John Parkes, Facebook Traffic Hacks To Fill Your Funnel

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward because you’re the
00:22
opportunity of hearing from a bee man
00:24
the myth the legend in our office who
00:27
builds us our entire business off in
00:29
Facebook and that’s John parks John
00:31
welcome but any thanks Dave super
00:34
excited to have you on this is one of
00:36
the things you found a lot of people
00:37
asking about that is how I actually do
00:39
this I would actually build stuff on
00:40
Facebook how I actually drive traffic I
00:42
thought you know what there’s no better
00:43
person than the John they actually get
00:45
on and tell us how to do it so John
00:46
let’s just kind of dive right into this
00:48
let’s figure this thing out to end help
00:50
us figure it out okay cool so there are
00:53
I mean there’s so many different ways to
00:55
approach ads and stuff like that and the
00:57
one that I found the best is I teach
00:59
this is to kind of first teach the ad
01:01
structure that Facebook uses and kind of
01:04
try to understand their system
01:05
understand their algorithm because
01:08
they’ve got this amazing algorithm it’s
01:10
just massive and it’s like basically
01:13
artificially intelligent so you need to
01:14
understand the the intelligence of the
01:17
algorithm where that lives how to
01:19
interact with it to best know how to run
01:21
the ad so what are they kind of running
01:23
through that today
01:23
let’s do dive right in so it teaches
01:25
this thing yeah let’s do this so I’m
01:29
gonna go ahead and share my screen so I
01:31
can draw on it so let’s see can you see
01:35
this as a canvas of sorts it’s great
01:38
okay cool I’ll hide you down here in the
01:41
corner okay cool so Facebook has three
01:46
levels okay so there’s the campaign
01:48
there’s the ad set and there’s the ads
01:50
and they stack in that way the campaigns
01:53
are the big ones they add sets are
01:54
inside of them and the ads are inside of
01:56
them and this is all really important to
01:57
understand so what I’m gonna do here is
02:00
I’m gonna draw a big campaign just as a
02:04
box k so this is the campaign C for
02:07
campaign so this is this is where we
02:12
when we
02:13
an offer and we have our you know we
02:16
know what our objective is in the offer
02:18
and you know and we’re making this
02:20
attempt to drive people to the offer we
02:23
call it a campaign okay so that means
02:25
like give you an example so we have a
02:29
book we’re trying to sell and we know
02:31
that the objective is to get that book
02:32
sold and we’re gonna try it by doing
02:36
static image ads so just a traditional
02:39
ad with an image and we’re gonna do it
02:41
with an angle of offering the book let’s
02:44
say free plus shipping right and that’s
02:46
gonna be kind of a language so I would
02:47
call that a campaign okay so you’ve got
02:50
that campaign going and you and you
02:52
built it out inside of that campaign you
02:55
are going to have an ad set so I’m gonna
02:58
change my color so just whatever comes
03:01
up and these are gonna be ad sets okay
03:04
inside of each campaign you can have
03:06
multiple ad sets so I’m gonna draw to it
03:08
kind of gives us what’s an app set for
03:10
people who are listening with me well
03:11
what does that mean so an ad set is so
03:17
let’s see so think on the campaign level
03:19
I’ll just reiterate this so the ads that
03:20
make sense so in the campaign level
03:22
you’re looking at objective so you’re
03:24
telling camp you’re telling Facebook
03:25
what my objective is my objective is to
03:27
get more sales well they would call that
03:29
website conversions right at an asset
03:32
level you’re telling Facebook who you
03:34
want to show the ad to and where you
03:37
want that show okay as well as it’s the
03:40
place where you control your budget but
03:44
the main piece here is it gonna be who
03:46
to show it to and where you want it
03:48
shown so some examples you’re gonna sell
03:51
your book and it’s a health and wellness
03:52
book and it’s gonna help people lose
03:54
weight and so you you want to show that
03:57
ad to a variety of people who have liked
