Jonathon Mizell, How To Use ‘Open Loops’ To Captivate Your Audience And Establish Yourself

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host Dave Woodward for such a treat
00:21
today I can’t even tell you how excited
00:23
I am to introduce you to one of my best
00:25
friends in the world the total rock star
00:26
and absolute to me than the godfather of
00:29
internet marketing welcome Jonathan
00:31
Mizell Jonathan welcome bud thank you so
00:35
much Dave who’s really her to be here
00:37
man
00:37
oh my god we were I would you had me
00:45
understood oh man we’re talking about
00:48
sales no I was trying to be a
00:53
professional just yeah I just I like
00:55
being quiet but then you know like I had
00:57
to hold it back because right before we
01:00
you you gave me that wonderful
01:02
introduction
01:03
we were just cracking up about just
01:07
stuff anyway I I am so honored to be
01:10
here I’m a huge fan of you of Russell of
01:14
clickfunnels of everything that you’ve
01:15
done everything that you teach the
01:18
community everything that you share with
01:20
people you guys are total rock stars as
01:25
well and and thanks for having me on the
01:28
show I’m so excited this I’ve been
01:31
looking forward to this this has been a
01:32
lot of fun that it was just I get for
01:34
those you guys who weren’t listening
01:35
because we were recording we just had
01:38
the funniest experience app I just
01:39
haven’t tried a quick little synopsis
01:41
here I’m the first time I have seen it
01:44
Jonathan its face to face that I
01:46
remember was actually out of Krispies
01:47
Evette we’re sitting there and you’re
01:49
basically telling your your your partner
01:52
saying listen we’re gonna go meet with
01:53
Russell do not bring your wallet if you
01:58
weren’t gonna buy it and sure enough
02:00
what happens you ended up buying click
02:01
phones right there on the spot
02:03
anyways I don’t know the whole thing but
02:05
I was dying laughing and I’m maybe I’ll
02:07
actually take the recording and put that
02:08
on end as it
02:09
and some edits I don’t know but anyways
02:11
for everyone is listen I want to dive
02:13
right in because you guys are in for
02:15
such a treat Jonathan is like the master
02:17
when it comes to really the part of the
02:20
funnel that that matters the very very
02:22
most so I’m not gonna take away his
02:23
thunder but Jonathan let’s just dive
02:24
right in let’s talk about what is the
02:26
most important part to really the whole
02:28
idea of building funnels so when we
02:32
think of funnels we usually think of
02:34
what I called the the front end or I
02:39
work with a lot of sites that are a
02:41
membership site so we’ll call it the
02:42
registration path or the part where
02:45
someone actually gives you their email
02:48
address hugely important right I mean
02:51
we’re always talking about building a
02:54
list or getting a tribe or generating an
02:59
audience and and all that is fantastic
03:03
but the part of the funnel that I think
03:05
is the most important part is the
03:08
messaging it’s the emails that you
03:11
actually send out afterwards everybody
03:14
talks about building a list and almost
03:16
nobody talks about turning that list
03:19
into money and that list gets turned
03:21
into money when you create and we’re
03:24
talking about something that I just
03:27
decided we’re gonna talk about just 30
03:29
seconds ago which is called this it’s
03:32
called a new user experience and so so
03:37
let’s let’s back up for a second so you
03:39
have a website and you use and click
03:41
funnels right or any system that that
03:45
captures opt-ins right someone comes to
03:48
the site they they opt-in to the page
03:51
and then they go maybe there’s a
03:52
one-time offer maybe they get taken to a
03:55
sales page maybe they get taken to some
03:57
content or a video or a know like trust
04:00
piece where where there’s like a some
04:04
sort of like connection building or
04:06
maybe it’s an indoctrination video where
04:08
you’re you’re teaching them something
04:10
and giving them your philosophy and and
04:14
maybe there’s something to buy maybe
04:16
there’s not right usually there’s
04:18
something on the front end when you look
04:20
at a more sophisticated funnel there’s
04:22
usually some way
04:23
for the user to give you some money I
04:27
don’t know how familiar people are with
04:29
the term but we called out a
04:31
self-liquidating offer do you buy some
04:33
advertising you throw it into this
04:35
funnel squeeze page post post opt-in
04:40
page and then maybe there’s a one-time
04:42
offer or a little something for them to
04:45
purchase but the real money almost
04:48
