Joel Comm, 3 Secrets To The Live Video Playbook

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00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward on your host Dave
00:19
Woodward and you guys are gonna love
00:20
today’s show because we are living gonna
00:22
be all over the board I have the
00:23
opportunity to having a dear friend of
00:25
mine who I’ve known for what seems like
00:27
an eternity so welcome to the show Joel
00:29
comm hey it does feel like a long time
00:31
in fact I was recently going through my
00:34
DVD collection yes those still exist and
00:37
I found a DVD from I want to say 2007
00:42
maybe 2008 when you came to my home in
00:45
Northern Colorado and interviewed me for
00:48
what was the name of it it was necessary
00:51
marketers legendary marketers yeah we
00:54
spent time together was really funny to
00:56
go back and watch that it was almost
00:58
like Joel 1.0 funny
01:01
yeah I was talking with Russell about a
01:05
while back as far as also be fun to go
01:07
back so I ended up those guys don’t know
01:08
about the legendary markers calm that
01:10
was my very first entree into creating a
01:13
product for internet marketing and it
01:16
was fascinating excited the opportunity
01:17
literally I flew around the country way
01:19
before video was as big as it is today
01:21
and had a video camera guy with me and
01:24
basically filmed the the lifestyles of
01:26
the rich and famous internet marketers
01:27
and it was actually an amazing time SAS
01:29
spending time it was a real show yeah
01:32
really beautifully produced thank you we
01:35
had a great time it really was it was it
01:37
was a lot of fun and thank you for that
01:38
but it’s been interesting to see some of
01:41
those relationships I’ve I have done so
01:43
much with the ten people I I got to meet
01:46
during that and it’s just been
01:47
fascinating Joel obviously it’s been fun
01:49
seeing you at different times throughout
01:51
your career and all the stuff that
01:52
you’ve done and everything right now
01:54
from live video to being a brand
01:56
ambassador I mean you’ve been I mean you
01:58
I think at that time it was primarily
02:00
Adsense with some of the stuff we were
02:01
talking about them but then but geez you
02:03
know since then you New York Times best
02:05
seller of what four different books at
02:07
least through I don’t have well well
02:09
only one is that the New York Times
02:10
bestseller list but I’ve got the
02:11
top-selling
02:12
look to my knowledge on Twitter and
02:15
published another number of other
02:17
successful titles I I think again it’s
02:20
just fun seeing the stuff that you’ve
02:22
done over the years and now you’re
02:24
involved in in Bitcoin but you guys can
02:26
wait till the end of this it’s gonna be
02:28
kind of a cliffhanger here to find out
02:30
about Bitcoin and how that’s gonna tie
02:31
into final hacker radio today but yeah
02:33
with that said I want dive right into
02:35
this whole idea as far as live video
02:38
which I know you’ve been a huge
02:38
proponent of you’ve done a ton of video
02:40
shows in fact way back when you actually
02:42
did the internet marketer of the what
02:45
was yours called in that well he did a
02:47
reality show reality show years ago
02:49
called the next internet millionaire man
02:51
it was the world’s first competitive
02:53
internet reality show was kind of like
02:55
The Apprentice Meets YouTube and you
02:58
know we auditioned contestants and
02:59
brought in successful internet
03:01
millionaires to teach them and it was 13
03:04
full-length episodes and people can I
03:06
still get comments about it 10 years
03:09
after it aired and it’s next internet
03:12
millionaire com we put all the episodes
03:14
up on YouTube because the site we
03:17
initially hosted them on went they went
03:20
out of business they sold and all the
03:22
videos disappeared so we lost all the
03:24
views but we saved the show and it’s
03:27
still available awesome well this whole
03:31
idea right now as far as live video and
03:34
I know you’re brand ambassador so first
03:36
of all tell people what a brand
03:37
ambassador actually means well brand
03:39
ambassador means that for me what it
03:41
means is I fell in love with the product
03:44
or service and was a customer and then
03:47
in conversations with the business
03:49
themselves they saw that it would be
03:50
advantageous for me to become paid to
03:54
endorse publicly the brand and so
03:58
there’s actually three brands in the
04:00
live video space that I’ve worked out
04:02
such arrangements and you know I was
04:04
talking about them before they paid me
04:06
