Joe Foley, How to Grow Your Online Business… Offline

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward everybody welcome
00:18
back to funnel hacker radio you guys are
00:19
in for a massive treat today we’re going
00:21
offline actually I’m super excited I
00:23
have the opportunity of having the
00:25
client experience officer the CEO of
00:27
viscom with us Joe Foley
00:29
Joe welcome to the show hi Dave I’m
00:32
super pumped to be on the show I love
00:34
this I love the fact that the CEO of the
00:36
company’s actual title is client
00:38
experience officer I think that’s pretty
00:40
dang cool well thanks Dave and it’s just
00:44
something I’m a totally passionate about
00:46
I’ve been you know in customer service
00:50
really my whole career and I believe
00:53
taking care of the customer which I
00:56
don’t even like paying customers anymore
00:58
I like calling everybody clients so take
01:01
care of the clients I believe is the key
01:03
to our success on over 33 years old so
01:08
we we not keep our client happy I think
01:11
it’s fantastic 33 years basically
01:13
started off doing fulfillment years ago
01:15
for software companies of all things
01:17
shipping around discs so I think that’s
01:19
pretty dang cool yeah I bet I bet some
01:22
of our listeners uh aren’t even familiar
01:24
with what just get fur you’re probably
01:28
right
01:29
well what is it Joe I’d like to kind of
01:32
just dive right into the meat of this
01:33
thing here and that is you know we’ve
01:36
obviously a lot of our users and
01:37
listeners here deal a lot with sales
01:39
models online types of stuff but I think
01:41
most people don’t understand how
01:43
powerful offline is and obviously here
01:46
at clickfunnels we use offline as our
01:49
primary way actually of bringing people
01:51
online I mean we just went through
01:52
finished Russell’s expert secrets book
01:55
launch which is a physical shipping
01:57
product we do a ton of free plus
02:00
shipping funnels we’ve worked with you
02:02
know Tony Robbins we’ve worked with gosh
02:05
a ton of other people basically focused
02:07
on offline funnels we just did some
02:10
other deals with the Harmon brothers and
02:11
fibre flex and all these crazy things
02:13
that are all offline types of products
02:16
that get shipped and I want to make sure
02:18
people understand the importance of as
02:20
you’re building your client relationship
02:22
of not forgetting the offline and with
02:25
that so that’s one of things I want to
02:26
talk about the second thing I want to
02:27
talk about is how you as an offline
02:29
business basically got online in
02:31
information marketing so those are two
02:33
primary topics I want to address today
02:34
but first of all let’s kind of talk real
02:37
briefly here about why products are so
02:40
important oh yeah I totally agree
02:44
you know how like my email inbox because
02:47
I I want to keep in touch with all my
02:50
clients watch all their action
02:53
everything they have going my email box
02:55
is so full I think what most people are
02:58
feeling that same thing I think people I
03:00
like to get something physical so it’s
03:03
delivered to them I correlated I think
03:08
digital training in and stuff is for
03:10
sure the future I’m not trying to say
03:12
that everybody should have just the
03:14
physical project product that would be
03:16
crazy
03:18
now I think obviously there’s a place
03:20
for both say for example we just as I
03:22
mentioned we just finished our our
03:24
expert secrets book launch and the irony
03:26
behind this is Russell’s taught for
03:29
years the importance of having a dream
03:30
100 and really mailing to them on a
03:33
regular basis so we just went through
03:34
and had in the last three months in out
03:37
five different mailers to our potential
03:40
clients to get them actually to promote
03:41
and I can’t tell you the importance of
03:44
sending out on a regular basis again for
03:48
us it was lumpy mail but even some of
03:50
the physical products what are some of
03:51
the things you see right these days that
03:54
information marketers are using offline
03:56
services for well besides post you
04:01
mention already the we just do so many
04:04
free book plus shipping offers we also
04:08
still have CDs and DVDs that people use
04:14
as freebies and now we’ll take the
04:18
orders integrate seamlessly with people
04:21
shopping carts know that we ship out the
04:23
CD or DVD or sometimes even a USB
04:26
and then that person are kind to found
04:31
that those people listen to the that and
04:35
then before you know if they they end up