04:00
fan pages in that same industry so
04:03
Jillian Michaels fan pages you know
04:07
other people who are weight-loss coaches
04:09
their fan pages maybe some celebrities
04:12
who kind of focus on this maybe some
04:14
maybe Tim Horton who does you know a lot
04:17
of workout videos maybe Beachbody some
04:20
brands that are weight loss right so see
04:22
that’s the that’s the audience you want
04:23
to go for so that’s one
04:24
that may be another ad set is another
04:27
audience you want to focus on so maybe
04:28
this one is you want to target more just
04:31
the demographic so you’re going for
04:33
women between the ages of 35 and 55 who
04:38
have had at least one child you know so
04:42
like you’re really kind of trying to
04:43
develop a demographic of people who
04:46
would be interested in or who be likely
04:49
interested in your app and one of the
04:52
pitfalls with ad sets and targeting dave
04:55
is is try to have the right mindset so
04:58
some people think you know what I want
05:00
to coach people through Facebook
05:01
advertising I say well is this is this a
05:03
targeted ad set and they say well yeah
05:06
there’s somebody in that Adsit that
05:09
might be interested in my ad you know
05:10
what I mean it you’re looking your ad so
05:13
you know 10,000 people who aren’t
05:15
interested for everyone that art is
05:16
interested so the goal is to get as
05:18
targeted as possible so the thing to ask
05:21
yourself is not if they may be
05:23
interested but almost reverse who in
05:26
this target audience would not be
05:28
interested in my ad right and then kind
05:31
of cut them out of the ad set
05:34
okay so there’s there’s ways to exclude
05:37
so when you’re building out your ad you
05:38
can exclude audiences and you can you
05:41
can trim things down and really just
05:43
massage that interest block until you’ve
05:47
gotten to where to where you’re pretty
05:50
sure that everybody who was not
05:51
interested is not seeing your ad because
05:53
there’s no reason to spend a dollar on
05:54
ads you know every single every single
05:56
penny you spend on ads needs to be
05:58
putting an impression in front of
06:00
somebody who’s highly likely to be
06:01
interested so how many people should
06:03
make out an announcer so it’s a good
06:05
question so it scales with with the
06:09
interest that you have available as well
06:11
as you know so different industries are
06:14
gonna be different sizes what you’re
06:15
trying to do is can be different sizes
06:16
but a lot of it has to do with how many
06:19
people in relation to your ad spending
06:22
right because if you have a small
06:24
audience so small would be like 10,000
06:27
20,000 people in your potential reach of
06:30
your ad set you’re not gonna be able to
06:32
spend very much I mean you’re talking
06:35
one hundred dollars a day it would kind
06:36
of kept out those audiences right but if
06:39
you’re able to to find a targeted
06:41
audience a target add to that audience
06:43
that in you know maybe half a million to
06:45
a million that’s where you can spend
06:46
about a thousand dollars a day and still
06:48
not tap out that audience so there’s the
06:51
the number to watch on that is a number
06:54
called frequency so Facebook and this is
06:56
getting kind of technical but Facebook
06:58
will give you a variety of statistics as
07:00
you run your ads one of them to watch is
07:03
frequency watch your frequency over a
07:06
week’s time period over seven days and
07:08
if you see it being oversaturated so I
07:12
would say anything above a two so
07:14
frequency is is how many times that ad
07:16
is being shown to the same person on
07:18
average right once you start yeah when
07:21
you start approaching it to even
07:24
approaching it so a 1.7 1.8 0.9 or -
07:27
within a seven day period then you’re
07:30
kind of you’re kind of in a saturation
07:31
point for that ad set when it comes to
07:34
budget and that’s it so that make sense
07:36
yeah I made complete sense I’m just
07:37
taking notes cool yeah so that’s so
07:40
that’s something to watch so if your uh
07:43
so yeah so that’s kind of how you scale
07:45
so your ad set so you’re gonna do