because I was a customer and now I’m
04:08
talking about them even more as I’m
04:10
creating broadcasts for them and sharing
04:13
about them and one of them is dot live
04:15
which is a domain extension offered by
04:18
doughnuts com they actually offer a lot
04:20
of the alternative top-level domain
04:23
extensions and I
04:25
and myself in the dot live space by
04:28
registering and setting up a website at
04:30
Joel dot live it makes it really easy
04:32
for people to make the connection hey
04:34
this is where Joel’s information about
04:36
being live is going to appear you know
04:39
whether it’s speaking live or being live
04:41
on video so when I encourage people to
04:43
register their dot live domain in doing
04:48
so and then I’m a brand ambassador for B
04:50
live TV which is again I’ve used them
04:54
for about a year and several months ago
04:56
we started having discussions about me
04:58
being even more proactive there the only
05:01
tool that I know of that allows you to
05:04
add functionality to Facebook live that
05:07
Facebook doesn’t let you do such as two
05:09
person interviews lower thirds on screen
05:12
comments screen shares these types of
05:14
things and it’s made for Facebook live
05:17
so that’s B live TV and then finally
05:21
there was one other tool that I was
05:22
using Dave when I was doing unboxings
05:25
cool gear that people would send me I
05:27
wanted multiple cameras to show
05:29
different angles but you know without
05:31
complex production gear that’s hard to
05:34
do so this company called switcher
05:36
studio came up with an app that allows
05:38
you to use your iOS devices as cameras
05:44
for a live video so I’ll set them up in
05:46
different locations and I can produce on
05:48
the fly this multi camera broadcast
05:51
direct to Facebook or periscope or
05:53
YouTube or wherever using this tool and
05:56
that switcher studio.com I love it well
06:00
let’s spend some time talking about this
06:01
whole concept as far as live you’ve been
06:03
doing a ton of video for a long time
06:05
especially on the live and that’s
06:06
obviously why you’re an ambassador for
06:08
these different companies so what are
06:11
some of the things that you’re seeing as
06:12
far as why why is live Facebook live and
06:15
B live and and all these other why is it
06:18
getting so much traction and and what
06:19
kind of traffic in a person expect to
06:21
get as far as building up that type of
06:23
an audience well you know I’ve seen all
06:25
the social sites come I’ve seen some of
06:28
them go and I am of the mindset that
06:32
live video is the most significant leap
06:34
in social media since the iPhone came
06:38
out
06:38
since we were able to engage on social
06:41
platforms on the iPhone because what it
06:44
does is that shortcuts the process to
06:47
being able to reach a global audience
06:49
you know there’s no reason you can’t
06:53
pick up your phone
06:54
launch Facebook and in go live it
06:57
without having to spend a dime it
07:00
doesn’t cost you anything to be able to
07:02
go live and start sharing your message
07:04
and of course if your message is
07:06
compelling
07:07
then you will draw an audience and
07:09
people will share your broadcast with
07:12
their friends and their followers and so
07:14
it is literally the lowest hanging fruit
07:16
I guess not literally figuratively if
07:19
it’s the lowest hanging fruit in being
07:22
able to share your message with the
07:25
world I love it tell me what I get this
07:28
question all the time as far as you know
07:30
how long should these lives be is there
07:32
their magic to it you know what matters
07:35
most all that kind of stuff what what
07:37
are you finding works for generating a
07:40
lot of engagement to a life any sort of
07:44
live video well you know people have
07:46
this mindset that they need to create
07:47
viral marketing and that’s the wrong
07:50
mindset you don’t create viral marketing
07:52
what you do is you tell stories and when
07:55
your story is so compelling that other
07:57
people will retell it for you that’s how
08:00
you go viral and so really what it comes
08:03
down to is how compelling is the story
08:06
that you have to tell are you going to
08:08
teach people something are you going to
08:10
inspire or motivate them are you going
08:12
to entertain them are you going to bring
08:14
them into and experience all of these
08:16
different ways of storytelling or ways
08:19
that we can capture the attention of an
08:21
audience and with live the thing that we
08:24
have that we don’t have for example with
08:25
this podcast right we’re recording this
08:27
podcast and I anticipate that you get
08:30
