JG Francoeur, How To Establish Yourself As An Expert In 7 Days Or Less

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki

YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody this is
00:18
your host Dave Woodward and welcome to
00:19
funnel hacker radio I am super excited
00:21
today we get the opportunity of hearing
00:23
from a guy who has really mastered
00:26
something that most people have really
00:29
struggled trying to figure out exactly
00:30
how to use books in their business and I
00:33
want welcome at this time
00:35
JG Frank or JG welcome hey thank you so
00:38
much for having me Dave I appreciate it
00:40
the great thing about JIT is you’re
00:42
gonna get to hear a little more about
00:43
him this is a guy who’s not only
00:45
published his own book but more
00:46
importantly has helped over 300 other
00:48
authors publish their books and the
00:51
reason this is so important to guys who
00:52
are listening to funnel hack of radio is
00:54
obviously Russell started off and really
00:56
we built click funnels off of a free
00:59
book Dom secrets book and now what I
01:02
want to do is I really want to have JG
01:03
kind of dive right into this he’s the
01:05
CEO of black card books he’s the
01:07
co-founder and has really mastered
01:09
exactly how to use books in your
01:11
business one of the key were talking
01:13
about before we got going here is and I
01:15
loved in fact that this is probably end
01:16
up being the title of this podcast and
01:18
that is why selling books is dumb or
01:20
stupid I don’t well probably go
01:21
something like that JG if you’re ok with
01:23
that
01:23
I love it I love it so let’s dive right
01:26
into this again
01:28
you’ve been publishing books for years
01:30
you’ve got your own book your New York
01:32
Times bestseller all this kind of crazy
01:33
stuff you’ve been on TV shows I really
01:36
want to spend some time here helping
01:38
people understand why why books are so
01:40
important in their business and how they
01:42
actually can use these in their business
01:44
and what you’re what you do as a CEO and
01:47
co-founder black card books to actually
01:49
use books to help people grow their
01:50
businesses so let’s kind of dive dive
01:52
right into it well I love the I love the
01:55
story you said about Russell you know
01:57
and how you guys built the business on
01:58
that on the book dot-com secrets and you
02:01
know Micah my business partner Jerry
02:03
Robert it was the same thing with him
02:05
you know that Jerry Robert comes from
02:06
the projects of Canada you know he was
02:09
he had nothing to start and bacala in
02:13
his
02:13
mid-20s he wrote a book called
02:15
conquering life’s obstacles and his
02:17
business took off it went through the
02:19
roof in a matter of 12 months he went
02:21
from the projects over to earning over a
02:24
million dollars a year himself all on
02:27
the back of using a book as a marketing
02:29
tool and using that book to
02:30
differentiate himself and set himself
02:32
apart from everyone else that did what
02:35
he did and I think that you know that’s
02:37
what Russell did that’s what so many
02:38
other great people are doing and that’s
02:40
what we’re teaching authors around the
02:41
world I mean we do a hundred and twenty
02:43
boot camps every single year all around
02:46
the world from Australia South Africa
02:48
Singapore Malaysia India and stir damn
02:51
all the Nordic countries Germany UK
02:55
Canada the US so that’s what we’re
02:58
teaching authors everywhere to do and
02:59
specifically small business owners the
03:02
reason that I say selling books is dumb
03:04
is because why would you sell a book
03:07
Dave why would you sell a book for
03:08
twenty fifteen twenty thirty dollars and
03:11
make a few bucks when you’re a real
03:13
estate agent or you’re a realtor or
03:15
you’re a mortgage broker and you could
03:16
be making thousands tens of thousands of
03:19
dollars by attracting new customers to
03:21
you so it’s really about using the book
03:22
as a marketing tool not selling the book
03:25
I love that now obviously a lot of
03:27
people who are listening is gonna go
03:29
yeah I’ve heard about that I’ve seen it
03:30
but I don’t feel like I really got a
03:32
book in me and I don’t know how I mean I
03:35
I just don’t know what exactly I would
03:36
do as far as how do I get my content out
03:38
how do I do this what types of tips and
03:40
tricks do you recommend for these people
03:41
who’ve realized you know what
03:43
yeah so Russell do it and I’d love to
03:45
funnel hack Russell’s book funnel but I
03:47
don’t you have a book where do I start
03:49
