Justin Hartzman, How Cupcakes And Kitty Cats Drive Massive Traffic Into Your Funnel

Funnel Hacker Radio - Podcast - Video (Russell Brunson - FunnelHackerTV)

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00:00
welcome to funnel hacker radio podcast
00:03
where we go behind the scenes and
00:05
uncover the tactics and strategies top
00:07
entrepreneurs are using to make more
00:09
sales dominate their markets and how you
00:12
can get those same results here is your
00:14
host dave woodward hey everybody welcome
00:18
to funnel hacker radio on your host dave
00:20
would work today is a really cool
00:22
opportunity because this is an
00:23
opportunity we have of having the CEO
00:25
and co-founder of needles calm just an
00:27
arts Minh with us just and welcome thank
00:30
you so much appreciate you having me
00:31
today Dave this is going to be a fun fun
00:34
podcast because this is one of those
00:36
things that a lot of people don’t
00:37
understand and that is the importance of
00:40
testing ads and making ads work and how
00:42
ad advertising is really kind of the
00:45
lifeblood of your business you know we
00:46
just finished last night was our episode
00:49
we were on CNBC the Prophet with Marcus
00:51
lemonis and he had Russell on there
00:53
talking to the flex watch guys about the
00:55
importance of two metrics that we always
00:57
measure and that is going to be your CPA
00:58
or cost to basically the cost per
01:00
acquisition or your debits turn we talk
01:03
a lot about is another cost to acquire
01:04
customer and then the second metric is
01:06
average cart value and Justins an expert
01:10
here is really in understand the
01:11
importance of getting them very very
01:13
most of hard bang for your buck out of
01:15
the ad ad spend and really tracking and
01:18
testing it unfortunate for most business
01:20
owners Justin least in my experience
01:22
what i see is is they just randomly
01:24
throw money out there in hopes that it
01:25
it’s somehow magically convert i don’t
01:27
know if you’ve had that experience
01:28
before not that I said run across that
01:30
quite often absolutely we have thousands
01:33
of customers or users I say come to our
01:35
platform every month and they’ve come
01:37
from status quo options one being a
01:39
do-it-yourself model up there in the
01:41
advertising or social advertising space
01:43
which is obviously expensive when they
01:45
don’t know how to do it well or going to
01:48
a typical digital agency where there’s
01:50
thousands of dollars for startup fees
01:52
and they take twenty-five percent or
01:53
greater of your spend those don’t really
01:56
work for a small marker entrepreneur or
01:58
small business and that’s really where
02:00
we’ve come in and why we’re introducing
02:02
the first Internet’s first ruble agency
02:05
to the market Robo agency is it a new
02:08
term I thought was kind of fun I was
02:10
watching your website is looking to kind
02:11
of video and everything else
02:12
explain what do you mean by Robo agency
02:15
great question well we believe that
02:18
we’re between the ad text based in the
02:20
mar tax base or bringing both of those
02:22
pieces together so we’re blazing our own
02:24
trail in the rowboat agency market and
02:28
what that means is we’re doing what a
02:29
typical digital agency would roboticize
02:32
so as to artificial intelligence data
02:34
science natural language processing
02:36
machine learning we’re providing 24-hour
02:39
service you know I always go back and I
02:41
say this all the time no people are you
02:45
know how other things that they do they
02:46
jump on Facebook they get on their phone
02:48
they text message account managers a
02:51
typical of digital agencies are there
02:52
from nine to five and someone who’s
02:54
spending five hundred to a thousand
02:56
dollars a month and advertising is
02:58
really not a priority so our systems
03:01
don’t know if you’re a 500 or a
03:02
five-million-dollar account they’re
03:04
always working they don’t date breaks
03:06
they aren’t going to the washroom doing
03:07
gross human things they’re just sitting
03:09
there ensuring that you’re getting the
03:11
best results out of your advertising at
03:13
a price that you can afford as a small
03:15
business or entrepreneur marketer and
03:17
that’s really what I want to again we
03:19
have ah click file 0 our users Lily a
03:23
start from people who are just getting
03:25
started to those who have been doing
03:27
online marketing or internet marketing
03:29
coaches consultants business owners you
03:31
know hitting the 100 200 300 four
03:34
thousand dollar range to those who
03:35
literally what we refer to as our two
03:37
comma club we’re basically they’re
03:39