feedback from your shows after people
08:32
listen to them but with live video that
08:35
feedback happens instantaneously
08:38
people who are watching can type in
08:40
their questions their comments their
08:42
feedback as you’re live and as the
08:45
broadcaster you have the opportunity to
08:47
engage with them live bringing them into
08:50
the
08:51
broadcasts with you so it’s not a
08:53
one-way conversation but rather it’s
08:56
interactive and it’s engaging so the
08:58
more engaging you are the more people
09:01
will comment to you and then as you
09:05
speak back to them now you’ve created
09:06
more than just a live broadcast you’ve
09:09
created a conversation and people who
09:12
are watching want to be part of that
09:14
conversation and that’s what makes live
09:16
video so sticky I love it I can tell you
09:19
that the fun part for me has been really
09:23
almost doing a Facebook live challenge I
09:25
think what you mentioned and is so
09:27
important to me personally and that is
09:29
getting better at telling stories
09:31
I mean you’re a great storyteller Julie
09:33
done it for years
09:34
it’s always fun even interviewing you
09:36
because you talk and soundbites and
09:37
you’re just very good it’s just fun
09:40
because I eat you’re used to doing this
09:42
kind of stuff that’s not the case for
09:43
most people right and so I’ve actually
09:46
started I did a 30 day Facebook live
09:49
challenge more for myself just tried to
09:51
get better at telling stories and I’m in
09:52
the midst right now of doing 90 days I
09:55
think I’m a day twenty one for the whole
09:57
and purpose basically of just trying to
09:59
get better again it’s more about me than
10:01
it is the audience I’m just trying to
10:02
get better at telling stories and so I
10:05
was I’m curious from your with all your
10:08
experience as far as being a great
10:09
storyteller what are some of the tips
10:10
and tricks that you found that helped
10:13
create engaging stories especially when
10:16
you’re doing it live well the first
10:17
thing to remember is that I know this
10:20
might bruised some egos but it’s not
10:22
about you you know people go on and they
10:24
they get all nervous and they wonder
10:26
what they’re gonna say and if they’re
10:27
gonna make mistakes well you know you
10:30
gotta you gotta break out of that
10:31
because it’s not about you you have
10:33
people first of all you have value to
10:35
bring right whether it’s knowledge or
10:38
inspiration or entertainment or
10:40
experience whatever it is you have
10:41
something you want to bring and when you
10:43
take your focus off of yourself and
10:45
instead put it on the people who will
10:48
derive value from the time that you
10:50
spend with them it takes away a lot of
10:52
the nerves and it allows you to focus
10:54
more on that value you know with live
10:58
video people get hung up on the set well
11:00
here’s the thing the world
11:03
changed we don’t believe the slick
11:05
polished sets that we see on the news
11:08
anymore we know that these are house of
11:11
cards and that we’re all just people
11:13
were all fallible so keep it real don’t
11:16
worry how you know if you see me on live
11:18
video odds are you’ll see me if I’m at
11:20
home I’m in my home office and I’m my
11:22
shelf behind me are two emoji pillows
11:26
one of them is a poem oh gee you know I
11:28
just I’d like to hey I’m down-to-earth
11:30
I’m real and this is what I have in my
11:32
office and there’s no reason for me to
11:36
be anything other than Who I am so
11:38
authenticity is important a lot of
11:40
people get worried about how they look
11:42
you know is my hair and makeup on point
11:44
it doesn’t have to be again people
11:46
connect to real and they worry about
11:49
their script you know this is not
11:51
scripted live is a conversation all
11:54
you’re doing is sharing what you want to
11:56
tell with people and then engaging with
11:58
your audience when you bring authentic
12:00
content and you engage with your
12:02
audience the the math for this equals
12:05
relationship and that is the bottom line
12:08
for marketing in this 21st century it’s
12:11
all about relationship with the people
12:14
that you are speaking with this is how
12:16
you get customers this is how you get
12:18
repeat customers this is how you get
12:20
raving fan customers that bring you more
12:22
customers authentic content plus
12:25
engagement equals relationship that’s
12:28
where the win is I love that and for
12:31
those guys you don’t know why don’t you
12:33
tell them that why you actually have a
12:34
poo emoji icon behind you oh well the
12:37
poo moji is my spirit emoji he also
12:47
