Jeremy Slate, How To Get Local Press To Build your Business

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward you guys are in for a
00:20
massive massive treat today I’m so
00:22
excited I just had the opportunity of
00:24
meeting personally face-to-face with
00:26
Jeremy Ryan slate
00:27
Jeremy welcome sure hey thanks for
00:30
having me Dave I am stoked to be hanging
00:31
out with you here man if we just met it
00:33
podcast movement a couple weeks ago it
00:34
was awesome that’s awesome I you know
00:37
we’ve talked back and forth through
00:38
email a ton but we’ve never had that
00:40
face-to-face meeting so it was really
00:42
kind of cool and I’m super super excited
00:43
kind of talked about this so guest I’ve
00:45
said Jeremy has a ton of experience
00:48
obviously around the whole podcast
00:50
movement but more specifically we want
00:52
spend a lot of time kind of talking
00:53
about personal brand and content
00:54
strategy all that kind stuff but if you
00:56
guys have a check out this podcast
00:58
definitely take a look at create your
01:00
own life he’s top-rated host for create
01:02
your own live podcast also the
01:03
co-founder CEO of get featured calm
01:05
which helps people get featured on
01:07
podcasts so we’ll also be talking a
01:09
little bit about the podcast and how it
01:11
actually helps and benefits you in your
01:12
business but most more specifically what
01:15
kind of spend more time talking about
01:17
this whole idea as far as a personal
01:18
brand from a content strategy standpoint
01:20
so Jeremy anything else you want to say
01:22
before we just dive right into this
01:23
topic um well I think people always find
01:26
it interesting to find out I have a pet
01:27
pig so I’m also a pig father that’s
01:30
right well congratulations on being a
01:35
father and pig so what is the pig’s name
01:42
his name is Remington because my wife
01:44
wanted to get in like an old English
01:45
name so we were going between Wellington
01:47
and Remington and tractor supply had a
01:50
Remington caller so we went with that I
01:52
love it so props out to Remington that’s
01:55
pretty cool so this is a pot-bellied pig
01:57
pig is this he’s a he’s a miniature Pig
02:01
so he’s a combination of potbelly and
02:03
Juliana so he’s a about a year and a
02:05
half old now and he’s only like 30
02:07
pounds so he’s not that big oh my gosh
02:10
tell you between I’ve got pigs with you
02:13
and
02:13
Dayna Derrick’s I’ve got goats so it’s
02:15
uh I just moved out to Idaho I feel like
02:17
I’m becoming this big farmer all of a
02:19
sudden so I’m glad to know I’ve got
02:20
friends with with animals
02:22
yeah man tell me let’s talk about this
02:27
whole idea as far as the what you’re
02:29
doing these days more for my personal
02:30
brand web content strategy you’ve been
02:32
doing podcast for years and obviously
02:33
you understand the value of podcast and
02:35
you were a podcast a movement for that
02:36
reason but you’ve really started to
02:38
venture outside of that that’s what I
02:39
would wanna focus on is what are some of
02:41
the things you’re doing outside of the
02:42
current podcast stuff that’s you’re
02:44
seeing a lot of success in your own
02:45
business well I have I have this stuff
02:47
would get featured how we’ve been
02:48
training people to become a great
02:50
podcast guest and we’re getting them
02:51
placed on shows but a lot of what’s
02:53
happened for me is since I started
02:55
create your own life I’ve started to get
02:57
a lot of notoriety started to get
02:58
noticed by a lot of different people and
03:00
I was kind of looking at what everybody
03:02
else has been doing in terms of building
03:03
a personal brand and I realize I’ve kind
03:06
of approached it in a very very
03:08
different way I’m from a small town so
03:10
the thing you find when you’re in a
03:12
small town is it’s really easy to become
03:15
a celebrity like on a local level and
03:17
not like actually be like a real legit
03:19
celebrity so it’s been something that
03:21
I’ve been doing over the last few years
03:23
of actually starting to you know get
03:26
involved with local community groups
03:27
speaking in front of Rotary clubs
03:29
getting in some of the free newspapers
03:31
and stuff that go around your area
03:33
getting on local websites and things
03:36
like that and it’s kind of crazy because
03:38
especially you’ll find on the local
03:41
level and even in some of these bigger
03:42
cities I’ve been helping somebody
03:43
recently with this project that lives in
03:44
Toronto and that’s a large City it’s
03:46
interesting when they see something
03:48
