Julie Stoian, How To “Birth Your Funnel” And Why You MUST

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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YouTube Transcript: English (auto-generated)

00:00
welcome to funnel hacker radio podcast
00:02
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their market and how you
00:12
can get those same results here is your
00:14
host Dave Woodward hey everybody welcome
00:18
back to portal hacker radio I’m your
00:19
host Dave wood where today you have the
00:20
opportunity of hearing from one of our
00:23
fellow click photos users but most
00:24
important she’s one of our top 10
00:27
affiliates promoting expert secrets
00:29
right now so Julie soiid a digital
00:31
marketer and great friend Julie welcome
00:33
thank you so much for having me I’m so
00:35
happy to be here I love it is it so much
00:38
fun having me see your communication on
00:41
Facebook and everything else as far as
00:43
getting you know competing to get some
00:45
of our big dogs out there as far as our
00:46
affiliates go and I just I love what
00:48
you’re doing I love your message and I
00:50
just really want to make sure we had you
00:51
on just primarily because for a couple
00:54
reasons
00:55
one is you’re an amazing digital
00:56
marketer you’ve got a ton of experience
00:59
doing this but the other thing is not
01:01
that many people are aware of all the
01:02
crazy stuff that you’re doing these days
01:04
so I thought it just really would be fun
01:05
for me to have you share with our
01:06
audience some of the crazy stuff you’re
01:08
up to that’s okay yeah absolutely
01:10
absolutely where do you where do you
01:13
want me to start I think I got you go
01:16
ahead what are the acts I’m going to
01:17
jump right in here so one of the things
01:19
I think yeah we were just talking about
01:21
before we kind of started recording and
01:22
that was the importance of really
01:24
building community and I saw this as I
01:27
was looking at some of your Facebook
01:28
posts with you you’re basically reaching
01:32
out to your community say hey I need you
01:34
guys to help me win this contest here
01:37
and compete against some of these other
01:38
big dogs and I think you even pulled the
01:40
gender card there and I thought that was
01:41
pretty fun I did ha ha I did well you
01:45
know all fair in love and war in
01:46
contests I think you know I’m not going
01:50
to I’m not going to lie here being a
01:53
digital marketer and being a female you
01:55
know there’s just not as many of us as
01:57
there are guys and that’s not a bad
01:59
thing but but sometimes you know it
02:01
feels like I work with a lot of virtual
02:05
assistants and online business managers
02:07
and a lot of these women are doing the
02:10
funnel hacking every day day and in the
02:12
day out but they’re not really
02:13
calling it that but they’re doing the
02:15
landing pages and the lead magnets and
02:16
and all that kind of stuff and they’re
02:19
making so much less and it’s not the
02:21
guy’s fault at all it’s our fault really
02:24
it’s because we have positioned
02:25
ourselves as you know VA s and online
02:28
business managers and we haven’t really
02:29
stepped into that like I’m a digital
02:31
marketer I’m a funnel hacker where you
02:33
can really start to say you know I know
02:35
what I’m doing I’m not just an
02:36
implementer I understand the strategy
02:38
and so I have really gathered this
02:40
really big community of these female
02:43
online service providers around me who
02:45
are like you know what Joe is making a
02:47
lot of money doing funnel hacking
02:49
because she’s stepped out of that
02:51
typical assistant role and into a no I
02:54
know what I’m talking about and so I’ve
02:56
built a really raving fan community and
03:00
I’ve you know a lot of them have jumped
03:01
onto the click funnel bandwagon and have
03:04
you know at the point where they’re not
03:06
even building funnels for clients unless
03:08
the client agrees to use click funnels
03:10
so we’re really powerful force
03:12
we really are we’re small but we’re
03:14
really powerful so it’s been so much fun
03:17
to like I mean I I jumped into that
03:19
competition because I love you know I
03:22
love Russell stuff I love selling stuff
03:24
and I love to be competitive and then
03:25
when I showed up on the top 10
03:26
leaderboard man I felt like okay sir it
03:30
was so much fun
03:31
well you should seriously I’d be here up
03:34
for some pretty big names another
03:35
exciting area i honestly it was you know
03:38
through our top 10 affiliates we we have
03:40
this custom-made you know whether it was
03:43
a Russell shows a Batman costume but I
03:46
thought you know it could be really fun
03:47
to have some of these female costumes
03:49
created and I again I can’t wait to to
03:52
be able to reward you with one of those
03:54
so I’m pretty excited here but I think
03:57