07:46
something or super targeted for example
07:48
an ad set that I would recommend having
07:51
is one that is a retargeting ad set
07:53
right so that’s where you are hitting up
07:58
people who already hit your page once
08:01
and you’re putting your head back in
08:03
front of her maybe it’s a maybe it’s a
08:05
new opportunity like a new dimension to
08:08
the offer something along the lines of
08:12
you know like well you initially saw the
08:15
offer but here’s another discount right
08:16
here’s a deeper discount or you know
08:19
here’s the down sale you didn’t see or
08:20
things like that when you’re doing
08:21
retargeting you tend to have a small
08:23
audience because maybe you’re only
08:25
hitting the thousand people who at your
08:26
page this this week right so on those
08:29
you want to make sure that your ad spent
08:31
is scaled in relation to that cuz you if
08:34
you super oversaturated you’re gonna be
08:36
spending like crazy and you’re gonna be
08:38
thinking that retargeting doesn’t work
08:39
on a budget because all sudden you’re
08:42
you know you’re spending twice as much
08:43
as you wanted to to make those sales
08:44
well it’s because you’re over saturating
08:47
cool cool so that’s kind of brief on the
08:50
ad set so we can get more into the ad
08:51
sets because that’s that’s kind of where
08:53
the life of the it’s kind of where the
08:54
lifeblood of a facebook campaign is but
08:57
I want to go one step deeper inside of
08:59
campaigns or ads that’s inside of ad
09:01
sets our ads okay and I’m gonna just
09:04
change colors so inside of an absent
09:08
you’ve got your ads you still see my
09:09
screen yeah cool so these ads come in
09:13
varieties Facebook has a whole bunch of
09:17
different ones and they keep adding more
09:19
but the traditional one is just a static
09:21
image ad which is just an image with
09:24
some text above it and below it and the
09:26
entire thing becomes clickable if you
09:28
click on the image or on the words or on
09:30
the call-to-action button will take you
09:32
to the destination that you specify so
09:35
you know to the to your URL to your
09:38
funnel right that’s a static image ad
09:41
and those work great they work very good
09:43
for retargeting and they’re just a
09:46
traditional atomy and they’re still as
09:47
effective as they’ve always been the
09:49
other types of ads that exist are types
09:52
of videos and I’ll talk about a couple
09:54
different kinds of girl a little some
09:56
slideshow or carousel ads and those are
09:59
ads where you have some some images in a
10:02
lateral shape so you can scroll to the
10:05
left and to the right and see different
10:06
images ecommerce
10:08
uses those image types a lot so say for
10:11
example you hit their page and you were
10:13
looking at women’s shoes and they notice
10:15
that well you might then soon start to
10:18
notice ads from them in your newsfeed
10:21
that scroll laterally with five or six
10:24
of their most popular women shoot styled
10:26
and it just throws a backup at just so
10:28
they can they can be always in your face
10:30
and showing hey you didn’t buy yet
10:32
here’s here’s some of the cool styles on
10:33
the market right now if you want to come
10:35
back and buy it right so those ecommerce
10:38
users those scrolling ads a lot we’ve
10:40
used them in the past quite a bit to
10:43
tell or even an even currently to tell a
10:45
story or to share testimonials that’s
10:48
cool so here you’ve got five or six
10:51
slides that scroll to the right or to
10:53
the left on a mobile it would be by
10:55
swiping with your finger you know in the
10:57
kind of the kind of if this in your
10:59
newsfeed they kind of go
11:00
early like this if if you’re on a
11:04
desktop you just click the scroll button
11:05
and it’s both over to the side and you
11:07
can tell a progressive story so you
11:08
could say you know we did one for
11:10
Russell Russell Brunson’s books the.com
11:12
secrets book calm and at first it’s like
11:16
I had this you know I had this burning
11:18
desire to learn how to market can you
11:20
flip to the next one and then you just
11:21
get little tiny sentences with these
11:22