about a local person doing things they
03:50
get really really excited and that’s
03:52
kind of the way to get your feet wet in
03:54
terms of getting your first media
03:56
coverage so for me like that’s a
03:58
different way I’ve been pursuing it than
04:00
a lot of people that’s kind of changed
04:01
the game because you know it’s hard to
04:03
get on a lot of these major placements
04:05
especially when you’re new in a space so
04:07
I tell people to start thinking local
04:09
first and it starts to create that
04:11
celebrity a lot faster than you think it
04:12
would so Jerry let’s cut talk why would
04:15
a person who is again obviously our
04:18
audience here or building sales funnels
04:20
and are specialized in that why would
04:22
that type of a thing be so important to
04:24
them in their business well I think
04:26
especially I found this with
04:27
I’m working with mainly service based
04:29
business owners and the reason I think
04:30
that’s a big deal is when you provide a
04:32
service you know based on your notoriety
04:34
you’re actually able to charge different
04:36
amounts you you’re probably very good at
04:39
what you’re doing
04:40
but you need to be able to charge more
04:42
based on being a celebrity near-space so
04:43
like I always observe this kind of this
04:46
this one this one marketer and branding
04:49
guy his name’s David Brier and David is
04:52
somebody that somebody that’s a mentor
04:54
to me told me to check out and this
04:57
person wasn’t quite you know charging
04:59
what they wanted for their services but
05:00
take a look at what David’s doing he’s
05:01
doing an amazing job I’m like okay cool
05:03
and the thing I noticed is he is getting
05:06
in Fast Company he’s doing all these
05:08
different things he’s taking every gig
05:10
he can and that’s why he’s able to
05:12
charge ten twenty thirty thousand
05:15
dollars for a service which is an
05:16
amazing service but it’s because he’s
05:19
created that want he’s created that
05:20
credibility he’s created that expert
05:22
status and I know especially for what
05:24
people that are users of clickfunnels
05:26
are doing they’re really looking to
05:28
create that opinion leader status and
05:30
when you do that you really can you know
05:34
get people to act easier because they
05:36
see you as the opinion leader but you
05:37
can also charge more for your service
05:39
and that’s a huge life changer for a lot
05:41
of people if they can charge more for a
05:42
service I love that I think that’s one
05:45
of the things I want to make sure people
05:46
understand is the value here in really
05:48
getting involved in some of the local
05:50
media type of stuff take for example
05:52
right now we’ve got a huge event coming
05:53
seven days from today it’s actually
05:56
gonna be a viral video launch party and
05:58
it’s really kind of interesting thing we
06:00
Boise isn’t a huge even though it’s the
06:02
capital Idaho it’s not a really really
06:05
large town it’s not like a Chicago New
06:07
York LA area but even though we’ve got a
06:10
lot of celebrity in outside of this area
06:14
we don’t have that much really in this
06:15
here as far as whose clip films what
06:17
does clip phones do and so we actually
06:18
have our viral video launch party down
06:21
at the Boise State Stadium we’re going
06:22
up into the skybox and then we’re going
06:24
down in the Boise State terrific yeah
06:26
competing for a Guinness world record
06:27
for the you know largest human bubble
06:30
soccer game so the crazy thing I’ve
06:32
noticed is as we started to go out to
06:34
some of the local press and and people
06:36
here
06:36
one of the large companies in our area
06:39
here is tea sheets timesheets big
06:41
building build huge building all that
06:42
kind of stuff but we’re not known
06:44
locally as well as we are outside and I
06:46
think for us as a company it’s been one
06:49
of the things and really why I wanted to
06:50
kind of talk about this whole idea as
06:51
far as as local going after your own
06:55
local market is to establish that type
06:56
of credibility even though yet it’s
06:59
clickfunnels is a service business it’s
07:00
not the type of a service business you
07:01
just referenced and I think it’s really
07:03
important as you take a look at your
07:05
business to realize the value that you
07:08
can provide to other people based on how
07:10
well people know you and who you’re
07:12
known by and I think I loved some of the
07:14
stuff that you were talking about even
07:15
before you start recording as far as
07:17
some of the stuff you were talking about
07:18
as far as verifying at the Twitter