crushing it over a couple million
03:40
dollars a year just in there in the
03:43
funnels alone so I think it’s important
03:45
for our users can’t go through this just
03:47
you don’t mind talk about the what it
03:49
exactly is that you guys do when you
03:52
talk about a rowboat agency some of our
03:54
users aren’t really that familiar with
03:56
exactly what even mark tacher or these
03:59
other companies would be doing so help
04:01
them understand what to really get the
04:03
very root biggest bang for your buck out
04:05
of your advertising what are the things
04:06
that you would have to be doing if you
04:08
weren’t working with a rowboat agency
04:10
look if you weren’t working with us as
04:12
the roadway to see out there you would
04:15
have to go to social media you have to
04:17
create your ads you have to do it on
04:18
each platform Facebook Instagram which
04:20
are connected as obviously as they’re
04:22
owned by Facebook together Twitter so on
04:25
so forth
04:26
you have to create your your actual eyes
04:28
you got to live them to the network then
04:30
you decide how you want to target them
04:31
after you target them you have to a vtec
04:33
to test them then daypart test them
04:35
there’s a million different ways they
04:37
can go there and actually hone in to
04:39
ensure that you’re finding the right
04:40
people at the right time to ensure that
04:43
they become a customer and that’s really
04:45
tough to do because AAA takes time it
04:48
takes money it takes expertise and
04:49
learning a lot of which people don’t
04:51
have the luxury of having so what we’re
04:55
doing as a roadway you see is at you as
04:57
a user come to us you answer six simple
04:59
questions you know where are you sending
05:01
your traffic what is your put funnels
05:03
URL it’s very simple to ask who your
05:06
customers are give us five keywords that
05:08
might represent them a sample headline a
05:10
picture that you think might work or
05:12
video and then what we do is take that
05:14
information using data science we expand
05:16
and we create from 50 to 5,000 ads for
05:20
you in real time we deliver them to the
05:22
networks Facebook Twitter and Instagram
05:23
and then what we’re doing differently
05:26
than everybody else in a typical
05:28
targeting situation you say I want some
05:30
of this age as this interest but what
05:33
we’re using is intent to purchase so
05:36
i’ll give you the easiest example that
05:37
everyone can understand when someone
05:40
says oh shoot my tooth hurts what do i
05:43
do our systems understand that that
05:45
person probably need to see a dentist so
05:47
we show an ad for dentist in real time
05:50
to that person but also a chance of them
05:52
clicking and becoming a customer on the
05:55
other end so we’re trying to find the
05:57
people who need your services right now
05:59
and show them an ad then pass that we
06:02
don’t just look at one person but maybe
06:03
a hundred two hundred of these type of
06:05
people and what we start to understand
06:07
and realize is what that demographic
06:09
looks like it may not been I’ve been a
06:12
45 year old male we look at hundreds of
06:15
them there was a 25 year old female with
06:17
a hundred-thousand-dollar household
06:19
income between eight and nine in the
06:21
morning because they just sent their
06:22
kids to school and now they’re trying to
06:24
solve a problem with their hi so when we
06:26
can actually look at these people
06:27
understand that they have a need and the
06:29
type of average person who has that need
06:31
we can expand the network and go out
06:33
there and really have a wider net to
06:36
capture your exact customer so the idea
06:38
is we’re going
06:39
have to create your eyes we’re going to
06:41
target your ads and then what we do is
06:43
24 hours a day seven days a week like
06:45
they said before we’re optimizing for
06:47
them so we look at hundreds of different
06:48
methods whether it’s departing AV
06:51
testing programmatic programmatic buying
06:56
of those ads splitting up of budgets
06:58
over different networks we’re doing so
07:00
many different things to ensure that we
07:02
get you the best results and you know a
07:04
big part of what we do is just to
07:06
implement all the amazing tools that
07:09
Facebook and Twitter and Instagram have
07:11
available to any user out there but they
07:14
don’t know how to use them properly or
07:15
in what order or when or why they should
07:18
do it so that’s all part of the process
07:20
we want to ensure that after you answer
07:21
your six questions it’s really a set it
07:23
and forget it and we’re delivering the
07:25
best possible traffic to your funnel and
07:28
let you go through and do what you guys
07:31