always does not come from that very
04:51
first experience that that registration
04:55
path experience what it comes from is
04:58
the emails that you send and and mostly
05:01
sometimes it’s longer than this but
05:03
mostly it’s in the first 30 days so
05:07
someone’s maybe they’ve heard of you
05:08
maybe they know something about you they
05:12
see an ad or they see something on
05:14
Facebook or they get an email or
05:16
something they go to the page they
05:18
register give you their email address
05:20
they learn a little bit about you now
05:24
the real selling starts and it doesn’t
05:27
start with you know two-hour VSL some
05:32
people will go for that in my opinion
05:35
where it starts is when you start
05:37
emailing them when you start sending
05:39
them messages does that make sense
05:41
oh yeah so let’s dive in how do you do
05:47
it what are you doing this so the thing
05:50
that I like to do is I like to map out
05:53
what I call the 30-day experience and I
05:57
write a lot of follow-up sequences a lot
06:00
of indoctrination sequences and an
06:03
indoctrination sequence is just a follow
06:05
up sequence but it really is trying to
06:08
prove a point like we do a lot of stuff
06:11
in the health space so you take diabetes
06:16
right we’ll just use that as an example
06:18
so conventional medicine says you have
06:22
to take all these drugs to cure your
06:24
diabetes alternative medicine says that
06:27
you can do with diet and some
06:29
supplementation and some lifestyle
06:31
changes so an indoctrination sequence
06:34
basically it’s just a whole bunch of
06:36
content
06:36
and a whole bunch of follow-ups maybe
06:39
some articles some videos that
06:41
indoctrinates the user to your way of
06:45
thinking now if someone in this
06:48
particular example if someone is just
06:50
dead set against any alternative
06:53
medicine stuff if they’re you know
06:55
rooted in the conventional medicine
06:58
world when you’re not going to
06:59
indoctrinate them and they’re going to
07:00
probably get off your list and that’s
07:03
fine because they’re never going to be
07:05
you know one of your customers but if
07:09
there’s a chance that the person the
07:12
prospect the subscriber might be
07:15
interested then this is your opportunity
07:18
to try to try to change their mind try
07:21
to give them a a mindset and and the way
07:26
to do that in our opinion is is with
07:29
email and those emails what I’ll
07:32
typically do is I’ll look at pull up my
07:36
calendar and I’ll look at and this is
07:39
like something that we do with all our
07:41
clients but it’s also something that we
07:43
teach in our like the email traffic
07:45
Academy and and and in some of our other
07:48
courses so we’ll take a calendar and
07:51
we’ll actually figure out what that
07:54
thirty day experience is all about so if
07:59
someone comes and they subscribe and
08:03
then they go through whatever process
08:04
they go through in this registration
08:06
process give me their email on the Thank
08:08
You page now the very first message is
08:11
when you begin the process of know like
08:15
trust when you begin the process of
08:18
trying to like shift their mindset or if
08:22
they have some mindset there’s this
08:24
whole idea that we want to join the
08:27
conversation already going in going on
08:29
in the prospects mind some cases it’s
08:33
not totally where you want them to be
08:36
but we’ll we’ll try to pick that apart
08:39
figure out what we can say to that
08:42
prospect to get that prospect on our
08:45
side to get that prospect on our team
08:47
and more so so that the prospect
08:50
knows that we’re on their team right
08:53
that’s I know for us even in Russell’s
08:57
book you talked about that he kind of
08:58
coined it
08:59
you know the whole soap opera sequence
09:00
as far as that indoctrination of really
09:02
captivating them to the point where they
09:04
feel like again like what you just said
09:06
they they literally start thinking just
09:08
like you do I think that’s awesome
09:09
that’s right actually and let’s talk a
09:11
little bit about that soap opera
09:12
sequence so that’s a phrase that I first
09:15
heard by my friend Andre chaperon and
09:19
right you know and so what he does is
09:22
and this is what we recommend as well is
09:26
he basically creates his email sequence
09:30
like a hit TV show like homeland or Game
09:36
of Thrones now what’s your favorite show
09:38
Dave you have any watch any of those
09:41
shows actually I have watched those
09:44
let’s go with those right now for the
09:45
sake of time okay homeland right so let
09:48
me ask you have you ever seen a game or
09:52
a an episode of homeland that is it it