well these are it’s funny that’s
03:51
actually there’s a couple things first
03:52
of all there’s two particular issues
03:55
here the mechanics of how to get a book
03:57
out I can touch on that in one second
03:59
however before that a lot of people have
04:02
an issue with the fact that they don’t
04:04
feel they’re credible enough to write a
04:05
book so everybody has this idea in their
04:08
mind that a book is a earth-shattering
04:12
industry revolutionising thing that’s
04:15
you know 400 pages that’s like gone with
04:17
the wind something that’s never been you
04:19
know something that’s never been written
04:21
before something that’s totally new
04:22
totally original without a single
04:24
spelling mistake and frankly that is not
04:26
what
04:27
book is if you use a book as a marketing
04:29
tool and you do it right we recommend
04:31
people write a hundred and ten page book
04:33
what we do is we tell them to do a deep
04:36
eight eighty pages of content so we do
04:38
eight chapters with ten pages each if
04:40
you add some of this white space in the
04:42
middle that ends up being 110 pages I
04:44
mean Dave you have to agree everybody
04:46
someone who may not think they can do a
04:48
400 pages they know they can do simply
04:51
80 pages of content because everybody
04:54
has it in them they just have to give
04:56
themselves permission and that starts by
04:58
reframing what is a book anyways it’s
05:01
not this 400 page dissertation this is
05:05
using a book as a marketing tool it’s
05:06
using a book to differentiate you and to
05:08
position you uniquely in your
05:10
marketplace so that people look at you
05:12
differently and that’s what that’s what
05:13
it’s about so people gave themselves
05:15
permission it would go a whole lot
05:16
easier for them I love that I’ve never
05:19
heard anyone be that specific as far as
05:21
eight chapters ten pages under ten
05:23
that’s fantastic I mean obviously you
05:25
know your business you’ve been doing
05:26
this a long time yeah it’s and you know
05:29
the other thing people this is a common
05:31
one as well as people think that they
05:32
need to be credible to write a book so
05:34
they say when when I’m credible I will
05:37
write a book we tell them it’s the exact
05:39
opposite my friend write a book then
05:41
you’ll be credible Wow
05:43
so how do you get someone mentally over
05:45
that hurdle well them attending our
05:48
bootcamp and us having three days with
05:51
them or two-and-a-half days with them
05:52
Friday night the Saturday and a Sunday
05:54
is it’s a good start to getting that
05:57
thing but the the other thing that
05:59
people must understand is that the
06:01
mechanics are not as difficult as what
06:04
you’ve made it out to be in your own
06:05
mind people have this image in their
06:08
mind of writing a book and you’re up all
06:09
night and you’re just you know slamming
06:11
away at the keys and you have writer’s
06:13
block and you have you know it’s really
06:14
it doesn’t have to be like that there’s
06:16
several different types of book there’s
06:17
there’s one book it’s it here’s my
06:20
experience where someone is writing
06:21
their experience on how they did things
06:23
so that’s what I did in my book my
06:25
latest book messy manager so I’ve
06:27
written four books but my latest one
06:28
messy manager it’s an it’s it’s my
06:31
experience on how I built and sold six
06:33
different companies before I was the age
06:35
of thirty and what I did to build those
06:38
companies from zero to tens of
06:41
of dollars how did I do that I put that
06:43
experience in a book so that’s book type
06:45
number one is here’s my experience Gerry
06:48
Robert did the same thing with his book
06:50
the millionaire mindset you know he went
06:52
from again he went from poverty bitter
06:53
earning millions of dollars per year and
06:55
he he essentially wrote down his process
07:00
that he took and he’s educating people
07:01
with it so that’s one type of book
07:03
another kind of book and probably one of
07:05
the easiest wants to start is an
07:07
interview type book you know one of the
07:10
most famous books in in our industry
07:12
Dave and you’ve definitely heard of it
07:13
and every one of your podcast listeners
07:16
has heard of this book as well it’s
07:17
called Think and Grow Rich and did you
07:20
know Napoleon Hill didn’t even write
07:23
that book really he interviewed a bunch
07:25
of people he deciphered their
07:27
information and he put that into a book
07:28
and what we like to say is if you
07:30
interview twelve credible experts and
07:33
you put it into a book you’ll be
07:35