do best well all that sounds great but I
07:34
know what a couple things people are
07:35
going to ask for in that what is the
07:37
heck is Day party great question is when
07:41
I always pick out there you know Twitter
07:43
doesn’t even allow you to do this as a
07:44
user on their advertising platform right
07:47
now Dave Harding is going you know if we
07:49
found out that it’s a woman between
07:51
eight and nine in the morning who’s your
07:53
best customer because they have time to
07:55
solve something we want to show the
07:57
majority of your ads between eight and
07:59
nine a.m. Twitter willing to allow you
08:02
to set that we can do it because we can
08:04
hit the API into the modern law on our
08:05
side whatever we want but when you
08:08
actually spend the dollars at the right
08:10
time to the right people that’s when you
08:12
see the highest amount of conversions
08:14
that’s awesome very very cool well again
08:18
I think the thing I want to make sure
08:19
people who are listening to understand
08:21
yes this is definitely one of these I
08:22
want people to focus in on as far as you
08:26
have to be spending money on your ads if
08:28
you’re not going to be doing yourself I
08:29
want to make sure we brought Justin on
08:31
to kind of teach it a little bit about
08:32
exactly what’s involved understanding
08:35
the analytics and understanding kind of
08:36
the metrics and everything else behind
08:37
this kind of stuff so realized I we’ve
08:41
had the opportunity passed at some bar
08:42
there
08:43
sodes of having you know Facebook
08:45
experts on talking about different
08:46
things they’re doing things I wanted to
08:48
bring Justin on from an advertising
08:51
outsourced to be able to provide a
08:53
different angle a different insight as
08:56
far as what actually it takes to have
08:58
massive success in your ads and so if
09:00
you don’t mind just to talk a little bit
09:02
about from Albany you guys are running
09:04
literally millions of ads all the time
09:06
for your clients and things what are
09:08
some of the things that you’re seeing in
09:10
the industry that’s important that for
09:12
our users to be aware of when they’re
09:13
utilizing again our primary most of our
09:16
users are using Facebook which I know is
09:17
one of the top things you guys take a
09:19
look at and utilize what are some of the
09:21
newest things involved with Facebook or
09:23
things that they need to be aware of
09:25
when they’re looking at creating their
09:26
ads we’re working with you that’s so uh
09:28
the benefit of working with us we do a
09:31
lot of that work for you but there’s a
09:32
couple trends that are really picking up
09:35
right now and that’s using the
09:37
cinemagraphs of companies like flip so
09:39
to take a picture and I’d movement to it
09:41
videos are clearly really responsive
09:43
right now we know at the beginning when
09:45
her Oh video ads they don’t convert they
09:47
convert very well I’ll be clear with you
09:50
we use our own system to find our own
09:52
customer so it’s called dogfooding if we
09:55
weren’t doing that it would really be a
09:56
bad story but the idea is our video ads
09:59
convert four times better than our
10:03
static image ads so we actually just
10:05
implement video for our users just about
10:08
three weeks ago and we’ve seen a huge
10:10
uptake in their conversion and going
10:12
down that path so I think that’s a those
10:14
are two of the major aspects stay I’ll
10:17
give a precautionary tale Facebook and
10:19
we’ll stick with that right now because
10:21
that is the default and that is the
10:23
where the majority of everything does go
10:25
they offer a lot of different types of
10:28
advertising and they keep putting out
10:30
new ones stay away from that the
10:32
beginning they’re still working on them
10:34
they’re still trying to make them better
10:36
go with what is working and then slowly
10:39
take percentage of your budget whatever
10:41
that may be you know it doesn’t matter
10:43
what the budget is take ten percent and
10:45
put it into a new method and see how it
10:47
works and grow with them but don’t put
10:49
all your eggs into a new basket before
10:51
it’s proven and you see it being too up
10:53
on the uptake on it really
10:55
the other direction but facebook twitter
10:57
is they know what they’re doing they’ve
10:59
set this up so that you can have the
11:01
ultimate success and that trickles down
11:03
to us as well as an overlay onto their
11:05
platform our success your success as a
11:08
user is our success and we’re always
11:10
trying to ensure that your advertising
11:12
is giving the most bang for the buck but
11:15
that goes into you know how this flows
11:17
into click finals a lot of our users on