09:56
just you’re satisfied at the end you
09:58
don’t ever need to see another one
09:59
everything completely resolves everyone
10:02
else up you know happy and married and
10:05
satisfied no never
10:09
that’s not the way that those shows so
10:13
we like to take this content that we
10:16
send to people specifically over the
10:18
first month and we also put little
10:21
teasers in their little PS is a great
10:25
way to do this is you can throw a little
10:27
PS in there and say what you’re going to
10:30
give them tomorrow say back to that
10:34
diabetes thing tomorrow I’ll tell you
10:36
about us PS tomorrow I’ll tell you about
10:38
a supplement that you can take that will
10:41
help you know even out your blood sugar
10:43
you know it’s inexpensive and totally
10:46
safe now what happens is when you give a
10:49
PS like that people who have a problem
10:53
with diabetes or have a whatever problem
10:56
you’ve got but in this case they have a
10:57
problem with diabetes now they’re going
11:00
to be looking forward to your email
11:02
tomorrow
11:03
just like they’d be looking forward to
11:06
seeing whether Kerry is gonna catch the
11:08
bad guy or whether you know on the game
11:12
of thrones sir sees that have her come
11:15
up and or whether you know what’s down
11:17
the hatch and lost right and so there’s
11:21
a lot of these like to throw a lot of
11:23
these teasers in there I don’t want to
11:25
say that the whole thing is you know
11:27
about the soap opera sequence but the
11:29
soap opera sequence is the way we get
11:32
people continuing to read and look
11:34
forward to the messages that we’re going
11:37
to be sending them but typically what
11:39
we’ll do is we’ll take our calendar and
11:41
we’ll come up when we send a lot of
11:43
email by the way now someone subscribes
11:45
to your email list the worst thing you
11:47
can do is offend them by not sending
11:49
them any email someone says I would like
11:52
you Dave I would like you to send me
11:54
some email on this particular topic of
11:56
my diabetes or you know my improving my
11:59
home or of making more money on the
12:01
internet or or of growing giant tomatoes
12:04
or whatever the pitch is whatever the
12:07
offer is that you have to sell the
12:09
product the problem you’re solving the
12:11
solution they’ve given you their
12:13
permission so we will typically send out
12:17
in 30 days between 15 and 30 emails and
12:22
it really depends we’ll go at least once
12:25
every other day you know or three times
12:29
a week and we’ll figure out what the
12:32
message though that we want to give them
12:34
on that particular day is and like I say
12:36
we we map it all out on a whiteboard or
12:39
on a calendar and we just write our
12:41
subject lines and that’s all we do we
12:43
just figure out the subject lines and
12:45
what the premise of that email is and
12:48
then we write our emails and then we
12:51
throw our soap opera stuff in there
12:53
which is the PS or one thing that I see
12:58
all the time I usually start my
13:00
sequences with with a soap opera or
13:04
trigger we’re all say dear Dave in four
13:09
days I’m going to send you an e-book
13:11
about blah blah blah but for now today
13:17
I want to tell you something that’s that
13:19
I think is even more important that you
13:22
know before I send you the e-book now I
13:25
then tell them the information I want to
13:29
tell them but in the back of their mind
13:30
they’re like well where’s this ebook and
13:34
I don’t mention it again
13:36
I don’t know I just in another way if we
13:40
look at hypnosis or neuro linguistic
13:43
programming NLP that’s also called an
13:46
open loop oh yeah right when you open up
13:50
a loop the the mind once that loop
13:55
closed and it will not be satisfied
13:59
until that loop is closed so throughout
14:03
my entire sequence I’m constantly
14:06
opening loops and then before I close
14:09
them I open another one and real quick
14:14
because I want to make sure we drive
14:15
this home for people yes yes this is
14:18
open loops to me are one of the most
14:20
important parts and email sequences that
14:22
I to many people forget about and
14:24
they’re so worried about getting their
14:26
content out that they don’t understand
14:27
how important an open loop is and
14:29
especially when you’re going cuz you
14:31
said basically in a period of 30 days
14:32
you’re gonna send 15 to 30 emails that’s
14:35
a lot of context and I think if I really
14:37
want to make sure everyone understands
14:38
I’m sorry to interrupt you but I really
14:40
want to drive this home so those of you
14:42
guys who listen to this right now if
14:43
you’re not using open loops in your in