considered the thirteenth credible
07:36
expert wow that is really really cool I
07:39
love that you’re 12 and you become the
07:41
thirteenth yeah and that’s just and you
07:43
know those are just two methods another
07:45
one is is a lot of people have books
07:47
especially your audience you have books
07:49
sitting literally in your computer right
07:51
now you don’t even know you know you can
07:53
put we did a book just recently and what
07:55
we did is we took it was a hundred and
07:57
one ways to double your sales and triple
07:58
your profits let’s say and this person
08:00
was a business growth expert and they
08:02
sold themselves as a consultant and what
08:04
we did is we took his 101 top blog posts
08:07
we edited them we put them into a book
08:09
and bingo his book was done and a lot of
08:12
people do they do podcast shows like
08:14
this a lot of people do seminars or
08:17
speeches or talks or keynotes and all of
08:20
that can be taken and put into a book
08:22
and a lot of people have tons of content
08:25
around them that they’ve already created
08:26
they just need to put it into a book
08:29
form and that changes the game man I
08:32
love that that’s again I want to make
08:34
sure everyone understands kind of that
08:35
the reason we’re doing this this podcast
08:38
day with JG is I want to make sure
08:39
everyone understands how quickly you can
08:42
add additional credibility to your
08:43
business and we thought we could talk
08:46
with JD and you’ve heard already
08:48
mentioned the fact he’s got a an option
08:51
where you can basic go in you can
08:52
actually attend a seminar I want to kind
08:54
of talk
08:54
just a briefly about this and make sure
08:56
everyone understands why why I’m
08:58
basically a mentioning this so early in
09:00
our podcast and the idea behind this is
09:03
I want to make sure two things happen if
09:05
everyone is listening one is I want you
09:07
to attend it and see as far as how you
09:09
get that book that you already have in
09:10
your head and your mind or your on your
09:12
computer or in your interviews whatever
09:14
else take that content and repurpose it
09:16
and have JD show you exactly how to do
09:18
it that’s one reason the second reason I
09:20
want expensive time talking about this
09:21
seminar and that is to make sure that
09:24
you understand exactly how to funnel
09:27
Haqq what he’s doing as well so JD if
09:29
you don’t mind let’s go talk real
09:31
quickly about this whole idea is far and
09:34
again you can get to it if you want to
09:35
by going to funnel hacker radio.com
09:37
forward slash publish but publish a book
09:40
and Grow Rich would be great so go ahead
09:42
yeah so I mean our bootcamp and Jerry
09:45
Robert now has been doing this for just
09:48
about thirty years it’s about to go on
09:50
thirty years in the next couple months
09:51
now he tells everybody it’s 27 years but
09:54
I think it’s because he doesn’t want to
09:55
age himself you know he’s been doing
09:59
this has been teaching this information
10:00
for literally thirty years and I tell
10:02
people that a lot of this a lot of the
10:05
people teaching these programs now about
10:07
how to write a book and how to play you
10:08
know how to write an e-book and all this
10:09
stuff these are all people that have
10:12
attended our boot camp and tried to
10:13
steal stuff I mean Jerry Robert is the
10:16
original of this information he’s the
10:18
one who started this concept back in the
10:20
in the early 80s and yes he’s been doing
10:23
it for that long and and since having
10:25
started that and and you got to remember
10:27
he comes from the projects and and now
10:30
you know fast forward 30 years and he’s
10:33
generated hundreds and hundreds of
10:35
millions of dollars for himself and his
10:36
family and on top of that black art
10:38
books is now on track to he had a
10:40
hundred million dollars in annual
10:42
revenue within the next 24 months now
10:44
the reason we the reason we’re growing
10:47
so quickly and aggressively is because
10:48
we give our we give our boot camp away
10:50
for free it’s a two thousand dollar boot
10:52
camp that we have sold literally all
10:54
over the world we’ve put over three
10:57
million people through our boot camps
10:58
over the last thirty years
10:59
we literally have sold this for over two
11:02
thousand dollars two thousand euro two
11:04
thousand pounds in different parts of
11:06
the world however now we
11:08
give it away for free and the reason we
11:09
do that is so that that’s where we find
11:11
our authors in our boot camp publish
11:14
your book and Grow Rich we teach people
11:16