if-then I spent you know years trying to
11:25
figure it out Scrolls to the next one
11:27
and I spent a ton of money and I did it
11:29
wrong and Scrolls the next one and then
11:31
I figured it out did it right and
11:32
Scrolls to the last one then I put it
11:34
all in this book for you so you don’t
11:35
have to make the same mistakes I did it
11:36
click here to buy it right so you kind
11:38
of kind of tell this progressive story
11:40
with the images progressing as well it’s
11:42
not certain number to not exceed and
11:45
cure sell yeah so you your max I think
11:48
it a 10 now it used to be maxed at at
11:51
five I’ve never done one over five I
11:55
that kind of seems like a limit to me
11:57
you know just like he get tired after
11:58
scrolling up to five or so and that’s
12:00
just you know you definitely want to
12:02
split says that if you’ve got a really
12:04
cool story maybe if you keep people
12:05
engaged for ten slides I don’t know
12:08
another fun thing I’ve seen people do
12:10
with carousel ads is they’ll take a
12:11
really long panoramic image so maybe
12:13
like a panoramic view of a Ferrari or
12:16
whatever or a landscape and they’ll chop
12:18
it up into five pieces and so you see
12:21
this like car that’s like extending off
12:23
of your newsfeed in all direction and
12:25
that’s kind of fun and just kind of
12:26
scroll through it I’ve seen those amuse
12:28
really effectively and this is kind of a
12:32
clever way to use it
12:33
the what’s fun about those they’re kind
12:36
of pattern intervals right she’ll only
12:38
going through my facebook crispy and I
12:41
see one of those I often times
12:43
personally I noticed that I stopped
12:45
because it’s different something’s
12:47
different at least I stopped for a
12:49
second or two right you know so those
12:51
are fun for a pattern interrupt and they
12:53
work really well as a retargeting ad for
12:56
people who visited our dumb secrets
12:59
book.com very cool
13:02
yeah so those are fun and then another
13:04
type of ad is like I said the video ads
13:08
right and there’s two kinds of video ads
13:10
there’s uploaded videos and there’s
13:12
Facebook live
13:14
the uploaded videos are cool because you
13:16
have the chance to edit um maybe to add
13:19
used to um you know I didn’t kind of
13:23
text so like you get that post
13:25
production editing which is cool
13:28
and that can be really effective and
13:30
right now we have a very effective video
13:31
ad running to our click funnels users
13:33
are not I would say users I’d say car
13:36
abandonment people people who have gone
13:37
to click funnels calm seeing the page
13:39
but then decided not to buy it yet and
13:42
it just dropped this maybe short
13:44
two-minute kind of demo video kind of
13:46
shown of what they’re not getting any
13:48
and it has a fairly low ad spend because
13:51
you know it’s just trying to keep the
13:53
frequency leveled about it 1.5 for all
13:56
those people okay so it doesn’t spend a
13:58
ton but it’s very effective it gets
13:59
people into our hundred dollars a month
14:01
click funnels program for just about
14:03
thirty dollars for each one so it’s a
14:07
good retargeting ad using an uploaded
14:09
video ok so then there’s another type of
14:13
the Facebook live videos have you seen
14:15
those day you done some I think yeah
14:16
yeah actually you’re talking about the
14:18
ones with Anthony and also some of the
14:20
stuff we look at doing with our daily
14:23
bootcamp and have it on once well just I
14:25
think the ideally I was fascinated with
14:27
as far as some of the metrics you look
14:28
at to have turn those into ads let me
14:30
show you some of that I’m gonna show you
14:32
Anthony’s page I sure he won’t mind so
14:35
yeah you can see Anthony’s page in huh
14:36
yeah awesome
14:38
so this is Anthony’s page so he’s been
14:40
live a month maybe month and a half
14:43
something like that I forget exactly
14:44
when he started but not long and he has
14:46
already 31,000 fans to his pages he
14:49
hasn’t spent this hit send a single
14:51
penny on like ads the ads that are
14:54
actually paying Facebook to get likes
14:56
right
14:58