11:19
our system would come and they have a
11:21
old website that wasn’t mobile friendly
11:25
or they wouldn’t have great calls to
11:26
action on their page or when if they did
11:29
take someone they wouldn’t have a Down
11:31
funnel on them to do something next with
11:33
them well we can only do so well in
11:35
sending traffic out there and that’s why
11:37
we’re perfect pairing if we can send you
11:39
amazing traffic and you’re putting into
11:41
this awesome funnel well then that’s the
11:43
winning combination that’s where we
11:45
really come and intertwine and make this
11:47
a whole new revolution for online
11:49
advertisers using the funnel system
11:51
that’s awesome Justin tell me it
11:53
wouldn’t I get this question asked me
11:56
all the time and I don’t have a real
11:57
good answer and that is when you’re
11:58
looking at videos on Facebook how
12:01
important is it to have the actual words
12:03
printed on the video well we’re actually
12:06
in testing right now it’s a good
12:07
question I don’t want to sit here and
12:09
make something up but the reality is
12:11
they suggest Facebook to have them there
12:15
for a specific reason can you catch some
12:17
of their eyes or something the first two
12:18
sentences it gets someone excited
12:20
because a video does play without sound
12:22
until you either hover and click on it
12:24
so I would say they have a great
12:26
building tool to use that or just create
12:29
the file not it because it’s not always
12:31
perfect I’d say it’s pretty important
12:33
awesome I appreciate that so when a
12:35
person is looking at building out their
12:37
business one of the things we are always
12:40
talking about the importance of of
12:42
getting money out there and spending is
12:44
is actually measuring again I kind of
12:47
started off with podcasts talking about
12:48
that is the cost to acquire a customer
12:49
your CPA your cost per acquisition what
12:52
types of analytics are you guys tracking
12:54
it’s tough to use to tie debt if I what
12:56
after working best to accomplish that
12:58
okay so let’s let’s just back up for
13:01
first question look to the second one
13:02
here we talked about that as your cost
13:05
per acquisition equation and what we’re
13:07
all looking for
13:08
our selves at all the people listen here
13:10
is a positive cost for our acquisition
13:13
so what does that mean that means that
13:15
you’re caught to acquire customer is
13:17
less than the long-term value of having
13:21
them so what are they worth to you is
13:23
your sale $100 is your cell 1 million
13:26
dollars well well there’s 100 or a
13:28
million you better be you know we like
13:30
to see it two times on that so if it’s a
13:32
hundred dollar sale your cost per
13:34
acquisition should being around the
13:35
fifty dollar mark and then you can
13:37
multiply that out so if you can get a 2
13:39
times multiple on your cost per
13:41
acquisition you’re doing really really
13:42
well and that’s what other people are
13:44
looking for out there so that’s how we
13:46
look at it about how we measure we
13:49
provide you or the user with as much
13:52
detail as you want and I say that
13:54
because we give it to in bite-size
13:56
pieces we’re not asking to come in here
13:58
and the whole reason we created this was
14:00
you’re not an experienced marketer and
14:02
if you are well we all have tools for
14:04
you as well but simply or not and that’s
14:06
why you’re coming to us and the reason
14:08
being we want to show you what’s
14:09
important how much are you paying per
14:11
cliff how much is it costing you to
14:14
acquire that customer what is the
14:16
conversion cost for you so when you see
14:18
those things you can understand them
14:20
they’re bite-sized you can see how much
14:21
traffic you’re getting in the
14:23
percentages that means and clip through
14:25
but if you really want to hammer it down
14:26
to every metric we also make that
14:28
available for you as you learn more or
14:30
want to get more sophisticated with it
14:32
very very cool i think that again
14:36
sometimes people get worried or afraid
14:38
they’re not to be able to understand the
14:39
metrics and I know Justin you guys did a
14:41
fantastic job of really being able
14:43
provide the metrics in a way that is
14:46
consumable for people based on whatever
14:47
their experience level is and I think
14:49
that some of the main reasons I wanted
14:51
to have you on the podcast today is
14:52
helping people understand you have to
14:54
know your numbers it’s that was on the
14:57
call up the other day with a buddy of
15:00
mine basically as an expert as far as
15:02
managing time admit and all that kind of
15:04
stuff and yeah in his day basically
15:06