everything they need to know about how
11:18
to how to self publish so we teach them
11:20
first of all how to plan the right book
11:22
so how to plan the book a lot of people
11:24
say listen I’ve been thinking about
11:25
writing a book but I have two or three
11:27
different options will show you which
11:28
option you should choose first we show
11:30
you how to plan your book then we show
11:32
you how to write a book now Dave this is
11:34
gonna sound super crazy but people and
11:37
people listening to this very podcast
11:39
have been thinking about writing a book
11:41
some people for 10 20 30 40 and 50 years
11:45
I know it’s crazy but literally the
11:47
people have been waiting that long and
11:48
we’re gonna show them the system a
11:50
proprietary system that we’ve developed
11:52
called how to write a book in 40 hours
11:54
some people go waiting 40 years Dave
11:57
we’re gonna show them how to do it in 40
11:59
hours that’s awesome that’s a week
12:00
you’re done exactly the other thing
12:03
we’re gonna do is we’re going to give
12:04
them all the details on how to publish
12:06
the book so how to publish it and we’re
12:09
gonna give them you know hands down now
12:11
a lot of people ask me at this point
12:12
what is the next seminar since you guys
12:14
are doing seminars in boot camp when is
12:16
the next one well here’s the good news
12:18
we don’t have a second seminar we give
12:20
you everything you need in this seminar
12:22
because we don’t have any other seminars
12:24
that’s it so we give you absolutely
12:26
everything you need and the last module
12:27
we teach you is what’s called move it
12:30
you know a lot of people think that
12:32
getting the book is the big deal but the
12:34
big deal is actually getting rid of the
12:36
book that’s the big deal so and David
12:41
people go to that URL you mentioned you
12:44
know we will give them absolutely a free
12:46
ticket we do a hundred and twenty boot
12:48
camps around the world in every major
12:50
city in the United States and Canada
12:53
like I said all over Europe in Singapore
12:54
Malaysia Australia pretty much every
12:57
major part english-speaking part of the
12:59
world we are in being the
13:01
fastest-growing book publishing company
13:02
and and a lot of them are sold out you
13:07
know weeks in advance oh I was gonna say
13:09
months in advance but we only start
13:11
marketing about eight weeks in advance
13:13
because if we started earlier than that
13:14
they would just be too full so I have to
13:17
go we have to go eight weeks and and
13:19
yeah so it’s a turnkey system we
13:21
really teach you everything about it and
13:24
that’s all I’ll say about it if people
13:25
want a free ticket they can go online go
13:27
to that website you mentioned H and they
13:30
can get an absolutely free ticket no
13:31
catch no no no nothing just completely
13:35
free they can come fantastic again it’s
13:37
funnel hacker radio.com forward slash
13:40
publish or again you go directly to it
13:42
at publish a book and Grow Rich com
13:44
the whole idea guys again why I want you
13:46
to I want you to be able to funnel hack
13:47
this system I think it’s brilliant to
13:49
see here’s a person’s doing a free
13:51
seminar now understand seminars they’re
13:53
not they’re not cheap I mean I don’t
13:55
know exactly how much you end up
13:56
spending jg to host each one of those
13:57
hundred twenty seminars but workshops
13:59
are not cheap so obviously there’s
14:02
there’s a lot to this and I want to make
14:04
sure if you don’t mind of dive into this
14:06
as you were talking about the marketing
14:08
aspect how do you actually market and
14:09
fill a seminar like that that’s it’s a
14:12
great that’s a great question so how we
14:15
fill our seminars we have several
14:17
different approaches but we use every we
14:20
use all the strategies you guys teach
14:21
your great clients we use all of those
14:24
strategies right now probably the
14:26
hottest thing working right now is
14:28
Facebook advertising that’s probably one
14:31
of the hottest most cost effective best
14:35
return on investment platforms out there
14:38
today is the Facebook advertisement but
14:40
we’re also doing super Trent super
14:42
trending super cutting-edge stuff like
14:44
programmatic advertising we’re doing
14:46
that all you know using YouTube and
14:48
Twitter and display and PPC through
14:50
programmatic advertising you know I got
14:53
to tell you since your audience will
14:55
really appreciate this day is we’re
14:57
pretty much have gone completely away
15:00
from traditional sources like TV
15:02
newspapers and radio we’ve been testing
15:05