14:46
your emails in your messaging I want you
14:48
to pay super close attention to what
14:49
Mike what Jonathan’s gonna say right now
14:51
because these are the most important
14:53
part in your in your emails to get
14:55
people engaged and waiting literally
14:57
anticipating like the next they can’t
15:00
wait for the next episode to come
15:01
because of what John can tell you right
15:03
now that’s right people want that loop
15:08
to be closed and your job is to never
15:12
have a satisfied customer until they buy
15:17
okay I don’t I don’t like I don’t think
15:20
you should like frustrate them after
15:21
they purchase whatever it is you’re
15:23
selling you can give them that
15:25
satisfaction right you can you can you
15:28
can make them happy
15:30
but until that point you need to keep
15:33
them engaged because if you have
15:35
something that’s important if you have a
15:37
message or an e-book or a product or an
15:40
app or a course or a supplement that is
15:43
going to change the world and you
15:45
legitimately believe in that product
15:48
then you have a responsibility to get
15:50
that product into as many hands as
15:52
possible we can both agree both agree on
15:54
that right I mean you have a
15:56
responsibility and if you don’t do that
15:58
not only do you deprive the world of
16:01
that product but you deprive yourself of
16:03
the reward and the income and then you
16:06
have to go back to whatever lousy job
16:08
you probably left and then the person
16:11
you’re serving is your boss and and and
16:13
that’s it’s no problem with that I mean
16:16
I don’t want to dis to do that but we’re
16:20
all entrepreneurs I’m presuming that
16:21
everybody listening to this is an
16:22
entrepreneur and they have a dream they
16:24
want to make something of their business
16:27
of themselves they have a goal they want
16:31
to change the world and so the way to do
16:33
that is to keep the people in your tribe
16:36
the people have said I want your
16:38
information engaged and the way to keep
16:41
them engaged is to continuously send
16:45
them information that that that that
16:49
helps them to constantly be pitching and
16:52
selling your product maybe pitches and
16:55
the right word for some of the less
16:58
salesy people will just say promoting or
17:01
offering the product right you know I
17:04
work with a lot of authors and a lot of
17:06
the people in markets where the word
17:09
pitch is not not good hopefully we’re
17:14
all marketers here but if your author
17:16
and your softer cell will just say
17:19
you’re offering or sharing or trying to
17:22
trying to get someone to give you the
17:25
money and the way that you’re pitching
17:27
man you’re pitching in your pitches
17:28
surprise your pitch right
17:32
you’re pitching and um and you’re doing
17:35
it in such a way that keeps people
17:37
engaged and the way to keep people
17:39
engaged the easiest way in the most
17:42
effective way
17:44
to use open loops in your email so when
17:47
it when we start our sequence we usually
17:50
set up an open loop and it won’t be
17:52
resolved or fixed until day four or day
17:55
five and on the second email I will
17:59
usually send out more content on the
18:05
third and thirty mail I might actually
18:07
ask them to buy and give them the order
18:12
form link or the sales page or the VSL
18:15
link but I’ll open another loop in that
18:18
email and then sometimes I like to do
18:21
this fake out sometimes I’ll say okay
18:23
tomorrow I’m gonna send you this book
18:26
right I love this one and then tomorrow
18:30
rolls around and the email says you know
18:32
Dave I said that I was going to send you
18:34
this book today and I’m going to I
18:37
promise but I’m not going to do it right
18:41
now because I have something else that’s
18:44
way more important to share with you
18:47
today
18:48
now I tomorrow first thing in your inbox
18:52
7:00 in the morning you can open up your
18:55
email the e-book will be in there but
18:58
right now this other thing is more
19:01
important and if we do it correctly that
19:03
other thing also opens a loop that won’t
19:07
be closed and so until next week and so
19:10
what these loops do this soap the soap
19:13
opera sequence which by the way is named
19:16
after soap operas because there’s
19:20
probably some younger people on this
19:21
list are there still soap operas there’s
19:24
gotta be right what I don’t watch TV but
19:27
when I was growing up when they even are
19:29
growing up we’re all the old guys were
19:33
growing up right like General Hospital
19:37
and One Life to Live and Days of Our
19:40
Lives and these were these soap operas
19:43