there’s three things that he’s worried
15:08
about it I’ve actually kind of a adapted
15:10
the same three things for for me as far
15:12
as my position here at clickfunnels that
15:13
was for me the most important thing is
15:15
I’m always identifying and creating
15:16
opportunities to build our top-line
15:17
grabbing forklift
15:18
second of all I’m inspiring and
15:20
organizing others to help achieve our
15:22
number one goal basically there but by
15:23
third most important thing and that’s
15:25
managing our numbers and I can’t stress
15:27
that enough to guys who are listening
15:28
you have to know your numbers you’ve got
15:30
to be able to manage that and I think
15:31
for a lot of people the numbers aspect
15:34
is is the last thing they care about
15:36
they really don’t want to spend any time
15:37
on that and I think you guys are got a
15:39
fantastic job as far as helping people
15:41
know that but if you don’t my spend a
15:44
few minutes as far as talking a little
15:45
bit about the numbers so they understand
15:48
what it is that they actually need to be
15:50
paying attention to when they start
15:51
seeing these things at a at a beginners
15:53
level at a mid-level more advanced level
15:55
yeah like yeah beginners levels that
15:57
simple you might be seeing sales come in
16:01
to your funnel and you might be making
16:03
dollars but if you want on the other
16:05
side aren’t backing out those dollars
16:06
that’s where the biggest problem happens
16:08
so you got to ensure again back to the
16:10
point if you’re spending 50 let’s try
16:12
and make 51 but even better let’s try
16:14
and make a hundred so the basic numbers
16:16
that you’d want to look at is your cost
16:19
per clip you want to know the less your
16:21
paint for a click and the more clicks
16:24
that you’re getting the better you can
16:26
convert it the quicker you can convert
16:27
it so that is a really interesting piece
16:29
that we have to look at and then click
16:31
through rate are we odds that you are
16:33
showing relevant enough and interesting
16:37
enough that people are clicking on them
16:39
when they see them if that’s not
16:41
happening and that ratio is too low you
16:44
know that we probably have to revisit
16:45
and look at that to find what does get
16:47
those people attention whether that
16:49
means moving from static images to video
16:51
whether that means just your static
16:52
images aren’t working well and you know
16:55
because we look at it and as a social
16:57
media advertising company you know we
17:00
were the same here make it look like guy
17:02
cupcakes and kitty cats that’s what
17:04
people are expecting to look like if
17:07
it’s not expanding play but that’s the
17:09
reality someone sees this beautiful cake
17:11
that your Holy may be made you know you
17:13
might look disheveled or whatever it may
17:15
be but you have a beautiful cake so I’m
17:17
going to click on it want to see more if
17:19
you have this overproduced ad well they
17:22
know it’s an app so if you can make it
17:24
look more like something that’s natural
17:26
then you’re ahead of the game so those
17:29
are a couple things that we look at
17:30
there when you actually want
17:31
to dig down deep into it we start
17:34
looking into things like engagement so
17:36
past people come in clicking are they
17:39
engaging with on social me are they
17:40
sharing it are they actually liking it
17:43
are the becoming a member of your
17:44
business page which you can market to
17:46
later as well and then on the other side
17:49
of that we want to look at how much
17:51
relevancy it does have so are we showing
17:54
it too often is it not being shown
17:56
enough those things are really big piece
17:58
bed so relevancy score but in general
18:01
it’s all pretty typical whether you’re a
18:04
newbie at this or whether your
18:06
experience is understanding what the
18:08
numbers mean not necessary different
18:10
numbers that you’d want to look at as an
18:12
individual I love that thank you very
18:14
much that’s pretty cool cupcakes and
18:16
kitty cats I’m going to remember that as
18:17
I start to building out ads over here
18:19
fantastic oh no I’m telling you chuck
18:21
next time you’re here popping up an ad
18:23
or you’re using needles put in one
18:25
that’s a beautifully gigger designer to
18:27
make one and over and produce it and
18:30
think about it for hours and then go
18:32
find a stock image that cost you five
18:34
dollars or less or go to pixabay calm
18:36
and get one where they offer it for free
18:38
royalty free and see the difference in
18:40
conversion and I’m telling you you’re
18:41
going to see a better update on the
18:43
other side that’s hot soon well let’s
18:46