them for years I continually try to make
15:09
them work but they simply cannot pull
15:12
they don’t have the analytics that the
15:14
other online platforms have and frankly
15:16
that’s not where people’s eyeballs are
15:18
anymore people are just not reading the
15:20
newspaper like they used to
15:21
they’re checking out Facebook and
15:22
they’re on their Twitter and they’re on
15:23
Instagram and you’ve got to be where
15:25
people are and that’s that’s what we’re
15:27
doing so those are and and the other
15:29
thing is is partnerships partnerships
15:31
are huge for us you know having this
15:34
massive
15:35
audience you know we now have over 800
15:38
authors that are active in our system at
15:42
any one time and by the end of this year
15:44
we’ll have over 1200 and because of that
15:47
people really want to work with us and
15:49
we want to work with them so
15:50
partnerships are huge for us awesome if
15:52
you don’t mind let’s spend just a few
15:54
minutes talking about this whole
15:55
partnership game because a lot of people
15:56
really screw this up and they don’t do
15:58
the partnership thing very well
15:59
obviously I agree you’ve you’ve been
16:03
doing this a long time you understand
16:04
the value of partnerships if you don’t
16:06
mind if just to give a couple tips here
16:08
as far as as a person who’s out
16:10
promoting partnerships and then also as
16:12
a person who would actually you you have
16:14
a lot of people come into you to do
16:15
partnerships what are some of the the
16:18
tips and tricks you’re finding as far as
16:20
the partnership world that work and also
16:22
those things that don’t well that’s a
16:25
that’s a great question and we could
16:27
probably spend you know the next hour
16:28
just talking about partner you know I’m
16:31
super passionate about partnerships
16:33
frankly I think any business that is
16:34
under five million dollars right now you
16:37
should be using partnerships as probably
16:39
they’re number one if yeah they’re
16:41
number one lead generating a business
16:44
building strategy especially if you’re
16:46
under 1 million dollars and you know you
16:49
want to get to you know over a million
16:52
dollars stop stop spending time on on
16:54
everything and just focus on
16:55
partnerships now you talked about
16:57
something interesting which is everybody
16:59
does it wrong and here’s why I think
17:02
people are like I think people are just
17:04
crazy selfish in some cases and and they
17:07
they want to do they want to do
17:09
partnerships Dave but they don’t want to
17:10
give that they only want to take and
17:13
when we approach partnerships it’s like
17:16
it’s got to be a give-and-take and when
17:17
I approach a partnership doesn’t matter
17:19
who it’s with I’m looking at giving I
17:21
mean what can I provide for this company
17:23
what can I do and I know that in return
17:26
you know it will come back to us so you
17:30
know I think that that’s really key and
17:31
I know it sounds super trivial and it’s
17:34
not you know a crazy tactic that no
17:37
one’s ever heard before but frankly if
17:39
if you sit down and you write down all
17:41
the things you can provide to people and
17:44
all of the value you could bring people
17:46
and then you go into the meeting with
17:47
all
17:48
open-armed saying here’s what I could do
17:49
I think you’re gonna be incredibly
17:52
successful using partnerships and like I
17:55
said I think partnerships is the number
17:57
one undervalued underrated business
18:00
growth strategy for companies under five
18:02
million I mean even on our sides now
18:04
creeping up on a hundred million dollars
18:06
we still get probably 50% of our
18:08
business from our from partners all
18:10
around us and and I’m continually
18:13
driving that up I’m continually dumping
18:16
more resources into our partnership
18:18
because there’s just there’s just way
18:20
more opportunity there I love that so
18:22
tell me for a person let’s kind of try
18:25
to tie both these topics together matt
18:26
is now i’ve got a book how can i use a
18:28
book in a partnership to provide content
18:31
and value to my potential partner and at
18:34
the same time get some hopefully some
18:36
reciprocation back from them as well
18:38
sure well one of the things so here’s
18:40
here’s I’ll just give you one that is
18:43
will work every single time incredibly
18:46
powerful and most people don’t use it
18:49
and don’t do it properly and that is
18:51
this it every single author and by the
18:54
way let me qualified one of the thing
18:55
Dave which is there’s people out there
18:57
teaching to do a books this is not what