07:20
account and why that’s important so if
07:21
you don’t mind kind of help people
07:23
understand what are some of the things
07:24
they can do to really establish
07:26
themselves as that celebrity online and
07:29
offline well I think first of all David
07:31
comes to having your content strategy
07:33
and a lot of people do a really poor job
07:36
off the bat setting up their website and
07:38
one of the big things you have to have
07:40
is you have to have some form of content
07:42
that you’re delivering whether it be a
07:44
YouTube video whether it be a podcast
07:46
whether it be a blog I kind of think
07:49
blogging is losing a lot of steam over
07:50
the years but for me I found podcasting
07:53
to be kind of the strongest thing do it
07:54
off of but on on that website you can
07:56
have your podcast feed and the others
07:58
big thing a lot of people forget is a
07:59
media page because if people are looking
08:02
at you as a celebrity you want to show
08:03
all of the media that you’re gathering
08:05
so if you go to my website and look at
08:07
my media tab it’s gonna have every
08:09
podcast I’ve been on every article I’ve
08:10
written every place I’ve appeared as a
08:13
guest or been featured and that’s just
08:15
really important because if you’re
08:16
starting with getting press on a local
08:18
level they’re gonna look for that if
08:19
you’re putting out press releases and
08:20
different things you’ve got to learn how
08:22
to play that traditional game so you can
08:24
get a lot of these other things so
08:25
having that content strategy for me was
08:27
a podcast and the reason I found out to
08:29
be awesome
08:30
number one is I’m an academic writer so
08:33
like moving to writing copying stuff was
08:35
like really hard for me it was like
08:36
really hard to do so I found
08:38
interviewing and chatting with people to
08:39
be much much easier for me to do and the
08:41
second thing that that achieves is it
08:43
actually gives you positioning you know
08:45
when they see me and they say see me
08:46
with Dave Woodward they’re like wow
08:47
you’re with Dave you must be a star you
08:49
know they see you position neck
08:50
to a lot of these people that are
08:52
celebrities in your niche or celebrities
08:54
that are associated with your niche you
08:56
start to look a bit more important and
08:57
now the thing that’s brilliant about
08:59
this is you can actually take that
09:00
content and use it in other places use
09:02
it I like to call it the five step
09:04
content strategy the first being you
09:06
know write a blog post that’s kind of a
09:08
layout find an expert and interview that
09:10
expert for a podcast take that and then
09:13
make it into a youtube video which you
09:15
then get transcribed and used for quote
09:17
cards articles and things in different
09:19
places because now you’re using a piece
09:21
of content once and you’re able to do it
09:23
in so many different places that it
09:25
really changes the game so you start
09:26
with that content hub and it really
09:28
helps you to have something to show
09:31
because the thing that we can take
09:33
advantage of on the local level and
09:34
that’s why I always concentrate on this
09:36
is they don’t quite understand the whole
09:38
internet marketing game yet they don’t
09:40
quite get it because they’re so based in
09:42
the traditional way of things so for me
09:44
when I first launched my podcast I did
09:46
50,000 downloads pretty quickly and in
09:48
the grand scheme of things that’s not
09:49
huge but to traditional media they see
09:52
that and that’s a huge number to them
09:53
they have no idea so they wanted to
09:54
cover that I was in the newspaper I was
09:56
on TV I was in all these different
09:57
places because I put that out there so
10:00
when you have that content strategy of
10:02
position of creating a lot of unique
10:04
content and positioning yourself with
10:06
people that are paying leaders and also
10:09
having your website put together in the
10:10
right way so when people go back there
10:12
you actually show the credibility you’ve
10:14
created it’s really easy to start
10:16
creating that that celebrity on a local
10:19
level and then using that to create an
10:21
even bigger you know spans because for
10:23
me it’s gone global you know the podcast
10:25
has been downloaded 165 countries so it
10:28
really is kind of starting on that local
10:30
level and it’s a whole lot more
10:30
attainable than just shooting and trying
10:33
to get some of these different
10:33
publications like Inc and Forbes and all
10:35
this stuff and it’s not attainable off
10:36