address one of the things we run across
18:48
all the time that’s add fatigue how do
18:50
you know when you’re when you’re
18:52
experiencing a fatigue what is the a
18:53
petite and and how do you deal with it
18:55
well uh luckily for our users they don’t
18:59
have to deal with it as we deal 40 deal
19:01
with it for them in the back end we
19:02
understand and we watch that fatigue is
19:05
the same thing as you think about in any
19:07
other industry and then the other way is
19:08
your ad being seen by the same people
19:11
too many times and it’s not having
19:13
relevance to them to be clicked on and
19:15
move forward when that starts happening
19:17
when the same people are seeing the same
19:19
ad and it’s not being effective that’s
19:21
when we know we have to change it out
19:22
and put something new and fresh in front
19:24
of their faces that’s the simplest most
19:26
layman term way that we could actually
19:27
discuss that I appreciate that thanks so
19:31
let’s talk real quick here about de
19:33
deportes when there when you’re dealing
19:35
with your your clients and things what
19:37
are some of the hurdles that you find
19:39
most of your clients are I guess I
19:42
better way of looking at is that I’m
19:43
trying to find out most people who
19:44
listen here
19:44
some people gonna be going you know what
19:46
I’m still gonna try to do this myself
19:47
I’m not at a point I feel where my I can
19:50
spend the extra money or whatever else
19:52
to to use a robo agency but when should
19:56
a person say you know what I need to go
19:57
do this well the simple answer for me is
20:00
you better started right away before
20:02
you’re going out and spending too much
20:04
time too much money in a way that’s
20:05
actually not going to convert it’s right
20:07
it’s really oh I’ll tell i’ll give you
20:09
one stat and I think it really will
20:12
explain this well there’s 50 million
20:14
small businesses or entrepreneurs or
20:17
people like yourself listening on the
20:19
facebook platform and only three million
20:22
of those people are advertising there’s
20:24
a simple reason for that which is too
20:27
difficult and too expensive to do it
20:29
yourself or the second status quo would
20:32
be go to a digital agency which is too
20:35
expensive and that’s the bottom line is
20:37
three thousand dollars to get going
20:39
$1,500 for creatives and then twenty
20:41
five percent of every dollar that he
20:43
spends so us as a software-as-a-service
20:45
the first roadway you see we’re trying
20:48
to appeal to the masses to get that gap
20:51
of 47 million people to the market in a
20:54
way that they can actually use it and
20:56
use it effectively and do it for a price
20:59
that they can afford to do it we’re not
21:01
even close to the other expenses of the
21:03
other options out there I loved your
21:05
status bar’s 3 out of 50 that’s like six
21:08
percent yeah it’s like it’s a very very
21:11
very small percentage and I this without
21:14
that changed from last year the same
21:16
time from 40 million so it grew by 10
21:19
million small businesses and there’s two
21:21
million on the ad platform so it took
21:24
them 10 million more people to get a
21:26
million more advertisers and these are
21:28
small business they’re not regular users
21:30
these are business page business users
21:32
that’s crazy well that’s ought to just
21:35
it’s a whole reason why I wanted to have
21:37
you on the podcast here is I have a lot
21:39
of our clients a lot of our users who
21:42
they just and I understand it you can’t
21:45
you can’t know everything you just can’t
21:47
and so most of our users are out there
21:49
building their products they’re building
21:50
their funnels and get the question of
21:52
time source who should I hire as far as
21:54
they
21:54
who should I hire as far as this and
21:56
it’s great as you approach me out that
21:58
you know this is a terrific solution
22:00
because the cost is so inexpensive and
22:02
so guys again this is as much an
22:06
advertisement as you’ll hear on our
22:07
podcast but that is so basically for
22:09
needles it’s a hundred bucks a month and
22:12
just something conduct set us up with a
22:14
special coupon code for any of our
22:16
podcast listeners where if you go to
22:19
once you sign up form it’s actually
22:21
going to be fifty dollars off of that
22:23
first month so it’s only fifty bucks
22:25
it’s a great way to get started and i
22:27
highly recommend if you don’t know
22:29
facebook or even if you do and you’re
22:31
just you’re tired of dealing with it
22:33
needles is a great opportunity again so
22:36
it’s going to be capital seeds and
22:38
basically see after clip funnels and
22:40
then 2016 you have fifty bucks off the
22:42