and all of this was accomplished let say
15:02
90% of it was accomplished using
15:04
Facebook live video and now yeah it’s
15:09
really it’s really incredible and I mean
15:13
he we’ve got we’ve got static image ads
15:15
running on his on his campaigns and
15:17
those work well especially for
15:18
retargeting in his in his example but
15:22
the videos are what’s crushing it so
15:24
every everyday
15:25
or a few times a week at least Anthony
15:28
gets on and he does a live video so if
15:30
you click here on his fanpage you go to
15:32
videos you’ll see them right there’s
15:34
just a whole variety of them and they’re
15:36
often how to how to do something in his
15:39
case he’s a biohacker
15:40
that’s his branding right and so he’s
15:43
always showing you how to do something
15:44
how to biohack strength and conditioning
15:46
kind of biohack a morning 30-second
15:49
morning regimen that’ll give you more
15:53
you know more energy during the day or a
15:56
four-minute leg workout that’ll just
15:58
crush it right or things like that i’m
16:00
how to determine you know maybe it’s not
16:02
a something like that maybe it’s just
16:04
education like how to determine if your
16:05
multivitamin it’s a waste of money or is
16:07
awesome and this is really valuable
16:09
information from a man who knows his
16:12
stuff right now the thing to know I’m
16:16
just gonna play one of these videos you
16:18
can kind of see and I’ll do it just a
16:20
piece of it so you can kind of see
16:21
what’s going on couple things I want you
16:23
to notice he’s just he’s just walking
16:30
down the street he’s walking down the
16:33
street and he had an idea and he turned
16:35
Facebook live on and he started talking
16:36
about it okay it’s five minutes long all
16:41
of his videos tend to be about five
16:42
minutes and that’s a sweet spot that
16:44
we’ve got him got if you want about a 5
16:45
minute long Facebook live video its
16:47
consumable it’s not scary in size but
16:50
it’s enough time to allow him in his
16:53
industry to share some good content okay
16:57
and the other thing you’ll notice is
16:59
that all these videos are captioned so
17:01
after he records and obviously get to do
17:03
it after the fact because when you’re
17:04
recording a live video there’s no magic
17:06
captioning showing up but after the fact
17:08
you can go in and you can drop some
17:09
captions on the video and this helps
17:12
because all videos in facebook begin and
17:14
playing silently and quite a few people
17:17
including myself watch videos silently
17:20
on Facebook you know I’ll see a video
17:23
and I’ll just you’re sitting there
17:25
reading the words I’m like I’m trying to
17:26
determine if I want to commit to even
17:28
turning the sound on right right I mean
17:31
you laughing you know you laughing
17:32
yourself for doing it but
17:34
hey everyone’s doing it insta like I’ll
17:38
caption the video until some point of
17:40
like like interest happens right so I’m
17:43
caption it until he’s until until
17:45
Anthony says something like and then I’m
17:47
gonna show you how to do this and this
17:48
and this and then I drop them off right
17:51
eye drops off the captions like right
17:52
when it’s really cool right I really
17:54
want that information and then that the
17:57
final caption I do is I say I say okay
18:02
click to turn your sound on because you
18:03
don’t want to miss this and then I let
18:06
that caption just hover there for like a
18:07
full minute so basically it’s just this
18:10
call-to-action just hanging out on the
18:12
video right and that’s cool because it’s
18:16
an action that I want these people to
18:17
take I want them wonder if you’ll see it
18:21
this is probably past there you go
18:24
can you see that caption yeah turn your
18:26
sound on you don’t want to miss this
18:28
there for like a minute because if
18:31
they’re not willing to turn their sound
18:32
on then they’re not gonna do anything on
18:33
my website they have to be invisible
18:35
watch this video so this is the first
18:37
commitment I want them to make is to
18:39
turn their sound on to actually come
18:41
over here scroll the sound up and listen
18:44