happens to be the founder the creator of
12:49
the I fart app is that so true that is
12:51
well yeah it was true no I actually I
12:58
have partners in I fart LLC which
13:03
actually is a company Christopher Jones
13:07
formerly of pepper Jam is a partner in
13:09
Dan Nickerson who was my former VP of
13:12
ideas is is my partner and actually I
13:15
have to give Dan credit because he
13:16
really most of the mastermind behind the
13:19
content of that app and it still sells
13:23
we still get royalty checks for that
13:25
thing and that came out in December of
13:27
2008 so we’re coming up on nine years
13:29
and you know we kind of changed the face
13:33
of the App Store where novelty apps are
13:35
concerned when that thing came out it
13:37
went to number one for three weeks
13:39
and continues in fact just last week
13:42
Dave I got a call from a journalist with
13:45
the next web.com big site and they
13:48
wanted to tell you they wanted to hear
13:50
the whole story and they’re doing a
13:51
piece on it it just it’s it’s the gift
13:54
that keeps giving that’s awesome I have
13:56
my kids have downloaded that app so many
13:58
times that’s the joy of having four boys
14:01
never get old that’s right so back to
14:05
viral marketing I want two things I
14:06
wanted to make mention of Joe and that
14:08
is as as you work with people as far as
14:10
helping them tell stories and I love the
14:12
idea as far as you know getting people
14:14
engaged and really connecting with your
14:17
audience do you find that what are some
14:21
of the areas that you’re using it
14:23
personally in what are some of things
14:24
you’re doing cuz I know they’re for a
14:25
while I saw you basically going on a
14:26
walk every day and you were doing your
14:28
you know Facebook live on a walk I’ve
14:30
seen you I’ve literally seen you do all
14:32
sorts of different things what are some
14:33
of the things you personally are using
14:34
live live TV for these days uh so these
14:37
days I’m heavily into doing shows live
14:40
broadcast particularly using be live TV
14:43
I do two shows weekly that are broadcast
14:46
to the be live TV page on Facebook on
14:51
Mondays I do be live weekly which is
14:54
three o’clock Eastern noon pacific and
14:56
what that is is latest news from the
14:58
live video space some funny stories and
15:01
then i will bring in a guest for 30 to
15:04
40 minutes and for example yesterday i
15:06
did a show and I had Matthew Lesko on
15:09
the show the the guy in the question
15:11
mark suit that’s been you know
15:13
infomercials for four decades and he was
15:15
he was great he teaches people how to
15:17
get free money with government grants
15:19
yeah he’s still dropping knowledge at
15:22
the age of 74 was fantastic and then the
15:25
other show I do for be live is called
15:26
Joel dot live and it’s an interview
15:29
based show
15:30
on Thursdays at 3:00 Eastern noon
15:32
pacific again on the be live TV page on
15:35
Facebook and you know I find people that
15:37
I think are interesting you know whether
15:39
they’re in the world of business
15:40
entertainment what-have-you and in talk
15:43
to him have conversations then you know
15:46
whenever I do an unboxing I like to
15:49
broadcast those types of things and
15:51
that’s when I use switcher studio to
15:52
show people hey check out this new
15:54
gadget I got and they can look at it
15:55
from overhead or you know it’s on me for
15:57
a time or as picture-in-picture
15:59
it’s all kinds of fun things I can do
16:01
with that occasionally I will be out and
16:03
about maybe at an event and I’ll do a
16:06
live on location from where I am but I
16:09
you’re right that I dabble with a lot of
16:11
things you know I kind of see the world
16:14
as this big sandbox or this place with a
16:18
lot of different sand boxes and and I
16:20
play I try because I want to see what
16:23
would this be like if I did this I I
16:25
never head into them thinking okay this
16:27
is going to be a business model I just I
16:30
try things and and then I see you know
16:33
okay how did that feel for me did I like
16:35
it that I have fun did my audience
16:37
engage with it and depending upon how it
16:40
went maybe I’ll try it again so
16:42
sometimes you’ll see the you know
16:43
walking with Joel for a while on
16:45
periscope I did the top five scope I
16:48
think I did fifty or so episodes of that
16:50
and now I’m pretty nailed down with what
16:54
my pattern you know what my mo looks
16:57
like in terms of the broadcast I do
16:59
because I’m committed as a brand
17:01
ambassador to bringing value to the
17:03
brand’s and introducing people to them
17:05