you know Julie as you start talking
03:59
about this whole idea as far as digital
04:00
marketing and you know all the stuff
04:02
that you’ve been doing the part I really
04:04
wants to spend a few minutes on right
04:06
now and that is really on how how do you
04:08
build such a strong community because I
04:11
get I to be honest with you I wasn’t
04:14
that familiar with your work until all
04:16
of a sudden you did popped off on the
04:17
top set and I’m like well where she came
04:19
out of nowhere
04:19
who is Julie and so yeah how he does
04:23
yeah well number one I
04:27
you know and this is something I know
04:29
Russell teaches I give away so much for
04:32
free I try to be as generous with my
04:36
free information as I am with my paid
04:39
customers and that breeds loyalty so
04:42
that’s that’s the first thing but the
04:44
second thing is I’m also driven driven
04:47
by results and by authentic actions and
04:51
I’m really very much an anti you know
04:56
just over-the-top marketing with pushy
04:59
tactics and I and I really thrive when I
05:02
can say listen I’m going to level with
05:03
you here this is what it takes and there
05:06
are no shortcuts but you know what this
05:07
is going to work and this is going to
05:08
help you become profitable and when you
05:10
can actually deliver those results like
05:12
they speak for themselves and people
05:14
just come out of the woodwork so I have
05:17
been you know I did my time I spent
05:21
years doing copywriting and design and
05:23
funnels and all of a sudden fna I made
05:26
some really good money for a few people
05:28
and now everyone’s like oh huh look at
05:30
her and so I you know in the last year
05:32
I’ve my following has just quadrupled
05:35
with some of these results that I’ve had
05:37
with some of these funnels and now
05:39
people who are joining me are saying how
05:41
come I didn’t know about you you give
05:43
away so much stuff for free you’re so
05:44
valuable this is so amazing and so it’s
05:46
been very easy to build that loyal
05:48
community because of those principles
05:50
that I laid in the first years of my
05:53
business I love that and I think you
05:56
know so I in fact I thought one of my
05:59
pet peeves and that is the bill you know
06:01
so many people I just want to get paid
06:02
first and then I’ll do this mm-hmm I
06:05
mean Russell might have this
06:06
conversation so many times I had one of
06:09
our certified partners complaining say
06:10
gosh I don’t want to work for free and
06:11
I’m like you don’t have anything to
06:14
offer yet so you don’t you gotta be uh I
06:17
mean I know you want a good day but you
06:20
don’t have anything to offer people yet
06:21
and so if you go out and get results
06:22
they and she just message elite they
06:25
totally speak for themselves in such a
06:26
profound way that you really don’t even
06:29
have to say anything if I mean it’s just
06:31
a crazy how it’s just it does such an
06:33
amazing job so again congratulations on
06:35
your success I’m really really proud of
06:37
you thank you yeah I am I had a client
06:39
the other day
06:40
and I’m working with him and building
06:42
his funnel we’re using the automated
06:44
webinar the perfect webinar script and
06:46
and you know he the guy said to me he’s
06:49
like live Edition man and I do this so
06:51
I’m just giving away all my answers for
06:53
free and I said listen I want you to
06:56
write this webinar as if somebody’s
06:58
paying $5,000 to listen to you talk you
07:01
go write that webinar and you write it
07:03
as if someone paid five grand and you
07:04
come back and show me the content and
07:06
chances are it’ll be good enough to
07:08
convert if you go in with that mindset
07:10
if you go in with a mindset but somehow
07:13
the reason why you’re going to make
07:14
money is because you’ve got some key or
07:16
some information that can’t already
07:18
readily be found on the good old Google
07:21
then you’re sorely mistaken because
07:23
you’re not actually selling information
07:24
you’re selling something far more than
07:27
information the information itself you
07:29
should be liberal and free with and you
07:31
should give it away I mean and this is
07:32
what we see how this is what Russell
07:34
does is with all of the really big top
07:36
earners do you know they give away 90%
07:39
and then they serve that 10% that
07:41
deepest highest level that they can and
07:44
that is really the winning combination
07:46
and you turn on a funnel for that kind
07:48
of person
07:48
and it is just magic and I did it with
07:51
another client we just turned on her
07:52
funnel yesterday Dave we sent it to her
07:54
email list and she made fifty thousand
07:56
dollars in 24 hours she cuz she
08:00
cultivated that sense of community I
08:02
said Caitlin are you ready she’s like
08:04
I’m ready we turned that funnel on and I
08:05
just checked a few minutes ago before
08:07