the bat but you have to start somewhere
10:38
and have that content strategy I love
10:40
that I think when the main things we’ve
10:42
even looked at because obvious we do a
10:43
lot of stuff with Russell and the hard
10:47
part for us it was four years really
10:49
they ever even had much of a media page
10:50
for him and we get a ton of I mean I
10:53
personally get Lily hundreds of requests
10:55
all the time from Russell speak to be
10:58
having a podcast to to be just travel I
11:01
mean literally all around the world and
11:03
yet the crazy
11:04
I’ve noticed as we started putting
11:05
together more of a media page and
11:06
putting things out there even as far as
11:08
the speaking fees and different things
11:10
like that how it actually has almost
11:13
elevated the game as far as those people
11:15
who start contacting us they contact us
11:17
in a different way and so I think
11:18
especially if you’re a service provider
11:20
it’s really an important thing for you
11:22
to take a look at it in your business as
11:24
far as establishing yourself as that
11:25
celebrity utilizing we you’re gonna see
11:28
as we start rolling out some the new
11:29
things with clickfunnels we’re gonna
11:30
encourage a lot of our our customers
11:32
when they first come in to click models
11:34
to create their own hero funnel which
11:36
basically they’re gonna be their own
11:37
page about them who they are all that
11:39
kind of stuff and I think there’s a lot
11:40
of credibility and validity to that
11:42
where all of a sudden you can basically
11:44
have you have it out there as far as
11:47
kind of like what you mentioned you know
11:49
you almost borrow some of the other
11:50
celebrity from other people and this has
11:52
been done for years whether it’s
11:53
pictures you’re taking you know you get
11:55
taken with you and someone else whether
11:57
it’s Richard Branson or any of the Shark
12:00
Tank members or wherever else I mean
12:01
I’ve seen this literally for years and
12:02
years but I think the key for one things
12:05
you make image which I really want to
12:06
it’s more a little deeper and that is
12:07
how do you actually maximize what are
12:10
some of the things that a local level
12:11
people should be doing and how should
12:13
they be connecting what types of things
12:14
should they be putting on that page what
12:15
are those what are things are gonna
12:16
matter most they’re well here’s the
12:18
craziest part about that Dave that I
12:19
just tell people that don’t need they
12:20
don’t even think of and it’s a really
12:22
easy thing is having a lot of your copy
12:24
on your website actually written in
12:25
third person because if you if you think
12:28
about how a PR publicity firm is gonna
12:30
handle somebody they put together their
12:31
website is they’re gonna write about
12:33
somebody who’s a quote celebrity in
12:35
third person so just having your website
12:37
put together in that way positions you
12:39
well just to begin with but that media
12:42
page is just it’s it’s crazy that it you
12:45
just click on that you’re like wow look
12:47
at all this stuff this person has done
12:48
and I meet I was just talking my wife
12:51
about this this morning because she’s
12:52
been in PR for years but the media game
12:54
is really changing you know it’s it’s
12:56
really changing and shifting but a lot
12:59
of those traditional ways of doing
13:00
things still have a foothold and that’s
13:03
why having your website put together in
13:06
the right way in terms of having that
13:07
media page is a really big deal because
13:09
it shows all these different things that
13:11
you’ve done and when people look at that
13:13
they’re like oh my gosh I don’t have any
13:15
any media and if you haven’t
13:18
in local stuff yet one of the easiest
13:19
things that I found is to offer to guest
13:22
post for small blogs in your niche
13:24
because that starts to build that page
13:26
and build that credibility because if
13:28
you can build credibility you know
13:30
somebody may just find you in a Google
13:32
search if you’ve done a good enough job
13:33
and all of a sudden you get press
13:34
because you are showing up and you look
13:37
like a credibility a credible Authority
13:39
person on that topic it’s just it’s
13:42
super important to have that all put
13:43
together like that I love it so guest
13:46
posting on small blogs what some other
13:48
things people can be doing to get some
13:49
that credit but other things they could
13:50
add to their media page yeah well
13:53
podcast is always one YouTube videos and
13:55
other press releases which I always love
13:58