04:38
being a client of the you know others
04:41
products and services Todd love that
04:44
well tell me how did you get involved in
04:45
this whole information game well we we
04:49
were going strong with the computer
04:51
software and then of course that that
04:53
I’ll win online and we had a lot of
04:56
old-fashioned corporations that were a
04:59
little slow to get online so so we did a
05:02
lot of corporate training programs and
05:04
stuff but then around two thousand seven
05:07
and eight our world completely changed
05:10
when heroes found our ARPA site which is
05:16
a vis K or discount luckily we got that
05:21
URL and not thank you next spot tell us
05:26
a lot with SEO and pay-per-click and
05:30
stuff but now in 2007-2008 couple guys
05:36
found us Evan pagan we had no idea who
05:39
that guy was he turned out to be a you
05:41
know a giant in the industry with his
05:44
double your dating product and then one
05:47
of his friends Jeff Walker the creator
05:49
of the product launch those guys were
05:53
two kind of starter clients and from
05:56
that point on it just was a giant
06:01
snowball of activity I think that’s
06:05
fantastic well what are the products
06:07
that at that time
06:08
Jeff Evan were setting out they they had
06:12
the CDs and DVDs in a binder and then
06:17
they also had the slip cases you know
06:20
that would hold up you know six DVD set
06:23
and they had a lot of material like a
06:28
just the first product launch live event
06:32
he had in 2008 he was the first live
06:36
event I had ever been to and he said is
06:38
Joe Foley here in
06:40
audience so I stood up and he said yeah
06:43
Jonas team just just got done shipping
06:46
out my first product launch 1.0 product
06:49
most of people in that in the room had
06:52
received it you know just like a week
06:54
week before me said if anybody wants
06:57
plot to go you know be in the back
07:00
during break
07:02
I was mobbed house hahaha hour and a
07:06
half and I’ve been busy ever ever since
07:10
I think that’s fantastic
07:12
it’s always fun for me to take a look at
07:14
some of this stuff that happens online
07:15
these days the trends and things we see
07:18
right now obviously from the free
07:20
flushed shipping handling I think the
07:21
primary thing we’re seeing a lot of
07:22
obviously are books CDs and DVDs are you
07:25
seeing as many CDs and DVDs or is that
07:27
kind of dying down that’s definitely
07:29
dying down I’ve even had a some
07:32
customers a gold go away from having the
07:35
those freebies and then finding out that
07:38
people still wanted them so they’re
07:41
starting them back up with I had two
07:43
clients once
07:46
Fabienne Frederickson some client
07:49
attractions she’s to add a thriving
07:52
business talk based on the incoming
07:55
leads coming from her CDs she went away
07:59
from that now she started that up again
08:01
about nine months ago and it seems to be
08:04
growing like crazy again so it took the
08:07
turkey understand I’ll send out a lot of
08:12
swag or like you mentioned the lump
08:15
email we’ll do wish about some other
08:20
things like coffee mugs anything to
08:24
reward their people’s current clients
08:27
you know if they’re uh maybe involved at
08:30
the membership mostly membership
08:32
products we do a lot of direct direct
08:35
mail I love that I know we’re seeing a
08:38
lot obviously as far as USB is going out
08:39
these days we put USBs and small mp3
08:44
players and things of that sort
08:45
realize everybody who’s listening here
08:47
the importance of getting something
08:48
physical in the mail I can tell you from
08:51
our perspective we’re seeing
08:53
those people who buy and actually have a
08:55
physical product are anywhere from about
08:58
five to ten times more valuable to us
09:00
from a revenue standpoint because they
09:03
actually receive something in the mail
09:04
from us it’s really crazy though they
09:06
stick longer with us that all of our
09:10
funnel hackers here or listening receive
09:12
a funnel hacker t-shirt that we send out
09:13
as soon as they basically get on board
09:15
with us and the reason for that is even
09:17
as a software company we’ve realized the
09:19
importance of that t-shirt it helps them
09:21
actually identify with who they are as
09:23
far as funnel hampers obviously it’s
09:25
funnel hacker radio but the crazy things
09:27
for us is being able to have something
09:30
that a person receives physically they
09:33
then feel almost this reciprocity
09:35
towards you but more important than that
09:37
it’s they allows them at least from our
09:39