coming on here she had 92 purchases of a
08:09
four hundred ninety seven dollar product
08:11
in 24 hours after we turned the front
08:13
along Julie congratulations to you yeah
08:16
but to her as well I just think you know
08:18
I say I’m so I I’m so excited for you I
08:24
just I love what you’re doing I love the
08:27
passion that you bring but most
08:29
importantly how you you really gone out
08:31
and serve a ton of people and you’re
08:32
getting crazy results or I mean like
08:34
like Caitlin I mean up fifty thousand
08:36
dollars in 24 hours off of an email list
08:38
with absolutely I mean that’s 100
08:40
percent ROI I mean that’s this yeah but
08:43
you have no asset so I think this is
08:44
fantastic
08:45
yeah it’s it’s been a great ride and and
08:48
I I love to teach writing in this design
08:52
and and you know it’s funny
08:54
clickfunnels when you when you get the
08:55
actual program everything is so easy
08:57
it’s like oh my god I could just put a
08:59
funnel up in ten minutes and this is
09:00
amazing and and I always say to people
09:03
just because you have Van Gogh’s
09:04
paintbrushes does not mean you will make
09:06
van Gogh on your first go-round like you
09:09
know Russell makes it look easy but he
09:11
has been studying this and like you’ve
09:13
got the tools of Van Gogh but you still
09:15
need the practice you still need to
09:17
learn how to write that copy and do that
09:19
design and and that does not just happen
09:21
overnight so don’t give up if you turn
09:24
your funnel on in ten minutes later
09:25
you’re not banking you know five figures
09:28
you know it’s funny I said my wife’s
09:30
gonna kill me but we’re going through
09:33
this with her right now and it’s writing
09:34
her crazy because she’s like listen you
09:37
and Russell work on this and you guys
09:39
should be working I’m like sweetie yes I
09:40
understand it’s every single funnel we
09:42
test and we tweak and it changes as
09:44
though it’s if there’s kind of as we’re
09:47
going through systems I found just it
09:48
would just happen I’m like sweetie it
09:50
doesn’t work that way
09:51
only single funnel you have to says you
09:54
have to tweet you have to change and
09:55
sometimes you don’t get it right the
09:57
first time
09:57
and I mean I can tell you right now
09:59
we’re we’re analyzing our expert secrets
10:02
funnel all of the time and I always look
10:04
at different ways should we change this
10:06
how about this upsell should we change
10:07
that I said what’s the converting that
10:08
so understand I I mean I totally get
10:11
that and yes it’s we’ve been forward to
10:13
be sold over 20,000 copies thanks people
10:15
like yourself julie for promoting it but
10:17
the key i think there is people don’t
10:19
understand your year now as far as van
10:21
Gogh yeah I have the opportunity of
10:23
working with banjo every day and
10:24
Brussels amazing but yeah not it’s just
10:29
because I love your nails just cuz you
10:31
have your face brushes doesn’t mean
10:32
you’re going to pick up anything no it’s
10:35
so true and you know sales funnels are a
10:38
lot like babies you know and when I see
10:40
people getting stuck I run this
10:42
mastermind group where I kind of like
10:44
helping coach people through their sales
10:46
funnels and there’s so many mindset
10:48
issues that come up like oh it’s not
10:50
good enough and they they stall and they
10:52
they procrastinate and you know to get
10:55
really fixated on these little details
10:57
and I’m like you need to birth this
10:59
funnel okay it’s going to come out it’s
11:01
going to be ugly it’s going buddy and
11:03
it’s going to be needy and it’s not
11:05
going to sleep at night and you’re it’s
11:06
not
11:07
but until you work this funnel you’re
11:10
not going to get anywhere so birth the
11:12
damn thing and then let’s deal with it
11:14
once it’s born right like let’s get it
11:17
out there and then start testing and
11:19
that usually is enough usually the
11:20
analogy is gross enough that they’re
11:22
like oh okay okay okay I’ll get it done
11:24
I love it I actually am obsessed now the
11:27
title of this podcast burped your bottle
11:30
so it’s your funnel thank you I think
11:33
that’s fantastic I think it’s oh my gosh
11:36
I can’t tell you how many times I’ve
11:37
seen that with so many people they’re
11:38
like well yeah it’s just got a ton of
11:40
them and again you’re now as far as the
11:42
kid is perfect because my gosh it it is
11:45
exactly how your business works it’s how
11:46
your yeah every now your funnel works
11:49
there’s a ton of things that change all
11:51
of the time so I think that’s fantastic
11:52
tell me what is that again you’re a
11:56
crazy designer and writer how how do you
11:59
teach people to get those kind of skills
12:01
I mean take for example myself I we
12:04
hired Jason here in our office as a
12:06
graphic designer it’s just amazing that
12:07