people saying all press releases are
13:59
dead but they’re not because like I said
14:00
on the local level a lot of stuff
14:03
doesn’t happen with local people so if
14:05
you send out a press release I can’t
14:07
tell you the number of them that I’ve
14:08
sent out in local newspapers have picked
14:09
up word-for-word
14:10
you know if you go over on my website
14:12
there’s four columns that fourth column
14:15
half of it are press releases I’ve
14:16
written in the newspapers picked up so
14:18
you really need to talk about things
14:20
you’re doing and also find local groups
14:21
that you can get involved with so I got
14:25
my start three years ago talking at
14:27
Rotary clubs and it’s funny how
14:30
connected a lot of rotary members are
14:32
and you don’t realize it until you start
14:33
talking for those groups and you get
14:35
more and more and more opportunities
14:36
which in 2015 actually got a trip for me
14:40
to Peru for a month to do a service
14:42
project over there which I then wrote a
14:44
press release about about local business
14:45
owner going to Peru and it got picked up
14:47
so it’s it’s crazy the different things
14:49
you should do you know if you do a
14:51
fitness event like for me I did a
14:54
fundraiser for the Wounded Warrior
14:55
Project where I pulled an army tank and
14:57
it was like 80,000 pounds it was really
14:58
cool and I hope my wife sort of fresh
15:01
yeah my wife wrote a press release and
15:02
they actually interviewed me for an
15:04
article for the newspaper so it’s really
15:06
about looking at what you’re doing and
15:07
figuring out what’s newsworthy and
15:10
presenting it to a newspaper or magazine
15:13
or somebody locally because we have in
15:15
New Jersey we have a lot of local
15:16
magazines to like that one of the big
15:19
ones around here is called 201 magazine
15:20
because there’s a phone area code around
15:22
here called 201 and a lot of stuff that
15:24
you send in they’ll actually pick up and
15:26
they’ll run so it’s really just thinking
15:28
about what’s news worried about what I’m
15:30
doing
15:30
business I’m just saying I want to get
15:32
more press is a really bad idea because
15:33
there has to be something newsworthy
15:35
about it like is there a certain way
15:37
you’re doing it is there a certain thing
15:39
you’re doing with the proceeds like you
15:40
have to always think about that what’s
15:41
gonna make the media care or give a crap
15:43
about what I’m doing I love that so I
15:46
think it’s because I was - I don’t know
15:49
as far as our audience who or you know
15:51
lot of entrepreneurs many of them using
15:52
funnels and we’ve got you know six
15:54
different niches that really we
15:56
specialize on our platform and one of
15:58
those really is the professional
15:59
services and I know that’s it’s a
16:01
difficult thing for a lot of them to
16:03
think as far as how can I what two
16:05
things could they then use from their
16:06
media page on their funnel to help
16:08
things convert well one thing is logos
16:11
logos are always nice the local press is
16:13
a little bit more difficult to put it on
16:15
there but if you can grab maybe you’re
16:18
doing like I was talk about podcasts if
16:19
you’re doing podcast guests in different
16:21
places one of the things that I’ve
16:22
really enjoyed is if you take those
16:23
clips of interviews and you actually
16:26
clip out the parts where you talk about
16:27
something really great but you also
16:29
wanna have the interviewer in that clip
16:30
asking you the question because it adds
16:33
credibility to you just by you getting
16:35
interviewed you know the fact that
16:36
somebody’s interviewing you makes you
16:38
look more credible so let’s say you’re a
16:40
financial expert right and you have a
16:43
landing page selling a financial
16:44
services product and somebody’s
16:45
interviewing you about something very
16:47
particular to your method clip out that
16:50
30-second clip and put it on your
16:51
landing page and now you just added more
16:53
credibility to hopefully increase your
16:55
conversion percentage in that page
16:56
because now somebody’s interviewing you
16:58
you look more important because you’re
16:59
getting interviewed and it’s made a big
17:01
difference for you and what you’re doing
17:02
is a service business owner I love that
17:05
well no one thinks you’ve talked a lot
17:07
about obviously here’s been podcast and
17:09
it’s pub when the I mean for one you’ve
17:11
got an amazing podcast yourself you also
17:13
other people get onto podcasts this has
17:15
been a topic that I’ve had recently
17:17
quite a few discussions with a lot of