perspective what we’re seeing is allows
09:41
them the opportunity of actually
09:42
identifying with you as a company with
09:44
you as a brand and for us has been this
09:46
huge huge boost to our business so we
09:49
continue to send out on a very frequent
09:51
basis a ton of physical product again I
09:54
love you Joe you mentioned as far as
09:56
swag items swag items are huge for us
09:59
obviously we said a ton of t-shirts the
10:02
other thing we’ve seen recently aside
10:04
from the book we’re seeing a lot of mp3
10:06
players that we sent out the associated
10:09
with the book we also have Russell’s 250
10:12
of the podcasts of marketing your car or
10:15
actually on a on an mp3 player they can
10:17
basically get for free plus shipping so
10:19
I really encourage you guys as you’re
10:20
listening to this to pay attention I
10:22
think of what are some of the things
10:23
that you guys can do that are innovative
10:26
that are different ideas that would
10:28
allow you to basically capture someone’s
10:31
email and mailing address ship something
10:33
to them on a regular basis one of the
10:35
things you’re going to find on most most
10:37
membership sites they tend that you’re
10:39
going to find a three to four month
10:41
stick rate or attrition rate basically
10:43
most people will stick with you for
10:45
about three or four months we’ve seen we
10:48
have our funnel University which is a
10:50
physical product that they receive out
10:52
on a monthly basis by sending that out
10:54
monthly they also have it obviously
10:56
online and a membership site but that by
10:58
having that as a physical product they
11:00
receive every single month we are able
11:03
to actually get about a 50% increase in
11:05
our music rate so instead of on three
11:07
for months most part our users are going
11:10
to stay on anywhere from five even six
11:11
and seven months so realize you’ve
11:13
already acquired the customer every
11:15
single month they stick is additional
11:17
time and revenue for you that you don’t
11:18
have to go out and spend additional
11:20
money to bring on new customers so I
11:22
highly recommend you guys as you take a
11:23
look at your business find out different
11:25
things that you could do especially as
11:27
you get close to that three month or if
11:29
you’ve got a membership site we’ve seen
11:31
just by them receiving something around
11:32
that two-and-a-half a three month mark
11:34
it’s not uncommon that they’ll be able
11:36
to get another month or two out of them
11:38
especially if the piece you’re sending
11:40
them helps them to actually consume your
11:42
content so I’d really encourage you guys
11:43
as you’re listening to this to think
11:45
more about different ways they can
11:46
actually consume the content better by
11:48
receiving things in the mail Joe what
11:50
are some other ideas and things you can
11:51
think of that might help people actually
11:53
help their customers by sending things
11:55
again you’re the client experience
11:57
officer so that experience for the
11:59
clients obviously is extremely important
12:00
for you were things you’re seeing these
12:02
days that our users could use and
12:04
implement to their business to enhance
12:06
the client experiences that their
12:08
clients are receiving from them well I
12:10
love it every everything you just said
12:13
when you guys started doing the vamp III
12:17
took personal our phone started ringing
12:19
out the hook so now we have those mp3
12:24
players as a stock item that we could
12:26
print in small quantity you know 25 50
12:31
100 and I would say that stuff the
12:36
hottest items the thumb drives are good
12:38
that they’re definitely awesome and you
12:41
mentioned the t-shirts you know it’s
12:45
funny a lot of people are doing a card
12:47
decks it’s like a you can put some
12:51
valuables training on there a little
12:52
little reminders to people they totally
12:56
appreciate that and Joe if you know I’m
12:58
going to start interrupted there explain
13:00
to people what a card deck is they may
13:01
not make some note with that term okay
13:03
all of a sudden uh people are saying how
13:06
I want to do these 25 cards it could be
13:10
25 marketing lessons or 25 things
13:13
whatever your your product or services
13:16
about and we’re making a lot of card
13:19
decks now and
13:20
seems to be something that people will
13:23
you know look at a different one each
13:25
day it’s like a reminder of things you
13:28
should be doing I love that idea
13:30
we’re actually toying around with some
13:32
different things we’re going to look at
13:33
throw it out here in August on something