it and I look at this kinda stuff my
12:09
love love to be able to have those types
12:12
of skills granted I haven’t spent the
12:13
time developing them but how do how do
12:16
you how do you coach someone through
12:18
design or right yeah it’s not it’s not
12:21
the easiest thing in the world to teach
12:23
because there are some people who are
12:25
just born with like raw talent for for
12:27
writing for design and and it’s very
12:30
hard to translate those skills into
12:31
someone who isn’t born with the talent
12:34
but can still learn the way that I find
12:36
that it works best is if I’m working
12:37
with somebody one on one and trying to
12:39
teach them I say I want you to go find
12:41
something that you really like that you
12:43
think is beautiful and then we look at
12:44
that funnel we look at that graphic that
12:46
design and we and we look at it from an
12:48
analytical perspective and say okay what
12:50
is so pretty about that so for example
12:52
on a sales page it looks really nice
12:54
when there’s a picture of a person in
12:57
the background and then it kind of fades
12:58
to white or it fades to black and then
13:00
the letters are over and that just that
13:03
looks really powerful really sexy so
13:05
then I say okay if you like that let’s
13:06
look at that let me teach you how to do
13:08
that now it’s a little bit of a hack job
13:10
way to do it but what happens is over
13:12
time they start to see elements they
13:14
like they learn how to actually create
13:17
that particular element and then
13:19
eventually with enough
13:21
yes they start to get better and better
13:22
so that’s typically how I do it because
13:24
if you’re not born with raw talent it’s
13:27
not cheating to look at something you
13:29
love and learn how to recreate it and
13:31
that to me seems like the easiest way to
13:34
teach various design skills and it’s
13:37
just about like saving the ads that you
13:39
love and saving the sales pages and
13:41
screenshotting I mean I’ve got so many
13:43
screenshots of things that inspire me
13:44
and then going into the tool and
13:47
learning how to actually make that
13:48
effect work on your funnel I love that
13:51
great advice yeah terrific well tell me
13:54
is as you had the opportunity working
13:56
with a ton of different client yourself
13:58
and as you’ve done your own writing and
14:00
things when you start looking at as
14:02
really building the photo paper example
14:04
like with Caitlyn to get those kind of
14:07
results is just phenomenal honestly in a
14:09
day what are some of the tips that you
14:11
would give to others as far as how to
14:13
how to have success quickly and to kind
14:17
of any shortcuts that you might have as
14:19
far as your experience and working with
14:20
you as many clients as you have yeah so
14:24
ultimately the the biggest way to make
14:27
an impact quickly is to remember that
14:29
people do business with people and my
14:31
whole business and Caitlyn’s whole
14:33
business is quite frankly it’s been
14:34
about getting to know people and seeing
14:37
where their problems are and solving
14:39
those problems in the best way that you
14:41
know how so if you have an idea for a
14:45
funnel what I like to do before I even
14:48
let’s say you have an idea for a course
14:49
before you even build that course I like
14:53
to write the sales page first and I like
14:55
to dig deep and think about the ideal
14:58
client and the ideal customer of that
15:00
particular product and write a sales
15:02
page that would just make them drool and
15:05
then once I have that sales page
15:07
sometimes I pre sell it I try to like
15:08
see if anybody will buy it before it’s
15:10
even made and if they do then I’ll build
15:13
it but the idea is when you when you
15:14
start with the end in mind with the
15:16
sales pages what people usually do last
15:18
and you do that first then all of a
15:21
sudden you’ve been now called to this
15:23
standard because you read that sales
15:25
page and you’re like now I have to
15:26
actually produce a product and a service
15:28
or a service that actually solves that
15:31
problem and it makes your product or
15:34
course
15:34
not much more powerful so I recommend
15:37
people do that first they outline a
15:39
sales page they design it and then they
15:41
rise to the occasion of what they just
15:43
sold and if you’re a good writer and you
15:45
and you kind of learn a little bit about
15:46
copy and you dig into the the pain point
15:49
of that customer your sales page will be
15:51
bang on which means your product will be
15:53
bang on man I’ve had a such phenomenal
15:56
advice I hope ever is listening
15:58
understands that to awesome people
15:59
create the product first and then try to
16:02
create a sales page or a funnel
16:03
afterwards that isn’t so hard to do but
16:06
that is the second model I love love
16:09
that yeah if you can oh my gosh please
16:12
