people
27:47
wanting your time today I do want to
27:50
sweat I love it thank them I do want to
27:53
jump into something that we started done
27:54
offline and that is this whole concept
27:57
of your 60-second introduction in our
28:01
intro mistakes because I think that’s
28:02
something people just they are always
28:05
struggling so much as far as when a
28:06
person asked them what they should do or
28:08
what’s your business no one knows
28:10
exactly what to say it so I it kind of
28:11
holding off on this but I’m died
28:13
dive into this real quick so if you
28:14
don’t mind kind of tell people about
28:16
this whole 60 second intro mistakes and
28:18
why it’s so important yeah you know cuz
28:21
it is it’s like the foundation of you
28:24
know networking and speaking and getting
28:26
to know people that’s the first question
28:27
they go what do you do and people are
28:29
you know there’s tongue-tied and and I
28:33
get it I’ve been there and I sometimes
28:34
still you know kind of struggle around
28:36
it because I’m like okay what which
28:38
message do I share but the cool thing is
28:41
is there is some common sense around it
28:44
there is some brand strategy i call it
28:46
message mastering brand strategies and
28:49
and one of the things that there’s a
28:51
distinction i have between brand message
28:54
and marketing message and you have to
28:55
have a combination of both in order to
28:58
really connect to your it factors as
29:00
well as connect to people that might
29:02
need your service so i think there’s
29:04
just you know some various mistakes or
29:06
missed steps you know mistakes is you
29:08
know big word for me i think there’s
29:10
some missteps that people take on that
29:13
are just not necessary and I and I and I
29:16
offer that there’s a way to really start
29:20
to listen to who your market is and be
29:22
able to speak their language and be able
29:24
to connect faster and it takes practice
29:26
period people if you aren’t out there
29:29
networking and getting the feet wet you
29:31
know it won’t work regardless you’ve got
29:33
to be willing to just show up and do it
29:35
anyway even if it’s uncomfortable or it
29:37
it doesn’t make sense or you don’t know
29:38
the answer and and I think that’s the
29:41
bravest thing people can do is just you
29:43
know really put themselves out there in
29:45
a way that you know it’s like just be
29:47
willing to fail you know fail fast and
29:50
just get back up with going so yeah I
29:53
actually have a kind of a you know a
29:56
free offer free invitation for people
29:59
that would like to learn about some of
30:01
the 60-second intra mistakes that I’ve

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