17:19
people part of it obviously was I was at
17:21
even podcast movement but the crazy
17:23
thing I’m seeing right now is the
17:25
ability for people to get a lot of
17:26
celebrity status from that podcast kind
17:29
of like what you just mentioned what
17:30
some tips I know you obviously your
17:33
whole business get featured com is
17:34
focused on getting people onto podcasts
17:37
but what are a couple different tips and
17:39
things you could tell people that they
17:41
should do is to get up to get featured
17:43
ya know the first thing is having your
17:45
speaker page together because a lot of
17:46
people don’t have a speaker 1 sheet
17:49
which is an important place to start
17:50
having you know your picture sums
17:52
talking points in there and a good bio
17:54
because just positions you as more
17:55
professional it’s kind of easier to get
17:56
people to look at just that’s kind of
17:58
the first thing you should have the
18:00
second thing is getting kind of your
18:01
three-part strategy down like what are
18:03
you going to talk about in these shows
18:04
so we always tell people there’s three
18:06
parts to what you should be doing as a
18:07
podcast guest the first thing is your
18:09
story somebody that’s gonna emotionally
18:11
connect with that story so you need to
18:12
have that story down second thing is a
18:15
message you know something that you can
18:17
actually teach people and I tell people
18:19
to concentrate on just one thing because
18:21
if you try to teach them five they’re
18:22
gone so what’s that one thing you can
18:24
teach them as a message and then a call
18:25
to action like what action do you want
18:28
them to take where do you want to go so
18:29
you have that down and then look at what
18:32
shows exist in your niche it’s crazy
18:34
number of shows they’re out there start
18:36
small and look for smaller shows look
18:39
for shows with less reviews look for
18:40
shows that don’t have a lot of episodes
18:42
because they’re probably looking for
18:44
guests to get started because you may
18:46
have a lot of credibility in your space
18:47
but in the podcast space you don’t so
18:49
you have to start smaller and once you
18:51
have a few of those built up it’s easier
18:53
and easier to approach bigger shows and
18:56
start getting on some those larger shows
18:57
but here’s the thing that a lot of
18:58
people screw up with is just sending out
19:00
these blasts mass emails to podcasters
19:03
and it’s you could probably give as much
19:05
as I do I hate him I hate and you know
19:07
for me I use my middle name in my
19:09
branding
19:10
just so that I rank better in search so
19:12
I know when somebody’s like not actually
19:14
like a listener to my show or something
19:15
they’re like hey Ryan how’s it going I’m
19:17
like yep you don’t know me so one of the
19:19
big things is writing emails of why this
19:22
is gonna matter to that person’s
19:24
audience because if you have an audience
19:26
service first it really really really
19:28
changes the game like when you had me on
19:30
here one of the first things I asked you
19:31
is how can I help your audience and a
19:33
lot of people have to have that in mind
19:35
because when your service first people
19:38
are gonna come back and find you because
19:40
now they want to buy from you because
19:41
you are a person of value I love that I
19:44
think that’s awesome
19:45
so let’s cut if you don’t mind let’s I
19:48
know we’ve got just a few minutes left
19:49
here I want to kind of go through and go
19:52
through the three parts you just said as
19:53
a guest I mean obviously you’re an
19:54
amazing person is easy to interview you
19:56
I mean
19:57
if we wanted I’ve known you for a while
19:58
now and it’s just kind of fun but let’s
20:00
just kind of role play this thing out as
20:02
far as as three parts as a guest so
20:04
let’s go through a real quick story I
20:05
had to teach something then let’s have
20:06
you call to action yeah so here here’s
20:09
the interesting thing Dave like my story
20:11
is is the fact that I wanted to be a
20:15
college professor forever so I got my
20:18
master’s degree and it was this thing
20:20
that I always wanted and I didn’t get
20:21
into the ph.d program I wanted so next
20:24
thing you know I’m teaching in high
20:25
school I’m miserable
20:26
I hated my life and then my mom had a
20:29
debilitating stroke she lost her ability
20:31
to speak she lost the use of the right
20:33
side of her body
20:33
so I was emotionally crushed man like I
20:35
literally was in this place where I had
20:37
no idea what I wanted to do with my life
20:39