and I’m also knee-deep in a completely
17:08
different niche on a new podcast that’s
17:11
being very successful so you know and
17:14
now I’ve got to be just a little bit
17:16
more disciplined and I don’t have quite
17:18
as much time to experiment but I’m
17:20
having so much fun doing what I’m doing
17:22
that there’s no reason to try some other
17:24
things right now
17:25
I love it so if you give people a couple
17:28
of just real quick tips as far as doing
17:30
a live video what would be three or four
17:33
of you big tips what would you recommend
17:35
well the four I want to revisit
17:36
something I already said the first one
17:38
is get over yourself it’s not about you
17:40
okay take the focus off yourself and put
17:43
it on the people that you’re
17:44
bringing value to second thing is look
17:47
at the camera for the love of all things
17:49
please look at the camera don’t look at
17:51
yourself on the screen you know what you
17:53
look like if there’s any questions about
17:54
that go look in the mirror before you
17:56
start but then look at the camera
17:58
because you know we connect with eyes we
18:01
don’t you know and if we you’re looking
18:02
at yourself on the screen your eyes
18:04
aren’t connecting with where your
18:05
audience’s look at them talk to them
18:09
speak with them and then don’t be afraid
18:12
to try some of these different platforms
18:14
you know there’s so many there’s
18:15
Facebook live and there’s different ways
18:17
to go live to Facebook there’s YouTube
18:19
live there’s periscope aka
18:21
Twitter live and there’s a dozen other
18:24
apps you know Instagram live and people
18:26
are like well which one do I use hey try
18:29
them all see which one’s a you enjoy
18:33
using and B where are you getting the
18:35
greatest engagement and that’s where
18:37
you’re gonna find your tribe you don’t
18:39
have to do them all I only gone live on
18:42
Instagram maybe twice the whole time
18:45
it’s been available because that’s not
18:47
where my tribe is and it’s not where I
18:49
have fun connecting with people you’ll
18:51
see me on Facebook in periscope but yeah
18:55
look for your tribe and then speak to
18:57
them there I love it
18:59
well we wrap this part up here as part
19:02
of the live portion of this photo hacker
19:04
radio episode but I’m gonna have you
19:07
guys if you want to you guys can listen
19:09
in and Joe and I were to talk about a
19:11
fun topic he’s exploring I’ve actually
19:13
been investing in and that’s Bitcoin so
19:15
hey but Dave before we do that I’ve got
19:18
I just realized I have something free
19:19
for your round listeners I have a 19
19:23
page PDF called the live video playbook
19:26
it’s an 8 step guide it’s free and it’s
19:29
probably the most beautiful PDF I’ve
19:31
ever produced it’s just I like it just
19:33
because it’s gorgeous looking but
19:35
there’s eight steps in there to becoming
19:38
a successful live streamer and you can
19:41
go grab that at l/v playbook com stands
19:44
for live video Elvie playbook calm it’s
19:47
my gift to you awesome so again Elvie
19:50
playbook calm go check that out and
19:52
again Joel people want to get a hold of
19:55
you up what’s the best way of how do
19:56
they reach out to you well
19:58
I’m at Joel come on all the platforms so
20:00
but if you want to write me go - Joel
20:03
calm calm and there’s a contact form on
20:06
there which comes directly to me cool so
20:09
Joel comm comm comm and that way you
20:13
guys can reach out to Joel again Jill
20:15
I’ve loved loved your work over all the
20:18
years it’s just been fun seeing your
20:20
different events and just connecting
20:22
reconnected this time again is just been
20:24
a ton of fun so thanks Michael all right
20:26
Dave later ok thanks for listen to
20:29
puddle hacker radio podcast if you’d
20:31
like to be notified anytime we release a
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new episode just subscribe over at Otto
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in addition to that we’d love to send
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you a free gift you can find that free
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gift at funnel hacker radio.com
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forward slash free trial one last thing
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is we love giving away cars so if you’d
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like access to a free dream car all you
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radio.com
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listening

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