18:59
I’m talking about if you are doing ebook
19:01
if you’re just doing an e-book you are
19:04
not taking full advantage of the power
19:07
of publishing a book the power in
19:09
today’s world and and it’s even getting
19:12
more and more powerful as everything
19:14
goes to e-books and now e-book sales are
19:16
more than actual book sales and so on so
19:18
forth the power of holding that book in
19:20
your hands and providing someone with a
19:22
tangible something and I know Russell’s
19:25
a big fan of this because he’s always
19:26
doing the free plus shipping campaign
19:28
which is one of the best that I love you
19:32
know giving people an actual physical
19:34
book that’s what I’m talking about not
19:35
just the downloadable books that make
19:37
sense Dave no no it totally does it’s
19:39
kind of funny I I do a ton it I buy a
19:41
lot of books on audible but anytime I
19:44
find a book that I really like I always
19:45
buy the hardback copy as well and so but
19:48
it so basically not able and Amazon I
19:51
spend probably twice as much on that
19:53
book because I don’t have yeah exactly
19:56
so so back to this partnership strategy
19:59
when you have your book and it’s in your
20:01
hands in the
20:01
physical one of the number-one mistakes
20:04
that that authors around the world are
20:06
making and I’m talking about authors
20:07
that are using a book to build a
20:08
business not I’m not talking about
20:10
fiction author so that’s a different
20:12
breed and they have a different
20:13
objective I’m talking about small
20:14
business owners writing a book for the
20:17
purpose of using a book as a marketing
20:19
tool to attract lines to them so they
20:20
could sell them something bigger that’s
20:22
what I’m talking about
20:23
and the number one mistake I see is
20:25
people are afraid to give books away you
20:28
know I give away way more books than I
20:31
sell and that’s the ones I sell pay for
20:34
the ones I give away does that make
20:35
sense yeah totally nice and and you know
20:38
the people are so afraid of giving away
20:40
a book because in their mind see it
20:42
seemed printing a book see if you do
20:43
that 110 page book and you order five or
20:46
10,000 you’re gonna pay probably
20:48
somewhere between 80 cents to a dollar a
20:50
book now believe it or not Dave and I
20:52
know you know this is there’s people who
20:54
spend more than that on their stupid
20:55
brochures yeah you know isn’t it crazy I
20:59
mean they’re printing these fancy
21:01
brochures and those brochures if you
21:03
give someone five brochures and you say
21:06
hey Pass pass this on to someone that
21:08
you might know may need my services what
21:10
do you think happens to the brochures
21:11
they end up garbage of course
21:13
how however what would happen if I gave
21:15
you five copies of my book and I said
21:17
hey if you know someone who needs say a
21:19
new house or insurance or whatever it is
21:21
I’m selling if you know someone who
21:23
needs some of this pass this on to them
21:24
what would people do they wouldn’t throw
21:26
them in the garden garbage they would
21:28
gift wrap them and give it to them at
21:30
Christmas and pretend they bought them
21:32
that’s so I love it it’s really kind of
21:34
funny I was as we’ve been talking I was
21:36
thinking you know if all the people have
21:37
had on our podcast I bet you at least
21:40
half of them I’ll have a physical book
21:42
yeah it’s just kind of funny I just was
21:45
gonna go through the list of thinking
21:46
you know what because I was talking with
21:47
Alec Scharffen just recently and his
21:49
whole idea was you know what he’s he
21:51
only did basically you know 500 books
21:53
and the only way you got one was you
21:55
received it from someone else who passed
21:57
it along and I was I’ve talked about
21:59
quite a few different authors we’re
22:01
actually looking at doing some of the
22:04
things that others have done as far as
22:06
how they packaged that book and kind of
22:08
like what you were just talking about
22:08
when you said gift wrap I thought if you
22:10
can actually make this a really cool
22:12
little package the value that’s
22:14
perceived in that
22:15
look is so much greater than a stupid
22:16
brochure or business card or or anything
22:19
else it’s just huge absolutely and
22:22
that’s that’s really when it comes down
22:23
to partnerships I mean if you just
22:24
approach people with this with this
22:26
single idea and you just said here’s the
22:28
deal I’m an author I wrote this book
22:30
called multiply your business and here’s
22:32
what I’d like to do for you mr. and mrs.