to the video because then they’re gonna
18:45
listen to Anthony’s content because
18:47
they’ve already committed to and he’s
18:49
gonna tell him something really cool in
18:50
this case it’s a one cup of this
18:52
gelatinous cocktail for daily digestion
18:55
and arthritis and cellulite improvement
18:57
right and he talks about this this bra
19:00
that he dreams and then at the end of
19:03
his when he’s got about 30 or 45 seconds
19:06
left in its video after he shared some
19:07
great content
19:08
he usually holds up this book and this
19:11
one it didn’t he didn’t have a book on
19:13
him even but it’s still an effective ad
19:14
but often he’ll have a book on him and
19:17
he’ll hold up his book into the camera
19:18
you know say if you like this tip I’ve
19:21
got 500 more in this book right here
19:23
change your life just you know I’ll pay
19:26
for the book you just cover shipping
19:27
come over to my website biohackers
19:29
guide.com
19:30
and people go and so cool yeah it’s
19:35
really it’s really an effective ad type
19:38
an extremely effective ad type and I’m
19:39
gonna share with you the secret sauce
19:41
behind it that makes it ten times more
19:43
effective in a second cool so here so
19:47
here
19:47
you think your now I’ve got to sit there
19:48
wait till you tell no you won’t know I’m
19:51
gonna tell I’m gonna wait for five
19:52
minutes now so here’s the ad right this
19:56
is how you’re gonna see in your newsfeed
19:57
typically in a mobile would just be a
19:59
smaller version but you can see up here
20:01
I’m gonna show you some of the structure
20:03
he’s got basically a one-liner headline
20:06
it’s not complicated it’s very simple
20:09
usually it’s just one line district this
20:11
one’s unique that it has more lines
20:13
usually just a single line and then it
20:15
just has his website he doesn’t even say
20:17
to do anything with its website he just
20:18
puts it there cuz in the video he’s
20:20
gonna talk about it right then he got
20:23
the video with its captioning it’s five
20:25
minutes long so I’m just showing you all
20:26
the pieces that are effective and then
20:29
right down here
20:33
I usually go in you know as Anthony
20:35
because I’m running this stuff and I’ll
20:38
put in a call to action down here so
20:40
I’ll be like if you haven’t yet make
20:41
sure you grab a copy of my free book
20:43
while it’s still free you know a little
20:45
bit of scarcity drop the link in right
20:49
here now what’s awesome about links in
20:51
facebook especially in the comment
20:53
section is that it drops little
20:54
thumbnails can you see that yeah so it’s
20:56
almost it’s like its own ad right so
20:59
it’s just it’s a thumbnail of his you
21:01
know they come straight from the site to
21:02
don’t add it it’s got its own headline
21:04
and sub headline right here so here
21:07
we’ve got a video because Facebook
21:09
doesn’t let you put any kind of
21:11
clickable anything on these Facebook
21:12
live videos that’s not their game they
21:14
want you to stay on Facebook but you’ve
21:17
sandwiched it above and below with your
21:21
things why do I like the San Siro yeah
21:23
and so no matter where your viewers are
21:25
viewing if they’re reviewing a little
21:27
higher a little low they’re seeing that
21:29
your link and then in the video you’re
21:30
giving calls to action or if you’re
21:32
giving awesome content and then you’re
21:35
telling them to find that link you know
21:37
above or below and click on it so the
21:40
best part about sandwiching is it the
21:42
the comment that has the most engagement
21:45
is the one that fills that floats to the
21:48
top
21:48
on Facebook comments right so if you
21:51
make a comment using your Facebook live
21:53
video even if you’re not the first one
21:55
to comment because maybe you have some
21:56
fans and maybe somebody sees it
21:58
they’re the first ones to come all you
22:00
need to do is make your comment and then
22:02
start getting engagement on it I mean
22:04
you can even cheat by liking it yourself
22:05
and then maybe logging in with you know
22:08
with your friends or someone else’s
22:10
Facebook the cap and making the first
22:11
reply to that comment you know you can