and I went on a search for answers and I
20:43
found that the only way that I was
20:46
really gonna learn was to become a
20:49
student and by learning from other
20:51
people I realized that if I could learn
20:54
I could really teach something because
20:57
when you’re when you’re when you’re
20:58
learning it’s you become a best teacher
21:00
so by that I find that my real big
21:04
message that I’m trying to teach people
21:05
is how can you be of service and for me
21:09
interviewing in a podcast is a great way
21:11
to do that and because I’m able to learn
21:13
from these people that probably wouldn’t
21:15
give me the time of day was that just
21:17
great just regular Joe Schmo because I
21:19
have a platform and I’m willing to offer
21:21
them service I can learn from them I can
21:23
get credibility from them I can get
21:25
positioning for them and sometimes once
21:27
in a while like yourself I get to hang
21:28
out with them really cool and that’s why
21:31
I really you know I really love to have
21:34
people use a podcast to create a
21:35
personal brand and that’s why for me I
21:37
created a 100 page ebook on how you can
21:42
create a podcast which you can find over
21:44
at jeremy ryan slate.com slash podcast
21:46
book how was that Dave doesn’t have to
21:54
be long man it’s just by having those
21:55
three things lineup and you can you can
21:57
make it longer or shorter or you can the
21:59
big thing a lot of people have to
22:00
realize is you have to be able to tell
22:02
that story through different lenses and
22:04
I put me on the spot there so I had to
22:06
just kind of make it work but like if
22:08
I’m on entrepreneur on fire I’m going to
22:10
tell a different way than
22:11
another show it has to be the right way
22:13
for that audience
22:14
and I think as it is with any time
22:16
you’re gonna do anything with a media
22:18
aspect you really need to know your
22:19
audience and doing that homework
22:21
beforehand helps a ton but Jeremy you’re
22:23
just such again I had such a great time
22:25
to get podcast movement you were so kind
22:28
just kind of come up and introduce
22:29
yourself it was you were super kind of
22:31
my son Chandler which is always as a dad
22:33
that makes it that much except more
22:35
exciting for me but I can tell you one
22:37
of the things I loved is loaded the idea
22:39
that you just made mention there and
22:41
that is you are always out there trying
22:43
to do whatever you can to be of service
22:44
to other people I would hope that
22:45
everybody was listening here that you
22:47
start taking that from Jeremy from his
22:49
whole life as far as being of service
22:50
that as you do that and instead of
22:53
trying to go out after media for your
22:55
own good if you start really trying to
22:57
be of service out in the media they’re
22:58
gonna come flocking to you and you’re
23:00
getting a ton more requests and
23:02
everything else so Jeremy again thank
23:03
you so much for just being an example of
23:05
that and just being out there crushing
23:06
it like you are well thank you so much
23:08
David really appreciate you having me
23:09
and I hope your audience it on something
23:11
of value here because that’s if I can
23:13
help them create life on their own terms
23:14
then it made a big difference for me
23:16
perfect I wanna make sure you guys have
23:18
the call to action there again if you
23:19
guys want again it’s a hundred page
23:22
ebook that Jeremy’s been kind enough to
23:24
to give away for those my listeners here
23:27
so it go to Jeremy Ryan slate.com
23:30
forward slash podcast book again Jeremy
23:33
Ryan slate comm forward slash podcast
23:35
book and I will make sure it’s in the
23:36
show notes as well again Jeremy thank
23:38
you so much any other parting words I
23:40
would just tell everybody don’t listen
23:43
to what other people say go chase your
23:45
dreams guys I love it Jeremy again
23:47
thanks so much and we’ll talk to you
23:48
soon but thank you so much man thanks
23:51
for listen to puddle hacker radio
23:52
podcast if you’d like to be notified
23:54
anytime we release a new episode just
23:56
subscribe over at pono hacker radio com
23:58
in addition to that we’d love to send
24:01
you a free gift you can find that free
24:03
gift at faunal hacker radio comm award
24:06
slash retrial one last thing is we love
24:10
giving away cars so if you’d like access
24:12
to a free dream car
24:13
all you have to do is go to funnel
24:15
hacker radio com forward slash dream car
24:18
and you’ll get all the details thanks
24:20
again for listening
24:21
you

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