22:34
partner I will provide you with as many
22:36
books as you want in order to pass the
22:38
load to your prospects not even your
22:40
maybe your clients but just your
22:42
prospects in order to give them
22:43
something for free or maybe we do a
22:46
campaign together where we give away a
22:48
book and we both get that lead you get
22:50
that lead and I get that me and I’ll
22:52
provide the book I’ll pay for all the
22:54
shipping I’ll pay for all of the
22:55
printing I’ll pay for everything all we
22:57
gotta do is market it together I mean
22:59
that would that can exponentially grow
23:01
your lead flow just like given with my
23:03
physical books and I can’t I can’t
23:05
you know stress enough I’m talking about
23:07
physical books giving away an e-book
23:09
does not have the same effect does not
23:13
have the same thud factor as giving away
23:15
a physical book no I totally agree with
23:17
you on that it’s kinda mentioned I was
23:19
going through I’m doing a podcast later
23:21
this week actually going over the the
23:24
funnel that we did with Russell when we
23:26
did the dot-com secrets book it was
23:27
really kind of interesting it’s got to
23:29
go through the numbers and things you
23:31
can’t do a free plus shipping offer for
23:32
an e-book
23:33
there’s just no value there sorry you
23:36
can’t do it but as we were kind of going
23:38
through it
23:38
one of the things we found on our up
23:40
sale was that the audiobook itself we
23:44
actually were able to to double our the
23:47
money that came in we doubled on the
23:48
audiobook which is a one-click upsell on
23:50
the order form just by again recording
23:54
what was already there so taking the
23:55
content you have and repurposing that
23:57
but you have to start first of all with
23:59
the book that’s why I love what you guys
24:01
have again guys as far as going to their
24:03
workshop it’s tough funnel hacker
24:05
radio.com forward slash publish and you
24:08
can attend there as a free gift but I
24:11
think the the whole key here is as you
24:13
can start looking at your business and
24:15
how you’re gonna grow your business so
24:17
often people focus everything online but
24:20
the key is if you can market online and
24:22
take people offline the value you can
24:24
get is so much more money
24:26
offline really super quick
24:28
and I think that’s why I was really
24:31
excited to to get you on here as you
24:33
know CEO of Black Card books and to be
24:35
able to talk really about how they can
24:37
use books in their marketing in their
24:38
business specifically because as you
24:41
mentioned already JG and that is your
24:43
system as far as being able to create
24:45
things so quick and again I just want to
24:48
kind of realize three of the things that
24:50
you said and that is because I I know a
24:52
lot of people who are listeners are
24:54
still going you know what I still don’t
24:55
feel like I have a book in me and so I’m
24:57
just gonna kind of take the notes I had
24:59
here I’m just gonna kind of repeat and
25:00
you can fill in anything else but one of
25:02
the things basically guys is again take
25:04
your experience and use that experience
25:07
and put that into your 8 chapters that
25:08
might be a little tougher at first if
25:10
you don’t feel like you’ve got it so I
25:11
love the other one which I’ve done a ton
25:13
of and that’s interviews I love the
25:14
interview type and they get everybody
25:16
notice f3 Think and Grow Rich so
25:18
interview twelve experts you become the
25:20
13th and the third one again which I
25:23
know a lot of people have and that is
25:24
you’ve already your computer is full of
25:26
books that you’ve already written and
25:28
just now a matter of taking that and
25:29
using that content and repurposing that
25:32
content so again I just want to kind of
25:33
realize those three things real quick
25:35
here because I know a lot of people
25:37
always struggle thinking gosh I still
25:38
don’t feel like I have that book in me
25:39
but there is one more approach that that
25:45
we are we often advise and you know it’s
25:47
amazing what the mind can do when you
25:50
put yourself under the pressure of a
25:51
deadline and and just we tell all of our
25:54
authors that you need the first step is
25:57
you need to set a date I mean you need
25:58
to pick a date on the calendar and say
26:00
my books gonna be done by then and if
26:03
you give yourself more than six months
26:05
it’s too long you’re not gonna do it so
26:07
you know pick a date I mean I would
26:09
advise people to pause this now go to