first month and then you have the
22:44
opportunity of going forward and again
22:48
just as i was taking a look at i mean
22:49
you’re actually i can’t imagine how else
22:52
to all you guys there’s no way of
22:54
looking at this way for fifty bucks
22:56
you’re going to be able to have someone
22:57
create your ads to do all the
22:58
cross-platform optimization they’re
23:01
going to automatically do all the time
23:02
adjustment things that suggest was
23:04
talking about the analysis and the whole
23:06
idea behind it there is just to get you
23:08
guys going I there’s nothing more
23:10
frustrating for us collect bottles as
23:11
seeing people get started and then they
23:13
get hung up on getting the money coming
23:15
in so that’s again I really wanted you
23:17
on the call today just kind of help
23:19
people understand how easy it is to use
23:21
a robo agency where you don’t have to
23:24
spend thousands and thousands and
23:25
thousand dollars to get started and I
23:27
know that’s the biggest problem most
23:28
people have us think it gosh by higher
23:30
traditional ad agency I just can’t
23:32
afford it and so I love you guys are in
23:35
their film and need that think is really
23:36
critical for a lot of people notice you
23:38
have to test and the best way of testing
23:42
is by spending your own money get it out
23:43
there put it out there and you can test
23:45
so inexpensive to see what’s working
23:47
that way you can change your funnel and
23:49
based on the metrics nothing else you’re
23:50
receiving to go ahead and do it so again
23:52
just kind of super excited to have here
23:54
as we have kinda close to wrapping
23:55
things up is there anything else you
23:57
want to make sure if you
23:57
no questions I forgot to ask you well
24:00
I’ve got Legos you’re saying to your
24:02
point what’s the point of having the
24:04
funnel if you’re not driving customers
24:05
to it and where they actually the best
24:07
way to do that at the most reasonable
24:09
price and it goes back to the point
24:11
spend the time of what you’re good at
24:12
building your product whether you’re you
24:15
know you’re building an info product
24:16
whether you’re becoming a coach whether
24:18
your summer and you’re using this to get
24:19
new customers it doesn’t matter do what
24:21
you’re good at let us do what we’re good
24:23
at we’re pretty darn good at it we are
24:26
as you said it’s a hundred dollars a
24:28
month to use our service and you can
24:30
start with any budget you want for your
24:32
advertising whether it’s fifty dollars a
24:34
week or again five thousand it’s up to
24:36
you there’s no contrast we want to sure
24:38
that you guys are happy and that we’re
24:40
honing on and the best campaign possible
24:42
to help grow your business I think we
24:44
covered pretty much absolutely
24:46
everything today again that coupon code
24:48
was CF 2016’s capital C capital F 2016
24:52
please use it please share it we want to
24:55
give everyone the opportunity to come in
24:56
and really grow their businesses awesome
24:59
well Justin love having you on I
25:01
appreciate you taking time out your busy
25:02
schedule I know we were kind of joking
25:04
around about that at the beginning far
25:05
as a both being entrepreneurs and
25:07
running SAS companies it’s a these time
25:10
is the most all the commodity I can’t
25:12
stretch out so I I appreciate your
25:14
taking time for us today but no it’s my
25:16
pleasure it’s a date talking to you and
25:18
I always hear this is everyone my email
25:20
address is JH at needles com JH at
25:24
needles com feel free to email me
25:26
questions you just want to say hi I’m
25:28
always available i love talking about
25:30
this stuff i’m here for you guys and
25:32
once you guys succeed thanks so much
25:33
again and did appreciate you having us
25:35
on today it’s really a really nice again
25:37
great eps needles is spelled in ee d l s
25:41
there’s no e at the end there so in ee d
25:44
l s calm so Justin again massive thank
25:48
you appreciate your time today but and
25:49
will talk to us soon thanks so much be
25:52
well thanks for listening to funnel
25:54
hacker radio podcast if you’d like to be
25:55
notified anytime we release a new
25:57
episode just subscribe over at funnel
25:59
hacker radio com in addition to that
26:02
we’d love to send you a free gift you
26:04
can find that free gift at funnel hacker
26:06
radio com board / free trial
26:10
one last thing is we love giving away
26:12
cars so if you like access to a free
26:14
dream car all you have to do is go to
26:17
funnel hacker radio com forward slash
26:19
dream car and you’ll get all the details
26:21
thanks again for listening

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