13:35
very similar to that so I think that’s a
13:36
great idea yeah
13:38
then we we do a lot of things that
13:41
people call an infographic it’s really
13:44
just a piece paper maybe laminate it on
13:46
both sides so something that people
13:48
could refer to often great idea keeps on
13:52
your desk you can even put your coffee
13:54
area your cold drink down there and it’s
13:58
just going to remind you to you know
14:00
stay on course keep your focus that kind
14:03
of stuff man I love that okay guys I
14:06
just wanted to make sure we brought Joe
14:07
on here that you guys understand the
14:09
importance of physical products helping
14:12
enhance that client experience that’s
14:15
really the key here as an offline
14:17
business owner you got to find some way
14:19
of getting them on I’m sorry as an
14:21
online business owner take them offline
14:23
and really enhance the experience that
14:25
your clients are having with you we talk
14:27
all the time about the importance as far
14:29
as our funnel hacking community and the
14:31
ideas far as building they’re very very
14:33
strong culture that actually really
14:36
helps people bind to you and connect
14:38
with you so as you look at your own
14:40
culture make sure that you take the time
14:43
to build that so that it’s something
14:45
that people want identify themselves
14:46
with so they love wearing your swag so
14:49
that when they receive things from me
14:50
they’re excited to open a package these
14:52
days I could tell you most of the time
14:55
for most people their mailbox is getting
14:58
they’re receiving less and less things
15:00
in their mail since a lot of the bills
15:02
are coming electronically and so what is
15:04
the person we see something in mail it’s
15:05
a huge huge opportunity for you to
15:08
basically separate yourself from your
15:10
competition and really help yourself
15:11
identify with your clients Joe anything
15:14
else before we wrap things up no you
15:17
said it all on my friend I did want to
15:20
mention that everything we talked about
15:23
today of course what with one called to
15:26
viscom we do all that kind of stuff we
15:29
also have seamless integration with
15:32
look funnel so that’s what sweet as we
15:35
can go go right into your account
15:37
grab the request get it sent right out
15:40
put the tracking number right back in
15:43
and so we make it really easy where you
15:45
can just focus on your your valuable
15:47
content and we and all this offline
15:50
stuff for you so I love that again guys
15:52
go to disk comm vis K dot c om and
15:57
realize the main reason I wanted to have
16:00
Joe on here was to help you guys
16:01
understand different ways you could
16:02
implement this into your business the
16:04
second reason is is one of our
16:05
integration partners and Joe does a
16:07
great job for us as far as integrating
16:09
with clickfunnels to make your job that
16:12
much easier so that when you’re actually
16:13
out there coming up with the ideas you
16:15
don’t have to go look for another vendor
16:16
everything else it’s already integrated
16:18
there and you can contact Joe he’ll take
16:20
care of all the heavy lifting on the
16:21
backend but again Joe thank you so much
16:24
I greatly appreciate it and again guys
16:26
go to disk D is Cade comm reach out to
16:29
Joe let him know that you heard it heard
16:31
about dis comm from funnel hacker radio
16:33
and click funnels
16:34
I’m sure he’ll cut to some swing and
16:36
deal and most importantly guys make sure
16:39
that you spend the time building and
16:41
enhancing that client experience Joe
16:43
anything else for a wrap it up bud
16:45
no I just want to say thanks to you and
16:47
all the listeners and wish them the best
16:49
of luck I look forward to work with them
16:51
thanks Joe we’ll talk to you real soon
16:53
but okay bye
16:54
thanks for listening to funnel hacker
16:56
radio podcast if you’d like to be
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16:59
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17:12
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17:17
you have to do is go to frontal hacker
17:19
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17:22
you’ll get all the details thanks again
17:24
for listening

Expert Secrets: Find Your Message, Build A Tribe, And Change The World…

:arrow_right: Get FREE Book Now! (Limited Copies)

“Expert Secrets Is The Map That Will Allow You To Turn Your Specialized Knowledge, Talents and Abilities Into A Business That Will Work For You! This Is One Of The Shortcuts of The New Rich” - Robert Kiyosaki