26:11
the calendar and pick a date right now
26:12
in terms of my book if if this has to be
26:15
done if it must be done then pick a date
26:17
the second thing is then work backwards
26:20
and I want you to do eight you know just
26:23
do an eight webinar series
26:24
so do an eight step webinar series on
26:26
whatever your whatever you’re gonna
26:28
teach people so do eight webinars you do
26:31
those webinars and you know what it
26:33
doesn’t matter if there’s anybody on the
26:35
webinar it’s just about getting that
26:38
content so I want you to do some slides
26:40
do the web
26:42
which is gonna last say 30 to 40 minutes
26:44
it doesn’t have to be overly long it
26:46
doesn’t have to be two hours 30 to 40
26:47
minute webinar you record all of that
26:50
you good and then you get that
26:51
transcribed so you go to a website
26:54
called Rev comm re v comm and you get
26:57
the thing transcribed and you know it’s
27:00
say yet I think it’s a dollar a minute
27:02
so for 30 minutes gonna be thirty
27:04
dollars for the entire transcription so
27:06
now you have eight chapters eight
27:09
webinars that you transcribe into eight
27:11
chapters that cost you eight times three
27:13
two hundred and forty dollars that’s it
27:14
and then give that to an editor and say
27:17
put this into a book make this a book
27:18
for me and then the editor for a couple
27:21
hundred couple maybe five six seven
27:23
eight hundred dollars will make that
27:24
into a book for you and for less than a
27:26
couple thousand bucks you got yourself a
27:28
book and it can all happen in the matter
27:30
of a few months even energy if you’re as
27:33
serious as you and I would be Dave we
27:34
would get it done next week I mean this
27:36
is one of the probably the biggest
27:38
things and and maybe I should do this
27:40
now you know what why don’t we take five
27:41
minutes that they are two minutes that
27:43
take you through an exercise how does
27:44
that sound a I’d love it sounds great so
27:46
let’s do this so I want people could
27:49
take out a piece of paper and I’m
27:50
watching them and all of your clients
27:52
should know this if you don’t know this
27:54
shame on you guys you’re not doing that
27:56
the homework that clickfunnels is giving
27:58
you I want you to calculate what we call
28:01
the APNIC member of a client for you or
28:04
what what most people most business
28:06
owners call a lifetime value of a client
28:08
so I want you to take a look take a look
28:11
at how much money does your average
28:13
client spend how long do they stay with
28:15
you how many referrals do they give you
28:17
add all that up and let’s say that’s
28:20
your lifetime value for for just a
28:21
simple math now I’ll walk you through a
28:24
scenario let’s say that you’re a real
28:26
estate agent and on average you’re
28:29
selling $100,000 homes I don’t know
28:31
where the heck let’s just let’s assume
28:35
for easy math they exist you’re selling
28:37
$100,000 homes your commission on on
28:39
average is two-and-a-half percent so
28:41
you’re making twenty five hundred
28:43
dollars and let’s just say that for
28:45
every two clients so every two clients
28:47
that you you do you get one referral out
28:50
of it so that’s another $2,500 on the
28:52
referral so your lifetime value of a
28:54
client is 5,000
28:56
and let’s say that on average you’re
28:58
typically gonna sell somebody two homes
29:00
so that’s times two so that’s five
29:02
thousand times two equals $10,000 are
29:04
you with me David or did I go too quick
29:06
no sounds great okay so let’s just say
29:08
your lifetime value is $10,000 so here’s
29:11
what people don’t understand the book
29:13
every time you get that line it’s like
29:14
ten thousand bucks in the bank it’s
29:16
gonna come over time so how many books
29:19
let’s just say you printed 2,000 books
29:22
and you gave those away how many new
29:25
clients do you think you can get I want
29:27
you to write that answer down you
29:29
printed 2,000 books how many clients can
29:32
you get over the course of the next year
29:35
let’s say okay now out of 2,000 books
29:38
what answer would you give me Dave if
29:40
you were a realtor let’s just say oh I
29:42
think you’d be able to get 20 so you get
29:44
20 clients so 20 clients at $10,000 a
29:49
pop how much are we talking here Dave
29:51
that’s 200 grand 200 pen so this project
29:54
this little one week of work is worth
29:58
200 grand to you and that’s on a very
30:00
conservative basis that’s on a very

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