and they all they did is open loops
19:46
that’s all they did all day like you
19:49
didn’t know whether who killed who or
19:51
who’s having his baby or you know who’s
19:54
like disappears or who’s
19:57
going into the hospital or what they’re
19:59
in the hospital for what’s that the most
20:03
famous open-loop I think of all and this
20:06
is how powerful this is and again if
20:09
you’re really young you might not
20:10
remember this but the the loop is who
20:13
shot j.r when we were growing up Dave
20:17
remember there was a show called Dallas
20:20
and Dallas was this shit it was like a
20:22
nighttime soap opera right and it was it
20:26
was just this you know story after story
20:30
after story and all these characters and
20:32
somebody at the end of one of the
20:35
seasons shot the main character his name
20:38
was jr. and nobody knew who shot jr. and
20:43
it was it this was before the internet
20:46
folks but this was such a powerful
20:49
experience that I remember seeing the
20:53
newspaper the next day where it said
20:57
who’s shot jr. like this was the
21:00
question people were talking about it at
21:02
work people were talking about it in the
21:04
media people were talking about it
21:06
everywhere and not only do these open
21:10
loops get people expecting but they get
21:13
people talking they get people thinking
21:16
and ultimately they get people buying
21:19
and consuming which is exactly what we
21:22
want them to do I love that oh my gosh
21:24
open loops to me have been again because
21:27
there’s so much psychology behind it’s
21:28
it is really it it’s really crazy it’s
21:32
like there’s no other way of being able
21:34
to experience unless you’ve actually
21:35
gone through it and you’re like I have
21:37
to have closure I it’s just drives
21:40
people to get close I mean they could
21:43
you could have said something four or
21:45
five six hours ago and that stuck with
21:46
him they’re like I don’t care about
21:48
anything you stepped last four hours
21:49
just tell me well how do you close that
21:50
part down so I think it’s awesome that
21:52
works by the way it works in BSL it
21:56
works to get people to to watch your
21:58
whole VSL
21:59
I’m in fact John Benson has the famous
22:03
open loop I can’t remember what he calls
22:05
it he’s got a name for it but at the
22:08
very beginning
22:10
if you follow his formula of all his be
22:13
ourselves it says my name is Bob and
22:17
this is you know a chihuahua and in a
22:21
few minutes I’m gonna tell you how this
22:23
Chihuahua can help you get rich on the
22:26
internet but now first I need to tell
22:28
you about blah blah blah blah blah right
22:30
so you can do this in BSL you can do it
22:32
in sales letters you can do it when
22:35
you’re doing presentations you can do it
22:38
on the phone with prospects you can do
22:41
it on a date you imagine that you pick
22:44
up your date meeting meet up meet ups
22:46
meet somebody
22:47
right you want to go out with them pick
22:51
them up in the car and you say you know
22:53
before the night stop I’m gonna give you
22:55
something but before I do before we talk
22:58
about that how’s your day taking them
23:04
out to dinner they’re gonna be like oh
23:06
my god what’s he gonna be I mean be
23:09
anything like big you make it a joke
23:11
ring like a Cracker Jack ring or
23:13
something have fun with it but it is a
23:17
such a psychologically powerful way to
23:20
keep people engaged now I don’t want to
23:23
I don’t want people to think that it’s
23:26
just all about open loops you know you
23:28
actually have to have some content you
23:30
want to be engaged with people you want
23:33
to figure out who those people are
23:35
whenever I sit down to write a sequence
23:39
and even before like I’ll get my
23:42
calendar out or my whiteboard out and
23:45
I’ll think about you know all the
23:48
messages I’m gonna write I’ll like right
23:49
one two three four five like I said I
23:51
write the subject lines first try to get
23:52
the premise of it is I talked about in
23:57
in in my course and I think you guys
23:59
probably mentioned it and I know
24:00
Russell’s mentioned it a number of times
24:02
the idea of an avatar right yeah yeah so
24:05
the avatar is that ideal customer and
24:09
the avatar is the person that you’re
24:11
writing to so if you’re selling a diet
24:14
pill to you know women in their 45
24:19
through 55 I like to picture
24:22
a woman I’d give her name you know
24:24
Jennifer she’s a mom she’s got two kids
24:28
she drives a minivan she lives in a
24:31
four-bedroom house she’s you know 41
24:35
pounds overweight she’s frustrated like
24:38
to figure out who that person is and
24:40