22:14
see some replies to this comment this
22:16
right here’s a page I own life hacking
22:18
and high performance and it just says
22:20
thanks Anthony awesome book alright just
22:22
you know I’m gonna have not saying
22:24
anything other than just thanks for the
22:26
great offer or whatever right this one
22:28
right here’s another one I own cross
22:29
fuel I can’t it comes in and it likes
22:32
this post and it says you’re by Hocking
22:34
master Anthony no just like it’s just
22:36
some social comments right just with one
22:41
or two of those and a like or two on
22:43
that comment most comments if you notice
22:45
most comments they just kind of sit
22:47
there and no one really engages with a
22:48
comment so a comment that has a reply or
22:51
two and a like or two typically is the
22:53
gonna be the strong one that floats to
22:55
the top that make sense yeah it makes
22:57
complete sense Thanks yeah so that’s
22:58
cool that keeps that comment hovering
23:00
right up there at the top sandwich in
23:02
your video I love that sandwich an idea
23:04
and once that one sits there and people
23:08
see comments happening on it then they
23:10
just they joining to like sheep right so
23:12
we don’t know who Lindy is or Shamika or
23:17
John I think I started commenting of
23:19
their own accord on on this post and
23:21
keeping it hot cool so the other thing I
23:26
want to show you is what I call share
23:29
rate okay so this video right here has
23:32
290 years is I know it’s probably on a
23:34
small text but you can see under the
23:36
video there and then what happens is it
23:38
has um it actually has a share count so
23:41
how many shares happened and then you
23:43
can see that’s 26 2682 shares on this
23:46
video for twenty nine thousand views so
23:49
that’s just under a 1% share rate okay
23:51
if you were to take the shares and you
23:54
know divide them into the views so
23:56
that’s what I’m looking for something
23:58
around a one percent share rate on
24:01
videos it seems to be a sweet spot that
24:04
tells me that this video has has a viral
24:07
potential even if it’s forced viral
24:09
potential right some videos
24:10
or somebody is you got to pay em to go
24:13
viral but you get that right and what’s
24:18
awesome about that is when people share
24:20
video so that’s what we’re going after
24:21
is the shares because likes are great
24:24
anyone can click like and they’re great
24:25
and here’s got 3,000 of them comments
24:28
are great you’ve got 370 of them but it
24:30
shares where people actually take
24:32
ownership of this content they say this
24:34
is so good then I’m gonna put it on my
24:36
own news feed for all my friends to see
24:38
I’m gonna put my name behind it you know
24:40
like it’s a extreme endorsement because
24:43
it’s gonna say John parks shared this
24:45
and it’s gonna show him on my newsfeed
24:46
and everyone knows that right so you
24:49
want people to take ownership of your
24:50
content you want it to be so useful to
24:53
them there they’re gonna ship other
24:55
friends you know so that’s that’s how
24:57
you can kind of determine what to talk
24:59
about what what is what’s tangible
25:02
what’s something that they can grab on
25:03
to what’s something that’s useful to
25:05
them so if you go to your Facebook
25:07
newsfeed and you just look through stuff
25:11
look for it just starts paying attention
25:13
to things that have a high share rate
25:14
and um you’ll see people share share
25:18
something a video or something that it
25:20
has millions of shares and you know and
25:24
they’ll be a you know so this one has 16
25:27
million views you know now this is a big
25:29
is it big on Facebook but you know
25:34
they’ve got a ton of fans to push their
25:35
stuff forward but look at what kind of
25:37
videos have huge views huge here this
25:43
one doesn’t I mean for now for now this
25:47
that one’s not a winning video nor is
25:50
this one you know you can go through you
25:52
know there’s 4,000 shares right because
25:54
you kind of divide that into here 290
25:56
views 4,000 shares that’s a 1.8 percent
25:58
share rate so this video Wow so whatever
26:01