rewind that and lift that again that’s
16:13
the best advice you could ever have I
16:15
know yes that’s fantastic again most
16:18
important thing in the world is too many
16:20
times people creating a product as far
16:22
as what they think the out going to want
16:24
and oh my gosh you could do it that way
16:25
you’ll have instant success great great
16:27
Alex so tell me where some of the things
16:30
that where are you going next what are
16:32
some of the next adventures and and yeah
16:35
goals and things I mean obviously you’re
16:37
here in our top ten and I’m sure you’re
16:38
going to stay there tell me what else is
16:40
well I’m gonna try that well so a couple
16:45
of things that are going on in my world
16:46
I you know I’ve had some really exciting
16:49
growth I did a automated webinar funnel
16:52
that I turned on in October and my
16:55
business was kind of humming along and
16:56
probably let’s say 30 miles an hour and
16:58
I turned up on a lawn and because I had
17:01
a good proof you know I had taken my
17:05
product to market and I had built the
17:06
funnel after launching it a couple times
17:09
business exploded it exploded so crazy I
17:12
had my first $100,000 a month in March
17:15
and I’m about to finally close on my
17:17
first home big beautiful farmhouse I
17:19
have four children so excited so my
17:22
business growth has been largely in part
17:27
to number one building that community
17:29
and then number two using those van Gogh
17:31
tools with the combination of community
17:34
it’s just like it’s magic it’s magic
17:36
when you do it and there are no
17:37
shortcuts but when you do it right you
17:39
end up in a position like I am where
17:41
you’re all of a sudden finding yourself
17:43
making tremendous amounts of money but
17:46
also tremendous amounts of impact
17:48
and so where I’m going next is I’m
17:51
launching a digital marketing program
17:53
teaching people how to take their ideas
17:55
to market when they’re not when they
17:57
don’t have a huge budget all the way
17:59
from how to develop the product how to
18:02
launch it how to build that list how to
18:03
figure out what kind of funnel is going
18:05
to work best for it that program is
18:07
launching soon it’s like my life’s work
18:09
put into a program and I did exactly
18:11
what I’m telling everyone to do I built
18:14
that sales page first I thought about
18:16
the avatar the people that I’ve been
18:17
serving I’ve already filled the the
18:20
highest VIP level of the program I have
18:23
not even publicly launched it yet and
18:24
that is what everybody should aim to do
18:27
to build products that are that you know
18:29
so deeply are needed in the in your
18:31
community that you’ve got money in hand
18:34
before you even before you even turn
18:35
that funnel on may love it and
18:38
congratulations on your house I saw a
18:40
picture of that on Facebook laughs so
18:42
enjoy it for you guys your your kids
18:44
that’ll be a ton of fun as beautiful you
18:46
know graduating yeah so now I’m going to
18:49
get close to wrapping things up your
18:51
house
18:51
what other any other advice you want to
18:54
give or how do people get a hold of you
18:55
or where where would you direct to find
18:58
out more about you so I have right now
19:00
I’m running a free five day Facebook Ads
19:03
class it’s completely free it’s
19:05
basically what I was selling before for
19:08
five hundred I’ve made it free you can
19:11
get that at pipe lime co so it’s P IPE
19:16
li e dot co / five day master class and
19:21
you can watch all five days free ton of
19:23
valuable content teach you how to run
19:26
ads to webinars sales pages giveaways
19:28
landing pages and even blog posts so
19:30
that would probably be the best way to
19:32
to kind of enter my funnel fantastic no
19:36
I love it I think it is done Julie thank
19:39
you so much for your time that you are
19:40
always such a giver again I wish you all
19:42
the best containing our top ten nothing
19:44
would make me happier than having you
19:45
out here is in our Boise mastermind and
19:48
seeing you dance around in your costume
19:49
so that’ll be a lot of fun that would be
19:51
awesome thank you so much for having me
19:53
Dave thanks for listening to puddle
19:55
hacker radio podcast if you’d like to be
19:56
notified anytime we release a new
19:58
episode just subscribe over at Auto
20:00
hacker radio com
20:01
in addition to that we’d love to send
20:04
you a free gift you can find that free
20:05
gift at Colonel hacker radio.com board /
20:09
retrial one last thing is we love giving
20:13
away cars so if you like access to a
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free dream car all you have to do is go
20:18
to funnel hacker radio comm forward
20:20
slash dream car and you’ll get all the
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details thanks again for listening

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