then I will specifically write that
24:43
message to Jennifer all even when I’m
24:47
writing my drafts I’ll even say dear
24:49
Jennifer because I got her in my head
24:52
now I’ll go back before I load them into
24:55
my autoresponder system and actually put
24:58
you know what servers and all that stuff
25:01
but I found that knowing who the the
25:05
prospect is figuring out that 30-day
25:09
experienced engineering that 30-day
25:12
experience figuring out when we want to
25:15
send them back into the site when we
25:18
want to send them back to a sales page
25:20
or some content or maybe we go from some
25:24
content to a sales page getting that
25:27
whole thing mapped out beforehand is
25:31
very very powerful and the reason that I
25:34
think this is really it’s given short
25:38
attention it’s not given a lot of
25:41
attention because you know it’s um it’s
25:44
it’s work that you can just you know
25:51
like you just put this magic thing and
25:54
press this button and then people will
25:56
buy well okay it’s work to go ahead and
26:00
write a sequence but it’s all stuff that
26:03
you’re gonna need to know anyway and if
26:04
you really care about helping people it
26:08
doesn’t matter you know there’s nothing
26:10
probably more interesting to you than to
26:13
learn who that avatar is and then the
26:15
most important reason is because most
26:18
customers like 80 percent probably will
26:22
not buy on the first visit there’s not
26:25
gonna buy yeah they’re not floor well
26:27
Gary Halbert said the reason people
26:29
don’t know don’t buy from you this is
26:32
they don’t believe you you make these
26:34
outlandish claim
26:35
you say all this stuff is gonna help
26:37
help them and they just gotta give me a
26:40
49.95 and you’re gonna salt their
26:43
whatever their problems so they don’t
26:45
believe you and the reason they don’t
26:47
believe is because they don’t know you
26:49
so that’s what this this email sequence
26:53
does that’s what this engineered
26:55
experience does it gives them a know
26:57
like trust experience it indoctrinates
27:01
them into your way of thinking it
27:04
reminds them or establishes you as a
27:08
credibility and and then when you add
27:12
the soap opera sequence or the open
27:14
Luke’s to it they actually read all
27:16
these messages I’ll tell you something
27:18
I’m sure this happens to you guys too
27:20
because I know you guys use a lot of
27:22
open loops one of the things that
27:26
happens when you send open loops and
27:30
your email is because not everybody gets
27:33
every message right sometimes the
27:35
internet gods accidentally do leave you
27:39
know or people accidentally delete stuff
27:40
on their phone or whatnot
27:42
if you don’t send in five days that
27:44
ebook or if they don’t get that message
27:46
on day six you’ll have a whole bunch of
27:49
people emailing you saying hey where’s
27:51
the e-book did you forget it crazy
27:54
I took it that’s so funny I love that
27:56
weird you know when you there’s another
28:01
little trick I’ll go ahead and give to
28:03
people I love this one one of the things
28:06
I like to do on my very first message
28:09
I’ll do the open loop on the front right
28:12
on the PS I have a first message PS I
28:17
pretty much always use it says hey hey
28:20
Dave tell me what’s your biggest
28:23
question about curing your diabetes with
28:26
natural supplements question mark hit
28:30
reply and let me know so what this does
28:34
is it does three things first of all it
28:38
establishes a connection between you and
28:41
the person right because there now
28:44
there’s a dialogue you going back and
28:46
forth second thing is
28:48
you find out what their biggest question
28:51
is research data actually look at those
28:56
responses and be like wow we better
28:59
build this in like eight out of ten
29:00
people want to know about NAC or you
29:04
know famous brood or whatever right and
29:07
then the third thing is is and this is a
29:11
big one
29:12
it tells Google you’re not a spammer
29:15
yeah I love that
29:16
right because absolutely yeah or Yahoo
29:20
or whoever the mail program that the the
29:24
subscriber is using if it’s just one way
29:27
communication broadcast after broadcast
29:30
they’re like eventually they might start
29:33
sticking you into that you know that
29:37
spam box or promotions box or whatever
29:41
but if people are emailing you back even
29:45
like five percent of them Google and
29:49
Yahoo and hotmail and AOL are gonna be
29:52
like well usually spammers don’t get a
29:55
lot going on
29:57
you must be a real person that’s
30:00
providing some value so that’s a that’s

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