it is it has has a viral nature to it
26:04
okay and as I go through and I do this
26:07
you know for our stuff and pay attention
26:09
to it you realize that the things that
26:12
are really that I can just like grab on
26:16
to right now or implement today are the
26:20
things that get shared so for example a
26:22
recipe so if you
26:23
like in the health and wellness space
26:24
it’s like hey everybody check this out
26:27
I’m gonna show you right now how to make
26:29
the healthiest lunch you could have that
26:32
will keep your brain active and your
26:34
heart healthy right I’m going to make it
26:36
right there for them in less than five
26:37
minutes and it’s super actionable and
26:39
and those things get Sheriff because
26:42
because that’s useful right so that’s
26:48
kind of what to watch for now with
26:49
Anthony’s I’ll let me go back here and
26:50
kind of show you how I determine what
26:53
videos to turn into ads because you
26:58
could just make a Facebook live video
27:00
right now and make it an ad but you
27:02
don’t tell it’s a good video so what I
27:06
do here is I’m going onto the page
27:07
insights and if you have a fan page this
27:09
is available to anybody insights and
27:12
then I go to posts I scroll down here
27:15
and I look at all the posts that are
27:18
published right I switched my you know
27:22
the way it shows me things a second one
27:24
here where it breaks out reactions and
27:26
comments and shares because like I said
27:28
shares is what I’m after so I break that
27:31
out and then I can just kind of scroll
27:34
through all the different posts that
27:35
have been made on this page and I can
27:37
kind of look kind of compare the reach
27:39
versus the share rate and kind of get an
27:42
idea obviously there’s not a there’s not
27:44
a view here which and that’s what I
27:45
really want to see is abused to share it
27:47
but reach to shares it’s gonna be on the
27:49
same scale right if it has if it has
27:53
more shares you know and less views and
27:56
it’s oh wow it’s a good rate so for
27:58
example this video this video versus
28:01
this video so this one has 6,000 reach
28:04
and it only has 14 shares this is 10,000
28:07
reach so less than half
28:08
I mean it’s less than double right it’s
28:10
probably a you know 80% more or whatever
28:13
but it’s got like what’s that 4 times
28:17
the amount of shares so we’ve got 14
28:19
shares vs. 61 chips so this one right
28:23
here is significantly more viral than
28:25
this one that make sense yeah that makes
28:27
complete sense
28:28
so what I’ve got Anthony doing is like I
28:32
said just a few times a week or as often
28:34
as he can he
28:35
live videos and some of them were total
28:37
flops and some of them are great and he
28:39
has no idea what’s gonna be what right
28:42
it wasn’t what not vegetables say the
28:44
day of something crazy thing that’s
28:45
crazy nice it’s not the most effective
28:48
ones have been the most simple most
28:50
implementable so one of them was how to
28:53
biohack your vegetables so they paid
28:55
good in all juicers is healthy
28:59
seasonings instead of putting salt on
29:01
your vegetables you know just iodized
29:03
salt from the store which Anthony’s
29:05
determined is not healthy for you
29:06
seasonings you can do that will actually
29:08
increase the healthiness of your
29:10
vegetables and make them taste good so
29:13
it’s super useful and it is super super
29:17
actionable like I could do it right now
29:18
right just a run to my health food store
29:21
grab those foods and I can implement it
29:22
right away so another one that was super
29:26
viral probably the most viral one is the
29:28
one where he takes three simple
29:30
ingredients apple cider vinegar an
29:32
organic lemon and some Pellegrino bubbly
29:35
water and with it he makes what he you
29:39
know ingest calls uh what they call you
29:43
your unicorn you’re in right sparkly
29:49
strength it looks like Pete that’s the
29:51
best color anyway it’s super good for
29:55
you and you drink at the beginning of
29:57
your day awesome I’ll have to do that
30:00
tomorrow yeah it’s a funny one with that

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